Tag: social media marketing

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Marketing

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!
3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

Marketing is never easy, especially for startups where the budget is always a constraint. But, if you have a product that can resolve the problems that consumers are facing and your product is in great demand, you can easily build your brand’s reputation without burning a hole in your pocket.

With Social Media Marketing has become affordable and effective. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer plenty of tools and insights that can help you to reach your target audience without having to hire an ad agency for the promotion of your brand.

So, how can you take full advantage of the power of social media to build your brand’s presence online? There are a few ways that will establish your brand, not to mention without spending a single penny.

Here are some of the best low-marketing ways through which you can make your brand Viral without shelling out much money:

1. Touch Emotions

Do you remember the much famous Cadbury advertisement in which a girl dances as soon as her friend hits a boundary during a match? Well, that is the power of emotions!

An ad or a TV commercial becomes immortalized in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Today, many brands often create advertisements that boast only about their products and features. These kinds of advertisements scream- “we are selling.” Customers today are tired of meaningless blabbering and information that only talks about the company’s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Try to give a personal touch to your branding, so that your customers can connect with them. You can watch how to make perfect ads that will sell from Dr. Vivek Bindra- the best business coach in India, here:

2. Create a Story that sends out a Social Message

The human brain gets more influenced by emotions rather than logic. This is why from Surf Excel to Dove; brands have come up with excellent ads with simple visualization, but a beautiful and powerful social message.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with a maximum number of people. All you need to do is use your creativity. You can work along with a business coach who can support you and guide you to build your brand.

3. Give Customers Something to Hook On!

A great jingle, an unforgettable headline, or the message- it could be anything! But one has to give the audience something to hook on!

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Business Coaching Program” course. In this course, you will gain in-depth knowledge about taking your business to new heights. To know more about this course, click here: www.badabusiness.com

Categories
Motivational

5 Simple Ways To Monetize Your Instagram Account!

5 Simple Ways To Monetize Your Instagram Account!
5 Simple Ways To Monetize Your Instagram Account!

Summary: Instagram is much more than a picture-posting platform. And with the right knowledge and tools, you can earn money too! Want to know how? Find out in this article.

Instagram, which simply began as a photo-sharing app, today has evolved into a powerful marketing platform. Thanks to thousands of brands and influencers, businesses can reach a wider target audience. It has more than a billion active users per month. Approximately 60% of the users turn to Instagram to discover new products, and around 80% of them follow a brand which gives entrepreneurs a golden opportunity to establish their name.

If you are an entrepreneur and are looking to build a brand image, with the right knowledge and tools, you can grow your followers and earn money too. There are many business coaching programs online to learn Instagram marketing, which you can join to gain in-depth knowledge.

Here are five proven ways that will help you to make money on Instagram with a decent number of followers:

1. Sponsored Posts

These days’ brands use influencer marketing to promote their products because it is more effective. This is because people trust word-of-mouth recommendations more than the brands themselves. Consumers look for referrals from their peers when trying to make a purchase decision.

Brands understand the needs of their consumers and hence, turn to influencers to promote their products rather than doing it themselves on their profiles. If you have a decent number of followers, you can start earning as an influencer. Brands focus more on the engagement rate than on increasing the number of followers. Thus, have more in-person interactions with your followers as it attracts more brands.

2. Affiliate Marketing

Sponsored products are not the only way to make some money on Instagram. Working as an affiliate can also help you monetize your account. Every time your follower purchases a product that you recommend in your account, you earn money. They can use a promo code or they can purchase the item by clicking on the affiliate link. The brand tracks the number of sales completed through your recommendation in your profile and pays a commission in return.

You can start by researching the brands that you will prefer to affiliate with, fill out a request form, and if approved, start promoting their products on your account.

3. Sell Your Own Digital & Physical Products

Many Instagrammers make money by selling their digital products. The good news is that Instagram focuses on visual things. Users often visit this platform to get inspiration and discover new products. So, as long as your products have a strong visual appeal you can sell your products on Instagram. Want to learn more about Instagram marketing? You can join the business coaching program; a specially designed program for entrepreneurs by Dr. Vivek Bindra.

4. Become a Brand Ambassador

The high level of influencer marketing on Instagram makes it an ideal place to seek brand ambassadors. Though sponsored posts are common on Instagram, some brands prefer establishing long-term partnerships with influencers. They use them to endorse their products as their brand ambassadors.

Therefore, you can seek opportunities for collaboration with big brands on Instagram to promote their products too. The company will send you their free products to review and promote on your account.

5. Offer Social Media Marketing Services

Today, social media marketing is playing a key role in brands’ marketing strategies because of its strong sales potential. They use these platforms to endorse their products, services, and brand because they can easily find their target audience on these networks.

The competition is growing every day; hence it’s not easy for brands to run ads or post engaging content on Instagram. However, it’s easy to create great content with professional assistance and that’s what they are doing with influencers.

By using the strategies that we have mentioned above, you can simply start monetizing your account in no time. You can also join online coaching programs for entrepreneurs that will help you to understand digital marketing, different platforms, and its wide scope to reach your target customers.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Startup Strategy

5 Unique Strategies To Grow Startup Sales

5 Unique Strategies To Grow Startup Sales
5 Unique Strategies To Grow Startup Sales

Are you looking to build a huge audience for your small startup business?

Of course you are. After all, revenue is what keeps a small startup business thriving in all seasons.

And when it comes to startups business everyone wants more sign ups, subscribers and users. But the major problem that the majority of the entrepreneurs face is their lack of awareness how to do it very quickly, and without burning a hole in their pocket.

Thankfully, the secret to getting a huge response from your customers doesn’t lie in outspending everyone else.

It lies in getting more creative with your marketing tactics and to think out-of-the-box. Unique marketing strategies will give you bigger results than you will ever achieve even with huge spending. This kind of unexpected growth is called growth hacking.

If you want to build a massive success for your small startup business, here are 5 ways to start growing your business like never before:

1. Launch a Referral Program

If you are looking to develop a huge customer base quickly, you need to look into referral marketing. A basic strategy with amazing results! All you have to do is allow your customers to help promote your products for you. It is a simple concept, but not many startups have put it to its best use.

These days’ customers trust more on personal recommendations than all other forms of marketing. Hence, use it to the fullest and it is the best way to build a viral interest in what products or services you have to offer.

2. Turn your product or service into a challenge

One of the biggest problems with viral marketing is that it becomes quite tough to tell what the company has to offer.  If you create a product video that not everyone loves, you might not get the recognition that you desire. So make your product the focal point of the viral marketing campaign that you want to run.

3. Email Marketing

Despite predictions of its death by the marketing world, emails are still a very common and frequently used medium for communication. Emails are still around and delivering a handsome return on investment (ROI) to marketers who know how to use it for their perusal.

According to a research conducted by Demand Metric and the Data & Marketing Association (DMA), “email marketing had an impressive ROI of 122%. And every startup would want that kind of ROI on email marketing. So craft a crisp, engaging and attractive email copy.

If you want to know how you can craft catchy email lines, read it here.

4. Social Media Marketing

Social media marketing is one of the most powerful tools these days. According to HubSpot, “90% of the marketers confirmed that social media is important to their businesses.”

So what is the best way to grow your brand on social media? Build high-quality content regularly and post it on social media. You can seamlessly use social media channels and post manually on platforms like Facebook, Instagram, LinkedIn, and Twitter.

5. Reach out to a Specific Community

If you want to build a user base faster for your brand, you need to have a clear understanding of who your customer is. Once you have understood the persona of your buyers you can then create content specifically made for them. The more customized your content will be, the more effective your campaign will turn out to be.

For entrepreneurs reaching a bigger customer base is crucial. It will not only help to establish their brand, but will also attract more customers. So apply the above mentioned techniques and see your sales growing.

Having a compelling marketing idea is great. But you know what is even better? A personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Marketing

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Facebook Marketing| Representational Image (Photo Credits: Pixabay)
Facebook Marketing| Representational Image (Photo Credits: Pixabay)

Businesses, in the present scenario, are highly dependent on social media on promoting its product and services, and also ensuring wider reach. As a huge section of population is on various online networking sites, digital marketing has become an utmost important component on any firm’s overall marketing and promotional strategy. It has become easier to interact with potential customers over the social media platforms. A business can effectively engage in one-to-one communication with people, understand their preferences and ensure quick response to their queries. It also helps a firm to receive immediate feedback from the customers about its product and service, thereby providing quick redressal to their grievances.4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

One such highly popular and used social media platform is Facebook. People from almost all the age groups use it on a regular basis. Promoting business on Facebook can increase the firm’s reach mani-folds and build itself into an online brand. There are various strategies for small business to promote their business on the platform and earn customers. Here are some low cost and effective tips for promoting Small Business on Facebook :

Make a Facebook Page for Business:

The first step of promoting the small business on Facebook is by making its page on the platform. Firm should post all information of its product and services, including features, cost, description, usage among others on the page. It should also post attractive pictures of the offering on the Facebook page. Discounts, rebates and other sales promotion schemes offered by the business should be regularly updated on it. Businesses should try and make the page as attractive as possible. 5 Steps Companies should take to Improve Diversity at Workplace!

Post regularly on Facebook:

The age old saying on ‘Out of Sight, Out of Mind’ works equally well on the social media platforms as well. Businesses should regularly post about themselves, their product, services and offers on Facebook. It helps to create a place for the brand in the people’s mind, who might convert into actual customers.

Use Multimedia Posts:

One should keep experimenting with the posts on social media. Firms should not stick only to text or images but also use different multimedia elements. There is a wide range of varieties to chose from. This includes audio, video, visuals, GIFs, text, infograms, interactive data tools, 3D pictures among others. It helps to attract attention of the customer to the product.

Engage with the Followers:

Most important thing on all the social media platforms, including is Facebook, is engagement with the followers and creating a presence. Firms should post interactive content including polls, contest, events, online interaction among others. They should also ask customers to review their products and services online. If a customers comments on the post, immediately give a positive reply to it. All these makes customers valued.

If the small business has a sound budget it can also go for Facebook Ads and paid promotions online. Facebook and other social media platforms provide a golden opportunity for businesses to promote its products and services and have a wider reach. Firms should totally cash on it.

Categories
Business motivation

5 Low-budget Digital Marketing Strategies for small-business owners

digital-marketing-strategy-for-small-business

5 Low-budget Digital Marketing Strategies for small-business owners

Are you a small business owner who is trying to make it big in the business market? Do you want to boost sales of your business, but have no funds to spend on marketing?  Are you looking for effective ways to do digital marketing for your business? If yes, then this is a must-read blog for you!

With the Covid-19 pandemic hitting worst at the small businesses and Indian startup sectors, businesses are looking for ways to make a comeback. Due to the imposed nationwide lockdown and new guidelines, small enterprises suffered great losses.

According to a report published in Financial Express, “the advertising industry in India will grow at 11.83% CAGR to reach a market size of Rs 1,33, 921 crores.”

Many entrepreneurs and solopreneurs are trying to boost their business sales with effective digital marketing strategies. If you too want to grow your business sales, here is a list of all the free tools and strategies that can help you to perform better in the market:

  1. Keep your SEO Game Up

Search engine optimization is an important factor that can make a huge difference in attracting visitors to your business website. Analyze your current SEO situation with the help of many tools that are available on the internet for free. With the help of these tools, you can deep audit your website .

  1. Find Target Keywords

We can`t stress enough how important keyword research is. Performing fresh keyword research several times can ensure that your sales figures are improving. There are free SEO tools like keyword planner tools from Google Adwords to perform search engine optimization.

  1. Start a Blog

According to WordPress, more than 409 million people read around 23.7 billion blog posts on its platform every month. And, that’s a lot of content! To attract visitors to your website, you are going to need a quality blog on your site. So, writing blogs that are stuffed with keywords will do your customers no good.

If you are wondering how long it takes to write a quality blog post, nearly half of the bloggers say that they spend around 1-3 hours on a single post.

  1. Use Email Marketing Campaigns

Some may argue that email marketing is a passé. But, it is still an excellent digital marketing strategy for small business owners. A well-crafted email can help you build personal connections with your clients and also helps to lower the marketing costs.

  1. Video Marketing

An eye-catching video or an advertisement can stay for a longer duration in a customer`s mind. So why not make the most out of it? An engaging video related to a product or service can help small business owners to dominate the market.

Getting involved in other platforms too is a great way to spread the word about your brand. It is an excellent marketing strategy for building trust.

What else you can do to ensure that your business is reaching out to its potential customers? Take our Problem Solving Courses to will help your business grow.

Break-through the challenges that you are encountering in your business by clicking here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

Categories
MSME Sales Startup Strategy

4 Successful Tips to Run Discounts & Special Offers For Your Business Ahead of Christmas 2020 & New Year

Discounts, Special Offer
Discounts, Special Offer (Photo Credits: Pixabay)

Mumbai, December 24: 2020 was an extremely difficult year for most sectors due to the lockdown amid the coronavirus outbreak. However, towards the latter end of the year, green shoots of recovery were seen as the economy started to open up.

So far, the festivals have been lacklustre in India because of several other factors, including people not willing to spend on unnecessary things. However, the sentiment has picked up and there is a momentum in sales as we approach the year-end.

If you have an online business or a store, then you can offer some discounts to entice your customers for Christmas and New Year. However, promotions and discounts should be given in such a manner, so that they don’t eat up the profit margin and help you in increasing sales.

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Define your objective: 

Before you start any promotional offer, you should define the objective. What is the purpose of running this sales offer? Is it to get new customers or target the existing customers? Is it to increase sales or hook them to your brand. Be clear in your head with these answers.

Should have a fixed timeline:

Sales, discounts and any offers should be there for only a limited time period. The promotion of your brand should clearly mention the start time and the end time.

Market well:

If you are running a sale and your customers are not only aware of it, then the entire purpose fails. Therefore, make sure to advertise your promotional offers, incentives properly. Promote the news of your sales on social media. Spend money to run promotional campaigns and target audience based on your location and TG.

Track Your Results:

After any campaign, it is very important to track your results. This will help you to understand your customer behaviour, which segments are responding better to your campaigns or which type of campaigns are more effective. You need to study the results and this will help you to run your next campaign

We hope that these tips will come in handy for your business and you run successful marketing campaigns.

 

Categories
Marketing

Digital Marketing Tips for Small Businesses in 2020: 3 Ways to Up Your Game Online

डिजिटल मार्केटिंग
डिजिटल मार्केटिंग

After COVID-19 hit us, small businesses and MSMEs are looking for ways to adapt to the new normal. They look for the right opportunities to afloat in tough times. In the current scenario, where is a lack of physical options and more dependency is on the digital landscape. Digital marketing right now provides value to small businesses to expand themselves.

During this tough time, startup, small businesses have the chance to figure out what is best for their marketing strategies and channels. It is a challenge to give a hard look at digital marketing techniques. After the number of research and study, we discovered that business owners are more invested in their resources and making marketing efforts.

Here we share this guide of tips for small businesses on how they can be more productive with digital marketing.

Build an Influential Social Media Presence

Social media is now a very useful and practical aspect of many digital marketing strategies mainly all kinds of business. This is an opportunity to interact face to face communication which is very important at the current time. They help you to reach your customer which creates a trust relationship between your brand and customer.

Today social media is a vital part of a small business marketing plan. They have understood the importance of social media for the brand. So, if your not on one of the platforms, then go now use social media and take your brands on the heights.

Email Marketing Campaign to Connect

A lot of people believe that email marketing is outdated, maximum small businesses use email to facilitate connection with costumers. Half of the small businesses plan to use this marketing as part of a digital marketing strategy.

The impact of this marketing is beyond a junk inbox, as it gives a personalized touch to the customer which leads them to come back. Building this relationship is key in small businesses to expand their brands.

Develop Website Marketing Efforts

In 2020, online visibility is considered essential for all kinds of business. If you don’t own a website, you are still not existing in the market. Web platforms can be the highest source of medium to start acquiring the knowledge of website marketing.

Today, every small business will invest in website marketing to establish their digital presence. As today every new or old customer looks for the website therefore, by creating online relationships, website marketing is one of the most popular tactics. After studying the traffic and engagement of the site, company owners can find areas to grow and plan in the future. This is the easiest way to find what works and what doesn’t work for your brand.

Digital Marketing can benefit small businesses during an unpredictable time. The effect of COVID-19 can be long-lasting; therefore, business needs to start planning digital marketing goals to set them on top from others in the market. There are more digital marketing tips which can help you we have mentioned the top three here.

 

 

 

Categories
Marketing Startup

5 Cost-Effective Marketing Strategies for Startups

Marketing
Marketing (Photo Credits: Pickpik.com)

The greatest challenge in front of startups is that they are usually on a tight budget. Even if they are not, it is very important, that they should wisely spend each penny for a better result which they can see tomorrow. Therefore, startups shouldn’t be focussing on big marketing spends, but their attention should be on strategies which will help them reach out to a wider audience with limited spends.

Let’s take a look at some cost-effective marketing strategies which startups should consider.

1) Create a company website

Make a proper website, which is easy to navigate and can be opened on all the platforms, like a laptop, mobile phone or on a tablet. It should have all the information about what the company does.

2) Focus on Good Content & SEO

Once your website is up and running, the next step should be to populate the website with relevant content. Equal importance should also be given on SEO for your content to be easily found on search engines.

3) PR and news articles

If you are new in the market, it is very important to spread a word in the media about your arrival with the help of good PR and relevant news articles about your company.

4) Social Media Marketing

Use social media to reach out to your potential customers within a fixed budget. Don’t bombard the audience with too much promotional content. It is very important to create a niche and credibility so that people can trust your brand. Startups can also try influencer marketing, it is a very popular marketing form involving endorsements and product placement from influencers, people and organisations who have an expert level of knowledge or social influence in their field.

6) Be Part of Relevant Forums & Groups

Join as many relevant business groups on social media. Try and look out for questions pertaining to your business. You might see someone asking a question that you can answer (with your expertise), and use it as an opportunity to promote your business.

The marketing strategy of a start-up in the initial few months should be to engage with the customers, and not just sell a product. Remember, you are a new brand and people are not aware of your existence, so it is very important to engage and create a relationship with your customers.