Categories
Business motivation

5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals

Summary: Profitability, growth, increased confidence, more time, and less stress. This is the recipe that any entrepreneur would love to learn. You can achieve all this and more with the right business coach.

The days whether you should hire a business coach or not for your small startup are over. We know that successful people have mentors, coaches, and helpers who guide and help them to achieve their goals.

But the question is, how do I find a coach who is a good fit for me?

To answer this question, you must first ask yourself if you are ready. Secondly, you must ask yourself about your needs and requirements. A great business coach will leave no stone unturned to push you out of your comfort zone. He will recognize your excuses, even if you are unaware of them.

From hybrid programs and group coaching to personal consultation, business coaching comes in all shapes and sizes including recorded lessons, live calls, pre-recorded programs, and one-to-one coaching.

Here is a checklist you must follow while you are looking for a business motivational speaker.

1. Ask For Referrals

Before you start looking up for the right mentor on Google, it is recommended to ask for referrals in your network who knows a great coach. Always know that your requirements might be different compared to your peers. Hence, always keep your needs and goals in mind while talking to a prospective business coach to make sure there is synergy. You can use LinkedIn or Facebook, as well as people in your networking groups.

2. Take Consultation

Investing in a personal coach is no small deal. You need to have a conversation with your prospective coaches because there is no other way to figure out compatibility. Most coaches offer a free consultation. If one session is not enough for you to decide, you can ask if you can purchase a single session before making your decision. Avoid working with a business coach who will not speak to you but gives you a high assurance of excellent results.

3. Effortless Communication

For any conversation to be productive, communication is essential. Every person thinks, perceives, analyzes, and understands differently. When seeking a business mentor one essential thing is to find a person who not only listens to your ideas but also understands your mindset. Your prospective coach should have an open mind about how you perceive ideas.

4. Consider the Cost

Hiring a business coach will cost you. Keep an open mind about the financial investment. You are paying your coach for his experience, wisdom, knowledge, and proven track record that he has. Consider how much money hiring a mentor will cost you. Also, calculate how much revenue your business will generate if you continue to follow your existing strategy without a business coach.

Depending on your goals, coaching investment can pay off on various levels, such as by increasing revenue, giving personal growth, reducing stress, and giving more freedom.

5. Be Prepared for the Long Haul

A business coach no matter how proficient he is in his field, couldn’t turn around your business overnight. Change does not happen overnight unless you are an entrepreneur who needs assistance in only one or two topics to coach around. Once you have achieved your initial goals, focus on maintaining a year-long relationship with your coach. The benefits don’t go away, they are just the ongoing change state.

A business can’t grow to its full potential unless the person who is leading it is mindful, healthy, and happy. The most critical factor in this equation is you. It is worthy to invest in your growth and engage with a coach who will support and inspire you to achieve growth in your business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Technology

4 Quick Ways To Speed-Up Your Business Website & Grow Visitors

Summary: Your consumers experience your products through your business website. Make sure they have an amazing one!

When it comes to web browsing, we want everything fast. From a business website to product images, anything that takes more than 5 seconds seems like an eternity. Many customers leave a website page that takes a long time to download even though they love the product

Even Google considers a site`s speed when it crawls your webpage. According to one report by Google, “the chances of people abandoning a business website grow by 32% when the page load time increases from one to three seconds.”

In another study, users who are dissatisfied with the site’s performance say they won`t return to the site again. It simply means that having an unresponsive website can result in you losing customers, and it is time to do something about it.

If you have an e-commerce startup business and are wondering why your sale is not growing, here are some tips that will help you to speed up your website and make it more responsive:

1. Pick Faster Web Host

The speed of your web host plays a crucial role when you create a website. While many entrepreneurs choose the cheapest available option, this typically comes at the expense of their site`s download speed. If your website is slow and takes time to download the images of the products, your customers might get annoyed and might leave.

Hence, consider switching to a better and faster host. Before selecting a host, you can Google their reviews to find out what their customers have to say about them. You can take our Problem Solving Courses and learn everything about business websites and marketing.

2. Pick a Theme that is fast & Responsive

To build a fast website, you should use a lightweight theme for your website. A lighter website theme will download quickly for your visitors when they will your website. Themes that are poorly coded are often heavier and take a longer time to load, particularly on mobile devices.

Most businesses are focusing to build a mobile-friendly website. Why? Because the majority of users access the internet through smartphones. So, you should choose a mobile-friendly, light theme that is responsive and downloads quickly as your first choice.

3. Upload & Stream Videos Directly from YouTube

Large files uploaded on the website tend to slow the speed down. Rather than uploading your videos to the web host directly, try uploading them onto YouTube.  You can then simply embed the link on your website. Your visitors can stream your videos directly from YouTube. This will help you to reduce the load time for your website.

4. Use Plugins Smartly

Many plugins can help to make your business website truly amazing. However, it is suggested that you use them sparingly. Where some plugins will provide a unique experience to your customers, too many will slow it down.

A website is a gateway that brings customers to your products and services. Hence, building a website that is faster, responsive, and mobile-friendly is the need of the hour. By applying the quick ways mentioned above, you can create a website for your e-commerce business that will attract more visitors and help you to grow sales.

You can easily boost your sales with the right guidance from a business expert. Learn to generate high revenue earning products for sales; generate payment links for customers, manage account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc.

Categories
Business motivation

5 Key Reasons Your Business Should Use Google AdWords

Once Google launched its Self-Service Advertising Program’ back in October 2000, the online marketing game was changed forever. Decades later, Google was making whopping million-dollar revenue from it. And before we knew it, it became a vital part of many successful online businesses. Today, we know this as Google AdWords.

What is Google AdWords?

For those who are not familiar with AdWords, it is a pay-per-click service that allows you to create and run ads for your business. These ads are then displayed in the search results when a user types a specific keyword related to the product or service he is looking for.

If you are using the right keyword, you are already ahead of your competitors because you are reaching your target audiences who have an interest in your product and service. If you have a business website, it can be beneficial for you. Optimizing your Google Ads and website can lead to an increased Return on Investment (ROI).

Here are five main reasons why your business should use AdWords:

1. Progress is Measurable

Let`s suppose, you give an advertisement by following the traditional method of marketing of putting your product out there on a billboard. How will you measure the success of that advertisement? Can you calculate the number of customers who purchased your product after watching that ad at a bus stop? The answer is no.

But one of the advantages that online marketing has over traditional methods is that its results are easily measurable. AdWords is probably one of the best resources you can have to measure what is working and what is not working in your favor. As it comes equipped with plenty of PPC metrics, you can see what you must repeat and what you must not do again.

2. AdWords is Flexible

Another benefit of using AdWords is that it is flexible. It offers customizable options for your campaign to suit your particular requirements. It offers various features like:

  1. Keyword Match- This feature allows you to display your ad for specific keywords that users search. So you can set it to “Banarsi Saree Delhi” instead of a general search like “Banarsi Saree”.
  2. Ad Extensions– By using this feature you can display your product information, contact details, and a pack of links to your business website.
  3. Buyer`s Persona– This feature helps you to narrow down your audience. You can discover their geographical location, time of the day, their language, and which browser or device they are using.
  4. Support of Other Sites- With AdWords, you also get access to other non-search sites like- Gmail, YouTube, and lots of other partner sites at your fingertips.

3. AdWords Works Faster than SEO

When it comes to SEO, you may get great results but it is a time-consuming process. However, this is not the case with AdWords. Once you create an advertisement and the campaign goes live, ads will appear and you will get instant results.

Thanks to its speed, you can discover how effective your keywords are and how much impact they have on your target audience. You can use those keywords later in your SEO campaign to make it more effective. Where SEO plays a crucial role in your online success, PPC will get you to the top of the search results in minutes.

4. AdWords are More Engaging

More engaging ads mean more revenue! And as Google generates revenue from advertisement, it constantly improves AdWords. And along its way to improve one of its primary sources of income, Google notices that product listing ads and in-video ads on YouTube get more clicks. YouTube has over 1 billion unique visitors a month as well as several billion views a day. It comes second to Google when it comes to search engines.

More engaging ads mean more revenue for Google, advertisers as well as your own business. So why wouldn’t you want your business to be seen by your potential customers?

5. You can Set Advertisement Budget

Here is another thing that makes Google AdWords amazing! You can set a maximum cost per day for your campaign. So how does it help your business? It gives you an idea and allows you to decide how much you are willing to spend on a particular advertisement. You don`t have to worry about going over budget. You can reduce your budget or increase it accordingly.

So, if you are looking to scale your business and increase revenue, Google AdWords can be your best bet! However, if you are new to this concept, you can attend our free Masterclass by Devna Maheshwari only on our Bada Business Community App!

Download Link: https://tinyurl.com/nhav2kp6

Categories
Marketing

3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

4 Powerful Time Management Tips To Take Your Performance At Its Peak!

A day has 24 hours, and individuals have 240 tasks to accomplish in those limited hours. From students to entrepreneurs, small business owners to employees everyone struggles with achieving their goals in the limited hours despite many time management strategies available.

Between studying for exams, enrolling in new classes, writing papers, reading books, and making time for office hours, there are multiple tasks to complete as a student. Many people complain about not having enough hours. But all the successful persons in this world have 24 hours too. Then how did they accomplish so much? They manage their time efficiently and achieve more by doing less.

Though there are various time management tips available, we have narrowed down the list by handpicking the most effective ones:

1. OKR- Objectives & Key Results

A very effective framework, OKR is used by the world`s big giants like Google, Uber, Linked In, and Intel. This framework is quite simple and consists of Goals and key results. In the OKR framework objectives are descriptions of the things that you want to achieve. They should be short, engaging, and inspirational. One should have 3 to 5 high-level objectives.

Key results are metrics of how you measure your progress towards your objectives and should be very clear. There is software like Weekdone, Perdoo, Workfront, 15five, and 7 Geese that support OKR.

2. SCRUM Technique

SCRUM is the most popular and effective agile productivity framework especially when it comes to software development. Though it is not a time management technique, it can help in boosting your productivity. The major aspect of this technique is that you have to stay flexible and be acceptable about the circumstantial changes.

Also, this technique puts a lot of emphasis on team-building to create a valuable outcome, responses to changes, and collaboration with all stakeholders. It helps to improve the way you do your work.

It divides into three roles:-

a). Product Owner-His role is to manage priorities, talk to stakeholders, and takes care of products.

b). SCRUM Master- He ensures the SCRUM framework and removes obstacles.

c). The Team- Cross-factual, and a fully committed team.

3. POMODORO Technique

Invented in the late 1980s by the software developer and author Francesco Cirillo, ‘the Pomodoro Technique is a very popular time management tip. One of the major reasons behind its popularity is its simplicity. In this technique, you should break down your daily work and complete it in intervals separated by short breaks.

You work for 20-25 minutes straight which is called one Pomodoro and then take a 3-5 minutes break. After 4 Pomodoro cycles, you take a longer break of 15-30 minutes to recharge.

4. Do Deep Work

Coined by Cal Newport ‘Deep Work’ states that activities that require 100% focus and energy must be completed first in a state of distraction-free concentration that your cognitive capabilities to their limit. With this technique, you produce work with exceptional quality and value. This technique time management strategy can also help you to improve your skills and do things that are hard to replicate.

The above-mentioned time management tips can boost your productivity. Apply these in your daily life and you can achieve more by doing less. Finishing your tasks on time will instill a sense of achievement that will keep you motivated.

If you are an entrepreneur and looking for professional guidance and expertise to grow your startup business you can take Business Coaching Program. Take help from a certified business coach and witness your business growing.

Categories
Strategy

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

As a small business owner reaching customers to boost sales is the major goal. Many entrepreneurs often forget about building an online presence via SEO activities. Most often than not, MSME business owners do not take SEO activities seriously and consider them as a liability. But optimizing your website and content according to the guidelines of the search engines can fetch high traffic to your business.

One of the major reasons behind it is that they have seen many organizations struggling with search engine optimization activities. However, what they don`t realize is that many small startup businesses jump over few SEO guidelines that are crucial to yield great results.

Search Engine Optimization (SEO) serves as a critical tool that ensures that your business gains an edge and remains competitive while capturing the right audience.

Here is the list of three common SEO mistakes that small to medium-sized businesses often make—and how you can avoid repeating them.

1. Expecting Results Overnight

SEO requires patience and persistence. And this is something that entrepreneurs must understand because success does not happen overnight. Many small business startup owners hesitate from applying a solid SEO strategy because of the time duration that it takes to see results.

When a new web page is published, Google uses 200-plus ranking factors to measure the quality of your content. Hence, it takes time to validate the relevance of the new content. The content you create helps to build your website reputation and pull up customers organically. The entire process takes around a month before you start seeing results. To come on top of the result page, the average age is almost three years.

Monitor SEO campaign for weeks, use SEO tools like Google Analytics to understand the performance of your webpage and the source of traffic.

2. Customized Research on Keywords

SEO is powerful only when Keywords are powerful. Hence, it is very important to find relevant keywords that meet your customer`s needs.  Keyword-rich content will help yield the highest results. And many new potential customers find new businesses through Google search that includes keywords matching with their requirements.

So try to put yourself in the minds of your customers and apply the keywords that define your ideas and topics.

3. Ignoring Backlinks in your Content

Backlinks are the second most important factor that plays a vital role in Google ranking. When creating a web link, backlinks are non-negotiable! The inclusion of external links into your content boosts your website`s search engine ranking and popularity organically.

Many business owners often skip this fundamental step of an SEO strategy because of the in-depth research and time it takes.

However, it is essential to include quality links that are from credible sources. The guidelines from Google penalize unnatural links and also prohibit links that are not that valuable and useful for the users.

Understanding the factors that can affect your SEO results can be time-consuming and challenging. But once you prepare it with the right approach, it will drive your customer acquisition and yield great results.

To understand how you can boost your business growth and revenue, you can take Business Coaching Program. It not only offers a bundle of exclusive foundation courses and value packs, but also handholding support of a personalized business coach.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Technology

Google India to Launch ‘Namaste Digital’ Show on Doordarshan to Empower SMBs by Helping Them to Use Internet to Grow Their Business

New Delhi, October 1: As a part of its new multi-pronged effort to help small and medium-sized businesses (SMBs), Google India said that it will launch a new show in partnership with Doordarshan called ‘Namaste Digital’ to navigate the challenging economic environment. The ‘Namaste Digital’ show aims to serve as a mass media programme for SMBs to learn about the Internet and help them grow their business. According to a report by IANS, the tech giant’s the new initiative will focus on accelerating the efforts to help businesses build digital presence in partnership with software development company Zoho and payment gateway Instamojo.

Building on its effort to help consumers discover small businesses on Google search and maps and keeping the needs of different businesses in mind, Google has also partnered with delivery services providers Dunzo and Swiggy to fast track the on-boarding process. Both partners have committed to provide additional support to small businesses to start accepting orders online and enable delivery logistics. Under the new initiative, small businesses will be able to create business websites using Zoho inventory and sell online through Zoho Commerce for free till March 31, 2021. Instamojo on the other hand is offering a six-month free subscription to its “Premium Online Store Solution.”

SMBs can also avail Dunzo’s 24×7 merchant support for free with zero sign-up fees and instant registration and can make use of Swiggy’s seven days “Fast track Onboarding”. All these will be available for SMBs on “Grow with Google Small Business” hub in India which was launched in July this year.

Shalini Girish, Customer Solutions Director at Google India, said in a statement that today, the need to go digital is a necessity and SMBs are hard-pressed to digitise fast. “We need to do everything we can to handhold millions of small businesses in their digital-transformation journey and support business recovery during the current crisis”, she added. Adding further, she said that the needs of small businesses differ across the country and we are partnering with the industry leaders to offer more support to help small businesses go digital.

The ‘Namaste Digital’ Initiative:

  1. The new initiative builds on the “Grow with Google Small Business hub” effort. It is in direct response to the feedback received from small medium businesses captured in the Google-Kantar small business tracker research conducted in July.
  2. According to the report, customer related challenges tops the list for small businesses, with 92 per cent businesses facing customer related challenges, revenue loss due to low demand and payment of fixed costs are the other most severe challenges among businesses.
  3. The report also highlights that businesses are seeing the benefits of going digital, and today 5 out of 10 businesses are using digital channels to engage their customers compared to just 4 in 10 in April.
  4. In addition to providing support to go digital, Google India is also investing in efforts to scale its outreach to help small businesses learn to use digital tools in local Indian languages.

As part of this effort, Google has worked closely with Federation of Indian Chambers of Commerce & Industry (FICCI) to drive an industry wide skilling program which has already trained 1.2 million individuals.

Categories
Startup Technology

‘Grow With Google’, a New Online Programme Launched by Google to Help SMBs Build Digital Safety Net Amid COVID-19 Pandemic

Tech giant Google has introduced a new online programme to help business owners learn how to build an online presence, find more customers, sell online or work remotely. This is being done amid the coronavirus pandemic to help business that digital tools can provide a safety net for small businesses. The new ‘Grow with Google’ lessons that have been included in the programme can vary from two-minute tutorial videos to live workshops. It can range from beginner level to advanced, so every business can find what they need to become more prepared.

According to a report by IANS, the programme was announced after a report this week showed how a ‘digital safety net’ can serve as a support system for small businesses and helps to mitigate the negative business effects of COVID-19. A report by non-profit Connected Commerce Council in partnership with Google stated that practically all small businesses in the US were disrupted by the pandemic, facing reduced customer demand and hours of operations as well as employee layoffs. 85% of small businesses said COVID-19 made them rethink their approach to digital tools, allowing them to adapt.

The study further revealed that businesses that had a digital safety net in place and used a variety of digital tools — like digital ads, digital payments, data analytics and customer insights tools — felt better prepared. However, not all small- and medium-sized businesses have a digital safety net. The new ‘Grow with Google’ lessons are designed to serve the interest of these businesses.

Here’s How ‘Grow With Google’ Will help SMBs:

  1. Google has introduced a new programme called ‘Grow With Google’ on the ‘Google for Small Business website’. Click here for direct link.
  2. Grow with Google is partnering with SCORE, a network of volunteer, expert business mentors, and non-profit International Downtown Association (iDA) to complete a series of affordable and easily accessible Grow with Google workshops for 50,000 small businesses across the US.
  3. Business owners can find personalised Google product recommendations for their business, as well as helpful tips and practical guides to help small businesses get the most of these tools