Tag: business growth

Categories
Strategy

Unveiling the Secrets of Business Growth Blueprint

business growth plan
Unveiling the Secrets of Business Growth Blueprint.

A Business Growth Blueprint is a strategic plan that outlines the steps and strategies a company will take to achieve sustainable and scalable growth over time. It serves as a roadmap for the organization, guiding its actions and decisions toward achieving its goals.

Why Business Growth Blueprint is important?

A business growth plan is essential because it provides a structured and systematic approach to achieving long-term success and sustainability. Without a clear plan, businesses can struggle to identify their priorities, allocate resources effectively, or take advantage of growth opportunities. The master plan helps align the entire organization around a common vision and mission, fostering a sense of purpose and direction. It enables businesses to make informed decisions based on in-depth analysis, market insights, and strategic insights, reducing the risk of impulsive or misaligned actions. Additionally, the blueprint serves as a benchmark against which to measure progress and success, allowing companies to track their achievements, identify areas for improvement, and adjust strategies as needed to stay on course toward their growth goals.

Additionally, a well-defined business growth plan can improve collaboration and communication within the organization. It clarifies employees about their roles and contributions to the company’s growth journey, fostering a sense of ownership and motivation. By outlining the steps needed to achieve specific milestones, the blueprint enables efficient resource allocation and budget planning, ensuring that the company’s investments align with its growth priorities. Overall, having a business growth plan is crucial for building a solid foundation, setting clear goals, and steering the organization toward sustainable growth, thereby increasing its chances of long-term success in a competitive market.

Renowned business coach and corporate trainer, Dr. Vivek Bindra is known for emphasizing the importance of having a well-defined business growth blueprint for achieving success. He believes that a comprehensive growth plan serves as a roadmap to guide businesses toward their vision and goals. According to Dr. Bindra, a growth blueprint should include a clear vision, strategic planning, market analysis, customer focus, innovation, efficient execution, and continuous improvement. He emphasizes the importance of adaptability, leadership, and a customer-centric approach in the blueprint, as these are crucial for sustained business growth and success in a competitive market.

Join Free orientation Session-Dr Vivek Bindra

Although there is no single model that applies to all businesses, a typical business growth blueprint may include the following elements:

  1. Vision and Mission:
    Define a clear and compelling vision for your business, outlining where you want it to be in the future. Align this vision with a mission statement that reflects the purpose and values of your organization.
  2. Market Research:
    Conduct extensive market research to understand your target audience, competition, and industry trends. Identify gaps and opportunities that your business can capitalize on.
  3. Unique Selling Proposition (USP):
    Develop a unique selling proposition that sets your business apart from competitors and communicates the value you offer to customers.
  4. Business Strategy:
    Formulate a comprehensive business strategy that outlines how you will achieve your vision. This strategy should cover marketing, sales, operations, and financial planning.
  5. Customer Focus:
    Prioritize customer satisfaction and engagement. Dr. Vivek Bindra often emphasizes the importance of customer-centricity for long-term success.
  6. Innovation and Creativity:
    Foster a culture of innovation and creativity within your organization. Encourage your team to think outside the box and continuously improve products and services.
  7. Leadership Development:
    Invest in leadership development and talent management. Effective leadership plays a crucial role in driving business growth.
  8. Sales and Marketing:
    Implement robust sales and marketing strategies to reach your target audience and promote your USP effectively.
  9. Operational Efficiency:
    Streamline your business processes to improve efficiency, reduce costs, and enhance customer experience.
  10. Financial Management:
    Maintain sound financial management practices, including budgeting, forecasting, and managing cash flow.
  11. Partnerships and Collaborations:
    Seek strategic partnerships and collaborations that can expand your reach and complement your offerings.
  12. Technology Adoption:
    Embrace relevant technologies to stay competitive and improve overall business operations.
  13. Continuous Learning and Improvement:
    Encourage a culture of continuous learning and improvement. Adapt to changing market dynamics and be open to feedback.
  14. Metrics and KPIs:
    Establish key performance indicators (KPIs) to measure your business’s progress toward its goals.
  15. Scaling and Expansion:
    Once your business starts gaining traction, plan for scaling and expansion into new markets or product lines.

It’s important to note that a business growth blueprint should be flexible and adaptable. As a company evolves and market conditions change, the blueprint may need to be adjusted to stay aligned with the business’s objectives and opportunities. Additionally, involving key stakeholders and team members in the blueprint’s development can increase buy-in and commitment to its execution.

Categories
Startup

These 5 Fundamentals Of Business Will Help Your Startup Grow!

These 5 Fundamentals Of Business Will Help Your Startup Grow!
These 5 Fundamentals Of Business Will Help Your Startup Grow!

Doing multiple things at the same time and without having a solid business background, being in charge of a lot of things can feel overwhelming. Understanding how to read a balance sheet and a financial statement is just as vital as it is to understand how to make, launch and market the product or offer A-class customer service.

While many entrepreneurs and small business owners hire a business coach, others try to figure out the market trends on their own.

No matter what the nature of the business is, there are fundamentals that every entrepreneur must be aware of to keep their business thriving. Here are five fundamentals that you must know to grow your business startup:

1. Avoid Rushing

While business expansion is on every entrepreneur`s mind, growth and scalability are the product of consistency, persistence, effort, and hard work. However, doing multiple things in a bid to attain instant results can result in a disaster. If your business is in the early stages then do not try to market your product or service to everyone. Target a small niche of consumers first, and then focus on reaching out to a wider audience. Here is a very informative video that will tell you how you can scale up your business. Watch it here:

2. The Regulatory & Legal Framework

Every country has some laws and every business requires certain financial, economic, and legal frameworks in India. Adhering to all the regulatory and legal requirements is required to smooth the working of your business. Some of the legal aspects that your business must include are business structure (corporation, partnership, and sole proprietorship), business name (copyright issues), tax IDs, and permits & licenses.

Understanding the legalities also means managing your rights and maintaining the right to do business. Also, insurance is crucial to any business as the future is uncertain. Having insurance is essential to growing a business at any stage of development.

3. Cash Flow

Understanding the concept of cash flow projection is a vital step because budgeting is the first step that will take you on a successful entrepreneurial journey.  You must be well acquainted with information like how much money your startup can expect to earn. How much profit will be generated, and how much funds will be required to continue day-to-day operations? Set realistic goals and take a cold, hard, fact-based look at what you can reasonably expect in the future from your business.

Have a basic understanding of financing and fundraising options that include angel investors, venture capital, self-funding, crowdfunding, loans, grants, and more.

4. Forge Collaboration & Networking

Networking is one of the most crucial factors that can help a business to grow immensely. Topping the list, every entrepreneur must focus on building an online and offline network. Building an online network with some of the most important key influencers is a really powerful thing to do. This can lead to people sharing your brand with others.

If you don’t have a large circle, go out and meet new people to build meaningful connections. Create a profile on social media and be socially active with influential people. Follow their blogs, and leave comments on their social network profiles.

Engaging with influential people on social media can bring you to their notice. If you work with a business mentor he can also help you build strong connections through his network.

5. Marketing Strategies

Having deep marketing knowledge is a must-know thing for every entrepreneur. Marketing is essential for the growth and profit of any business.

For instance, you have created an amazing product. It can change the lives of your customers, but your customers are not aware that your product exists in the market. Would it be beneficial for your business or your customer? Not exactly! Hence, you will have to invest a considerable amount of time into marketing.

Also, people do not like to make purchasing decisions impulsively. They need to be persuaded, coaxed, and reassured. That’s what a good marketing strategy does. You will need to understand your customers and their buying behavior to sell your product or services in the market.

Entrepreneurs must keep these fundamentals in their mind that will help them to scale up their startup business. Put these to use and with your determination and perseverance, you will see some excellent results.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

If you like reading our blogs do not forget to share and comment below!

Categories
Sales Webinar

Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!

Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!
Discover 5 Super Secrets of Selling that Will Grow Your Business Sales!

Summary: Be it a product or a service, sales is all about selling solutions!

Whether you are selling a product or a service- you are selling something that can resolve challenges that thousands of people might be facing currently. Irrespective of the product or service, selling requires interaction with your customers.

With so many entrepreneurs and startups cropping up, there is huge competition in the industry fighting for the customers’ attention. There are many videos on Dr. Vivek Bindra’s YouTube channel that can help you to increase your sales.

Here are five tips that will help you to increase your business sales:

1. A Customer is Human

Yes, some bots and robots have become CEOs in large organizations and are in the news. But the fact is that the customer in any industry is a human. Humans buy from other humans. Human relationships are the first and most important element. While you may work for yourself or a company, it is you who will be the first to experience a sales lead. Hence, always treat customers as humans first before seeing them as a customer and you will be amazed to see how they open up!

2. Sell Benefits, Not Features

Ever watched how Apple launches and advertises its products? They do not boast about the camera quality or the powerful chip. But they explain how you can capture beautiful moments via wonderful pictures and how you can share them with your family and friends at a lightning speed.

The biggest mistake entrepreneurs often make is focusing on their products and services while selling. But humans as we know are much more interested to know how a product will change their lives. How your product will add another dimension to their comfort or how your service can help your customers to resolve their existing issues. Always focus on how your product will benefit your customer.

3. Ask the Right Question

It is essential to ask the right question. You may have a great product or a service, but why will your customer buy it from you? Hence, understanding what a customer wants after building a relationship is significant to ensure that your products and services are relevant to them.

4. Know Your Product & Customer

If you are selling a wellness product, your target audience should be clearly defined. You can’t share your product with a person who is not health conscious. Hence, define your audience based on their demographics. They are the ones who will buy your product.

But before you can understand your customer, product knowledge is the key. If you are selling a software program, you must know what it is solving. How will it help your customers to perform their tasks more efficiently? Do you know your products and toolsets well enough to match them to the solution the customer needs? If you want customers to buy your product, you need to believe in it.

5. Build Human Connections

Spending huge money on print advertising or digital advertising is effective for established brands. However, it is least effective when it comes to new entrepreneurs building their startup businesses. There is no alternative or shortcut to the personal approach. Get one-on-one with your customer. There are many ways to do it- send those personalized emails, phone calls, or messages. You can choose anything to which your customer responds the most.

Businesses worldwide focus on increasing their sales numbers because selling is an integral part of the business. It is essential for the sustainability of the business as well. If you want to learn the ‘Super Secrets of Sale’ you must attend the FREE IBC WEBINAR by Dr. Vivek Bindra on October 9, 2022, from 12:00 to 1:00 PM on Bada Business Community App!

To know more, Register Now: https://www.badabusiness.com/webinar/ibc?ref_code=9webinardmt

Categories
Strategy

6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!

6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!
6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!

Summary: When adequate funds are the only thing that is stopping your startup from becoming successful, you might want to think about establishing good relationships with your investors.

Entrepreneurs put in their immense effort and hard work in pitching their business idea to angel investors to bring them on board because the key to success for most startups is having funds for the growth of their business.

However, a deal is never done when it comes to dealing with investors. If you have wooed your investors once, it does not mean you won’t need them again in the future. Investors with their lots of experience can offer incredible insight and resources that can get your startup business on the right track.

According to experts, nearly one-third of the startups shut down because of a lack of planning about the proper usage of their funds. This leads to investors losing interest and credibility in their business venture at the very early stage. Many entrepreneurs often hire a business coach to help them navigate the rough waters of the business world.

Managing investor relations can make a huge difference to your business. As an entrepreneur, it is your responsibility to strengthen ties with investors to position your current business for success. While a strong relationship can help the startup to grow rapidly, one wrong move can end the game for you.

Therefore, it is highly essential for you to maintain a working, productive, and winning relationship with your investors, even if they are not friendly.

Here are six pointers that will help you to build a strong and cordial relationship with your angel investors:

1.  Don’t Choose Investors Solely for Financial Purpose

Investors can provide not just funds, but also their valuable guidance and experience to accelerate your business. Acknowledge the relationships and expertise investors will bring to your business by giving them a voice. Listen to their underlying apprehensions and concerns. Encourage open conversation and clear dialogue so that you can learn more about their risk-taking appetite. You can consult with a business coach as well to understand how you can maintain dynamics with your investors.

2. Set Clear Expectations in the Beginning

An entrepreneur and investors need to be on the same page as nobody likes surprises in the business. Thus, it is vital to set the goals, nature of the relationship, degree of control, vision, the scale of growth, and exit strategy that is acceptable to both parties.

3. Be Authentic & Respectful

Investing in any firm is not a matter of a “fund it and forget it” scenario for any investor. In fact, they would like to stay updated with the latest ongoing in your organization. And when you are looking to strengthen your relationship with investors, it should be rooted in authenticity and respect. As entrepreneurs are coming into the market with their ideas, they should also respect their investors` opinions, suggestions, and feedback.

Despite the disagreements, they must behave respectfully towards each other. Discussions should happen openly to arrive at a mutually acceptable solution.

To gain investors’ trust, startups must engage with them regularly, instead of treating them as an obstruction that needs to be dealt with.

4. Share Challenges & Achievements With Investors

Every investor wants to stay updated about the current progress of the venture he has invested in. Hence, update your investors regularly with the latest figures, and charts prepared by the startup team weekly or monthly, if not daily.

Also, be transparent with your investors. Even when there are failures or mistakes, be forthright with your angel investors. Keeping your communication channel open with your investors helps you build a positive image of the startup.

5. Pay Respectful Towards your Investor`s Input

Investors can guide your startup business with their expertise and insights gained from years of experience in the market. You don’t have to agree or incorporate every suggestion, but paying heed and valuing them will give your investors a sense of involvement and validation.

6. Address their Concerns

Investors might have concerns about your plans, strategies, or any other aspect of the business. You should make a conscious effort to address those concerns through open discussion, dialogue, and reasoning.

As founders seeking capital quickly learn, finding the right investor is often all about who you know.

If you are facing the biggest challenges from your investors, we can provide you with amazing solutions with our business coaching program. You can learn from the top industry experts how to take your business ahead in the market. Kick start your entrepreneurial journey by clicking here: www.badabusiness.com

Categories
Business motivation

5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals

5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals
5 Smart Tips To Find The Right Business Coach To Help You Reach Your Goals

Summary: Profitability, growth, increased confidence, more time, and less stress. This is the recipe that any entrepreneur would love to learn. You can achieve all this and more with the right business coach.

The days whether you should hire a business coach or not for your small startup are over. We know that successful people have mentors, coaches, and helpers who guide and help them to achieve their goals.

But the question is, how do I find a coach who is a good fit for me?

To answer this question, you must first ask yourself if you are ready. Secondly, you must ask yourself about your needs and requirements. A great business coach will leave no stone unturned to push you out of your comfort zone. He will recognize your excuses, even if you are unaware of them.

From hybrid programs and group coaching to personal consultation, business coaching comes in all shapes and sizes including recorded lessons, live calls, pre-recorded programs, and one-to-one coaching.

Here is a checklist you must follow while you are looking for a business motivational speaker.

1. Ask For Referrals

Before you start looking up for the right mentor on Google, it is recommended to ask for referrals in your network who knows a great coach. Always know that your requirements might be different compared to your peers. Hence, always keep your needs and goals in mind while talking to a prospective business coach to make sure there is synergy. You can use LinkedIn or Facebook, as well as people in your networking groups.

2. Take Consultation

Investing in a personal coach is no small deal. You need to have a conversation with your prospective coaches because there is no other way to figure out compatibility. Most coaches offer a free consultation. If one session is not enough for you to decide, you can ask if you can purchase a single session before making your decision. Avoid working with a business coach who will not speak to you but gives you a high assurance of excellent results.

3. Effortless Communication

For any conversation to be productive, communication is essential. Every person thinks, perceives, analyzes, and understands differently. When seeking a business mentor one essential thing is to find a person who not only listens to your ideas but also understands your mindset. Your prospective coach should have an open mind about how you perceive ideas.

4. Consider the Cost

Hiring a business coach will cost you. Keep an open mind about the financial investment. You are paying your coach for his experience, wisdom, knowledge, and proven track record that he has. Consider how much money hiring a mentor will cost you. Also, calculate how much revenue your business will generate if you continue to follow your existing strategy without a business coach.

Depending on your goals, coaching investment can pay off on various levels, such as by increasing revenue, giving personal growth, reducing stress, and giving more freedom.

5. Be Prepared for the Long Haul

A business coach no matter how proficient he is in his field, couldn’t turn around your business overnight. Change does not happen overnight unless you are an entrepreneur who needs assistance in only one or two topics to coach around. Once you have achieved your initial goals, focus on maintaining a year-long relationship with your coach. The benefits don’t go away, they are just the ongoing change state.

A business can’t grow to its full potential unless the person who is leading it is mindful, healthy, and happy. The most critical factor in this equation is you. It is worthy to invest in your growth and engage with a coach who will support and inspire you to achieve growth in your business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Motivational Process & Business Expansion

The Great Resignation: A Perfect Time for Businesses To Rethink, Redesign & Reshape Structure

The Great Resignation- A Perfect Time for Businesses to Rethink, Redesign & Reshape Structure
The Great Resignation- A Perfect Time for Businesses to Rethink, Redesign & Reshape Structure

After the pandemic, it`s the Great Resignation that has become a matter of concern for organizations across the globe of late.

According to Michael Page, a recruitment agency, around 86% of employees from the Telecom and Technology sector plan to resign from their current organizations within the next six months. What makes this situation further worse is that this trend is expected to continue in 2022.

According to a report published in LiveMint, “Employees who are less than two years in their current organization will drive this revolution in India. 38% of those who are planning to jump off the ship will belong to this segment.” Although this trend may leave an impact on various sectors, it will be the tech industry that will bear the brunt as there are more positions vacant that employees looking to fill those seats.

But before we can talk about the Great Resignation, do you know what exactly is it all about?

2020: From Where it All Started!

In 2020, when the pandemic struck the world, the resignation across the US was minimized due to the fear and uncertainty that gripped almost everyone across the globe. The organizations shifted their operations and provided the hybrid working model to their employees.

However, the extended working hours, extreme working pressures, and hectic schedules diminished the line between employment and forced labor. The employees lost their work-life balance, and everyone began to feel the collective burnout. This led to employees quitting their jobs at unprecedented rates.

Though it started in the US, the trend is expected to make waves and might keep hitting various sectors in India.

What has triggered this revolutionary trend?

Unfortunately, it`s some of the dumbest decisions made by employers that have sown the seeds of the Great Resignation. Probably, this is the reason why this trend has not died out and continues to surge. On top of it, identifying and retaining staff has become more complicated and harder by bad management policies.

Many companies have returned record profits during the pandemic. And to be honest, employees who have worked day and night during the pandemic expect something better from their companies.  For instance, many organizations refer their every employee as an “associate” when they leave. This makes it incredibly difficult for them to find a good opportunity in the same field.

The above example is as ridiculous as companies asking their employees to return to the office full time. In India, many organizations have called their employees back and refuse to see the leverage that it provides to their employees’ well-being.

We have seen lots of discussions happening on employee wellbeing and mental health. But seldom have we seen companies taking some serious measures to improve their work culture. However, the rising trend of Great resignation is proof that employees are changing and so should the organizations.

People Want Better

Companies often think that employees always want more. Yes, people want more. They want a work-life balance. They want mental peace. They want more than just mechanical work that is not adding value to lives. They want to work for companies that mean something. They want to put their skills and efforts into something they genuinely believe in.

Around 61% of Indian employees are open to accepting lower salaries or letting go of appraisal or promotion to improve their overall well-being and happiness.

If you are going to spend most of your waking hours working, isn’t it rational to expect it to be the best, every single day? While many people remain untouched by the pandemic and its post-trauma, many among us have lost our fathers, friends, and loved ones.

A Perfect Time to Bring the Change

Today, the time is not changing, but it has already changed! And companies need to realize it. It is quite surprising that many companies still expect to operate on a pre-pandemic structure. We know the game has changed and its rules too!

The companies will have to work upon its strategies, toxic work culture, and employee benefits that provide meager support to its recipients. Employees have realized the importance of physical and mental well-being. They are ready to accept positions and offers that pay less but provide more mental peace and a healthy work environment where they can thrive and prosper.

So those who are willing to embrace the change must introduce proper integration and support. If ever there was a time to rethink and redesign the strategies, the time is NOW!

What do you think? The pre-COVID work culture was more employee-friendly? Or the post-pandemic environment provides more benefits to modern-day employees as well as to the businesses?

Source: https://www.linkedin.com/pulse/great-resignation-perfect-time-businesses-rethink-redesign-/

Categories
Sales

These 5 Best Sales Secrets Will Boost Your Profits

These 5 Best Sales Secrets Will Boost Your Profits
These 5 Best Sales Secrets Will Boost Your Profits

Selling is an art and it has its secrets. Want to increase your business sales? Read this article till the end.

Be it a service or a product, we all are selling solutions. It generally requires interaction with someone or something.

Given the increase in competition across all the startup ecosystems, entrepreneurs can be seen fighting for their market share. So, given the cut-throat competition, what is the unique idea that will make you stand out? How can you shine without going out of your budget and still thrive?

Here are five sales secrets that will increase your profits and boost your business:

1. Your Customer Is a Human Being

Well, this should not come as a surprise! However, many businesses often forget this absolute fact. Humans buy from other humans. So, while you may work for your own company, you are its face, and you will have the first experience of being a sales lead.

Many people often forget about their customers, and only when they work with a business motivational speaker do they realise that keeping customers in mind is vital for business growth. So when you are making sales strategies, always remember that human relationships are the first and most important element. It not only help you to increase sales, but also boost profit.

2. Be Curious, Ask Questions

It is very important to ask questions. The only catch is to ask the right one! You may have a great product or a great service, but why should a customer purchase that product from you? What are the unique features that you are offering? Why should a customer not purchase it from your competitor? This will provide you with insight and help you understand the client’s requirements. Building a relationship with your customers is essential to ensure that your products and services are relevant to them. It will encourage them to purchase your products and eventually increase your revenue.

3. Recognize Your Product

Product knowledge is the key! You can only sell what you understand completely. If you are selling a software platform, you should know what problems it is solving. Do you know your products and toolsets well enough to give your customers the solution they are looking for?

Knowing your customers as well as your products is so important. It is a crucial part of the sales process. You need to be passionate about your product as well. If you buy your product and believe in it, it will undoubtedly show in your conversation with your customer.

4. Get in-depth industry knowledge.

Always keep industry knowledge ready! You should know how your competitors are performing and what they are offering to your target customers. While relationships are crucial, so is the value you bring, especially if you know your client is researching their options. You can hire the best corporate trainer to understand the industry norms and help you come up with strategies according to your target audience.

5. Follow Through

Last but not least, don’t forget to follow up! Selling your great product to clients is awesome. But you know what creates the long-lasting effect? Clients want to feel the same enthusiasm and interest that they received before they made a business transaction with you.

This simple gesture will not only ensure the client’s loyalty but also help to upsell in the future. It will also create great feedback and potentially word-of-mouth advertising for your solutions.

In short, place your customers at the centre of your sales. Your sales efforts will bring great results if you have a genuine interest in their requirements.

The idea of managing a business is easier said than done, and we completely agree with you. This is why, to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialised courses, and value-added courses.

To find out more about our courses, visit: http://www.badabusiness.com/.

Categories
Startup

5 Ways Digital Marketing Helps Startup in Business Growth

5 Ways Digital Marketing Helps Startup in Business Growth
5 Ways Digital Marketing Helps Startup in Business Growth

Internet today has become an indispensable tool for almost any consumer who has to make a purchasing decision. According to a report by Forbes, people are spending time online more than ever before, and internet usage is increased by 50-70 percent. They use the internet for three hours on average for communication, research, entertainment, and information.

The data above indicates that business owners today must focus on connecting with their consumers digitally. Even if you are not selling any products or services online, your target audience is present on the internet and looking for the products you are selling.

Given the pace at which the market technology is changing, small business owners need to update themselves with go-to-market strategies.

Everyone has realized the power of digitalization in the crisis, from large organizations to small companies. The adoption of digitalization will be the key to unlocking a brighter future and many entrepreneurs are now working with the best business coaches in India to build strategies aligning with their company’s goals.

This is why Digital Marketing is defined as the future of marketing. You can learn how to do digital marketing without burning a hole in your pocket efficiently!

But First, Let’s talk about Digital Marketing.

The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time. Digitalizing everything means connecting with your audience and building a solid customer relationship where they are already spending maximum time- on the internet.

Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing. Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers. Many small companies also take assistance from a business coach for entrepreneurs to leverage the power of digital marketing.

What makes digital marketing crucial for startup growth?

When you purchase an advertisement on a billboard or physical newspaper, you reach a limited number of subscribers. It is distinct from the traditional marketing methods and targets potential buyers. It is more cost-effective than conventional advertising methods and enables you to measure daily success.

If you are an entrepreneur, here are the top five ways how innovative use of digital marketing can help you in business growth:

1. Reach Your Target Audience @Minimum Investment

As we have mentioned above, picking traditional advertising methods like billboards, magazines, or TV does not guarantee to hit your target audience. Also, the conventional techniques give little control over who sees your ad. Though you can measure demographics like viewership, readership, or population in a particular area, it is still a shot in the dark.

Digital marketing allows you to identify and target a particular audience interested in purchasing your products or services. It also lets you send personalized, customized, high-converting marketing messages as it allows you to research and identify your buyer`s persona. Implementing these strategies by working with a good business trainer is easy.

2. Helps You Achieve More Results with Minimum Investment

With digital marketing, you can track campaigns in real-time and collect data to analyze what works and does not work with your target audience. It can also give you complete control over where you spend your money and of what amount.

Work in a small company or have a small business with a limited budget for advertising. You can try investing in blogging, social media, or SEO that can guarantee high ROI even with minimal spending. It is a beautiful way to build your online presence. You can also work with a business coach for entrepreneurs to make powerful marketing strategies.

3. Helps You Understand Your Competitors Better

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media, small brands can create awareness and strong brand identity. Search engines do not care which brand is the biggest and work on a simple algorithm.

4. Lead Generation

One of the primary reasons behind advertising and marketing is lead generation. Though many advocate that traditional methods generate more leads, there is no way you can measure it. Media buyers may say that people saw your commercial, but how do you prove it?

A digital ad allows you to create an ad, track its engagement, and generate leads. The digital ad tells you how many people got engaged with your ad and enables you to add them to your email and phone lists. You can contact them to qualify the lead, which is critical for converting a lead to a sale. If you are working with a good business mentor, they can help you develop robust strategies for lead generation.

5. Stay Connected with Your Customers

“Out of sight is out of mind,” which is why it is essential for brands to stay connected with their customers, especially after they have done business. Social media platforms give a golden chance to every business to engage and build relationships with their customers.

Digital Marketing has the power to turn the tables around for startups if used strategically. We hope the above reasons will encourage you to actively and strategically incorporate digital marketing.

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program with Foundation courses. These specialized courses focus on business challenges like Digital Marketing and value-added approaches.

To know more, visit: www.badabusiness.com

Categories
Marketing

4 Powerful Twitter Marketing Tips can Help Your Business Grow!

4 Powerful Twitter Marketing Tips can Help Your Business Grow!
4 Powerful Twitter Marketing Tips can Help Your Business Grow!

Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?

Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.

This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.

If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.

Here are four powerful marketing tips for Twitter that works:

1. Pick the Right Handle, Right Picture, Header Image

Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.

Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.

With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.

2. Showcase Your Brand`s Personality via Optimized Bio 

Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.

However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.

Factors you must include into account:

a). Tell people precisely what your brand is.

b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.

c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.

d). Write a bio that will attract people who fit your target audience.

e). Add relevant hashtags so that people can find your account when they search for those terms.

f). Tag other brands you may be associated with within this space.

3. Tweet During Peak Hours

Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.

By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.

4. Use Hashtags Sparingly

Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.

Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.

You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Problem Solving Courses that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Startup

4 Ways a Business Coach Helps Startups Grow

4 Ways a Business Coach Helps Startups Grow
4 Ways a Business Coach Helps Startups Grow

Summary: With so many uncertainties present currently in the business world, it’s no wonder startups are working with business coaches to get prepared for uncertain challenges.

Every year the world gets strike with either a new virus or wars between countries that leave a dent in the business world. Many business owners are worried about the success of their ventures. They often ask themselves, “what’s next?”

Many entrepreneurs are okay with moderate success where the bills are getting paid, but few want to achieve more in their life than just mere settling. Hence, they employ a business coach to reach the heights of success.

Whether large or small, companies worldwide are working with the best corporate trainers to prepare for whatever might stand in the way. However, many small business owners often get confused about hiring a business coach. If you are one of them, here are four ways in which a good mentor can help you grow and bridge this gap:

1. Inspires to Achieve More

Once you become complacent; it is hard to grow. Getting comfortable in the current situation is the biggest killer of all dreams. A business coach motivates you to look beyond what you have and ensures that you spot all the opportunities to achieve more.

2. It helps to identify pitfalls.

Can you look at the top floor of the building while residing inside it? The answer is no. When we are too engrossed in handling daily activities related to business, we tend to lose focus. So, at the end of the year, take a hard look at your business performance and ask your mentor to analyze it. They will come out with a handful of suggestions that will help you improve.

3. It helps you Find Blind Spots.

Entrepreneurs face a range of issues that require a variety of answers. If you lack a clear goal and plan, you will be distracted and stunted. The most important thing you can do for yourself as an entrepreneur connects with a business coaching program. A coach can help you expand quickly and oversee your business’s growth.

4. Help You Think Out-of-the-Box

Anyone can develop unique ideas by using free online brainstorming softwares. Taking previously unknown personal values, beliefs and connecting them to your aspirations and intentions is the part we call “art.” Sometimes you need to approach the problem differently to see an existing connection. 

A business coach can help you to look at a certain situation from a different perspective. You will not find anyone else who is that dedicated to providing you with guidance. A great coach will keep every other thing and thoughts at bay. This allows them to pose questions without judgment that reveal deeply ingrained principles that might be overlooked otherwise.

Unlike the gossipers in your neighborhood or business, a coach’s job is to lead you toward your own goals by suspending judgment.

If you want to hire a business coach, you can consult Dr Vivek Bindra, the best corporate trainer and business coach in India.  

To know more, visit us at: https://www.badabusiness.com/