Tag: Online Business

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Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Startup

5 Small Startup Business Ideas To Start In 2022

5 Small Startup Business Ideas To Start In 2022
5 Small Startup Business Ideas To Start In 2022

Leaving a 9-to-5 job and starting a small online business may seem like a giant task, especially when the capital is limited. Daily tasks like logistics, managing inventory, marketing, etc., often send chills down the spine of beginners.

Building a successful business is an arduous journey. However, if you have the right plan and the right business strategies, your business can reap benefits for its founders, stakeholders, and several others who depend on it for their livelihood. Today, with a great business idea and the Best Motivational Speaker in India, you can start a small online business with a minimum investment.

Here are five small online business ideas that can be started even in small villages and rural areas.

1. Retail Business

Rural areas generally have more people as compared to urban areas. Hence, consumption and the demand for essential goods are always high. But the supply is relatively low. Opening a small department store or a Kirana store in these areas can be a good, small investment for people who want to start their own business.

2. Artificial Jewelry

If there is one thing after food that never goes out of fashion and demand, it is beautiful pieces of jewelry. The best example of it is that even during the COVID-19 pandemic when many businesses were shut down, the demand for artificial jewelry pieces remained.

There are portals like Trade India where people can create an online shop to contact good manufacturers for procuring and selling jewelry. First customers of the business can be your friends and family members, who can endorse your products in their circle. To grow your online business, you can consult with a motivational coach for entrepreneurs.

3. Home Bakery

If you have a thing for bakeries, you can also start your own bakery business. This business does not require a large investment. You only need a minimum investment to procure an oven and buy ingredients for baking. When starting on a small scale, there is no need to do branding. However, it is essential to focus on quality and deliver a product that customers will relish. This business can be started with an investment of between INR 15,000 and INR 25,000.

4. Homemade Candles

In the last few years, many people have become inclined toward aromatherapy and scented candles. Candles are a wonderful way to enhance the interiors of homes and for gifting purposes. You can start this business online with a minimal investment, either by manufacturing it at home or procuring it from a third party.

You will need wax, wick, molds, thread, aromatic oils, and more to start your business. Apart from this, you will also need to have some candle-making equipment, which includes a melting pot, a pour pot, a thermometer, a weighing scale, a hammer, and an oven to melt the wax. Once your business starts growing, you can also take assistance from Motivational Coach for Entrepreneurs.

5. Flour Mill

Setting up flour mills in rural areas is a good idea. The demand for good quality flour will always be on the rise, especially with most Indians being round-the-year consumers. Opening a flour mill in a village or a rural area is a good small business idea as the equipment is very useful in every harvest season.

If you have a great small business idea, you can begin to work upon it because it requires a minimum investment. To ensure that your business runs smoothly, you can also consult with the best business coach in India.

The idea of managing a business is easier said than done, and we completely agree with you. This is why, to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses. To learn more, you can visit www.badabusiness.com.

Categories
MSME

Amazon India Helped 2.5 Firms in MSME Sector Go Digital

Online Business| Representational Image (Photo Credits: Pixabay)
Business| Representational Image (Photo Credits: Pixabay)

The e-commerce giant, Amazon India said that it has digitised 2.5 Million micro, small and medium enterprises in the country. The company had last year announced that it will invest $1 Billion to digitally enable 10 Million firms belonging to the MSME sector by 2025. The ongoing pandemic has also pushed several businesses to shift online, as per report, the number of sellers venturing online have increased by 50 per cent since the coronavirus outbreak and the subsequent lockdown.

Not only the MSMEs, the e-commerce platform is increasingly hosting several local shops. Amazon India has a ‘Local Shop Programme’ through which the company aims to brings neighbourhood kirana stores on it’s online marketplace. The programme is said to have gone up around 10 times in the past six months to exceed more than 50,000 offline sellers.

The Indian local and regional language option available on Amazon India’s website has also helped in the increase of sellers to enter the online marketplace. Around one third of the sellers have signed up in local languages mostly Hindi, Tamil, Kannada and Marathi, said Amazon India’s Global Senior Vice President and Country Head Amit Agarwal. MSMEs in Karnataka To Benefit As Amazon India Inks Pact With Karnataka Govt To Increase Their Exports on Global Selling Platform.

Amazon India has also enabled a cumulative exports of $3 Billion under its Global Selling programme. Over 70,000 businesses are currently a part of this initiative by the e-commerce giant. The firm has also created around 7,00,000 employment opportunities until last year and added 3,00,000 more jobs during the preceding year, generating a total of 1 Million job opportunities in the country. Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business.

Recently, the firm had inked an agreement with the Karnataka industries and commerce department to help MSMEs in the state in increasing their exports on its global selling platform. Under this Amazon will be able to train and onboard MSMEs across the state on its global selling platform for driving their exports to customers in 200 countries the world over. The e-commerce giant’s platform lowers entry barriers for firms in MSME sector to expand their business on a global level.

Categories
Business motivation

Planning To Grow Your Business Online? Here Are 4 Budget-Friendly Hacks That You Should Know

onlline business

Mumbai, April 6: Businesses are becoming seriously competitive these days with innovative ideas and everlasting creativity. Many companies try to fight for their piece of the market share, but are unable to do so. The reasons for which may be numerous. You need to find your way to improve your business and making your business flourish and shine online is one of the best strategies you can use.

The most important thing that you need to keep in mind is to pay attention to customer relationship management, especially during the ongoing pandemic. To grow your business online, you’ll have to create a digital marketing strategy that will help you accomplish your goals and reach a wider audience.

  1. Make a simple and easily navigable website: It is very important that your readers know what your products look like. You should keep in mind that you have to choose a design which your audience will be able to understand. Don’t clutter the website with too much information. Just keep it simple and precise. People should be able to view the website properly on desktop, mobile, tab and other platforms.
  2. Plan good content: Content is the heart of any website. You will be known by the content you generate. One needs to focus on SEO and a good content marketing strategy for the business to fetch a larger audience. Remember, a good and attractive website will draw the audience to your website, thus helping you reach your target audience easily without much of a hassle. You can have blogs as well, by sticking to your niche and educating people about your category.
  3. Make Full Use of Social Media: Social media sharing is growing like never before. Almost all social media channels have huge marketing potential. Therefore, it is important to know how to use it. You should keep in mind that you need to be consistent, engage with your customers efficiently and be a solution provider.
  4. Customer service: This is the crux of any business, which means it the heart of any business whether we were trying to grow your business online or offline. Without great customer service that responds quickly to customer queries and complaints, your business will never survive. Make sure you deliver your products efficiently and are easily accessible to your customers if need arises at any time.

We hope these growth hacks for the online platform is useful for your brand.

Categories
Technology

4 Amazing Ways To Promote Your Business Online in 2021

Business (Photo Credits: Pexels)

In the 20th century, big or small, all businesses need an online presence in order to be successful. Luckily, you neither need a big advertising budget nor a marketing degree to put your business on the map. A laptop and an internet connection and you are ready to go.

So if you are struggling to find out the best ways to promote the website of your business then you are in the right place. In this article, we are going to cover some most effective ways to promote your business.

Here are tools to promote your website to get more exposure:

Introduce your website to Search engines:

Search engines are responsible for directing the majority of traffic so make sure you submit your website’s link directly to them. After this, you need to work on your search engine optimization (SEO). Some popular search engines are Google, Bing, and Yahoo.

Socialize on Social Media

The best thing about promoting on social media platforms is that they have a much larger audience. The one currently using social media can be your potential future customer. Some of the popular choices are Facebook, Twitter, Pinterest, Reddit, etc.

Blog and Spread the Word

If you are running a small business, chances are you are wondering if blogging is worth it. The short answer is yes. Blogging is a relatively easy and inexpensive way to promote your business and attract more prospective customers. You can create a blogging site at Blogger, Tumblr, WordPress, etc.

Click and Share

This works similar to social media except here you communicate exclusively by sharing pictures. Some of the popular click and share platforms are Instagram, Picasa, and Flickr. You can use these platforms to promote your business and experience a boost in traffic.

Categories
Startup

3 Home-Based Business Ideas You Can Start in 2021

Home Business Ideas| Representational Image (Photo Credits: Pixabay)
Business | Representational Image (Photo Credits: Pixabay)

The year 2020 was a nightmare for most of us. However, one positive thing it brought us was the expansion in the home-based business opportunities. Technology has made starting your own home-based business easy, affordable and possible.

With remote working getting more common, people are realising that they have the ability and resources to do their work from home. All you net to start a business online is a computer, a phone and an internet connection. Here are some of the home business ideas to pursue this year. 4 Startup Ideas That Housewives and Moms at Home Can Consider and Earn a Good Amount.

Consultant

If you are passionate and knowledgeable about a specific subject (marketing, social media, leadership, communication, human resources, etc), starting a consulting business can be a lucrative option. You can start consulting business in the comfort of your home and if it grows you can hire other consultants over time. National Startup Awards 2021: A Great Opportunity for Young Entrepreneurs to get Recognition & Why Should you apply?

Service-based online business

The service-based business allows you the freedom to use your skills and earn a profit. At you good at copywriting? You can start crafting marketing copy for other businesses. Do you have professional video editing skills? Launching a business helping people with video editing. You can sell and provide services completely online.

Turn craftiness into cash

If you are good at sewing, painting, jewellery making, or some other craft, there is a huge market for handmade products. You can be looking into selling your creations and running your business online from home.

Categories
Business motivation Technology

Doing Business Online? Here Are 3 Things You Should Know About SEO

The pandemic has led to digital boost. Many businesses have turned online to sustain in the market. Nowadays, startups live and die by the clicks they get. If the website is not optimised for search, potential customers won’t find you, which will affect your business. But Search Engine Optimisation (SEO) is constantly evolving. If you are not keeping up with new rules and strategies, then you might not sustain in the online market. If you are not in a position to hire an SEO expert, then here are some tips to boost your ranking.

Invest in rich and helpful content

If you are in the online business, you must be knowing the importance of good content. When users do a web search, they are looking for someone to solve their problem- if your website does not do that then you risk losing them right away.

One way to stop users on your site is by using videos. Pages with video retain visitors longer than those without. When they click an interesting video and watch it for a minute or long then Google thinks that users are satisfied with your content. As a result, your website ranks higher.

Realise that SEO is more just than keywords

While SEO focuses on keywords and site traffic, but its more than that. SEO is about sharing high-quality content and standing out among competitors. To implement a good SEO strategy, start with your content. The site’s content should be easy to read and it should answer the questions what your audience is looking for. Also, the site should offer customer support which will encourage visitors to linger.

Aim for the sweet spot

Some SEO strategies offer short term growth. Others play the long game, building huge amounts of backlinks. The sweet spot is high search volume, low competition and low keyword difficulty. Short-tail keywords like “racing games” will have higher volume and enormous competition.

Long-tail keywords like “best racing games to play in 2021” will have less volume and less competition. You should go for one like “coolest racing games,” which has less competition but more search volume. No only good strategy will result in higher SEO performance, but you will enjoy more visibility and sales, too.

Categories
Startup Technology

4 Ways to Grow Your Business Online Without Spending a Lot of Money

Online Business
Online Business

Going digital is the trend today, so if you have an online business, it will surely grow over the time without any doubt. If you are planning to  start an online business, then you cannot afford to waste money at the initial stage. You don’t have to put in a lot of money into growing an online business. In reality, there are certain things that you can do  without spending any money at all. It just takes little creativity, effort and imagination. Take a look at these 4 ways to grow your business online with a small budget.

Create Rich Content Online

Rich content will always attract readers. Whether it’s a company blog or a product description, Creating high-quality content should be the main focus. For this, you need to really think out of the box and be creative enough to lure the readers with you writing skills. Use facts appropriately and try and engage the readers so that they are engrossed in the write-up. Only if this happens, your online business. In short, it is all about how well you can manage to engage the audience with what they need.

Design Layout and Presentation

The first thing about online content is how it looks when the reader sees it. The layout of the firm, be it any firm, should be appealing to the eye. It shouldn’t be tacky and haphazardly presented. You need to understand your target audience first- youngsters, middle-aged or any other category, and choose colours and layouts accordingly. You should remember that more than one-third of visitors will leave a site if the layout is poor. All that you should keep in mind is the choice of the colour, graphics and even the overall layout of the site. Your aim should be to deliver a pleasant visual and functional experience to people visiting the website.

Watch: Low Investment | Business Idea | Dr Vivek Bindra 

Be Mobile-Friendly

Not everyone carries a laptop or a tab everywhere they go, right? So the basic thing that one should keep in mind is to have a mobile-friendly website. Most people these days surf online from their smartphones. Your website should have a mobile variant like an app so that it becomes hassle-free for your customers.

Be an Active Participant in Online Communities and Use social media

Social media can help your business reach more than lakhs of people in single day. Facebook, Twitter, YouTube, LinkedIn, and other social media platforms have highly engaged users and can help you fetch business and establish your brand identity. Moreover, be active in online communities where people go to post their questions, find content, and explore. Top communities on the internet that are really popular include Reddit, Quora, TripAdvisor among others.

 

Categories
MSME

SMEs Shifted Towards Online Marketplace to Cope-Up with COVID-19 Pandemic, Says Report

SMEs adopted digital platforms to cope up with COVID-19| Representational Image (Photo Credits: Pixabay)
SMEs adopted digital platforms to cope up with COVID-19| Representational Image (Photo Credits: Pixabay)

Various businesses suffered huge losses this year owing to the COVID-19 outbreak and the consequent lockdown. All the economic activities, expect for essential items, came to a standstill. However, many businesses did find an alternate route to keep going – the online business platform. Firms increasingly took their businesses online and avoided the traditional physical marketplace. Small and Medium enterprises also entered the digital business spectrum. According to a survey report by CRISIL, smaller enterprises have shown a “big digital shift” to shore up sales in pandemic times. National Startup Awards 2021: DPIIT Invites Entries to Reward Outstanding Startups; Know Eligibility, Prize and How to Register Online at startupindia.gov.in.

The survey was undertaken in November with the aim to find out the level of change in digital activities and access of the small businesses owing to the COVID-19 pandemic. The survey concluded that, the adoption of digital sales channels among micro and small enterprises (MSEs) has increased significantly since the COVID-19 pandemic struck. According to the survey by CRISIL, around 60 per cent of the respondents adopting digital selling said it helped them weather the pandemic-induced stress, while the rest said it boosted sales. 5 Auspicious Dates in January 2021 to Kick-Start a Startup!

10 Lakh महीने तक कमाओ | Low Investment | Business Idea | Dr Vivek Bindra | IBC 

 

“These respondents were also more positive about their near-term business situation compared with those that didn’t take the digital route,” said Bhushan Parekh, Director, CRISIL. “About 29 per cent of the MSEs surveyed were using digital sales channels such as online aggregators or market places, social media, and mobile marketing before the pandemic struck,” added Parekh.

“That number has shot up to 53 per cent among small enterprises and 47 per cent among micro enterprises as of November. Despite their limitations, micro enterprises are not very far from small enterprises in digital adoption. Also, many more are now saying they will take the digital route soon,” he said. “This underscores the fact that increasing digitalisation enlarges the footprint of MSEs, helping them tap newer markets and improving their access to credit,” said CRISIL’s director.

In the manufacturing industry, SMEs belonging to gems, jewellery and textile sector recorded the maximum improvement, as per the survey. Textile SMEs showed a massive jump of 38 percentage points in adoption of digital channels. Adoption in pharmaceuticals was unchanged at 29 per cent because of relatively higher offline demand during the COVID-19 pandemic.

Categories
Business motivation

Tips to Help You Smoothly Run Your Small Online Business

Technology and the internet have changed our lives in many unthinkable and unimaginable ways and nobody is complaining. The reforms that have been brought as a combined result of the internet and technology is nothing short of a revolution. Now the internet is not just a medium to entertain yourself, it has become one of the best ways one can make money.

This article is all about us helping you with some amazing tips to run a successful online business. So, let’s dive in together to make the most of this connected world.

Keep An Eye On The Trends

Social media is a world where things, patterns, and trends evolve and change in the blink of an eye. If you want to make the most of the digital space, you ought to keep an eye on the latest trending. These constantly evolving trends on social media will help you keep up with the newest ways to market your business as well as with the branding.

Persistence Is Key

Let’s all be real about success. Although it comes easily to some, others have to work their hardest for quite some time. It is in the public domain now that for a business to become profitable, it at least takes somewhere around 4-5 years. Yes, that’s how long it takes to be somewhere closer to what you call a successful entrepreneur. We suggest you take inspiration from the success other businesses are achieving rather than comparing your progress with them and demoralizing yourself. Promise yourself to be persistent and never give up because even Rome wasn’t built in a day and your business is no exception.

Always Stay Connected

Yes, dear readers. There is no point in starting an ONLINE business if you can get yourself a speedy internet connection 24*7. We say 24*7, because an online business is something that never sleeps, well mostly. Before you even think of starting an online business make sure that you have a great internet connection because your livelihood is going to depend on it.

Keep An Eye On The Competition

No, we do not ask you to wake up the green monster also known as jealousy, we simply ask you to observe and keep a track of what the competitors are doing. These observations won’t only make you in the loop of what’s new that your competition is practicing as well as it helps you learn what are things that have been done wrongly by them and you can learn your lesson. It is as simple as that. Invest in a social media monitoring tool to stay aware of what your competitors are up to.

Maintain The Online Reputation

Maintaining your online presence and reputation can play an important role in maintaining and showcasing a positive identity amongst the netizens. Now that even the smallest of the business understand the importance of online reputation management, digital marketers are investing a good amount of time controlling what’s being published around their brand in the digital space. Again, investing in good social media listening tools could be important as it helps you stay in touch with each and everything that is written for and around your brand.

The technology, smartphones, and basically the internet has changed the dynamics of the business world. Businesses are constantly evolving with the necessary changes which are very crucial in order to not become obsolete and always stay relevant. We will leave you with these tips that will help you do just that. Good Luck!