Tag: Branding Strategy

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Motivational

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Create a Successful Brand in Just 5 Steps!
Create a Successful Brand in Just 5 Steps!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

  •       What are the needs or problems of your customers?
  •       How does your brand fulfill those needs or solve those problems?
  •       What values and qualities are important to your brand and your primary customer?
  •       What type of experience do you want to be associated with your brand?
  •       How will your brand enhance your primary customer’s life
  •       Does it make their lives easier?
  •       How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com

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Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

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Strategy

5 Golden Rules For Personal Branding

5 Golden Rules For Personal Branding
5 Golden Rules For Personal Branding

The importance of digital leadership and personal branding for entrepreneurs and startup businesses is not a secret anymore. How you appear online has increasingly become important for brands as more and more personal and professional interactions have become increasingly digitalized.

So when it comes to how you present yourself to your potential customers digitally, you need a personal brand. However, creating a personal brand can be a tedious as well as a daunting task. And more often than not many entrepreneurs can get lost in the process because they have no idea from where they should start.

Whether you are a professional or an entrepreneur who is looking to find a niche audience, personal branding is necessary. Why? Because to ensure that your brand reaches some new faces every day, you need an active audience.

So if you are a young entrepreneur or a small business owner, chances are that you already have established your brand. You have a full-blown website and social media strategies in place. Here are 5 golden rules for you to create a unique, engaging, and inviting personal brand:

1. Focus

When it comes to press and coverage too many people lose focus when they try to be everything to everyone. Entrepreneurs need to decide what their key message is and stay stick to it. When you focus on your key message for your target demography, it will be much easier for you to both create content around your brand and have others define you. To learn more about personal branding, you can also pursue online business courses for entrepreneurs.

2. Be Authentic

The easiest way to have an original personal brand is to be authentic and genuine. Consumers today have that sense see right through a disingenuous act. Do not copy your competitors. Be a master of your craft, skillset, or industry before starting your brand. Your content should be an easy daily filter for your audience. Try to engage your audience with meaningful content on social media platforms. If you are deeply skilled in one area, your reputation alone will contribute towards building your brand.

3. Tell a Story

If your brand does not have a story to tell, you have already lost half of your prospective customers. The most personal branding strategy in today`s world is to build a true narrative. It is boring not just for your customers, but also for your brand.

Many entrepreneurs often ask why? The answer to this question was beautifully given by the best motivational coach in India– Dr. Vivek Bindra who says, “no wants to hear you brag about your product or services. Customers want to know the interesting story behind the brand and want to have an awesome experience by associating with your brand”. To create a story around your brand that can engage the audience on a deeper level.

Dr. Vivek Bindra often interacts with his audience during seminars and other events, further developing his brand.

4. Be Consistent

Consistency is the key to build a successful personal brand. Entrepreneurs must understand that having a narrow focus gives them the ability to cultivate expertise. It becomes easier to get recognized for one topic if you consistently create content and brand voice around it.

Be it online or offline, you must ensure that your brand voice stays consistent in terms of gravitas, communication, and appearance. Do not underestimate how tiny inconsistencies can derail personal brand effectiveness.

5. Be ready for failure

Failure is hard! It’s human nature to generally want to avoid it. But, if you want your brand to rise above the rest, it is essential to encounter failure. Entrepreneurs must learn that the road to success goes through a halt of failures while pushing past their comfort zone. If you hire a business motivational coach he will make you realize that the best brands always come from repeated mistakes and failures. Instant perfection is limited to only instant noodles.

Walt Disney often spoke about his first failed attempts at creating an animation brand. He said, “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ”

The biggest mistake that any entrepreneur can make is to separate their brand from their personal life. The best strategy when you are trying to establish your brand is to have your actual lifestyle and brand being on the same page.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals we are offering an ‘Entrepreneurship Course’.

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Business motivation Strategy

3 Tips To Help Entrepreneurs Grow A Powerful Personal Brand

3 Tips To Help Entrepreneurs Grow A Powerful Personal Brand
3 Tips To Help Entrepreneurs Grow A Powerful Personal Brand

Selling is one of the most important business aspects for any entrepreneur. It is also a crucial skill that entrepreneurs are obliged to master. After all, creating or developing a customer-based product or a service is just not enough! The success of your or any business depends on your ability to sell it.

And for selling to be truly successful, today`s entrepreneurs must be engaged as much with personal branding as with the branding of their products and services.

Regardless of the services or products you as an entrepreneur have developed, you must have a vision and the ability to sell it to your prospective customers, partners, or investors effectively.

As much as anything, what you are trying to sell them is your competence, your credibility, your commitment, and your reliability, etc. Being able to powerfully communicate is very crucial for business growth. And this is why personal branding for entrepreneurs is extremely necessary.

Though most people consider selling to be the toughest job in the world, with branding tips, you can easily double up your sales figures. To know more, watch our video, here:

If you want to develop a powerful and meaningful brand that aligns with you, your vision, and values, here are the top 3 personal branding tips for you:

1. Be Authentic

In this world where every brand and product is trying to imitate each other to attract more customers, being authentic is something that will set you apart from the crowd. The key to developing a strong personal brand is to Stand Out.

What is the purpose behind your product? What are your values? How your perspective is different from your competitors?

By being true to yourself, your brand and business will feel much more aligned and fulfilling. It will build much more confidence within you and you will feel more empowered. This is something that you can learn from our ‘Entrepreneurship Course’ that will help you identify and align your business with your values and goals.

2. Define your Audience

‘One shoe does not fit all’- we must have heard this metaphor probably millions of times. And in the business world following this is beneficial. Having clarity around your brand identity is essential, but the same holds for your audience too!

Not every customer is your potential customer. Hence, any business needs to identify its target audience. It will give you information about their demography, their needs, and their spending power. Once you will know your customer segment well, you will know how to speak to them in a way that they feel connected with you. You will also be able to attract more of your potential customers who are looking exactly for what you are selling.

3. Recognize your Unique Value Proposition (UVP)

If you ask us what is that one ‘you-must-apply-personal-branding-tip’ then we would recommend saying let it be this one. For any industry to make yourself visible and recognized, a clearly defined UVP is important. Unless you are in a highly specialized niche, you are likely to have lots of competitors who are just as qualified, capable, and experienced as you. Hence, a UVP helps you to stand out from the crowd that resonated with your target audience.

A UVP or Unique Value Proposition is usually a unique skill, a process, or a perspective. If you already know about your UVP but are unable to sell it effectively to your customers, you can learn it in our online business courses for entrepreneurs.

Building a personal brand simply means that you are an expert in something. Establishing your expertise in something is the most important thing, which also takes the longest time. Fortunately, there are plenty of ways to do so.

From hiring the best business coach in India to taking one of the most advanced and specialized online entrepreneurial courses, you can pick any according to your requirements. If you want to begin by upgrading yourself, you can take the ‘Everything about Entrepreneurship’ course. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost!

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost
3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost

If you are an entrepreneur and have just provided your dream idea a platform of reality, you know that social media marketing is the best way to increase your brand awareness. Being an entrepreneur is not easy and when it comes to marketing, budget is always a constraint.

However, there are plenty of ways today like Social Media Marketing which is perfect for branding as it is affordable and effective.

Social Media Marketing has a low barrier to entry. There is no need to hire an expensive ad agency for brand promotion on sites like Facebook, Instagram, or Twitter.

The power of digital marketing was felt long back. However, with the changing trends, almost 83% of marketers have already started using it to establish their brand presence, increase revenue, boost sales and interact with their potential and existing customers.

In the world of digitalization the adage “you have to spend money to make money” does not always fit well. If you have a product that can resolve the problems consumers are facing and the product is in great demand, you do not need to burn a hole in your marketing budget.

Now, even when you are planning to create a brand strategy for social media, you must understand that not every strategy will work. However, there are few ways to that will establish your brand, not to mention without spending a single penny. You can watch them here:

 

Here are some of the best low marketing ways through which you can make your brand Viral without shelling out much money:

  1. Incorporate an Emotional Touch into your brand

We all still remember the TV commercial by ‘DHARA’ in which a small kid decided to leave his home. But as soon as he realizes that his mother has cooked ‘Jalebi’, he comes back. The twinkle in his eye and the smile on his face, says it all.

An ad or a TV commercial becomes immortalize in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Customers today are bombarded with advertisements that only sell, sell and sell. They are tired of meaningless blabbering and information that only talks about the company`s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Hence, think about creative ways to inform and educate your customers. Try to give a personal touch to your branding, so that your customers can connect with them.

  1. Socially Responsible Emotional Story

The easiest way to make your brand viral is to create a hook in your brand message that sends out a clear and crisp social message to society.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with maximum people.

A human brain gets more influenced by emotions rather than logic. Hence, at no extra expense, you can create brand promotion messages that support social causes and enhance credibility amongst the audience.

  1. Create a Captivating Hook

When Apple decided to advertise for its latest iPhone 6 in the Indian market, they came out with a concept that showcases how difficult it is to get your hands on your favorite gadget via wedding. Apple, for the first time, launched an EMI concept for its buyers and made an advertisement that stole millions of hearts.

It was a great branding technique to viral their product that too on EMI to reach the pool of customers who wanted to purchase an iPhone, but couldn`t due to their budget constraints.

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you have put the finger on the right pulse, you may witness the boost in your sales and increase in your revenue. So give that hook to your customers and win their loyalty forever.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Everything about Entrepreneurship” course. In this course, you will gain in-depth knowledge about taking your business to new heights.