Tag: customers

Categories
Motivational

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!
3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

Do you understand your customers? What their fears might be or the value they possess? Understanding your customers is a very important aspect of any business. Knowing about the challenges they are facing and what they expect from businesses can contribute to a business’s success. These factors affect how they interact with your company.

Here are three consumer trends you should watch out for in 2023:

1. Trust-Based Economy

Be it a personal or a professional relationship; trust is a significant part of anything that forms a strong foundation. Unfortunately, it has become a commodity in these modern times. But the brighter side is that it has not lost its value. Rather it has gained a lot of value for businesses like Uber, Ola, Airbnb, and a lot more companies that completely depend on customers’ trust.

As we get into cars with strangers, sleep in the homes of people we’ve never met, and lend money to others on the other side of the world, a powerful new currency is emerging — and it’s based on trust.

Customers are more likely to engage with companies that actively demonstrate good values and prioritize health and safety. This trend is a welcoming change and has brought a sense of inclusivity by sparking new thinking and patterns where the customer is no more just a prospect, but a human too! Businesses that will focus more on customer satisfaction will be rewarded with huge profits. You can hire a business coach who can help you overcome these aspects.

2. Brand Loyalty

Thanks to digitalization, the world is now an open playground for businesses where those who not just abide by the rules, but keep on making improvements, win the loyalty of the customers. While this is great news for the customers, it also means that developing brand loyalty is crucial more than ever.

However, customer relationships can be affected by unexpected factors. Here are some of the following:

  • 70% want to know you treat employees well.
  • 61% are looking at how you respond to racial injustice.
  • 50% will be scrutinizing your environmental practices.
  • 47% consider action on economic injustice important.
  • 41% rate you on how involved you are in the community.

One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that to the highest standard. Never let your customers down. The services and products you provide also need to be of the highest quality. Maintaining this quality in everything you do so that the value you offer is never questioned. You can learn about distinct ways by taking help from a business mentor.

Another thing is to never forget about your customers; also never let them forget about you. Regularly conversing with them will strengthen the bond between you and your organization, and your client and their organization. Share the latest developments in your organization with your clients and ask them about theirs. You can also build loyalty by focusing your organization’s combined efforts on customer experience and service.

3. A Pleasant Omni-channel Experience

Your customer should be able to interact with your business across multiple channels as part of one seamless customer journey. Marketing, sales, customer support, and even in-store experiences are synced up so a customer can easily go from one customer channel to another to complete their purchase.

Customers want to experience a consistent voice across departments. Many believe that it doesn’t feel like service, sales, and marketing teams share true information for a seamless experience.

The most important thing to remember about creating an Omni-channel customer experience is that it needs to deliver what your customer wants, when they want it, and how they want it. Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

The future is the sky’s limit for businesses. So, do deep research to understand and give your customers nothing but the best experience. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Process & Business Expansion Strategy

6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com

Categories
Business motivation Motivational

5 Powerful Business Lessons Every Entrepreneur Should Learn!

5 Powerful Business Lessons Every Entrepreneur Should Learn
5 Powerful Business Lessons Every Entrepreneur Should Learn

Summary: Every startup has a unique journey and its share of dos and don’ts. So why not learn from them instead of making the same mistakes again?

Ravi started his first business at the age of 19. Though he had a knack for how to start a business, he lacked how to manage it. So, his business grew quickly with just five employees in three states. His revenue was good, and the business was running smoothly, but because he lacked how to manage a business, things got out of control in no time.

Five years into the business, Ravi was in INR 10,000,00 debt. His dream of entrepreneurship had turned into a nightmare.

So what is the moral of this story? You might know a lot of things, but still, there are a few things that young entrepreneurs need to know.

Entrepreneurship can be wonderful and a fulfilling journey if you build your business the right way. Here are five wonderful lessons that you might want to learn today:

1. Know Your Customers Well

Seth Godin said, “If you try to reach the whole world, you will end up reaching no one.” If you are a “jack of all trades,” you will have a tough time growing your business. Your efforts to grow your business and focus to work in that direction will be scattered.

Hence, it is very critical to know your customer in and out. The more specific you can get to who your ideal customer is the better. It will help you to figure out the best way to find more potential customers. You can also take guidance from the best business coach who can help you to understand the buyer’s persona.

2. Don’t Over Promise & Under Deliver

In the business world, if you promise your customers a miracle, you should deliver one. If you want to grow your business and sustain it in the long term, you have to be the kind of business that always keeps its promise. For startups, there are going to be limited initially on what you can do, but that’s ok. Focus on your strengths.

3. Stay Organized

Whether it is home or work, unorganized surroundings and way of work could be frustrating for everyone: your staff, your customers, and your mental health! Staying organized is important to keep your business running smoothly. A disorganized way of working will repel new customers from doing business with you in the future. To keep your business organized, start simplifying things. This will eliminate the clutter and keep your business operations organized. Find a business coach who can help you navigate the challenges that a startup has to face, initially.

4. Focus on things that will Help You Grow Your Business

One of the most important lessons, which is applicable not just at work, but also in every sphere of life is to manage your time. As an entrepreneur, it is very important to learn where to focus your time. Don`t get distracted by too much information that might appear shiny and bright. Instead, focus on what is essential for the growth of your business and apply it wherever it is necessary.

5. Get Over Failure & Setbacks Quickly

Whether it is Einstein, Thomas Edison or Steve Jobs, or any other successful entrepreneur, one common thing that they share is FAILURE. Entrepreneurs often hold back because of ‘Fear of Failure’.  However, the truth is that failures are momentary set-back and not business-ending events, which send you in the right direction. When you experience failure, you must know that it is not the end of the world. Brush off the dust and move on, determined to come back even stronger. You can also work along with a business coach who can help you spot your shortcomings and direct you to bounce back.

You can have a good idea, but to be the most successful entrepreneur you must know how to turn a good idea into a viable product or service for your business. You can give it all, but it is important to know that it takes time and feedback from your customers to get your best.

So don’t be that “I know it all” entrepreneur. Be open to new learning and stay curious to look at things from a different perspective. Learn these lessons and your business will thrive.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Business motivation

5 Ways To Become Smarter At Managing Business Easily!

5 Ways To Become Smarter At Managing Business Easily!
5 Ways To Become Smarter At Managing Business Easily!

Summary: Learning is essential! Not just for students, but also for those who are treading on the path of entrepreneurship.

Many people believe entrepreneurship means doing a business. But that is not entirely true. Entrepreneurship is a journey that leads entrepreneurs to a place where they feel empowered to solve the problems of customers with their unique product ideas and creative solutions.

To continue this incredible cycle of coming up with solutions now and then, one has to do one thing- LEARN. To be successful not just in business, but also in personal life, one needs a nimble mind to think, understand, analyze and come up with a solution for the challenges. In short, if you are smart, you can succeed in life.

With practice, anyone can increase their knowledge base, sharpen their intellect and learn new skills. There are several ways through which you can work upon your cognitive skills and expand your mental capacity. You can watch this interactive video by the best motivational speaker in India- Dr. Vivek Bindra that will help you to decode the power of the mind : https://www.youtube.com/watch?v=icY6Q7gGeBA

Here are the five best ways to engage your mind and grow your intelligence that will help you to meet all your goals:

1. Read Everyday

If you have read our blog on the common habits of all the successful entrepreneurs in the world (Read Here), you must have noticed that all the leaders love to read.

Our mind is like a muscle, the more you use it the stronger it will get. Reading is an important element that helps to develop your mind. It helps you to discover new things and educate yourself on diverse topics. Words, both spoken and written, are the building blocks of our social existence. They provide a gateway through which you can go anywhere in the world.

2. Focus on Understanding More

True wisdom comes when you just don`t read, but also deeply understand a subject. The most successful business owners consistently outpace everyone else courtesy of their ability to learn new skills, adapt to changes, and work both as a team player and independently.

Start with the basics because knowledge is cumulative. Work consistently to steadily build a deep and meaningful knowledge base on key topics and issues. Be honest with yourself about areas you are weak in and seek to reinforce your understanding of important subjects until you have a rock-solid foundation that you can build on. The key to keep learning new things here is patience and persistence. You can also take help from a business motivational speaker or a business coach to gain in-depth knowledge related to your industry.

3. Stay Curious

Staying curious is the best way to discover and learn new things. Asking relevant questions is an essential factor in becoming smarter. It also increases the possibility of inventing new things. Imagine, we wouldn’t have known the concept of gravity if Newton was not curious about the apple falling on the ground.

Ask insightful questions that probe the validity of assumptions, analyze logic, explore the unknown, get to the heart of a matter and cultivate a willingness to push for answers. Don`t be afraid to seek clarification when something is not clear.

4. Bring Diversity to your Day

One of the best ways to sharpen your brain is to flex different areas of your brain. You are not going to get any smarter by repeating the same old thing every day. While having a routine is a great thing, staying stuck in it will not bring any fruitful results. By incorporating new things into your everyday life, you keep things fresh and interesting.

You can check out a new place for lunch, or go for a midday stroll in which you pay attention to the sights and sounds around you. You can also mix things up during working hours by simply finding new ways of doing your everyday tasks. If you will work with a business coach, you can learn new dimensions of business.

5. Keep Track of Your Ideas

When you build a knowledge base, you will find your mind expanding with new ideas. If you are filling your brain with great information, your mind will start interpreting that information in a new and useful way. You may feel great ideas coming your way. However, make sure that you are taking note of these ideas. Write them down, keep them handy and make sure you continue to refer back to them.

There are plenty of ways to boost your cognitive skills and expand your mental capacity. With practice, anyone can increase their knowledge base, sharpen their intellect and learn new skills. The more we learn and the more deeply we understand, the better we can improve our brain performance and increase our capacity to learn.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about this program, visit:  www.badabusiness.com.

Categories
Sales

5 Unique Ideas To Increase Your Sales This Year

5 Unique Ideas To Increase Your Sales This Year
5 Unique Ideas To Increase Your Sales This Year

Summary: Want to increase sales this year? Read for out-of-the-box ideas that will increase your sales.

The sales department is an essential aspect of a business that drives performance and growth. There is ebb and flow to it, and the longer you are in the industry, the more you start to see it in your sales. You may experience more sales during the summer season with lower sales during winter.

No matter which type of product or service you are offering, a want to increase sales around the year is expected. Entrepreneurs often think about different ways of increasing sales. They often work with the best business coach in India to get their expert advice.

If you are looking for some unique ideas to drive more sales this year, here are five innovative ideas to help you:

1. Highlight the Unique Value of Your Business 

Gone are those days when customers used to believe the advertisements. Today customers are discerning and want a value for what they are buying. They want complete information about the product they are purchasing and how it solves the problem which they might be facing currently.

So, put on your thinking cap and develop your business’ Unique Value Proposition (UVP) that tells why they should shop with you rather than with your competitors. Emphasize why your business is different than the rest and why it is a better option for your customers.

2. Engage With Your Customers

As Dr Vivek Bindra, the best motivational speaker and CEO Coach, says, “Your customer is the king” we couldn’t agree more. If you are experiencing a dip in your sales or fewer consumers in your store, it is time to think of something new.

Give a positive customer experience to your existing customers as it will bring them back to your online website or store. This will provide word-of-mouth marketing to other potential customers. Utilize the advantage of identifying possible pain points and strengths by engaging customers online or in person. Once you have figured out where you excel and need improvement, you can implement strategies to make necessary changes.

3. Use Super Creative Marketing Language

Who are your potential customers? What helps them to make their purchasing decision? What are the challenges that they are facing? While conducting market analysis, you consider all these questions and when you develop marketing strategies, always consider the language that your customer base generally uses.

Figure out if your target base is a more mature generation who connects with more serious advertising or a little younger who are more used to memes and puns. Depending on the demographics of your customer, add a little humor, engaging imagery, or relatable language to leave a lasting impression.

4. Share Your Startup Story

Why have you started your startup business? What made you establish it? What triggered the idea? Why did you choose to sell your products or services? A genuine business story intrigues the customers and allows them to feel connected. They understand why you do what you are doing. Customers see who, what, and where your business is. Understanding what you are doing allows them to determine how like-minded they are with you and your company. You can hire the best business coach to understand the consumer`s journey.

5. Thank Your Customers

People like to feel appreciated. A thank you to your customers is an excellent way to let them know you enjoy their visit with you. This way, you can develop an ongoing relationship with them. This small gesture determines how grateful you are for their business. Make your customers feel special by giving them a personalized experience.

Not every unique idea guarantees success. However, failure of a few ideas shouldn’t stop you from experimenting. Instead, get back to the drawing board and brainstorm a few more.You can boost your sales quickly with the proper guidance from a business expert.

Learn to generate high-revenue earning products for sales with our Business Coaching Program. To know more, visit www.badabusiness.com.

Categories
Technology

4 Quick Ways To Speed-Up Your Business Website & Grow Visitors

4 Quick Ways To Speed-Up Your Business Website & Grow Visitors
4 Quick Ways To Speed-Up Your Business Website & Grow Visitors

Summary: Your consumers experience your products through your business website. Make sure they have an amazing one!

When it comes to web browsing, we want everything fast. From a business website to product images, anything that takes more than 5 seconds seems like an eternity. Many customers leave a website page that takes a long time to download even though they love the product

Even Google considers a site`s speed when it crawls your webpage. According to one report by Google, “the chances of people abandoning a business website grow by 32% when the page load time increases from one to three seconds.”

In another study, users who are dissatisfied with the site’s performance say they won`t return to the site again. It simply means that having an unresponsive website can result in you losing customers, and it is time to do something about it.

If you have an e-commerce startup business and are wondering why your sale is not growing, here are some tips that will help you to speed up your website and make it more responsive:

1. Pick Faster Web Host

The speed of your web host plays a crucial role when you create a website. While many entrepreneurs choose the cheapest available option, this typically comes at the expense of their site`s download speed. If your website is slow and takes time to download the images of the products, your customers might get annoyed and might leave.

Hence, consider switching to a better and faster host. Before selecting a host, you can Google their reviews to find out what their customers have to say about them. You can take our Problem Solving Courses and learn everything about business websites and marketing.

2. Pick a Theme that is fast & Responsive

To build a fast website, you should use a lightweight theme for your website. A lighter website theme will download quickly for your visitors when they will your website. Themes that are poorly coded are often heavier and take a longer time to load, particularly on mobile devices.

Most businesses are focusing to build a mobile-friendly website. Why? Because the majority of users access the internet through smartphones. So, you should choose a mobile-friendly, light theme that is responsive and downloads quickly as your first choice.

3. Upload & Stream Videos Directly from YouTube

Large files uploaded on the website tend to slow the speed down. Rather than uploading your videos to the web host directly, try uploading them onto YouTube.  You can then simply embed the link on your website. Your visitors can stream your videos directly from YouTube. This will help you to reduce the load time for your website.

4. Use Plugins Smartly

Many plugins can help to make your business website truly amazing. However, it is suggested that you use them sparingly. Where some plugins will provide a unique experience to your customers, too many will slow it down.

A website is a gateway that brings customers to your products and services. Hence, building a website that is faster, responsive, and mobile-friendly is the need of the hour. By applying the quick ways mentioned above, you can create a website for your e-commerce business that will attract more visitors and help you to grow sales.

You can easily boost your sales with the right guidance from a business expert. Learn to generate high revenue earning products for sales; generate payment links for customers, manage account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc.

Categories
Strategy

5 Great Small Business Marketing Strategies To Attract More Customers

5 Great Small Business Marketing Strategies To Attract More Customers
5 Great Small Business Marketing Strategies To Attract More Customers

Summary: With the right small marketing strategies you can avoid the pitfalls and achieve your long-term business goals.

Marketing can be tough. And if you are a small business owner it can de hard due to the lack of budget and the right marketing strategies. From big brands to small startup businesses, everyone is competing for attention, and it`s hard to stand out from the crowd.

If you too are struggling to find out the right marketing strategy for your business, here are 5 small business marketing strategies that will give effective results:

1. Learn How to Target Your Consumers

When you are a startup, you need to reach out to your target audience to build brand awareness. It is important to target the right audience that is genuinely looking for your product and services and is interested in them. With the right marketing strategy, you will be able to reach the right audience.

For starters, you can begin by defining your niche, creating a buyer`s persona, using demographic data, researching your competitors, segmenting your audience, and customizing your messages. Also, invest some time in offline marketing too. Many online business courses aim at resolving the problems that many small businesses might face. You can enroll in specific problem solving courses as well.

2. Use Cold Email Marketing

Cold emailing is one of the most effective marketing strategies when it comes to small businesses. It is a great way to connect with potential customers who may not be aware of your business. To begin with cold email marketing, you can create a list of potential customers and research the companies you want to target. Find out who the key decision-makers are and draft a personalized message to introduce your business, the range of products and services that you have to offer.

Do not forget to mention why you think your products and services would be the right fit for their business. Send the email and follow up with phone calls if required. Keep updating your strategies accordingly, and keep track of your progress.

3. Leverage the Power of Social Media

There are multiple strategies when it comes to building a marketing strategy for your small business. But to find out a marketing strategy that works best for you, one needs to do some research and find out a few tactics that work best for you. Social media advertising is one of the most popular strategies that involve the use of popular social media platforms like Facebook, Instagram, and LinkedIn.

Another online marketing strategy is Search Engine Optimization (SEO), which involves optimizing your website and pages by using popular keywords. This might take much longer but gives results. These tools allow you to target specific audiences about their demographics. You can also take Problem Solving Course to get hands-on knowledge about digital marketing.

4. Connect with Local Businesses

Another way to create awareness of your business is to connect with local businesses. When you partner with other businesses in your region, you can share resources and promote each other by collaborating on local events and marketing initiatives.

Start by networking with other local businesses in your community. Join online forums, attend business events and focus on business collaboration.

5. Offer Incentives & Discount

Offering a discount or an incentive can help you to attract customers who are not familiar with your business. You can offer a discount or incentive in the form of a discount on your products or services. You can also offer a free item with purchase so that customers can try the product and decide to make a purchase. Whatever discount or incentive you offer to your customers, always ensure that it is something that your customers will find valuable.

Marketing is an important aspect of your small business and it is important for the growth of the business. Hence, the above marketing strategies can help small businesses as they require minimum investment.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

To learn leadership skills, you can also take LFP Bada Business which is the most powerful flagship program.

Categories
Business motivation Strategy

5 Exceptional Ways To Collect Testimonials From Customers

5 Exceptional Ways To Collect Testimonials From Customers

Summary: Testimonials are the best way to build trust among customers. But many entrepreneurs shy away from asking their customers to give feedback. Discover five ultimate ways to collect testimonials.

Everyone loves compliments. It is a gift that nobody in this entire world gets tired to receive. Not only they are free, but they are also valuable. It keeps on giving emotionally, mentally, and professionally too! Yes, you heard that right.

Quote someone as saying that your service or product was incomparable to the line of choices available in the market, or you helped them double their income and scale their business and your chances of getting more customers for your business increase.

In fact, according to a survey conducted by Bright Local, “92% of customers say that they read online reviews before purchasing a particular product.”

Many entrepreneurs often ask the best business coaches about the right way of asking their customers for testimonials because they feel so nervous that they avoid it altogether. Most often a great testimonial can help you get a lead or convert a potential customer into a loyal one.

So, if you are looking for not-so-expensive ways to promote your brand and increase its credibility, here are five ways in which you can collect a reservoir of testimonials starting today:

1. Check Your Facebook Reviews

If you are a startup, it means you must be having a business page on Facebook too! And Facebook is the first place where you should look for the reviews that your customers have given you. Facebook testimonials can be quite detailed and can highlight what your business does in an ideal way.  So, if the comment section is vacant, it is time to ask your customers for their testimonials.

Talk about what you do everywhere. Get into conversations with people and offer them solutions for their problems. You might have to step out of your comfort zone to ask for a testimonial after offering your product or stellar advice.

2. Ask the Right Questions

Would you recommend us to your friends and family? Did our products satisfy you?

If you want great testimonials then you have to ask creative questions. Questions that can be answered with a simple yes or no must be avoided at any cost. Instead, ask questions that require a bit of engaging explanation. For instance, you can ask your customers what are some reasons you would like to recommend us to your friends and family? Or How our products have changed your life?

The best business coach in India Dr. Vivek Bindra suggests that a customer wants a product that has a relative story attached to it. And while asking for a testimonial you should encourage them to share their journey.

3. Stay in Touch Throughout the Process

Most often startups send a feedback form to their clients at the end of their journey and try to pull testimonials out of them. But Dr. Vivek Bindra recommends staying in touch with your customers through their journey with you. Keep asking them what is working for them and what is not.

When you stay connected with them, you can have testimonials that show their experience at each stage of the process.  If you will wait until after you have finished serving them, they may not be able to remember the details accurately. So, it is important to capture the correct information at every stage.

4. Pull from Various Formats

Gone are the days, when the only way to get testimonials from your client was by sending them a feedback form. Today, thanks to so many platforms you can get creative while asking and showcasing your testimonials.

If a customer sends you a message on Instagram, take a screenshot and share it. Got an email from a client gushing about how his or her sales grew into a double? Save it. Just be clear with your clients that how important it is for you to know their experience and always tell them that you would like to share it. Always give them the option of excluding their name.

5. Never Stop at Just Three or Four

Would you love to see hundreds of testimonials from happy customers or would you rather see just a handful? Numbers are important. It shows that the products have been used by various customers and not just a few. This helps to build credibility, even if you don’t have long and elaborated testimonials.

Testimonials are pure love from your customers that also stand witness to the goodness that you offer through your products and services. The more the merrier. So, use the above ways that will help you to get testimonials from your clients.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

Categories
Business motivation

4 Vital Traits That Keep Businesses Relevant For Customers

4 Vital Traits That Keep Businesses Relevant For Customers
4 Vital Traits That Keep Businesses Relevant For Customers

Summary: Staying relevant should be the priority for the entire organization and not just one function, product, or service. Those that understand this stay in business while others fade into the sunset.

Since the foundation of growth and success for every business is staying relevant to their consumers, companies always try to focus on it. However, over the past few years, the dynamics of business have changed. Earlier, once established, companies used to worry about the changes that will make them irrelevant. Today, these changes take place over months or every couple of years.

A recent example that tested the relevance of companies across the globe is COVID-19. Small or large, companies of all the scales were tested at a short notice to operate in a virtual model and pivot their businesses. Companies like Amazon had inherent agility built into their business to utilize the moment of disruption. And this is why they sustained. But many startup businesses failed to even sustain themselves for the first few weeks and collapsed.

At the pace the world is changing, companies can no longer stay glued to familiarity. Entrepreneurs must learn that transformation is not an endgame. So, it is critical to provide value to their customers at all costs.

Here is a ‘Formula of Four’ that can position your startup businesses in a better place than others to stay in the game no matter what:

1. Customer is the Only King

To embrace a customer-driven approach is not an option, but imperative for companies. Making it an obsession to value customers can be the ultimate key to success. By placing the customer at the center, startup business can prioritize their activities with ease, pivot quickly when needed, and optimize their products and services.

For instance, the ideology of Airbnb`s- create a world where anyone can belong anywhere- is the major driving force behind the strategy in the customer service, product development, recruitment, and the markets that they explore.

2. Innovate or Die

Conventional business practices and processes are passé. It is time to embrace an inclusive approach that looks from the customer`s point of view and then translates it into a product or a service. Creating exceptional customer value is the need of the hour. To reach this stage, you must understand the broader context and the driving forces behind the change.

For example, Adobe, when moved to a cloud-based subscription model their revenue dropped initially, but later registered much higher growth than before.

3. Reinvent Yourself

Once established, startup business should keep reinventing themselves. Self-disruption helps to embrace the future by building an organization that is constantly becoming better with each passing day. However, it also challenges entrepreneurs in more than one way. It puts more emphasis on progression than on perfection, on learning than knowledge and founders have to reimagine conventional ways of thinking, working, and executing. If you want to make your startup business a winning company, think without fear. Winning organizations are unafraid to disrupt themselves.

4. Learn From Failures

Self-disruption is not for the weak-hearted. It is easier said than done and involves great risks. Failing small and building big on success, taking calculated risks and small bets, and encouraging it as an organization-wide culture is vital to stay relevant in the business world.

Hence, learning from failures and to keep exploring multiple small ideas is the key to becoming a successful small business.

In these challenging times, staying relevant is a constant journey of inventing, reinventing, and not about landing with a perfect solution. And this should be the quest for the entire organization and not just one specific branch or hierarchy.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Get your Business game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. To know more, visit: www.badabusiness.com

Categories
Sales

4 Crucial Factors To Write Perfect Sales Copy That Sells

4 Crucial Factors To Write Perfect Sales Copy That Sells
4 Crucial Factors To Write Perfect Sales Copy That Sells

Summary: The right words can make you more money than you can ever anticipate. Want to know how? Discover how you can generate more leads by choosing your words wisely.

Only a few things have earned the title of “most-frustrating” in this world and of those things is spending hours in writing a copy that fails miserably. Where a well-written copy can get you qualified leads you need to keep your startup business growing without interruption, a bad copy can result in various losses.

Many entrepreneurs lose their sleep over it to analyze why their copies have failed to perform. If you are a writer, you probably analyze it too, but even if you are not a copywriter, it is critical to understand the critical elements that make a copy good.

If you don`t want to be at the mercy of your marketing director or ad agency, you must understand the inherent structure of an excellent copy that sells.

But, if you are not a trained copywriter professional, how can you ensure that the copies for your products and services are not lacking the essential elements? Worry not!  Given below are the 4 pillars that will persuade your potential customers to take the desired action:

1. Headline

Headlines are significant. And still many people do not invest much time in thinking about the headlines while writing copies. The headline is essentially the ad to your ad. It is crucial to grab your potential customer’s attention to make them read the entire message. To craft a perfect copy, it has to tap into your target audiences` core beliefs that resonate with their desires and deeper aspirations.

If done correctly, it will trigger a spark in that prospect`s emotional core and that`s when the magic begins that can change doubt into confidence, despair into hope, and fear into courage. This pillar might require you to invest time, but once it is optimized, it will attract customers to your startup business like a moth to the flame.

2. The Promise

Every winning ad copy is written upon the foundation of a “big idea” which is the benefit that you have promised to your customers. The first two paragraphs after the headline constitute the lead. It serves the function to restate the promise of your product or service. However, it also states who is it for, and who it isn`t for.

Once your well-written copy grabs the customer`s attention, he or she begins wondering if it has something for them. At this stage, it is your lead`s job to clarify what your product or service is and what it will deliver. If the message is not clear, a reader will get confused and a confused mind almost always withdraws and says “NO”. A winning lead should be clear, concise, and deliver that promise that you have made.

3. Bullets

We all are aware of the clarity that bullet points provide us in any presentation, article, or blog. These are concise statements that offer insights about benefits but do not reveal anything. The purpose of bullet points is to arouse curiosity. The bullet points that are excellently crafted have elements of mystery, novelty, promise, and vivid imagery. This invokes an image inside a customer`s mind and makes it easier to make readers take action.

4. Body Copy

Body copy is that part of the sales argument, which is often the least-read part. Most of the readers skim through this portion in an unconscious attempt to figure out how it is beneficial for them to read the entire body of the sales letter. To attract more customers for your startup business, use subheadings and unused bullets to divide the letter into distinct sections. Add some images, sales arguments, promise, and proof and push tactics to craft a unique selling proposition around your startup business.

If done right, a copy can become a frictionless call to action. Apply the above-mentioned 4 techniques while crafting a perfect copy for your ad copies. You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: www.badabusiness.com