Tag: Sales

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Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Use These 5 Ways To Build Your Business On Instagram
Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

Categories
Sales

How To Write A Perfect Sales Copy For Your Product?

How To Write A Perfect Sales Copy For your Product?
How To Write A Perfect Sales Copy For your Product?

Summary: Want to increase sales? Discover how you can generate more leads by choosing your words wisely.

Many entrepreneurs often lose their sleep because their ad copies fail to perform! If you are a copywriter, you probably analyze it too, but even if you are not a copywriter, it is critical to understand the critical elements that make a copy good.

If you don’t want to be at the mercy of your marketing director or ad agency, you must understand the inherent structure of an excellent copy that sells.

Here are 4 tips to craft a perfect sales copy:

1. Craft a Perfect Headline

Headlines are significant. If done correctly, it will trigger a spark in that prospect’s emotional core and that’s when the magic begins that can change doubt into confidence, despair into hope, and fear into courage.

And yet not many people invest much time in thinking about the headlines while writing copies. The headline is essentially the ad to your ad. It is crucial to grab your potential customer’s attention to make them read the entire message. To craft a perfect copy, it has to tap into your target audiences’ core. This tip will require you to invest time, but once it is optimized, it will attract customers to your startup business like a moth to a flame. You can also consult with a business coach who has experience in crafting a sales pitch.

2. State The Promise Clearly!

Every winning ad copy that resonates with the promise you have made to your customers works the best. The first two paragraphs after the headline serve the function to restate the promise of your product or service. However, it also states who is it for, and who it isn’t for.

Once your well-written copy grabs the customer’s attention, he or she begins wondering if it has something for them. It is your lead’s job to clarify what your product or service is and what it will deliver. If the message is not clear, a reader will get confused and a confused mind almost always withdraws and says “NO”. A winning lead should be clear, and concise, and deliver the promise that you have made.

3. Make it Clean With Bullet Points

Mystery, novelty, promise, and vivid imagery are the key ingredients to crafting a perfect headline with bullets. We all are aware of the clarity that bullet points provide us in any presentation, article, or blog. These are concise statements that offer insights about benefits but do not reveal anything. The purpose of bullet points is to arouse curiosity. The bullet points that are excellently crafted have elements of. This invokes an image inside a customer’s mind and makes it easier to make readers take action.

4. Body Copy

Body copy is that part of the sales argument, which is often the least-read part. Most of the readers skim through this portion in an unconscious attempt to figure out how it is beneficial for them to read the entire body of the sales letter. To attract more customers for your startup business, use subheadings and unused bullets to divide the letter into distinct sections. Add some images, sales arguments, promises, and proof and push tactics to craft a unique selling proposition around your startup business.

If done right, a copy can become a frictionless call to action. With these four simple steps, you can craft a perfect sales copy. You can boost your sales easily with the right guidance from a business expert. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about it, visit: www.badabusiness.com

Categories
Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com

Categories
Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Sales

5 Unique Ideas To Increase Your Sales This Year

5 Unique Ideas To Increase Your Sales This Year
5 Unique Ideas To Increase Your Sales This Year

Summary: Want to increase sales this year? Read for out-of-the-box ideas that will increase your sales.

The sales department is an essential aspect of a business that drives performance and growth. There is ebb and flow to it, and the longer you are in the industry, the more you start to see it in your sales. You may experience more sales during the summer season with lower sales during winter.

No matter which type of product or service you are offering, a want to increase sales around the year is expected. Entrepreneurs often think about different ways of increasing sales. They often work with the best business coach in India to get their expert advice.

If you are looking for some unique ideas to drive more sales this year, here are five innovative ideas to help you:

1. Highlight the Unique Value of Your Business 

Gone are those days when customers used to believe the advertisements. Today customers are discerning and want a value for what they are buying. They want complete information about the product they are purchasing and how it solves the problem which they might be facing currently.

So, put on your thinking cap and develop your business’ Unique Value Proposition (UVP) that tells why they should shop with you rather than with your competitors. Emphasize why your business is different than the rest and why it is a better option for your customers.

2. Engage With Your Customers

As Dr Vivek Bindra, the best motivational speaker and CEO Coach, says, “Your customer is the king” we couldn’t agree more. If you are experiencing a dip in your sales or fewer consumers in your store, it is time to think of something new.

Give a positive customer experience to your existing customers as it will bring them back to your online website or store. This will provide word-of-mouth marketing to other potential customers. Utilize the advantage of identifying possible pain points and strengths by engaging customers online or in person. Once you have figured out where you excel and need improvement, you can implement strategies to make necessary changes.

3. Use Super Creative Marketing Language

Who are your potential customers? What helps them to make their purchasing decision? What are the challenges that they are facing? While conducting market analysis, you consider all these questions and when you develop marketing strategies, always consider the language that your customer base generally uses.

Figure out if your target base is a more mature generation who connects with more serious advertising or a little younger who are more used to memes and puns. Depending on the demographics of your customer, add a little humor, engaging imagery, or relatable language to leave a lasting impression.

4. Share Your Startup Story

Why have you started your startup business? What made you establish it? What triggered the idea? Why did you choose to sell your products or services? A genuine business story intrigues the customers and allows them to feel connected. They understand why you do what you are doing. Customers see who, what, and where your business is. Understanding what you are doing allows them to determine how like-minded they are with you and your company. You can hire the best business coach to understand the consumer`s journey.

5. Thank Your Customers

People like to feel appreciated. A thank you to your customers is an excellent way to let them know you enjoy their visit with you. This way, you can develop an ongoing relationship with them. This small gesture determines how grateful you are for their business. Make your customers feel special by giving them a personalized experience.

Not every unique idea guarantees success. However, failure of a few ideas shouldn’t stop you from experimenting. Instead, get back to the drawing board and brainstorm a few more.You can boost your sales quickly with the proper guidance from a business expert.

Learn to generate high-revenue earning products for sales with our Business Coaching Program. To know more, visit www.badabusiness.com.

Categories
Strategy

5 Powerful Strategies To Increase Sales In A Startup Business

5 Powerful Strategies To Increase Sales In A Startup Business
5 Powerful Strategies To Increase Sales In A Startup Business

Summary: For businesses to scale, strategies that fuel growth are necessary.

Every business thrives on revenue. The primary source of generating revenue is sales. Businesses all around the globe have been chasing sales numbers. To ensure that a business is doing well in sales, many companies advise other organizations on how to achieve those numbers.

Yet, despite all the available assistance, many companies often overlook the value of their sales strategies that can skyrocket their profit margin and revenue. Though entrepreneurs often know about multiple ways to increase sales, they often find themselves in a dilemma about what strategy they should implement.

If you are an entrepreneur and experiencing the same challenge in your business, you can consult Business Coach to get proper guidance. Here are five strategies that will increase your business sales:

1. Know Everything About Your Niche

If you have designed a specialized product or service that resolves your customers’ problems and meets the demands of your target customers; you are on the right track. If not, your first step should be to go back and brainstorm precisely how your brand provides something unique and different from your competitors.

If your product is not in much demand, you can revamp it to make it more appealing to your target audience. You can also consult the Best Business Trainer in India who can help you navigate through these challenges.

2. Build Valuable Relationships

If you are struggling to increase sales, offer services that are beyond what is just required in a way that inspires a customer to stay in your brand experience. Give your customers an experience that will make them feel like a king, and they will come back again and again. Think about your customer journey regarding pre, during, and post-experience. This will create an opportunity for smooth upsell and cross-sell offerings.

Learn the art of upselling and cross-selling in this video by Dr Vivek Bindra, one of the best business motivational speakers in India:

3. Cross-Sell Complimentary Products

Before focusing on the acquisition:

  • Focus on retention because you don’t want a leaky bucket.
  • So, try to increase sales through cross-selling complementary products or services to your existing clients.
  • Sell products that will solve the need not fulfilled by the original purchase.

4. Leverage the Power of Social Media

Social media is one of the most affordable ways to get access to a large audience in a short time. It is a vital resource when it comes to lead generation. Social media is more than just posting. So, focus on building relationships with your audience by educating them about your business, products, or services. Be sure to comment on others’ posts, like, and engage with potential clients.

5. Don’t Forget to Provide Necessary Knowledge to your Team.

Always ensure that your team has all the essential knowledge about the product and service they are trying to sell to potential customers. If they can talk about all your offerings easily, it will be easy for them to connect with your consumer’s needs and your entire range of services.

A great customer experience means more business and ultimately more sales. You can train your sales team to listen and add value to the overall sales experience. If you need a piece of expert advice, you can work along with business coach for entrepreneurs.

To ensure that your business is growing, do what nobody else is doing to see returns that nobody else is receiving. You can implement strategies that are mentioned above for better sales. The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales
5 Powerful Yet Practical Tips To Grow Your Business Sales

From small businesses to large businesses worldwide everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. However, selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business.  Selling is a complex process because individuals are complex and it is difficult to predict your customer behavior.

It has become so crucial for the sustainability of the businesses that many individuals have developed complete businesses out of advising companies on improving But despite all the available assistance by the best corporate coaches in India, many organizations rarely see the value of their sales touching the sky.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find out a simple formula that will help you to increase your business sales?

By using our amazing tips you can increase your sales. Whether you are selling your products online or run a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

1. Make Your Customer Your Priority

Shape your marketing strategies and communication around your customers. What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

Conduct research on the current challenges that your customers are facing, then communicate in a creative way how your business can help them to overcome those challenges. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

2. Be With Clients & Prospects

Sales is a sport that becomes interesting and executes successfully when you are present. Be present with your clients and prospects with an attitude of you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Give Your Customers a Unique Experience

Treating your customers like king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

4. Create Consistent Marketing Strategies

Business does not always grow. There are times when businesses might also go through difficult times. To help a business thrive you should get solid marketing strategies when business is slow.

5. Involve your Customers While Bringing Innovation

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A- Analyze the problems & needs of the customers

B- Brainstorm what exactly your customer looking for in your products.

C- Co-create. Involve your customers when altering a range of products or services.

D- Deliver what promised

E- Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customer decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales numbers increasing. With our Problem Solving Courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

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Webinar

Top 5 Benefits Of Making Your Brand Viral On Social Media

Top 5 Benefits Of Making Your Brand Viral On Social Media
Top 5 Benefits Of Making Your Brand Viral On Social Media

In this tech-savvy world, everything is digital! Half of the world`s population is on social media and the number continues to grow. Many social media influencers are earning lakhs per month by following their passion and providing valuable content to their followers.

So why not make the most out of it? Whether you click beautiful pictures, or you are good at baking, have an amazing dressing style, or excel at dancing, social media provides golden opportunities to showcase your skills to the world.

While many people try their hands at these platforms, very few succeed in increasing followers in millions. So, if you too want to make your name in the world attend our webinar “How to make your brand viral on social media?” and learn the Dos & Don`ts of this magical world that works on great content, engagement, information, and numbers.

Here are the top 5 benefits that you will have after attending our webinar:

1. Brand Awareness

No matter how small or new your brand is, with over half of the world`s population looking at their screens because of FB, Twitter, Instagram, YouTube, it is a wonderful platform to reach new and highly targeted potential customers.

2. Build Deeper Connections with Consumers

One of the key benefits of social media is that it gives you a platform to create real human connections and meaningful moments with potential customers.

3. Generate leads & Boost sales

Social media marketing helps to reach a wide range of audiences who might be interested in the products or services that you offer. This helps to generate more leads that automatically boost sales.

Your social accounts are a vital part of your sales funnel. As the number of people using social media is gigantic and continues to grow large, through it a new lead can become a customer.

4. Reduce Marketing Costs

Social media offers an easy and low-commitment way for businesses and brands to reach for niche customers without burning a hole in their pockets. As social media platforms are free, one can utilize them strategically in the favor of their business.

Also, by investing a minimum amount, you can boost your brand through social media platforms. This webinar will help you to learn how you can make your brand viral.

5. Get Recognition

Once your brand gets the desired exposure, you and your business can become famous and recognizable by millions of followers. They will connect with you and trust you. This will make you more credible as a brand. You can also become an influencer and can collaborate with brands.

From generating revenue to building interpersonal relationships with consumers, making your brand viral on social media can do more than good to you and your business. Master the art of influencing and engaging people by attending our webinar- “How to make your brand viral on social media”!

Join A Powerful Free Webinar by Dr Vivek Bindra on 16th December from 2 PM onwards
Entry by Registration Only
Please share your details on the below link :- https://forms.gle/CEkmahq7j6DQjJnPA

Categories
Business motivation

7 Ways To Build Authentic Business Relationships For Success!

7 Ways To Build Authentic Business Relationships For Success
7 Ways To Build Authentic Business Relationships For Success

You can`t operate a startup business without maintaining strong professional relationships with investors, clients, vendors, and potential customers. A company grows only by establishing meaningful connections with others.

Building strong business relationships starts with acknowledging and recognizing the importance of viewing everyone as a unique person with their desires, motives, and interests. Once, you have understood that the person in front of you is not only a medium to grow your business, but a human being too, you build relationships at a deeper level.

Here are 7 techniques that will help you to establish long-lasting business relationships that will drive sales and growth for your startup business:

1. Offer a Valuable Product & Service

Personal or professional, every relationship starts with an introduction, and sometimes for a business purpose. However, this is the hardest step. A client will approach you because of your extraordinary service or a valuable product that you have created to help them. So, it all depends on how you utilize your strengths.

2. Discover Ways to Provide Additional Value

If you have a startup business, you can begin with finding common ground and identify how you can add value with your time, connections, resources, or expertise to your clients or investors. This can give your relationship a personal touch.

3. Make Your Customer Service Excellent

Ask the best business corporate trainer in India and about the best strategy for growth and relationship building at zero cost and they will reply promptly- customer service. Customer service is that one aspect that can build the foundation of strong business relationships. Work on perfecting every interaction with your customers. Try to maintain transparency. Advertising is no longer as powerful as it was once perceived. A referral army who has used your products can do wonders for your startup business.

4. Make Mutual Success Your Mantra

When you think about others’ success and not just your own, the relationship grows. Nobody wants to work with someone who only has their agenda on their mind. Strong relationships happen when we focus on mutual success and trust.

5. Focus on Relational Value more than Transactional Value

Avoid approaching your business relationship in a transactional nature. Cultivate your network and relationships each day. Meet them and greet them on special occasions. Talk to them to understand their needs, requirements, values, and what drives them. Always remember that it isn`t about you, but about them. They will always remember how you made them feel.

6. Treat Them like Friends & Family

People like to do business with people they like. Treat them like you would treat your family and friends. Take a genuine interest, be vulnerable, be yourself, and show personal interest in addition to the business value that you already offer.

7. Stay True to Your Business Values

Clear and consistent business values can help stakeholders, clients, customers, and even investors to stay in a harmonious alignment with you. Stay prepared for hiring, firing, and losing money for your values as it sends out a strong message about the brand promise and ensures a shared vision.

The shared vision and aligned values make the strong foundation of any startup business relationship with your employees, clients, customers, investors, and other peers.

Unfortunately, entrepreneurs who are creative and great at inventing things often don`t invest much time in building strong and long-lasting business relationships. Though it does take effort and focus, the talent to effectively build relationships can be learned, just like any other skill.

Use the above-mentioned 7 tips to create a strong business relationship with your potential clients, investors, customers, and other stakeholders.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Get your business back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. To know more, visit: www.badabusiness.com

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.