Categories
Motivational

5 Powerful Tips To Build An Engaged Manpower

Summary- Human resource department has evolved into a very complex and specialized discipline. But still, it is lagging when it comes to making development.

Manpower is the lifeblood of any business. Employees can either make or break the business. But small business owners often fail to see the value of prioritizing human resources as a strategy. They often focus more on business operations than hiring the right candidate for their company. But statistics show that employers who view their employees as their most important asset are always more profitable. Many business coaches often emphasize the importance of the Human resource department in an organization.

Getting business owners to embrace this concept is made more difficult by the fact that payback on HR investments is not immediate. It takes time and discipline to realize. Today, the human resource department does a lot more than just hiring and firing and keeping up with employee records. It has taken on a much more strategic role. As the company’s most valuable assets, employees require investment.

So how Human Resource Management can help attract and retain the best talent? By putting the focus on these five critical areas:

1. Bridge the Skill Gap

Upskilling plays a key role in retaining top talent. Technology solutions are uniquely suited to help companies train employees in new skills — not least because many of the required skills these days are digital. A company should adopt a business-driven, people-powered upskilling strategy that relies on technology as a delivery mechanism for skills assessment, training, and continuous development. You can also hire a business motivational speaker to keep your employees motivated and inspired.

2. Find & Retain the Right People

A company’s culture is composed of people. People are responsible for creating the culture of a company. No matter how capable leaders or the operational processes are in place, if the right people are not hired, the organizational goals will never manifest into reality.

The sacred and foremost duty of HR professionals is to help managers bring in the most compatible candidates, maintain open communication, recurrent feedback, proper documentation for the right ones, and protections in place for when the wrong ones need to be sent out of the door.

3. Empower Your Workforce

Empowering employees means empowering your organization. The concept of employee empowerment is giving employees the tools that they need to fulfill their job responsibilities successfully. It not only gives them a sense of achievement but also instills the feeling that they have control over their career development.

The best way to do so is to give your employees autonomy so that they can work without being micromanaged. This also gives them confidence that their leader will go to bat for them if necessary.

4. Promote Transparent Communication

When it comes to deepening employee trust, transparent and empathetic communication plays a significant role. Communication is a two-way exercise, and that includes listening to employees, acting on what they tell you, and sharing information frequently and honestly.

5. Identify Key Areas

It is vital for HR to identify the best practice areas of focus that can help to cultivate and promote the desired culture. Once it is clear and defined, HR needs to assure the value proposition for the change is clear. It simply means that the leaders and the employees must have a clear idea about what’s in it for the company and the employees.

A company’s culture is defined by the environment and how it feels when you walk through the door and interact with employees. Building and maintaining a sustainable culture that feels positive and empowering takes the whole village.  Hence, it is the responsibility of the HR department to talk to the top management leaders and remind them about how business decisions are perceived.

As an entrepreneur, you will need the right talent to take your business to the next level. HR is the glue that helps to stick every department of a company together. Hence, you can take an online coaching program that focuses on the problems like retaining your best employees and how to keep the productivity of your workforce at an all-time high.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

5 Smart Tips To Succeed In A Job Interview To Get Your Dream Job

Summary: What you do in an interview and how you present yourself can make a huge difference in bridging the gap between you and your dream job.

Does the thought of appearing for an interview in your dream company give you nightmares? Preparing for an interview, no matter how good the job market may seem—is still the most daunting task ever. No matter how many interviews you may have appeared for, preparing for an interview still means doing your homework, putting it into practice, and knowing how to answer—and ask—the right questions.

Want to gain some deep insights to ensure that you get selected for your dream job? Watch this amazing video by Dr. Vivek Bindra, the best motivational speaker in India to gain in-depth knowledge about preparing for an interview.

Whether you are switching careers, returning to work, looking for a new challenge, or seeking better culture, pay, and perks, here are the best steps you can take to prepare for and nail your interviews:

1. Research About the Company

The first step in any interview involves the candidate researching the company. What the organization is all about, how it runs, and what its core values and vision– are a few factors that you must learn about before you appear for the job interview.

Doing research will also help you show your interest in that employer as well as will give you clarity on whether it is the kind of place you would like to work in the long run. Ask yourself what matters to you. It may be inclusivity, flexible hours, a remote environment, a diverse workplace—or simply a place that doesn’t take itself too seriously.

You can also call or arrange a call or two with other employees to learn more about the company and its culture.

2. Practice Leads to Perfection

To feel more confident, you can do mock interviews. You can either hire a business mentor or a professional coach to help you with preparing for the interview. Speaking your answers out loud as opposed to writing them can help you develop your muscle memory. However, avoid learning your answers word-by-word where you sound like a rehearsed parrot.

3. Get Comfortable Talking About Yourself

Cracking interviews is a nerve-wracking experience. For many talking about themselves is a unique challenge. It can be awkward and uncomfortable, but in order to get your dream job, you must feel comfortable selling yourself.

Clearly communicate the value you bring to the team, and use examples to make your point. In interviews, be specific. Show, don’t just tell. Share stories that demonstrate your successes. And when talking about a project you completed, explain the impact it had. Talking about the processes and its outcome will increase your credibility and the chances of getting hired too!

It’s really important to find a way that feels genuine to talk about yourself that really showcases the energy and the motivation you have in your work.

4. Keep Your Resume Handy

Whether you are appearing for an interview on video, phone or in person, always have your resume handy. If you are appearing for a face-to-face interview, come prepared with multiple copies to share with those you are meeting. Focus on bringing what’s on the page to life with anecdotes and examples. The more you practice, the easier this will become.

5. Know What Questions to Expect

Every company and its hiring panel is different. But there are a few sections in the interview round that are almost guaranteed to be asked. The one that most often confuses candidates—and that’s also likely to be the first—might seem like the simplest: “Tell me about yourself.” Your answer should be a bit longer than an elevator pitch and go beyond what’s on your resume.

However, it is very essential to not lose track. This question is meant for highlighting your journey, what motivates you, or a special achievement that you can boast about.

For a question like “why do you want to work for this company?” your research comes into play. A question like this is meant to test your knowledge and understand your thinking process.

Cracking a job interview can be difficult, but with little practice and lots of self-belief, you can pass it with flying colors. These five tips can definitely help you to get ready for the interview and get your dream job too! To know more tips about getting selected for an interview, visit: www.badabusiness.com

Categories
Finance

5 Simple Tips For Youngsters To Gain Financial Security

Whether it’s a tropical beach holiday or having the home of your dreams, every individual has a different financial future. While some would want to pursue higher education, others might be planning for their retirement plans. Nevertheless, financial security is very important for everyone to lead a life that is free of stress, fear of uncertainties, and anxiety.

Though the definition of financial security varies from person to person, its significance is undeniable. Reaching a stage where you have no worries regarding your financial condition is liberating. So, why not plan for a better tomorrow starting today?

Here are five tips given below through which you can attain financial security in your life.

1. Starting As Early As Possible

We have found that the early bird gets the worm. We all have heard about this adage, and we couldn’t agree more with its implication. When you start saving early, you can expect to save a significant amount of money to support and fund your future dreams.

Committing a certain amount of your salary every month will help you build up those savings in such a way that it will quickly become a habit. If you haven’t started yet, you can start saving at any age. You can decide on whatever amount you wish and can start saving now! Any amount you start putting in today will take you a long way into your retirement.

If you don’t feel motivated enough but have goals, you can take help from a business motivational speaker.

2. Consider Savings Deposits as a Bill

Considering inflation and lifestyle indulgences, people often find it difficult to save every month. However, the truth is that no matter how much you think it is difficult, once you start saving, you will recognize that despite a certain amount deducted every month, it is very easy to continue with your current lifestyle.

To ensure that you don’t give in to other temptations and skip your monthly saving amount, you can get it automatically debited from your account.

3. Use a Tax-Deferred Account

If you are an impulsive buyer, then using a tax-deferred account will be beneficial for you. A tax-deferred account deters you from spending those amounts on impulse because you are likely to face penalties and other tax consequences.

For example, any amount distributed from a traditional retirement account is subject to income taxes in the year in which the distribution occurs, and if you are under age 59½ when the distribution occurs, the amount could be subject to a 10% early distribution penalty.

If you have enough income, you can consider whether you can increase the monthly amount you have decided to invest. Never invest more than you can afford!

4. Diversify your portfolio

One should never put all the eggs in one basket. No matter how old this adage is, it still holds for retirement assets. Putting all your funds into one form of investment increases the risk of losing all your investments. Hence, invest in different schemes to minimize the risk of losing your money.

Asset allocation is one of the most important parts of your retirement assets. Before making investments, keep factors like your age, risk tolerance, and financial goals in mind.

In our masterclass, you will find out the best ways to diversify your portfolio with the best motivational speakers in India.

5. Keep a close eye on your budget

A budget is not a concept that remains fixed once decided. With time and requirements, it keeps changing. There will be plenty of times when you will need to reassess your expenses and fit them into your income. You might also find that you have fewer expenses than you had before. If you have finished paying your EMIs, it can suddenly free up your income. You can invest this money into other investment plans that you may have in the future, like health care plans.

You can learn excellent tips to manage your finances from the best motivational speaker in India—Dr Vivek Bindra.

If your business is buried under a high amount of credit due to bad financial management, you can meet Dr Vivek Bindra, the most successful business coach in India.

The idea of managing a business is easier said than done, and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. Visit for more information:  https://www.badabusiness.com/.

Categories
HR & People Management

3 Soft Skills Every Company Looks In A Candidate While Hiring!

People often spend their entire lives honing their industry-related skills. But they often miss out on developing soft skills. Soft skills are how an employee interacts and relates with other people. These are the traits that involve teamwork, listening, and communication and are extremely valuable to employers.

Do you want to know how to get your dream job? Here are the 10 best tips to get your dream job:

Whether you are a fresher who has just graduated from college, a mid-career professional who is looking to take a leg up in your career, or a working professional looking to secure your next promotion; there are few important soft skills you will need to achieve your career goals.

Though the importance of hard skills can`t be neglected, soft skills are priceless. Where hard skills are teachable and easy to quantify, an employee must cultivate soft skills as well. If employees don’t have these basic soft skills, it can hurt the overall success of the company.

Here are three soft skills that must possess if you are looking to accelerate your career:

1. Positive Mindset

Failures and setbacks are part of life. But how you choose to get past them is what determines your success. It is the ability to bounce back in the face of obstacles and failures that help you succeed.

Professionals with a growth mindset are highly motivated to achieve higher levels of success by continuously learning new skills to keep pace with a changing market. You can listen to the best motivational speaker in India Dr. Vivek Bindra to learn how to develop a positive mindset.

2. High Emotional Intelligence

Managing work-related roadblocks by producing innovative solutions requires a positive mindset and a creative approach. Building meaningful relationships in the workplace is one of the most important skills. It is also important to be curious and passionate about learning new skills so that you can give your best performance and distinguish yourself.

3. Curiosity to Learn

The ability to grasp and learn new things is another important soft skill of the 21st century. Whether you are an entrepreneur, solopreneur, or a job-seeker, it is this one skill that will keep you ahead of the crowd.

The illiterate of this century is not someone who does not know how to read and write, but a person who is not willing to learn, unlearn and relearn. In this fast-paced world where new trends fade as quickly as they emerge, success is more about adapting your skills by growing and adapting and less about what you already know.

There are many other skills that hiring professionals look for in a candidate. But the three soft skills that are mentioned above are in great demand. Showcase your positive attitude and the skills above by mentioning times when you took the initiative to learn a new skill to improve your performance.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, manage account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: www.badabusiness.com

Categories
Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales

From small businesses to large businesses worldwide everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. However, selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business.  Selling is a complex process because individuals are complex and it is difficult to predict your customer behavior.

It has become so crucial for the sustainability of the businesses that many individuals have developed complete businesses out of advising companies on improving But despite all the available assistance by the best corporate coaches in India, many organizations rarely see the value of their sales touching the sky.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find out a simple formula that will help you to increase your business sales?

By using our amazing tips you can increase your sales. Whether you are selling your products online or run a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

1. Make Your Customer Your Priority

Shape your marketing strategies and communication around your customers. What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

Conduct research on the current challenges that your customers are facing, then communicate in a creative way how your business can help them to overcome those challenges. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

2. Be With Clients & Prospects

Sales is a sport that becomes interesting and executes successfully when you are present. Be present with your clients and prospects with an attitude of you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Give Your Customers a Unique Experience

Treating your customers like king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

4. Create Consistent Marketing Strategies

Business does not always grow. There are times when businesses might also go through difficult times. To help a business thrive you should get solid marketing strategies when business is slow.

5. Involve your Customers While Bringing Innovation

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A- Analyze the problems & needs of the customers

B- Brainstorm what exactly your customer looking for in your products.

C- Co-create. Involve your customers when altering a range of products or services.

D- Deliver what promised

E- Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customer decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales numbers increasing. With our Problem Solving Courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

Categories
Motivational

5 Powerful Tips To Keep Entrepreneurs Motivated!

Being an entrepreneur is as great as it is difficult because many big and important responsibilities lie on the head of an entrepreneur. Entrepreneurs also have to make new strategies to advance their business growth and success. However, the constant tasks and responsibilities can become challenges.

Many times entrepreneurs also get demotivated due to one difficult task after another in their daily routine. If you are also an entrepreneur and often get demotivated at work then you are not alone! The daily grind has an impact on everyone at some point.

However, to become successful, entrepreneurs must know how to tackle demotivation. In this article, we are going to tell you five such ways that help you to stay motivated even during the challenges:

1. Set Your Personal Goal

Entrepreneurs often make a business plan to start their business and strategies to establish it as a brand. You must also have made strategies for how you will achieve your business goals. But, just like many other entrepreneurs you too might have missed this one crucial thing- to plan or create anything for personal goals.

Well, you are not the only entrepreneur to do this. Almost every businessman who starts a business often delays in making goals for himself. But doing this is not right for any businessman, so you should also create a personal goal for yourself. Your personal goal can be to learn music, travel, or even your fitness. Making personal goals can help you to stay motivated even during challenging times. If you think you are unable to stay motivated, you can take help from a business motivational speaker.

2. Make a Habit of Reading Books

Books can be your best friends. And nothing can beat the knowledge and information it can impart to the readers. If you have a reading habit, it`s great. But if you haven`t you should develop it. Almost, every successful entrepreneur has a habit of reading books.  You should choose those books that can help you with business and keep you motivated.

Many such famous motivational speakers in India also teach the nuances of business and also play the role of Motivation Guru. You should read books written by a good motivational speaker. Apart from this, you can also read the biography of successful industry leaders. This habit of yours will always keep you motivated.

3. Be a part of the training

You don’t need to be proficient in everything. It may happen that you have mastered some skills and no other person can beat you, but you may lack in some other important qualities. That is why it is important to keep taking training from time to time. Many business corporate trainers provide business training. You can take training and learn from them.

4. Take Time for Yourself

Starting a business is not easy for any businessman. Entrepreneurs have to face many responsibilities and challenges. In the midst of all this, many entrepreneurs are not able to find time for them, and working continuously can become a cause of frustration at times. In such a situation, it would be better that you take out time for yourself and spend your time doing those things, which make you happy by completing them. Meet people you haven’t met in a long time, spend time with family and friends. Often family and friends also become a big reason for your motivation.

5. Make Fitness a Part of Your Lifestyle

Fitness keeps any normal person energetic as well as provides motivation. Fitness can prove to be a success mantra for an entrepreneur. You must make exercise a part of your life. You should make rules for your workout every day. This routine of yours will keep you motivated and will also help you to focus more on your work.

Entrepreneurs should always remember their goals to stay motivated. Why have you chosen the journey of an entrepreneur and how will you achieve that goal? Every entrepreneur should first find answers to these questions. The correct answers will give motivation to the entrepreneur.

You can enter your comment about the article by commenting in the comment section. Apart from this, if you are a trader and are facing many complex and difficult problems in your business, you can get guidance from problem solving courses for entrepreneurs.

Categories
Business motivation

7 Ways To Build Authentic Business Relationships For Success!

You can`t operate a startup business without maintaining strong professional relationships with investors, clients, vendors, and potential customers. A company grows only by establishing meaningful connections with others.

Building strong business relationships starts with acknowledging and recognizing the importance of viewing everyone as a unique person with their desires, motives, and interests. Once, you have understood that the person in front of you is not only a medium to grow your business, but a human being too, you build relationships at a deeper level.

Here are 7 techniques that will help you to establish long-lasting business relationships that will drive sales and growth for your startup business:

1. Offer a Valuable Product & Service

Personal or professional, every relationship starts with an introduction, and sometimes for a business purpose. However, this is the hardest step. A client will approach you because of your extraordinary service or a valuable product that you have created to help them. So, it all depends on how you utilize your strengths.

2. Discover Ways to Provide Additional Value

If you have a startup business, you can begin with finding common ground and identify how you can add value with your time, connections, resources, or expertise to your clients or investors. This can give your relationship a personal touch.

3. Make Your Customer Service Excellent

Ask the best business corporate trainer in India and about the best strategy for growth and relationship building at zero cost and they will reply promptly- customer service. Customer service is that one aspect that can build the foundation of strong business relationships. Work on perfecting every interaction with your customers. Try to maintain transparency. Advertising is no longer as powerful as it was once perceived. A referral army who has used your products can do wonders for your startup business.

4. Make Mutual Success Your Mantra

When you think about others’ success and not just your own, the relationship grows. Nobody wants to work with someone who only has their agenda on their mind. Strong relationships happen when we focus on mutual success and trust.

5. Focus on Relational Value more than Transactional Value

Avoid approaching your business relationship in a transactional nature. Cultivate your network and relationships each day. Meet them and greet them on special occasions. Talk to them to understand their needs, requirements, values, and what drives them. Always remember that it isn`t about you, but about them. They will always remember how you made them feel.

6. Treat Them like Friends & Family

People like to do business with people they like. Treat them like you would treat your family and friends. Take a genuine interest, be vulnerable, be yourself, and show personal interest in addition to the business value that you already offer.

7. Stay True to Your Business Values

Clear and consistent business values can help stakeholders, clients, customers, and even investors to stay in a harmonious alignment with you. Stay prepared for hiring, firing, and losing money for your values as it sends out a strong message about the brand promise and ensures a shared vision.

The shared vision and aligned values make the strong foundation of any startup business relationship with your employees, clients, customers, investors, and other peers.

Unfortunately, entrepreneurs who are creative and great at inventing things often don`t invest much time in building strong and long-lasting business relationships. Though it does take effort and focus, the talent to effectively build relationships can be learned, just like any other skill.

Use the above-mentioned 7 tips to create a strong business relationship with your potential clients, investors, customers, and other stakeholders.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Get your business back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. To know more, visit: www.badabusiness.com

Categories
Business motivation

3 Key Tips For Young Entrepreneurs To Conquer Fear of Failure

Fear, uncertainty, doubt—these three emotions are experienced by any person who is willing to start something new. Young entrepreneurs who despite having exceptionally amazing money-making ideas choose not to pursue because of the fear of failure. Truth be told, the idea of starting a startup is scary. No doubt about that. But it is the passion and determination of entrepreneurs that overcome it and help them achieve success.

According to a survey conducted by Global Entrepreneurship Summit, “61% of Indian students consider entrepreneurship as being a good prospect to earn a livelihood in the country. However, around 71% of the young people in India fear failure as a stumbling block in their entrepreneurial journey”.

So, what are the common triggers for failure? And how can you overcome it to build a successful small startup business? Here are some of the best ways that will help you to overcome some of the biggest mental roadblocks that as an entrepreneur you might face:

1. Set Attainable Goals

If there is one trait that is common in entrepreneurs they can set goals. And setting practical goals is very crucial. Start by identifying what is the mission of your company and build attainable tasks. Having small goals serve as stepping stones to reaching your organization’s mission. They appear less intimidating and the company`s mission more digestible.

Everything does not have to be perfect, says Dr. Vivek Bindra- one of the world`s best motivational speakers in India. So do not worry about the details and set realistic goals that will give you a good indication of where to begin.

2. Focus on Passionate Community

Passion, determination, and hunger for success can only take you so far in business. Financial stability in the business is what will keep you afloat or else your bills will pile up. So, it is essential to identify and recognize your community. If you haven`t one, you should start building one that includes investors, passionate customers, and partners. These members will aid in your financial success. You can also get professional help by hiring a business motivational speaker who will help you grow your network.

3. Be Ready For an Imperfect Work-Life Balance

If you are an entrepreneur there is a good chance that the line between personal and professional life is blurred already. However, it is impossible to start a startup business without giving a thought to your family and friends. But with the right support system, running a startup doesn’t mean you have to compromise on your personal life. Ensure that you are surrounded by partners who understand the need for a personal and work-life balance and also don`t make you feel guilty about living your life.

As an entrepreneur, there is added pressure to be successful not only because of the partners, investors, and employees relying on you, but mostly because you are trying to prove yourself. So believe that your idea is worthy and you have the determination to make it happen. The above-mentioned tips will help you to get over your fear of failure.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: www.badabusiness.com

Categories
Strategy

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

Personal branding is crucial! It is a successful practice of people marketing themselves and their skills as brands. Whether you are a popular business coach or a fashion designer with a brilliant startup business idea or an excellent cook, it helps in attracting potential clients, customers, and a new job as well as business opportunities. Especially for women entrepreneurs, irrespective of what industry they are in. If you are a female who wants to grow their career heights then personal branding is your best bet.

However, truth to be told, making a strong first impression on popular social media channels is no cakewalk. Self-promotion can be successful for women entrepreneurs only when you post engaging content combined with credibility and confidence.

Here is a list of some of the most amazing tips that can help women entrepreneurs build a great personal brand:

1. Align Brand`s Identity with Yours

“One of the downsides of being a women entrepreneur in today`s world is that we tend to scrutinize too many things”, says Priyanka Bhargav, Head/ Associate Director, Consumer & Brand Research & Insights Myntra – Jabong. This tends to delay things as they overthink and mull over things for a long time.

So what exactly should female entrepreneurs do?

Sync your brand with your identity. If a woman wishes to create and establish a brand for herself, she just needs to go with the flow. Go with what is your personality trait. Go with what you certainly believe in and stand for, which is something inseparable from you; something that no one can take away from you.  It will result in a brand that is authentic, consistent, and a lovable brand that will be loved by Social Media.

2. Share Experiences Online

Our social media presence is often considered an extension of our identities. It not only gives our customers a peek inside our personalities, but it also defines how people and businesses perceive us.

Raka Khashu Razdan – Head, Marketing, CBRE India believes as a women leader, it is necessary to invest some time in building an online presence to highlight strengths and also connect with others to strengthen and build your network.

Sharing personal experiences often encourages other businesswomen or aspiring female entrepreneurs to find motivation. It also helps to find business mentors by picking other`s interests. Such relationships are essential in the present times to spot the right business opportunities.

3. Share Your Work With the World

An individual`s brand is established and maintained first and primarily by the evidence of her work and the outcome of that effort. Hence, creatively present your professional achievements and share them with the audience. It will enhance your credibility amongst your niche segment, making them more connected with you.

4. Use Social Media Cautiously

In a world where everyone is present on social media, everything that you post is not private. Hence, one should be extremely mindful of the profile pictures they use on social media. Always be aware of the fact that whatever content you are posting on social media it is visible to all.

From posts to likes, opinions, and comments, or even what you share and forward creates a perception of yours. You must understand that what may be alright at a personal level may not be necessarily conducive to the professional image that you are trying to establish. So always be cautious of your post.

To attract the right investors, clients, customers, and business opportunities, personal branding is critical for every entrepreneur, irrespective of their gender.  Hence, apply these tips and see your presence growing on social media.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the Entrepreneurship Course to gain in-depth knowledge about different aspects of the business.