Tag: social media platforms

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

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Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Business motivation

5 Best Places To Find A Business Coach

5 Best Places To Find A Business Coach
5 Best Places To Find A Business Coach

Summary: Wondering where to find a perfect business coach for your startup? Here is a list of the five best places where you can start. You are guaranteed to be surprised!

Are you looking for a business coach or a mentor? If you are a young entrepreneur and lack experience in running a business successfully, you should start looking for the right mentor. Working with the right mentor provides plenty of benefits. Not only will you receive guidance and support from an expert, but you will also be able to leverage your mentor`s network of contacts. This may help you in finding new investors, making new clients, and finding more business.

However, the real trouble is finding the right mentor which is quite difficult. Mentoring is a time-consuming process. And, not all experience business owners will invest their time and effort to help budding entrepreneurs.

So where you can find a business mentor who is willing to invest his time and provide guidance to you? Here are some of the places to start:

1. Online Mentorship Community

Though there are multiple social media platforms, none of them are dedicated to only entrepreneurs where they can find the right business coach or connect with potential mentors. Bada Business Community App is an example. With usually little or no cost, you’ll be able to sign up, find prospective mentors in your area of expertise, chat with them and potentially meet in person to begin an extended partnership.

2. Professional Networking Events

Before hiring a business coach, always communicate with them. To initiate a conversation with prospective mentors, you can attend more networking events. Business leaders are always looking for prospective clients, employees, or partners for the future. At such events, you can meet many different areas and expand your network.

3. Fitness Classes & Groups

Business leaders often like to stay healthy and fit. This is why you will frequently find them in fitness classes and other related groups. You too can join Yoga or meditation classes. From there, you can participate regularly and improve your networking along with making your networking strong.

4. Industry Events

If you are looking for a mentor related to a particular field, there is no better place to go than business events. These events include webinars, seminars, conferences, tradeshows, and informal meet-ups. For instance, a few months back Dr. Vivek Bindra organized an event that aimed to enhance leadership skills.

The event was attended by many senior management leaders and successful billionaires. This event presented many opportunities for young entrepreneurs to connect with seasoned leaders.

5. Social Media

You can find mentors by searching for them on social media — especially through publicly available platforms like Twitter or professional-centric platforms like LinkedIn and BB community. With keyword searches, you’ll be able to find mentors that match your criteria, and by monitoring followers and engagement levels, you can determine a person’s reputation and willingness to talk with others.

Never lead with an outright request. Get to know your hoped-for mentor first; and, if you can, offer something of value to begin the relationship.

So, now that you know exactly where you can find a mentor, you may wonder whether it`s necessary to have a mentor in the first place. After all, so many people have become successful without a formal mentorship. But truth to be told, everybody has somebody to learn from. Hence, finding a best business coach can be beneficial for your professional as well as personal growth.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Startup

How To Start Tea Stall Business Under 20k In India

How To Start Tea Stall Business Under 20k In India
How To Start Tea Stall Business Under 20k In India

In India, tea or a ‘garma garam chai’ is something that starts a day, ends a day! From greeting guests to making interesting conversations, a cup of tea is the solution to every problem. Mornings are incomplete without them. And it is no secret that we Indians love our morning tea. Whether you have to rush for a morning meeting or manage your household chores, a hot cup of tea gives a great start to our mornings.

According to a report published in Economic Times, India is now the world`s 10th fastest growing market for specialist tea and tea retail chains. The industry is estimated to grow 6.9% a year to Rs 4,540 crore by 2023 in value sales’.

The industry has gained popularity, especially among young consumers. Specialist tea shops attract youth, especially in large cities. So, if you are planning to open a tea stall business under 20K, it would be a perfect time to do it.

Opening a tea shop can be profitable and a self-rewarding business. So if you are a young entrepreneur who wants to become financially independent, open a tea stall business.

Here is a step-by-step guide to help you come up with a brilliant tea shop business plan:

1. Choose a Perfect Chai Stall Business Model

Having the right business model is paramount for any startup business. Hence, you will have to decide which type of business you would like to start. You will have to zero in on whether you want to come up with a small tea stall or a café.

A small tea stall business sells low-cost tea to the customers along with snacks. Depending on your investment capacity, you can decide whether you also want to provide seating arrangements to your customers. You can use disposable cups and provide snacks like omelets, toasts, and other snacks.

This is a low-cost tea shop business idea and can be started with as low as Rs 20K.

2. Should You Go for Franchise or Ownership

In urban as well as cities in rural areas, the demand for tea has gained popularity. A lot of companies are now offering franchise business opportunities to new entrepreneurs, solopreneurs, and wantrepreneurs.

If you want to start a tea and snack stall with a brand, then a franchise is the best option for you. Why? Because an already established brand will attract customers since the very first day.

However, if you want to start your own tea stall business under Rs. 20,000, then starting your own business is more profitable for you.

3. Pick a Location

The next thing that you must do after deciding the business model, you will have to find an apt location for your tea stall. The choice of location can be the deciding factor between success and failure.

  • Always select a place which is located in a busy market or shopping area. This will ensure you get high footfall throughout the day.
  • The location should also be easily accessible by the consumers. Your selected place must also possess great visibility too.
  • It is very important to understand your target audience. You can then choose your location accordingly.
  • The location should be affordable too. It is best to choose a place for your tea stall business that is easily affordable. Also, check the lease fluctuation patterns of the past few years.

4. Business Registration & License

Most of the tea-stall businesses in India run as proprietorship models. If you too are planning to follow the course, your PAN card is sufficient for that. You will also need a Trade License from the Local Municipal Authority.

5. Go Online

With a nominal investment, you can sell your tea online on the internet. If you do not have enough funds to advertise, you can use the power of social media platforms.

The online presence of your brand on popular networking platforms like Facebook and Instagram can help to build your brand`s reputation.

Opening a tea stall business in India is one of the most popular business ideas. However, it also needs a great deal of market research and business planning. You can learn the dynamics of business, challenges you might face, and solutions in advance to make your business successful with our Problem-Solving Courses.

Want to start your own tea stall business? Click here: https://www.badabusiness.com

Categories
Startup

The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate

The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate
The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate

A great idea, it takes a form of reality that can result in the “next amazing venture”. Anyone can have a big idea to start a startup business, but no market exists for just creative ideas. What separates wantrepreneurs from entrepreneurs is the ability to execute a vision.

Turning an idea into a tangible product or a service that can resolve customers` problems take a ton of effort. And the hardest part about running a startup business is to build it from the scratch. Meeting investors, raising funds, learning the ropes, and finding those first few customers is far from easy.

Success requires hard work, determination, and passion. So among many other millions of things that you are doing right now to take your startup business to next level, entering into entrepreneurship competitions could also be the perfect catalyst that you might need right now.

Many shows provide an excellent platform to startups and their founders where they can showcase their journey. Startup shows and competitions not only get small business startups ‘out of the building’ and provide them recognition, but they are also a great way to begin validating your business, products, and service.

Startup shows give a chance to young and fresh entrepreneurs to share their struggles, ideation, hard work, and endless efforts that go behind their products and services. Though it will take great efforts from the participating startups, the recognition and exposure that these shows will give the new ventures are enormous.

Apart from that, there are many other advantages startup businesses can gain by entering into competitions than the prize. We are sharing the best ones with you below:

1. A Chance to Meet Your Competitors

Participating in a competition can give you a larger picture of your business. It will force you to think and rethink critically about every aspect of your business. You will get an opportunity to know your industry, competitors, distinct challenges, and the market you are addressing. In order to compete, you will have to assess the competitive landscape, set your short-term and long-term goals, and define your value proposition.

Not all shows and their formats are created equally. There exist a wide variety of platforms that are tailor-made for specific industries, company stages, etc, and thus, every entrepreneur should do in-depth research before jumping in.

2. Helps You Find Your Perfect Pitch

Pitch, Pitch, Pitch! Talk to any entrepreneurs and they will tell you that they are always thinking about ways to pitch their startup business plan to investors and stakeholders. But telling your story, pitching your business idea, or selling your value proposition requires patience and practice. However, when you are competing against others, you will have to find what works and what doesn`t to be your best version.

Test your pitch on your friends, colleagues, family, or your teammates. Take their feedback, observe how they react, and don`t be afraid of rejections.

3. Startup Shows Help Your Optimize Unique Value Proposition

Competition forces you to think ‘out-of-the-box and get creative to stand above the rest. At times, you will have to put down your business on paper. Hence, practicing your written communication as well as your presentation skills is essential to build your unique identity as a brand to create an exceptional recall value.

This process can give immense benefit to your startup business regardless of how you perform in the competition or if you win it. If you are looking for an amazing show where you can provide the exposure to your startup business that it deserves, you can take part in The Bada Startup Show.

The Bada Startup Show is also a unique kind of show which is meant to provide an excellent platform to a small startup business. The major goal of the Bada Startup Show is to empower the Indian SMEs and MSMEs by showcasing their journeys on National Television and social media channels of Dr. Vivek Bindra, founder and CEO of Bada Business Private Ltd. He is also one of the best motivational speakers and leadership consultants in India.

The Bada Show will give a golden chance to startups across India to showcase their entrepreneurial journey and get their story covered by celebrity anchors. Not only this show will be a huge platform to reach a wider audience at no cost, but will also give global recognition as Dr. Vivek Bindra`s YouTube channel has 17+ subscribers.

It is important to understand that entering into any competition requires endless efforts and determination with no guaranteed returns. However, learning is great! And experience is valuable. There is much more to gain by entering into competitions than the prize.

So are you ready to participate in the Bada Startup Show exclusively for Indian entrepreneurs? To participate, you can click here: https://badastartupshow.badabusiness.com

Categories
Strategy

9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales

9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales
9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales

Whether you are an entrepreneur or an established brand that has lost its spark in the business world, digital marketing can give you unprecedented opportunities to attract and convert leads.

Digital marketing is the undisputed king of the digital world. A lead generation is a process of attracting and converting your prospects into customers.

So, why lead generation is essential for your business?

For the obvious reason that it can lead to more sales that ultimately means more revenue. The more leads you will have, the more robust your business will be and the profit too. However, no set pattern will prove to be a hit with your customers.

This is the reason that you must experiment with different avenues to help you reach a wide variety of people. When you are focusing on generating leads from organic traffic, it is important to diversify your efforts and implement different strategies to convert more people.

1. Research For Keywords & Hashtags

Organic traffic relies on your ability to understand how your target customers and other prospects are looking for your products and services on search engines. You must know relevant keywords for your business, along with the competition of those keywords.

Incorporating well-researched keywords and hashtags can optimize your website or social media page, making you more visible and easily searched.

2. Understand the Personas

Before you begin writing your next blog, shoot a video or redesign your website for its big launch, it’s highly recommended that you create a ‘Buyers Persona’ so you know exactly who your target audience is.

A buyer`s persona is understanding your target audience. Their age, gender, religion, region, buying behavior, how they spend their time on the internet, and their buying behavior can give you some rare insights that will prove beneficial for your business.

Once you understand who your target audience is you can begin the process of creating content that will resonate with your prospect.

3. Pick your Social Media Platforms Wisely

Sharing your posts, blogs, and videos across social media will increase the chance of your content engaging with your audience. But it is recommended to research to find out which platform suits your product or service the best. Every social media platform is just another search engine that’s waiting for your keywords. So don’t stop at just one!

4. Publish Interactive Content

Whether it is B2B or B2C, interactive content is a hit amongst the customers across social media platforms. The most popular is the online quiz when it comes to B2C. These quizzes can be anything related to the current trend, viral event, or something about your product and service.

Interactive content is highly compelling as the cycle of input and feedback keeps the audience glued to their seats. However, if done wrong, it can be cheesy as well.

5. Use Product Videos

If you are good at weaving stories then you can make your content videos. Videos in today`s world can work like a charm with your target audience. Videos can increase landing page conversions even when people are not watching them completely. You can hire a graphic designer and a video editor can bring your stories to life with amazing graphics, reels, and videos that will help you to generate leads.

6. Set the Frequency

The more good content you create the more organic leads you will generate. But, it is essential to set a frequency. When your audience is online and more engaged should determine your frequency of posting.

Where less posting can lead to less engagement and audience reach, too much posting can make your audience ‘unfollow’ you. Be sure to check your social media insights and analytics as they can guide you to come up with powerful content marketing strategies.

7. Be Consistent in posting

When you are looking to increase organic leads, it is important to be consistent in posting content. Both your audience and search engines value consistency.

8. Check the Analysis

Understanding the keywords and posting relevant content is very essential to your understanding of organic traffic. When you understand your target audience, it is easy for you to analyze where your website is ranking highest, or which blog, article, post, or poll is bringing massive engagement. This will help you to find out where your organic visitors are landing on your websites.

9. Modify to Make Engaging Content

Once you have done the analysis part, it will give you a fair picture of what is working and what is not with your target audience. You can modify, add or subtract a certain dimension from your content to make it more engaging.

Organic leads are your potential customers who might be interested in your company or a specific product. By using the above-mentioned strategies you can engage a wider audience to convert more leads.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click with a personalized coach. To know more about business coaching program, visit: www.badabusiness.com

Categories
Motivational

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You!

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You
5 Things Science Says Your Facebook & Instagram Feeds Reveal About You

Social media has become an integral part of our lives. Thanks to affordable smartphones and cheaper data plans, social media has become easily accessible to all. But did you know that what you post online and how you use a particular platform like Instagram, Facebook can say a lot about you?

There have been many scientific studies that have revealed a strong connection between a person`s mental health and social media. While social media platforms have proved to be an excellent way to make the world more connected, they have created new challenges as well.

For instance, according to recent research people who are more frequently browse Instagram are more likely to show signs of depression than others.

From job to leisure, emotions to religion to diet, social media has captured almost every aspect of our lives. Facebook and Instagram feed reveal a lot more about you that you can anticipate.

Here are 5 things that your social media feeds reveal about you, according to research:

1. People With Depression Post More Frequently on Instagram

The frequency at which you post on Instagram can be an indicator of your mental health. Harvard and Vermont universities came together to research by using a computer program in which they analyzed more than 43,000 Instagram posts from 166 users to analyze how people with depression use these apps.

Turns out users who are struggling with mental health issues posted more frequently than those who were physically and mentally healthy. They also used fewer filters and had more faces in their feed.

2. Users who spend too much time on Social Media are Less Happier

If you have been living under the rock, let us tell you that spending too much time on social media can be toxic. But once you limit the time you spend on social media, the experience can be fulfilling. An app called Moment collected data from the social media platforms of people`s usage and discovered that there is a happiness breaking point for each platform.

If you spend more than 23 minutes on Facebook, it can result in an unhappy experience, and for Instagram, the threshold is 31 minutes.

3. Social Media Platforms can Skew Your Memories

Almost everyone who is on social media puts images, reels, or stories about their happy life. You want to see yourself in a positive light. It does not mean that everyone is living their fantasy life. Instead, it simply means that they are publishing happy photos and happy memories through a filter.

And while many people might think that social media is a great place to collect their happy memories so you can go and recall them later, it will not be the case. According to one study most people post about their false-positive memories on social media. But when they look back at their photos, what they are recalling is something that is false and inaccurate portrayals of memories. This can skew their significant events.

4. Spending too much time on Social Media can Make your feel Isolated

While many people think that social media keep us more connected, the matter of fact is that it has made a large number of people socially isolated. Today, many people sit for lunch or dinner with their family, only to have their eyes glued to their phone screens and minds contemplating over social feeds.

According to a recent study, people who spend more than two hours a day on social media have twice the odds of getting isolated socially as compared to those who spend less time.

5. People who post excessively about their partners are likely to have low self-esteem

Many few people know that they are revealing their personality traits through their posts on Facebook and Instagram. According to research conducted by Research Daily in which they collected data from 555 Facebook users, people with low self-esteem tend to post about their current romantic partners more frequently.

Social media is useful in plenty of ways if only used constructively. Before you send your next post, take a moment to analyze your intentions behind it. We hope, this article will help you to understand and realize how one should make the most use of social media platforms.

If you are an entrepreneur and want to upscale your business, you can take our Business Coaching Program. It not only offers you hand-holding support and premium content but also easy access to video tutorials from anytime, anywhere in easy-to-understand Hindi language.

Categories
Marketing

7 Strategies For Getting More Business From Social Media

How Social Media can turn the Fortune for your Business
 

Social media platforms have enabled business owners to connect with their target audience and engage with quality leads making it very important to focus on social media for business. Social media helps you find people who are interested in your product and can become your customers for life if you engage with them in the manner they like. Here are 7 strategies that can make you a hit on social media. 

1. Modify the content according to your social media platform

  • The biggest mistake a business with social media does is to post the same content on all platforms. People want to see different content. For instance a story format will be best suited for Instagram, but for Facebook that might not work. Hence, customize your content according to the platform to drive your customers.
  • Try to add more emotional content that strikes a chord with the viewer as it is proven to have more effect on people. 

2. Tell stories rather selling your product

  • As you know that the social media platform is a powerful tool to make your product noticeable. Make sure that you have a story around the product you are selling as people on social media connect with stories.
  • People get curious about your product and brand when they see storytelling woven around it. Building a story that consumers can relate to and has a central theme around it helps your business for social media grow.

3. Experiment with the advertisement

  • Try experimenting with your promotional advertisements. Customers pay more attention when they see something different. Initially, you can test an experimental advertisement to see the reaction of your followers and improve it through their feedback.

4. Do tag your brand and influencers

  • To score good exposure, make sure you tag your brand and related influencers to get more followers. Post your content with hashtags # as they receive more attention and involve more people associated with it.
  • Influencer marketing has become popular among many social media platforms. Tactical tagging is important if you want to tap other audiences. Partnership with social media influencers is beneficial for both as the influencer gets to be associated with brands and gets paid for the same and the brand can expand their reach by tapping into the follower base of the influencer.

5. Listen to your customers and competitors

  • Pay attention to each feedback as their valuable feedback can help your product and business grow. Customers feel valued when they are asked to share their opinions and comments that can have a positive effect on the growth of your business and in turn also lead to a higher customer retention rate.
  • Keep an eye on your competitor’s activities; it will help you analyze the market and come up with better social media platform strategies.
  • You can also opt for digital tools to monitor the customer’s feedback and reviews. It will also help you to understand more about your audience profile and their viewing habits. Start paying attention to what is being said by the customer on your social media platform. This is the only place where the customers are the most honest. 

6. Organize Contests and Promotional Events

  • One of the most important tactics for networking on social media is to involve your target audiences in activities and contests. Create promotional events and prepare creative content to grab their attention.
  • Make sure to be creative while curating the contest. Everyone loves to participate in contests especially when they can win a prize at the end. You can start the contest with Limited offer tags or some discount coupons to get more audience on your site. Use interesting hashtags so that the contest reaches many more people.
  • Plan an interesting give away for the winner. There is no harm in spending some amount on a valuable giveaway which the participating members can talk about to their friends on social media. This will help in building a positive and brand image in the eyes of the customer.

7. Give out Freebies

  • If you want your customers to be loyal with you start giving out the freebies. Devote a good deal of freebies regularly. Check the gaps that exist between the customer’s expectation and experience. Giving out freebies and discount coupons can boost the energy of your customer which will lead to generating more revenue.

Implementation of these strategies on social media can generate better results for leaving your competitors in dust. The best way to grow your business is to experiment with new tactics to engage with the consumer and optimize your social media strategy.