Tag: problem solving course

Categories
Motivational

9 Reasons Why You Should Become An Entrepreneur!

9 Reasons Why You Should Become An Entrepreneur!
9 Reasons Why You Should Become An Entrepreneur!

For some people, entrepreneurship is the way of life. To create something new that will add value to thousands of lives is exciting. While some of us feel happy with our 9 to 5 desk jobs, others may be having other goals.

Every entrepreneur has a different story to tell. What inspired them to establish their start-up business and what encouraged them to quit their decent-paying jobs to take the entrepreneurial leap? Everyone will tell you a unique story. Some have known from the start that they wanted to work for themselves while others come up with ideas while working for someone else and decide to take the entrepreneurial leap.

However, there is one thing on which most entrepreneurs will agree is that being an entrepreneur is great! Why? Well, every entrepreneur will have his or her reason; however, here are nine top reasons why being an entrepreneur rock:

1. You will sit behind the wheel!

And by that, we simply mean that you will be in control of your destiny. You will call the shots and do the decision-making that will impact your business directly. You can hire a business coach to help you stay on the right track.

2. Turn your Dreams into Reality

Look around and you will find innovative ideas and solutions to your daily problems that you never thought existed. This is the power of being an entrepreneur. Entrepreneurs not just become their own bosses, but also hold the power to turn their dreams into realities.

3. You can make a difference in other`s lives

Do you want to offer a service to people that have the potential to leave a positive impact on their lives? If yes, you can turn those ideas into a reality and can add value to customers’ lives.

4. Flexible Hours

This may appear simple, but this one factor is the most appealing one. When you work for yourself, you don’t have to rush to reach on time. You don’t have to ask your boss for an extra 10-minutes longer at lunch. You are independent to choose your work timings and don’t have to be answerable as well. This gives you more time to spend with your family too.

5. Work Remotely

Thanks to technological advancement, most people are working remotely. By becoming an entrepreneur you can fulfill your traveling dreams and get to work remotely at the same time. Being able to explore the world, while building a great company is an amazing feeling! You can take guidance from a business mentor and learn how to manage your business efficiently remotely.

6. Freedom to Pursue Things That You Love

While being an entrepreneur means handling more responsibilities while working for your dreams. It also means that you can pursue whatever you love whether it is traveling or pursuing a professional dance course. Thanks to advanced technology, the internet allows you to do the things you love while still running your business.

7. Feeling Appreciated

Being your own boss simply means that you can implement any creative idea without having to wait for someone’s approval sitting in a higher position. If you believe that your idea can benefit your business and add value to your customer’s lives, you can simply analyze, plan, and execute it.

8. Become healthier

A flexible schedule allows you to create a fitness routine and stick to it. Hit the gym early in the morning, at lunch, or in the evening — whatever works for you.

9. An Opportunity to Give Back to the Society

Being a business owner surely gives you responsibilities, but it also allows you to give back to society. Being able to make a difference in your community is a great feeling.

Still, having second thoughts about becoming an entrepreneur? With our ‘Problem Solving course’, you can gain in-depth knowledge about how to start a startup business. To know more about this course, click here: https://www.badabusiness.com/psc

Categories
Strategy

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service
5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

No matter how unique your products are or how lowest the price you are offering on the internet, it doesn’t guarantee customer loyalty and conversions.

Given the cut-throat competition in the market space, it`s only an exceptional customer experience that sets you apart. Hence, delivering a world-class customer experience that guarantees customer satisfaction is more important than ever.

According to a Gartner report from the 2019 Customer Experience Management Survey, organizations nowadays are committed to improving their customer experience (CX) more than ever. A good customer experience is the sum of all interactions that a customer has with your company. It is a summary of they reach your business website and their transactions. It also includes interactions before and after a sale.

If you are an entrepreneur, you can also find many online business courses for entrepreneurs where you can learn how to give your customers an unforgettable experience. It is a crucial aspect of any business as it determines whether or not consumers will buy from your brand and become loyal customers.

Here are the 5 key strategies that will help companies to build a world-class customer experience:

1. Create a Customer Experience Vision

Before you start making a unique strategy to give your customers a unique experience, it is important to set a vision. Being an entrepreneur requires you to create a clear strategy that is consistent and sets out straight your objectives.

2. Understand Customer Behavior

Customer behavior is constantly evolving. Thus, observing the current trend and pattern is important. You can`t provide a good customer experience without knowing your customers in and out. A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company.

A quick tip that you will not find in any online course for entrepreneurs is that you should interact with your customers directly and have every level of the organization speak with your customers and not just through the customer support team. This will give you a clear insight to provide your customer with an excellent experience.

3. Think of Customer`s Pain Points

Due to the personal and financial losses inflicted upon people all across the world due to the pandemic, the financial flexibility of the customers is limited. So what frustrates your customers? What makes them change their mind while making transactions? What stops them from being loyal to you? Consumers these days have a low tolerance for bad experiences. A good or bad experience in any single channel can result in winning or losing a lifelong customer. To offer a unique customer experience, you have to listen to your customers. You can do it by analyzing data related to their user journey, by directly interacting with them, or focusing on social media pages. So, businesses these days can`t afford to risk ignoring a customer`s touch-points.

4. Build Strong Relations with Customers

To build meaningful relationships with customers, companies need to interact with them across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

5. Focus Less on Who Your Customers are and More on What they do

Focusing more on what people are doing rather than who they are will be more important metrics in years to come. Having this data record will have a dual benefit. It will help to improve the customer experience without compromising a person`s privacy.

No one wants to do business with a company that treats you poorly. Hence, providing an exceptional customer experience is vital in today`s time. By using the above-mentioned techniques, you can build strategies to give your consumer a world-class experience.

Want to build a strong relationship with your customers? Bring your company and customers together! With the Problem Solving course, companies have achieved a whopping boost in their business sales productivity. To know about this most-loved course, click here: https://www.badabusiness.com/psc

Categories
Startup Strategy

4 Growth Hacking Techniques To Make Your Startup Grow

4 Growth Hacking Techniques To Make Your Startup Grow
4 Growth Hacking Techniques To Make Your Startup Grow

Every entrepreneur wants his business to grow into a successful venture. However, the journey is not that easy. Scaling and expanding your business is difficult. There are many challenges down the road. But with the right growth strategies, scalability is possible.

To scale and grow a small startup business, entrepreneurs must adopt various growth techniques. It will also require you to interact with customers daily to create a meaningful customer relationship. And so much more!

Although some of these growth techniques are quite fresh, they have proven to be effective and play a vital role in the growth of the modern-day business. All you need is to de-clutter your mind and shift your perspective a little to identify the most effective business growth hack.

But first things first!

What exactly is growth hacking?

The entire concept of growth hacking is an experiment-driven technique to determine the most effective ways for growing a business. This vast concept includes a blend of development, marketing, engineering, design, data, and analytics.

If you are wondering if growth hacking is legal, why it has the term ‘hack’ then let us tell you that a hacker finds a quick, cost-effective but innovative method to attain growth instead of following the traditional processes.

Though, there are many existing growth hacks, here is a list of 4 strategies that will take your small business to the next level efficiently and quickly:

1. Build a Pre-Launch Email List

Email marketing though is an old method but remains the king when it comes to an effective growth strategy. It is quite an effective method when it comes to finding both leads and conversions. If you are launching a new product or a service, you can also create hype through email marketing. But, don`t just create a list of email addresses and sit idle. Take a few weeks to build up the hype and make your audience wait eagerly for the product or the service you are about to launch.

2. Create Unique Selling Point

Creating a unique experience for customers is necessary in the business world. There must be plenty of other business owners selling the same product as yours. Then why a customer should buy your product? How your product will solve the immediate problem of the consumer in the market will make the ultimate difference.

Sell the benefits and tell your target customer how their life will be changed after they purchase your product. Consumers want to know the stories behind your product, and not about your product. You can also take online courses for entrepreneurs to gain in-depth information.

3. Know your Competitors Well

Knowing about your competitors is necessary to stay ahead. Hence, do a market analysis and research about your competitors. Find out their key selling points and build a strategy that will work for your product. This is an excellent growth hack for small business owners who are in the early stages.

4. Create Strategies Tailor-made for Your Business

In this digital age, creating a marketing strategy that is tailor-fit for your brand is a little tricky. But, if done properly, it can fetch more customers and boost sales. Small business owners can deploy creative growth hacks to pull more customers to their platforms by email marketing, product recommendations, visually appealing ad creative, and identifying high lifetime value (LTV).

These growth hacks, if implemented quickly, can be quite effective for small business owners. A planned approach is necessary to scale these experiments.

Learn what works for what, not for your business. Find a customized business strategy as per your requirements with our Problem Solving Course.

Categories
Finance

5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!

5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!
5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!

In a report published by Economic Times, “the Indian economy is expected to be a $5 trillion economy by 2025 and the MSME sector is expected to play a very crucial role in this growth story.” The MSME sector in our country has been the backbone of the economy. It contributes around 30 percent to the GDP and employment generation.

With the government`s ‘Make in India’ initiative, this sector is set to play an important role in supporting domestic companies and foreign multinationals to set up manufacturing units in India. Till now, 83 startups have entered the elite Unicorn club which has made India the third largest startup ecosystem in the world after the US and China.

But not every startup joins the Unicorn club. Some struggle to sustain themselves due to the lack of funds. And for an entrepreneur, the constant lookout for sources of working capital is like a nightmare, especially for those who run a small and medium-sized enterprise (MSMEs) with limited assets or collateral, finding different ways for fundraising.

So, if you are an entrepreneur and want to take a loan from a bank or a non-banking financial company, here are 5 things to improve your chances of getting a business loan from a bank or a non-banking financial company:

1. Maintain a Healthy Credit Score

A credit score symbolizes the creditworthiness of a person or business. It is assessed based on the payment history of the individual or business. So, the personal credit score of a person or a business is collected from the multiple institutions that maintain the records of the payments. These records can significantly affect the business’s eligibility for a loan.

If you pay your EMIs regularly and on time then you will have a healthy credit score which indicates that you are financially disciplined and are unlikely to default on repayment. Although the credit score that is required to take a loan varies and depends on the lender, a credit score above 700 will enhance your credibility.

2. Maintain Adequate Cash Flow in the Business

When you apply for a small business loan, the financial lender will investigate your business cash flow (past and future projections). An adequate cash flow will determine if the size of the loan that you are seeking is appropriate. Your previous loan history and existing debts will also be analyzed to determine whether you will be able to pay the loan`s monthly installments without defaulting. To ensure your loan approval, maintain the adequate cash flow in the business.

3. Keep all the Documents Required for Loan Application

One of the most important steps is you keep all the necessary documents ready when applying for a business loan. Keeping all the documents ready and in place will streamline the process and will make things smooth for you as well as the lender.

The following is the list of documents for verification:

  • Identity proof
  • PAN card
  • Address proof
  • Proof of business
  • Business and personal bank statements (last six months)
  • Business and personal tax return records
  • Business’s financial statements
  • Business’s legal documents such as commercial lease, and franchise agreement.

4. Be Insured

Being an entrepreneur involves a lot of risks. Hence, personal or business insurance is a must so that the loan can be paid off in case of any unfortunate event. Your probability of getting your loan approved is directly related to the risks associated with you and your business. The less risky your business is, the higher the chances of your loan getting approved.

5. Know the Best Time to Apply for a Loan

Many entrepreneurs often waste their time contemplating the ideal time to apply for a loan. However, there is no best time to apply for a loan, as the time of applying has minimal effect on the chances of your loan getting approved. Many business owners believe that the best time to apply for a loan is when your company is in the need of finances.

Many startups have to close their operations due to a lack of funds. But with a business loan, you can ensure that your business sustains in the market. There are many government schemes as well that offer business loans at nominal interest charges. So keep the above-mentioned points into consideration when applying for a small business loan.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our problem solving course, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Business motivation

Make Money from YouTube by Becoming A Successful YouTuber

How To Become A Successful YouTuber In 7 Steps?
How To Become A Successful YouTuber In 7 Steps?

Want to become a YouTuber, find a suitable audience for yourself and also earn money from YouTube?  Before this we know this:

Who is a YouTuber?

Any person who produces content for the video-sharing giant YouTube is known as a YouTuber. You don`t have to be a professional actor, dancer, or singer to post interactive and fun videos on the channel. Many YouTubers take this as a hobby, while many others do it as a full-time job as it pays the bills.

How much money can you earn as a YouTuber?

Though there are no hard-and-fast figures for how much YouTubers make, once your channel garners audiences, you can make decent money. YouTubers make money in many ways.  You can earn money from:

  1. Ad Revenue
  2. Shopping
  3. YouTube Premium Revenue
  4. Channel Membership
  5. Super Chats and Super Stickers
  6. Super Thanks

How to Create a YouTube account

If you have a Google account, a YouTube account is included in your Google account bundle. However, you will still need to set up a channel.

To do it,

  1. you can simply go to your account page on YouTube.com and
  2. Click on “create a channel”.
  3. Simply enter the name that you want to give to your YouTube channel and you are in.

You can further add details to customize it and can also select the best design by keeping the nature of the content and your target audience.

Optimizing Your YouTube Channel

Your channel page represents you and your brand. Hence, it is essential to define “why”, know your target niche, and understand your competition before creating a channel page.

Once you have done that, it is time to create a channel page. You will need:

a). Channel name

b). Logo

c). Banner image

d). Color scheme

You can use these aspects to create your YouTube Channel.

How to become a successful YouTuber

How to become successful youtuber

Becoming a successful YouTuber requires a combination of creativity, strategy, and consistency. If you also want to become a successful YouTuber, then the solutions given here can be beneficial for you:

  1. Define your field:
    Focus on a specific area that you are passionate about or have expertise in. This could be anything from cooking to technology reviews.
  2. Understand your audience:
    Know who you’re creating content for and their interest. Tailor your content to their needs and interests.
  3. Create quality content:
    Invest in good equipment to ensure your videos have clear visuals and audio. Quality content is more likely to be shared and recommended.
  4. Be consistent:
    Post videos regularly to keep your audience engaged. Create a content calendar to plan your uploads.
  5. Connect with your community:
    Respond to comments, solicit feedback, and involve your audience in your content creation process.
  6. Optimize for SEO:
    Use relevant keywords in your video titles, descriptions, and tags to improve visibility on YouTube search results.
  7. Monetize your content:
    Explore different revenue streams like advertising revenue, sponsorships, affiliate marketing, and merchandise.
  8. Bonus Tips:  Promote your channel-
    Share your videos on social media, collaborate with other YouTubers, and consider paid promotion to reach a wider audience.

Avoiding common mistakes is important for success on YouTube.

Here are some major pitfalls that every YouTuber should stay away from:

  1. Lack of a Defined Theme: Your channel should have a clear focus. Mixing too many topics can confuse potential customers.
  2. Not Knowing Your Audience: Understand who you’re creating content for and what they expect from your channel.
  3. Poor Channel Optimization: Ensure your profile has a clear photo, a keyword-rich description, and organized playlists.
  4. Inconsistency: Post regularly to keep your audience engaged. Inconsistent uploading may lead to a loss of interest.
  5. Neglecting Viewer Interaction: Connect with your customers through comments and feedback to build a community.
  6. Compromising on Quality: High-quality content will likely be shared and recommended.
  7. No Strategic Planning: Have a content strategy to attract your audience and keep them coming back for more.
  8. Ignoring Analytics: Use metrics to understand what works and what doesn’t and adjust your strategy accordingly.
  9. Focusing Solely on Views: Prioritize audience satisfaction rather than just chasing high view numbers.
  10. Being Only a Creator, Not a Viewer: Watch other YouTubers to learn from their successes and mistakes.
  11. Sticking to One Format: Experiment with different video formats to see what your audience likes best.
  12. Misleading Metadata: Avoid tag stuffing and make sure your video metadata accurately reflects the content to avoid penalties.
  13. Using Bots for Views: Artificially increasing views can jeopardize your channel’s reputation and credibility.
  14. Inappropriate Thumbnails: Clickbait or misleading thumbnails can lead to viewer mistrust and possible bans.

Learning from common mistakes like these can help us grow our channel more effectively and sustainably.

Once you’ve grasped the essential do’s and don’ts for becoming a successful YouTuber, the next crucial step is understanding how to monetize your content. Generating revenue from YouTube will ensure that you advance your career on the platform.

How to make money from YouTube

making money from youtube

There are many strategies involved in making money on YouTube. Here are some examples of ways to monetize your YouTube channel:

  1. Ad Revenue:
    Earn revenue from Watch Page ads and short feed ads. These ads appear in your videos and contribute to your earnings. Example: As an SEO expert, create high-quality content related to search engine optimization. Optimize your video title, description, and tags with relevant keywords. This will attract audiences interested in SEO. Enable ads on your videos through YouTube’s monetization settings. The more views your video gets, the more ad revenue you will earn.
  2. Shopping:
    Set up a store where your fans can browse and buy products directly from you or from the brands you promote. Use the YouTube Shopping affiliate program to tag products in your videos. Example: Leverage your expertise by recommending SEO tools, books, or courses in your video. Use YouTube’s Shopping affiliate program to link directly to these products. For example, create a video titled “Top 10 SEO Tools Every Marketer Should Use” and include affiliate links in the description.
  3. YouTube Premium Revenue:
    When YouTube Premium subscribers view your content, you get a portion of their subscription fee. Example: Focus on creating valuable, highly-qualified content. When YouTube Premium subscribers watch your videos, you’ll receive a portion of their subscription fees. Consider creating a series on advanced SEO techniques or case studies that will engage the audience.
  4. Channel Membership:
    Provide exclusive benefits to your customers through channel membership. Fans pay a recurring monthly fee to access exclusive content or benefits. Example: Provide exclusive SEO resources to your channel members. Get instant access to your latest SEO tutorials, personalized advice, or private Q&A sessions. Fans who pay a monthly fee will appreciate the added value you provide.
  5. Super Chat and Super Stickers:
    During a live chat stream, fans can pay to have their messages or animated images highlighted. This is a great way to connect with your audience and make money. Example: Host a live Q&A session about SEO. Encourage viewers to use Super Chat to ask questions. The more engaging your livestream is, the more fans will contribute. For example, title your live stream “Ask an SEO Pro Anything!
  6. Super Thanks:
    Fans can pay to see a fun animation and have their message highlighted in the comments section of your video or short. Example: Create a video celebrating a milestone (for example, reaching 10,000 subscribers). Thank your audience for their support and explain how their contribution helps you create better SEO content. Fans can use Super Thanks to show appreciation.

Consistency is important on YouTube. Keep uploading valuable content regularly, engage with your audience, and promote your channel on social media and relevant forums. Each feature has its own eligibility requirements, including subscriber and view count limits. If you are part of the YouTube Partner Program, you can explore these options to start earning from your channel. Additionally, make sure you comply with YouTube’s policies and guidelines to maintain your eligibility.

We have to remember that success on YouTube does not happen overnight. It takes time, patience, and a lot of hard work. Stay true to your brand and don’t be afraid to experiment with different types of content to see what resonates with your audience.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

Categories
Business motivation

How to Get Financial Help To Turn You Innovative Idea into A Business

Innovative Idea

While many business aspirants come up with innovative ideas that have the scope to mark their own presence in the market, they often lack the finances to be able to start their business. In such a case, they search for sources to provide them with financial support. Here are 5 ways in which you can fund-raise for your start-up:

1. Customer is the best investment:
A customer is the best person to invest in a company. The money earned by the first few customers helps in preventing the need to take a loan or search for other investors.

2. Bootstrap:
Investors often check whether the business owner himself is also investing a business or not. This helps in building the investors’ trust towards you and proves your seriousness towards your business. This also increases your dedication towards your company

3. Peer-to-peer lending
When you lend money from your friends or family, you get a lot of advantages. You don’t need to give them interest or share in the company. Moreover, this doesn’t bring the hassle of documentation with it, and you mostly get money instantly.

4. Crowd-funding
Crowdfunding refers to raising finance from public. While on one hand this helps in raising funds for your start-up, it has also turned out to be a good source of free marketing.

5. Angel Investment
As the name proves, these investors work as magic for your startups. Angel investors may give debt or equity as financial aid for your company. If you have a strong belief towards your business’ growth, but lack revenue to drive it, angel investors can prove to be very helpful.

Bada Business offers a complete course on Fund-raising which gives you a complete guide on the types and ways in which you can do fund-raising for your business. The ‘Fund Raising” Problem solving course by Dr. Sanjay Kathuria has 32 videos. To know more about the PSCa course or to enroll, visit https://www.badabusiness.com/psc?ref_code=ArticlesLeads