Categories
Webinar

How to Know Your IBC (KYIBC)? | Bada Business

What is IBC?

At Bada Business, the full form of IBC is Independent Business Consultant. Read More about IBC in Hindi.

Independent Business Consultant, is a completely independent organization, works on its own will and on its own time. Bada Business has legal contracts with those who join IBC. After that they are given an Authorized Representative and a branch. If there is no branch, then a virtual branch of the head office is available. Along with this, a regional IBC manager is also assigned to them to solve all the issues of IBCs.

The process to Know Your IBC (KYIBC)

You can search Know Your IBC at Google Search or
know your ibc search at Google

  1. Visit https://www.badabusiness.com/know_ibc,
  2. Type your IBC’s mobile phone number or email id or CRM id in the search bar,
    search ibc profile
  3. After submission, you will get your IBC profile or Result Not Found phrase.

In the search bar at KYIBC, you can search your IBC via Mobile Number / Email ID / CRM ID. If you do not receive any profile page after submission, you can understand that the IBC profile does not exist on Badabusiness.com. Maybe he or she is not a right person. For more information, you can contact at 09810544443.*

entrepreneurs-Launchpad


*Note: Uploading the new IBC profile to badabusiness.com takes some time. In this case, you can contact Bada Business customer service.

Categories
Webinar

Want To Boost Your Webinar Audience? Here Are 5 Easy Tips!

How do I improve the attendance and number of registrations in my webinar? This question must have been asked by thousands of entrepreneurs and subject matter experts to our Bada Business billionaire professors.

In this world, where not just businesses but schools and colleges have also shifted to virtual mode, the webinar is the new way to establish your authority over a subject. Webinars have exploded on the internet, especially in the past year.

So what makes WEBINARS a popular choice amongst marketers as well as consumers?

A. Webinars are one of the most effective ways to hook in new leads.

B. It helps brands to change with the rapidly changing consumer behavior and market trends.

C. People love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.  A potential buyer will buy your product or sign up for your service because it will help them. Not because it’s cool, hip, or trendy.

If you too are planning to host a webinar, here are 5 tips to ensure that a large number of people are attending your webinars:

1. Identify your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

2. Spot Challenges

Understanding your customers or clients is paramount. Ask your potential customers, and existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard. You can also hire a business coach to find out the challenges of your customers.

3. Pick an Appealing Topic for Webinar

Research a topic that will pull more people toward your webinar. Which topic according to you will attract more audience?

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric’ and ‘solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase engagement on your webinar is to ask your audience to participate in your webinar. You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  1. What interests you most about the webinar?
  2. What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  1. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food for thought’ and keep them hooked for your next webinar. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our business coaching program by clicking here: www.badabusiness.com.

Categories
Sales Webinar

Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!

Summary: Be it a product or a service, sales is all about selling solutions!

Whether you are selling a product or a service- you are selling something that can resolve challenges that thousands of people might be facing currently. Irrespective of the product or service, selling requires interaction with your customers.

With so many entrepreneurs and startups cropping up, there is huge competition in the industry fighting for the customers’ attention. There are many videos on Dr. Vivek Bindra’s YouTube channel that can help you to increase your sales.

Here are five tips that will help you to increase your business sales:

1. A Customer is Human

Yes, some bots and robots have become CEOs in large organizations and are in the news. But the fact is that the customer in any industry is a human. Humans buy from other humans. Human relationships are the first and most important element. While you may work for yourself or a company, it is you who will be the first to experience a sales lead. Hence, always treat customers as humans first before seeing them as a customer and you will be amazed to see how they open up!

2. Sell Benefits, Not Features

Ever watched how Apple launches and advertises its products? They do not boast about the camera quality or the powerful chip. But they explain how you can capture beautiful moments via wonderful pictures and how you can share them with your family and friends at a lightning speed.

The biggest mistake entrepreneurs often make is focusing on their products and services while selling. But humans as we know are much more interested to know how a product will change their lives. How your product will add another dimension to their comfort or how your service can help your customers to resolve their existing issues. Always focus on how your product will benefit your customer.

3. Ask the Right Question

It is essential to ask the right question. You may have a great product or a service, but why will your customer buy it from you? Hence, understanding what a customer wants after building a relationship is significant to ensure that your products and services are relevant to them.

4. Know Your Product & Customer

If you are selling a wellness product, your target audience should be clearly defined. You can’t share your product with a person who is not health conscious. Hence, define your audience based on their demographics. They are the ones who will buy your product.

But before you can understand your customer, product knowledge is the key. If you are selling a software program, you must know what it is solving. How will it help your customers to perform their tasks more efficiently? Do you know your products and toolsets well enough to match them to the solution the customer needs? If you want customers to buy your product, you need to believe in it.

5. Build Human Connections

Spending huge money on print advertising or digital advertising is effective for established brands. However, it is least effective when it comes to new entrepreneurs building their startup businesses. There is no alternative or shortcut to the personal approach. Get one-on-one with your customer. There are many ways to do it- send those personalized emails, phone calls, or messages. You can choose anything to which your customer responds the most.

Businesses worldwide focus on increasing their sales numbers because selling is an integral part of the business. It is essential for the sustainability of the business as well. If you want to learn the ‘Super Secrets of Sale’ you must attend the FREE IBC WEBINAR by Dr. Vivek Bindra on October 9, 2022, from 12:00 to 1:00 PM on Bada Business Community App!

To know more, Register Now: https://www.badabusiness.com/webinar/ibc?ref_code=9webinardmt

Categories
Webinar

Host Successful Webinars With These 5 Simple Steps

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.

However, it is also one of the most dangerous places where you can lose the most potential buyers in a campaign.

The consumption of social media content has spiked up during the pandemic and as the trend evolved, more and more marketers began to take the advantage of it. Many motivational speakers in India are making the most of this trend.

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them.

Here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Find Out Your Customer’s Biggest Challenge

  • Ask your potential customers and existing & potential clients about their current challenges, frustrations, and desires.
  • Post questions on Facebook and read the comments.
  • Find out why consumers will choose your brand and not your competitors.

2. Pick an Appealing Topic

Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operations, smoothly. Research well!

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Niche

It is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be okay with Fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polls

The best way to increase engagement in your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the leading platforms, you must have noticed that they allow you to pre-load interactive polling questions. Many motivational speakers in India use polls to know what their audience is curious about.

You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  • What interests you most about the webinar?
  • What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  • Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or inquired about the next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our Business Coaching Program. To know more, visit: www.badabusiness.com .

Categories
Strategy Webinar

3 Powerful Strategies That Will Sharpen Entrepreneurial Skills In Your Kids

Does your kid have an entrepreneurial spirit that needs nourishment? Here is a recipe to raise tomorrow’s successful millionaires.

India has emerged as the third-largest startup ecosystem in the world after the USA and China. A country that is producing more than ten unicorns every year is expected to grow remarkably in the next few years, according to Business Standard.

So, in a country that shows a tremendous future for upcoming entrepreneurs, will you raise your kids to work for someone else’s dream or do you want your kids to pursue their interests and work independently? With art of parenting, you can now prepare your kids for a brighter tomorrow.

If your kid has an entrepreneurial spirit, you as a parent will need to help him develop emotional skills like being comfortable with taking risks, being able to solve problems, and having a good attitude about failing.

Not only academic skills but also soft skills are important to encourage social-emotional skills in kids. Here are five parenting tips that will help you to foster entrepreneurial qualities in your kids:

1. They develop their effective problem-solving skills

It is essential to foster problem-solving skills in kids as it will help them to spot business ideas in everyday life. Most of us think that a business idea has to be technical or something that involves a complex process. But a simple business idea is what it takes to establish a successful startup business.

While your kids are young, you can hone their problem-solving skills with smart parenting skills. If not an entrepreneur, they can simply become a business coach who can help other entrepreneurs achieve their goals. So, help your kids spot the challenges and causes, think of all the possible solutions, weigh the pros and cons, and come up with the best option.

2. Help them understand that failures are lessons

In today’s world, people are keen to focus more on their achievements and wins. They highlight their wins while downplaying their failures. The media has created a stigma about failure that nobody wants to accept that it is a natural process to fail at some point in your life.

Failure is a stepping-stone toward success. If you don’t fail, you will never learn to work on yourself. Influence your kid’s willingness to try, fail, learn, and you also try again as a parent. These are the essential skills of entrepreneurs. Help your kid see criticism as a chance to learn by helping them come up with ideas about what they should do next.

3. Let Your Kids Take Their Own Decisions

An entrepreneur has to make multiple decisions in his life. Some are challenging, some are hard, while some decisions can change the course of their business completely. The confidence to make the decisions after weighing the pros and cons comes from early independence.

You can let them choose their own outfits or dinner menu. This will help them to make their own decisions and will make them feel good for being able to do that. Try to limit the choices to a few options, as it can be overwhelming for kids.

Kids are often taught to follow what their parents tell them to do, blindly. This is a habit that hinders their ability to think constructively. Instead, teach your kids to challenge the usual norms by articulating their rationale. Ask if they agree with a certain thing. If not, what would they like to change and why? Give them the ability to think, reason, and make decisions independently.

If you are looking for some guidance on how to raise your kids and nourish their entrepreneurial spirit, then do not forget to join the FREE-FOR-ALL Webinar, ‘Art of Parenting & Success Mantras For Students’ by Dr Vivek Bindra on July 10th 2022.

Register  now: https://www.badabusiness.com/art-of-parenting/?pp_code=BHBB000078&ref_code=SocialMedia

Categories
Webinar

Top 5 Benefits Of Making Your Brand Viral On Social Media

In this tech-savvy world, everything is digital! Half of the world`s population is on social media and the number continues to grow. Many social media influencers are earning lakhs per month by following their passion and providing valuable content to their followers.

So why not make the most out of it? Whether you click beautiful pictures, or you are good at baking, have an amazing dressing style, or excel at dancing, social media provides golden opportunities to showcase your skills to the world.

While many people try their hands at these platforms, very few succeed in increasing followers in millions. So, if you too want to make your name in the world attend our webinar “How to make your brand viral on social media?” and learn the Dos & Don`ts of this magical world that works on great content, engagement, information, and numbers.

Here are the top 5 benefits that you will have after attending our webinar:

1. Brand Awareness

No matter how small or new your brand is, with over half of the world`s population looking at their screens because of FB, Twitter, Instagram, YouTube, it is a wonderful platform to reach new and highly targeted potential customers.

2. Build Deeper Connections with Consumers

One of the key benefits of social media is that it gives you a platform to create real human connections and meaningful moments with potential customers.

3. Generate leads & Boost sales

Social media marketing helps to reach a wide range of audiences who might be interested in the products or services that you offer. This helps to generate more leads that automatically boost sales.

Your social accounts are a vital part of your sales funnel. As the number of people using social media is gigantic and continues to grow large, through it a new lead can become a customer.

4. Reduce Marketing Costs

Social media offers an easy and low-commitment way for businesses and brands to reach for niche customers without burning a hole in their pockets. As social media platforms are free, one can utilize them strategically in the favor of their business.

Also, by investing a minimum amount, you can boost your brand through social media platforms. This webinar will help you to learn how you can make your brand viral.

5. Get Recognition

Once your brand gets the desired exposure, you and your business can become famous and recognizable by millions of followers. They will connect with you and trust you. This will make you more credible as a brand. You can also become an influencer and can collaborate with brands.

From generating revenue to building interpersonal relationships with consumers, making your brand viral on social media can do more than good to you and your business. Master the art of influencing and engaging people by attending our webinar- “How to make your brand viral on social media”!

Join A Powerful Free Webinar by Dr Vivek Bindra on 16th December from 2 PM onwards
Entry by Registration Only
Please share your details on the below link :- https://forms.gle/CEkmahq7j6DQjJnPA

Categories
Webinar

5 Effective Time Management Tips For Entrepreneurs To Increase Productivity!

Many young entrepreneurs often complain about not having enough hours in a day to achieve everything, but that is the half-truth. The problem is not with the day, but with the time-management skills that only a few people focus on.

As an entrepreneur, the to-do list is always growing with multiple things getting added on daily basis. If you too feel the same problem then it is high time that you master the skill of managing your time. However, there is a catch! Not all time management strategies work out for everyone. Hence, you will need to get a broader view to figure out what will work for you and what isn`t.

Every successful entrepreneur knows how crucial it is to manage time effectively. Though, everyone has their requirement and feasibility when it comes to time management, here is our list consisting of best time management tips for entrepreneurs below:

1. List your Priority Tasks

Begin your day by writing down the essential tasks that need to be completed in the first half. Though there are multiple management tools, they can be overwhelming. Avoid going down the rabbit hole and filling your day with non-essential tasks.

2. Set Deadlines for Yourself

One of the most common setbacks that most human beings set for themselves is procrastination. Procrastination or delaying things happen when there are no set deadlines. It is essential to set firm deadlines for important tasks, even if there is no external deadline.

Whether it is about writing a report or submitting a creative piece, meetings with stakeholders, or phone calls, setting a timeline for a particular work can help you finish up your task. It is one of the most essential aspects of time management.

3. Build Up Momentum

The productivity of your day depends on how you spend your first few hours after waking up. There is a reason why successful people are so much dedicated to their morning routines. When you have already completed your most important tasks at the time when your competitors are still crawling out of bed, you are ready to have a super-productive day. Get up early and plan your day.

4. Block Your Calendar

It is very important to allocate your time to the scheduled tasks in advance. Blocking a calendar can help you to dedicate a time slot for each task and will allow you to finish the most vital tasks early in the day. If due for any reason tasks are not done by the day, they will be dragged to the top of the next day.

5. Perform Right Tasks at the Right Time

Time is money and available in a very scarce amount. The best way to maximize your potential and productivity is to work in a way that is consistent with your internal clock. If you are a morning person, you can wake up early to complete the task that needs all your attention. Time management is an effective skill that will not help you to make more time but will help you to use it more efficiently by doing the right tasks at the right time.

To master the skill of ‘Time-management’, you can also watch our Free webinar on Peak Performance and Productivity by Dr. Vivek Bindra in which he will explain how to make your day most productive.

If you are an entrepreneur, you can take our business coaching program by going to our website www.badabusiness.com. This course provides you handholding support of a personalized coach who will help you resolve your current business challenges.

To join our free Webinar, click here:  vivekbindra.graphy.com

Date & Time: Saturday 2nd Oct 2021 | 12 PM-2PM

Categories
Webinar

Bada Business’ Webinar On ’40 Low-Cost Marketing Ideas’ Makes 7th Guinness World Record!

“Your brand is not when you appreciate it, but when your customers appreciate it with all their hearts.” We all must have heard about this line multiple times in the business world. Probably this is the millionth time you are reading it again in this article. Though the large organization has understood the importance of good marketing tactics, small business owners often struggle to put aside a budget.

To empower small business owners, Dr. Vivek Bindra conducted a webinar “Marketing ka Mahakumbh– 40 Low-Cost Marketing Ideas” on August 15, 2021. This webinar was not just an ordinary webinar. It was also his seventh attempt to create his 7th Guinness World Record. Earlier this year in June, he had created his 6th GWR record on “Business Yoga with Bhagavad Gita”.

Despite the pandemic challenges that the entire nation faced in 2021, Dr. Vivek Bindra, who is the CEO and Founder of Edtech startup Bada Business Pvt Ltd continued to do fantastic work of educating, skilling, hand-holding, and supporting small business owners, students, entrepreneurs, solopreneurs as well as the business owners to hone their business skills throughout the year via his interactive videos on YouTube as well as through his successful webinars that garnered the largest viewership.

Under the leadership of Dr. Vivek Bindra, Bada Business has scripted history by becoming the world`s first company to grab five Guinness World Records back-to-back in online learning.

In his latest webinar on Marketing, Dr. Vivek Bindra talked about 40 Marketing Strategies that even small entrepreneurs can imply to their business. These marketing strategies involved Buzz Marketing, Guerilla Marketing, Moment Marketing, Meme Marketing, Disruptive Marketing, Curbside Marketing, and various other techniques that do not require much investment.

“Marketing ka Mahakumbh- 40 Low-cost Marketing Techniques” webinar was attended by 501,269 viewers, out of which 3,31,505 were unique users. The webinar was watched in 31 countries including India, Nepal, Pakistan, Bangladesh, UAE, USA, Malaysia, Australia, and Singapore. It was watched for 165,551.6 hours and recorded 83,458 concurrent viewers creating a new Guinness World Record for the largest webinar.

This was his 7th successful attempt to create Guinness World Record, while he has set six previous world records. Here is a list:

6th GWR– World’s largest online event on leadership lessons (June 20, 2021)

After making back-to-back five GWRs in the previous year, Dr. Vivek Bindra in 2021 came together with ISKCON (International Society for Krishna Consciousness) to create his sixth Guinness World Record for conducting the largest webinar on ‘Business Yoga with Bhagavad Gita’ on June 20, 2021. This webinar proved to be the greatest hit with 3,034,346 views. The webinar received 1,55,449 viewers on Dr. Vivek Bindra`s YouTube channel and was watched for 664,040 hours.

5th GWR– World’s largest online lesson on retail management (Sept 27, 2020)

In his fifth attempt, Dr. Vivek Bindra conducted a webinar on ‘Retail ka Mahakumbh’ which was based on ‘Retail Management’. The webinar once again was reached 2.6 million viewers and received 84,023 concurrent viewers with 201.1K total unique logins earning him his fifth Guinness World Record in 2020.

4th GWR– World’s largest online event on ‘How to Start up’ (Aug 15, 2020)

In his fourth attempt to make another prestigious Guinness World Record on 15th August 2020, Dr. Vivek Bindra made an all-new record for the largest viewership for his webinar on ‘Start-up Business Management’ on his most popular YouTube channel. Conducted by Dr. Vivek Bindra, the webinar received 210,626 concurrent viewers and was watched for a total of 1,84,41,720 minutes with 5.6 million reach, earning him his fourth GWR in 2020.

3rd GWR– World’s largest online lesson on strategy management (June 27, 2020)

Breaking another record with the largest viewership for the premiere of an exclusive webinar on his YouTube channel based on ‘Strategic Management’, Dr. Vivek Bindra has claimed one more feather in his hat and Third Guinness World Record for highest viewership. His webinar received 122,323 peak viewers and was watched for a total of 1,41,91,200 hours, making it the Largest Online Lesson on Strategy Management.

2nd GWR– World’s largest online sales lesson (May 31, 2020)

Creating an iconic Guinness World Record for ‘Largest Online Sales Lesson’, Dr. Vivek Bindra conducted this webinar on May 31, 2020. The webinar received 15 lakh participants, 25 lakh logins from 138 countries across the globe. It was watched for 4 crore minutes with 95,087 unique viewers for 30 minutes of concurrency.

1st GWR– World’s largest online business lesson (April 24, 2020)

The ‘Online Business Lesson’ webinar which was conducted under the expert leadership of Asia’s top business coach Dr. Vivek Bindra, organized by Bada Business was participated by 4 Lakh unique users and around 8 lakh participants across 115 countries. The webinar garnered 1 Crore minutes of viewing, which is a new world record for the Largest online business lesson. The webinar received the largest viewership leaving countries like the USA, Russia, and China behind. This was Dr. Vivek Bindra`s first attempt at GWR.

Dr. Vivek Bindra`s YouTube channel and successful business webinars are designed for people who are looking for professional guidance to start their entrepreneurial journey. His business webinars are interactive and receive huge support and love from a large number of entrepreneurs, business owners, and students.

Categories
Business motivation Webinar

How Learning Business Yoga From Bhagavad Gita Can Help Your Business Grow?

One of the quintessential contributions of India to the world is the Srimad Bhagavad Gita. It is the voice of the Lord Sri Krishna and the first-ever most powerful leadership workshop that taken place in the middle of the battlefield of Kurukshetra when Pandavs were going through a deep crisis.

Srimad Bhagavad Gita was preached by Lord Krishna not only to motivate Arjuna to know the real purpose of human life but also how to perform one’s duties sincerely, dedicatedly and without deviation.

Whether you are a student or a professional,  a housewife or an entrepreneur applying the principles of Shrimad Bhagavad Gita will help you overcome challenges and become successful in life.

So how this ancient scripture offers powerful motivational tools to handle tough times in business and life? Let`s find out through some of its Verses!

  1. Hard Work has no Substitute

Karmanye vadhika raste,
Ma phaleshu kadachana;
ma karma phala he tur bhuh,
ma te sangvasta karmani

Chapter 2, Verse 47

To action alone hast thou a right and never at all to its fruits; let not the fruits of action be thy motive; neither let there be in thee any attachment to inaction.

The above-mentioned Gita Verse tells us clearly that Hard Work has no substitute. And only and only your dedication, determination, and passionate labor will yield results. However, it also tells us the valuable lesson to remain detached from the final result. This might be difficult when we are working towards our goals. But sometimes we become too focused on the result that we can get distracted.

And as there is nothing guaranteed in this world, most of us, especially students and businessmen get disappointed, sometimes even depressed when they don`t receive the desired outcomes.

Most of us feel that the knowledge and wisdom of Gita imply only spiritual enlightenment. However, this versatile ancient scripture can play an instrument for modern corporate management.

  1. Master your Mind

One of the most difficult aspects to control in this world is none other than our mind. Mind, by its nature, is restless, fickle, constantly traveling, strong, and forceful. Hence, it is difficult to control the mind than it is difficult to control the wind.

Chanchalam hi manah krsna

pramathi balavad drdham

Tasyaham nigraham manye

vayor iva suduskaram (Chapter 6 – Verse 34)

“The mind verily is restless, turbulent, strong, and unyielding, O Krishna: I deem it as difficult to control it as to control the wind.”

In this world of utter competition, we have to make choices and decisions based on our current situation. The choices can be related to our career path, our jobs, our business ideas, or even related to our personal lives.

Bhagavad Gita teaches us to control our minds through meditation and by practicing self-discipline. It tells us that the only way to control your fickle mind is by constantly practicing detachment; irrespective of the situation. A person feels happy and energetic if the circumstances go as per his will. However, if something happens against his expectations, he becomes depressed and de-motivated. He also becomes distracted from his work and goals.

Only a person who has control over his thoughts and mind can remain calm and composed, no matter the situation. By remaining deeply focused on his work, he stays dedicated, makes strategies, and can also yield incredible results at work.

  1. The Powerful Manual for Management

mātrā-sparśhās tu kaunteya śhītoha-sukha-dukha-dā
āgamāpāyino ’nityās tans-titik
hasva bhārata

(Chapter 2 – Verse 14) 

“O son of Kunti, the contact between the senses and the sense objects gives rise to fleeting perceptions of happiness and distress. These are non-permanent, and come and go like the winter and summer seasons. O descendent of Bharat, one must learn to tolerate them without being disturbed.”

Life is full of ups and downs. And each living being on this planet has to learn to deal with it. When talking in terms of business, management is a body of knowledge that enables entities to deal with various other factors like people, strategies, operations, and the environment.

An efficient management system ensures that the work is done efficiently on time and the promised goods and services are delivered. As most organizations suffer from ‘short-term strategies’, they inform the stakeholders and market players how much profit the next quarter will bring.

To meet these expectations they engage in multiple activities that create stress, and a short-term approach. This sometimes brings negative results too in the long run and the business may not produce the desired results and profits.

It is important to understand that no situation in this world is permanent. And, therefore stressing out during the crisis will do no good. Hence, keeping calm during adverse situations will help us to think constructively and prepare us more to tackle the challenges that life throws at us.

Shrimad Bhagavad Gita can be a real source of inspiration for both at the personal as well as professional levels. For students, it can be a career guide, while for entrepreneurs it acts as a manual of various strategies and business ideas.

Bhagavad Gita is the essence of all universal wisdom. It acts as a manual to help us to overcome challenges in our lives. Many famous personalities and great thinkers like Mahatama Gandhi, Annie Basant, Madhavacharya, Indian mathematician Ramanuja, Albert Einstein, American astronaut Sunita Williams, and many more were inspired by Bhagavad Gita and used to read and imbibe in their daily lives.

If you truly want to open the door of abundant opportunities, attend the live webinar Business Yoga from Bhagavad Gita by none other than iconic Dr. Vivek Bindra on Sunday, 20th June 2021 from 12 noon to 2 PM.

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How To Motivate And Engage Employees During COVID-19?

According to a report published in Harvard Business School, when around 600 CEOs were asked what major concerns they have amidst this global pandemic, they replied unanimously- how to keep their employees motivated when their world is crumbling around them.

It is no secret that employees are having a hard time during the COVID-19 pandemic. According to a report published in the Hindu Businessline, “7 in 10 Indian working professionals (70 percent) reported having felt waves of stress during the working week regularly”.

The chaos that the pandemic has created is one part. The real struggle is to juggle multiple responsibilities. Juggling work, monitoring children, and worrying about friends and family`s health has isolated people from a stress-free environment.

Perhaps, this is the time when employees need support from leadership more than ever. Support that is beyond a motivational speech or a company-wide email because when life and business as we know it has turned upside down, some effective and powerful measures are required.

While everything is in bits and pieces, organizations and their leaders must step forward. They have a unique opportunity to deviate from just usual business and step in and look after their team by putting the available resources to good use.

Leaders and seniors must create an environment, in which employees feel seen, heard, supported, and motivated as partners in the company. Happy employees are more productive and positively impact profits.

Be it pandemic or not, employees are the soul of the company and there are multiple ways to support and keep the employees motivated. The best ones are given below:

  1. Recognition & Motivation

Appreciation can make a day, can even change a life. It might sound simple, yet it has the incredible power to motivate employees at work. According to research the primary reason behind employee dissatisfaction is the lack of appreciation or recognition.

When individuals are recognized for their hard work and contribution, it creates a sense of acknowledgment. If your people are doing a commendable job, it is important to recognize it and appreciate them.

Though this practice is essential for all levels of leadership to implement daily, it is crucial for leaders who take responsibility for all employees. Do not just celebrate KPIs, but also mini-milestones to give them a boost of positivity.

  1. Be Approachable & Available

Nobody understands, but being available and accessible to your employees can be a major factor to keep your employees motivated. Your employees must have the confidence to approach you when required. Many large organizations give birth to mistrust and resentment from the mere fact that the seniors are neither visible nor approachable. Opening lines of communication and accessibility can prove vital to the success of the company.

  1. Provide Constructive Feedback

“Good job, well done” is always appreciated. But providing constructive feedback is more important. Telling your team members how their efforts positively impact the department or the company goals can impart a great sense of achievement in them. Highlighting a specific piece of work done wonderfully, regularly, lets your team know that you are paying attention, especially in the work-from-home scenario.

Constructive feedback is as important as praise. The goal should be to keep your employees grow and evolve, and hence timely feedback is crucial.

  1. Create Space for Professional & Personal Development

Personal development of employees is necessary. People join an organization not only for the current role but also for future career opportunities. Around 33% of job seekers say that professional and personal development is the most important factor in accepting a new job. If an organization does not provide its employees better professional opportunities, the top talent walks out the door.

Now when most of the people are working remotely and L&D budgets slashed, managers must encourage employees to create a culture of continuous learning. Always ensure that employees have time and space for personal development.

  1. Set Clear Goals

Are your organizational goals changed in response to COVID-19? Were employee’s daily tasks and goals redefined in response to the pandemic?

We are living in uncertain times. This has caused anxiety and stress in everyone. As a great leader or a manager, it is your responsibility to reduce role ambiguity and stress. Hence, it is important to define clear goals and boundaries when your people are working remotely.

Successful companies are those who not focus on their business, but also their people who are working tirelessly to ensure continuous services. As a leader, one must create an environment where people often feel connected and are highly engaged.

The above-mentioned strategies will not only help you to keep your employees motivated but also result in their productivity and efficiency. You can learn more by taking our ‘Problem Solving Courses’ that are specially created to tackle the unexpected challenges of the business world.

To join our free Webinar on “Motivate And Engage Employees During COVID-19”,

Click herewww.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 30th May 2021 | 7 PM-8PM