Categories
Marketing Technology

How To Build An Email List Of Your First 100 Potential Customers?

Ask any professional marketer with years of experience, “which is one of the best tactics for promoting services and products online?” You will undoubtedly get one answer- Email Marketing. But there is one crucial aspect of this marketing strategy, without which it cannot taste success, and that is- Email list of potential customers.

Creating a list of email ids of potential customers makes sense because it allows you to send emails and communicate directly with people who are looking for your services or products. These have requested information from you which increases the chances of conversion rate too.

According to a survey, people who buy products marketed through email spend 138% more than people who do not receive promotional emails. So whether you are trying to sell services, information, or any product, email sign-ups can bring amazing results.

We are sure that by now, you must have understood that building an email subscriber list is worth the time and effort. But, from where you should begin?

If you are a fresher in the world of online marketing, the entire process of getting email subscribers might appear daunting. However, fear not! With constant learning, you can become a master of email marketing.

And our article is going to help make email marketing services all seem simple and less daunting. Here are 5 brilliant ways to get email subscribers of your potential customers.

So, let`s begin!

  1. Find your potential customers

Not everyone could be your customer unless you are selling ice cream. Hence, before you begin to make a strategy, you must first pay attention to your potential customers.

Having anyone and everyone on your list is not going to give you any favorable results.

Email marketing is an absolute lead magnet of a marketing tool. In fact, according to stats, your email subscribers can provide considerable high conversion rates of 4.16%.

The best way to find out about your target customers is to research well on demographic factors. The demography of a customer involves their age, gender, their place of living, education, interests, influences, and burning problems.

You too can achieve high conversion rates, if your list-building efforts involve gathering email sign-ups from your target customers.

  1. Present a Pop-up at the end of your content

This is the most successful way of getting leads from your visitors. If you are not getting enough leads, it could be because you are not asking for emails at the end of your content.

Most website visitors subscribe only after they read your content. By triggering a pop-up as soon as they reach the last line of your content, you will be asking them to make the decision right away. Also, since this pop-up appears only after the user has finished reading content, it works like a CTA. Thus, it does not look like a barrier.

  1. Retain Users by triggering a pop-up

When a user signals an intention to exit, triggering a pop-up can increase your subscribers in five minutes or less.  Exit-intent is a new technology that is used to determine when a user is about to leave the website. Many list-building services have integrated this into their businesses because it works like a charm when it comes to email marketing.

So whenever someone is about to leave or close the browser tab, the action triggers a pop-up. This makes the user stop to see what just happened.

  1. Display a Sticky Top Bar

Display a simple and noticeable bar that stays at the top of the screen. So when a user scrolls the page down, the bar remains at the top within a user`s sight all the time. This will get more attention and you will get more conversion. It is a high converting place for your subscriber form and can be used to increase your email conversion rate faster.

  1. Offer Upgraded Content

This is one of the best email marketing tips. Suppose you write a post “Top 3 Ways to Get Organic Traffic”. Also, you have an informative PDF “20 different Sources of Getting More Traffic”. Offer your readers a chance to download the PDF by opting in to give you their email addresses.

Try providing upgrades to your content as subscribing rewards and see your conversion rate improving.

If you want to gain in-depth knowledge about Email Marketing, you can take our Problem Solving Courses. These courses are created for those who want to explore the technical aspects of new and more effective marketing techniques.

Many other online business courses are created especially for entrepreneurs, solopreneurs, and wantrepreneurs who want to begin their startups.

Categories
Business motivation Startup

Covid-Proof & Recession Proof Business Ideas To Start In 2021!

The year 2020 came with its own share of problems. And while we thought 2021 will bring some relief, it is needless to say that this year was nothing less than a nightmare. However, if there is one thing that we all must learn from living through pandemics and lockdowns, it is to understand that a lot can change in a year.

While many people lost their jobs, many others became entrepreneurs. In 2020 along, more than 15 startups joined the elite Unicorn Club.

The pandemic has turned the tables around. Many businesses also went downhill as the year progressed due to the lockdown restrictions and economic crisis. It forced the business world to come up with new solutions and startup plans for new business opportunities.

So even though we were stuck inside our homes, many businesses found a way to stay afloat with the ‘Hassle-Premium’ approach. The bigger hassle a product or a service resolve, the bigger premium a business receives.

With the recent events of 2021, many are not putting too much hope into the year ahead. However, contrary to the popular belief, if you have the passion and unique MSME startup business ideas, this could be a perfect year for starting your company.

If you do not have any ideas, worry not! You can discover 25 Business Ideas that you can start this year with low investment. You can also watch video on this:

We have hand-picked three brilliant covid-proof and recession-proof startup plans for a new business that you can start with low investment in 2021:

  1. Online Prasadam

Every adversity comes with an opportunity; all you need is an eye to spot it at the right time. India is a land of religious culture and tradition. With the lockdown imposed all across the country and the fear of the virus, many religious places in India are closed. People are unable to go to temples, let alone their pilgrim journey to Kedarnath or Badrinath.

However, this also offers a great opportunity to start a business of sending online prasadam. To start this business, you will need minimum manpower. You can set up a call center to offer customers the service of providing online prasadam.

As the customers cannot visit the holy places, they will be more than happy to make their offerings to God. You can charge these customers with a minimum amount and you can deliver them online prasadam after offering it to their respective deities. This will not only make them happy but also give them the inner strength to fight the uncertainties of the current situation.

  1. Office Furniture on Rent

The current COVID-19 pandemic has forced organizations to embrace the concept of work-from-home. Apart from the essential and front-line workers, everyone is working remotely. However, not everyone has a working setup at their homes.

Most people spend half of their time on their beds with their laptops, while others have become a couch-potato. This new normal work routine has given rise to neck and back pain.

One can start a new business by providing office furniture for rent. Where the furniture in many companies is getting mounted with dust and dirt, many employees are looking for an affordable office-home set up. So why not use this opportunity to start up a new business plan?

You can take furniture from the companies on rent and can provide it on rent to those who are looking for a temporary makeshift office set-up right at their homes. Find creative solutions to modern problems, and nobody can stop you from becoming a successful entrepreneur.

  1. Provide Online Tools for Schools

In this new era of learning, technology plays a key role in the process of teaching. If you have a technological background, this can be a brilliant MSME startup ideas. Due to the pandemic, all the colleges and schools are closed. Many small schools cannot afford the expensive setup and technology for online classes. You can develop an online educational tool that connects teachers and students, among many other things.

Not only schools, but you can also provide online learning tools to colleges and institutions as well. You can integrate many other features that will let the administration measure student performance, communication with parents, educational materials, and assessment tests.

Every crisis is an opportunity in disguise. Every breakdown comes with a breakthrough. Every hopeless end can give you endless hope. All you need is true determination, passion, and zeal to follow your dreams.

Every trend comes with numerous startup plans for new business ideas. If you already have an idea but are not sure where to start, then you can take online business training courses. You will a takeaway lot of key learning without which a business can never grow.

If you are an entrepreneur, but your business growth is stuck, you can take ‘Problem Solving Courses that cover multiple topics in detail and help you with your business challenges.

Categories
Webinar

How To Motivate And Engage Employees During COVID-19?

According to a report published in Harvard Business School, when around 600 CEOs were asked what major concerns they have amidst this global pandemic, they replied unanimously- how to keep their employees motivated when their world is crumbling around them.

It is no secret that employees are having a hard time during the COVID-19 pandemic. According to a report published in the Hindu Businessline, “7 in 10 Indian working professionals (70 percent) reported having felt waves of stress during the working week regularly”.

The chaos that the pandemic has created is one part. The real struggle is to juggle multiple responsibilities. Juggling work, monitoring children, and worrying about friends and family`s health has isolated people from a stress-free environment.

Perhaps, this is the time when employees need support from leadership more than ever. Support that is beyond a motivational speech or a company-wide email because when life and business as we know it has turned upside down, some effective and powerful measures are required.

While everything is in bits and pieces, organizations and their leaders must step forward. They have a unique opportunity to deviate from just usual business and step in and look after their team by putting the available resources to good use.

Leaders and seniors must create an environment, in which employees feel seen, heard, supported, and motivated as partners in the company. Happy employees are more productive and positively impact profits.

Be it pandemic or not, employees are the soul of the company and there are multiple ways to support and keep the employees motivated. The best ones are given below:

  1. Recognition & Motivation

Appreciation can make a day, can even change a life. It might sound simple, yet it has the incredible power to motivate employees at work. According to research the primary reason behind employee dissatisfaction is the lack of appreciation or recognition.

When individuals are recognized for their hard work and contribution, it creates a sense of acknowledgment. If your people are doing a commendable job, it is important to recognize it and appreciate them.

Though this practice is essential for all levels of leadership to implement daily, it is crucial for leaders who take responsibility for all employees. Do not just celebrate KPIs, but also mini-milestones to give them a boost of positivity.

  1. Be Approachable & Available

Nobody understands, but being available and accessible to your employees can be a major factor to keep your employees motivated. Your employees must have the confidence to approach you when required. Many large organizations give birth to mistrust and resentment from the mere fact that the seniors are neither visible nor approachable. Opening lines of communication and accessibility can prove vital to the success of the company.

  1. Provide Constructive Feedback

“Good job, well done” is always appreciated. But providing constructive feedback is more important. Telling your team members how their efforts positively impact the department or the company goals can impart a great sense of achievement in them. Highlighting a specific piece of work done wonderfully, regularly, lets your team know that you are paying attention, especially in the work-from-home scenario.

Constructive feedback is as important as praise. The goal should be to keep your employees grow and evolve, and hence timely feedback is crucial.

  1. Create Space for Professional & Personal Development

Personal development of employees is necessary. People join an organization not only for the current role but also for future career opportunities. Around 33% of job seekers say that professional and personal development is the most important factor in accepting a new job. If an organization does not provide its employees better professional opportunities, the top talent walks out the door.

Now when most of the people are working remotely and L&D budgets slashed, managers must encourage employees to create a culture of continuous learning. Always ensure that employees have time and space for personal development.

  1. Set Clear Goals

Are your organizational goals changed in response to COVID-19? Were employee’s daily tasks and goals redefined in response to the pandemic?

We are living in uncertain times. This has caused anxiety and stress in everyone. As a great leader or a manager, it is your responsibility to reduce role ambiguity and stress. Hence, it is important to define clear goals and boundaries when your people are working remotely.

Successful companies are those who not focus on their business, but also their people who are working tirelessly to ensure continuous services. As a leader, one must create an environment where people often feel connected and are highly engaged.

The above-mentioned strategies will not only help you to keep your employees motivated but also result in their productivity and efficiency. You can learn more by taking our ‘Problem Solving Courses’ that are specially created to tackle the unexpected challenges of the business world.

To join our free Webinar on “Motivate And Engage Employees During COVID-19”,

Click herewww.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 30th May 2021 | 7 PM-8PM

Categories
Marketing Technology

How To Craft Perfect Emails For Brilliant Email Marketing Campaigns!

Email Marketing is dead! Well, yes, that is what you will hear many online marketers say. But, nothing could be further from the truth. Find out why this age-old marketing technique is still your best bet when it comes to creating brand awareness and increase customer engagement?

Email writing is both a science and an art. It is a potential medium to generate unbelievable levels of engagement and interaction within a customer base. Every time you hit the ‘send’ button, you send precious capital- time.

Time is a valuable resource, and you can waste people`s time if your communication is personal, professional, or promotional at not worthwhile. Send a few unhelpful and dull emails, and you could lose the person forever. If you are a marketer, who is struggling to establish the brand in the market, you must have to experience that.

So what does it take to write an impactful email that will attract more customers and boost your sales? How do popular brands still leveraging traditional email marketing? How do successful brands craft better emails to improve their customer engagement?

Here are five simple yet effective ways that will help you to craft killer email copy to boost customer engagement and take digital marketing to a whole new level:

  1. Avoid Overselling

Direct, on-point, and respectful- these three ingredients can guarantee the recipe for a successful email marketing campaign. Emails today from various companies and businesses promoting services and products are overloaded with unnecessary details. They have a strong sales pitch and even stronger call-to-action. This could be a putt-off factor for many consumers who are already bombarded with sales offers.

Keep your emails direct, on-point with a hint of professional as well as a personal touch, and your goals will be closer than you could anticipate.

  1. Build Connection with Personal Touch

When we reach out to contacts for business purposes, introductory pleasantries come across as insincere. This is why try to stay in touch with your clients by messaging them occasionally. For instance, if you are looking to collaborate with somebody, send a note two to three weeks before your pitch, complimenting that particular client on his recent accomplishment on LinkedIn. It will send out a personal message with a professional note, and things might turn out in your favor.

  1. Be Concise, Crisp & Short

This might sound simple, but keeping your emails short, crisp and to the point can do you and your audience a huge favor. To make your email most effective and impactful, limit them to three to five sentences. You can also format them in bullet points for more information.

People`s time is valuable and everyone is following a hectic schedule. This will give a clear idea to the recipients of your email. And you are more likely to get a response if you respect everyone`s time. Email marketing is all about making your emails easy and fast to read. Do not forget to add a friendly salutation too!

  1. Focus on the Email Preview Text

The subject line and content are imperative! However, there is one more factor that can make your email from good to great Email Preview Text.

Email preview list is a 40-100 characters string of text that appears in nearly every email client. Utilize this text as it can support your subject line and can increase email open rates.

  1. Make your First Sentence the most Powerful

Readers decide within the first ten seconds if they are going to open your email or not. So make your first sentence your best sentence. Be specific, stay considerate, and offer something that your readers truly care about. Make full use of emoticons to make your emails fun and effective.

Email Marketing is still a wonderful strategy to increase customer engagement. If implemented perfectly, it can yield unexpected results. However, one has to implement all the points that are mentioned above in our article.

Not only the above-mentioned points, but there are also plenty of other effective ways to empower your email marketing strategies. To learn more, you can take our Problem Solving Courses that are tailor-made for those who want to build their name in the business world. You can also take online business courses that are some of the best entrepreneurship courses in India.

Categories
News

Bada Business Organizes A Vaccination Drive For Its Employees & Their Relatives!

Bada Business has organized a two-day vaccination drive for its employees from 20 May to 21 May 2021. To ensure the safety and protection of all its employees Bada Business has collaborated with Fortis Hospitals and organized the vaccination drive in their office premises.

The organization also extended the benefits of vaccination to the families, relatives, and friends of those who are a part of Bada Business Pvt. Ltd. A team of professional doctors was also present at the venue to aid and ensure the well-being of the employees post-vaccination. The vaccination drive continued for eight hours each day, during which more than 350 employees and their relatives received their first shot of COVAXIN that will help them to combat the deadly virus.

According to the latest health ministry data, India on 24 May 2021 posted 196,427 new coronaviruses cases over the last 24 hours. The country`s overall case numbers now stand at 26.95 million, while the total fatalities are at 307,231.

When one thought that the challenges and hauntings of 2020 were behind us, and the COVID-cases had dropped to all-time lows, the virus returned to wreak havoc and destruction again. India is presently battling an aggressive second wave of the COVID-19 and witnessing an unusual resurgence in infection cases all across the country.

Where millions of people lost their loved ones, many others had to struggle till their last breaths for ambulance, medicines, oxygen supply, and even hospital beds. As the healthcare system of the country crumbled under the unexpected number of patients and lack of facilities, many citizens and businessmen stepped up and came forward to help the COVID-19 patients.

Bada Business has set up a Free COVID Care facility in collaboration with ISKCON to aid the covid patients. The facility is equipped with 200-oxygen beds, along with a team of 10 doctors, 30 nurses, 30 paramedics, along 40 volunteers from the organization itself. You can also watch our video here:

The idea of coming up with a make-shift hospital struck Dr. Vivek Bindra, Founder, and CEO of Bada Business Pvt ltd, when one of his team members Nishant, who was working closely with him lost his father. Nishant`s father was a doctor and was working round-the-clock in the hospital to treat the covid patients. However, he got infected himself and due to the lack of oxygen supply and other medical treatment, he passed away.

Currently, the free Covid Care Facility which is established in Deen Dayal Upadhyay College, Dwarka is taking care of 200 Covid patients who are also provided with nutritious meals, and other facilities came into existence in just 4 days. However, the plan to expand it to 2000 beds is also in the pipeline.

Bada Business also organized a fundraising event earlier this month to run the free covid care center for the next six months. Many celebrities like Vivek Oberoi, Shaan, Sonu Nigam, Daler Mehendi, Sanjeev Kapoor, Hema Malini, Sunil Grover, Raju Shrivastav, Ritesh Agarwal, and many others became a part of that event and helped to raise money for such a noble cause.

Life hits us like a hurricane and unfortunately, it does not come with a pre-warning. These challenging times are causing stress for everyone and are far from over. However, what is worth appreciating is to see so many people coming together with sincerity, and a sense of purpose to help those who are in dire need by doing all that they can. And this pandemic is just a bend along the road that will straighten out itself only with compassion, determination, love, kindness, and collective efforts to serve humanity.

Categories
Business motivation Strategy

7 Important Tips For People Investing In Stock Market For The First Time!

The stock market is a fascinating world, and venturing inside it is like a gamble for everyone. Where the fluctuating highs and lows of the market can seem like a playground for professional traders, it could be frustrating for someone who has just entered the world of the share market.

The uncertainty and unpredictability of the market can be frustrating for a first-time investor. However, having adequate knowledge and the required analysis of the stock market can help you receive long-term returns. You can also hire the best business coach in India to get information about stocks, equity, and the share market.

In the beginning, the fear of putting your money in the market might make you change your mind, but keeping yourself patient and calm can help you focus on long-term returns on your investment.

To know everything about Share Market from the scratch, watch

So what are those 7 things that every new investor should keep in mind before putting their money in the market? Let`s find out:

  1. Invest with a Game Plan

“Why am I investing, and what is my goal?”- this is something every individual should ask himself or herself before making their first investment. Having a game plan is necessary and an essential step in the process. Having a clear objective in your mind helps you to achieve goals.

For instance, if you are planning to own a house in the future and your goal is to save money for that in 10 years, you should figure out how much you will need to invest monthly to reach your goal.

  1. Diverse Portfolio

Investing is not just about putting your money in the stock market. Trying to get heavy returns by putting all your money into a few hot stocks will fail in the long run. Despite all the hype that is being created around stock picking, the path to long-term wealth creation is asset allocation by building a diverse portfolio. A portfolio with diverse allocation includes stocks, bonds, and a range of other asset classes.

  1. Stick to Single Strategy

If you would Google for investment strategies, you will be presented with tens of thousands of results. However, it can be overwhelming and create confusion for someone who is exploring the world of the stock market for the first time. Hence, the best way is to focus on a single strategy and become proficient at it. Eventually, you will start to make money over time.

  1. Develop Long-term Thinking

The world of the share market often sells fear or greed. But, it is essential to keep in mind that when it comes to the stock market or trading, the short-term approach does not give fruitful results. Hence, always think “long-term” when it comes to the trading world. Why? It is like a roller-coaster ride of a lifetime that has the potential for outstanding long-term personal benefit.

Do not get sold for the idea of “get rich quick” or the day-to-day emotions. Set a clear goal, and let the stock market do what it is meant to do.

  1. Buy only when you understand it!

In 2017, Bitcoin was the hottest thing to put money on- and more often than not, there will be a particular investment that gets a lot of attention. However, you must invest money in it only if you understand the nitty-gritty of it.

New investors often have this idea of “get rich quick” and end up losing more money. Staying away from that mindset will help you save your money. Buy a stock only if you know the product or service. Otherwise, you can also put your money in a low expense stock, or a mutual fund can be a good start.

  1. Invest in Balanced Funds Systematically

Ask anyone who has been trading in the stock market and they will tell you how a balanced approach over time will always provide growth. This has made so many people`s retirement extremely comfortable.

However, you will not find many takers of this golden approach. The major reason behind it is the overheard stock tip. It may yield fascinating results on rare occasions, but more often than not the money is lost quickly. To avoid risk, it is highly recommended to put your money in balance funds systematically over time.

  1. Practice Patience

The world of shares and the stock market can be overwhelming. If this is the first time you are trying to explore the dynamics of it, you will have to understand that it`s a long-term game. You will have the time to ride the fluctuating waves and the flexibility to diversify your risk. Do not make any rash decisions and take time to discuss the pros and cons with your advisor. They might charge you a little, but they will educate you on what exactly is going on in the market.

So take your time and learn from them as it will help you make an informed decision.

Stocks move up and down, way too quickly. You might feel your heart skipping a beat with every high and low of the stock you have put your money on. However, do not panic and sell everything, if you see a 2% drop in your portfolio. Constant buying and selling will lower your returns in the long run.

Always choose stocks that you truly believe in by analyzing their past performance. Buy and hold them. It will yield long-term returns.

Are you new to the world of the share and stock market? Then you can take our business training programs where you will gain in-depth knowledge about share and the stock market in a very engaging and easy-to-understand format.

Categories
Business motivation

Why A Business Coach Is Vital For Small Business Owners

A business coach or a motivational coach in India can be an ideal growth partner, especially for small business owners. They can help the business gain both- scalability, and stability.

But in the current scenario, is it worth investing in a business coach? Let`s find out in the article below!

As our country is still struggling with the second wave of COVID-19 many people while reading this article might say that – a business coach has no place in our current to-do list. However, if you ask some of the top industrialists and successful businessmen in India, they will state otherwise.

Surprising? Well, lets us explain why the ongoing pandemic situation is a perfect time to hire a mentor for your company.

Just like M.S.Dhoni (the former Indian Cricket team Captain) used to pull the team out whenever the team was having troubles during the match, taking the help of the best business coach in India can give you something imperative for success- a perspective and professional guidance.

A mentor can be an ideal growth partner for small business owners. If your mind is still in splits, here are few reasons why taking the services of the best business coach is vital for entrepreneurs and other small business owners:

  1. PURPOSE & GOALS

These two aspects build the foundation of any business. In the initial stage, entrepreneurs may spend their time doing things that are essential for the existence of their business. A business mentor, however, helps these aspiring business owners with the purpose and the goals at the forefront.

They also keep reminding them about the reason behind them doing certain things.

  1. FROM EXPERT TO ENTREPRENEUR

Just like theoretical information and practical experience have a stark difference, being an entrepreneur is not the same as being a subject matter expert.

Having in-depth knowledge about a business and the market is not just sufficient to run a successful company. A professional mentor can provide great insights and help entrepreneurs to develop smart habits and great practices to help or she establish a business that can succeed.

  1. SOLUTIONS FOR BUSINESS GROWTH

With everything turning digital, growing a potential customer base and brand awareness is like Rubik’s cube. Simple to do, but hard to decipher the path!

If you hire the best business coach in India, he will come with his expertise. And, with great experience comes great knowledge. He can provide creative solutions, completely customized and innovative strategies to overcome the challenges that you might face on your entrepreneurial journey.

Most small business owners find the implementation of strategies, business plans, and operational issues extremely challenging. However, a business mentor can give the owner much-needed perspective, direction, and guidance for the same.

  1. FRESH NEW PERSPECTIVES & INNOVATIVE IDEAS

“Two heads are always better than one”- an adage that still holds in these times, and a wise principle that every small business owner should religiously follow.

Whether it is a new marketing strategy or a sales plan, business operations or leadership skills, whatever the owner is contemplating, it is always better to take professional help. Professional guidance by the best business coach can turn any idea into an excellent business opportunity.

A mentor will not only provide solutions to the business owner but also asks tough questions that nobody in the ecosystem would ask.

  1. PROMOTES ACCOUNTABILITY

One of the best pieces of advice that a professional mentor will give any entrepreneur is not to lose sight of the significance of accountability. This is a vital aspect to make a business succeed.

Accountability isn`t just about constricting scope, rather it is about delivering what was promised, and building a stronger foundation for the business to grow.

A coach can challenge the perspective and mindset of small business owners. He can provide solutions, and help an entrepreneur walk through the path of success.

If your business is going on downhill, it is a perfect time to take the services of the best business coach in India Dr. Vivek Bindra, who is an internationally acclaimed motivational and business coach.

He is a trusted advisor to around 1,500 corporates and keeps on inspiring millions of people across the country. He has been instrumental in providing CEO coaching to over Top 100 CEOs in the country.

Categories
Webinar

How To Create Wealth Using Asset Allocation?

Simran has just landed her first job. She is excited about her new job, but also keen to save and invest in her future. However, just like many others, she is confused about where she should start.

Some of her friends are trading in the stock market while others are thinking about invest in PPF. But, Simran is way too worried and is pondering over her investment options as she does not want to take too much risk with her hard-earned money.

Though bank deposits are a safer option, the fixed return is not appealing to her. When it comes to investing in a mutual fund, she is not sure which mutual fund she should buy and invest in, as there are plenty of choices.

So how should she make her investment choices, so that over a while she can save and build wealth too?

Does Simran`s story sound familiar to your own? Don`t worry! You are not alone!

Only 4% of Indians prefer to invest in stocks, and exchanges along with many scams are to be blamed for keeping them away from equity markets.

“We have a market that is not safe for investors to a large extent”, says Ashish Kumar Chauhan, CEO & Managing Director of Bombay Stock Exchange.

And with thousands of bonds, stocks, and mutual funds to choose from, making the right decision to invest can confuse even the most seasoned investor. However, if you do not take the leverage of it, you will undermine your own ability to build wealth and secure financial life for retirement.

So what is the first step towards building wealth? Instead of selecting stocks, begin by deciding what percentage of stocks, bonds, and mutual funds you want to hold. This process is known as asset allocation.

What Is Asset Allocation?

Asset Allocation is a brilliant investment technique. It involves creating a portfolio that aims to balance risk by dividing assets into major categories like bonds, cash, real estate, stocks, and derivatives.

Each asset class has distinct levels of return and risk. Hence, each will behave differently over time. Where one asset category can increase in value, the other might not give that much return. Though some see this technique to get mediocre returns, it is the best protection plan for people like Simran, who don’t want to take much risk.

However, there is no single or set formula for asset allocation that guarantees good returns. And if there were, it would be difficult for us to explain it here.

We have outlined 3 essential points that you must consider when thinking about asset allocation:

  1. Risk against Return

Asset allocation is all about the risk-return tradeoff. It forms the basis of the entire technique. Everyone wants the highest possible return, but it is more than just choosing high-potential assets.  Moreover, it isn`t always the best answer!

The financial crisis of 1929, 1981, 1987, and 2007 to 2009 are the best examples of how investing only in stocks with the highest potential returns is not the most prudent plan of action. Every year your returns are going to be beaten by another investor, pension plan, and mutual fund, etc.

The ability to weigh the relationship between risk and return is what makes an investor successful.

  1. Timing is Crucial

For every 10 years, you delay saving for your long-term future goals, you have to save three times as much every month to catch up. Starting early like Simran allows you to take advantage of compounding and the time value of money. It also gives you a buffer for making high-risk investments, namely stocks.

  1. Know your Goals!

Whether it is Simran or any one of us who is working, we all have goals! Goals that we want to pursue and fulfill. Be it owing to an apartment, a car, international vacation, or building a startup, you must think about an asset allocation plan with the right mix.

For long-term goals, you do not have to worry about fluctuations in the short market. However, for short-term goals, you may need to tilt your asset allocation to fixed-income investments that have less risk.

Once you determine the right mix of bonds, stocks, and other investments, it is time to implement it. Categorize your stocks or bonds according to their maturity- short, mid, or long term.

On the last note, there is no single solution for allocating assets. Just like Simran and her friends, individual investors require individual solutions. Asset allocation is not a one-time event. You can modify it according to your future goals and requirement. It is a life-long process of progression and fine-tuning.

To join our free Webinar on Asset Allocation,

Click here: www.facebook.com/badabusinesspvtltd.

Date & Time: Sunday 23rd May 2021 | 7 PM-8PM

To gain in-depth knowledge about the stock market, watch https://youtu.be/L_iJCNzDe-s.

Categories
Business Startup Ideas MSME

5 Profitable MSME Startup Ideas You Can Kick-start In India!

Small business entrepreneurs have many plenty of opportunities to explore. However, all they need is a great small business idea.

Today, most young professionals want to build their start-ups. But, the major reason why most people do not dare to pursue their dreams is due to lack of funds, and MSME startup ideas.

Sometimes it is also the lack of in-depth knowledge and confusion about how to start an MSME business, due to which many young wantrepreneurs remain disillusioned. Though, what they are not aware of is the fact that not all good business ideas require large funds.

According to a study conducted by IBM Institute for Business Value found that 91% of startups fail within the first five years and the most common reason is – lack of innovation. However, there is one more reason behind India`s high rate of startup failure- choosing the wrong MSME startup business.

Here is a list of profitable business ideas that you can start in India with low investment:

  1. Print on Demand Business

Print on Demand business or a POD business is one of the best MSME startup ideas. The principle behind this business is really simple. If you start a business selling unique printed T-shirts, all you have to do is place your order with the vendor, after you receive the order. Once you have received the payment, your vendor will send the T-shirt to the customer.

You can start selling stylish hoodies, T-shirts, and customer tote bags. You do not need to invest in stock or maintain a warehouse, and profit will be all yours. The average time to start this business will take 3 to 5 days.

  1. Flipping Business

There are so many times that we purchase used cars or furniture that is in very good condition. This not only helps us to save few bucks but also serves its purpose. Earlier it used to be thrift shops, however, today, it is a full-fledged business.

With the help of websites such as OLX and other websites, you can easily start this business.  If you have the great sense to see the right value of a used product, you can make good profits by reselling or flipping it online. It is one of the best MSME Startup ideas in India that requires from no to very minimum investment.

  1. Adventure Activity Organizer

If you are an adventurer and want to take the offbeat industry to build a startup, you can become a hiker, trekker, or simply organize adventure activities. You can become a certified mountaineer by taking one month of training in India.

Once you complete the training, you become a certified organizer and can start taking people out on adventure hikes. Today, people, especially millennials are more inclined towards exploring local places. This has opened new business opportunities for tourism. They are more than willing to pay premium prices if a good experience is promised. However, becoming a professional hiker or trekker requires some necessary training and fitness levels.

If you want to spend the rest of your lives amidst the beautiful places in India, this MSME startup idea is best suited for you.

  1. Dance Coaching Classes

Are you passionate about dance? Do you love dancing? Do you have killer moves that make everyone fall in love with your dancing skills? If the answer is yes, then you can open a dance coaching class.

It is an age-old form of entertainment, and nowadays it is highly commercialized. It also offers lucrative opportunities to those who want to pursue this field as their full-time career. However, before opening a dance coaching class, it is best to decide which type of clients you would like to teach. Also, it would be wise to decide the genre of the dance.

  1. Organic Farming

Organic farming is a brilliant MSME startup idea in India. The awareness regarding health and nutrition has made today`s generation more food-conscious. So, if you have land, you can think about starting organic farming. You can either study about it from an Institute or can take a professional`s advice before starting the business.

There are lots of MSME startup ideas that you can start in India as they are in great demand and require minimum requirements. You can use one of the ideas we have mentioned above to kick-start your entrepreneurial journey.

You can also take the ‘Everything about Entrepreneurship’ course from Bada Business to gain in-depth knowledge about how to set up a startup from the scratch.

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Business motivation

6 Powerful Reasons to Hire a Business Coach, Right Now!

Running a business is not an easy task. Though the perks of being your boss are plenty, the constant challenges of the business world need to be addressed. Entrepreneurs who have just begun their entrepreneurial journey and want to scale their business hire the best business coach in india to help them get there.

A business coach brings years of expertise and experience with themselves that can help entrepreneurs, solopreneurs, and wantrepreneurs to take their business to new heights.

But is it worth the time and expense? It certainly is worth the time and expense! Especially when you are willing to fast track your business growth, and there is a gap between where you currently are, and where you would like to see your business.

If you are looking to hire one, here are seven benefits that you will experience from hiring the best business coach for your company:

  1. He will Help to Find your Blind Spots

As an entrepreneur, it becomes difficult to get into the weeds of the business. When you are living inside a building; it is hard to see its exteriors.

Similarly, while running a business, it is difficult to see your loopholes. A business coach can give a lot of succinct points about your brand and your business operations that you couldn`t have spotted otherwise. You can use your network to find one, or you can also contact Dr. Vivek Bindra – one of India`s best motivational and business coaches.

  1. He will guide you like a Compass

Sometimes, entrepreneurs get caught up in day-to-day if running their business. They take de-route and fail to bounce back. A business coach helps you to provide the right guidance like a compass and ensure that you are heading in the right direction. One small change in your direction can lead to unbelievable better results.

A professional business mentor serves a crucial role and regularly checks in to ensure that your business is on the right path to reach your ideal destination.

  1. He will help you Bridge the Knowledge Gaps

One of the biggest challenges in the path of success is the lack of vital information and knowledge. When it comes to finding solutions to business problems, you just can`t Google your way out. Also, sometimes when you do not know the problem, you can`t find a solution.

Business mentors are great accountability partners who can help you ensure you are consistently growing and evolving by learning.

  1. He will Offer Unbiased Insights

One of the biggest advantages that you get by hiring the right business coach in India is that he provides you with constructive criticism without getting biased. If you ask your co-workers, colleagues, family, or friends about what you need to do to get better, you may receive their biased opinions. Also, those opinions will lack professional insights. They may not understand the strength and weakness of your organization, or your management and leadership style.

A business coach will tell you what you need to hear, and not what you want to hear!

  1. He will Open your Mind to Innovative Ideas

It is human nature to stay in their lanes, once they have achieved success. The tendency to observe old habits and patterns that have proven successful in the past is quite common in entrepreneurs.

A strong business mentor can help you to increase awareness of methods and ways to attain success that has worked for other people. He can also offer powerful insights that you can practically apply to your business operations and even day-to-day routine.

  1. He can carve the New Way for Success

Steve Jobs once said, “We hire smart people so they can tell us what to do”. Though, lot of people just want to see their employees nodding at every word they utter, great managers and true leaders appreciate the honest employees and team members.

When it comes to mentoring, a professional business coach can help you put the pieces together for you and help you to pave way for success and more revenue in your business.

Building a business is tricky, especially if you are starting. One of the biggest pros of hiring a business coach is that they will help you to stay on the right track. If you are looking to hire the best business mentor, there is no better choice than Dr. Vivek Bindra.