Tag: Business

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

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Startup

How To Avoid These 5 Common Mistakes That Cause Startups Failure?

How To Avoid These 5 Common Mistakes That Cause Startups Failure
How To Avoid These 5 Common Mistakes That Cause Startups Failure

India is the 3rd largest startup ecosystem. Though the immense growth and support for startups is a pleasant change, the hard fact is that most of the startups in India fail within 5 years of their launch, as per a report by IBM Institute for Business Value and Oxford Economics.

One major reason behind the failure of any startup is the lack of innovation. But that’s not it! Another factor that contributes to startup failure is not learning from past mistakes and repeating them. Here is a list of five common pitfalls that every entrepreneur makes at the early stages that could cost them their dream venture:

1. Not Hiring People Who Think Out Of the Box!

Many entrepreneurs hire people just like themselves. Avoiding this trap is essential to make a startup business successful. Without people who challenge the stereotypes and the founders’ thinking, a startup fails to identify new opportunities or spot risks until it’s too late.

Avoiding this trap is essential to make a startup business successful. Startups should hire people who think out of the box and know no creative boundaries. The diversity of ideas, skill sets, and backgrounds are the key essentials of every successful startup. You can watch amazing videos by Dr. Vivek Bindra- the best business coach in India to learn how to hire the right people for your organization!

2. Rushing After Funds

Capital is essential. But this does not mean that every startup should rush after it. Speed is important, yes, but without breaks, it will result only in a misadventure. Finding a balance speed to find the right fit is equally essential.

Finding perfect Venture Capital is just like finding the right partner for marriage. Take enough time to find the right match- and avoid jumping at the first or the most extensive check.

To avoid a situation like that, put in a considerable amount of time to find a VC partner that will provide thoughtful guidance, and mentorship and will be there for you during the challenges.

3. They Don’t Consider Customer’s Pain Points

Too often founders get overly enthusiastic about their ideas related to their product or service. They often believe that once they build a product, customers will come. But building a product or a service without any customer validation or A/B testing can be dangerous for a business.

Instead, founders of startups should always find an alpha customer and then create a product to solve the customer`s biggest pain point. Creating a customer-centric product doesn’t happen by just sitting around a conference table brainstorming. The idea to build an amazing product comes from seeking out and tackling the real problems in the world that already exist. If you are confused about your business growth, you can hire the best business coach in India.

4. No Go-to-Market Plan

Entrepreneurs should document a clear and concise path to their profitability. To chart this document they should conduct rigorous research and analysis that challenge their market estimates.

This requires an in-depth knowledge of the strengths and weaknesses of their market competitors. They should also determine the company’s proprietary advantage in each market segment it is looking to penetrate.

It is also important to be prepared in advance to be able to shift the business with technological advancement or according to customer needs. And while adaptability is crucial, having a focused plan is also essential. As a startup the resources are generally limited, thus, it is important to be laser-focused for maximum impact.

5. Lack of Strategic Partnerships

Many startups think about partnerships just in terms of capital and checks. But startups also require strategic alliances that will help them refine their business models, and new customers, scale revenues, and generate market awareness.

By making partnerships with large and established companies, startups can save costs on R&D resources and the expertise of their professional team.

Want to know what are the other pitfalls that entrepreneurs should avoid? Know it all from the top industry experts with our Business Coaching Program. To know more, click here: www.badabusiness.com

Categories
Process & Business Expansion

3 Effective Tips For Entrepreneurs To Overcome Burnout

3 Effective Tips For Entrepreneurs To Overcome Burnout
3 Effective Tips For Entrepreneurs To Overcome Burnout

Summary: Whether you are passionate about the thing you are doing or not, there comes a moment when we all experience burnout.

Finding something that you love doing and are passionate about and turning it into a full-time career is not an easy task. Even if you end up choosing one and choose to spend your entire life pursuing it, it does not mean you will never experience burnout. Once the excitement and newness of the job paves way for the monotony and pressure to get the job done and achieve your targets, burnout begins to appear.

Burnout in careers is a real issue, especially in this world where the competition is rough and our society keeps pushing people on the go with minimal rest. Due to the constant frenzy of completing tasks, many people are feeling the effects of long-term burnout.

Dr. Vivek Bindra, founder, and CEO of Bada Business Pvt Ltd is also a world-renowned business coach and guides more than 500 corporates in India to keep their employees motivated by achieving work-life balance.

Here are three powerful tips that might appear simple on the surface, but are super-effective if practiced daily:

1. Money is Not the Master Key for Every Door

People today often are a part of a rat race because they have lost their sense of individuality. Their goals are influenced by others and they want to achieve what their peers are trying to achieve, which is more often than not- MONEY! However, contrary to what our society wants to make us believe, money doesn’t resolve all the issues in our lives. No doubt that it makes life more comfortable, but there is more to life than what we buy and own.

In a bid to make a certain amount of money to give your family a comfortable life, you may be sacrificing your time with them. Now, there is nothing wrong with wanting to work hard, but being an entrepreneur one must know that something is going to slip through the cracks, and sacrifices have to be made. The good news is that there are ways to be able to do both.

2. Create Boundaries

The doors of opportunities are not easy to find in our fast-paced society. For entrepreneurs who are on a constant lookout for opportunities to scale their business or people who want to climb corporate ladders in less time, it may be hard to say “no.” Hence, boundaries are necessary to achieve balance. If there is stress in your life, then you have created stress and not the business. If you have stress in your relationship, it is because of a lack of boundaries.

Life is more enjoyable when you learn to say “no” to the things that don’t excite you or help you achieve your innermost goals. You can also work with a business motivational speaker to learn how to create boundaries and focus on the things that matter the most.

3. Give Equal Importance to your Relationships

Many people start their journeys to make money and create wealth so that their families can lead comfortable lives. In their pursuit, they sacrifice their precious time with their family. Hence, while it is good to work hard towards achieving your goals in life, one should not take their family and friends for granted. Relationships are not binding chains. They are like rocket fuel. And to lead a balanced lifestyle, leaning on one another can help us grow.

These three tips might look simple, but definitely will leave a positive impact on your mental and physical well-being. So follow these tips and Dr. Vivek Bindra, who is the best motivational speaker in India.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our course, visit: www.badabusiness.com

Categories
Business motivation Marketing

How to build a Successful Business with White Labeling?

White Label Solution
White Label Solution

Summary: White labeling has many benefits! Discover how it can help your business to grow without developing a new product.

Do you want to start your own business, but are confused about which product should you come up with? Do you have product ideas in mind, but due to lack of time unable to create it? The White Label is the solution!

White labeling has been around for a long time, but not many people know that it is not limited to just software. For many years brands like Walmart have been buying products from other companies and relabeling them under their brand.

In a start-up world where the competition is fierce and the market is dynamic being an entrepreneur is not an easy task. From taking care of multiple tasks at the same time to managing your products, marketing, brand reputation, and customer service, it is hard to do everything on your own. For an entrepreneur who is facing a business challenge, doing everything on their own could be the first reflex. You can learn white labeling from the best business coach Dr. Vivek Bindra in their online business coaching program.

White-label business solutions are a gateway into the business world. It helps you to scale your business and sell your products at no extra cost and without pre-planning, training, hiring, and implementation work.

What is White Labelling?

White-label products and services are kinds of re-brandable, and re-sellable items that are produced, branded, and sold by one company but are rebranded and resold by another company.

A White Label Solution involves a manufacturer who sells an unbranded piece of product or service to a reseller who then places their logo and sells it to their business clients. Hence, in a white-label market, the manufacturer and seller are two separate entities that work for mutual benefit.

It is not only limited to small business owners and large enterprises but many colleges and institutions are also making the most of this service with White label content creation.

How do White Label Solutions come into existence?

This concept was drawn from the fashion industry where retailers acquired mass-produced goods from the manufacturers and sewed their branding on the product. What did they get? A product that was similar to private label brands. However, at a competitive price point!

Advantages of White Labelling

Naturally, the foremost benefit of white labeling is its cost-saving aspect. However, there are plenty of other benefits that white labeling that every entrepreneur, solopreneur, or business owner must consider:

1. It saves time– Time is money! And since businesses do not have to build or develop solutions from the start by putting their own time and resources, White Labelling saves up a lot of time, financial and human resources.

2. No Infrastructure Needed– As the resellers can purchase the product from the manufacturer and start reselling it under their branding, they do not need an infrastructure to set up a manufacturing unit.

3. Happy Customers– With quick customizations and quicker time to market the products at the reseller`s end, you will have more happy & satisfied customers.

4. Allows you to focus on your business– More often than not, the companies hoping to build a solution find themselves in a precinct that does not fall under their expertise. Pre-packaged solutions with White Labelling that are prepared by experts can help businesses to reach their goals more efficiently.

White Label Solutions can help businesses that are trying to establish themselves in the market to utilize their unique branding to offer a range of products and services without having to incur money in resources, infrastructure, and technology.

By using white labeling entrepreneurs can give their customers a quick solution to their immediate problems. They can also focus on the core competencies of their business, and move towards building a brand and greater conversion rates.

Want to know how you can grow your business with White Label Marketing? Click here to watch this video:

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about it, visit: www.badabusiness.com

Categories
Business motivation

10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!

10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!
10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!

Life is full of ups and downs! Sometimes we face them in full swing other times we might feel demotivated due to constant issues and disappointments especially when you are an entrepreneur. In these times we all need a business motivational speaker who can illuminate our darkest hour with his years of wisdom and knowledge. Dr. Vivek Bindra is one such mentor who has inspired millions of entrepreneurs, students, and small business owners to follow their entrepreneurial dreams.

Dr. Vivek Bindra is a globally acclaimed motivational speaker, corporate trainer, and business coach who has registered 9 Guinness World Records under his name. He is the owner of the world’s largest entrepreneurial YouTube channel because of the number of subscribers.

If you are facing challenges in your startup business and feeling demotivated, here are 10 inspiring quotes that are ‘GOLD’ for your business:

1. You don’t need hands & legs to drive your organization, you need a head & heart to drive your organization.

2. A clear vision or great vision without great people is completely irrelevant.

3. Acquiring the right talent is the most important key to growth.

4. The smartest business decision you can make is to hire qualified people.

5. The way you treat your employees is the way they will treat your customers.

6. Great people are a company’s greatest asset.

7. Satisfied employees will get more customers, and more customers will be more profitable.

8. People are not interested in who you are, they are interested in how you make them feel.

9. Either you grow or you go, either you are distinct or you extinct.

10. Brilliance around you will build brilliance within you.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. Get practical solutions easily with our step-by-step learning strategies, action plans, and frameworks that are designed to empower you and your business with in-depth knowledge.

Categories
Motivational

Back to Basics: This Guy Quit His High Paying Job to Sell Earthen Pottery

Success Story Of Neeraj Sharma
Success Story Of Neeraj Sharma

Where non-stick utensils offer great comfort while cooking food, few people know about the harmful effects of using them at home. These utensils are not just harmful to our health, but also damaging to the environment.

But then what is the alternative? While the market is flooded with products claiming to be harmless to the environment, it is better to exercise caution.

Earthenware utensils that were once used by people before the modern utensils paved their way into the market and our household may seem like an alternative. However, there are lots of fake products in the market that are being made with a die-cast mold with a chemical coating on it.

Such earthenware might end up causing more harm than we know of. To provide a solution to this modern-era challenge, Neeraj Sharma- a resident of Dawla village in Jhajjar (Haryana) came up with his startup up- ‘Mitti, Aap Aur Main’. The business is now yielding a monthly turnover of INR 2 Lakh.

Neeraj completed his engineering from a college in Rohtak in 2016. After that, he got a job with an MNC in Gurgaon where he stayed until 2019. While living in Gurgaon, he experienced multiple health issues. After some time, he went back to his village and told his parents that he wanted to prepare for the civil examination instead.

Neeraj Quits his Corporate Job

Upon returning to his village, Neeraj decided going back wasn’t an option. He intended to find some business to engage in while staying in the village. At home, he started noticing various kinds of earthenware. While some utensils will break easily, others will sustain for a longer time.  They were sturdy and environment-friendly because of their natural composition.

Intrigued by such observations, he made a trip to a nearby factory where their earthenware products were manufactured. He thought the factory would have many artisans working on these products, however, he was stunned by what he saw. Upon entering the factory, Neeraj saw there were various kinds of machines that were churning out these products with zero human input. Given there is much demand for earthenware, the sight gave him a business idea.

Initially, he started by using molds and dyes, but soon he realized how toxic chemicals like caustic soda and soda silicate were while making the products. He conducted some basic research and realized that these were harmful chemicals.

Made his way Back to Basics

Once he realized how harmful those chemicals were, he decided to find a way back to the traditional way of pottery. His search took him to some of the traditional potters from his village who had lost their jobs due to the advent of machines, but they were looking for an opportunity to put their skills to use again.

A Not-so-smooth Start

Initially, only two potters saw merit in his idea. They used to make products with absolutely no chemicals in them. However, it was difficult for him to compete with products that were all beautiful and shiny. It took a while for Neeraj to make people understand the chemicals that are being used in the manufacturing process of those utensils.

His products started building curiosity and more and more people began coming to see their work more out of curiosity than anything else.

Raised Awareness Through Social Media

To spread the word Neeraj used the platforms like Facebook and YouTube to raise awareness about his products and their qualities. Attending local fates, festivals and organic fairs also helped in raising brand awareness. At these events, Neeraj met doctors and nutritionists who were very impressed with the products and started speaking about them. Slowly, people from the city started visiting the unit to buy directly from Neeraj. He says that a lot of the traffic that his business gets is courtesy of the videos he puts up on his channel on YouTube which currently has 1,34,000 subscribers.

Neeraj takes immense pride in his decision of coming back to his village and working with these local artisans. The soil that is used to manufacture these utensils is sourced from Rajasthan and Haryana. The soil in the field is not used to make these utensils as they are contaminated by the use of fertilizers and chemicals by the farmers. One can buy planters, kitchen utensils, and even cookware at prices starting from Rs 250.

With his determination and passion, today Neeraj is earning lakhs per month. We salute his spirit and his fresh perspective toward the environment and society that led him to produce a product that is made from natural resources.

Do you have a startup idea too? Find out exactly what you need to turn that idea into a reality with Bada Business. To know more, visit www.badabusiness.com.

Categories
Process & Business Expansion Strategy

6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com

Categories
Business motivation Motivational

5 Powerful Business Lessons Every Entrepreneur Should Learn!

5 Powerful Business Lessons Every Entrepreneur Should Learn
5 Powerful Business Lessons Every Entrepreneur Should Learn

Summary: Every startup has a unique journey and its share of dos and don’ts. So why not learn from them instead of making the same mistakes again?

Ravi started his first business at the age of 19. Though he had a knack for how to start a business, he lacked how to manage it. So, his business grew quickly with just five employees in three states. His revenue was good, and the business was running smoothly, but because he lacked how to manage a business, things got out of control in no time.

Five years into the business, Ravi was in INR 10,000,00 debt. His dream of entrepreneurship had turned into a nightmare.

So what is the moral of this story? You might know a lot of things, but still, there are a few things that young entrepreneurs need to know.

Entrepreneurship can be wonderful and a fulfilling journey if you build your business the right way. Here are five wonderful lessons that you might want to learn today:

1. Know Your Customers Well

Seth Godin said, “If you try to reach the whole world, you will end up reaching no one.” If you are a “jack of all trades,” you will have a tough time growing your business. Your efforts to grow your business and focus to work in that direction will be scattered.

Hence, it is very critical to know your customer in and out. The more specific you can get to who your ideal customer is the better. It will help you to figure out the best way to find more potential customers. You can also take guidance from the best business coach who can help you to understand the buyer’s persona.

2. Don’t Over Promise & Under Deliver

In the business world, if you promise your customers a miracle, you should deliver one. If you want to grow your business and sustain it in the long term, you have to be the kind of business that always keeps its promise. For startups, there are going to be limited initially on what you can do, but that’s ok. Focus on your strengths.

3. Stay Organized

Whether it is home or work, unorganized surroundings and way of work could be frustrating for everyone: your staff, your customers, and your mental health! Staying organized is important to keep your business running smoothly. A disorganized way of working will repel new customers from doing business with you in the future. To keep your business organized, start simplifying things. This will eliminate the clutter and keep your business operations organized. Find a business coach who can help you navigate the challenges that a startup has to face, initially.

4. Focus on things that will Help You Grow Your Business

One of the most important lessons, which is applicable not just at work, but also in every sphere of life is to manage your time. As an entrepreneur, it is very important to learn where to focus your time. Don`t get distracted by too much information that might appear shiny and bright. Instead, focus on what is essential for the growth of your business and apply it wherever it is necessary.

5. Get Over Failure & Setbacks Quickly

Whether it is Einstein, Thomas Edison or Steve Jobs, or any other successful entrepreneur, one common thing that they share is FAILURE. Entrepreneurs often hold back because of ‘Fear of Failure’.  However, the truth is that failures are momentary set-back and not business-ending events, which send you in the right direction. When you experience failure, you must know that it is not the end of the world. Brush off the dust and move on, determined to come back even stronger. You can also work along with a business coach who can help you spot your shortcomings and direct you to bounce back.

You can have a good idea, but to be the most successful entrepreneur you must know how to turn a good idea into a viable product or service for your business. You can give it all, but it is important to know that it takes time and feedback from your customers to get your best.

So don’t be that “I know it all” entrepreneur. Be open to new learning and stay curious to look at things from a different perspective. Learn these lessons and your business will thrive.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Business motivation

5 Smart Tips To Increase Your Business Sales

5 Smart Tips To Increase Your Business Sales
5 Smart Tips To Increase Your Business Sales

Summary: Selling is a complex process and it is difficult to predict your customer behavior. Then how can you increase your business sales? Find out in this article.

Marketing is an integral part of every business because it’s not the best product that does well; it’s the best-seen product. This is why creating an excellent product or service is not enough. If you don’t have consumers coming for your business, you can’t increase sales.

The key to increasing sales is when you implement strategies that provide the visibility you are looking for. To master the ability to build effective strategies attend Leadership Funnel Program 2.0 by Dr. Vivek Bindra.

From small businesses to large businesses worldwide, everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. At some point, it’s the systems that allow you to scale your business in a way that doesn’t directly involve all of your time.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find a simple formula that will help you to increase your business sales?

Whether you are selling your products online or running a brick-and-mortar business, these sales strategies will help you increase sales:

1. Create Sales Funnel to Focus on Consumers

Shape your marketing strategies and communication around your customers. Create a sales funnel that will lead your customer from a place of simply being aware of you to a place where they are ready to make a transaction with you. It is an integral part of your cycle that will take your consumer through the sales cycle.

What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

By shifting the focus of the discussion to your customer`s pain points, you will come out with a more customer-oriented sales strategy.

Conduct research on the current challenges that your customers are facing then communicate in a creative way how your business can help them to overcome those challenges. Want to learn more? Be a part of India`s most powerful  ‘Leadership Funnel Program 2.0.’

2. Focus on Better Discovery Conversations

Most entrepreneurs often think that the goal of every discovery call is to close sales. But, it should not be like that. A discovery call should be looked at as an opportunity to analyze whether a potential client is a right fit for your company.

Be present with your clients and prospects with an attitude that you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Show Up Where Your Customers Are

The internet gives a golden opportunity to businesses to be present in different ways and at various mediums where their potential customers are. You can use podcasts, videos, blogs, and many other formats to reach your potential customers. In other words, always ensure that your business is present everywhere where your customers are active.

4. Give Your Customers an Exclusive Experience

Treating your customers like a king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results. Want to know how to attract more customers? Attend ‘LFP 2.0’—India`s most powerful business training by Dr. Vivek Bindra.

5. Bringing Something New by Asking Your Customers

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A-           Analyze the problems & needs of the customers

B-           Brainstorm what exactly your customer is looking for in your products.

C-           Co-create. Involve your customers when altering a range of products or services.

D-           Deliver what promised

E-           Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customers decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales numbers increasing. If you want to make guaranteed progress in your sales numbers, attend our live event ‘Leadership Funnel Program 2.0’ by Dr. Vivek Bindra which will help you gain in-depth knowledge regarding the business world.

To know more about our event and its exclusive benefits, visit: https://www.badabusiness.com/lfp?ref_code=SM&pp_code=BHBB000078

Categories
Business motivation

3 Key Tips To Create Ideal Buyer Personas For Your Brand

3 Key Tips To Create Ideal Buyer Personas For Your Brand
3 Key Tips To Create Ideal Buyer Personas For Your Brand

Summary: Want to connect with customers who are genuinely looking for your products?

Is it Ramesh who is the marketing manager in an MNC, Ravi from the sales department in a small store, Neeraj, who is a student, or Laxmi, who has just started her dream venture and looking for products and services to expand her business?

Do you know who your customers are? And if so, how well do you know them?

For any business, it is essential to know its target audience. If you don’t know who your customer is, you can’t expect your business to grow and sustain in the market. This is why making buyer personas are important.

A buyer persona is a semi-fictional representation of your ideal customer based on data and research. It not just gives you time to focus on qualified prospects but also guides product development according to your customers’ requirements.

A buyer’s persona just like a business coach helps you to understand your customers better.

This will help you to attract high-value visitors, leads, and customers to your businesses that are going to stay with you for a longer time.

“Okay, so personas are really important for my business. But……from where should I begin and how do I make one?”

Well, this is a million-dollar question. The good news is that it is not difficult to create one. It depends on your market research and customer data.

Here are some tips you must keep in your mind while creating an effective customer persona to grow your business:

1. Narrow Your List

The first thing when you are creating a buyer’s persona is to understand that only a small  niche of people represents a portion of your audience instead of everyone. Understanding this will give you a clear view and a good start. Once you acknowledge that there are distinct customers with unique requirements and goals, it will be easier for you to develop personas to match your visitors. Narrowing your list will help you understand who visits your website and why.

E.g. if you own an online pet store, you should only consider that segment of your audience who either are pet owners or live animals. They can be further divided into two groups- cat lovers and dog lovers.

If you are working with a business coach, you can take his guidance and support to create an actionable buyer’s persona.

2. Practice Social Observation

Social listening or observing is the process of observing what people are saying about your brand. This can give great insights inside a consumer’s mind to business owners and marketing teams. Read their responses on various platforms like Twitter, Facebook, and Instagram.

Track hashtags, mentions, and industry-related tags across all social media platforms. Use this information to get a glimpse into the mind of your customers. For instance, you get lots of appreciation on social media for fast delivery and great pricing. But they also mention that you do not have a great product that they would like to buy.

So if the request is within your territory, you can consider finding a way to resolve this challenge. Also, there is one thing you must remember—when building personas through social listening, you will have to learn to cut through some noise.

3. Review Feedback & Customer Support Tickets

Did you know that feedback, reviews, and even customer support tickets have the power to create customer identities? These days almost every business creates a feedback form that they present to new and old customers or website visitors. These forms cover various topics related to products or something broad, like the design and appearance of your website.

These forms can be a great way to learn about how customers feel about your brand. If someone takes the time to submit a feedback form, they are interested in seeing your business grow and succeed.

These tips can help you to understand your customer and build a persona based on their demographics. It will help you learn more about your target audience and improve your marketing efforts. You can hire a best business coach to help you navigate the challenges that many entrepreneurs face in the initial stage of their startups.

However, it’s worth noting that creating a buyer’s effective persona will take time and not happen. So, spend a considerable amount of time on social media, reviewing comments and forms on your site, and gathering information through emails and newsletters.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.  To know more about these courses, visit: www.badabusiness.com