Category: E-Commerce

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Business motivation E-Commerce

Restaurants & Cafes: Definition, Differences, Pros & Cons

Restaurant Cafe
Difference Between Restaurant & Cafe.

When it comes to dining out, we often have a multitude of options, ranging from elegant restaurants to cozy cafes. These two dining establishments serve different purposes and offer unique experiences.

In this blog, we will look at the key differences between restaurants and cafes, as well as their respective pros and cons, helping you make an informed choice for your next meal out.

Definition of Restaurant and Cafe

What Is a Restaurant?

Restaurants are dining establishments that provide a wide range of culinary options, from fine dining to casual eateries.

What Is a Cafe?

Cafes are smaller, more relaxed dining establishments, often characterized by a cozier atmosphere and a focus on coffee and light meals.

Also Read: Innovative AI-Based Business Ideas to Transform Industries

Key differences between restaurants and cafes

Restaurants and cafes both differ in several key aspects, including their history, menu offerings, ambiance, service style, and the overall dining experience they provide.

Here are the primary differences between restaurants and cafes:

1. History:

The history of restaurants and cafes is a fascinating journey that takes us through centuries of culinary and cultural evolution. Here, we’ll explore the origins and development of these two distinct dining establishments.

History of Restaurants:

  • Ancient Origins: The concept of serving prepared meals for customers can be traced back to ancient civilizations. In ancient Rome, for example, there were establishments known as “thermopolia,” where individuals could purchase hot food and drinks from vendors.
  • France in the 18th Century: The term “restaurant” itself is of French origin and became more prevalent in the 18th century. The first true restaurant is often credited to Boulanger, a soup vendor in Paris, who in 1765, posted a sign that read “Boulanger sells restoratives fit for the gods and men.” These “restoratives” were the precursors to the modern restaurant menu.
  • The Evolution: Over time, restaurants evolved into establishments where patrons could sit down and order from a menu with a variety of dishes. The French Revolution played a significant role in the development of restaurants, as it led to an influx of chefs who had lost their noble patrons.
  • Global Spread: The concept of restaurants eventually spread across Europe and the world. Each region added its own cultural and culinary twist, resulting in a wide range of restaurant types, from fine dining to casual eateries.

History of Cafes:

  • Coffeehouses in the Arab World: The history of cafes is closely intertwined with the history of coffee. The first coffeehouses, or “qahveh khaneh,” appeared in the Arab world, specifically in cities like Mecca and Istanbul, during the 16th century. These coffeehouses quickly became popular as gathering places for intellectual discussions.
  • Europe in the 17th Century: Coffee was introduced to Europe in the 17th century, and coffeehouses began to appear across the continent. These cafes became known as places where people could socialize, discuss politics, literature, and philosophy, and enjoy the stimulating effects of caffeine.
  • The Enlightenment Era: The 18th century, often referred to as the Age of Enlightenment, saw the proliferation of cafes across Europe, particularly in cities like Paris and Vienna. These cafes played a pivotal role in fostering intellectual and artistic movements.
  • Evolution into Modern Cafes: As cafes continued to evolve, they started to serve not only coffee but also light meals, pastries, and other refreshments. This transition led to the modern cafe, characterized by its relaxed and comfortable atmosphere.

2. Menu Variety:

Restaurants:

  • Restaurants typically offer a wide and diverse menu with a range of appetizers, entrees, desserts, and beverages.
  • They often have specialized chefs who can prepare complex and intricate dishes.
  • The menu can cater to various culinary preferences and dietary restrictions.

Cafes:

  • Cafes usually have a more limited menu, focusing on coffee, tea, pastries, and simple light meals like sandwiches and salads.
  • The emphasis in cafes is on simplicity and convenience, with a focus on a few signature items.
  • The menu may be smaller and more focused on a specific theme or type of cuisine.

3. Ambiance:

Restaurants:

  • Restaurants often provide a more upscale, formal, or thematic ambiance.
  • They may feature elegant decor, mood lighting, and a specific atmosphere tailored to the type of cuisine they serve.
  • Many restaurants are suitable for special occasions and romantic dinners.

Cafes:

  • Cafes are known for their casual, relaxed, and cozy atmospheres.
  • They typically have a more informal and welcoming decor, with comfortable seating arrangements.
  • Cafes are often chosen for casual meet-ups, work sessions, or leisurely chats with friends.

4. Service Style:

Restaurants:

  • Restaurants usually offer full table service, with dedicated waitstaff who take orders, serve meals, and attend to diners’ needs.
  • The service in restaurants is generally more formal and attentive.

Cafes:

  • Cafes may offer counter service or minimal table service.
  • Customers often place their orders at the counter, receive their food and drinks there, and may clear their tables themselves.

5. Price:

Restaurants:

  • Dining in a restaurant tends to be more expensive, as you may be paying for the ambiance, high-quality ingredients, and the full-service experience.
  • Restaurants are often chosen for special occasions or when looking for a more luxurious dining experience.

Cafes:

  • Cafes are generally more budget-friendly, making them a popular choice for quick, affordable meals.
  • They are suitable for those seeking a cost-effective dining option or a quick coffee and snack.

Also Read: How to Start Toys Manufacturing Business in India in 5 Steps!

Pros and Cons of Restaurant and Cafe

Here are some pros and cons of dining in a restaurant:

Pros:

  • Varied Menu: Restaurants offer diverse menus with a wide selection of dishes to cater to different tastes and dietary preferences.
  • Ambiance: Many restaurants create a sophisticated or thematic ambiance, making them suitable for special occasions and romantic dinners.
  • Full-Service: Restaurants usually provide full table service, including dedicated waitstaff and more extensive drink menus.

Cons:

  • Cost: Dining in a restaurant can be more expensive, as you may pay for the ambiance and higher-quality ingredients.
  • Longer Wait Times: Depending on the restaurant’s popularity, you might experience longer wait times for a table.

Here are some pros and cons of dining in a cafe:

Pros:

  • Casual Atmosphere: Cafes provide a laid-back and comfortable setting, perfect for casual meet-ups, work sessions, or relaxing alone.
  • Affordable: Cafes typically offer budget-friendly options, making them an ideal choice for those looking for a quick and inexpensive meal.
  • Quick Service: Orders in cafes are often served quickly, making them great for those on the go.

Cons:

  • Limited Menu: Cafes may have a limited menu, primarily focusing on coffee, pastries, and simple meals.
  • Less Formal: If you’re seeking a formal or special dining experience, a cafe may not be the best choice.

Also Read: Top 10 Secondary Income Sources in 2024

Which Is Best for Customers?

The choice between a restaurant and a cafe ultimately depends on your preferences and the occasion. Here are some considerations:

  • Choose a restaurant for special occasions, fine dining, and when you desire an extensive menu and exceptional service.
  • Opt for a cafe when you want a quick, casual meal, a cozy atmosphere for a catch-up with friends, or an affordable and relaxed dining experience.

In conclusion, both restaurants and cafes have their unique charm and serve distinct purposes. The best choice depends on your mood, the occasion, and your budget. Whether you prefer the refined experience of a restaurant or the laid-back ambiance of a cafe, both options offer delightful dining experiences for customers to savor.

Categories
E-Commerce

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India!

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India
E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India

E-commerce giant Amazon on Sunday, July 4 launched the Intellectual Property (IP) Accelerator programme in India, offering sellers, who are also brand owners, easy access to services from trusted intellectual property experts and law firms.

Businesses may choose to engage with these IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon.in and Amazon websites globally.

Mary Beth Westmoreland, vice-president, technology, brand protection at Amazon, said “we are excited to offer the advantages of this programme to our Indian businesses. Our Intellectual Property Accelerator Program enables businesses to protect their intellectual property, which in turn helps to ensure an authentic shopping experience for everyone.”

Westmoreland also added that the IP Accelerator programme is already available in the US, Europe and Canada. IP Accelerator was launched in the US in 2019, and has since then expanded to Europe, Japan, Canada, Mexico, and now India.

The process of obtaining a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) can run up to as long as 18-24 months.

The IP Accelerator programme will help brand owners and seller navigate this process by connecting businesses with trusted IP law firms that are subject matter experts in this field with experience in drafting trademark and other IP registration applications. However, they may find it time-consuming and complex to go through the process on their own.

To date, six IP law firms Hasan and Singh, Lexorbis, Sujata Chaudhri IP Attorneys, Amitabha Sen & co, Remfry & Sagar, and H K Acharya & Company have signed up to be service providers as part of the IP Accelerator programme to support sellers on Amazon.in.

Businesses can engage with these firms to overcome common hurdles that could otherwise further delay the issuance of a registration.

The programme can be accessed by sellers on Amazon.in Service Provider Network (SPN), offering the benefit of availing the service at a single place.

Sellers do not incur any additional cost in accessing IP Accelerator firm listings on SPN and they can choose to engage with the law firms directly and independently for services of their choice at mutually agreed terms.

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E-Commerce News

The Central Government Proposes Stricter E-commerce Norms To Tackle Unfair Trade Practices!

The Central Government Proposes Stricter E-commerce Norms To Tackle Unfair Trade Practices
Government Proposes Stricter E-commerce Norms To Tackle Unfair Trade Practices

Love flash sales on e-commerce platforms? Well, it will soon be history! The Central Government has decided to revise the Consumer Protection (E-commerce) Rules, 2020 in the country to prevent unfair trade practices in e-commerce.

The revised e-commerce regulation will come into effect from July 23, 2021, according to which no e-commerce platform will be allowed to display any promotion of misleading advertisements, whether in the course of business on its platform or otherwise.

The Government has taken this step after receiving several complaints from aggrieved consumers, traders, and associations against unfair trade practices and widespread cheating being observed in the e-commerce ecosystem.

The Ministry of Consumer Affairs, Food & Public Distribution stated that the frequent occurrence of such unfortunate incidents has affected the consumer and business sentiment in the market. It has caused immense distress and anguish to many people. It was observed that there was an evident lack of regulatory oversight in e-commerce which required some urgent action.

The fast-growing e-commerce platforms have also brought the unfair trade practices of the market in which the various e-commerce entities are engaged under the radar. These platforms manipulate the search results to promote certain products, sellers, preferential treatment to some sellers, indirectly operating the sellers on their platform, selling goods that are close to expiration, influencing the free choice of consumers, etc.

Though conventional flash sales by third-party sellers are not banned on the platform, certain e-commerce entities are encouraging limited consumer choice by indulging in “back to back” or “flash” sales.

To prevent the exploitation of consumers, protect their interests, and encourage free and fair competition in the market, the Central Government is proposing a revised Consumer Protection (E-commerce) Rules, 2020 with certain amendments.

Many e-commerce platforms like Amazon, Flipkart, and Myntra among others will have to appoint a Chief Compliance Officer, a Resident Grievance Officer, and a nodal contact person in India.

CAIT Secretary General Praveen Khandelwal termed the new draft as a “guiding stone to purify e-commerce landscape of the country which has been greatly vitiated by various e-commerce global companies to the extent that not only the domestic trade has been damaged but even the consumers are also feeling the heat of their unethical business practices”.

The proposed amendments aim to bring transparency in the e-commerce platforms and further strengthen the regulatory regime to curb the prevalent unfair trade practices.

Categories
E-Commerce

India’s Processed Food Products Exports Grow 26.51% During April-February FY 20-21 Despite Challenges Posed by COVID-19 Pandemic

India's processed food products (Photo Credits:Pexels)

Despite the challenges posed by the COVID-19 pandemic, India’s export of processed food products has witnessed a growth of 26.51%in the Rupee term during April-February (2020-21), compared to the same period during the previous year (2019-20). According to official data by the government, the total value of export of processed products was Rs 43,798 crores during April-February 2021 as per the quick estimates.

The data further informed that major processed food products exported from India include pulses, processed vegetables, processed fruits and juices, groundnuts, guar gum, cereals preparations, milled products, alcoholic beverages, and oil meals. Moreover, the value added products such as processed vegetables, alcoholic beverages, and milled products have witnessed a robust growth of more than 40% in April-Feb (2020-21) compared to same period in the previous fiscal (2019-20).

The export of miscellaneous processed items including Indian snacks, sauces, starch products, vegetable flours, malt products etc and pulses grew by 36% and 33% respectively in the first 11 months of the current financial year (2020-21). Considerable exports growth was achieved for the cereals-based products (18%), processed fruits and juices (12%) and Groundnut (7%). The export of oil meals rose by 96% in current fiscal (April-Feb).

Despite the COVID-19 pandemic disrupted trade around the world, the overall growth of 26.51% achieved in export of processed food products of APEDA scheduled products due to concerted efforts and initiatives taken to facilitate export from India.

According to Dr M Angamuthu, Chairman, APEDA, this trend of increasing exports of processed food products is likely to continue in the next financial year (2021-22).  An increase in demand of Pulses, Processed fruits and vegetables, Milled products, cereals preparations and other processed items is seen especially from Middle East, Far East, USA and UK markets.

For boosting agricultural and processed food products exports, APEDA initiated series of measures including virtual buyer seller meet, product promotion meeting, webinars, creation of products specific export promotion forums, ensuring market access through organizing exports promotion activities, MOUs with key stakeholders, extending financial assistance for exports promotion and promotion of GI products.

Categories
E-Commerce Marketing Sales Startup

Lead Generation Tips: 3 Proven Strategies that will grow your leads, Certainly!

If there is one thing that can make or mar your business, it is – leads. Without leads, your business will gradually and then eventually fail. Certainly, organizations have multiple goals, but a large percentage of organizational goals are focused on lead generation.

How you define the term ‘conversion’ is your call. But regardless of its definition, on average and across every industry, the lead conversion rates are alarming. Data provided by Statista showed that the e-commerce sales conversion rates in the first quarter of 2018 were as low as 1.79% for website visits on mobile phones.

Leads are those qualified prospects who can become customers and the ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and to boost their conversion rate.

But often, these channels do not yield the desired results. If you have spent a lot of time creating content to generate the right leads, but are still not getting any results, then do not get disheartened, as you are not alone.

According to HubSpot`s statistics, 54% more leads are generated inbound tactics as compared to traditional paid marketing.

So what could be the starting point of understanding and discovering the assured path that will lead you to success? Perhaps, understanding your customer! What does your potential customer want? Once you have a clear and crisp answer and can tie it up to a high-converting landing page, you will generate leads, guaranteed.

Another factor that you must focus on is to give priority to creating the right content. Once you have a committed mindset and approach, you can implement these 5 lead generation tips to boost your leads faster:

1. Review your Homepage

As lead generation starts from home, reviewing your website homepage is a brilliant idea. Most marketers receive visitors on their homepage. And since, the homepage receives a large amount of traffic, would not it be a good idea to review and adjust your homepage?

Adding a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

2. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can brilliantly in your favor. A webinar is a low-cost way to get your message directly across your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

3. Separate your Lead Generation Team from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headline, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is the process of stimulating and capturing the interest of the audience in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned more with the business with the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Real satisfaction comes from the things you learn in the process of applying these proven lead generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Everything about Entrepreneurship course, you can gain in-depth knowledge of sales. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

Categories
E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

Categories
Business Startup Ideas E-Commerce Marketing

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

ई-कॉमर्स

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

 

 

Categories
E-Commerce Startup Strategy

5 Crucial Tips for Entrepreneurs & Wantrepreneurs to Enhance Productivity!

Productivity is critical for success! It acts as a catalyst to enhance the efficiency and growth of a business. From entrepreneurs to wantrepreneurs, solopreneurs to business owners, productivity is of utmost importance.

Finding ways to be productive and not just busy is essential for every entrepreneur and wantrepreneur is crucial in these economically turbulent times. And, if you are between managing people, meeting deadlines, and performing random tasks dutifully, you are running a business, perhaps you are also running out of time.

If you can thrive while juggling between the distinct job roles, then CONGRATULATIONS! But, if you feel like you are hanging by a thread most of the time while managing the hectic work schedule, then don`t feel bad. Because being an entrepreneur can be a tough task.

And, if you are not making constant efforts to improve your productivity, it`s only a matter of time before all those goals and aims will come crashing down. However, increasing your productivity is not rocket science, given that you are willing to put all your efforts down.

You can complete all your major tasks in less time if you maximize your efforts and minimize distractions. Here are 5 brilliant tips that will improve your productivity rapidly, as a busy entrepreneur:

1. Build Time Blocks- Figure out your most productive time

Do you struggle with focusing on prioritizing tasks? Do you often fail to manage your time? If you found yourself nodding your head while reading the above two questions, then Time Block could be the solution.

A time block is nothing but small parts of your scheduled time throughout your day. You can decide the tasks you would like to complete according to their priority. Focus on a single task and ignore everything else. Focusing on a single task at a given point of time helps you to concentrate and perform better. It also ensures that you tick off all the important tasks for the day.

2. Implement Accountability

We often underestimate the power of public accountability. Public accountability is something that can truly motivate us.

Make a to-do list and set short-term goals, even if it means finishing your pending tasks for the day/week. Share your tasks and goals with a co-worker, friend, or with your team. Knowing that you will have to report back and be answerable for not meeting these goals will keep you motivated to perform better to see them through.

3. Say Goodbye with Multitasking

We know that in today`s busy world, most people will suggest you handle multiple tasks at one go. However, what most people forget to mention is that it reduces efficiency & productivity. When you are being pulled in hundred different directions daily, it is really hard to give your best and deliver quality results. Jobs are often left open and incomplete, or they are full of human errors due to simple oversight.

This is why staying focused on one task until its completion ensures that it has your 100% concentration and done to the fullest potential.

4. Minimize Distractions

Easier said than done, we know, but try to reduce unnecessary distractions throughout the day that we perform unconsciously. You can also right ‘Day in your life off’, which is a wonderful way to take note of where you are spending your maximum time.

All you have to do is write about your assigned task and your daily routine which you follow. This will give you an idea of where your maximum amount of time is getting spent. For instance, you can reduce social media browsing, or spending too much time on your phone.

5. Learn to say ‘NO’ Politely

When you segregate your daily tasks and schedules, it is time to prioritize them whole-heartedly. Allocate your time to the most worthwhile tasks, which will help you to achieve your goals. This also means saying ‘No’ to new projects, new assignments, new clients, and new responsibilities.

Saying NO to non-essential tasks will help you to finalize the list and helps you to stay adhered to your to-do list.

When you are an entrepreneur or a wantrepreneur who is ‘work under progress’, it`s easy to be “on” at all times. However, staying busy and occupied all the time can stifle your mind and block your creative juices from flowing.  Take time to distress your mind regularly as it will impact your effectiveness. And your mind and business will thank you.

Want to know how to deal with business challenges that come unannounced? With our ‘Everything about Entrepreneurship’ (EAE), you can learn business insights and in-depth knowledge from the top industry experts. To know more about EAE, click: https://www.badabusiness.com/?ref_code=ArticlesLeads.

 

Categories
Business Startup Ideas E-Commerce Startup

How to Start Toys Manufacturing Business in India in 5 Steps!

Toys are an integral part of our childhood. Popular among babies, kids, teens, and even adults, everyone loves toys. Toys not only entertain children but also help them to develop the horizon of their imagination, dexterity, and more.

According to National Investment Promotion & Facilitation Agency, ‘the toy industry in India is estimated to be $1.5 billion, which is around 0.5% global market share. The Indian toys industry is also estimated to grow to $2-3 billion by 2024’.

The report also stated, ‘the demand for the toys will increase by 1.2 times in Tier II and Tier III cities by 2025’.

The toy manufacturers in India are mainly located in Karnataka, Maharashtra, Tamil Nadu, NCR, and across central Indian states. The sector has 4,000 toy industry units from the MSME sector.

Last year in August 2020, Prime Minister Narendra Modi also urged the young entrepreneurs to focus on bringing innovation in the toy sector as the Indian toy market has huge potential.

The Prime Minister also suggested that the start-ups should come up with creative designs and innovative toys that can instill a sense of pride and can help our domestic toy makers.

Apart from the domestic market, the toy manufacturing business also has potential in foreign trade.

Recently, the Swedish furniture maker IKEA announced to upscale the sourcing of toys from India on March 1, 2021. IKEA has a range of over 1,000 products as part of its kid`s range and is planning to expand its operations by sourcing toys in New Delhi.

Starting a toy manufacturing business is a brilliant low investment business idea. Here are 5 steps in which you can kick start toys manufacturing business startup in India:

1. Research your market

Whether you are planning to start a café or toys manufacturing business, it is essential to do market research. Having adequate and well-researched information will help you to create a business model. You will not only learn about your competitors but also about your target audience.

Hence, before starting a toy manufacturing business in India spend months researching to gather as much information as you can about this business.

2. Bring Innovation!

The toy manufacturing business does not need a huge investment to start it. However, there is one thing that you should have to succeed in the market- creativity!

Try to design unique toys and their exceptional designs will make you stand out from the rest of the toys manufacturer. Toy businesses in India are fast-paced, which means that the market will keep evolving. Your customers will want different things in a very short time. So, it is very important to be creative to meet the demands of your customers.

3. Find your Niche

The toy manufacturing business in India is booming with plenty of opportunities and competition at the same time. If you want to start a toy manufacturing business, you need to know what it takes to succeed in your niche market. Whether you want to manufacture soft toys or you would also like to venture into the market of electronic toys, you must make a decision.

Finding a niche market not only allows you to find your target customers but also gives in-depth knowledge to cater to their needs and preferences.

4. Raw Materials

The process of manufacturing toys is easy and simple. You will need basic raw materials that include pattern, fabric cutting, mold making, fiber for stuffing, sewing machine, eyes, and nose pinching.

However, if you want to venture into the manufacturing of electronic toys then you will need a toy manufacturing machine and raw material. Along with it, you will also need to hire a staff.

5. Toys manufacturing machine

If you only want to manufacture stuff toys, you will need raw materials of premium quality and a sewing machine. But, if you want to set up a manufacturing unit, you will need to secure a space first. Finally, you will need to install the toys making machinery. Some of the most vital machines and equipment are:

  • Digital Multimeter
  • Temp controlled
  • Drilling machine
  • LCR meter
  • Analog meter
  • Tool kit
  • Electronic screwdriver
  • Combined soldering desoldering station
  • High-speed mini drill set
  • Digital storage Oscilloscope
  • Tools, equipment, and dies, etc.

You will also have to obtain a fire protection system to protect your unit from fire. The initial investment might take around INR 2,00,000 to 5,00,000 if you want to start a toy store in India.

The toy manufacturing business in India has potential in the domestic as well as the international market. The main driving factor behind its growing popularity is the increased demand for quality and luxury goods.

Are you thinking about setting up your own toy manufacturing business in India? With our ‘Everything about Entrepreneurship’ course you will not only learn how to start a startup but also how to make it successful.

Join Free orientation Session-Dr Vivek Bindra

Categories
E-Commerce MSME

Flipkart Wholesale Expands Operations to 12 New Cities to Help Digitally Transform Retails, Kiranas, MSMEs

Flipkart. (Photo Credit: Twitter/@Flipkart)
Flipkart. (Photo Credit: Twitter/@Flipkart)

Bengaluru, September 25: E-Commerce firm Flipkart Wholesale on Thursday said that it expanded its operations to 12 new cities ahead of the festive season. With this, now the Flipkart will be operational in Ghaziabad, Faridabad, Mysuru, Chandigarh Tricity, Meerut, Agra, Jaipur, Thane-Bhiwandi-Ulhasnagar, Greater Mumbai, Vasai-Virar-Mira-Bhayanadar, Thane (Kalyan-Dombivli) and Thane (Navi Mumbai).

With an aim to digitally transform kiranas and micro, small and medium-sized enterprises (MSMEs) to help them grow faster, Flipkart is mulling to expand the fashion category in these cities. The e-commerce firm is also looking forward to retaining their customers and improve their profitability.

Issuing a statement, Senior Vice President and Head – Flipkart Wholesale — Adarsh Menon — said, “As we enter the festive season, we are excited to be scaling up our offerings across 12 cities, aiming to create more opportunities for MSMEs and Kiranas.” Adding more, he said, “From trendy Jaipuri Kurtis to evergreen Mysuru silk saris, we aim to help small businesses embrace the digital transformation and emerge as more robust businesses.”

Apart from retail, Flipkart Wholesale is also planning to expand into categories such as home and kitchen, and grocery. Through its expansion, Flipkart Wholesale claims customers will have access to easy credit facilities in partnership with leading banks and non-banking financial companies to manage cash flow. Earlier in September, Flipkart had launched Flipkart Wholesale’s operations and stated that the platform was available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru.