Tag: advertising

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

Categories
Startup

7 Secrets To Grow Your Startup Business Rapidly!

7 Secrets To Grow Your Startup Business Rapidly!
7 Secrets To Grow Your Startup Business Rapidly!

Summary: There is no sure-shot formula to success. But you can boost your business’s growth with these amazing tips.

There is no such thing as overnight success. Yes, you can get viral for a creative post or a thoughtful tweet on social media, but getting success instantly is still not possible. Owning a business gives you a sense of freedom and empowerment. You build things from scratch and watch them grow. But success is not guaranteed!

Business owners have to make decisions every day to accomplish their short-term and long-term goals. They have to focus on networking to develop lasting relationships with other entrepreneurs, potential clients, customers, and vendors.

But success has no instant formula! Only your passion, determination, hard work, grit, and perseverance can help you to grow your business into a successful venture. Here are seven tips that no one will tell you about:

1. Hire the Right Staff

Before you can think out all the ways to take your company’s growth trajectory upward, you will have to hire a team that will empower you to achieve your goals. Hiring the right people for a particular job role is a surefire way to ensure fast growth. With hardworking employees dedicatedly to working towards your company’s success, your business will be better equipped for continued growth.

In addition, delegating tasks to focus on important tasks will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

2. Reduce Your Risks

Risk is a significant part of starting and growing a business. It is impossible to control everything, but there are many ways to limit internal and external factors that can be a direct or indirect threat to your company and its growth. You can also hire a business coach in India to ensure you are on the right track.

3. Be Open to Changes

Having an agile approach to development, both in your product and your company will help your business to grow quickly. To become a successful startup it is important to develop the ability to switch directions quickly in response to the volatility of the market. By allowing yourself to adapt and change quickly, you’re able to test different approaches to business and find out what works best.

4. Focus on Your Customer Experience

Customers’ perceptions can make or break your business. Deliver quality experiences and great products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the entire world even faster through bad reviews and feedback. Fast growth depends on making your current and potential customers happy with their experience.

As compared to large companies, being a small business owner gives you a better opportunity to connect with your customers and respond to their queries promptly.

5. Invest in Yourself

In the early stage of your business, it is unlikely for you to see huge profits. So any money that you do make should be invested directly into your business. While it might be tempting to save all your profit, it is advisable to invest in your business’s growth, so that you can reap bigger benefits later on. Determine which part of your business needs more attention and try to work on it.

6. Focus on Digital Marketing

Marketing is imperative for every business. But many companies do not focus on marketing and advertising because of low budgets. Hence, digital marketing is a perfect solution to grow your business’s reach. Create profiles on all of the major social media platforms. It will allow you to better market your business and interact with more potential customers.

7. Hire a Business Coach

Businesses do not become successful overnight. If you want to be successful, you have to challenge yourself because no one else will do that for you. You can also consult a business coach to gain in-depth knowledge about various aspects of a business. A business coach comes with years of experience because he has walked the road himself. His expertise can help you to navigate through various business challenges.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Strategy

3 Winning Ways To Provide Unforgettable Experience To Your Customers

Top 3 Strategies to Woo Your Customers
Top 3 Strategies to Woo Your Customers

Summary: If you are not delivering your customers an out-of-world experience, you are not doing enough for your business.

Delivering a world-class customer experience that guarantees customer satisfaction in today’s hyper-competitive world is more important than ever.

The impact of the pandemic has changed customer behavior. And if there is one thing that 2020 has taught us, it is that companies no longer meet the expectations of their customers. They are falling short of expectations by overpromising and under-delivering.

A study by American Express states, ‘around 60% of people are willing to pay more if an enhanced customer experience is guaranteed.’

“If companies focus on delivering instead of making false commitments, they can surprise their patrons by giving them more than they can ever expect to receive”, says Dr. Vivek Bindra, the best motivational speaker in India.

Companies need to identify the trending patterns and customer behavior to build strategies in the near term.

Here are the 3 crucial strategies that will help your business to woo customers:

1. Retain Existing Consumers

“It costs 5 to 25 times as much to attract a new client than to retain an old one” states a report published by Harvard Business Review. Hence, more focus should be on retaining the old customers. Bringing customers back after their first purchase is crucial.

A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company. One way to do this is to understand the fact that customer behavior is constantly evolving.

Observing the current trend and pattern is important. Seeing the world as a pool of potential customers can help companies and small businesses to organize better and mobilize their employees around the customer requirements.

2. Creating Brand Advocates

If you ask a business coach what is the best way to create loyal customers? They will reply in unison- catering to all their needs and requirements. When you fulfill the expectations of your customers, you may have turned them into your brand advocates. No wonder what experts may believe, word-of-mouth is still the best, most trustworthy, and credible source of advertising. For instance, if your friend shares his experience about a respective brand, you will believe your friend more than any advertisement. So when you over-deliver your customers, you give them a surprise factor. And this turns them into your brand advocate.

Advocates are often regular shoppers, willing to spend significantly on products they love. These brand advocates may not have much social influence. And their advice and endorsements can be exposed far and wide through various digital strategies. They are passionate about a brand and loyal to them. Connecting with these folks will have a longer-lasting effect than trying to approach an influencer who’s probably bombarded by other pitches.

3. Build Strong Connections with Customers

Companies need to interact with their customers across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

Brands should focus on customer experience and must invest heavily in it. Customers do not want to do business with a company that ignores their requirements. Hence, you can build strategies to give your consumer a world-class experience. Once you learn how to cater to your customers’ needs, you can win their loyalty for a long time.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Process & Business Expansion

5 Ways To Make Your Product Launch Successful

5 Ways To Make Your Product Launch Successful
5 Ways To Make Your Product Launch Successful

You have a unique idea for a new product that will magically resolve all the challenges that customers in a particular segment are facing. You create a killer product that may bring a revolution to the world. Now you want the entire world to go crazy to purchase it (think about people standing in a queue to buy an iPhone).

But none of that happens, and you get up with sweat beads all over your forehead. All of your hard work and efforts that you have put in to create a product now appear futile. Isn`t it terrifying?

It is extremely easy to get ahead of yourself when you are trying to create a new product. Envisioning all the sales, profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning says the Best Business coach in India –Dr. Vivek Bindra.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are five steps every entrepreneur should take before releasing a new product:

1. Be Strategic in Defining your Target Audience

Whether you are creating the new iPhone or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

As you prepare for your product launch, research your competitors. Learn from your competitors as there are no original ideas, only repurposed ones. Take what is good, learn from their mistakes and make improvements where you believe there is room for improvement.

2. Go All Out When It Comes to Publicity

Obscurity kills businesses. If you do not shine like the sun when it comes to publicity, you won`t get the attention that is needed to be successful. Before launching your new product, ask yourself two things-

a). How far will I go to get attention?

b). How consistent will be my attempts?

If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenges that your product or service is solving is imperative to your business growth. Make them your Unique Selling Points while advertising your products. You can also take online business courses for entrepreneurs to learn more about advertising and marketing.

3. Be Clear & Concise About Your Target Audience

If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal! Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience.

Apart from knowing your audience, you must be well aware of your product`s value. Take testimonials from your customers who have had success with your products as it can help you for make improvements.

4. Trace & Understand the Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process forms the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where do they get their information, and what influences their decisions while making a purchase.

5. Focus on Major Media Outlets

Attention is the currency of the internet. The average person consumes an enormous amount of information daily. To hold someone`s attention, cut through the noise. Develop the right media strategy that is suitable for your product launch. Pitch yourself as an expert and focus on high-profile media outlets. However, your pitch must have a sensational hook with actionable advice.

Also, do not just use the traditional medium of advertising. Use the power of social media and create hype to engage customers. Make strong brand guidelines to ensure you got the powerful one. Make use of social media platforms to generate interest among your target audience.

Another brilliant way to create a buzz around your product before its launch is to reward your customers. Offer discounts for preorders, first-time users, or anything else that can entice users to buy your products when they are launched.

Launching a new product or service is not easy! There are lots of steps involved that can have a great impact on a product launch. These steps can make or mar your product in the niche market. Know what is best for your product or service with our Problem Solving Courses.  To know more about it, click here: https://www.badabusiness.com/psc

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Startup

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!
7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

According to a report in the Times of India, “India is home to 81 unicorns as of now, with a total valuation of $274 billion.” With so many startups joining the league of Unicorns, it has become essential for the existing ones to focus on their branding and marketing game.

Branding and marketing are those two pillars in an organization that help a business to reach out to its potential customers. But as there are so many marketing avenues, small startup businesses often face the challenge to determine where they should invest their limited marketing resources.

Startups often lack clarity at early stages on how much time, money, and effort they should spend on their advertising, public relations, branding, social media planning, and content strategy at the outset.

So, if you have a startup business made from your dreams, passion, and determination, here is a list of some of the most effective strategies to help entrepreneurs and founders to develop first-time marketing budgets to optimize their investments and achieve maximum results:

1. Master One Method First

Just like when we learn driving, we want to do everything at once. But, as the primary rule, we learn to control the steering wheel. Similarly, as an entrepreneur, you should pick one thing and do it well. Once you have mastered it you can start focusing on building out the other options as you begin to get more business. Focus all your efforts, time, and money on a single method and use that as your power to get more business and break through the noise.

2. Pick Measurable Outcomes

When looking out for the best marketing choices, it is best to find out what you want for your measurable outcomes to be. For instance, if you want to sell 200 products in your first month, with an average value of INR 500 per customer, you should provide this to a marketing company to receive quotes on actions, and not just marketing services. It will help them to filter out the options deemed best for your business on actual budget samples.

3. Allot a Budget to a Few Targeted Areas

It will be unrealistic for any business to allot a budget without considering their revenue. A new startup must need to consider its targeted areas and how much budget should be allocated. It is best to focus on one target area and then grow into others as traction is gained. You can also take an online business course for entrepreneurs to learn more about marketing and advertisement.

4. Find Out How Each Strategy Will Impact Your Business

While budget allocation initially is a smart decision, understanding how each strategy is going to impact your business is paramount. Dedicating between 10 to 20 percent of gross revenue is a good starting point to invest in marketing and advertisement. Basics such as collaterals should not go beyond 5% of your gross revenue unless a brand strategy calls for it. PRs, advertising, communications are all similar. But to determine what will help your business to grow and attract your potential customers is essential. Focus on what is going to help you succeed.

5. Build a Scalable & Multi-Year Strategy

In the first year, you need a logo, a website, and some basic branding elements. But one most essential thing is content. You need great content for any marketing strategy to work. And as your company grows, you can spend more on advertising and promotions. When your company begins to scale, you can increase your budget.

6. Know Your Customer Journey

One of the most crucial things that every startup must do is that they should have a solid understanding of their customer journey. Run test ads on social media platforms and Google to find out how much you will have to spend to acquire a customer. You can also take an online course for entrepreneurs for marketing.

Investing in PR and branding can help you to lower your ad expenditure, only if done right. It will also increase your conversions, and give you a better idea of how much you must invest and in which medium of marketing.

7. Begin with Organic Marketing

There is no magic formula or shortcut to marketing your brand and advertising your products to increase your revenue. Startups should always begin with organic efforts, such as content marketing, PR, SEO, before diving into big ad spending. Why? It offers three benefits:

a).  It reduces your budget

b). It lets you find out what works by trial and error before investing in advertising.

c). Delivers ROI

Every single penny plays an essential role in a startup budget. Hence, it is important to allocate the budget carefully for marketing and advertising. Hope the above-mentioned techniques will help you to seek out choices that will give you the best results for your startup business.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Our Problem Solving Courses can help you to overcome marketing and advertising challenges.

Categories
Business motivation

Make Money from YouTube by Becoming A Successful YouTuber

How To Become A Successful YouTuber In 7 Steps?
How To Become A Successful YouTuber In 7 Steps?

Want to become a YouTuber, find a suitable audience for yourself and also earn money from YouTube?  Before this we know this:

Who is a YouTuber?

Any person who produces content for the video-sharing giant YouTube is known as a YouTuber. You don`t have to be a professional actor, dancer, or singer to post interactive and fun videos on the channel. Many YouTubers take this as a hobby, while many others do it as a full-time job as it pays the bills.

How much money can you earn as a YouTuber?

Though there are no hard-and-fast figures for how much YouTubers make, once your channel garners audiences, you can make decent money. YouTubers make money in many ways.  You can earn money from:

  1. Ad Revenue
  2. Shopping
  3. YouTube Premium Revenue
  4. Channel Membership
  5. Super Chats and Super Stickers
  6. Super Thanks

How to Create a YouTube account

If you have a Google account, a YouTube account is included in your Google account bundle. However, you will still need to set up a channel.

To do it,

  1. you can simply go to your account page on YouTube.com and
  2. Click on “create a channel”.
  3. Simply enter the name that you want to give to your YouTube channel and you are in.

You can further add details to customize it and can also select the best design by keeping the nature of the content and your target audience.

Optimizing Your YouTube Channel

Your channel page represents you and your brand. Hence, it is essential to define “why”, know your target niche, and understand your competition before creating a channel page.

Once you have done that, it is time to create a channel page. You will need:

a). Channel name

b). Logo

c). Banner image

d). Color scheme

You can use these aspects to create your YouTube Channel.

How to become a successful YouTuber

How to become successful youtuber

Becoming a successful YouTuber requires a combination of creativity, strategy, and consistency. If you also want to become a successful YouTuber, then the solutions given here can be beneficial for you:

  1. Define your field:
    Focus on a specific area that you are passionate about or have expertise in. This could be anything from cooking to technology reviews.
  2. Understand your audience:
    Know who you’re creating content for and their interest. Tailor your content to their needs and interests.
  3. Create quality content:
    Invest in good equipment to ensure your videos have clear visuals and audio. Quality content is more likely to be shared and recommended.
  4. Be consistent:
    Post videos regularly to keep your audience engaged. Create a content calendar to plan your uploads.
  5. Connect with your community:
    Respond to comments, solicit feedback, and involve your audience in your content creation process.
  6. Optimize for SEO:
    Use relevant keywords in your video titles, descriptions, and tags to improve visibility on YouTube search results.
  7. Monetize your content:
    Explore different revenue streams like advertising revenue, sponsorships, affiliate marketing, and merchandise.
  8. Bonus Tips:  Promote your channel-
    Share your videos on social media, collaborate with other YouTubers, and consider paid promotion to reach a wider audience.

Avoiding common mistakes is important for success on YouTube.

Here are some major pitfalls that every YouTuber should stay away from:

  1. Lack of a Defined Theme: Your channel should have a clear focus. Mixing too many topics can confuse potential customers.
  2. Not Knowing Your Audience: Understand who you’re creating content for and what they expect from your channel.
  3. Poor Channel Optimization: Ensure your profile has a clear photo, a keyword-rich description, and organized playlists.
  4. Inconsistency: Post regularly to keep your audience engaged. Inconsistent uploading may lead to a loss of interest.
  5. Neglecting Viewer Interaction: Connect with your customers through comments and feedback to build a community.
  6. Compromising on Quality: High-quality content will likely be shared and recommended.
  7. No Strategic Planning: Have a content strategy to attract your audience and keep them coming back for more.
  8. Ignoring Analytics: Use metrics to understand what works and what doesn’t and adjust your strategy accordingly.
  9. Focusing Solely on Views: Prioritize audience satisfaction rather than just chasing high view numbers.
  10. Being Only a Creator, Not a Viewer: Watch other YouTubers to learn from their successes and mistakes.
  11. Sticking to One Format: Experiment with different video formats to see what your audience likes best.
  12. Misleading Metadata: Avoid tag stuffing and make sure your video metadata accurately reflects the content to avoid penalties.
  13. Using Bots for Views: Artificially increasing views can jeopardize your channel’s reputation and credibility.
  14. Inappropriate Thumbnails: Clickbait or misleading thumbnails can lead to viewer mistrust and possible bans.

Learning from common mistakes like these can help us grow our channel more effectively and sustainably.

Once you’ve grasped the essential do’s and don’ts for becoming a successful YouTuber, the next crucial step is understanding how to monetize your content. Generating revenue from YouTube will ensure that you advance your career on the platform.

How to make money from YouTube

making money from youtube

There are many strategies involved in making money on YouTube. Here are some examples of ways to monetize your YouTube channel:

  1. Ad Revenue:
    Earn revenue from Watch Page ads and short feed ads. These ads appear in your videos and contribute to your earnings. Example: As an SEO expert, create high-quality content related to search engine optimization. Optimize your video title, description, and tags with relevant keywords. This will attract audiences interested in SEO. Enable ads on your videos through YouTube’s monetization settings. The more views your video gets, the more ad revenue you will earn.
  2. Shopping:
    Set up a store where your fans can browse and buy products directly from you or from the brands you promote. Use the YouTube Shopping affiliate program to tag products in your videos. Example: Leverage your expertise by recommending SEO tools, books, or courses in your video. Use YouTube’s Shopping affiliate program to link directly to these products. For example, create a video titled “Top 10 SEO Tools Every Marketer Should Use” and include affiliate links in the description.
  3. YouTube Premium Revenue:
    When YouTube Premium subscribers view your content, you get a portion of their subscription fee. Example: Focus on creating valuable, highly-qualified content. When YouTube Premium subscribers watch your videos, you’ll receive a portion of their subscription fees. Consider creating a series on advanced SEO techniques or case studies that will engage the audience.
  4. Channel Membership:
    Provide exclusive benefits to your customers through channel membership. Fans pay a recurring monthly fee to access exclusive content or benefits. Example: Provide exclusive SEO resources to your channel members. Get instant access to your latest SEO tutorials, personalized advice, or private Q&A sessions. Fans who pay a monthly fee will appreciate the added value you provide.
  5. Super Chat and Super Stickers:
    During a live chat stream, fans can pay to have their messages or animated images highlighted. This is a great way to connect with your audience and make money. Example: Host a live Q&A session about SEO. Encourage viewers to use Super Chat to ask questions. The more engaging your livestream is, the more fans will contribute. For example, title your live stream “Ask an SEO Pro Anything!
  6. Super Thanks:
    Fans can pay to see a fun animation and have their message highlighted in the comments section of your video or short. Example: Create a video celebrating a milestone (for example, reaching 10,000 subscribers). Thank your audience for their support and explain how their contribution helps you create better SEO content. Fans can use Super Thanks to show appreciation.

Consistency is important on YouTube. Keep uploading valuable content regularly, engage with your audience, and promote your channel on social media and relevant forums. Each feature has its own eligibility requirements, including subscriber and view count limits. If you are part of the YouTube Partner Program, you can explore these options to start earning from your channel. Additionally, make sure you comply with YouTube’s policies and guidelines to maintain your eligibility.

We have to remember that success on YouTube does not happen overnight. It takes time, patience, and a lot of hard work. Stay true to your brand and don’t be afraid to experiment with different types of content to see what resonates with your audience.

Categories
Marketing Startup

5 Cost-Effective Marketing Strategies for Startups

Marketing
Marketing (Photo Credits: Pickpik.com)

The greatest challenge in front of startups is that they are usually on a tight budget. Even if they are not, it is very important, that they should wisely spend each penny for a better result which they can see tomorrow. Therefore, startups shouldn’t be focussing on big marketing spends, but their attention should be on strategies which will help them reach out to a wider audience with limited spends.

Let’s take a look at some cost-effective marketing strategies which startups should consider.

1) Create a company website

Make a proper website, which is easy to navigate and can be opened on all the platforms, like a laptop, mobile phone or on a tablet. It should have all the information about what the company does.

2) Focus on Good Content & SEO

Once your website is up and running, the next step should be to populate the website with relevant content. Equal importance should also be given on SEO for your content to be easily found on search engines.

3) PR and news articles

If you are new in the market, it is very important to spread a word in the media about your arrival with the help of good PR and relevant news articles about your company.

4) Social Media Marketing

Use social media to reach out to your potential customers within a fixed budget. Don’t bombard the audience with too much promotional content. It is very important to create a niche and credibility so that people can trust your brand. Startups can also try influencer marketing, it is a very popular marketing form involving endorsements and product placement from influencers, people and organisations who have an expert level of knowledge or social influence in their field.

6) Be Part of Relevant Forums & Groups

Join as many relevant business groups on social media. Try and look out for questions pertaining to your business. You might see someone asking a question that you can answer (with your expertise), and use it as an opportunity to promote your business.

The marketing strategy of a start-up in the initial few months should be to engage with the customers, and not just sell a product. Remember, you are a new brand and people are not aware of your existence, so it is very important to engage and create a relationship with your customers.