Tag: Brand Awareness

Categories
Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Use These 5 Ways To Build Your Business On Instagram
Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

Categories
Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com

Categories
Motivational

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Create a Successful Brand in Just 5 Steps!
Create a Successful Brand in Just 5 Steps!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

  •       What are the needs or problems of your customers?
  •       How does your brand fulfill those needs or solve those problems?
  •       What values and qualities are important to your brand and your primary customer?
  •       What type of experience do you want to be associated with your brand?
  •       How will your brand enhance your primary customer’s life
  •       Does it make their lives easier?
  •       How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Webinar

Top 5 Benefits Of Making Your Brand Viral On Social Media

Top 5 Benefits Of Making Your Brand Viral On Social Media
Top 5 Benefits Of Making Your Brand Viral On Social Media

In this tech-savvy world, everything is digital! Half of the world`s population is on social media and the number continues to grow. Many social media influencers are earning lakhs per month by following their passion and providing valuable content to their followers.

So why not make the most out of it? Whether you click beautiful pictures, or you are good at baking, have an amazing dressing style, or excel at dancing, social media provides golden opportunities to showcase your skills to the world.

While many people try their hands at these platforms, very few succeed in increasing followers in millions. So, if you too want to make your name in the world attend our webinar “How to make your brand viral on social media?” and learn the Dos & Don`ts of this magical world that works on great content, engagement, information, and numbers.

Here are the top 5 benefits that you will have after attending our webinar:

1. Brand Awareness

No matter how small or new your brand is, with over half of the world`s population looking at their screens because of FB, Twitter, Instagram, YouTube, it is a wonderful platform to reach new and highly targeted potential customers.

2. Build Deeper Connections with Consumers

One of the key benefits of social media is that it gives you a platform to create real human connections and meaningful moments with potential customers.

3. Generate leads & Boost sales

Social media marketing helps to reach a wide range of audiences who might be interested in the products or services that you offer. This helps to generate more leads that automatically boost sales.

Your social accounts are a vital part of your sales funnel. As the number of people using social media is gigantic and continues to grow large, through it a new lead can become a customer.

4. Reduce Marketing Costs

Social media offers an easy and low-commitment way for businesses and brands to reach for niche customers without burning a hole in their pockets. As social media platforms are free, one can utilize them strategically in the favor of their business.

Also, by investing a minimum amount, you can boost your brand through social media platforms. This webinar will help you to learn how you can make your brand viral.

5. Get Recognition

Once your brand gets the desired exposure, you and your business can become famous and recognizable by millions of followers. They will connect with you and trust you. This will make you more credible as a brand. You can also become an influencer and can collaborate with brands.

From generating revenue to building interpersonal relationships with consumers, making your brand viral on social media can do more than good to you and your business. Master the art of influencing and engaging people by attending our webinar- “How to make your brand viral on social media”!

Join A Powerful Free Webinar by Dr Vivek Bindra on 16th December from 2 PM onwards
Entry by Registration Only
Please share your details on the below link :- https://forms.gle/CEkmahq7j6DQjJnPA

Categories
Business motivation

5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!

5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!
5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!

Every startup business must have a brand value and every entrepreneur must focus on creating an impactful personal brand. If you have been in the market for years and still do not have a visible and powerful brand, you are doing at a great disadvantage to yourself in professional, business, and personal life.

What is personal branding?

From individual to popular brand, everyone has a unique personal brand. Personal branding is the art of marketing yourself and your business as brands, just like Dr. Vivek Bindra. Today, if anyone thinks about the best motivational speaker in India, Dr. Vivek Bindra, and his organization Bada Business is the first thing that comes to mind. That`s how much popular as a personal brand Dr. Vivek Bindra is in the business world.

Though personal branding is an ongoing process, entrepreneurs, solopreneurs, or small business owners should strive for a powerful, attractive, and visible personal brand.

Wondering how can you achieve that?

Always stay true and display your authentic self by showcasing the engaging aspects of your professional and personal activities and interests.

Still, thinking, why do you need personal branding at all?

Here are five major reasons to have a top-notch personal brand if you want to be successful in the long run:

1. Attracts Big Opportunities

Opportunities will knock at your door only when you are being VISIBLE. When your brand or you as an entrepreneur are performing great in your professional work, customers, clients, vendors, and even companies will approach you and reach out to you. This will not only help you to make more customers but will also boost your revenue.

Want to know how you can create a brilliant personal brand? You can take online business courses for entrepreneurs with Bada Business where you can learn in-depth knowledge of personal branding.

2. Networking- Online & Offline

When you turn yourself into a brand that is recognizable and quite popular among people, everyone finds you desirable and attractive. This can help you build great professional connections as you can share distinct aspects of your business and brand with them. This variation will compel people to connect with you and do business as well.

3. Build your Business

A personal brand can yield much success to a business because from clients to customers and vendors, everyone would prefer to do business with a company whose leader has a killer personal brand. Best examples are Elon Musk, Ratan Tata, Warren Buffett, and Bill Gates. The entire concept of personal branding is also known as brand equity in the business world.

Watch this compelling video on brand equity, here.

4. Boosts Confidence

Developing your brand requires you to unleash the inner leader inside you. You will have to find your authentic voice. When you find your voice, you will become much more capable to connect with your potential customers. Your audiences will start responding more positively that builds self-confidence and self-esteem. A powerful, visible, and attractive brand is the key. It helps you to create credibility and the reputation of your business in the long run.

5. A Lively Personal Life

A strong personal brand will not only help you in your business as an entrepreneur but also help you to have an enriched personal life. When you are interesting, people notice you and connect with you. Many times, you can become the best of friends with people who contacted you through your LinkedIn or Facebook profile.

Not only it is important you have a brand presence of your business, but also as an entrepreneur personal branding is equally important. If you want to learn more, you can take online business courses in India.

You can also take our premium course ‘Entrepreneurship course’ to find personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

Categories
Business motivation

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost!

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost
3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost

If you are an entrepreneur and have just provided your dream idea a platform of reality, you know that social media marketing is the best way to increase your brand awareness. Being an entrepreneur is not easy and when it comes to marketing, budget is always a constraint.

However, there are plenty of ways today like Social Media Marketing which is perfect for branding as it is affordable and effective.

Social Media Marketing has a low barrier to entry. There is no need to hire an expensive ad agency for brand promotion on sites like Facebook, Instagram, or Twitter.

The power of digital marketing was felt long back. However, with the changing trends, almost 83% of marketers have already started using it to establish their brand presence, increase revenue, boost sales and interact with their potential and existing customers.

In the world of digitalization the adage “you have to spend money to make money” does not always fit well. If you have a product that can resolve the problems consumers are facing and the product is in great demand, you do not need to burn a hole in your marketing budget.

Now, even when you are planning to create a brand strategy for social media, you must understand that not every strategy will work. However, there are few ways to that will establish your brand, not to mention without spending a single penny. You can watch them here:

 

Here are some of the best low marketing ways through which you can make your brand Viral without shelling out much money:

  1. Incorporate an Emotional Touch into your brand

We all still remember the TV commercial by ‘DHARA’ in which a small kid decided to leave his home. But as soon as he realizes that his mother has cooked ‘Jalebi’, he comes back. The twinkle in his eye and the smile on his face, says it all.

An ad or a TV commercial becomes immortalize in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Customers today are bombarded with advertisements that only sell, sell and sell. They are tired of meaningless blabbering and information that only talks about the company`s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Hence, think about creative ways to inform and educate your customers. Try to give a personal touch to your branding, so that your customers can connect with them.

  1. Socially Responsible Emotional Story

The easiest way to make your brand viral is to create a hook in your brand message that sends out a clear and crisp social message to society.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with maximum people.

A human brain gets more influenced by emotions rather than logic. Hence, at no extra expense, you can create brand promotion messages that support social causes and enhance credibility amongst the audience.

  1. Create a Captivating Hook

When Apple decided to advertise for its latest iPhone 6 in the Indian market, they came out with a concept that showcases how difficult it is to get your hands on your favorite gadget via wedding. Apple, for the first time, launched an EMI concept for its buyers and made an advertisement that stole millions of hearts.

It was a great branding technique to viral their product that too on EMI to reach the pool of customers who wanted to purchase an iPhone, but couldn`t due to their budget constraints.

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you have put the finger on the right pulse, you may witness the boost in your sales and increase in your revenue. So give that hook to your customers and win their loyalty forever.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Everything about Entrepreneurship” course. In this course, you will gain in-depth knowledge about taking your business to new heights.