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Business motivation

5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals

5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals
5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals

Summary: Profitability, growth, increased confidence, more time, and less stress. This is the recipe that any entrepreneur would love to learn. You can achieve all this and more with the right business coach.

The days whether you should hire a business coach or not for your small startup are over. We know that successful people have mentors, coaches, and helpers who guide and help them to achieve their goals.

But the question is, how do I find a coach who is a good fit for me?

To answer this question, you must first ask yourself if you are ready. Secondly, you must ask yourself about your needs and requirements. A great business coach will leave no stone unturned to push you out of your comfort zone. He will recognize your excuses, even if you are unaware of them.

From hybrid programs and group coaching to personal consultation, business coaching comes in all shapes and sizes including recorded lessons, live calls, pre-recorded programs, and one-to-one coaching.

Here is a checklist you must follow while you are looking for a business motivational speaker.

1. Ask For Referrals

Before you start looking up for the right mentor on Google, it is recommended to ask for referrals in your network who knows a great coach. Always know that your requirements might be different compared to your peers. Hence, always keep your needs and goals in mind while talking to a prospective business coach to make sure there is synergy. You can use LinkedIn or Facebook, as well as people in your networking groups.

2. Take Consultation

Investing in a personal coach is no small deal. You need to have a conversation with your prospective coaches because there is no other way to figure out compatibility. Most coaches offer a free consultation. If one session is not enough for you to decide, you can ask if you can purchase a single session before making your decision. Avoid working with a business coach who will not speak to you but gives you a high assurance of excellent results.

3. Effortless Communication

For any conversation to be productive, communication is essential. Every person thinks, perceives, analyzes, and understands differently. When seeking a business mentor one essential thing is to find a person who not only listens to your ideas but also understands your mindset. Your prospective coach should have an open mind about how you perceive ideas.

4. Consider the Cost

Hiring a business coach will cost you. Keep an open mind about the financial investment. You are paying your coach for his experience, wisdom, knowledge, and proven track record that he has. Consider how much money hiring a mentor will cost you. Also, calculate how much revenue your business will generate if you continue to follow your existing strategy without a business coach.

Depending on your goals, coaching investment can pay off on various levels, such as by increasing revenue, giving personal growth, reducing stress, and giving more freedom.

5. Be Prepared for the Long Haul

A business coach no matter how proficient he is in his field, couldn’t turn around your business overnight. Change does not happen overnight unless you are an entrepreneur who needs assistance in only one or two topics to coach around. Once you have achieved your initial goals, focus on maintaining a year-long relationship with your coach. The benefits don’t go away, they are just the ongoing change state.

A business can’t grow to its full potential unless the person who is leading it is mindful, healthy, and happy. The most critical factor in this equation is you. It is worthy to invest in your growth and engage with a coach who will support and inspire you to achieve growth in your business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Business motivation Technology

How Bada Business Community App Helps Your Business to Grow Exponentially?

How Bada Business Community App Helps Your Business to Grow Exponentially
How Bada Business Community App Helps Your Business to Grow Exponentially

Summary: Are you an entrepreneur who is looking for a dedicated platform to interact with other business owners and industrialists to discuss innovative ideas and creative approaches to various business challenges? Bada Business community is the answer.

“Alone we can do so little, together we can do so much.”- Hellen Keller

This inspirational quote has been a popular one with us. So many times whenever we forget the power of community, this quote reminds us of the unforgettable strength of people coming together for a common and a greater cause.

This theory can be applied in many aspects of life- both professional and personal. For instance, a business can be founded by a single person, but its sustainability and growth depend on its employees. Whether it’s a startup or a large company, an organization can achieve its goals only if its manpower works together and play its part perfectly.

Similarly, in today`s digital world, a brand can make its presence when it reaches out to its target audience. But, not every customer is your customer. And not every platform is meant for your business.

For instance, where Facebook promotes strong family relationships, LinkedIn symbolizes a platform that is meant only for professional relationships. You can share your vacation pictures on Instagram and Facebook, but on LinkedIn, you will have to abstain from doing so. Hence, a company needs to identify its target niche for business growth and scalability.

For so many years, we have been witnessing the surge in social media platforms that are meant solely for entertainment purposes. There is a dearth of good social media platforms that are meant only for entrepreneurs, solopreneurs, wantrepreneurs, SMEs, and MSMEs. A platform that allows its users to learn the twisted dynamics of business fundamentals in a layman language is the need of the hour.

According to InvestIndia.gov.in, our country witnessed the birth of 44 unicorns with a total valuation of $92.77Bn in 2021. In the first two weeks of January 2022, India has got its 2 unicorns.

Since the onset of COVID-19 many young entrepreneurs are looking to take their startup businesses to the next level. But due to lack of guidance and a tailored-fit community, they often end up doing a 9-to-5 desk job. To help the Indian youth with their entrepreneurial journey and small business owners, we have launched the Bada Business community app!

What is Bada Business Community App?

Bada Business community app is India`s 1st platform where a large community of entrepreneurs, solopreneurs, wantrepreneurs, and SMEs come together for learning and growth.

Most often business owners, entrepreneurs, and even popular brands use platforms like Facebook, Instagram, Twitter, and LinkedIn. Though using these platforms might result in good marketing, the absence of a relevant audience and trustworthy partners lead to slow business growth and less lead generation. Where using social media platforms might be helpful for the B2C business model, for B2B business, these platforms often result in a waste of time and effort.

At Bada Business community app, you will find relevant people with whom you can discuss the possibilities of business and share your ideas. What`s more? You can find 1 Lakh active followers in just 100 days, who are genuinely interested in your product or service and are not just looking for a marketing gimmick i.e. follow for following, like for like.

Key Benefits for Bada Business Community App

Apart from helping the community of business owners grow, there are various benefits of using this app. Here are some listed below:

  1. Build Your Network

If you want to become a social media influencer or a content creator for your niche target audience, the Bada Business Community App can help you to build your network. You can easily share knowledge and information and attract more potential customers.

  1. Learn Vital Marketing Skills

When you connect and share with like-minded people, you grow, unexpectedly! Many marketing experts, subject matter experts, and advertisers are present on Bada Business Community App! You can learn advanced sales techniques, digital marketing strategies.

  1. Attend Masterclass by Industry Experts

When we subject matter experts, we don`t mean the self-proclaimed ones! On Bada Business Community Experts we have experts from the industries with whom you can learn the dynamics of the business world. From video editing to data management, sales techniques to digital marketing, you can learn anything from our free Masterclasses!

  1. Create Unique Content

Ever thought of creating content that provides value to your users? On the Bada Business community app, you can upload different modes of content i.e. interactive videos, infographics, and images. You can also get constructive feedback from your users that can help you to make improvements.

Bada Business community app is an interactive platform where small business owners, entrepreneurs, and SMEs can share a platform dedicated to the business community. You too can explore the unlimited possibilities that India`s no.1 platform offers, today!

Download now! https://tinyurl.com/nhav2kp6

Categories
Startup

How To Start Tea Stall Business Under 20k In India

How To Start Tea Stall Business Under 20k In India
How To Start Tea Stall Business Under 20k In India

In India, tea or a ‘garma garam chai’ is something that starts a day, ends a day! From greeting guests to making interesting conversations, a cup of tea is the solution to every problem. Mornings are incomplete without them. And it is no secret that we Indians love our morning tea. Whether you have to rush for a morning meeting or manage your household chores, a hot cup of tea gives a great start to our mornings.

According to a report published in Economic Times, India is now the world`s 10th fastest growing market for specialist tea and tea retail chains. The industry is estimated to grow 6.9% a year to Rs 4,540 crore by 2023 in value sales’.

The industry has gained popularity, especially among young consumers. Specialist tea shops attract youth, especially in large cities. So, if you are planning to open a tea stall business under 20K, it would be a perfect time to do it.

Opening a tea shop can be profitable and a self-rewarding business. So if you are a young entrepreneur who wants to become financially independent, open a tea stall business.

Here is a step-by-step guide to help you come up with a brilliant tea shop business plan:

1. Choose a Perfect Chai Stall Business Model

Having the right business model is paramount for any startup business. Hence, you will have to decide which type of business you would like to start. You will have to zero in on whether you want to come up with a small tea stall or a café.

A small tea stall business sells low-cost tea to the customers along with snacks. Depending on your investment capacity, you can decide whether you also want to provide seating arrangements to your customers. You can use disposable cups and provide snacks like omelets, toasts, and other snacks.

This is a low-cost tea shop business idea and can be started with as low as Rs 20K.

2. Should You Go for Franchise or Ownership

In urban as well as cities in rural areas, the demand for tea has gained popularity. A lot of companies are now offering franchise business opportunities to new entrepreneurs, solopreneurs, and wantrepreneurs.

If you want to start a tea and snack stall with a brand, then a franchise is the best option for you. Why? Because an already established brand will attract customers since the very first day.

However, if you want to start your own tea stall business under Rs. 20,000, then starting your own business is more profitable for you.

3. Pick a Location

The next thing that you must do after deciding the business model, you will have to find an apt location for your tea stall. The choice of location can be the deciding factor between success and failure.

  • Always select a place which is located in a busy market or shopping area. This will ensure you get high footfall throughout the day.
  • The location should also be easily accessible by the consumers. Your selected place must also possess great visibility too.
  • It is very important to understand your target audience. You can then choose your location accordingly.
  • The location should be affordable too. It is best to choose a place for your tea stall business that is easily affordable. Also, check the lease fluctuation patterns of the past few years.

4. Business Registration & License

Most of the tea-stall businesses in India run as proprietorship models. If you too are planning to follow the course, your PAN card is sufficient for that. You will also need a Trade License from the Local Municipal Authority.

5. Go Online

With a nominal investment, you can sell your tea online on the internet. If you do not have enough funds to advertise, you can use the power of social media platforms.

The online presence of your brand on popular networking platforms like Facebook and Instagram can help to build your brand`s reputation.

Opening a tea stall business in India is one of the most popular business ideas. However, it also needs a great deal of market research and business planning. You can learn the dynamics of business, challenges you might face, and solutions in advance to make your business successful with our Problem-Solving Courses.

Want to start your own tea stall business? Click here: https://www.badabusiness.com

Categories
Business motivation

How To Take Advantage Of 6 Digital Marketing Trends For 2022

How To Take Advantage Of 6 Digital Marketing Trends For 2022
How To Take Advantage Of 6 Digital Marketing Trends For 2022

Digital marketing is always evolving, but 2022 will be quite dramatic. Startup businesses and brands not only plan to keep up with the future of marketing but should also be prepared to make the most out of it.

Whether you want to be an influencer, or want to take your startup business to the next stage, here is a list of 7 top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage:

1. Meta is omnipresent

Facebook has changed its name to Meta. Meta is a term for virtual and augmented experiences. In simpler terms, it represents an interactive experience of a real-world environment, virtually. Creating a name for the parent company is quite logical and with that masterstroke, Facebook is betting big on the future of the web.

Pro Tip: This is the time when marketers should start looking for opportunities and experimenting for their businesses in these spaces.

2. Influencers continue to flourish

Influencer marketing is still a hot trend is set to reach $13.8 billion in 2021. This trend is here to stay and will continue to grow. The campaigns by influencers provide context and relevance since the influencer who is followed by millions of people is endorsing the brand. B2B brands will also continue to embrace influencers and many popular and high-end brands have harnessed this trend.

Pro Tip: Marketers should keep looking for opportunities to collaborate with influencers in their space.

3. Marketers get more strategic

As artificial intelligence, machine learning, and business automation have already reduced a lot of the grunt work of digital marketing, marketers need to keep up with the pace and become more strategic. The opportunities in digital marketing continue to grow.

Pro Tip: “What drives your business growth?” should be the primary focus of the marketers and they must think strategically about it.

4. LinkedIn is growing & will keep growing

LinkedIn in each quarter shows considerable gains in monthly active users and also in terms of engagements on the platform. They are continuously launching new features to provide more value and drive better results for businesses and pages.

Pro Tip: LinkedIn will continue to be a rising star in the digital space; hence, marketers should go all-in on LinkedIn.

5. SEO is more integrated

Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers are required to focus more on providing an outstanding and meaningful experience to their users instead of using hacks and tricks of SEO.

Pro Tip: According to the best business motivational coach Dr. Vivek Bindra, marketers should focus less on SEO and more on relevant and excellent user experience.

6. Websites get faster

Page loading time is an important part of any website`s user experience. And most often people let it slide for better designs, functionality or to add more content to web pages. If a user clicks on your website and it takes more than a few seconds to load, they are likely to leave your page. This will result in losing a potential customer and can cost you a conversion.

Pro Tip: Marketers ensure that their website is well optimized and responsive.

7. Less is more

The explosion of digital marketing options means that almost every brand wants to dominate all the platforms. However, smart businesses focus on dominating just one channel. Though it is easy to get distracted by new trends, the majority of the business growth still comes from the foundational tools in digital marketing.

Pro Tip: Don`t forget to focus on your strength and foundation.

If you are an entrepreneur and planning to establish a strong brand presence for your business, the above-mentioned marketing tips should be considered.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Motivational

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You!

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You
5 Things Science Says Your Facebook & Instagram Feeds Reveal About You

Social media has become an integral part of our lives. Thanks to affordable smartphones and cheaper data plans, social media has become easily accessible to all. But did you know that what you post online and how you use a particular platform like Instagram, Facebook can say a lot about you?

There have been many scientific studies that have revealed a strong connection between a person`s mental health and social media. While social media platforms have proved to be an excellent way to make the world more connected, they have created new challenges as well.

For instance, according to recent research people who are more frequently browse Instagram are more likely to show signs of depression than others.

From job to leisure, emotions to religion to diet, social media has captured almost every aspect of our lives. Facebook and Instagram feed reveal a lot more about you that you can anticipate.

Here are 5 things that your social media feeds reveal about you, according to research:

1. People With Depression Post More Frequently on Instagram

The frequency at which you post on Instagram can be an indicator of your mental health. Harvard and Vermont universities came together to research by using a computer program in which they analyzed more than 43,000 Instagram posts from 166 users to analyze how people with depression use these apps.

Turns out users who are struggling with mental health issues posted more frequently than those who were physically and mentally healthy. They also used fewer filters and had more faces in their feed.

2. Users who spend too much time on Social Media are Less Happier

If you have been living under the rock, let us tell you that spending too much time on social media can be toxic. But once you limit the time you spend on social media, the experience can be fulfilling. An app called Moment collected data from the social media platforms of people`s usage and discovered that there is a happiness breaking point for each platform.

If you spend more than 23 minutes on Facebook, it can result in an unhappy experience, and for Instagram, the threshold is 31 minutes.

3. Social Media Platforms can Skew Your Memories

Almost everyone who is on social media puts images, reels, or stories about their happy life. You want to see yourself in a positive light. It does not mean that everyone is living their fantasy life. Instead, it simply means that they are publishing happy photos and happy memories through a filter.

And while many people might think that social media is a great place to collect their happy memories so you can go and recall them later, it will not be the case. According to one study most people post about their false-positive memories on social media. But when they look back at their photos, what they are recalling is something that is false and inaccurate portrayals of memories. This can skew their significant events.

4. Spending too much time on Social Media can Make your feel Isolated

While many people think that social media keep us more connected, the matter of fact is that it has made a large number of people socially isolated. Today, many people sit for lunch or dinner with their family, only to have their eyes glued to their phone screens and minds contemplating over social feeds.

According to a recent study, people who spend more than two hours a day on social media have twice the odds of getting isolated socially as compared to those who spend less time.

5. People who post excessively about their partners are likely to have low self-esteem

Many few people know that they are revealing their personality traits through their posts on Facebook and Instagram. According to research conducted by Research Daily in which they collected data from 555 Facebook users, people with low self-esteem tend to post about their current romantic partners more frequently.

Social media is useful in plenty of ways if only used constructively. Before you send your next post, take a moment to analyze your intentions behind it. We hope, this article will help you to understand and realize how one should make the most use of social media platforms.

If you are an entrepreneur and want to upscale your business, you can take our Business Coaching Program. It not only offers you hand-holding support and premium content but also easy access to video tutorials from anytime, anywhere in easy-to-understand Hindi language.

Categories
Marketing

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Facebook Marketing| Representational Image (Photo Credits: Pixabay)
Facebook Marketing| Representational Image (Photo Credits: Pixabay)

Businesses, in the present scenario, are highly dependent on social media on promoting its product and services, and also ensuring wider reach. As a huge section of population is on various online networking sites, digital marketing has become an utmost important component on any firm’s overall marketing and promotional strategy. It has become easier to interact with potential customers over the social media platforms. A business can effectively engage in one-to-one communication with people, understand their preferences and ensure quick response to their queries. It also helps a firm to receive immediate feedback from the customers about its product and service, thereby providing quick redressal to their grievances.4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

One such highly popular and used social media platform is Facebook. People from almost all the age groups use it on a regular basis. Promoting business on Facebook can increase the firm’s reach mani-folds and build itself into an online brand. There are various strategies for small business to promote their business on the platform and earn customers. Here are some low cost and effective tips for promoting Small Business on Facebook :

Make a Facebook Page for Business:

The first step of promoting the small business on Facebook is by making its page on the platform. Firm should post all information of its product and services, including features, cost, description, usage among others on the page. It should also post attractive pictures of the offering on the Facebook page. Discounts, rebates and other sales promotion schemes offered by the business should be regularly updated on it. Businesses should try and make the page as attractive as possible. 5 Steps Companies should take to Improve Diversity at Workplace!

Post regularly on Facebook:

The age old saying on ‘Out of Sight, Out of Mind’ works equally well on the social media platforms as well. Businesses should regularly post about themselves, their product, services and offers on Facebook. It helps to create a place for the brand in the people’s mind, who might convert into actual customers.

Use Multimedia Posts:

One should keep experimenting with the posts on social media. Firms should not stick only to text or images but also use different multimedia elements. There is a wide range of varieties to chose from. This includes audio, video, visuals, GIFs, text, infograms, interactive data tools, 3D pictures among others. It helps to attract attention of the customer to the product.

Engage with the Followers:

Most important thing on all the social media platforms, including is Facebook, is engagement with the followers and creating a presence. Firms should post interactive content including polls, contest, events, online interaction among others. They should also ask customers to review their products and services online. If a customers comments on the post, immediately give a positive reply to it. All these makes customers valued.

If the small business has a sound budget it can also go for Facebook Ads and paid promotions online. Facebook and other social media platforms provide a golden opportunity for businesses to promote its products and services and have a wider reach. Firms should totally cash on it.

Categories
Technology

‘Nayi Shuruaat’, a Campaign Launched by Facebook to Celebrate the Success of Small Businesses in India Amid Crisis; All You Need to Know

Facebook (Photo Credits: Pexels)

In a bid to spread the success of the small business and their growth in India, social media giant Facebook on Tuesday launched ‘Nayi Shuruaat’. The newly launched campaign celebrates the small businesses of across the country. The campaign will help these businesses crawl back to normalcy and make a new start or a ‘Nayi Shuruaat’ amidst the deepest crisis the world has seen in recent times. The campaign by Facebook celebrates many such real stories of optimism, strength, and economic recovery from across the country. Facebook on Tuesday said that it is committed to help India quickly recover economically and socially in 2021 from the pandemic-hit year, by deepening support for small businesses and test and roll its new features from the country to the rest of the world.

About ‘Nayi Shuruaat’ campaign:

  1. The ‘Nayi Shuruaat’ campaign was launched during Facebook’s ‘Fuel for India’ event. It is an ode to the resilience of small businesses amid crisis.
  2. Nayi Shuruaat celebrates many such real stories of optimism, strength, and economic recovery from across the country
  3. Several such stories were also be unveiled during the upcoming Facebook Fuel for India virtual event on December 15 and December 16.
  4. Facebook CEO Mark Zuckerberg via a virtual address during the event said that India’s building local capabilities and tech capacity to power innovative new business models and provide the citizens access to digital financial inclusion.

Facebook said it will continue to work closely with key partners to build a stronger ecosystem for small business growth in the country by investing in skilling programmes such as Boost with Facebook, entering in key partnerships such as with venture capital funds for the VC Brand Incubator program, and by giving people new ways to support small businesses such as the Instagram Food Stickers.

Zuckerberg on Tuesday said its partnership with Jio Platforms will help support millions of small businesses in India. Zuckerberg made the remark during a conversation with Mukesh Ambani, Chairman and Managing Director, Reliance Industries at the first Facebook Fuel for India 2020 event.

Categories
Startup Strategy

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

Social Media principles all start-ups should follow| Representational Image (Photo Credits: Pixabay)
Social Media principles all start-ups should follow| Representational Image (Photo Credits: Pixabay)

A business is able to survive and sustain in long-term only if it creates adequate and apt awareness about the products and services it offers. Enterprises all over the world have been increasing investing in widening their market and customer base. One way of reaching out to the potential customers is through social media. According to Satistia, nearly 50 per cent of the world’s population uses social media. That’s over 3 Billion users worldwide. It has become indispensable for businesses, both established and start-ups to increase their social media presence and attract people. For start-up owners, creating an online presence should be of utmost priority. Each person spends an average of 2 hours and 22 minutes on social networks and messaging, as per Global Web Index.

Mere creating accounts on various social media platforms won’t suffice. Every start-up should emphasis in creating a comprehensive, well-researched and flexible social media strategy. Different social media platforms including Facebook, Instagram, Twitter, YouTube,  LinkedIn, among others have been proved useful in promoting, advertising businesses and generating awareness about the product. However, strategy should be in compliance with the functioning of the respective platform. 7 Strategies For Getting More Business From Social Media.

Here are 5 Key Principles all Start-Ups Should Follow While Promoting Their Businesses on Social Media –

Choose Your Platform Wisely:

All social media platforms have their own reach and users, however one should be careful in choosing the digital platform used to advertise the products. One may choose multiple platforms as well, but careful prioritisation will be needed in that case. Usually one should start with a platform he/she has complete knowledge about. For instance, if the start-up is youth-centric, one should go for a full-fledged promotion of Facebook and Instagram, both of which have huge young followers.  According to data 7 4 per cent of users check Facebook daily, with an average of 8 times a day. LinkedIn is a better platform to promote research-based or KPO-based products and services.

Post Attractive Context:

One of the most important elements of any marketing and advertising strategy is the content. On social media, especially content is the king. One should try and incorporate various multimedia components in the post. Making the content attractive and unique is important so that it doesn’t get lost in hundreds of things being posted online every second. Several multimedia elements like audios, videos, graphics, images, interactive media, infograms, GIFs etc can be used to make the content attractive. Avoid writing in bigger texts as no one on social media have the patience to read and respond to it.

Collaborate with Social Media Influencers’:

The biggest gamble in the social media game is to get followers, likes, shares and clicks. One of the tried, tested and easy ways is to collaborate with social media influencers and personalities.  According to Fourcommunications report, 49 per cent of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. A consumer feels confident in the recommendation from an influencer, and he or she will be more likely to purchase the product. Top Trends To Remember Before Planning Digital Marketing Strategy.

Use of SEOs and Hashtags:

Making an account of social media and posting content is not sufficient, one’s content should be visible to the target consumers as well. Scores of content is being generated and pushed on various digital platform every passing second. It is therefore necessary to create SEO-compliant content. SEO or Search Engine Optimisation are basically those keywords that are most searched online. When someone tactically puts the SEOs in its content, the probability of it being fetched by search engine increases. Similarly the use of appropriate ‘#’hastags is also important while promoting posts on digital platform.

Social Media Analysis:

It is important to have a regular monitoring of the performance of various social media posts, so that the firm knows what the customers want. Several social media engagements including number of likes, shares, retweets, quotes, comments etc,. There are various tools that help to analyse the social media, for instance Google Analytics, Snaplytics, Sprout Social among others. It is important to keep a note of social media performance, and receive the policy as and when required.

Promoting the start-up on social media is the need of the hour. As more and more people are drifting away from physical market place to digital ones, robust and detailed policy on social media management is important. 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9 per cent) in 2020, as per a recent data.