Tag: social media

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Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

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Motivational

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur
7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

Summary: It`s not just the great money-making idea that makes an entrepreneur successful, but also how confident he is about his ideas and business plan. Let`s dig in deeper.

Confidence and self-esteem are two critical factors for everyone who wants to succeed in their life. From students to entrepreneurs, or any other professional role, confidence plays a key role in shaping up their careers and growth.

Dr. Vivek Bindra, a business coach for entrepreneurs says that many people who are low on their self-esteem often try to cover up what they lack with ego and arrogance rather than working on the issue. This does not resolve their inner conflict; instead, it makes an individual quite difficult to work with.

Entrepreneurs with healthy self-esteem and confidence are more resilient, creative, good listeners, more productive and treat others with respect. Everyone loves to work with them because they often have charming personalities.

While confidence may come easily to some entrepreneurs, others might have to work hard to develop it. Fortunately, the behavior and skills that are required for entrepreneurs to develop can be learned by focusing on the following aspects of your personality:

1. Maximize your strength

Many people often try the tactic of “fake it until you make it”, but it is a losing strategy in today`s complex and highly competitive business world. To be a successful entrepreneur, it is imperative to be aware of all your strengths and weaknesses.

Even the best motivational coach in India will suggest you to highlights your strength, and then build a team around you so that you can fill in for your weaknesses. You should work with them and trust them to help you until you have filled the gap.

2. Improve competence by prioritizing your passions

While some of us take pride in our technological interests, others love marketing and social media or team building. We can`t be good at all things. So as soon as you recognize your passion that you love and enjoy, you will feel more confident in your abilities. Self-esteem comes from greater competence in these areas and if you are love what you do, it will reflect in the work you do. You have the drive and determination to figure out any conflicts or obstacles that might come your way.

3. Be Decisive

Amazon founder and CEO Jeff Bezos often share his leadership advice with all the young and aspiring entrepreneurs who often hesitate to take risks. He says, “All of my best decisions in business and life have been made with heart, intuition, guts… not analysis.”

Being an entrepreneur means taking calculated risks and it doesn’t pay to be hesitant in the business world. If you have all the required information you need to make an informed decision, then take the decision and move on. Don`t fret about it for days, weeks, and month! Always remember that the more decisions you make, the more your confidence will grow.

4. Step out of the box

As an introvert, many entrepreneurs find it difficult to connect and socialize with others. Networking with unknown people can give them chills. However, it is best to push yourself to become more proactive and play a more active role within the organization. To do something by stepping out of your comfort zone can enormously help to increase your self-esteem.

5. Learn from your past mistakes

You can never learn without failures. Failure is the first to succeed. To have plenty of success in your career, failures are paramount. Anyone who claims that they have never tasted failure in their entrepreneurial journey is either lying or hasn`t done anything exceptional. We all gain confidence and self-esteem when we learn new things, and see progress.

6. Find a mentor

Many entrepreneurs often think that hiring a mentor is an overhyped concept. However, hiring the right business coach or trainer can help you navigate through multiple business challenges. A business motivational coach can provide insights that are always enlightening. From human resource issues to making business strategies and analytics, he can educate you more; thanks to his own experience, knowledge, and insights.

A business motivational coach can help you to find loopholes in your business and can guide you to overcome them.

7. Know your business & product

There is nothing worse than having someone ask you about your business, product, or services, and you have no answer. This could be a big confidence shaker. If you have ever pitched your business to any investor, you know that the investors only choose to work with entrepreneurs who can answer their questions in a rapid-fire manner. They appear much more confident than the ones as they appear more composed and credible to the investors.

Implementing the above-mentioned strategies should help you to build confidence and make your entrepreneurial journey smooth and successful. However, there is one very important thing to know: never try to be overconfident. When that happens, you don`t work with an open mindset and you risk making mistakes.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Webinar

Top 5 Benefits Of Making Your Brand Viral On Social Media

Top 5 Benefits Of Making Your Brand Viral On Social Media
Top 5 Benefits Of Making Your Brand Viral On Social Media

In this tech-savvy world, everything is digital! Half of the world`s population is on social media and the number continues to grow. Many social media influencers are earning lakhs per month by following their passion and providing valuable content to their followers.

So why not make the most out of it? Whether you click beautiful pictures, or you are good at baking, have an amazing dressing style, or excel at dancing, social media provides golden opportunities to showcase your skills to the world.

While many people try their hands at these platforms, very few succeed in increasing followers in millions. So, if you too want to make your name in the world attend our webinar “How to make your brand viral on social media?” and learn the Dos & Don`ts of this magical world that works on great content, engagement, information, and numbers.

Here are the top 5 benefits that you will have after attending our webinar:

1. Brand Awareness

No matter how small or new your brand is, with over half of the world`s population looking at their screens because of FB, Twitter, Instagram, YouTube, it is a wonderful platform to reach new and highly targeted potential customers.

2. Build Deeper Connections with Consumers

One of the key benefits of social media is that it gives you a platform to create real human connections and meaningful moments with potential customers.

3. Generate leads & Boost sales

Social media marketing helps to reach a wide range of audiences who might be interested in the products or services that you offer. This helps to generate more leads that automatically boost sales.

Your social accounts are a vital part of your sales funnel. As the number of people using social media is gigantic and continues to grow large, through it a new lead can become a customer.

4. Reduce Marketing Costs

Social media offers an easy and low-commitment way for businesses and brands to reach for niche customers without burning a hole in their pockets. As social media platforms are free, one can utilize them strategically in the favor of their business.

Also, by investing a minimum amount, you can boost your brand through social media platforms. This webinar will help you to learn how you can make your brand viral.

5. Get Recognition

Once your brand gets the desired exposure, you and your business can become famous and recognizable by millions of followers. They will connect with you and trust you. This will make you more credible as a brand. You can also become an influencer and can collaborate with brands.

From generating revenue to building interpersonal relationships with consumers, making your brand viral on social media can do more than good to you and your business. Master the art of influencing and engaging people by attending our webinar- “How to make your brand viral on social media”!

Join A Powerful Free Webinar by Dr Vivek Bindra on 16th December from 2 PM onwards
Entry by Registration Only
Please share your details on the below link :- https://forms.gle/CEkmahq7j6DQjJnPA

Categories
Startup Strategy

5 Unique Strategies To Grow Startup Sales

5 Unique Strategies To Grow Startup Sales
5 Unique Strategies To Grow Startup Sales

Are you looking to build a huge audience for your small startup business?

Of course you are. After all, revenue is what keeps a small startup business thriving in all seasons.

And when it comes to startups business everyone wants more sign ups, subscribers and users. But the major problem that the majority of the entrepreneurs face is their lack of awareness how to do it very quickly, and without burning a hole in their pocket.

Thankfully, the secret to getting a huge response from your customers doesn’t lie in outspending everyone else.

It lies in getting more creative with your marketing tactics and to think out-of-the-box. Unique marketing strategies will give you bigger results than you will ever achieve even with huge spending. This kind of unexpected growth is called growth hacking.

If you want to build a massive success for your small startup business, here are 5 ways to start growing your business like never before:

1. Launch a Referral Program

If you are looking to develop a huge customer base quickly, you need to look into referral marketing. A basic strategy with amazing results! All you have to do is allow your customers to help promote your products for you. It is a simple concept, but not many startups have put it to its best use.

These days’ customers trust more on personal recommendations than all other forms of marketing. Hence, use it to the fullest and it is the best way to build a viral interest in what products or services you have to offer.

2. Turn your product or service into a challenge

One of the biggest problems with viral marketing is that it becomes quite tough to tell what the company has to offer.  If you create a product video that not everyone loves, you might not get the recognition that you desire. So make your product the focal point of the viral marketing campaign that you want to run.

3. Email Marketing

Despite predictions of its death by the marketing world, emails are still a very common and frequently used medium for communication. Emails are still around and delivering a handsome return on investment (ROI) to marketers who know how to use it for their perusal.

According to a research conducted by Demand Metric and the Data & Marketing Association (DMA), “email marketing had an impressive ROI of 122%. And every startup would want that kind of ROI on email marketing. So craft a crisp, engaging and attractive email copy.

If you want to know how you can craft catchy email lines, read it here.

4. Social Media Marketing

Social media marketing is one of the most powerful tools these days. According to HubSpot, “90% of the marketers confirmed that social media is important to their businesses.”

So what is the best way to grow your brand on social media? Build high-quality content regularly and post it on social media. You can seamlessly use social media channels and post manually on platforms like Facebook, Instagram, LinkedIn, and Twitter.

5. Reach out to a Specific Community

If you want to build a user base faster for your brand, you need to have a clear understanding of who your customer is. Once you have understood the persona of your buyers you can then create content specifically made for them. The more customized your content will be, the more effective your campaign will turn out to be.

For entrepreneurs reaching a bigger customer base is crucial. It will not only help to establish their brand, but will also attract more customers. So apply the above mentioned techniques and see your sales growing.

Having a compelling marketing idea is great. But you know what is even better? A personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

Categories
Motivational

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You!

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You
5 Things Science Says Your Facebook & Instagram Feeds Reveal About You

Social media has become an integral part of our lives. Thanks to affordable smartphones and cheaper data plans, social media has become easily accessible to all. But did you know that what you post online and how you use a particular platform like Instagram, Facebook can say a lot about you?

There have been many scientific studies that have revealed a strong connection between a person`s mental health and social media. While social media platforms have proved to be an excellent way to make the world more connected, they have created new challenges as well.

For instance, according to recent research people who are more frequently browse Instagram are more likely to show signs of depression than others.

From job to leisure, emotions to religion to diet, social media has captured almost every aspect of our lives. Facebook and Instagram feed reveal a lot more about you that you can anticipate.

Here are 5 things that your social media feeds reveal about you, according to research:

1. People With Depression Post More Frequently on Instagram

The frequency at which you post on Instagram can be an indicator of your mental health. Harvard and Vermont universities came together to research by using a computer program in which they analyzed more than 43,000 Instagram posts from 166 users to analyze how people with depression use these apps.

Turns out users who are struggling with mental health issues posted more frequently than those who were physically and mentally healthy. They also used fewer filters and had more faces in their feed.

2. Users who spend too much time on Social Media are Less Happier

If you have been living under the rock, let us tell you that spending too much time on social media can be toxic. But once you limit the time you spend on social media, the experience can be fulfilling. An app called Moment collected data from the social media platforms of people`s usage and discovered that there is a happiness breaking point for each platform.

If you spend more than 23 minutes on Facebook, it can result in an unhappy experience, and for Instagram, the threshold is 31 minutes.

3. Social Media Platforms can Skew Your Memories

Almost everyone who is on social media puts images, reels, or stories about their happy life. You want to see yourself in a positive light. It does not mean that everyone is living their fantasy life. Instead, it simply means that they are publishing happy photos and happy memories through a filter.

And while many people might think that social media is a great place to collect their happy memories so you can go and recall them later, it will not be the case. According to one study most people post about their false-positive memories on social media. But when they look back at their photos, what they are recalling is something that is false and inaccurate portrayals of memories. This can skew their significant events.

4. Spending too much time on Social Media can Make your feel Isolated

While many people think that social media keep us more connected, the matter of fact is that it has made a large number of people socially isolated. Today, many people sit for lunch or dinner with their family, only to have their eyes glued to their phone screens and minds contemplating over social feeds.

According to a recent study, people who spend more than two hours a day on social media have twice the odds of getting isolated socially as compared to those who spend less time.

5. People who post excessively about their partners are likely to have low self-esteem

Many few people know that they are revealing their personality traits through their posts on Facebook and Instagram. According to research conducted by Research Daily in which they collected data from 555 Facebook users, people with low self-esteem tend to post about their current romantic partners more frequently.

Social media is useful in plenty of ways if only used constructively. Before you send your next post, take a moment to analyze your intentions behind it. We hope, this article will help you to understand and realize how one should make the most use of social media platforms.

If you are an entrepreneur and want to upscale your business, you can take our Business Coaching Program. It not only offers you hand-holding support and premium content but also easy access to video tutorials from anytime, anywhere in easy-to-understand Hindi language.

Categories
Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

Categories
Strategy

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!
4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

Personal branding is crucial! It is a successful practice of people marketing themselves and their skills as brands. Whether you are a popular business coach or a fashion designer with a brilliant startup business idea or an excellent cook, it helps in attracting potential clients, customers, and a new job as well as business opportunities. Especially for women entrepreneurs, irrespective of what industry they are in. If you are a female who wants to grow their career heights then personal branding is your best bet.

However, truth to be told, making a strong first impression on popular social media channels is no cakewalk. Self-promotion can be successful for women entrepreneurs only when you post engaging content combined with credibility and confidence.

Here is a list of some of the most amazing tips that can help women entrepreneurs build a great personal brand:

1. Align Brand`s Identity with Yours

“One of the downsides of being a women entrepreneur in today`s world is that we tend to scrutinize too many things”, says Priyanka Bhargav, Head/ Associate Director, Consumer & Brand Research & Insights Myntra – Jabong. This tends to delay things as they overthink and mull over things for a long time.

So what exactly should female entrepreneurs do?

Sync your brand with your identity. If a woman wishes to create and establish a brand for herself, she just needs to go with the flow. Go with what is your personality trait. Go with what you certainly believe in and stand for, which is something inseparable from you; something that no one can take away from you.  It will result in a brand that is authentic, consistent, and a lovable brand that will be loved by Social Media.

2. Share Experiences Online

Our social media presence is often considered an extension of our identities. It not only gives our customers a peek inside our personalities, but it also defines how people and businesses perceive us.

Raka Khashu Razdan – Head, Marketing, CBRE India believes as a women leader, it is necessary to invest some time in building an online presence to highlight strengths and also connect with others to strengthen and build your network.

Sharing personal experiences often encourages other businesswomen or aspiring female entrepreneurs to find motivation. It also helps to find business mentors by picking other`s interests. Such relationships are essential in the present times to spot the right business opportunities.

3. Share Your Work With the World

An individual`s brand is established and maintained first and primarily by the evidence of her work and the outcome of that effort. Hence, creatively present your professional achievements and share them with the audience. It will enhance your credibility amongst your niche segment, making them more connected with you.

4. Use Social Media Cautiously

In a world where everyone is present on social media, everything that you post is not private. Hence, one should be extremely mindful of the profile pictures they use on social media. Always be aware of the fact that whatever content you are posting on social media it is visible to all.

From posts to likes, opinions, and comments, or even what you share and forward creates a perception of yours. You must understand that what may be alright at a personal level may not be necessarily conducive to the professional image that you are trying to establish. So always be cautious of your post.

To attract the right investors, clients, customers, and business opportunities, personal branding is critical for every entrepreneur, irrespective of their gender.  Hence, apply these tips and see your presence growing on social media.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship Course’ to gain in-depth knowledge about different aspects of the business.

Categories
Technology

4 Amazing Ways To Promote Your Business Online in 2021

Business (Photo Credits: Pexels)

In the 20th century, big or small, all businesses need an online presence in order to be successful. Luckily, you neither need a big advertising budget nor a marketing degree to put your business on the map. A laptop and an internet connection and you are ready to go.

So if you are struggling to find out the best ways to promote the website of your business then you are in the right place. In this article, we are going to cover some most effective ways to promote your business.

Here are tools to promote your website to get more exposure:

Introduce your website to Search engines:

Search engines are responsible for directing the majority of traffic so make sure you submit your website’s link directly to them. After this, you need to work on your search engine optimization (SEO). Some popular search engines are Google, Bing, and Yahoo.

Socialize on Social Media

The best thing about promoting on social media platforms is that they have a much larger audience. The one currently using social media can be your potential future customer. Some of the popular choices are Facebook, Twitter, Pinterest, Reddit, etc.

Blog and Spread the Word

If you are running a small business, chances are you are wondering if blogging is worth it. The short answer is yes. Blogging is a relatively easy and inexpensive way to promote your business and attract more prospective customers. You can create a blogging site at Blogger, Tumblr, WordPress, etc.

Click and Share

This works similar to social media except here you communicate exclusively by sharing pictures. Some of the popular click and share platforms are Instagram, Picasa, and Flickr. You can use these platforms to promote your business and experience a boost in traffic.