Tag: Digital marketing

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Business Startup Ideas Marketing Sales Startup

5 Ways to Skyrocket your Webinar Attendees!

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.  However, it is also one of the most dangerous places where you can lose most potential buyers in a campaign.

The major reason behind this is that sometimes you are so focused on the sale, you forget about getting people on the webinar. Earlier 60-70% of people would attend a webinar live whereas today, most people are likely to get 25% of the audience.

According to a report, 64% of businesses received a new client in the last year through a Facebook video.

In another survey, ‘83% of video marketers say that webinars have helped them generate leads. 84% of consumers admitted that they have been convinced to purchase a product or service by watching a video by a brand’.

Webinars have exploded on the internet, especially in that past year. The consumption of social media content is increased due to the pandemic. As the people were forced to stay at home, online consumption spiked up. And as the trend evolved, more and more marketers began to take the advantage of them.

So what makes WEBINARS a popular choice amongst the marketers as well as the consumers?

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them. Not because it`s cool, hip, or trendy.

This is why people love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.

Brilliantly planned and executed webinars can result in a 19% of the conversion rate on an average. These are pretty solid statistics if you compare them with the average conversion rate on standard PPC campaigns on websites.

If you too are planning to host a webinar, here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Identify your Customers` Challenges

Understanding your customers or clients is paramount. Ask your potential customers, existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard.

2. Pick a topic that Attracts Attendees

Research a topic that will pull more people towards your webinar. Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick the ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operation, smoothly.

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and ‘solution-oriented. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects and multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase the engagement on your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the most leading platforms, you must have noticed that they allow you to pre-load interactive polling questions.

You can capture the attention of your audiences by asking questions related to the webinar. Ask things like:

i. What interests you most about the webinar?

ii. What are the immediate challenges you are facing?

iii. Would you like to boost your sales?

iv. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Click here: https://www.badabusiness.com/?ref_code=ArticlesLeads to join the league of successful entrepreneurs.

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Marketing

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Facebook Marketing| Representational Image (Photo Credits: Pixabay)
Facebook Marketing| Representational Image (Photo Credits: Pixabay)

Businesses, in the present scenario, are highly dependent on social media on promoting its product and services, and also ensuring wider reach. As a huge section of population is on various online networking sites, digital marketing has become an utmost important component on any firm’s overall marketing and promotional strategy. It has become easier to interact with potential customers over the social media platforms. A business can effectively engage in one-to-one communication with people, understand their preferences and ensure quick response to their queries. It also helps a firm to receive immediate feedback from the customers about its product and service, thereby providing quick redressal to their grievances.4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

One such highly popular and used social media platform is Facebook. People from almost all the age groups use it on a regular basis. Promoting business on Facebook can increase the firm’s reach mani-folds and build itself into an online brand. There are various strategies for small business to promote their business on the platform and earn customers. Here are some low cost and effective tips for promoting Small Business on Facebook :

Make a Facebook Page for Business:

The first step of promoting the small business on Facebook is by making its page on the platform. Firm should post all information of its product and services, including features, cost, description, usage among others on the page. It should also post attractive pictures of the offering on the Facebook page. Discounts, rebates and other sales promotion schemes offered by the business should be regularly updated on it. Businesses should try and make the page as attractive as possible. 5 Steps Companies should take to Improve Diversity at Workplace!

Post regularly on Facebook:

The age old saying on ‘Out of Sight, Out of Mind’ works equally well on the social media platforms as well. Businesses should regularly post about themselves, their product, services and offers on Facebook. It helps to create a place for the brand in the people’s mind, who might convert into actual customers.

Use Multimedia Posts:

One should keep experimenting with the posts on social media. Firms should not stick only to text or images but also use different multimedia elements. There is a wide range of varieties to chose from. This includes audio, video, visuals, GIFs, text, infograms, interactive data tools, 3D pictures among others. It helps to attract attention of the customer to the product.

Engage with the Followers:

Most important thing on all the social media platforms, including is Facebook, is engagement with the followers and creating a presence. Firms should post interactive content including polls, contest, events, online interaction among others. They should also ask customers to review their products and services online. If a customers comments on the post, immediately give a positive reply to it. All these makes customers valued.

If the small business has a sound budget it can also go for Facebook Ads and paid promotions online. Facebook and other social media platforms provide a golden opportunity for businesses to promote its products and services and have a wider reach. Firms should totally cash on it.

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Business motivation

5 Low-budget Digital Marketing Strategies for small-business owners

digital-marketing-strategy-for-small-business

5 Low-budget Digital Marketing Strategies for small-business owners

Are you a small business owner who is trying to make it big in the business market? Do you want to boost sales of your business, but have no funds to spend on marketing?  Are you looking for effective ways to do digital marketing for your business? If yes, then this is a must-read blog for you!

With the Covid-19 pandemic hitting worst at the small businesses and Indian startup sectors, businesses are looking for ways to make a comeback. Due to the imposed nationwide lockdown and new guidelines, small enterprises suffered great losses.

According to a report published in Financial Express, “the advertising industry in India will grow at 11.83% CAGR to reach a market size of Rs 1,33, 921 crores.”

Many entrepreneurs and solopreneurs are trying to boost their business sales with effective digital marketing strategies. If you too want to grow your business sales, here is a list of all the free tools and strategies that can help you to perform better in the market:

  1. Keep your SEO Game Up

Search engine optimization is an important factor that can make a huge difference in attracting visitors to your business website. Analyze your current SEO situation with the help of many tools that are available on the internet for free. With the help of these tools, you can deep audit your website .

  1. Find Target Keywords

We can`t stress enough how important keyword research is. Performing fresh keyword research several times can ensure that your sales figures are improving. There are free SEO tools like keyword planner tools from Google Adwords to perform search engine optimization.

  1. Start a Blog

According to WordPress, more than 409 million people read around 23.7 billion blog posts on its platform every month. And, that’s a lot of content! To attract visitors to your website, you are going to need a quality blog on your site. So, writing blogs that are stuffed with keywords will do your customers no good.

If you are wondering how long it takes to write a quality blog post, nearly half of the bloggers say that they spend around 1-3 hours on a single post.

  1. Use Email Marketing Campaigns

Some may argue that email marketing is a passé. But, it is still an excellent digital marketing strategy for small business owners. A well-crafted email can help you build personal connections with your clients and also helps to lower the marketing costs.

  1. Video Marketing

An eye-catching video or an advertisement can stay for a longer duration in a customer`s mind. So why not make the most out of it? An engaging video related to a product or service can help small business owners to dominate the market.

Getting involved in other platforms too is a great way to spread the word about your brand. It is an excellent marketing strategy for building trust.

What else you can do to ensure that your business is reaching out to its potential customers? Take our Problem Solving Courses to will help your business grow.

Break-through the challenges that you are encountering in your business by clicking here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Business motivation

Being a Solopreneur: 5 Business Tools to Grow your Business

tools to grow your business

India has shown a great appetite for innovative ideas, small businesses, data, technology, and the internet. According to the Economic Survey for 2019-2020 that refers to the data from the World Bank, ‘the number of new firms in the formal sector has seen growth by a significant 12.2% from 2014 to 2018.’

“Around 70,000 new firms are created in 2014, the number has increased to 1, 24,000 new firms in 2018, which is around 80 percent growth,” the survey read.

So how can you grow your business in such a competitive environment, if you are a Solopreneur?

Becoming your boss is exciting, yet scary! You get to call your shots, make your own decisions, and work at your convenience. However, wearing multiple tasks at the same time can be a bit overwhelming.

But, no matter how overwhelming it may sound, with the right kind of tools, you can grow your business significantly. Technology is here to build your business and run it smoothly even if it means running it by yourself.

With the right strategy & tech- tools for business growth in your arsenal, you can manage your business easily. Here is a list:

  1. Manage your Time Efficiently

Having a game plan or your to-do list ready can do wonders for your business. Begin your day with realistic and achievable day-to-day goals. You can keep all your daily tasks scheduled in advance with the help of Google Calendar. To keep your to-do list updated, use apps like Evernote and Todoist. These business tools can help you manage your tasks for the day.

  1. Automate to Save Time

Time is money! If you want to save some, you will have to come up with smart marketing & growth-strategies to expand your business operations. So as much as you would love to do everything on your own, you can`t be everywhere at once.

E-mail marketing is essential for a Solopreneur, especially when the business is at the initial stages. However, one way in which you can attain all your objectives is to make use of automation. Automations make sending welcome e-mails, product recommendations, abandoned cart reminders, and even wishing your customers “Happy Birthday” less time-consuming.

  1. Know your Customer

It is always a wise thing to keep tabs on the playing field and your competition. Start with consumer behavior and competitor analysis to see where you stand. This is an excellent growth-strategy that will unfold the hidden gaps as well as the opportunities for you.

  1. Grow a Network

In today`s world where networking can work like a charm, do not shy away from growing your network. Start building your network by attending business events and meeting others from the same industry.

You can also grow your customer base by keeping a database of your customers. Provide them with a personalized experience to attract more customers via word-of-mouth.

  1. Go Online!

Design a business website and build its social presence by using digital marketing techniques and social media platforms. By using social media platforms, you can increase the reach of your brand locally and globally as well.

While you may not have a staff being a Solopreneur, you can still run your business like a pro! However, it could be a little difficult. Without a team to delegate tasks or an excellent business strategy, how can you make sure you’ve got everything covered?

With Bada Business you can find answers to all your queries with our Problem Solving Courses specially designed for Solopreneurs. Our courses will help you with many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

Click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads  to know more about our Problem Solving Courses.

For more details, visit https://www.badabusiness.com/?ref_code=ArticlesLeads

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Strategy

Digital Marketing: Here are 5 Ways to Promote Your Business Online

Digital Marketing| Representational Image (Photo Credits: Pixabay)
Digital Marketing| Representational Image (Photo Credits: Pixabay)

In today’s fast paced and information centric world, people are increasingly spending more and more time over the internet. Businesses are also shifting the digital platforms and exploring online marketplaces.  Amid the COVID-19 outbreak and the consequent lockdown, the importance of having an online business was felt by various owners. Physical marketplace and traditional brick and mortar shops are moving towards online spectrum of business environment. It is therefore essential for businesses to promote themselves in the digital world as well. 4 Ways to Grow Your Business Online Without Spending a Lot of Money.

Marketing and promoting the business over the web is not as difficult as it seems. However, every firm should make a detailed plan after proper analysis of the various online platforms and create promotional content accordingly. Here are five ways to promote your business online –

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Online Advertising

Advertising is the first most instrument businesses use to reach its potential customers. Over the web also, businesses’ need to advertise themselves. Various social media platforms including Facebook, Instagram, and YouTube among others provide opportunities for businesses’ to post promotional content and advertise themselves. Firms here have an opportunity to be as creative as it wants, the advertisements can include videos, images, infographics, customers’ review among others.

Collaborate with Social Media Influencers

Another way to increase online presence is by tying up with various social media influencers. Social media influencers have a huge follower base and it provides an opportunity for brands to amplify their online presence. Collaborating with influencers’ provides an added advantage for the firm as people tend to have more confidence on them and in trying to follow their lifestyle end up buying and using products endorsed by them. 5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021.

Create Social Media Profile

Social media provides an opportunity for the business to directly engage with its existing and potential customers. By making profile on digital platforms, firms can be in a continuous touch with its customer base. Through various analytical tools, businesses can evaluate the liking and disliking of the customers and promote, modify its content accordingly to suit the wants of its followers.

Use Business Listing Sites

Another way of using digital platforms to promote the business is by listing it on various business listing or catalog sites such as indiamart.com, sulekha.com, tradeindia.com among others. It helps the business in two ways. Firstly provides an online presence to the business and secondly such websites are mostly free of cost, hence business can be promoted online without any additional investments.

E-Mail Marketing

Personally engaging with the customers is always helpful for the business to grow. E-mail marketing helps the businesses to directly contact the customer and help understand their need and redress their grievances.  It also gives an opportunity for the businesses to get continuous feedback from the customers. Developing a connect with the customer is the first principle of marketing and e-mailing the customers provides an opportunity for the firm to make that connect and reap benefits.

Online presence ensures a wider market base for the business. It also helps the firm to connect with the customers’ requirement and work accordingly. Hence in today’s world, online presence aids the success and long term survival of the businesses.

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Startup

Smart Digital Marketing Tips Which Will Help Your Startup to Grow Amid COVID-19 Pandemic

Digital Marketing
Digital Marketing (Photo Credits: Needpix)

Mumbai, October 28: Coronavirus pandemic has made every business to restructure their strategy and planning for the future. It has come as a roadblock, where companies have been forced to sit down, brainstorm on new ideas and evolve. The pandemic has also seen several companies shutting down and many on the verge of collapse. Here are some smart marketing tips which you can implement to help your business grow amid the pandemic.

We need to remember that it is an extremely difficult work environment, demand has been ebbing and sales have been low. Businesses, therefore, need to implement some cost-effective and smart ideas to target their audience.

Connect With your customers: Use digital media to connect with your customers. This is a time to really show empathy to others and help out where you can. Remember, not to be too pushy with your products, but spread love and make your customers feel special and connected.

Strengthen your online presence: Make sure you are there on Google. Strengthen your presence on the online platform. In this age and day, the first thing a customer does is to use google. For e.g. if he is searching about restaurants near me and if your eatery doesn’t show up on the list, you have lost a chance to connect with your probable customer.

Work on your SEO: SEO will help your business increase organic traffic to your website and move past your competition.

Invest in good and relevant content: It is very important to invest in good and relevant content. For it, you need to do research. Put up information which is relevant for your business and which the customers want to see.

We are hopeful that you will get some insights from these marketing tips and it will help your startup to grow in these challenging times.

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Marketing

Top Trends To Remember Before Planning Digital Marketing Strategy

With the ongoing pandemic, the situation has changed the business operation. Social distancing, lockdown, and restricted movement have given a sudden shift towards digital platforms. Now the use of digital marketing has increased by 10x in the past few months. Now old and new business owners understood the significance of the digital platform and started adapting to this new normal for better growth.

This digitization is bringing a revolution in terms of marketing strategies and communication with the target audience. Therefore, it’s time to adapt and enabled new methods with tools for marketing strategies. Today, most brands are working on reassessing and evaluating their marketing strategies by adopting fresh trends.

Here are a few of the trends that have arisen in the industry:

Referral Marketing

With the changing time, the customer also has changed in perspective towards the brand trust, now they are not driven only by flashy ads. They are more inclined towards deciding on the base of users’ experience previously. Many eCommerce sites like Myntra, e-grocery, Ed-tech sites give an existing user opportunity to referral code for inviting new customers and earn rewards.

That helps you in getting the customer interest of both new and old customers.

Campaigns Led by Influencers

The influencer market has peeked the market to heights. Now brands prefer influencer over celebrities as a customer feel more connected to them rather than celebrities. Therefore, there is a shift to do indirect marketing trends on social media through these influencers.

That leads not to connect existing customers, but attract new ones as these influencers have their huge customer base of own.

Don’t Bind Your Brand With Language

Now brands have set about using regional language to build a connection with customers. This aspect helps in demonstrating a more intimate relationship with the customer, and now brands are creating their interface in the local native language. It is giving an opening to a new potential for brands and customers for more dependable services and feedback.

Focus on Building Interesting Content

As said and proved, that content is the king. The content can build your brand image positively and negatively. Therefore, using the right content plays a major role in building the value of your brand in customer minds.

Now creating creative content, you need the help of an expert team. Therefore, brands are hiring teams with a creative bend of mind. Now brands driving all the best ideas possible to attract existing customers as well as a new one by plain text to animation.

So, as you can see, things are moving fast in digital marketing So as you have noticed, things are changing at a fast pace in the digital marketing world. Still, content is king, and building a connection with the customer is important. It is no time for a brand to stand still, time to rethink your business strategy to attract customers. Hope these trends help you to reach out to your customer and benefit you in business growth.

 

 

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Marketing

Digital Marketing Tips for Small Businesses in 2020: 3 Ways to Up Your Game Online

डिजिटल मार्केटिंग
डिजिटल मार्केटिंग

After COVID-19 hit us, small businesses and MSMEs are looking for ways to adapt to the new normal. They look for the right opportunities to afloat in tough times. In the current scenario, where is a lack of physical options and more dependency is on the digital landscape. Digital marketing right now provides value to small businesses to expand themselves.

During this tough time, startup, small businesses have the chance to figure out what is best for their marketing strategies and channels. It is a challenge to give a hard look at digital marketing techniques. After the number of research and study, we discovered that business owners are more invested in their resources and making marketing efforts.

Here we share this guide of tips for small businesses on how they can be more productive with digital marketing.

Build an Influential Social Media Presence

Social media is now a very useful and practical aspect of many digital marketing strategies mainly all kinds of business. This is an opportunity to interact face to face communication which is very important at the current time. They help you to reach your customer which creates a trust relationship between your brand and customer.

Today social media is a vital part of a small business marketing plan. They have understood the importance of social media for the brand. So, if your not on one of the platforms, then go now use social media and take your brands on the heights.

Email Marketing Campaign to Connect

A lot of people believe that email marketing is outdated, maximum small businesses use email to facilitate connection with costumers. Half of the small businesses plan to use this marketing as part of a digital marketing strategy.

The impact of this marketing is beyond a junk inbox, as it gives a personalized touch to the customer which leads them to come back. Building this relationship is key in small businesses to expand their brands.

Develop Website Marketing Efforts

In 2020, online visibility is considered essential for all kinds of business. If you don’t own a website, you are still not existing in the market. Web platforms can be the highest source of medium to start acquiring the knowledge of website marketing.

Today, every small business will invest in website marketing to establish their digital presence. As today every new or old customer looks for the website therefore, by creating online relationships, website marketing is one of the most popular tactics. After studying the traffic and engagement of the site, company owners can find areas to grow and plan in the future. This is the easiest way to find what works and what doesn’t work for your brand.

Digital Marketing can benefit small businesses during an unpredictable time. The effect of COVID-19 can be long-lasting; therefore, business needs to start planning digital marketing goals to set them on top from others in the market. There are more digital marketing tips which can help you we have mentioned the top three here.

 

 

 

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Finance Startup

iStandup 2.0: ICICI Bank Launches Dedicated Offering for StartUps in India, Offers Current Account in 3 Variants

ICICI Bank. (Photo Credit: Wikimedia Commons)
ICICI Bank. (Photo Credit: Wikimedia Commons)

Mumbai, September 12: India’s second-largest private sector lender ICICI Bank on Thursday launched a news offering — iStandup 2.0. With this new offering, ICICI is aiming to catch hold on the growing number of startups in the country. Though the new improved features, its customers will get a current account in three variants, offering additional features.

Under the iStandup 2.O, the ICICI bank offers premium savings accounts for the promoters, salary accounts for employees and a dedicated relationship manager. For its effective reach, ICICI has tied up with vendors to offer a ‘concierge-like’ service. This will enable the startups to access various services like company registration, taxation, compliance, logistics, facility management, staffing and digital marketing.

On the issue, the charges of the account, ICICI bank’s Head of Self-Employment Segment Pankaj Gadgil said that the bank will waive average quarterly balance requirement on the current account for a year. Adding more, he said that around 20,000 startups were registered with the Ministry of Corporate Affairs in July 2020, which went up in August 2020. Since the trends are encouraging, the bank launched the new offering.

As per details, all the startups — up to 10 years old — including partnerships, private and public limited as well as limited liability partnerships, will be able to opt for current account. It is to be known that ICICI bank already serves an undisclosed number of startups as part of earlier offering and other offerings that also include a current account.