Tag: business problems

Categories
Finance

4 Essential Things To Keep In Mind Before Applying For A Personal Loan

4 Essential Things To Keep In Mind Before Applying For A Personal Loan
4 Essential Things To Keep In Mind Before Applying For A Personal Loan

Summary: If you require money, taking a loan is not bad. However, the problem comes when you borrow money for your desires and not needs.

If you need money, you can come across an ocean of choices. From banks, and personal financial institutions to lending apps that lend small sums between INR 2K and 10K, many Indians are borrowing money to fulfill their business and personal needs. However, these lending apps are proving harmful and costing many their money, peace, and even their lives.

“The number of suicide cases has been on the rise since the pandemic and approximately 25,200 of those are attributed to unemployment, job loss, and being in debt”, according to data from National Crime Records Bureau.

In 2021, at least six people committed suicide in Hyderabad alone due to harassment by the recovery agents of these apps. These apps lure those who are in dire need of funds and exploit their unmet need for credit by offering no-strings-attached credit. However, they come with a high rate of interest and tricky terms and conditions to which borrowers have no recourse.

Along with that, these loan apps get access to all information from the customer’s phones after which is later used by the company to perpetrate some other financial crime.

Many business coaching programs will help you to manage your finances and get rid of your debt quickly. For those who are looking for a personal loan for the first time, it is critical to understand the nature of these loans.

Here are 5 essential tips you should consider before applying for an immediate personal loan online:

1. Pick a Loan with Lower Interest Rate

Personal loans usually come with higher interest rates and often range from 11% to 20%. Thus, even a small drop in the interest rate can make a huge difference to your overall loan costs. If you opt for a low monthly payment over a long repayment term out of convenience or for any other reason, it will cost you more as it comes with high-interest rates. Small monthly payments might seem very appealing, but it ultimately leads you to pay more for the loan over its lifetime.

2. Assess the Need for a Loan

While availing of a loan is not a bad thing, it is a financial responsibility that can extend over some time. A bad loan will lead to a financial liability that can give you sleepless nights. Hence, it is essential to weigh your motivation behind the loan and ensure that it is necessary. If the purpose of the loan is to only buy a luxury car, it might not be a wise decision.

Also, it is a high-risk move if the idea behind taking a loan is to invest in other financial products/schemes hoping to make profits. Such borrowing and reinvestment schemes are also subject to market risks and there is never a guarantee of lucrative returns.

3. Always Take a loan from the Credible Financial Institution

Apart from traditional banks, there are other financial institutions as well that are approved by the market regulator Reserve Bank of India. Digital lenders are comparatively quicker in verifying and processing loan requests, disbursement often happens faster.

It is advantageous to have multiple options to choose from as it further allows a borrower to evaluate and compare interest rates, processing time as well as other important parameters before deciding on their loan.

4. Consider Insuring Your Loan

One thing that pandemic has taught us is that life is unpredictable. Before taking a loan, ensure that your family does not have to bear the consequences of the worst-case scenario. Hence, it is important to get your loan insured. Loan insurance also works like any other insurance plan. You can pay its premium every month or as a lump sum amount.

Personal loans can be beneficial if you have planned your finances well. When used wisely, it can help you to bridge the gap in your finances without putting your assets at stake. But, it is important to ensure that you are taking a loan from a genuine source and that you pay your loan back promptly. And most importantly, remember to use the loan only for its intended purpose. You can also learn debt management through our business coaching program. To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Motivational

4 Quotes By Jeff Bezos That Will Inspire You To Chase Your Dreams

4 Quotes By Jeff Bezos That Will Inspire You To Chase Your Dreams
4 Quotes By Jeff Bezos That Will Inspire You To Chase Your Dreams

Summary: Sometimes pearls of wisdom can help you in building a great life. Draw some inspiration from these five quotes by Jeff Bezos.

In this digital world, the name of Jeff Bezos needs no introduction. The CEO and founder of Amazon is a popular figure. During the pandemic, when most businesses were facing shutdowns, Amazon flourished courtesy of the services that it provided that were vital for the survival of our modern society.

Bezos has provided some of the best advices for many entrepreneurs who are looking to emulate his success. You can watch his case study here:

Here are four things all of us can learn from this billionaire to implement into our businesses:

1. “Choosing to work hard is the key to being successful.”

Growing up, Bezos says that his motto was “nil sine labore,” which means “nothing without hard work.” He firmly believed that hard work has no replacement. Many people often ask him the difference between a gift and a skill. Or does being talented at something require effort on your part? To this, Bezos replies that when you have a gift and you still choose to work hard, you are going to leverage that gift.

The world is full of people who have gifts but either they don’t realize their potential or don’t have the means to take full advantage of them. But there is one thing that everyone must know you have to put in the work every day to meet your goals.

2. “No dream is too big.”

We all have dreams. But some of us are afraid to chase them. However, having big dreams often act as a driving force to do something great in our lives. It gives a sense of purpose that we need to achieve every morning when we open our eyes. Some people dream of having a job, while others dream of giving something back to society. But no matter what that dream might be, it is up to us to figure out how to chase it and turn it into reality.

With his Blue Origin`s New Shepard rocket ship, Jeff says he achieved his lifelong dream. Though not many of us dream about owning a rocket ship company, it is a pure example that no dream is too big. As they say, if we shoot for the moon, we might just land among the stars.

3. Think bigger than yourself to understand the needs around you

Many people understand, while accomplishing their goals that there is more to life than just what is right in front of them. Jeff Bezos shares that right after his trip to space, he was inspired to commit $ 10 billion to fight climate change in the next decade.

Recently, he has taken a pledge to donate $2 billion to the cause of “restoring nature and transforming food systems.” We might not have billions to spend on a cause, but we can do what we surely can for a cause that we believe in. Whether it is replacing plastic bags with cloth bags or going green every small effort counts. It also gives us a new perspective to look beyond ourselves.

4. “Don’t let your circumstances define you.”

If you have seen this amazing case study on Jeff Bezos, you must have realized that he wasn’t born with a silver spoon in his mouth. He did not inherit a large, well-functioning business. Just like many of us, he was surrounded by many challenges. He was born to a 16-year-old mother and spent his summers working on his grandparents’ ranch during the summer.

Smooth roads never make good drivers. The challenges that come in our lives make us stronger, smarter and more experienced. If at any moment in your life, you feel like giving up on your dreams, read these quotes and draw the inspiration to fuel your dreams.

If you are an entrepreneur and are facing challenges in your business, you can take our online courses for entrepreneurs that are specially designed to provide practical solutions. You can take Problem Solving Courses which is a bundle of exclusive courses curated for specific business problems. To find out more about our courses, visit: www.badabusiness.com

Categories
Finance

5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!

5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!
5 Key Things Entrepreneur Should Know Before Applying For A Small Business Loan!

In a report published by Economic Times, “the Indian economy is expected to be a $5 trillion economy by 2025 and the MSME sector is expected to play a very crucial role in this growth story.” The MSME sector in our country has been the backbone of the economy. It contributes around 30 percent to the GDP and employment generation.

With the government`s ‘Make in India’ initiative, this sector is set to play an important role in supporting domestic companies and foreign multinationals to set up manufacturing units in India. Till now, 83 startups have entered the elite Unicorn club which has made India the third largest startup ecosystem in the world after the US and China.

But not every startup joins the Unicorn club. Some struggle to sustain themselves due to the lack of funds. And for an entrepreneur, the constant lookout for sources of working capital is like a nightmare, especially for those who run a small and medium-sized enterprise (MSMEs) with limited assets or collateral, finding different ways for fundraising.

So, if you are an entrepreneur and want to take a loan from a bank or a non-banking financial company, here are 5 things to improve your chances of getting a business loan from a bank or a non-banking financial company:

1. Maintain a Healthy Credit Score

A credit score symbolizes the creditworthiness of a person or business. It is assessed based on the payment history of the individual or business. So, the personal credit score of a person or a business is collected from the multiple institutions that maintain the records of the payments. These records can significantly affect the business’s eligibility for a loan.

If you pay your EMIs regularly and on time then you will have a healthy credit score which indicates that you are financially disciplined and are unlikely to default on repayment. Although the credit score that is required to take a loan varies and depends on the lender, a credit score above 700 will enhance your credibility.

2. Maintain Adequate Cash Flow in the Business

When you apply for a small business loan, the financial lender will investigate your business cash flow (past and future projections). An adequate cash flow will determine if the size of the loan that you are seeking is appropriate. Your previous loan history and existing debts will also be analyzed to determine whether you will be able to pay the loan`s monthly installments without defaulting. To ensure your loan approval, maintain the adequate cash flow in the business.

3. Keep all the Documents Required for Loan Application

One of the most important steps is you keep all the necessary documents ready when applying for a business loan. Keeping all the documents ready and in place will streamline the process and will make things smooth for you as well as the lender.

The following is the list of documents for verification:

  • Identity proof
  • PAN card
  • Address proof
  • Proof of business
  • Business and personal bank statements (last six months)
  • Business and personal tax return records
  • Business’s financial statements
  • Business’s legal documents such as commercial lease, and franchise agreement.

4. Be Insured

Being an entrepreneur involves a lot of risks. Hence, personal or business insurance is a must so that the loan can be paid off in case of any unfortunate event. Your probability of getting your loan approved is directly related to the risks associated with you and your business. The less risky your business is, the higher the chances of your loan getting approved.

5. Know the Best Time to Apply for a Loan

Many entrepreneurs often waste their time contemplating the ideal time to apply for a loan. However, there is no best time to apply for a loan, as the time of applying has minimal effect on the chances of your loan getting approved. Many business owners believe that the best time to apply for a loan is when your company is in the need of finances.

Many startups have to close their operations due to a lack of funds. But with a business loan, you can ensure that your business sustains in the market. There are many government schemes as well that offer business loans at nominal interest charges. So keep the above-mentioned points into consideration when applying for a small business loan.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our problem solving course, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Private Equity Funding

6 Things You Must Know About ESOPs Before Signing-up!

6 Things You Must Know About ESOPs before Signing-up!
6 Things You Must Know About ESOPs before Signing-up!

Have you come across employee stock ownership plans? Are you being offered one by your organization but are not sure what it is? Whichever is the case this article will tell you everything about ESOPs?

What exactly are employee stock ownership plans?

ESOP is the term that offers employees a chance to have ownership in the firm. It recognizes the best-performing employees and rewards them with an equity stake or cash based on an equity stake. If you have been offered ESOPs in your current organization, it means that the company values your contribution and they wish to make you direct custodians of the company`s long-term growth.

The definition of ESOP was originally introduced in the Companies Act, 1956, which underwent a complete change in the Companies Act, 2013.

There are two types of ESOPs- selective plans and all-employee plans. While the selective plan is only for the senior executives, all employee plans provide the same facility to all employees of the company.

Key Factors you must know before you Sign-up

a). Grant Price- One of the main benefits of getting access to ESOPs is the discount between the grant price and the fair market value, at the time of exercising ESOPs. The lower the grant price, the greater profits you can make while exercising ESOPs.

In the case of startups, the grant price is decided at the face value of the unlisted stock or as value by a Sebi-registered merchant bank. For companies that are listed, the grant price is decided based on the average stock price for a certain period before the issue date.

b). Vesting or lock-in period- ESOPs generally come with a vesting or lock-in period before you become eligible to exercise your option to purchase the stock. The structure varies, depending upon the organization and employee profile. Hence, it is essential to understand what the vesting rules are for the stocks offered to you.

Startups often offer a 1+4 vesting period, which is treated as a minimum period. It maximizes the contribution of an employee in line with the value of ESOPs offered and improves employee retention.

c). Exit Options- When an employee leave the organization before the lock-in period, they lose their right to gain ownership of the ESOPs at the discounted price. If you have vested a certain portion of the ESOPs, they will be held in trust and will be available only after maturity.

However, various myths and facts are revolving around ESOPs need to be addressed. Here are 3 facts every employer and employee must know about ESOPs:

1. ESOP is for Every Organisation

ESOPs are for every organization that is generating profit to support the annual costs of maintaining the ESOP. The profitability of the company is more important than a company`s size. In a profitable ESOP organization, the tax savings alone can be enough to offset the annual costs.

2. Offering ESOPs Does Not Effect Operations

Many company owners feel that after establishing an ESOP, they will have to consult their employees on regular basis regarding the company`s operations. However, the matter of fact is that the management remains in control of the company. Even when the ESOP owns a majority, there is no loss of control of the company.

3. Disclosure of Finances Is Not Required

An ESOP is a qualified retirement plan. Hence, the participants must be provided with the annual statement demonstrating the number of shares and the value for their benefits. No other financial disclosures are required by the organization to its employees who are share-holder.

The companies offer ESOPs to attract more qualified employees. They do it in a phased manner and provide stocks at the end of the financial year to reward their impressive performance.

Many companies startups and companies that can`t provide high packages, offer ESOPs to their employees. We hope we have shed some light on the current trending term- ESOPs.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how more about our problem-solving courses: https://www.badabusiness.com/psc

Categories
Leadership Building

5 Skills Entrepreneurs Must Seek In Their Employees!

5 Skills Entrepreneurs Must Seek In Their Employees!
5 Skills Entrepreneurs Must Seek In Their Employees!

As the pandemic has changed the world forever, it has also forced the world to think beyond the obvious and come up with something revolutionary.

In the first and second quarters of 2020, there have been mass layoffs by the companies. According to a report by the International Labour Organization (ILO), around 81 million jobs are wiped out in 2020.

We are in 2022, but every year, one or the other virus variant keeps giving us surprising visits. Thankfully, in India, a significant amount of the population has been vaccinated and the economy has also begun to look promising.

Many startups are doing well and have joined the Unicorn club. Other startups like Nykaa have got themselves listed on the stock market.

Needless to say that building efficient manpower would be one crucial step to transform the businesses. The process of hiring criteria post-Covid is going to be a demanding exercise.

For large businesses or small businesses, the pandemic has paved way for smart thinking. If you are an entrepreneur and looking to expand your team, these set of skills you should be looking for in your prospective employer:

Reliability

Any business becomes successful when it is being consistent in its customer service, product performance, and the productivity of its employees. If your employees are not consistently performing well or focusing on their productivity, your startup business will not experience growth. So always hire people that show consistency in their behavior and resume.

Analytical Thinking

You don`t need hands & legs to drive your organization, you need a head and heart to drive your organization. Thus, people who can think critically, quickly, and can solve problems with ease should be given preference. Complex problems need creative solutions and this new hiring trend will focus on such analytical skills.

Agile & Flexbile

The smartest business decision you can make is to hire qualified people. Therefore, hiring the right people is very important.

Apart from looking for qualifications and skills ‘flexibility’ is what you should be aiming for. Flexibility is the need of the hour, and we all must look for people that can easily adapt to the new working norms.

Hire people who come for the love of the job. A person who loves challenges will deliver the service and products just the way your customer needs and would be the right fit for the business.

Creative Mindset!

Modern problems need creative solutions. If there is one thing that can never be off-the-shelf that is Creativity! Thinking out-of-the-box will always bring a sense of innovation in every dimension of business. Creativity can take you to places and help you discover practical solutions to various business problems. Hence, bringing in a creative mindset will take your business to a whole new level.

Versatility

Courtesy to Covid-19, new tasks, roles, and responsibilities have emerged suddenly. Hence, we all must stretch ourselves to the optimum level considering the hiring trends post-Covid. But, of course, we just can`t expect a CA to fix our desktops. But, yes, an employee must have a vision and a perspective. The prospective employee must bring a set of multiple skills that will outdate role titles and definitions to benefit your business.

Making a comeback from a struggling situation is not easy, but reaching out to the right people is. Shift your perspective from the mainstream recruiting process to a creative one.

As the hiring trends have changed, make use of Twitter and Linked In to interact with job seekers and connect with them on a personal level too.

For other business problems, you can take online business courses for entrepreneurs. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer exclusive problem solving courses that come with Foundation courses, specialized courses, and value-added courses.

To know more, visit: https://www.badabusiness.com/psc

Categories
Business motivation

5 Reasons Entrepreneurs Must Start Listening To Podcasts Right now!

5 Reasons Entrepreneurs Must Start Listening To Podcasts Right now!
5 Reasons Entrepreneurs Must Start Listening To Podcasts Right now!

Digital innovations have not only made our lives easier but also have unlocked countless opportunities for entrepreneurs to establish and grow their brands. Another thing that is essential for business growth is continuous learning. But, thanks to over-packed work schedules, many entrepreneurs do not get enough time to learn new things.

However, podcasts can be a great way to learn, understand and grow in a business world. Business podcasts have the power to help you make some remarkable positive changes in your life.

Here are 5 reasons why every entrepreneur with small startup businesses must listen to podcasts:

1. Something for Everyone

If listening to a podcast sounds more difficult than starting a small startup business then you might argue that there is not one that is right for you. But there are many business motivational speakers in India like Dr. Vivek Bindra who can discuss just any topic in all industries.

If you are looking for a particular niche, you can find plenty of choices available online. So whether you are interested in a podcast for startups, marketing professionals, you can find it online right at your fingertips.

2. Learn Anywhere, Anytime

Listening to podcasts can give you a clear understanding of various subjects. Also, you can listen to professional business coaches anytime, anywhere. Many audio sessions focus on particular business challenges and can help you to find innovative solutions for your burning business problems.

3. Make Commuting Productive

Sometimes multitasking can do more harm than good. But when it comes to podcasts, you can use your time more constructively. If you spend a considerable amount of time traveling to work, enjoying food or tea breaks you can listen to a podcast and utilize your time perfectly.

4. Gain Fresh Perspective

One of the biggest reasons why every entrepreneur and businessman should listen to the podcast is to get excellent advice from popular business leaders. You can listen to Dr. Vivek Bindra`s podcasts that will provide you with in-depth knowledge about various aspects of business in a very simple language.

5. Confidence

Listening to the best business motivational speakers can give you the confidence to make informed decisions that are beneficial for your startup business in the long run.

Nothing is quite as interesting and exciting as listening to some of the most influential people who talk about their journey in the most candid way. Who knows, in a few years, you might be in a position to host your podcast and start guiding those who need it the most.

No matter what your goal is, anything is possible with our online business coaching program. Learn the various business strategies and take your business to next level. You can access premium content in your language from your phone, anytime, anywhere.

Categories
Technology

Learn & Earn Together With Bada Business App!

Learn & Earn Together With Bada Business App!
Learn & Earn Together With Bada Business App!

You have started your dream business and have just bought a new phone. But is it really useful without having things that can help you grow your business? Without useful apps, your smartphone is as good as a telephone with no apps in it.

As an entrepreneur, you need to keep yourself as well as your phone updated with the latest apps that can help you learn and grow with quality content related to different aspects of the business. That being said the app store in today`s world consists of millions of applications that claim to be extremely informative. However, that’s not true.

As an entrepreneur who is always on his toes because of the multiple roles, your device should reflect what you truly believe in productivity. So here are going to tell you about a wonderful app that is informative, trustworthy, and can be your best friend in your entrepreneurial journey.

The Bada Business App was introduced by Dr. Vivek Bindra with the sole aim to provide support and guidance to the young entrepreneurs who often face challenges in business. The app features more than 300 exclusive videos by top industry leaders and Dr. Vivek Bindra- one of the best motivational speakers in India.

The Bada Business App has a 4.3 rating and has 50,000+ installs on the Google Play store. Though the app takes up only 45 Mb to download, it is a reservoir of fundamentals of business with structured strategies and frameworks related to entrepreneurship. The best thing about this app is that it offers its users a high quality of content in Hindi as well as the English language for India`s MSME, SME, Solopreneurs, Entrepreneurs, other professionals, and students.

The courses and study material are perfectly organized for entrepreneurs to ensure that learning continues with earning. You also get 300 MCQs assessment sheets to help you stay on track for daily progress. The app will not just help you to enhance and develop leadership qualities, but will also allow you to broaden your perspective. Thanks to its structured content framework- it offers content in two categories- Premium Content and Free Content.

Free Content

1. Articles: This section allows users to gain knowledge and information through well-researched articles written by subject matter experts. Users can access articles about business news, strategies & frameworks that can help them to grow business and increase productivity.

2. YouTube Video: For those who love to watch more than read, there are informative videos of Dr. Vivek Bindra on diverse business topics. All videos are focusing on one burning problem at a time and are categorized into different business problems for in-depth knowledge.

Premium Content

Premium content lets users venture into the world where they get access to the world’s most affordable learning program for Entrepreneurs, Solopreneurs, and Students- Everything About Entrepreneurship. Intending to deliver practical knowledge the premium content on Bada Business App helps entrepreneurs grow businesses, and for students, it gives opportunity to grow in their careers as individuals.

Key Features of Bada Business App

  • 300 premium, exclusive content only for you.
  • 300 reading material for easy implementation.
  • Live Q&A session on the app once every month for 24 months.
  • 300 MCQs based assessment sheets to track your daily progress.
  • 25 strategy frameworks for popular & most successful Leadership funnel.
  • 5 days of live training from Asia’s no. business Trainer, Dr. Vivek Bindra.
  • 50+ Problem-Solving Courses consisting of 15-20 videos focused on business areas for in-depth knowledge.
  • Find solutions to all your business-related problems from HR, Marketing, Sales, IT, Digital Marketing, Strategy, Execution, Branding, Positioning, Pricing, Legal, Manufacturing, Retail, Advertising, Leadership, Technology, etc.
  • Opportunity to learn from the most successful business leaders and billionaire entrepreneurs from India’s top corporate and startups.

This new age of business has given us the answers to all our problems, and if you look around, you’ll find tools meant for rising stars just like yourself – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture. So join the Bada Business App now!

Download Mobile App –

For Android Users: klr.pw/AndYT

For IOS Users: klr.pw/iOSYT

Categories
Business motivation Strategy

5 Amazing Benefits Of Working With A Professional Business Coach!

5 Amazing Benefits Of Working With A Professional Business Coach!
5 Amazing Benefits Of Working With A Professional Business Coach!

With many entrepreneurs turning towards the professional help of a business coach, many small startup business owners who are struggling with their business problems are now realizing its importance.

Entrepreneurship can be a lonely journey. Though it might sound exciting at the early stage, one has to don multiple hats and take care of multiple operations. Sometimes, it also means working endlessly and still feels like you are stuck on a deserted island.

Though the internet is filled with articles, blogs, podcasts, and exclusive video tutorials on how to build and scale your small startup business, every business is unique and so are your challenges. In this case, those articles and blogs will not prove helpful. This is where taking a business coaching program becomes essential for entrepreneurs. You can also watch our video on “Strategy to scale your business”, here:

But a business coaching efficiency depends on two critical factors i.e. the client is willing to grow, and there is a gap between where they are now, and where they want to aspire to be.

As an entrepreneur, working with a business coach can benefit you in various ways. A business coach can help you to grow in the following ways:

1. Helps you Set Goals & Work Towards it

Humans are passionate about the work they love doing. But unfortunately, very few people are aware of the fact what they want to do with their business and their professional lives. A business coach can help you to distinguish between what you could have, should have, and have-to-have.

A great business coach can also help you to set your ideal goal for your business and help you to achieve them too.

2. Helps you to maintain a Healthy Work-life Balance

If you want to be successful, it starts with a balanced lifestyle. It simply means that you will have to prioritize your professional commitments as well as personal commitments, which also means that you will have to be selfish, yet responsible. You will have to get better at communication, get your needs met, and still have people like you. You need this strong if you truly want to be successful.

3. Manage your Finances Well

Many startups fail in the initial years because of a lack of funds. Hence, it is essential to handle your finances well. A business coach can help you scale your business by setting up a startup business plan and future. He can also help you to design a strategy for you to earn more from your business.

4. Take Better Decisions

An ideal business coach knows and very well understands the importance of brainstorming and sharing ideas. He will encourage you to think out-of-the-box and bring innovative ideas to the table. He will be your best critic and will always give you honest and constructive views.

5. Helps you become more Focused & Productive

A mind that is focused and concentrated is also more productive. With a focused mind, entrepreneurs can make better judgments, great strategies, and excellent business plans for the future of the startup business.

When you are happy and free from problems, you will feel more productive and efficient, thanks to your business coach.

A business coach is an expert entrepreneur who has gained experiences through personal and professional experiences. He knows how to start and grow successful businesses and is willing to mentor you. Instead of making random and impulsive decisions on your own, you can work along with a business coach to help you upscale your small startup business.

Are you looking to grow your business with a help of a professional business coach? You can take our Business Coaching Program that is a super bundle of foundational and value-added courses that provide your hand-holding support with a certified Business Coach.

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

Categories
Motivational

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur
7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

If you have just started your own startup business to fulfill your entrepreneurial dream, you must have realized that it is quite difficult to manage it all, alone. On the other hand, if you have been in this boat for quite some time now, you probably have encountered quite a road bumps that have set you back.

Working on a startup business idea feels exhilarating in the beginning, but managing multiple entrepreneurial tasks can put you off balance. Also, if the results are not as per the expectations, the passion soon begins to fade away.

Either way, as an entrepreneur, it`s easy to lose motivation. The key is to not give up and to figure out ways to uplift your spirits and morale on those dark and more grueling days. Though there are some of the best motivational speakers in India who can help you to stay on track, there are other ways too!

To help you, we have mentioned 7 ways in which you can stay motivated as an entrepreneur:

1. Set Personal Goals

You must have created your startup business with a specific goal in mind, objectives that you would like to achieve, and some core values you adhere to for lifelong. However, the major issue that is common with many entrepreneurs is that they often tend to forget to create their own personal goals.

Hence, it is crucial that you prioritize your personal goals and write them down as a reminder for becoming an entrepreneur in the first place. 

2. Get Inspired through Entrepreneurial Stories

There are thousands, if not millions of stories of entrepreneurial success in the real world. It is really encouraging to see people achieving dreams that are similar to ours. Read those stories and use them as an inspiration. Most importantly, learn from them. If you have a specific challenge you need to overcome, look at ways others have done it in the past. You can also take the professional help of a business motivational speaker like Dr. Vivek Bindra to find creative solutions for your burning business problems. 

3. Join the “Entrepreneurs Book Club”

Bill Gates read around 60 books a year, which means he finishes 5 books a month. Reading a book not only improves focus and concentration but also enhances knowledge. People who read regularly are better problem-solvers.

Find out a book club where entrepreneurs from various industries and sectors regroup to tell their peers about motivational and inspirational books they have read.

4. Follow Healthy Routine

We can`t avoid stress. But yes we can find better ways to cope up with it. People are often more concerned about their physical health and ignore their mental health. Physical wellness can definitely have a positive impact on your mental health, so it is very important that you maintain a healthy diet, regular workout schedule, and time to relax.

5. Join the Morning Club

To have a productive day, the beginning should be proper. It is very important to have your day planned in order to achieve all the tasks at the end of the day. Once you have woken up, showered, and taken breakfast, sit down and write tasks for the day.

Prioritize your important business-related tasks that require more attention and focus in the first half. The second half can also include your personal goals like meeting your friends for dinner. This list will help you stay focused and organized.

6. Indulge in Motivational Activities

Taking breaks and engaging in other activities is as important as focusing on your work. Watch inspirational movies, read motivational books or listen to podcasts, play your favorite sports, or dance to the tune of your favorite music in your free time to keep your spirits high and souring! 

7. Get Proper Sleep

Many entrepreneurs believe that attending few business-related conferences and completing tasks is worth missing out on a good night’s sleep. But the truth is that lack of sleep can lead to many chronic illnesses like Alzheimer’s and hypertension. Lack of sleep can also lead to poor focus and motivation. Hence, it is crucial to get proper sleep in order to stay motivated and pursue your entrepreneurial tasks.

The key to keep yourself motivated as an entrepreneur is to always remember why you started in the first place. By staying positive and using some techniques that we have mentioned above will help you to reach your goals.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our online business course i.e “Entrepreneurship Course”.