Tag: customer

Categories
Sales Webinar

Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!

Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!
Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!

Summary: Be it a product or a service, sales is all about selling solutions!

Whether you are selling a product or a service- you are selling something that can resolve challenges that thousands of people might be facing currently. Irrespective of the product or service, selling requires interaction with your customers.

With so many entrepreneurs and startups cropping up, there is huge competition in the industry fighting for the customers’ attention. There are many videos on Dr. Vivek Bindra’s YouTube channel that can help you to increase your sales.

Here are five tips that will help you to increase your business sales:

1. A Customer is Human

Yes, some bots and robots have become CEOs in large organizations and are in the news. But the fact is that the customer in any industry is a human. Humans buy from other humans. Human relationships are the first and most important element. While you may work for yourself or a company, it is you who will be the first to experience a sales lead. Hence, always treat customers as humans first before seeing them as a customer and you will be amazed to see how they open up!

2. Sell Benefits, Not Features

Ever watched how Apple launches and advertises its products? They do not boast about the camera quality or the powerful chip. But they explain how you can capture beautiful moments via wonderful pictures and how you can share them with your family and friends at a lightning speed.

The biggest mistake entrepreneurs often make is focusing on their products and services while selling. But humans as we know are much more interested to know how a product will change their lives. How your product will add another dimension to their comfort or how your service can help your customers to resolve their existing issues. Always focus on how your product will benefit your customer.

3. Ask the Right Question

It is essential to ask the right question. You may have a great product or a service, but why will your customer buy it from you? Hence, understanding what a customer wants after building a relationship is significant to ensure that your products and services are relevant to them.

4. Know Your Product & Customer

If you are selling a wellness product, your target audience should be clearly defined. You can’t share your product with a person who is not health conscious. Hence, define your audience based on their demographics. They are the ones who will buy your product.

But before you can understand your customer, product knowledge is the key. If you are selling a software program, you must know what it is solving. How will it help your customers to perform their tasks more efficiently? Do you know your products and toolsets well enough to match them to the solution the customer needs? If you want customers to buy your product, you need to believe in it.

5. Build Human Connections

Spending huge money on print advertising or digital advertising is effective for established brands. However, it is least effective when it comes to new entrepreneurs building their startup businesses. There is no alternative or shortcut to the personal approach. Get one-on-one with your customer. There are many ways to do it- send those personalized emails, phone calls, or messages. You can choose anything to which your customer responds the most.

Businesses worldwide focus on increasing their sales numbers because selling is an integral part of the business. It is essential for the sustainability of the business as well. If you want to learn the ‘Super Secrets of Sale’ you must attend the FREE IBC WEBINAR by Dr. Vivek Bindra on October 9, 2022, from 12:00 to 1:00 PM on Bada Business Community App!

To know more, Register Now: https://www.badabusiness.com/webinar/ibc?ref_code=9webinardmt

Categories
Marketing

7 Unique Ways To Boost Customer Retention Effectively

7 Effective Techniques To Get More Loyal Customers
7 Effective Techniques To Get More Loyal Customers

Summary: The ultimate goal of any business is to attract customers and retain them.

The foundation of growth and success for every business is staying relevant to their customers, and companies always try to focus on this. Attracting customers is critical for any business. However, their ultimate goal is to get those customers to return and become regular buyers.

Attracting a customer is one thing, but ensuring that they keep returning and stay loyal to your product or service can be challenging. This may seem like a challenge, but some unique methods can be used to retain your customers even more effectively.

Through effective marketing and other actions as well, you can turn a first-time buyer into a loyal fan of your brand. You can also work along with a business coach who can guide you with his expertise to come up with unique ideas to increase customer loyalty.

Here are seven unique methods that you can use to retain your customers:

1. Keep Communications Transparent

Honesty, openness, and vulnerability- are the factors that hold a lot of significance to customers. They want to do business transactions or deal with brands that set realistic expectations and exceed them almost every time. In case they don`t, they take steps to make it better when that happens. Customers truly want to deal with businesses that are transparent about their humanness.

2. Focus on Building Relationships with Customers

Customer relationships are the foundation of customer retention. To build relationships with customers means investing time in understanding their needs, requirements, concerns, their experience with a product or service. A business coach with relevant industry experience can help you to build stronger relationships with your customers.

How you treat a customer before and after he or she purchases your product or service demonstrates who you are. It helps to strengthen your relationship with the customer.

3. Ensure Excellent Customer Experience

If you want to retain your customers, focusing on providing a high-quality customer experience, which translates to providing a service that far exceeds their expectations, can work in your company’s favor. To ensure you are giving your customers nothing but the best, give them quality service or products that are above and beyond their expectations.

4. Interact With Your Customers via Social Media

Today, your target customer is present on social media. Social media platforms have emerged as a boon for marketers and advertisers as they provide easy access and wider exposure to reach out to their consumers firsthand. So, why not engage with them?

Engaging with your customers online via social media is a great way to keep them engaged with your brand as well as remind them that you’re “there” to be of service.

5. Make Your Customers Trust You

People want to associate with a brand that is honest and has its customers’ best interests at heart. Keep your communications clear across all the platforms of your marketing touch-points. This means following all legal and generally accepted safety protocols. Keep a tab on public sentiment to understand what is working and what needs to be updated.

6. Lead with Compassion

Empathizing with your customers once they have purchased your product or service is a great way to solidify your relationship with consumers. Reach out to your existing users to hear how they’ve been affected. If you understand their concerns, you are well-equipped to solve their immediate needs.

7. Make Your Customer Feel Special

People remember how you make them feel. So make your customers feel valued, appreciated, and important. People crave connection, so make your customers feel valued, appreciated, and important by tapping into the good feeling that your product or service creates for customers. Invest the time to make it personal and create a customer environment that allows them to have a sense of belonging.

We often receive hundreds of emails from brands sending us a link to click on. But how many of us open those emails? Instead of trying to stay on top of mind by sending the same email that other companies are sending, send an email telling a story about your company and what you are up to.

Don’t sell. Don’t market. Just create a bond with your customers and lead with compassion.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Come be a part of India`s most powerful business training ‘Leadership Funnel Program 2.0’ by Dr. Vivek Bindra which will be held on 22, 23, and 24 July 2022. To know more about this event, visit https://www.badabusiness.com/lfp?ref_code=SM&pp_code=BHBB000078 .

Categories
Business motivation

3 Key Tips To Create Ideal Buyer Personas For Your Brand

3 Key Tips To Create Ideal Buyer Personas For Your Brand
3 Key Tips To Create Ideal Buyer Personas For Your Brand

Summary: Want to connect with customers who are genuinely looking for your products?

Is it Ramesh who is the marketing manager in an MNC, Ravi from the sales department in a small store, Neeraj, who is a student, or Laxmi, who has just started her dream venture and looking for products and services to expand her business?

Do you know who your customers are? And if so, how well do you know them?

For any business, it is essential to know its target audience. If you don’t know who your customer is, you can’t expect your business to grow and sustain in the market. This is why making buyer personas are important.

A buyer persona is a semi-fictional representation of your ideal customer based on data and research. It not just gives you time to focus on qualified prospects but also guides product development according to your customers’ requirements.

A buyer’s persona just like a business coach helps you to understand your customers better.

This will help you to attract high-value visitors, leads, and customers to your businesses that are going to stay with you for a longer time.

“Okay, so personas are really important for my business. But……from where should I begin and how do I make one?”

Well, this is a million-dollar question. The good news is that it is not difficult to create one. It depends on your market research and customer data.

Here are some tips you must keep in your mind while creating an effective customer persona to grow your business:

1. Narrow Your List

The first thing when you are creating a buyer’s persona is to understand that only a small  niche of people represents a portion of your audience instead of everyone. Understanding this will give you a clear view and a good start. Once you acknowledge that there are distinct customers with unique requirements and goals, it will be easier for you to develop personas to match your visitors. Narrowing your list will help you understand who visits your website and why.

E.g. if you own an online pet store, you should only consider that segment of your audience who either are pet owners or live animals. They can be further divided into two groups- cat lovers and dog lovers.

If you are working with a business coach, you can take his guidance and support to create an actionable buyer’s persona.

2. Practice Social Observation

Social listening or observing is the process of observing what people are saying about your brand. This can give great insights inside a consumer’s mind to business owners and marketing teams. Read their responses on various platforms like Twitter, Facebook, and Instagram.

Track hashtags, mentions, and industry-related tags across all social media platforms. Use this information to get a glimpse into the mind of your customers. For instance, you get lots of appreciation on social media for fast delivery and great pricing. But they also mention that you do not have a great product that they would like to buy.

So if the request is within your territory, you can consider finding a way to resolve this challenge. Also, there is one thing you must remember—when building personas through social listening, you will have to learn to cut through some noise.

3. Review Feedback & Customer Support Tickets

Did you know that feedback, reviews, and even customer support tickets have the power to create customer identities? These days almost every business creates a feedback form that they present to new and old customers or website visitors. These forms cover various topics related to products or something broad, like the design and appearance of your website.

These forms can be a great way to learn about how customers feel about your brand. If someone takes the time to submit a feedback form, they are interested in seeing your business grow and succeed.

These tips can help you to understand your customer and build a persona based on their demographics. It will help you learn more about your target audience and improve your marketing efforts. You can hire a best business coach to help you navigate the challenges that many entrepreneurs face in the initial stage of their startups.

However, it’s worth noting that creating a buyer’s effective persona will take time and not happen. So, spend a considerable amount of time on social media, reviewing comments and forms on your site, and gathering information through emails and newsletters.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.  To know more about these courses, visit: www.badabusiness.com

Categories
Strategy

3 Winning Ways To Provide Unforgettable Experience To Your Customers

Top 3 Strategies to Woo Your Customers
Top 3 Strategies to Woo Your Customers

Summary: If you are not delivering your customers an out-of-world experience, you are not doing enough for your business.

Delivering a world-class customer experience that guarantees customer satisfaction in today’s hyper-competitive world is more important than ever.

The impact of the pandemic has changed customer behavior. And if there is one thing that 2020 has taught us, it is that companies no longer meet the expectations of their customers. They are falling short of expectations by overpromising and under-delivering.

A study by American Express states, ‘around 60% of people are willing to pay more if an enhanced customer experience is guaranteed.’

“If companies focus on delivering instead of making false commitments, they can surprise their patrons by giving them more than they can ever expect to receive”, says Dr. Vivek Bindra, the best motivational speaker in India.

Companies need to identify the trending patterns and customer behavior to build strategies in the near term.

Here are the 3 crucial strategies that will help your business to woo customers:

1. Retain Existing Consumers

“It costs 5 to 25 times as much to attract a new client than to retain an old one” states a report published by Harvard Business Review. Hence, more focus should be on retaining the old customers. Bringing customers back after their first purchase is crucial.

A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company. One way to do this is to understand the fact that customer behavior is constantly evolving.

Observing the current trend and pattern is important. Seeing the world as a pool of potential customers can help companies and small businesses to organize better and mobilize their employees around the customer requirements.

2. Creating Brand Advocates

If you ask a business coach what is the best way to create loyal customers? They will reply in unison- catering to all their needs and requirements. When you fulfill the expectations of your customers, you may have turned them into your brand advocates. No wonder what experts may believe, word-of-mouth is still the best, most trustworthy, and credible source of advertising. For instance, if your friend shares his experience about a respective brand, you will believe your friend more than any advertisement. So when you over-deliver your customers, you give them a surprise factor. And this turns them into your brand advocate.

Advocates are often regular shoppers, willing to spend significantly on products they love. These brand advocates may not have much social influence. And their advice and endorsements can be exposed far and wide through various digital strategies. They are passionate about a brand and loyal to them. Connecting with these folks will have a longer-lasting effect than trying to approach an influencer who’s probably bombarded by other pitches.

3. Build Strong Connections with Customers

Companies need to interact with their customers across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

Brands should focus on customer experience and must invest heavily in it. Customers do not want to do business with a company that ignores their requirements. Hence, you can build strategies to give your consumer a world-class experience. Once you learn how to cater to your customers’ needs, you can win their loyalty for a long time.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Business motivation Technology

How Bada Business Community App Helps Your Business to Grow Exponentially?

How Bada Business Community App Helps Your Business to Grow Exponentially
How Bada Business Community App Helps Your Business to Grow Exponentially

Summary: Are you an entrepreneur who is looking for a dedicated platform to interact with other business owners and industrialists to discuss innovative ideas and creative approaches to various business challenges? Bada Business community is the answer.

“Alone we can do so little, together we can do so much.”- Hellen Keller

This inspirational quote has been a popular one with us. So many times whenever we forget the power of community, this quote reminds us of the unforgettable strength of people coming together for a common and a greater cause.

This theory can be applied in many aspects of life- both professional and personal. For instance, a business can be founded by a single person, but its sustainability and growth depend on its employees. Whether it’s a startup or a large company, an organization can achieve its goals only if its manpower works together and play its part perfectly.

Similarly, in today`s digital world, a brand can make its presence when it reaches out to its target audience. But, not every customer is your customer. And not every platform is meant for your business.

For instance, where Facebook promotes strong family relationships, LinkedIn symbolizes a platform that is meant only for professional relationships. You can share your vacation pictures on Instagram and Facebook, but on LinkedIn, you will have to abstain from doing so. Hence, a company needs to identify its target niche for business growth and scalability.

For so many years, we have been witnessing the surge in social media platforms that are meant solely for entertainment purposes. There is a dearth of good social media platforms that are meant only for entrepreneurs, solopreneurs, wantrepreneurs, SMEs, and MSMEs. A platform that allows its users to learn the twisted dynamics of business fundamentals in a layman language is the need of the hour.

According to InvestIndia.gov.in, our country witnessed the birth of 44 unicorns with a total valuation of $92.77Bn in 2021. In the first two weeks of January 2022, India has got its 2 unicorns.

Since the onset of COVID-19 many young entrepreneurs are looking to take their startup businesses to the next level. But due to lack of guidance and a tailored-fit community, they often end up doing a 9-to-5 desk job. To help the Indian youth with their entrepreneurial journey and small business owners, we have launched the Bada Business community app!

What is Bada Business Community App?

Bada Business community app is India`s 1st platform where a large community of entrepreneurs, solopreneurs, wantrepreneurs, and SMEs come together for learning and growth.

Most often business owners, entrepreneurs, and even popular brands use platforms like Facebook, Instagram, Twitter, and LinkedIn. Though using these platforms might result in good marketing, the absence of a relevant audience and trustworthy partners lead to slow business growth and less lead generation. Where using social media platforms might be helpful for the B2C business model, for B2B business, these platforms often result in a waste of time and effort.

At Bada Business community app, you will find relevant people with whom you can discuss the possibilities of business and share your ideas. What`s more? You can find 1 Lakh active followers in just 100 days, who are genuinely interested in your product or service and are not just looking for a marketing gimmick i.e. follow for following, like for like.

Key Benefits for Bada Business Community App

Apart from helping the community of business owners grow, there are various benefits of using this app. Here are some listed below:

  1. Build Your Network

If you want to become a social media influencer or a content creator for your niche target audience, the Bada Business Community App can help you to build your network. You can easily share knowledge and information and attract more potential customers.

  1. Learn Vital Marketing Skills

When you connect and share with like-minded people, you grow, unexpectedly! Many marketing experts, subject matter experts, and advertisers are present on Bada Business Community App! You can learn advanced sales techniques, digital marketing strategies.

  1. Attend Masterclass by Industry Experts

When we subject matter experts, we don`t mean the self-proclaimed ones! On Bada Business Community Experts we have experts from the industries with whom you can learn the dynamics of the business world. From video editing to data management, sales techniques to digital marketing, you can learn anything from our free Masterclasses!

  1. Create Unique Content

Ever thought of creating content that provides value to your users? On the Bada Business community app, you can upload different modes of content i.e. interactive videos, infographics, and images. You can also get constructive feedback from your users that can help you to make improvements.

Bada Business community app is an interactive platform where small business owners, entrepreneurs, and SMEs can share a platform dedicated to the business community. You too can explore the unlimited possibilities that India`s no.1 platform offers, today!

Download now! https://tinyurl.com/nhav2kp6

Categories
Business motivation

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise
4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

Many entrepreneurs often start as solopreneurs. They conceive a money making business idea, work upon it and start a small startup all by themselves. They generally do not have any partners or staff to assist them with their business`s management and operations.

Where starting a new venture all on your own is an excellent thing, handling multiple operations alone can be tricky as well. Eventually, it will begin to take a toll depending on the circumstances. As solopreneurs don`t have any partners, they do not have to consult with a partner before making decisions and owning their entire company.

But solopreneurs can`t sustain themselves in the long run, if they wish to grow. Eventually, there comes a point when you want to scale your business, and it becomes impossible to do so unless you hire more help.

Being a solopreneur how can you ensure that you achieve your business goals? Here are the top 5 key pillars that can turn your startup business into an unstoppable enterprise:

1. Build a Unique Product or Service

Solopreneurs try to don multiple hats at one time. Aside from handling their business, they must focus on creating a unique product or a service that will resolve the problems of consumers. Building a product that a customer would want to purchase is quite essential for a business`s growth. But as solopreneurs have so many other things to focus on, it becomes quite difficult for them.

These distractions make it difficult for solopreneurs to conduct the proper research needed to learn what their potential customers are demanding. If you are selling products, it is okay to hire manufacturers who can create products on a contractual basis. And if it is a service that you are offering, try to give your best shot and make your customers extremely happy.

2. Hiring & Outsourcing

One of the reasons due to which Solopreneurs prefer to do everything on their own is because of their tight budget. They don`t want to hire staff simply because they can`t afford them. If you too feel the same more or less then you will end up stressing yourself with too many responsibilities. Instead of becoming your marketer, accountant, tax advisor, and customer service outsource it.

There is nothing wrong with working 12 hours a day, but once your business starts making money, you should hire additional workers to help you. You could start with hiring freelancers, part-time employees, or full-time employees. You can start with one freelancer and gradually hire more people as your small startup business begins to grow.

3. Invest in a CRM System

A customer is the backbone of any business. And being a solopreneur it becomes more essential to stay equipped with a good CRM system so that you can tackle all your customer queries and orders. Building a strong relationship with your customers is how you get repeat business. But if you decide to manage everything on your own, it will become nearly impossible to answer all their questions and orders.

As a solopreneur, you will need all the assistance that you can get in that department. That is why a customer relationship system is an invaluable asset to bring into your company.

4. Try Fast & Easy Marketing Techniques

To save time as a solopreneur, automated marketing is the best way. Though many experts will ask you to post classified ads and blog messages, these methods are time-consuming and require effective strategies.

You will have trouble devoting each day to marketing because you will have multiple tasks to do as a solopreneur. Hence, it is best to invest in fast and easy marketing techniques so that you can build a strong online presence for your business.

Being a solopreneur is not an easy task. Starting a small startup business from the scratch and running it requires hard work, dedication, and passion. Hence, apply the above-mentioned strategies to turn your startup into a successful enterprise.

When handling a business all along, you get to reduce expenses; you get to make sure you’re focused only on your core business, and not management issues that crop up with teams; and of course, your vision is yours to implement without depending on others.

But there are disadvantages too – without a team to delegate tasks to, how can you make sure you’ve got everything covered? With our Business Coaching Program, you can accomplish all that you want. To know more about it, visit: www.badabusiness.com

Categories
Startup

Restaurant Business: Here Are 4 Tips to Run a Restaurant Business Successfully Amid COVID-19 Pandemic

Restaurant
Restaurant (Photo Credits: Pixabay)

Mumbai, December 2: Restaurant business is one of the toughest businesses to break into. In spite of that, there are thousands of new restaurants are coming up every year. There is immense competition in this space and therefore there are certain things where attention needs to be given.

Restaurants across the country suffered severe losses as they had to be closed due to the coronavirus induced lockdown. Today, as the rules have relaxed and respective governments have allowed them to open, but there are several restrictions that need to be followed. Catering Business in India: 6 Quick Tips to Boost Sales, Attract New Customers & Stay on Top of Customer’s Mind.

We have listed a few tips which can help you to run your restaurant business successfully:

You should be a master at what you are selling:

You should know the food at the back of your art. Customers need to be served good food. No matter, how fancy your restaurant is and you may hire the best chef as well, but if your food is not up to the mark, customers won’t come to you.

Take care of hygiene:

This has become an important point more so amid the coronavirus pandemic. Take utmost care of frequently sanitizing the items and also the place. This will make the customers confident about visiting your place.

Take care of your customers

Along with providing good food, great service goes hand in hand. In today’s age and day, you can’t afford to make your customers unsatisfied. Treat them well, take care of their minute details, remember their special days and make their feel special. Remember, customers are spending money to avail your service, so you should be doing full justice to it.

Update Your Menu

With numerous cuisine coming into place and thanks to Youtube and other social media channels, today a customer is extremely educated and much more aware of different cultures. So, if you are planning to cater to a diverse crowd, it is very important to update your menu with new cuisines. This will not only add a new element but will surprise your old customers as well.

 

Categories
Business motivation Startup

Catering Business in India: 6 Quick Tips to Boost Sales, Attract New Customers & Stay on Top of Customer’s Mind

Catering Business
Catering Business (Photo Credits: Pxfuel)

Mumbai, November 23: If you have a knack for cooking, experimenting with different ingredients and a taste bud which appreciates different cuisine, a catering business can be a very profitable idea for you. However, this business is more about just food and ingredients. It requires great business skills, organisation planning and creativity.

We have curated 6 quick tips which you can use in your every day catering business to improve sales.

Have a business plan: Finalise on a business plan, where you need to decide your catering business will specialise into which kind of cuisine and what would be the highlight.

Stick to quality food: It is very important to feed your customers not only good but tasty food, this will make them come back to you again. Use good ingredients, where the health of the customers are not compromised. Innovate on the menu as people love to experiment and try out different things.

Make Your customer happy: Catering business till today works on the basis of word of mouth. If customer A is happy with your food and service, he will surely spread the word to two other people and therefore, it is very important to make your customers happy. Not only the food, but the service should also stand out.

Take care of hygiene: Keeping the COVID-19 crisis in mind, it will be a big challenge for caterers to present themselves in such a manner so that people can have their food without any tension. Look after the hygiene and sanitise all the food items and utensils frequently.

Offer competitive pricing. Remember one thing that your pricing should be such that it matches with your competition. If your price is higher than your competition, then your food and service should offer something more than what others are not giving.  Profitability is important in any business, so it doesn’t make sense to drop your prices to the point of losing money.

Market your business: In order to reach out to your prospective customers, it is very important that your market using both the online and the offline mediums. Make an attempt to always stay on top of the mind of the customers.

We hope these simple steps will help you focus and will reap success in your everyday business.

 

Categories
Business motivation

5 Steps You Can Take to Get Your Business Off the Ground

Startup Growth
Startup Growth (Photo Credits: Pixabay)

Mumbai, November 17: Starting a business can be a daunting task and more so amid the coronavirus outbreak. There are several things which one needs to take care of, from the right idea to proper marketing, everything needs to fall in place for a business to take off.

The process of starting a business is always filled with challenges. Therefore, it is very important that you should be prepared before you take the final leap. The success of a business is never guaranteed, but there are few changes which you can do to reduce the risks and improve the chances of your business in being successful.

We have curated a list of 5 steps which you need to take before you get your business off the ground:

1. Think of a unique and a great idea: Think of a unique idea for your business and ask yourself how will my product be different from thousands of products which have already cluttered the market. Try to offer the customers something which they haven’t experienced before. Also, the product should solve the customer’s problem and then only will they be able to relate with your product.

2. Define your business: This is another critical step. Before you start a business, it is very important to understand how much time (and money) you’re willing to devote to your new venture. Also, a few other questions which you need to answer is that will you have a brick and mortar store or only have an online presence.

3. Study the market & competition: Do extensive study before launching a product in the market. Try to understand if there is a demand for your product. Never underestimate your competition. Always learn from their strength and also be aware of their weakness and understand the space where your product will be able to enter.

4. Check your finances: It is very important to track your finances from the get-go. Spend wisely and only on things that are required. Every business takes time to start off. The initial few days to a year might be full of struggles, so save your finances for tough times ahead. Keep an eye on your finances, so that midway, you don’t have to wind up your business and exit the market.

5. Keep Your Plan B Ready: Always keep a plan B ready before you start your business. One can never predict the challenges which can crop up and pose a hurdle in the path of growth. For e.g. no one could predict that coronavirus could get the world to a grinding halt. Several businesses shut due to the lockdown and thousands were left jobless. However, the ones which had a plan B ready could sail through the crisis period.

We hope that these steps will come in handy when you are thinking to get the business off the ground.

Categories
Startup

Smart Digital Marketing Tips Which Will Help Your Startup to Grow Amid COVID-19 Pandemic

Digital Marketing
Digital Marketing (Photo Credits: Needpix)

Mumbai, October 28: Coronavirus pandemic has made every business to restructure their strategy and planning for the future. It has come as a roadblock, where companies have been forced to sit down, brainstorm on new ideas and evolve. The pandemic has also seen several companies shutting down and many on the verge of collapse. Here are some smart marketing tips which you can implement to help your business grow amid the pandemic.

We need to remember that it is an extremely difficult work environment, demand has been ebbing and sales have been low. Businesses, therefore, need to implement some cost-effective and smart ideas to target their audience.

Connect With your customers: Use digital media to connect with your customers. This is a time to really show empathy to others and help out where you can. Remember, not to be too pushy with your products, but spread love and make your customers feel special and connected.

Strengthen your online presence: Make sure you are there on Google. Strengthen your presence on the online platform. In this age and day, the first thing a customer does is to use google. For e.g. if he is searching about restaurants near me and if your eatery doesn’t show up on the list, you have lost a chance to connect with your probable customer.

Work on your SEO: SEO will help your business increase organic traffic to your website and move past your competition.

Invest in good and relevant content: It is very important to invest in good and relevant content. For it, you need to do research. Put up information which is relevant for your business and which the customers want to see.

We are hopeful that you will get some insights from these marketing tips and it will help your startup to grow in these challenging times.