Month: December 2020

Categories
Startup

Planning to Start Your Own Business in 2021? Follow These 5 Rules For a Successful Start-Up

Tips to follow for successful start-ups| Representational Image (Photo Credits: Pixabay)
Tips to follow for successful start-ups| Representational Image (Photo Credits: Pixabay)

The Indian start-up ecosystem is blooming, with more and more individuals giving up their regular jobs and taking the path of entrepreneurship. As per the Economic Survey for 2019-2020, India now ranks in the number of new firms created annually. Quoting the data from the World Bank, the survey concluded that number of new firms in the formal sector has grown by a significant 12.2 per cent between 2014 and 2018, compared to a meagre growth of 3.8 per cent from 2006-2014.

From idea generation to implementation, starting a business takes a lot of efforts, dedication and perseverance. A start-up founder should be extremely careful while making entry level decisions as the initial success of the business depends upon them. Having a business of your own does look like a Herculean task, but with proper research and guidance, starting, surviving and being successful in the business is not impossible. Being a Solopreneur: 5 Business Tools to Grow your Business.

Here are Five Golden Rules Every Entrepreneur should follow to Make the Start-Up a Success: 

Undertake Market Research and Analysis

The first and foremost rule of any business is to properly research the market. This includes analysing the market demand, competition, price range, and channels of distribution among others. Understanding customers’ taste and preferences is also an essential pre-requisite of launching a product or service. Analysing the market trends and patterns help the entrepreneur to make informed decision and deal wisely with external environment challenges. 7 Powerful Marketing Ideas to Boost your Business in 2021.

Ensure Constant Funding

A start-up needs steady and committed sources of funding to establish itself in the market. Many start-ups shut down in the initial years owing to lack of finance. Before jumping into the market, the entrepreneur should ensure that the business has adequate source of funds and have an access to a regular stream of finance. Various private and public sector banks, venture capitalists, angle investors, government grants are among secured source of finance for start-ups.

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Devise Comprehensive Marketing Strategy

For a business to establish itself in the market, it needs to be visible to its potential customer. Marketing and advertising helps the start-ups to increase its reach. Entrepreneurs should carefully choose their marketing plan and advertisement campaigns. Ads should convey real vision of the business and create a positive image in the minds of the people. Efficient marketing policy also helps in generation the ‘want’ for the product among the potential customers, thereby increasing sales and profits.

Know Your Customers

It has been rightly said and preached for generations that ‘Customer is the King.’ Every entrepreneur need to believe and follow the same. Knowing the customers in extremely important as their attitude, preference and tastes effect the business’s offering. Start-ups should avoid indulging any activity that might upset the customers. Businesses should understand the overall society as well, the cultural and social environment also effects the functioning of the start-ups.

Comply With Legal Requirements

In order to undertake various operational and production activities without any hindrances, businesses should make sure that they comply all the legal requirements. There are various legislations that govern any business, to avoid any penalties or fine, entrepreneurs should make sure that all laws are abided by. These include laws related to incorporation, labour, product, customer safety among others.

Apart from these, entrepreneurs should also focus on sticking to the budget, garnering knowledge about the various aspects of business. Start-ups also need a strong and dedicated team of employees to achieve its goal. Starting a business is indeed a big and courageous step which requires perseverance and dedication. However, with proper knowledge and hard work establishing and succeeding in business world is not impossible.

Categories
Business motivation

Phone to Fork: How Foodtech Industry in India is bringing a Revolution!

foodtech

The COVID-19 pandemic has forced the customers to shift their mindset around food in very exciting ways. People rely more on food deliveries due to the imposed nationwide lockdown restrictions and the apprehensions related to virus infection.

According to the National Restaurant Association of India (NRAI), the restaurant industry in India accounts for an annual estimated turnover of Rs 4 lakh crore and employs around 7.3 million people. But thanks to the boom of food tech, the future looks promising!

As more and more Indians are installing food delivery apps on their phones, this innovative space has revolutionized the way we order and look at food like never before. With a click of a mouse or a touch on the smartphone screens, people are enjoying their favorite meals and receiving mouth-watering desserts right at their doorstep.

The food tech in India is expected to grow and even the investors are unable to stop themselves from taking a plunge in this sector.

Though the industry might take time to bloom completely, here are few trends that can help to survive even the small restaurants and café owners to up their business plan:

A Shift in Consumer Behaviour

The pandemic has changed not the way we look at our food, but also consumer behavior. Due to technological advancements, consumers have become more time conscious. From the time taken to prepare an order to the delivery time, tracking is imperative at every step.

They demand high-quality food and are now more interested than ever to know where it is coming from. Social media platforms like Instagram and Snapchat have made it convenient for consumers to become “food producers”. Hence, keeping tabs on the current consumer behavior can be the best food tech industry survival plan in 2021.

Rise of Cloud Kitchen & Ghost Kitchen

As the consumers preferring enjoying quality meals indoor, demand for cloud kitchen has seen an upsurge. The food-tech start-ups and few restaurants are working on slashing costs & serving good quality food. In their quest, the companies have found a cloud kitchen to be an excellent way to offer Indian customers both- quality food along the convenience to receive it right at their doorstep.

Though this concept is new in India, foreign countries are employing it massively.

Food meets Technology

The use of machines in the food industry offers quality and affordability. Machines take down the cost of the company by increasing productivity. The rise of robotics in the food industry is an excellent example of food tech.

The use of Robotics in the global food industry can help to eliminate safety issues and save many work injuries too.

Food tech in India is not just about smart ovens anymore! It is more about health, sensors, and a lot more. When it comes to investing or expanding the food tech industry in India, it is a win-win situation for both- investors and food start-ups.

If you are thinking about having your food start-up or revamping your small food stall, you can do it with zero or small investment. Want to know how? By learning from the experts!

Top 70 business gurus who have started from 0, and are running a successful business of crores today will share their expertise with you.

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Motivational

From Basti to San Francisco: The Success Story of Indian Start-up CEO who built a $2 Billion Unicorn!

anubhav asthana

As 2020 is about to end, this year was indeed special for Indian technology businesses and start-ups. Though the Covid-19 pandemic turned businesses on their head, it also posed new opportunities for many Indian start-ups like ‘Postman’.

This Bengaluru and San Francisco-based SaaS start-up became the fastest SaaS start-up to enter the elite unicorn club in 2020.

Founded in 2014, Postman provides a feasible platform for software developers to accelerate the development process through collaboration with various stakeholders. Claimed to be used by over 11 million developers, worldwide, it helps the coders to run their APIs and modify them without having to create separate code for testing them.

Abhinav Asthana, Founder & CEO of Postman hails from the small town of Basti, which is located in eastern Uttar Pradesh. Abhinav`s father was in the civil services and because of his transferable job, the CEO of the Indian start-up Postman, grew up in small towns all over UP.

During his schooling years from 1 to 5, his family lived in Basti before moving to Lakhimpur, which is located close to the Nepal border, where Abhinav finished his high school.

According to Abhinav, he got his first computer when he was in Class 5. “We got our first computer when I was in Class 5. It was the first Pentium I PC. And basically, my dad told me if I am going to game on it all the time, he is not going to allow that. So, I had to do something else and that became programming,” he added.

“At that time, the internet was just kind of taking off in India. Lots of excitement and there was a dial-up internet thing in the early 2000s if you remember. So, I got connected to people across a bunch of forums and we started building websites”, he fondly reminisces.

So how did he get the idea of launching an API (application program interface)platform? The Postman CEO wanted to solve the problem of API debugging for himself. However, he could not find anything good, and that`s how he started Postman as a side project.

During his college years at BITS Pilani`s Goa campus, he did a lot of side projects and initiated a project called BITS 360. The project gained popularity on campus and among BITS aspirants across the country.

Talking about his entrepreneurial journey, Abhinav says, “I always wanted to start a company and I did. It wasn’t a startup at that time, it was called TeliportMe, and prior to that, I had been founding stuff since my school days. I had a design consultancy that I did in school, made some money out of that.”

 

But in 2013, he found himself at the crossroads of his career. TeliportMe, his first start-up project was doing well and stable too, but it was not what Abhinav wanted to do. “It’s always tough to decide what is the thing you got to be doing”, he added. So in 2013, he left the company and took some consulting gigs on the side to pay the bills as he did not want to ask his father`s help to pay the rent.

He recalls, “I lived in Indiranagar (Bengaluru) and what I realized during that time was Postman had all of those things that I was trying to intentionally build as products in previous generations. It had that user love, a community that was coming around it, and people wanted the product. They wanted it to become better, they were using it, recommending it. It became a key part of their workflow.”

 

However, it still wasn’t a business and had a ‘donate button’ for people to contribute and send in “some money”. “Ultimately it came to a point where a company based in Seattle sent a $500 cheque saying that ‘we want to pay for it but there’s no way to pay”, he chuckles.

In 2014, he was joined by his Co-founders Abhijit Kane and Ankit Sobti and the trio launched the start-up formally. Today, Postman claims to have 1.6 million active users and in June 2020, the six-year-old startup secured a Series C funding of $150 million at a valuation of $2 billion.

The investment was led by US-based venture capital fund Insight Partners. Postman`s existing investors Nexus Venture Partners & CRV also participated in the round.

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Categories
Business motivation

3 Amazing Digital Work-from-home Jobs for Solopreneurs

solopreneur home based work

The digital revolution is sweeping the world. In a country where internet connections have breached a significant milestone of 75 crores as of August 31, 2020, the medium gives plenty of opportunities to sell your skills and work from home.

As per the latest information by the Telecom Regulatory Authority of India (TRAI), there were 749 million internet connections- narrowband (50.8 million), and broadband (698.2 million) together.

So while businesses are using digital mediums to thrive like never before, the internet has opened a world of opportunities for a new breed of digital solopreneurs.

If you too are looking to give your career wings and earn money, check out 3 work from home jobs:

Creative Graphic Designer

Pictures are worth a thousand words and if they are creative, they can captivate the customers for a long time. If you have a knack for creating appealing designs with the help of using designing software like Photoshop, Illustration, and Coral Draw, you can become a Graphic Designer.

You can do some freelancing projects for magazines and brochures. Create a portfolio to stand out and start your work from home job.

Stock Investing

Stock Investing is not a hit & trial business. It requires deep understanding and in-depth knowledge of products, business models, markets, and portfolio of companies before making an investment decision. Moreover, you can work from home easily, without having to make a huge investment in this business.

Start with a small amount and you can gradually scale up your investments.

Photography

Love capturing life in frames? If you find yourself nodding, then freelance photography is the right job for you. Agencies and print publications are always looking for new budding professionals. So, if you have an eye for detail and the perfection to tell stories through pictures, you can become a freelance photographer.

Success is not a destination, it is a journey that never stops at one place. So, if you are determined to follow your passion and turn it into a full-time work-from-home business, the above-mentioned ideas can help you.

If you love what you do, then you can excel in anything. You can always enhance your skills and find an opportunity in various sectors to work as a freelancer.

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You can also download the Bada Business app available on Playstore & Apple Store. For more information visit https://www.badabusiness.com/?ref_code=ArticlesLeads

Categories
Finance

5 Tips for Young Entrepreneurs for Efficient Management of Funds

Tips for managing finance| Representational Image (Photo Credits: Pixabay)
Finance

Finance is the life line of any business. To start, sustain and succeed any organisation proper management of funds is important. For start-ups to establish themselves in the market and survive the stiff competitive environment, regular and steady stream of funds is a pre-requisite. The businesses need money to enter the market, undertake day to day operational activities, production, expand its activities, research and development activities. Several start-ups fail during the initial years of its establishment owing to the shortage of funds or irregularity of cash flows. 3 profit-making small businesses you can start under Rs 20,000.

Proper management of funds is important for long term survival of the business. Overfunding and underfunding are both harmful of the working on the enterprise. Lack of funds leads to interruption of business activities that leads to huge losses to the firm, while the excessive of funds leads to opportunity cost. So proper management of funds is crucial for success of the business. Here are few tips Young Entrepreneurs can follow to manage their finances –

Separate Your Personal and Professional Finances

The first and most important step of managing the funds is to keep the personal and professional money separate. Following the separate entity accounting principle, the entrepreneur should maintain separate accounts for the firm in its name and should not use funds received for the start-up for her personal expenditure. This will be helpful while calculating taxes and filing return as well.

Set-Up an Emergency Fund

The business environment is full of risks and uncertainties. There are continuous macro and micro environment threats that a start-up has to face. In order to cope up with the dynamic and ever changing ecosystem, an entrepreneur should make sure to establish an emergency fund or a reserve to meet such unexpected changes. Even if the business is earning huge profits, it is always advisable to keep aside some portion of money for contingencies.

Look for Diversified Sources of Funding

Though it is also easier to manage the equity funds, but the entrepreneur should not over look debt funding as well. Borrowed funds force the owner to make informed decision and wise investment choices. The capital structure of the enterprise should be a perfect mix of both owned and borrowed capital. Various capital structure theories have proved that a leveraged capital structure leads to higher valuation of the firm. 3 Futuristic Business Ideas for 2021 and Beyond!

Monitor the Expense

Another crucial aspect of managing the funds is to keep a tab on the expenditure. Though a firm has to undertake several expenditure in the initial stages of its life, an entrepreneur needs to make sure that no unnecessary expenditure is incurred. The focus should be on cost cutting and wastage reduction. Follow the principle of money saved is money earned.

Seek Professional Help

Not everyone understands the complexities of managing the finances. There are several financial analyst and advisors who will be able to provide a better guidance on the matters related to money and investment. They also help in ensuring regular and interrupted cash flows. An entrepreneur should not hesitate in seeking external professional help during the initial years of the business.

Finance is important to meet various capital requirements of the business at its different stages. Hence, an entrepreneur should follow ensure proper and efficient management of the funds to long term survival in the business environment.

 

 

Categories
Business motivation

3 profit-making small businesses you can start under Rs 20,000

business idea under 20000
Business Ideas

The global pandemic of COVID-19 has disrupted people`s lives worldwide. Businesses have shut-down and millions of people have lost their jobs. The industries are doomed and economies are trying to get back on their feet, slowly yet steadily. Starting a new business during this time may sound weird to many.

But when you want to succeed as badly as you want to breathe, only then you’ll be successful! Companies like IBM, General Motors, HP, and Disney, and many others bloomed post-Wall Street crash of 1929, followed by the Great Depression. Also in 2020, there are many Indian start-ups too like Pine Labs, the First Cry, Nykaa, and many others that have turned 2020 into their favor.

During the global pandemic, most of the people are working from home. Hence, there are plenty of business ideas with low investment and high profit that can be started in these challenging times.
These businesses do not require large capital and huge tech-investment. If you have got the skills and determined to start-up your business under 20000 here is a list of ideas you can use:

Home Bakery

Bakers make the world smell better! Well, not only does baking make the world smell better, but also enhances the taste as well. The bakery products industry is expected to grow at a CAGR of 2.5% between 2021 and 2026 to reach a value of almost USD 574.05 billion by 2026, according to data provided by Expert Market Research.
(Source- www.shorturl.at/fjlqH)

If you are passionate about baking and know how to blend the right flavours with the right ingredients, setting up a home-bakery would be an excellent business idea under 20K. You can set-up a bakery with a minimum investment of Rs 15k- 20k. Make yummy-looking pastries, chocolates, cupcakes, and more and post the pictures on social media.

Handicrafts

Another business that you can start under 20,000 is handicrafts. From home décor items, glass handicrafts, wall hangings, vases, and other pottery items, you can start a handicraft investment with as low as 20k. You can build your customer base through social media platforms, word-of-mouth, and by setting up an online store.

Organic Soaps

Asoaps is a part of daily hygiene, therefore it is a product that is used by millions and remains in high demand. If you want to start a business, venturing into this segment may prove profitable. This small-scale business can be started with a minimum investment of Rs 10,000-15,000. You can use this fund to source the soaps from vendors to resale them under your brand name. You must have all the necessary certifications and registrations that are required to sell consumer goods.
Start your New Year 2021 on a good note with these business ideas with low investment and high profit. You can kick-start your business quickly with our business training programs. Learn the business fundamentals from the industry experts in just 15 minutes. Access everything you need right on your phone with step-by-step instructions. Find solutions from high-quality content for your business problems anytime, anywhere with https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads
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Categories
Business motivation

3 Futuristic Business Ideas for 2021 and Beyond!

future business ideas

It’s not important to move first, It`s important to move Fast! Every year thousands of businesses are initiated, but only a few of them survive due to a lack of a futuristic approach.

A futuristic vision that is ahead of its time, efficient management, and sufficient capital are essential ingredients for the success of any business in the long run. Most of the businesses get outdated and eventually they get shut down.

However, the difficulties of life are not dead ends; they are just sweet bends! Developing a futuristic vision is not difficult. Keep tabs on the market trends, industries as well as fast-growing start-ups to understand the scope of these trends in the future.

We have come out with a list of future business ideas that have a bright future for 2021 and beyond:

Outsourcing Business

According to a report by the World Economic Forum (WEF), ‘the working environment will undergo a major transition in the future that will make large companies outsourcing their business.’ A report by Forbes revealed that 50% population of developed countries like Australia, America, and Canada that are working independently will outsource their business projects. The major reason behind this step is to make good profits at a cheap cost.

Freelancing and virtual services will be in great demand in the coming years, especially in countries like India & China. Hence, it is one of the best future business ideas for 2021.

Internet of Things (IoT) Industry

The Internet of Things or IoT refers to a system of interrelated objects, interconnected through the internet, and communicate over wireless networks. Today, from a light bulb to an air-conditioner and TV, everything is connected via the internet and can be controlled remotely.

A Mckinsey report states, ‘if policymakers and businesses get it right, this industry could generate up to $11.1 trillion annually in economic value by 2025.’This is an excellent future business idea for 2021 in India that holds a promising future for the coming years.

3-D Printing

From building houses to human organs, 3D printing has brought a digital revolution. Initially, the printers were expensive and not cost-effective from a business`s perspective. But today, the printers have become affordable and come with innovative features and specifications. This is one trend that is set to pick-up, which makes it one of the best future business ideas in 2021.

The above-mentioned business ideas have a lot of growth potential for the future. But if you have a unique idea of your own, you can go ahead with that too. To ensure that you start your business in the right direction, research the market and your consumer behavior.

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Categories
Business motivation

This Indian Start-up is Helping Professionals with Business Automation!

Business Automation

We are living in an automation age in which robots and computers are performing a wide range of routine physical work activities better and more cheaply than humans. Not only physical work, but activities that include cognitive capabilities are also included.

From making tactic judgments, managing inventory, sensing emotions, or even driving, automation is playing a major role in the workplace. For any business small or big, it is imperative to make the most out of the available resources- especially in a world where technology is used to resolve some of the most complex problems.

According to a report by Mckinsey,’ the process of business automation could raise productivity growth globally by 0.8 to 1.4 percent annually’.

The automation of activities can enable productivity growth and plenty of other benefits at both the level of individual processes and businesses. The independent workers and gig workers can increase their productivity and their incomes by spending time on result-oriented tasks.

The Banglore-based successful start-up Superpro.ai recognized the opportunity to help working professionals save time and money by automating the time-consuming tasks. This Indian startup, founded in August 2019 by Gaurav and his co-founders Vijay Goel, Vivek Kumar, and Sagar Ramteke, earns over Rs 5 lakh, annually.

From collecting payments to scheduling consultations, sending follow-up email reminders to generating invoices, and sorting data, Superpro.ai helps in the automation of simple yet tedious tasks by using artificial intelligence.

According to Gaurav Tripathi, Co-founder, and CEO of Superpro.ai, “the Eureka moment happened during the first week of lockdown when one of our Super Professionals Arka Mukhopadhyay contacted us for support. He asked us whether we could help him receive online payments and schedule a Zoom session. We gladly agreed to help him”.

“We received similar requests that were referred by Arka. That`s when we realized that we could build tools that could make the life of independent professionals simpler. Thereafter, we marched ahead with the motto ‘Focus on what you do best, and let us take care of the rest”, he added.

Superpro.ai is trying to reduce the gap between people and making work-related mundane activities easier by enabling tools to serve people. This successful startup in India is focusing on engaging the existing communities and networks of independent professionals by increasing their billable hours.

They also offer analytical tools to professionals to provide them insights on how to improve their performance, maximize their productivity, and grow their business faster. Earlier, it was only available to the big hotshot companies, but now we are making it available for all the independent professionals.

We believe that independent professionals are the actual drivers of any economy’s growth. We see it as a great opportunity to create the perfect tools that save time, money, and effort by helping these professionals turn into “Super Professionals” by using AI”, Gaurav added further.

In addition to backend and analytics, Superpro.ai also allows ‘Solopreneurs’ to create their professional page. Starting with a video message that a user shoots and uploads, it gives them a chance to highlight their expertise and services.

Solopreneurs can also use this platform to offer video-based services like webinars, consultations, live courses, coaching, and training, among others. It also opens a door for businesses who want to get in touch with professionals listed on Superpro, without disclosing their details such as contact numbers and e-mail ids.

Superpro.ai, which has been incubated by SOSV is currently looking to raise $500,000 over the next one month.

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Business motivation

Being a Solopreneur: 5 Business Tools to Grow your Business

tools to grow your business

India has shown a great appetite for innovative ideas, small businesses, data, technology, and the internet. According to the Economic Survey for 2019-2020 that refers to the data from the World Bank, ‘the number of new firms in the formal sector has seen growth by a significant 12.2% from 2014 to 2018.’

“Around 70,000 new firms are created in 2014, the number has increased to 1, 24,000 new firms in 2018, which is around 80 percent growth,” the survey read.

So how can you grow your business in such a competitive environment, if you are a Solopreneur?

Becoming your boss is exciting, yet scary! You get to call your shots, make your own decisions, and work at your convenience. However, wearing multiple tasks at the same time can be a bit overwhelming.

But, no matter how overwhelming it may sound, with the right kind of tools, you can grow your business significantly. Technology is here to build your business and run it smoothly even if it means running it by yourself.

With the right strategy & tech- tools for business growth in your arsenal, you can manage your business easily. Here is a list:

  1. Manage your Time Efficiently

Having a game plan or your to-do list ready can do wonders for your business. Begin your day with realistic and achievable day-to-day goals. You can keep all your daily tasks scheduled in advance with the help of Google Calendar. To keep your to-do list updated, use apps like Evernote and Todoist. These business tools can help you manage your tasks for the day.

  1. Automate to Save Time

Time is money! If you want to save some, you will have to come up with smart marketing & growth-strategies to expand your business operations. So as much as you would love to do everything on your own, you can`t be everywhere at once.

E-mail marketing is essential for a Solopreneur, especially when the business is at the initial stages. However, one way in which you can attain all your objectives is to make use of automation. Automations make sending welcome e-mails, product recommendations, abandoned cart reminders, and even wishing your customers “Happy Birthday” less time-consuming.

  1. Know your Customer

It is always a wise thing to keep tabs on the playing field and your competition. Start with consumer behavior and competitor analysis to see where you stand. This is an excellent growth-strategy that will unfold the hidden gaps as well as the opportunities for you.

  1. Grow a Network

In today`s world where networking can work like a charm, do not shy away from growing your network. Start building your network by attending business events and meeting others from the same industry.

You can also grow your customer base by keeping a database of your customers. Provide them with a personalized experience to attract more customers via word-of-mouth.

  1. Go Online!

Design a business website and build its social presence by using digital marketing techniques and social media platforms. By using social media platforms, you can increase the reach of your brand locally and globally as well.

While you may not have a staff being a Solopreneur, you can still run your business like a pro! However, it could be a little difficult. Without a team to delegate tasks or an excellent business strategy, how can you make sure you’ve got everything covered?

With Bada Business you can find answers to all your queries with our Problem Solving Courses specially designed for Solopreneurs. Our courses will help you with many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

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Categories
Business motivation

4 New Year Resolutions for Solopreneurs to Succeed in 2021

new year resolution for solopreneur

Small businesses need to grow and evolve constantly. Though 2020 was extremely challenging for solopreneurs, the New Year 2021 is the perfect time to make business resolutions. Consider these new resolutions as goals to accomplish that will help you revive your business.
Setting up business resolutions gives Solopreneurs a chance to evaluate where they are lacking and how they can improve in the coming year. Here are 4 New Year resolutions for Solopreneurs that will prove beneficial for their business in the long run:

 

Upskill Yourself!

With constant technological development in the world, it is essential to keep yourself updated and upgraded with the market. Being a Solopreneur can be difficult at times due to lack-of-staff and professional expertise related to a particular field. New Year can be a perfect time to learn something new that will prove helpful in taking your business next level. Go for an online business training course and learn something valuable!

Improve Customer Service

Providing outstanding customer assistance is essential for every successful business. Most of the customers have come to expect 24×7 customer service in recent years. While you may be providing excellent customer service, it is essential to work on ways to improve. This will increase customer satisfaction and will bring in more business.

Boost your Marketing Efforts

With Digital Marketing taking the wheel, the marketing trends have changed, completely. If you do not keep up with the changing trends and change your marketing strategy accordingly, you won`t be able to capture the attention of your customers. Learn the new social media strategy to build your online presence and analyze what works for your business and what does not.

Experience over Product

A customer is not looking for a new product, but an exceptional story related to your product that they can share with people. Always weave a story around your product that will make a connection with your customer. A unique product experience will help you generate loyal customers that will keep coming back for more.

Try to interact with your customers by responding to their queries on your page. Include personal notes and leave comments on their posts to create a personal relationship with your existing and potential customers.

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