Tag: Engagement

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Startup

How To Do LinkedIn Marketing For Your Startup Business

How To Do LinkedIn Marketing For Your Startup Business
How To Do LinkedIn Marketing For Your Startup Business

Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Solve your problems in just one click: www.badabusiness.com.

Categories
Strategy

5 Ways To Get Real Followers On Your Instagram Business Profile

5 Ways To Get Real Followers On Your Instagram Business Profile
5 Ways To Get Real Followers On Your Instagram Business Profile

Summary: Want to know how you can get Instagram followers for your business account? Discover the most effective strategies that will get your brand more Instagram followers fast.

Instagram has become a cornerstone of many brands` social presence. Whether you are a motivational speaker or selling a product, this platform has helped many small startup businesses to drive profitable traffic to landing pages, grow conversions, and build an engaged audience.

As a brand, the journey on the most popular social media platform can be tricky, especially when you are starting afresh. However, the first thing to do here is to get more followers, fast.

But how?

Many brands pick the easier route like buying followers or using bots. Tricks like these might help you to increase your followers on your business account. But they won`t be helpful in the long run. You will lack genuine customers and engagement. The organic distinction is very important.

So if your Instagram presence isn`t quite as robust as you are hoping, it is time to learn how to sharpen up your strategies for getting real, and organic followers on Instagram.

Here are five ways in which you can increase your Instagram followers on your business profile:

1. Optimize Your Instagram Account

One of the most essential steps that you must do is to optimize your account completely before you set out on an expedition to grow your followers. The ‘Instagram bio’ space is like your homepage that will act like a window for the world to get insights.

Without a bio, image captions, an attractive username, or profile image, how your customers will feel connected with you? How will your target customers know the account belongs to your brand? It might seem obvious but it forms the foundations of your brand identity. But many people miss out on this basic thing that your website link in the bio is that one spot that can drive traffic to your site.

2. Keep a Consistent Content Calendar

As an entrepreneur, the worst thing that you can do for your brand is to post content at random timings. If you are lucky to get users following you in the beginning, you might not want them to forget about your brand and business altogether.

Hence, keep a regular posting schedule. Typically brands should not post more than a couple of times a day to avoid spam. But if that suits you, keep it consistent. Depending upon the type of industry you are in, you can figure out which time is suitable for your posts.

3. Schedule Your Posts in Advance

While Instagram has changed its algorithm to show users more content that they like, posting at the right times can still give your posts more visibility by increasing engagement. By scheduling everything in advance, you or your team can see campaigns and schedules more easily. It is always wise to design and prepare your content in advance and with our Instagram scheduling tools, you can reach a wider audience and maintain a consistent flow of the content posting.

4. Get Partners & Brand Advocates

Any brand needs to understand and know the value of its audience. For your small startup business recognizing your target customers is vital for business growth. The larger your follower count grows organically, the more buyers and clients you will have for your products or services.

The most effective method to get more followers is to get in front of them and be present. You can conduct a contest or try sponsoring user-generated content to get your brand in customers` feeds. These types of campaigns build social proof by showing that your fans are invested in your brand enough to repost your content.

5. Avoid Fake Followers

There is a huge difference between legitimate followers and fake followers. Brands that have genuine followers are more likely to attract customers as compared to those who fake numbers. Buying followers might seem tempting, but the backlash outweighs the perks of having organic follower growth.

In today`s digital world, every business large or small is present on Instagram. This social media platform has more than 200 billion users who log in every day. So make the most of it by posting quality content to increase your followers.

Categories
Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.