Tag: Branding

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Marketing

How to Create Brand Awareness: A Comprehensive Guide

Brand Awareness
Know 8 ways to create brand awareness.

Brand awareness is a crucial aspect of any successful marketing strategy. It refers to the extent to which consumers are familiar with and recognize a particular brand. Creating brand awareness is essential for establishing a strong market presence, attracting new customers, and fostering brand loyalty.

Let us know what a brand is and why companies get excited about brand awareness.

What is a Brand?

A brand is more than just a logo or a name. It encompasses the overall perception and reputation of a company, product, or service in the minds of consumers. A brand represents the unique identity, values, promises, and experiences associated with a business. It encompasses various elements such as visual design, messaging, customer service, and overall brand strategy.

A strong brand creates a distinct and memorable impression, fostering trust and loyalty among consumers.

Why Do Companies Get Excited About Brand Awareness?

Companies are eager to work on their brand awareness for several reasons:

  • Differentiation:
    In highly competitive markets, a strong brand helps companies stand out from the crowd. By establishing a unique brand identity, companies can differentiate themselves from competitors and grab the attention of their target audience.
  • Recognition:
    Brand awareness helps build consumer recognition and familiarity. When consumers are exposed to a brand consistently through various marketing channels, they are more likely to remember and recognize the brand when making purchasing decisions.
  • Trust and Credibility:
    Good brand awareness creates trust and credibility in the marketplace. Consumers are more likely to choose brands they know and trust. Effective brand awareness helps establish a positive reputation, instilling consumer confidence.
  • Customer Loyalty:
    Brand awareness helps build customer loyalty. When consumers have positive experiences with a brand and develop an emotional connection, they are more likely to become loyal customers, repeatedly choosing that brand over competitors.
  • Increased Market Share:
    A strong brand presence can lead to increased market share. With effective brand awareness, businesses can expand their customer base, attract new customers, and gain greater market share.
  • Premium Pricing:
    Well-established brands often can command premium pricing. When a brand is associated with quality, reliability, and a positive reputation, consumers are often willing to pay more for products or services compared to generic or lesser-known alternatives.

A brand represents the overall perception, reputation, and identity of a company. Companies use brand awareness to differentiate themselves, gain recognition, build trust and loyalty, increase market share, and ultimately drive business growth.

This article will explore practical strategies and techniques to create brand awareness that helps businesses thrive in today’s competitive marketplace.

How to Create Brand Awareness?

8 Ways to Create Brand Awareness:

    • Define Your Brand Identity:
      Before embarking on any brand awareness campaign, it is vital to clearly define your brand identity. This involves determining your brand’s unique selling proposition (USP), target audience, brand values, and brand personality. A well-defined brand identity serves as a foundation for all marketing efforts and helps differentiate your brand from competitors. Here’s a guide on how to define your brand identity:

      1. Understand Your Target Audience:
        Start by gaining a deep understanding of your target audience. Identify their demographics, preferences, needs, and pain points. This knowledge will help you align your brand identity with your values and aspirations.
      2. Identify Your Brand’s Purpose:
        Determine the purpose of your brand beyond making profits. What problem does your brand solve? How does it improve people’s lives? Define your brand’s mission, vision, and core values. This will provide a strong foundation for your brand identity.
      3. Conduct a Competitive Analysis:
        Research and analyze your competitors to identify what sets your brand apart. Look for gaps in the market that your brand can fill. Differentiate your brand by highlighting its unique features, benefits, or values that resonate with your target audience.
      4. Craft a Brand Personality:
        Determine the personality traits and characteristics that best represent your brand. Is your brand playful, professional, innovative, or reliable? Define the tone of voice, language, and visual elements that reflect this personality across all brand communications.
      5. Develop a Unique Selling Proposition (USP):
        Identify your brand’s unique selling proposition that differentiates it from competitors. What makes your brand stand out? Is its exceptional quality, superior customer service, or innovative technology? Clearly articulate your USP to create a compelling brand identity.
      6. Visualize Your Brand:
        Create a visual identity that reflects your brand’s personality and resonates with your target audience. This includes designing a logo, selecting colors, typography, and imagery that evoke the desired emotions and convey your brand’s essence.
      7. Consistency is Key:
        Ensure consistency in all brand touchpoints. From your website and social media profiles to packaging and customer interactions, maintain a consistent brand identity. This fosters recognition, builds trust, and strengthens the brand’s image in the minds of consumers.
      8. Employee Engagement:
        Engage your employees in understanding and embodying the brand identity. They are brand ambassadors and should consistently deliver the brand promise in their interactions with customers and stakeholders.
      9. Evolve and Adapt:
        Brand identity is not set in stone. It should evolve and adapt to changes in the market, industry, and consumer preferences. Regularly reassess and refine your brand identity to stay relevant and maintain a competitive edge.
        By following these steps, you can define your brand identity and create a compelling brand that resonates with your target audience, differentiates itself from competitors, and fosters long-term brand loyalty.
  • Develop a Strong Online Presence:
    In the digital age, having a robust online presence is paramount to creating brand awareness. This includes building a user-friendly and visually appealing website, optimizing it for search engines, and developing a content marketing strategy.
    Additionally, leveraging social media platforms, online advertising, and influencer collaborations can significantly enhance your brand’s visibility and reach.
  • Implement Content Marketing:
    Content marketing is a powerful tool for increasing brand awareness. By creating and distributing valuable and relevant content, businesses can attract and engage their target audience. This can be achieved through blog posts, videos, podcasts, infographics, and other forms of content.
    Consistency, quality, and providing value are key to a successful content marketing strategy.
  • Utilize Social Media:
    Social media platforms offer immense potential for building brand awareness. Identify the platforms where your target audience is most active and create a presence there. Engage with your audience through meaningful conversations, share valuable content, and leverage user-generated content to amplify your brand’s reach.
    Additionally, running paid social media advertising campaigns can help you target specific demographics and increase brand exposure.
  • Harness the Power of Influencer Marketing:
    Influencer marketing has emerged as a popular and effective way to create brand awareness. Collaborating with influencers who align with your brand values and have a significant following can help you reach a broader audience and build trust.
    From sponsored content to brand endorsements, influencers can play a pivotal role in increasing brand awareness and driving consumer engagement.
  • Leverage Search Engine Optimization (SEO):
    Optimizing your website and online content for search engines is crucial for improving brand visibility and driving organic traffic. Implementing effective SEO strategies, such as keyword research, on-page optimization, and link building, can help your brand rank higher in search engine results pages.
    This, in turn, increases the likelihood of your target audience discovering and recognizing your brand.
  • Engage in Public Relations:
    Public relations activities can significantly contribute to brand awareness. Engage with media outlets, journalists, and industry influencers to secure media coverage, press releases, and interviews.
    This exposure can help elevate your brand’s visibility and reputation, reaching a wider audience and establishing credibility.
  • Foster Brand Advocacy and User-generated Content:
     Encourage your existing customers to become brand advocates by providing exceptional experiences and engaging with them on various platforms.
    Positive word-of-mouth and user-generated content, such as reviews, testimonials, and social media mentions, can go a long way in creating brand awareness and building trust among potential customers.

Conclusion:

Building brand awareness is a multi-faceted endeavor that requires a well-balanced approach. By defining your brand identity, establishing a strong online presence, implementing content marketing strategies, leveraging social media and influencers, optimizing for search engines, engaging in public relations activities, and fostering brand promotion, you can effectively increase brand awareness and pave the way.

Join Free orientation Session-Dr Vivek Bindra

Categories
Marketing

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!
3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

Marketing is never easy, especially for startups where the budget is always a constraint. But, if you have a product that can resolve the problems that consumers are facing and your product is in great demand, you can easily build your brand’s reputation without burning a hole in your pocket.

With Social Media Marketing has become affordable and effective. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer plenty of tools and insights that can help you to reach your target audience without having to hire an ad agency for the promotion of your brand.

So, how can you take full advantage of the power of social media to build your brand’s presence online? There are a few ways that will establish your brand, not to mention without spending a single penny.

Here are some of the best low-marketing ways through which you can make your brand Viral without shelling out much money:

1. Touch Emotions

Do you remember the much famous Cadbury advertisement in which a girl dances as soon as her friend hits a boundary during a match? Well, that is the power of emotions!

An ad or a TV commercial becomes immortalized in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Today, many brands often create advertisements that boast only about their products and features. These kinds of advertisements scream- “we are selling.” Customers today are tired of meaningless blabbering and information that only talks about the company’s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Try to give a personal touch to your branding, so that your customers can connect with them. You can watch how to make perfect ads that will sell from Dr. Vivek Bindra- the best business coach in India, here:

2. Create a Story that sends out a Social Message

The human brain gets more influenced by emotions rather than logic. This is why from Surf Excel to Dove; brands have come up with excellent ads with simple visualization, but a beautiful and powerful social message.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with a maximum number of people. All you need to do is use your creativity. You can work along with a business coach who can support you and guide you to build your brand.

3. Give Customers Something to Hook On!

A great jingle, an unforgettable headline, or the message- it could be anything! But one has to give the audience something to hook on!

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Business Coaching Program” course. In this course, you will gain in-depth knowledge about taking your business to new heights. To know more about this course, click here: www.badabusiness.com

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

Categories
Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com

Categories
Motivational

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Create a Successful Brand in Just 5 Steps!
Create a Successful Brand in Just 5 Steps!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

  •       What are the needs or problems of your customers?
  •       How does your brand fulfill those needs or solve those problems?
  •       What values and qualities are important to your brand and your primary customer?
  •       What type of experience do you want to be associated with your brand?
  •       How will your brand enhance your primary customer’s life
  •       Does it make their lives easier?
  •       How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com

Categories
Motivational

5 Simple Ways To Monetize Your Instagram Account!

5 Simple Ways To Monetize Your Instagram Account!
5 Simple Ways To Monetize Your Instagram Account!

Summary: Instagram is much more than a picture-posting platform. And with the right knowledge and tools, you can earn money too! Want to know how? Find out in this article.

Instagram, which simply began as a photo-sharing app, today has evolved into a powerful marketing platform. Thanks to thousands of brands and influencers, businesses can reach a wider target audience. It has more than a billion active users per month. Approximately 60% of the users turn to Instagram to discover new products, and around 80% of them follow a brand which gives entrepreneurs a golden opportunity to establish their name.

If you are an entrepreneur and are looking to build a brand image, with the right knowledge and tools, you can grow your followers and earn money too. There are many business coaching programs online to learn Instagram marketing, which you can join to gain in-depth knowledge.

Here are five proven ways that will help you to make money on Instagram with a decent number of followers:

1. Sponsored Posts

These days’ brands use influencer marketing to promote their products because it is more effective. This is because people trust word-of-mouth recommendations more than the brands themselves. Consumers look for referrals from their peers when trying to make a purchase decision.

Brands understand the needs of their consumers and hence, turn to influencers to promote their products rather than doing it themselves on their profiles. If you have a decent number of followers, you can start earning as an influencer. Brands focus more on the engagement rate than on increasing the number of followers. Thus, have more in-person interactions with your followers as it attracts more brands.

2. Affiliate Marketing

Sponsored products are not the only way to make some money on Instagram. Working as an affiliate can also help you monetize your account. Every time your follower purchases a product that you recommend in your account, you earn money. They can use a promo code or they can purchase the item by clicking on the affiliate link. The brand tracks the number of sales completed through your recommendation in your profile and pays a commission in return.

You can start by researching the brands that you will prefer to affiliate with, fill out a request form, and if approved, start promoting their products on your account.

3. Sell Your Own Digital & Physical Products

Many Instagrammers make money by selling their digital products. The good news is that Instagram focuses on visual things. Users often visit this platform to get inspiration and discover new products. So, as long as your products have a strong visual appeal you can sell your products on Instagram. Want to learn more about Instagram marketing? You can join the business coaching program; a specially designed program for entrepreneurs by Dr. Vivek Bindra.

4. Become a Brand Ambassador

The high level of influencer marketing on Instagram makes it an ideal place to seek brand ambassadors. Though sponsored posts are common on Instagram, some brands prefer establishing long-term partnerships with influencers. They use them to endorse their products as their brand ambassadors.

Therefore, you can seek opportunities for collaboration with big brands on Instagram to promote their products too. The company will send you their free products to review and promote on your account.

5. Offer Social Media Marketing Services

Today, social media marketing is playing a key role in brands’ marketing strategies because of its strong sales potential. They use these platforms to endorse their products, services, and brand because they can easily find their target audience on these networks.

The competition is growing every day; hence it’s not easy for brands to run ads or post engaging content on Instagram. However, it’s easy to create great content with professional assistance and that’s what they are doing with influencers.

By using the strategies that we have mentioned above, you can simply start monetizing your account in no time. You can also join online coaching programs for entrepreneurs that will help you to understand digital marketing, different platforms, and its wide scope to reach your target customers.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Business motivation

3 Key Tips To Create Ideal Buyer Personas For Your Brand

3 Key Tips To Create Ideal Buyer Personas For Your Brand
3 Key Tips To Create Ideal Buyer Personas For Your Brand

Summary: Want to connect with customers who are genuinely looking for your products?

Is it Ramesh who is the marketing manager in an MNC, Ravi from the sales department in a small store, Neeraj, who is a student, or Laxmi, who has just started her dream venture and looking for products and services to expand her business?

Do you know who your customers are? And if so, how well do you know them?

For any business, it is essential to know its target audience. If you don’t know who your customer is, you can’t expect your business to grow and sustain in the market. This is why making buyer personas are important.

A buyer persona is a semi-fictional representation of your ideal customer based on data and research. It not just gives you time to focus on qualified prospects but also guides product development according to your customers’ requirements.

A buyer’s persona just like a business coach helps you to understand your customers better.

This will help you to attract high-value visitors, leads, and customers to your businesses that are going to stay with you for a longer time.

“Okay, so personas are really important for my business. But……from where should I begin and how do I make one?”

Well, this is a million-dollar question. The good news is that it is not difficult to create one. It depends on your market research and customer data.

Here are some tips you must keep in your mind while creating an effective customer persona to grow your business:

1. Narrow Your List

The first thing when you are creating a buyer’s persona is to understand that only a small  niche of people represents a portion of your audience instead of everyone. Understanding this will give you a clear view and a good start. Once you acknowledge that there are distinct customers with unique requirements and goals, it will be easier for you to develop personas to match your visitors. Narrowing your list will help you understand who visits your website and why.

E.g. if you own an online pet store, you should only consider that segment of your audience who either are pet owners or live animals. They can be further divided into two groups- cat lovers and dog lovers.

If you are working with a business coach, you can take his guidance and support to create an actionable buyer’s persona.

2. Practice Social Observation

Social listening or observing is the process of observing what people are saying about your brand. This can give great insights inside a consumer’s mind to business owners and marketing teams. Read their responses on various platforms like Twitter, Facebook, and Instagram.

Track hashtags, mentions, and industry-related tags across all social media platforms. Use this information to get a glimpse into the mind of your customers. For instance, you get lots of appreciation on social media for fast delivery and great pricing. But they also mention that you do not have a great product that they would like to buy.

So if the request is within your territory, you can consider finding a way to resolve this challenge. Also, there is one thing you must remember—when building personas through social listening, you will have to learn to cut through some noise.

3. Review Feedback & Customer Support Tickets

Did you know that feedback, reviews, and even customer support tickets have the power to create customer identities? These days almost every business creates a feedback form that they present to new and old customers or website visitors. These forms cover various topics related to products or something broad, like the design and appearance of your website.

These forms can be a great way to learn about how customers feel about your brand. If someone takes the time to submit a feedback form, they are interested in seeing your business grow and succeed.

These tips can help you to understand your customer and build a persona based on their demographics. It will help you learn more about your target audience and improve your marketing efforts. You can hire a best business coach to help you navigate the challenges that many entrepreneurs face in the initial stage of their startups.

However, it’s worth noting that creating a buyer’s effective persona will take time and not happen. So, spend a considerable amount of time on social media, reviewing comments and forms on your site, and gathering information through emails and newsletters.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.  To know more about these courses, visit: www.badabusiness.com

Categories
Strategy

3 Winning Ways To Provide Unforgettable Experience To Your Customers

Top 3 Strategies to Woo Your Customers
Top 3 Strategies to Woo Your Customers

Summary: If you are not delivering your customers an out-of-world experience, you are not doing enough for your business.

Delivering a world-class customer experience that guarantees customer satisfaction in today’s hyper-competitive world is more important than ever.

The impact of the pandemic has changed customer behavior. And if there is one thing that 2020 has taught us, it is that companies no longer meet the expectations of their customers. They are falling short of expectations by overpromising and under-delivering.

A study by American Express states, ‘around 60% of people are willing to pay more if an enhanced customer experience is guaranteed.’

“If companies focus on delivering instead of making false commitments, they can surprise their patrons by giving them more than they can ever expect to receive”, says Dr. Vivek Bindra, the best motivational speaker in India.

Companies need to identify the trending patterns and customer behavior to build strategies in the near term.

Here are the 3 crucial strategies that will help your business to woo customers:

1. Retain Existing Consumers

“It costs 5 to 25 times as much to attract a new client than to retain an old one” states a report published by Harvard Business Review. Hence, more focus should be on retaining the old customers. Bringing customers back after their first purchase is crucial.

A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company. One way to do this is to understand the fact that customer behavior is constantly evolving.

Observing the current trend and pattern is important. Seeing the world as a pool of potential customers can help companies and small businesses to organize better and mobilize their employees around the customer requirements.

2. Creating Brand Advocates

If you ask a business coach what is the best way to create loyal customers? They will reply in unison- catering to all their needs and requirements. When you fulfill the expectations of your customers, you may have turned them into your brand advocates. No wonder what experts may believe, word-of-mouth is still the best, most trustworthy, and credible source of advertising. For instance, if your friend shares his experience about a respective brand, you will believe your friend more than any advertisement. So when you over-deliver your customers, you give them a surprise factor. And this turns them into your brand advocate.

Advocates are often regular shoppers, willing to spend significantly on products they love. These brand advocates may not have much social influence. And their advice and endorsements can be exposed far and wide through various digital strategies. They are passionate about a brand and loyal to them. Connecting with these folks will have a longer-lasting effect than trying to approach an influencer who’s probably bombarded by other pitches.

3. Build Strong Connections with Customers

Companies need to interact with their customers across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

Brands should focus on customer experience and must invest heavily in it. Customers do not want to do business with a company that ignores their requirements. Hence, you can build strategies to give your consumer a world-class experience. Once you learn how to cater to your customers’ needs, you can win their loyalty for a long time.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

5 Ways To Establish Your Personal Brand

5 Ways To Establish Your Personal Brand
5 Ways To Establish Your Personal Brand

Summary: One rule that can help young entrepreneurs stay on top of their game is being open to doing things that have never been done before!

Whether you are eyeing a promotion, looking for your dream job, planning to switch careers, or learning a new skill, qualification alone will not help you succeed. To achieve success, it is essential to build your brand. It is an exclusive combination of experience, expertise, and credentials that distinguishes you from competitors and helps you to stand out.

Whether you are looking to work with new clients or want to increase your consumer base, your brand matters. Here are five lessons that can help you build your personal brand:

1. Become an Expert

Gone are the days when “Jack of all trades, Master of none” was considered valuable. Today, people respect an expert more than a generalist. Many successful billionaires often advise narrowing down the focus so that your brand can own a word in the prospect’s mind. For instance, if you have excellent business knowledge, you can become a business motivational speaker in India.

2. Bringing Unique Concepts

10 to 15 years back, no one would have thought about receiving our favorite food at our doorstep. But the concept was introduced in our country, and the trend gained popularity. Hence, to stand out in your field, you will have to come up with innovative concepts and fresh ideas.

3. Earn your credentials

To make yourself valuable, you need credibility. For instance, Arunima Sinha, a former national-level volleyball player, was thrown out of a moving train by robbers. She lost both her legs in this accident. While receiving treatment, she resolved to climb Mount Everest—the highest peak in the world. In 2013, Arunima became the first female amputee to climb Mt. Everest at 25.

She didn’t stop at it. By the age of 30, she had climbed the highest mountain peaks on each of the seven continents. The Government of India has honored her with the Padma Shri award.

4. Build visibility around your domain.

From writing articles in popular publications to making videos on YouTube, speaking about your domain can help position you as an authority, grow your network, and earn the audience’s trust.

5. Upgrade Your Craft

Building your brand is not a 100-meter race. It is a marathon that requires persistence, patience, and hard work. Keep updating your knowledge bank regarding your industry and market trends. This will help you to stay one step ahead of your competitors.

Building a personal brand not just propels you closer to your goals; it helps you create a foundation that guarantees success. It is the only response to a fast-changing and competitive marketplace. Thus, in your journey to becoming a remarkable personal brand- stay consistent, humble, and relevant by using the strategies we have mentioned above.

Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc