Tag: social media

Categories
Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Use These 5 Ways To Build Your Business On Instagram
Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

Categories
Motivational

Turning Her Passion For Cooking Into Indian Fast Food Business, This Homemaker Earns Rs. 1.5 Lakh/Month

Success story of Seema Makwana
Success story of Seema Makwana

While the pandemic wreaked havoc on some, it also brought happiness and the call for a career for some. We are talking about Seema Makwana from Mumbai, for whom the COVID lockdown was a life-changing period.

Not only has the pandemic given time to the homemaker and the mother of two to experiment with her cooking and baking skills, but also a chance to fulfill her dreams of starting her cloud kitchen- ‘Buns & Deluchas.’

Launched in December 2021, Buns & Deluchas offers a curated menu that is high on taste as well as nutrient value across Mumbai.

Home: Where the Journey Started!

Seema, who is married to an architect, loves to cook delectable buns and other snacks. Starting from her home, she started distributing snacks in her housing society in Kandivali. Without using any kind of preservatives, Seema makes everything from scratch. This makes all the food items from her menu healthy for everyone. Initially, she invested INR 5 Lakh. Today, she has been receiving orders worth INR 1.5 lakh per month on average. However, her journey was not that simple.

A Difficult Childhood

Growing up in a middle-class family, Seema had to discontinue her studies after Class 10 due to financial constraints. After that, I didn’t have much to do, but I eventually became interested in cooking. Due to their lack of education, she did not have high hopes of getting a good job. But when the idea of starting a food business came up, she was confident courtesy of her love for food. Her family also supported her in this endeavor.

Seema’s Mystery Buns

Initially, she started her cloud kitchen with a small curated menu of stuffed buns which were received well by everyone. This positive reaction gave her the confidence to expand the business outside her residential society. She also added more varieties of food to the menu that were set after observing the fact that not many restaurants and hotels offer healthy food.

This idea was instilled by her husband who has to travel a lot. He would often share that it is challenging to find delightful and healthy Indian food while traveling. So she started experimenting with different food items and added several recipes and included them in the menu only after getting a thumbs up from my husband and children.

A wide Variety of Tasty Treats

Buns & Deluchas specializes in handcrafted artisan buns which come with a wide variety of stuffing like exotic vegetables, patties, paneer, and more with equally delicious homemade dips. Vegetarians can enjoy them too as they are eggless.

Other than the savory stuffed buns, Seema also specializes in Deluchas and staffles, which are also the result of her experimentations. She offers sides like potato and banana wedges and desserts like cookies and sweet buns. All their products are priced between Rs 35 and Rs 160. Cheesy chili buns, corn-cheese delucha, pizzaburg delucha, aloo tikki buns, etc are some of the fast-selling products.

Using the Power of Social Media

Earlier, people would share stories and their experiences with others that helped in the promotion of her cloud kitchen. Now, Seema along with her husband Jenis Makwana is using the power of social media platforms like Facebook and Instagram to promote her brand. She has also launched a website through which people can place their orders directly. Along with their website, they are also available on Swiggy and Zomato across Mumbai.

If you know what you are passionate about, you can start following your dreams. However, many people do not realize it at the early stage of their lives. Nonetheless, it is better to follow your dreams, irrespective of the time. Seema Makwana has proved that if you love what you do, nothing can stop you from succeeding in your life.

Want to learn how you can set up your cloud kitchen? The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

Back to Basics: This Guy Quit His High Paying Job to Sell Earthen Pottery

Success Story Of Neeraj Sharma
Success Story Of Neeraj Sharma

Where non-stick utensils offer great comfort while cooking food, few people know about the harmful effects of using them at home. These utensils are not just harmful to our health, but also damaging to the environment.

But then what is the alternative? While the market is flooded with products claiming to be harmless to the environment, it is better to exercise caution.

Earthenware utensils that were once used by people before the modern utensils paved their way into the market and our household may seem like an alternative. However, there are lots of fake products in the market that are being made with a die-cast mold with a chemical coating on it.

Such earthenware might end up causing more harm than we know of. To provide a solution to this modern-era challenge, Neeraj Sharma- a resident of Dawla village in Jhajjar (Haryana) came up with his startup up- ‘Mitti, Aap Aur Main’. The business is now yielding a monthly turnover of INR 2 Lakh.

Neeraj completed his engineering from a college in Rohtak in 2016. After that, he got a job with an MNC in Gurgaon where he stayed until 2019. While living in Gurgaon, he experienced multiple health issues. After some time, he went back to his village and told his parents that he wanted to prepare for the civil examination instead.

Neeraj Quits his Corporate Job

Upon returning to his village, Neeraj decided going back wasn’t an option. He intended to find some business to engage in while staying in the village. At home, he started noticing various kinds of earthenware. While some utensils will break easily, others will sustain for a longer time.  They were sturdy and environment-friendly because of their natural composition.

Intrigued by such observations, he made a trip to a nearby factory where their earthenware products were manufactured. He thought the factory would have many artisans working on these products, however, he was stunned by what he saw. Upon entering the factory, Neeraj saw there were various kinds of machines that were churning out these products with zero human input. Given there is much demand for earthenware, the sight gave him a business idea.

Initially, he started by using molds and dyes, but soon he realized how toxic chemicals like caustic soda and soda silicate were while making the products. He conducted some basic research and realized that these were harmful chemicals.

Made his way Back to Basics

Once he realized how harmful those chemicals were, he decided to find a way back to the traditional way of pottery. His search took him to some of the traditional potters from his village who had lost their jobs due to the advent of machines, but they were looking for an opportunity to put their skills to use again.

A Not-so-smooth Start

Initially, only two potters saw merit in his idea. They used to make products with absolutely no chemicals in them. However, it was difficult for him to compete with products that were all beautiful and shiny. It took a while for Neeraj to make people understand the chemicals that are being used in the manufacturing process of those utensils.

His products started building curiosity and more and more people began coming to see their work more out of curiosity than anything else.

Raised Awareness Through Social Media

To spread the word Neeraj used the platforms like Facebook and YouTube to raise awareness about his products and their qualities. Attending local fates, festivals and organic fairs also helped in raising brand awareness. At these events, Neeraj met doctors and nutritionists who were very impressed with the products and started speaking about them. Slowly, people from the city started visiting the unit to buy directly from Neeraj. He says that a lot of the traffic that his business gets is courtesy of the videos he puts up on his channel on YouTube which currently has 1,34,000 subscribers.

Neeraj takes immense pride in his decision of coming back to his village and working with these local artisans. The soil that is used to manufacture these utensils is sourced from Rajasthan and Haryana. The soil in the field is not used to make these utensils as they are contaminated by the use of fertilizers and chemicals by the farmers. One can buy planters, kitchen utensils, and even cookware at prices starting from Rs 250.

With his determination and passion, today Neeraj is earning lakhs per month. We salute his spirit and his fresh perspective toward the environment and society that led him to produce a product that is made from natural resources.

Do you have a startup idea too? Find out exactly what you need to turn that idea into a reality with Bada Business. To know more, visit www.badabusiness.com.

Categories
Marketing

7 Unique Ways To Boost Customer Retention Effectively

7 Effective Techniques To Get More Loyal Customers
7 Effective Techniques To Get More Loyal Customers

Summary: The ultimate goal of any business is to attract customers and retain them.

The foundation of growth and success for every business is staying relevant to their customers, and companies always try to focus on this. Attracting customers is critical for any business. However, their ultimate goal is to get those customers to return and become regular buyers.

Attracting a customer is one thing, but ensuring that they keep returning and stay loyal to your product or service can be challenging. This may seem like a challenge, but some unique methods can be used to retain your customers even more effectively.

Through effective marketing and other actions as well, you can turn a first-time buyer into a loyal fan of your brand. You can also work along with a business coach who can guide you with his expertise to come up with unique ideas to increase customer loyalty.

Here are seven unique methods that you can use to retain your customers:

1. Keep Communications Transparent

Honesty, openness, and vulnerability- are the factors that hold a lot of significance to customers. They want to do business transactions or deal with brands that set realistic expectations and exceed them almost every time. In case they don`t, they take steps to make it better when that happens. Customers truly want to deal with businesses that are transparent about their humanness.

2. Focus on Building Relationships with Customers

Customer relationships are the foundation of customer retention. To build relationships with customers means investing time in understanding their needs, requirements, concerns, their experience with a product or service. A business coach with relevant industry experience can help you to build stronger relationships with your customers.

How you treat a customer before and after he or she purchases your product or service demonstrates who you are. It helps to strengthen your relationship with the customer.

3. Ensure Excellent Customer Experience

If you want to retain your customers, focusing on providing a high-quality customer experience, which translates to providing a service that far exceeds their expectations, can work in your company’s favor. To ensure you are giving your customers nothing but the best, give them quality service or products that are above and beyond their expectations.

4. Interact With Your Customers via Social Media

Today, your target customer is present on social media. Social media platforms have emerged as a boon for marketers and advertisers as they provide easy access and wider exposure to reach out to their consumers firsthand. So, why not engage with them?

Engaging with your customers online via social media is a great way to keep them engaged with your brand as well as remind them that you’re “there” to be of service.

5. Make Your Customers Trust You

People want to associate with a brand that is honest and has its customers’ best interests at heart. Keep your communications clear across all the platforms of your marketing touch-points. This means following all legal and generally accepted safety protocols. Keep a tab on public sentiment to understand what is working and what needs to be updated.

6. Lead with Compassion

Empathizing with your customers once they have purchased your product or service is a great way to solidify your relationship with consumers. Reach out to your existing users to hear how they’ve been affected. If you understand their concerns, you are well-equipped to solve their immediate needs.

7. Make Your Customer Feel Special

People remember how you make them feel. So make your customers feel valued, appreciated, and important. People crave connection, so make your customers feel valued, appreciated, and important by tapping into the good feeling that your product or service creates for customers. Invest the time to make it personal and create a customer environment that allows them to have a sense of belonging.

We often receive hundreds of emails from brands sending us a link to click on. But how many of us open those emails? Instead of trying to stay on top of mind by sending the same email that other companies are sending, send an email telling a story about your company and what you are up to.

Don’t sell. Don’t market. Just create a bond with your customers and lead with compassion.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Come be a part of India`s most powerful business training ‘Leadership Funnel Program 2.0’ by Dr. Vivek Bindra which will be held on 22, 23, and 24 July 2022. To know more about this event, visit https://www.badabusiness.com/lfp?ref_code=SM&pp_code=BHBB000078 .

Categories
Business motivation

5 Best Places To Find A Business Coach

5 Best Places To Find A Business Coach
5 Best Places To Find A Business Coach

Summary: Wondering where to find a perfect business coach for your startup? Here is a list of the five best places where you can start. You are guaranteed to be surprised!

Are you looking for a business coach or a mentor? If you are a young entrepreneur and lack experience in running a business successfully, you should start looking for the right mentor. Working with the right mentor provides plenty of benefits. Not only will you receive guidance and support from an expert, but you will also be able to leverage your mentor`s network of contacts. This may help you in finding new investors, making new clients, and finding more business.

However, the real trouble is finding the right mentor which is quite difficult. Mentoring is a time-consuming process. And, not all experience business owners will invest their time and effort to help budding entrepreneurs.

So where you can find a business mentor who is willing to invest his time and provide guidance to you? Here are some of the places to start:

1. Online Mentorship Community

Though there are multiple social media platforms, none of them are dedicated to only entrepreneurs where they can find the right business coach or connect with potential mentors. Bada Business Community App is an example. With usually little or no cost, you’ll be able to sign up, find prospective mentors in your area of expertise, chat with them and potentially meet in person to begin an extended partnership.

2. Professional Networking Events

Before hiring a business coach, always communicate with them. To initiate a conversation with prospective mentors, you can attend more networking events. Business leaders are always looking for prospective clients, employees, or partners for the future. At such events, you can meet many different areas and expand your network.

3. Fitness Classes & Groups

Business leaders often like to stay healthy and fit. This is why you will frequently find them in fitness classes and other related groups. You too can join Yoga or meditation classes. From there, you can participate regularly and improve your networking along with making your networking strong.

4. Industry Events

If you are looking for a mentor related to a particular field, there is no better place to go than business events. These events include webinars, seminars, conferences, tradeshows, and informal meet-ups. For instance, a few months back Dr. Vivek Bindra organized an event that aimed to enhance leadership skills.

The event was attended by many senior management leaders and successful billionaires. This event presented many opportunities for young entrepreneurs to connect with seasoned leaders.

5. Social Media

You can find mentors by searching for them on social media — especially through publicly available platforms like Twitter or professional-centric platforms like LinkedIn and BB community. With keyword searches, you’ll be able to find mentors that match your criteria, and by monitoring followers and engagement levels, you can determine a person’s reputation and willingness to talk with others.

Never lead with an outright request. Get to know your hoped-for mentor first; and, if you can, offer something of value to begin the relationship.

So, now that you know exactly where you can find a mentor, you may wonder whether it`s necessary to have a mentor in the first place. After all, so many people have become successful without a formal mentorship. But truth to be told, everybody has somebody to learn from. Hence, finding a best business coach can be beneficial for your professional as well as personal growth.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Webinar

Host Successful Webinars With These 5 Simple Steps

Host Successful Webinars With These 5 Simple Steps
Host Successful Webinars With These 5 Simple Steps

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.

However, it is also one of the most dangerous places where you can lose the most potential buyers in a campaign.

The consumption of social media content has spiked up during the pandemic and as the trend evolved, more and more marketers began to take the advantage of it. Many motivational speakers in India are making the most of this trend.

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them.

Here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Find Out Your Customer’s Biggest Challenge

  • Ask your potential customers and existing & potential clients about their current challenges, frustrations, and desires.
  • Post questions on Facebook and read the comments.
  • Find out why consumers will choose your brand and not your competitors.

2. Pick an Appealing Topic

Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operations, smoothly. Research well!

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Niche

It is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be okay with Fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polls

The best way to increase engagement in your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the leading platforms, you must have noticed that they allow you to pre-load interactive polling questions. Many motivational speakers in India use polls to know what their audience is curious about.

You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  • What interests you most about the webinar?
  • What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  • Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or inquired about the next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our Business Coaching Program. To know more, visit: www.badabusiness.com .

Categories
Startup

5 Ways Digital Marketing Helps Startup in Business Growth

5 Ways Digital Marketing Helps Startup in Business Growth
5 Ways Digital Marketing Helps Startup in Business Growth

Internet today has become an indispensable tool for almost any consumer who has to make a purchasing decision. According to a report by Forbes, people are spending time online more than ever before, and internet usage is increased by 50-70 percent. They use the internet for three hours on average for communication, research, entertainment, and information.

The data above indicates that business owners today must focus on connecting with their consumers digitally. Even if you are not selling any products or services online, your target audience is present on the internet and looking for the products you are selling.

Given the pace at which the market technology is changing, small business owners need to update themselves with go-to-market strategies.

Everyone has realized the power of digitalization in the crisis, from large organizations to small companies. The adoption of digitalization will be the key to unlocking a brighter future and many entrepreneurs are now working with the best business coaches in India to build strategies aligning with their company’s goals.

This is why Digital Marketing is defined as the future of marketing. You can learn how to do digital marketing without burning a hole in your pocket efficiently!

But First, Let’s talk about Digital Marketing.

The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time. Digitalizing everything means connecting with your audience and building a solid customer relationship where they are already spending maximum time- on the internet.

Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing. Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers. Many small companies also take assistance from a business coach for entrepreneurs to leverage the power of digital marketing.

What makes digital marketing crucial for startup growth?

When you purchase an advertisement on a billboard or physical newspaper, you reach a limited number of subscribers. It is distinct from the traditional marketing methods and targets potential buyers. It is more cost-effective than conventional advertising methods and enables you to measure daily success.

If you are an entrepreneur, here are the top five ways how innovative use of digital marketing can help you in business growth:

1. Reach Your Target Audience @Minimum Investment

As we have mentioned above, picking traditional advertising methods like billboards, magazines, or TV does not guarantee to hit your target audience. Also, the conventional techniques give little control over who sees your ad. Though you can measure demographics like viewership, readership, or population in a particular area, it is still a shot in the dark.

Digital marketing allows you to identify and target a particular audience interested in purchasing your products or services. It also lets you send personalized, customized, high-converting marketing messages as it allows you to research and identify your buyer`s persona. Implementing these strategies by working with a good business trainer is easy.

2. Helps You Achieve More Results with Minimum Investment

With digital marketing, you can track campaigns in real-time and collect data to analyze what works and does not work with your target audience. It can also give you complete control over where you spend your money and of what amount.

Work in a small company or have a small business with a limited budget for advertising. You can try investing in blogging, social media, or SEO that can guarantee high ROI even with minimal spending. It is a beautiful way to build your online presence. You can also work with a business coach for entrepreneurs to make powerful marketing strategies.

3. Helps You Understand Your Competitors Better

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media, small brands can create awareness and strong brand identity. Search engines do not care which brand is the biggest and work on a simple algorithm.

4. Lead Generation

One of the primary reasons behind advertising and marketing is lead generation. Though many advocate that traditional methods generate more leads, there is no way you can measure it. Media buyers may say that people saw your commercial, but how do you prove it?

A digital ad allows you to create an ad, track its engagement, and generate leads. The digital ad tells you how many people got engaged with your ad and enables you to add them to your email and phone lists. You can contact them to qualify the lead, which is critical for converting a lead to a sale. If you are working with a good business mentor, they can help you develop robust strategies for lead generation.

5. Stay Connected with Your Customers

“Out of sight is out of mind,” which is why it is essential for brands to stay connected with their customers, especially after they have done business. Social media platforms give a golden chance to every business to engage and build relationships with their customers.

Digital Marketing has the power to turn the tables around for startups if used strategically. We hope the above reasons will encourage you to actively and strategically incorporate digital marketing.

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program with Foundation courses. These specialized courses focus on business challenges like Digital Marketing and value-added approaches.

To know more, visit: www.badabusiness.com

Categories
Strategy

5 Powerful Strategies To Increase Sales In A Startup Business

5 Powerful Strategies To Increase Sales In A Startup Business
5 Powerful Strategies To Increase Sales In A Startup Business

Summary: For businesses to scale, strategies that fuel growth are necessary.

Every business thrives on revenue. The primary source of generating revenue is sales. Businesses all around the globe have been chasing sales numbers. To ensure that a business is doing well in sales, many companies advise other organizations on how to achieve those numbers.

Yet, despite all the available assistance, many companies often overlook the value of their sales strategies that can skyrocket their profit margin and revenue. Though entrepreneurs often know about multiple ways to increase sales, they often find themselves in a dilemma about what strategy they should implement.

If you are an entrepreneur and experiencing the same challenge in your business, you can consult Business Coach to get proper guidance. Here are five strategies that will increase your business sales:

1. Know Everything About Your Niche

If you have designed a specialized product or service that resolves your customers’ problems and meets the demands of your target customers; you are on the right track. If not, your first step should be to go back and brainstorm precisely how your brand provides something unique and different from your competitors.

If your product is not in much demand, you can revamp it to make it more appealing to your target audience. You can also consult the Best Business Trainer in India who can help you navigate through these challenges.

2. Build Valuable Relationships

If you are struggling to increase sales, offer services that are beyond what is just required in a way that inspires a customer to stay in your brand experience. Give your customers an experience that will make them feel like a king, and they will come back again and again. Think about your customer journey regarding pre, during, and post-experience. This will create an opportunity for smooth upsell and cross-sell offerings.

Learn the art of upselling and cross-selling in this video by Dr Vivek Bindra, one of the best business motivational speakers in India:

3. Cross-Sell Complimentary Products

Before focusing on the acquisition:

  • Focus on retention because you don’t want a leaky bucket.
  • So, try to increase sales through cross-selling complementary products or services to your existing clients.
  • Sell products that will solve the need not fulfilled by the original purchase.

4. Leverage the Power of Social Media

Social media is one of the most affordable ways to get access to a large audience in a short time. It is a vital resource when it comes to lead generation. Social media is more than just posting. So, focus on building relationships with your audience by educating them about your business, products, or services. Be sure to comment on others’ posts, like, and engage with potential clients.

5. Don’t Forget to Provide Necessary Knowledge to your Team.

Always ensure that your team has all the essential knowledge about the product and service they are trying to sell to potential customers. If they can talk about all your offerings easily, it will be easy for them to connect with your consumer’s needs and your entire range of services.

A great customer experience means more business and ultimately more sales. You can train your sales team to listen and add value to the overall sales experience. If you need a piece of expert advice, you can work along with business coach for entrepreneurs.

To ensure that your business is growing, do what nobody else is doing to see returns that nobody else is receiving. You can implement strategies that are mentioned above for better sales. The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

5 Key Strategies For Small Business To Sustain Online

5 Key Strategies For Small Business To Sustain Online
5 Key Strategies For Small Business To Sustain Online

Summary: To have a sustainable business online in today`s dynamic business world, companies must think beyond traditional strategies and look toward more innovative possibilities.

We are living in a world where digital dependency is at its peak. In this post-pandemic world, embracing digitalization is not a choice, but has become a necessity. A multitude of businesses has already adopted digital processes. However, many are preparing themselves to embrace this ongoing demand of the business by taking help from the motivational coach for entrepreneurs.

But with all its benefits, it is very essential to follow a few key strategies to ensure that your business sustains in this digital era:

1. Create an unforgettable Brand Image

From “Thanda Matlab coca-cola” to “daag ache hain”, a powerful brand image is required for businesses to increase their product sales. Great products and amazing visuals go hand in hand. Great visual imagery can play a crucial role in the success of a business. When we talk about visuals, minute details like symbols and colors, and how you display your products online play a crucial role.

Most businesses pay a great deal to produce an excellent range of products without giving a thought to visual depiction. The online space has cut-throat competition and one of the best ways to give a leap to your business is by investing in quality visuals. Working on your brand image from the start is the best way to create a connection with customers.

2. Adopt a Flexible Pricing Strategy

Any business depends on how the products are priced. If you price your products at a loss or a very less margin, it will be very difficult for you to grow and scale. This is why product pricing is one of the trickiest aspects of a business. With so many options, entrepreneurs often find it difficult to finalize the correct price point keeping customers in the center, while also maintaining brand differentiation.

If you are new to the business world, there are many business coaching programs that you can take to gain in-depth knowledge about the various dynamics of the business world.

3. Minimize Cash on Delivery Failures

Every startup business that starts operating online needs to build trust at the initial stage. Until the customers have built their trust with the brand, cash on delivery is almost inevitable. But it can cost businesses. When a customer returns a product, businesses have to bear the shipping charges- twice.

Verifying orders, limiting payment methods, and incentivizing your audience with discounts with online payment methods will create trust and help you reduce unnecessary spending. Try to optimize payment and order tracking, in the beginning, to avoid any complications in operations later on.

4. Go Slow & Steady

As an entrepreneur, it is not just important to visualize an idea, but also to execute it and keep improvising. The best way to ensure that your business grows consistently, start small. Don`t try to tick all the boxes in one go. Your idea of business will go through multiple stages of trial and error before it comes to flourishing.

So the first step is to test it. Observe and study how your product is getting received by a small section of your audience, before going all out. In an environment that is constantly on change, it is best to refine offering as much as possible.

5. Understand Advertisement & Promotions

The world of advertising is quite difficult to understand completely. However, it plays a key role in introducing a business to the audience. In this age of the internet, digital ads and posts are everything. There are many online courses for entrepreneurs that allow you to pick the best course for your business. So, focusing on social media is something that can help your business to sustain itself in the long run.

The above-mentioned key strategies will help your business to stay upgraded with the latest trend and innovative possibilities. Instead of doing everything on your own, outsource them. Look for trusted people that can cover tasks for you and focus your attention on tasks that need your focus.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Marketing

5 Digital Marketing Myths Busted

5 Digital Marketing Myths Busted
5 Digital Marketing Myths Busted

Summary: Do you believe digital marketing is like ‘one size fits all?’ Welcome to the world of reality. In this article, we are going to debunk some myths that will have your jaws dropped.

Well, thank us later, but it is in our utmost interest to make people aware of the facts and myths that surround people in India- especially about digital marketing. Digital transformation is a vast concept. It is much more than the technology buzzword.

Many people think that the concept of digital marketing involves lots of technical information, which is again a myth. With so much information regarding this great concept, it can be challenging for a marketer to distinguish between what to believe, let alone develop a smart strategy.

What`s more damaging is that many believe the infamous “one-size-fits-all” approach. If you tried this approach, you are doing a disservice to your clients, your customers, and your startup business. There are many online business courses for entrepreneurs to make the most of digital marketing for their business.

According to a recent survey by KPMG, “75% of the respondents believe that digital transformation can create a more seamless customer experience.” But because every individual is unique and no experience is the same, a digital marketing strategy must be based on agility and flexibility.

This simply implies that anyone with a laptop and an internet connection can`t claim to be an expert. One has to understand every aspect of this concept that can be leveraged by large as well as small startup businesses for marketing purposes.

Below, we explore some of the most common myths and try to bust them related to the biggest digital marketing myths we have heard over the years.

Myth #1: Digital Marketing = Technical Information

Yes. Digital marketing does involve the use of computers, smartphones, tablets, and laptops. But you don`t need to have in-depth technical information or computer languages like Java, Visual Basic, or Linux. Digital marketing is all about making full use of digital devices and platforms to reach out to your target audience through social media.

Myth #2: Digital Marketing is only for Big Businesses

One of the most common myths that small business owners have is that digital marketing is only for big brands and businesses. To tell you the truth, digital marketing is as much beneficial for small startups as it is for large businesses.

You do not need a call center to engage or salesman for door-to-door services. You can sell your products directly to your customers globally without even having to establish a physical shop. By making your social media profile on popular platforms you can fetch valuable insights and data regarding the buying behavior of your customers through their demographic details.

Myth #3: Word-of-mouth marketing is better than Digital Marketing

Word-of-mouth marketing is great, but integrating it with digital marketing can maximize its effects. Today, every customer checks out reviews of a particular brand before making a business transaction. If your customers are happy with your products and services, you can create testimonials and share them with the pool of your potential customers with the power of digital marketing.

You can also run social media campaigns to achieve your business goals. You can encourage your customers to visit the retail show and share their experiences with a customized hashtag.

Myth #4: Posting needs to be Done Several Times a day on Social Media

Many social media guidelines are focused on the number of posts that should go on the platforms every day. But does it guarantee its success?

The ROI of social media is constantly in question. Out of all the other digital marketing channels, it is often the most misunderstood. But many few people know that the value of social media is not measured in leads but through customer experience. More and more brands are using their social media handle as the extension of their customer service department. Both negative and positive comments from the customers can be seen online on social media platforms and review sites.

Hence, it is not just about how many posts you publish each day. But how you engage and inspire your consumers through online customer service. Ultimately, digital marketing has more power than you can imagine. You could be missing out on some great returns on investment, better brand engagement, and low-cost campaigns. You can also take an online course for entrepreneurs to learn more about digital marketing. You can also take the LFP Bada Business.