Tag: Digital marketing

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

Categories
Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com

Categories
Startup

7 Secrets To Grow Your Startup Business Rapidly!

7 Secrets To Grow Your Startup Business Rapidly!
7 Secrets To Grow Your Startup Business Rapidly!

Summary: There is no sure-shot formula to success. But you can boost your business’s growth with these amazing tips.

There is no such thing as overnight success. Yes, you can get viral for a creative post or a thoughtful tweet on social media, but getting success instantly is still not possible. Owning a business gives you a sense of freedom and empowerment. You build things from scratch and watch them grow. But success is not guaranteed!

Business owners have to make decisions every day to accomplish their short-term and long-term goals. They have to focus on networking to develop lasting relationships with other entrepreneurs, potential clients, customers, and vendors.

But success has no instant formula! Only your passion, determination, hard work, grit, and perseverance can help you to grow your business into a successful venture. Here are seven tips that no one will tell you about:

1. Hire the Right Staff

Before you can think out all the ways to take your company’s growth trajectory upward, you will have to hire a team that will empower you to achieve your goals. Hiring the right people for a particular job role is a surefire way to ensure fast growth. With hardworking employees dedicatedly to working towards your company’s success, your business will be better equipped for continued growth.

In addition, delegating tasks to focus on important tasks will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

2. Reduce Your Risks

Risk is a significant part of starting and growing a business. It is impossible to control everything, but there are many ways to limit internal and external factors that can be a direct or indirect threat to your company and its growth. You can also hire a business coach in India to ensure you are on the right track.

3. Be Open to Changes

Having an agile approach to development, both in your product and your company will help your business to grow quickly. To become a successful startup it is important to develop the ability to switch directions quickly in response to the volatility of the market. By allowing yourself to adapt and change quickly, you’re able to test different approaches to business and find out what works best.

4. Focus on Your Customer Experience

Customers’ perceptions can make or break your business. Deliver quality experiences and great products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the entire world even faster through bad reviews and feedback. Fast growth depends on making your current and potential customers happy with their experience.

As compared to large companies, being a small business owner gives you a better opportunity to connect with your customers and respond to their queries promptly.

5. Invest in Yourself

In the early stage of your business, it is unlikely for you to see huge profits. So any money that you do make should be invested directly into your business. While it might be tempting to save all your profit, it is advisable to invest in your business’s growth, so that you can reap bigger benefits later on. Determine which part of your business needs more attention and try to work on it.

6. Focus on Digital Marketing

Marketing is imperative for every business. But many companies do not focus on marketing and advertising because of low budgets. Hence, digital marketing is a perfect solution to grow your business’s reach. Create profiles on all of the major social media platforms. It will allow you to better market your business and interact with more potential customers.

7. Hire a Business Coach

Businesses do not become successful overnight. If you want to be successful, you have to challenge yourself because no one else will do that for you. You can also consult a business coach to gain in-depth knowledge about various aspects of a business. A business coach comes with years of experience because he has walked the road himself. His expertise can help you to navigate through various business challenges.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Startup

5 Ways Digital Marketing Helps Startup in Business Growth

5 Ways Digital Marketing Helps Startup in Business Growth
5 Ways Digital Marketing Helps Startup in Business Growth

Internet today has become an indispensable tool for almost any consumer who has to make a purchasing decision. According to a report by Forbes, people are spending time online more than ever before, and internet usage is increased by 50-70 percent. They use the internet for three hours on average for communication, research, entertainment, and information.

The data above indicates that business owners today must focus on connecting with their consumers digitally. Even if you are not selling any products or services online, your target audience is present on the internet and looking for the products you are selling.

Given the pace at which the market technology is changing, small business owners need to update themselves with go-to-market strategies.

Everyone has realized the power of digitalization in the crisis, from large organizations to small companies. The adoption of digitalization will be the key to unlocking a brighter future and many entrepreneurs are now working with the best business coaches in India to build strategies aligning with their company’s goals.

This is why Digital Marketing is defined as the future of marketing. You can learn how to do digital marketing without burning a hole in your pocket efficiently!

But First, Let’s talk about Digital Marketing.

The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time. Digitalizing everything means connecting with your audience and building a solid customer relationship where they are already spending maximum time- on the internet.

Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing. Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers. Many small companies also take assistance from a business coach for entrepreneurs to leverage the power of digital marketing.

What makes digital marketing crucial for startup growth?

When you purchase an advertisement on a billboard or physical newspaper, you reach a limited number of subscribers. It is distinct from the traditional marketing methods and targets potential buyers. It is more cost-effective than conventional advertising methods and enables you to measure daily success.

If you are an entrepreneur, here are the top five ways how innovative use of digital marketing can help you in business growth:

1. Reach Your Target Audience @Minimum Investment

As we have mentioned above, picking traditional advertising methods like billboards, magazines, or TV does not guarantee to hit your target audience. Also, the conventional techniques give little control over who sees your ad. Though you can measure demographics like viewership, readership, or population in a particular area, it is still a shot in the dark.

Digital marketing allows you to identify and target a particular audience interested in purchasing your products or services. It also lets you send personalized, customized, high-converting marketing messages as it allows you to research and identify your buyer`s persona. Implementing these strategies by working with a good business trainer is easy.

2. Helps You Achieve More Results with Minimum Investment

With digital marketing, you can track campaigns in real-time and collect data to analyze what works and does not work with your target audience. It can also give you complete control over where you spend your money and of what amount.

Work in a small company or have a small business with a limited budget for advertising. You can try investing in blogging, social media, or SEO that can guarantee high ROI even with minimal spending. It is a beautiful way to build your online presence. You can also work with a business coach for entrepreneurs to make powerful marketing strategies.

3. Helps You Understand Your Competitors Better

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media, small brands can create awareness and strong brand identity. Search engines do not care which brand is the biggest and work on a simple algorithm.

4. Lead Generation

One of the primary reasons behind advertising and marketing is lead generation. Though many advocate that traditional methods generate more leads, there is no way you can measure it. Media buyers may say that people saw your commercial, but how do you prove it?

A digital ad allows you to create an ad, track its engagement, and generate leads. The digital ad tells you how many people got engaged with your ad and enables you to add them to your email and phone lists. You can contact them to qualify the lead, which is critical for converting a lead to a sale. If you are working with a good business mentor, they can help you develop robust strategies for lead generation.

5. Stay Connected with Your Customers

“Out of sight is out of mind,” which is why it is essential for brands to stay connected with their customers, especially after they have done business. Social media platforms give a golden chance to every business to engage and build relationships with their customers.

Digital Marketing has the power to turn the tables around for startups if used strategically. We hope the above reasons will encourage you to actively and strategically incorporate digital marketing.

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program with Foundation courses. These specialized courses focus on business challenges like Digital Marketing and value-added approaches.

To know more, visit: www.badabusiness.com

Categories
Marketing

5 Digital Marketing Myths Busted

5 Digital Marketing Myths Busted
5 Digital Marketing Myths Busted

Summary: Do you believe digital marketing is like ‘one size fits all?’ Welcome to the world of reality. In this article, we are going to debunk some myths that will have your jaws dropped.

Well, thank us later, but it is in our utmost interest to make people aware of the facts and myths that surround people in India- especially about digital marketing. Digital transformation is a vast concept. It is much more than the technology buzzword.

Many people think that the concept of digital marketing involves lots of technical information, which is again a myth. With so much information regarding this great concept, it can be challenging for a marketer to distinguish between what to believe, let alone develop a smart strategy.

What`s more damaging is that many believe the infamous “one-size-fits-all” approach. If you tried this approach, you are doing a disservice to your clients, your customers, and your startup business. There are many online business courses for entrepreneurs to make the most of digital marketing for their business.

According to a recent survey by KPMG, “75% of the respondents believe that digital transformation can create a more seamless customer experience.” But because every individual is unique and no experience is the same, a digital marketing strategy must be based on agility and flexibility.

This simply implies that anyone with a laptop and an internet connection can`t claim to be an expert. One has to understand every aspect of this concept that can be leveraged by large as well as small startup businesses for marketing purposes.

Below, we explore some of the most common myths and try to bust them related to the biggest digital marketing myths we have heard over the years.

Myth #1: Digital Marketing = Technical Information

Yes. Digital marketing does involve the use of computers, smartphones, tablets, and laptops. But you don`t need to have in-depth technical information or computer languages like Java, Visual Basic, or Linux. Digital marketing is all about making full use of digital devices and platforms to reach out to your target audience through social media.

Myth #2: Digital Marketing is only for Big Businesses

One of the most common myths that small business owners have is that digital marketing is only for big brands and businesses. To tell you the truth, digital marketing is as much beneficial for small startups as it is for large businesses.

You do not need a call center to engage or salesman for door-to-door services. You can sell your products directly to your customers globally without even having to establish a physical shop. By making your social media profile on popular platforms you can fetch valuable insights and data regarding the buying behavior of your customers through their demographic details.

Myth #3: Word-of-mouth marketing is better than Digital Marketing

Word-of-mouth marketing is great, but integrating it with digital marketing can maximize its effects. Today, every customer checks out reviews of a particular brand before making a business transaction. If your customers are happy with your products and services, you can create testimonials and share them with the pool of your potential customers with the power of digital marketing.

You can also run social media campaigns to achieve your business goals. You can encourage your customers to visit the retail show and share their experiences with a customized hashtag.

Myth #4: Posting needs to be Done Several Times a day on Social Media

Many social media guidelines are focused on the number of posts that should go on the platforms every day. But does it guarantee its success?

The ROI of social media is constantly in question. Out of all the other digital marketing channels, it is often the most misunderstood. But many few people know that the value of social media is not measured in leads but through customer experience. More and more brands are using their social media handle as the extension of their customer service department. Both negative and positive comments from the customers can be seen online on social media platforms and review sites.

Hence, it is not just about how many posts you publish each day. But how you engage and inspire your consumers through online customer service. Ultimately, digital marketing has more power than you can imagine. You could be missing out on some great returns on investment, better brand engagement, and low-cost campaigns. You can also take an online course for entrepreneurs to learn more about digital marketing. You can also take the LFP Bada Business.

Categories
Private Equity Funding

6 Things You Must Know About ESOPs Before Signing-up!

6 Things You Must Know About ESOPs before Signing-up!
6 Things You Must Know About ESOPs before Signing-up!

Have you come across employee stock ownership plans? Are you being offered one by your organization but are not sure what it is? Whichever is the case this article will tell you everything about ESOPs?

What exactly are employee stock ownership plans?

ESOP is the term that offers employees a chance to have ownership in the firm. It recognizes the best-performing employees and rewards them with an equity stake or cash based on an equity stake. If you have been offered ESOPs in your current organization, it means that the company values your contribution and they wish to make you direct custodians of the company`s long-term growth.

The definition of ESOP was originally introduced in the Companies Act, 1956, which underwent a complete change in the Companies Act, 2013.

There are two types of ESOPs- selective plans and all-employee plans. While the selective plan is only for the senior executives, all employee plans provide the same facility to all employees of the company.

Key Factors you must know before you Sign-up

a). Grant Price- One of the main benefits of getting access to ESOPs is the discount between the grant price and the fair market value, at the time of exercising ESOPs. The lower the grant price, the greater profits you can make while exercising ESOPs.

In the case of startups, the grant price is decided at the face value of the unlisted stock or as value by a Sebi-registered merchant bank. For companies that are listed, the grant price is decided based on the average stock price for a certain period before the issue date.

b). Vesting or lock-in period- ESOPs generally come with a vesting or lock-in period before you become eligible to exercise your option to purchase the stock. The structure varies, depending upon the organization and employee profile. Hence, it is essential to understand what the vesting rules are for the stocks offered to you.

Startups often offer a 1+4 vesting period, which is treated as a minimum period. It maximizes the contribution of an employee in line with the value of ESOPs offered and improves employee retention.

c). Exit Options- When an employee leave the organization before the lock-in period, they lose their right to gain ownership of the ESOPs at the discounted price. If you have vested a certain portion of the ESOPs, they will be held in trust and will be available only after maturity.

However, various myths and facts are revolving around ESOPs need to be addressed. Here are 3 facts every employer and employee must know about ESOPs:

1. ESOP is for Every Organisation

ESOPs are for every organization that is generating profit to support the annual costs of maintaining the ESOP. The profitability of the company is more important than a company`s size. In a profitable ESOP organization, the tax savings alone can be enough to offset the annual costs.

2. Offering ESOPs Does Not Effect Operations

Many company owners feel that after establishing an ESOP, they will have to consult their employees on regular basis regarding the company`s operations. However, the matter of fact is that the management remains in control of the company. Even when the ESOP owns a majority, there is no loss of control of the company.

3. Disclosure of Finances Is Not Required

An ESOP is a qualified retirement plan. Hence, the participants must be provided with the annual statement demonstrating the number of shares and the value for their benefits. No other financial disclosures are required by the organization to its employees who are share-holder.

The companies offer ESOPs to attract more qualified employees. They do it in a phased manner and provide stocks at the end of the financial year to reward their impressive performance.

Many companies startups and companies that can`t provide high packages, offer ESOPs to their employees. We hope we have shed some light on the current trending term- ESOPs.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how more about our problem-solving courses: https://www.badabusiness.com/psc

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Business motivation

How To Take Advantage Of 6 Digital Marketing Trends For 2022

How To Take Advantage Of 6 Digital Marketing Trends For 2022
How To Take Advantage Of 6 Digital Marketing Trends For 2022

Digital marketing is always evolving, but 2022 will be quite dramatic. Startup businesses and brands not only plan to keep up with the future of marketing but should also be prepared to make the most out of it.

Whether you want to be an influencer, or want to take your startup business to the next stage, here is a list of 7 top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage:

1. Meta is omnipresent

Facebook has changed its name to Meta. Meta is a term for virtual and augmented experiences. In simpler terms, it represents an interactive experience of a real-world environment, virtually. Creating a name for the parent company is quite logical and with that masterstroke, Facebook is betting big on the future of the web.

Pro Tip: This is the time when marketers should start looking for opportunities and experimenting for their businesses in these spaces.

2. Influencers continue to flourish

Influencer marketing is still a hot trend is set to reach $13.8 billion in 2021. This trend is here to stay and will continue to grow. The campaigns by influencers provide context and relevance since the influencer who is followed by millions of people is endorsing the brand. B2B brands will also continue to embrace influencers and many popular and high-end brands have harnessed this trend.

Pro Tip: Marketers should keep looking for opportunities to collaborate with influencers in their space.

3. Marketers get more strategic

As artificial intelligence, machine learning, and business automation have already reduced a lot of the grunt work of digital marketing, marketers need to keep up with the pace and become more strategic. The opportunities in digital marketing continue to grow.

Pro Tip: “What drives your business growth?” should be the primary focus of the marketers and they must think strategically about it.

4. LinkedIn is growing & will keep growing

LinkedIn in each quarter shows considerable gains in monthly active users and also in terms of engagements on the platform. They are continuously launching new features to provide more value and drive better results for businesses and pages.

Pro Tip: LinkedIn will continue to be a rising star in the digital space; hence, marketers should go all-in on LinkedIn.

5. SEO is more integrated

Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers are required to focus more on providing an outstanding and meaningful experience to their users instead of using hacks and tricks of SEO.

Pro Tip: According to the best business motivational coach Dr. Vivek Bindra, marketers should focus less on SEO and more on relevant and excellent user experience.

6. Websites get faster

Page loading time is an important part of any website`s user experience. And most often people let it slide for better designs, functionality or to add more content to web pages. If a user clicks on your website and it takes more than a few seconds to load, they are likely to leave your page. This will result in losing a potential customer and can cost you a conversion.

Pro Tip: Marketers ensure that their website is well optimized and responsive.

7. Less is more

The explosion of digital marketing options means that almost every brand wants to dominate all the platforms. However, smart businesses focus on dominating just one channel. Though it is easy to get distracted by new trends, the majority of the business growth still comes from the foundational tools in digital marketing.

Pro Tip: Don`t forget to focus on your strength and foundation.

If you are an entrepreneur and planning to establish a strong brand presence for your business, the above-mentioned marketing tips should be considered.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales

9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales
9 Killer Lead Generation Strategies To Sky-Rocket Your Business Sales

Whether you are an entrepreneur or an established brand that has lost its spark in the business world, digital marketing can give you unprecedented opportunities to attract and convert leads.

Digital marketing is the undisputed king of the digital world. A lead generation is a process of attracting and converting your prospects into customers.

So, why lead generation is essential for your business?

For the obvious reason that it can lead to more sales that ultimately means more revenue. The more leads you will have, the more robust your business will be and the profit too. However, no set pattern will prove to be a hit with your customers.

This is the reason that you must experiment with different avenues to help you reach a wide variety of people. When you are focusing on generating leads from organic traffic, it is important to diversify your efforts and implement different strategies to convert more people.

1. Research For Keywords & Hashtags

Organic traffic relies on your ability to understand how your target customers and other prospects are looking for your products and services on search engines. You must know relevant keywords for your business, along with the competition of those keywords.

Incorporating well-researched keywords and hashtags can optimize your website or social media page, making you more visible and easily searched.

2. Understand the Personas

Before you begin writing your next blog, shoot a video or redesign your website for its big launch, it’s highly recommended that you create a ‘Buyers Persona’ so you know exactly who your target audience is.

A buyer`s persona is understanding your target audience. Their age, gender, religion, region, buying behavior, how they spend their time on the internet, and their buying behavior can give you some rare insights that will prove beneficial for your business.

Once you understand who your target audience is you can begin the process of creating content that will resonate with your prospect.

3. Pick your Social Media Platforms Wisely

Sharing your posts, blogs, and videos across social media will increase the chance of your content engaging with your audience. But it is recommended to research to find out which platform suits your product or service the best. Every social media platform is just another search engine that’s waiting for your keywords. So don’t stop at just one!

4. Publish Interactive Content

Whether it is B2B or B2C, interactive content is a hit amongst the customers across social media platforms. The most popular is the online quiz when it comes to B2C. These quizzes can be anything related to the current trend, viral event, or something about your product and service.

Interactive content is highly compelling as the cycle of input and feedback keeps the audience glued to their seats. However, if done wrong, it can be cheesy as well.

5. Use Product Videos

If you are good at weaving stories then you can make your content videos. Videos in today`s world can work like a charm with your target audience. Videos can increase landing page conversions even when people are not watching them completely. You can hire a graphic designer and a video editor can bring your stories to life with amazing graphics, reels, and videos that will help you to generate leads.

6. Set the Frequency

The more good content you create the more organic leads you will generate. But, it is essential to set a frequency. When your audience is online and more engaged should determine your frequency of posting.

Where less posting can lead to less engagement and audience reach, too much posting can make your audience ‘unfollow’ you. Be sure to check your social media insights and analytics as they can guide you to come up with powerful content marketing strategies.

7. Be Consistent in posting

When you are looking to increase organic leads, it is important to be consistent in posting content. Both your audience and search engines value consistency.

8. Check the Analysis

Understanding the keywords and posting relevant content is very essential to your understanding of organic traffic. When you understand your target audience, it is easy for you to analyze where your website is ranking highest, or which blog, article, post, or poll is bringing massive engagement. This will help you to find out where your organic visitors are landing on your websites.

9. Modify to Make Engaging Content

Once you have done the analysis part, it will give you a fair picture of what is working and what is not with your target audience. You can modify, add or subtract a certain dimension from your content to make it more engaging.

Organic leads are your potential customers who might be interested in your company or a specific product. By using the above-mentioned strategies you can engage a wider audience to convert more leads.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click with a personalized coach. To know more about business coaching program, visit: www.badabusiness.com

Categories
Technology

Learn & Earn Together With Bada Business App!

Learn & Earn Together With Bada Business App!
Learn & Earn Together With Bada Business App!

You have started your dream business and have just bought a new phone. But is it really useful without having things that can help you grow your business? Without useful apps, your smartphone is as good as a telephone with no apps in it.

As an entrepreneur, you need to keep yourself as well as your phone updated with the latest apps that can help you learn and grow with quality content related to different aspects of the business. That being said the app store in today`s world consists of millions of applications that claim to be extremely informative. However, that’s not true.

As an entrepreneur who is always on his toes because of the multiple roles, your device should reflect what you truly believe in productivity. So here are going to tell you about a wonderful app that is informative, trustworthy, and can be your best friend in your entrepreneurial journey.

The Bada Business App was introduced by Dr. Vivek Bindra with the sole aim to provide support and guidance to the young entrepreneurs who often face challenges in business. The app features more than 300 exclusive videos by top industry leaders and Dr. Vivek Bindra- one of the best motivational speakers in India.

The Bada Business App has a 4.3 rating and has 50,000+ installs on the Google Play store. Though the app takes up only 45 Mb to download, it is a reservoir of fundamentals of business with structured strategies and frameworks related to entrepreneurship. The best thing about this app is that it offers its users a high quality of content in Hindi as well as the English language for India`s MSME, SME, Solopreneurs, Entrepreneurs, other professionals, and students.

The courses and study material are perfectly organized for entrepreneurs to ensure that learning continues with earning. You also get 300 MCQs assessment sheets to help you stay on track for daily progress. The app will not just help you to enhance and develop leadership qualities, but will also allow you to broaden your perspective. Thanks to its structured content framework- it offers content in two categories- Premium Content and Free Content.

Free Content

1. Articles: This section allows users to gain knowledge and information through well-researched articles written by subject matter experts. Users can access articles about business news, strategies & frameworks that can help them to grow business and increase productivity.

2. YouTube Video: For those who love to watch more than read, there are informative videos of Dr. Vivek Bindra on diverse business topics. All videos are focusing on one burning problem at a time and are categorized into different business problems for in-depth knowledge.

Premium Content

Premium content lets users venture into the world where they get access to the world’s most affordable learning program for Entrepreneurs, Solopreneurs, and Students- Everything About Entrepreneurship. Intending to deliver practical knowledge the premium content on Bada Business App helps entrepreneurs grow businesses, and for students, it gives opportunity to grow in their careers as individuals.

Key Features of Bada Business App

  • 300 premium, exclusive content only for you.
  • 300 reading material for easy implementation.
  • Live Q&A session on the app once every month for 24 months.
  • 300 MCQs based assessment sheets to track your daily progress.
  • 25 strategy frameworks for popular & most successful Leadership funnel.
  • 5 days of live training from Asia’s no. business Trainer, Dr. Vivek Bindra.
  • 50+ Problem-Solving Courses consisting of 15-20 videos focused on business areas for in-depth knowledge.
  • Find solutions to all your business-related problems from HR, Marketing, Sales, IT, Digital Marketing, Strategy, Execution, Branding, Positioning, Pricing, Legal, Manufacturing, Retail, Advertising, Leadership, Technology, etc.
  • Opportunity to learn from the most successful business leaders and billionaire entrepreneurs from India’s top corporate and startups.

This new age of business has given us the answers to all our problems, and if you look around, you’ll find tools meant for rising stars just like yourself – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture. So join the Bada Business App now!

Download Mobile App –

For Android Users: klr.pw/AndYT

For IOS Users: klr.pw/iOSYT

Categories
Motivational

Four Powerful & Practical Ways To Stay Motivated As A Solopreneur!

Four Powerful & Practical Ways To Stay Motivated As A Solopreneur
Four Powerful & Practical Ways To Stay Motivated As A Solopreneur

Nothing can beat the feeling of being your boss. It has a charm, an unexplainable excitement, and an incredible allure. And the term ‘Solopreneur’ is a perfect blend of all these emotions. Though the term is not new in the industry, where some people are not very well aware of this term, many others confuse it with entrepreneurs.

However, being a solopreneur is a lot different from becoming an entrepreneur. Many people choose to work for their business ideas, dreams, passion, and to find fulfillment. But, it can also be lonely when you have to don multiple hats and juggle between various business challenges, all alone.

Being your boss has its perks, but running a business all by yourself requires a lot of discipline, focus, and resilience because, on this journey, you are bound to encounter stumbling blocks along the way.

So, apart from taking some of the most essential business training programs to stay updated, here are some powerful tips to help you stay motivated to weather ups and downs in the business:

  1. Pace yourself!

That`s because good things and successful business take time to build up. Growing a business is a marathon, not a sprint. Being a solopreneur can rapidly become a 24×7 job if you are not careful. Especially during the early stages of a business, solopreneurs put in very long hours with no end in sight. And then it is just a matter of time when you become tired, exhausted, and discouraged.

Hence, finding a work-life balance is extremely important to keep working for the dream you have in your eyes and the passion in your heart.

  1. Always have Support System

Flying solo may sound amazing, but it requires a lot of a strong support system. Friends and families are irreplaceable, but there are many other resources like a business mentor or a motivational coach.

A business coach or a mentor can offer their expertise and professional advice to guide a solopreneur in the right direction. Dr. Vivek Bindra, who is one of the best business motivational coaches in India provides consultation for long-term business growth and development. His mentoring technique is more short-term and performance-driven.

The use of business coaches has become prevalent in India and small business owners are increasingly using paid coaches for overcoming challenges. Hence, finding a support system for solopreneurs can be beneficial for their business.

  1. Celebrate Small Wins

The more you praise and celebrate your small wins in life; the life will give you more reasons to celebrate. As a solopreneur, it is crucial to celebrate small milestones along the way to keep your drive to run business and the motivation to do it, super high.

The key is not just to keep your eyes on your main goal, but also to enjoy the progress you are making. The better you feel about yourself and your progress, the more effort you will put in without feeling frustrated and discouraged.

  1. Always Remember ‘WHY’

As a solopreneur, you will encounter your share of challenges and setbacks along the way. This is why it is so important for you to remember your “why”. Remembering the sole reason why you have started to come this far or why did you start your business in the first place will energize you. Getting in touch with this big-picture will help you to remain focused. It will also provide you with a renewed perspective to make wise decisions.

Just because you start small, don`t forget to think big! Where being a solopreneur is not always easy, but it is probably rewarding, perhaps every single time. By following the above-mentioned tips, you will be in a better position to remain energized, so that you can ultimately reach your long-term goals.

Find solutions for your burning problems? Get practical solutions easily with our step-by-step Problem Solving Courses with learning strategies, action plans, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. To know more about it,

click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads.