Tag: online business courses for entrepreneurs

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Strategy

3 Buzz Marketing Strategies For Startup Business!

3 Buzz Marketing Strategies For Startup Business!
3 Buzz Marketing Strategies For Startup Business!

Summary: Buzz marketing is not about creating buzz randomly. There is a complete science behind it.

The internet gets disrupted now and then. And finding ideas to promote a new product or a whole new startup business in a digital world where trends keep changing every minute is quite challenging.

However, the first thing you must need to know about buzz marketing is that generating buzz is not at all a random act. There is a science behind it that gets people to talk about your products and services. And we mean making real people talk about your products and services, and not just creating awareness regarding it.

You need to learn how to give people something to talk about if you want them to discuss your products or services consistently. If you want in-depth knowledge regarding marketing and its various branches, you can take online business courses for entrepreneurs.

In this article, we will tell you three ways that will get people talking about your startup business. Let`s begin:

1. TABOO

People love to talk about things that either align with their mindset or are totally against it. Taboo is the first button that can be easily pushed. People tend to talk about the things they shouldn`t talk about. So topics that are controversial that can give people something to dispute, debate, or argue about. You can watch this amazing video by Dr. Vivek Bindra where he shares some great marketing tips.

2. THE UNUSUAL

The unusual or the unique content is something that stands out from the crowd. It is a widespread technique with social marketers and is relatively easy to apply. The catch here is to give your target audience something unusual.

If you follow what everyone else is doing, you will lose your USP and you won`t be able to attract the audience. People won’t talk about your products and services, and you will end up being a part of the herd. Think out-of-the-box and let your creative juices flow that will catch the attention of your potential customers. You can take a digital marketing course, a specialized online course for entrepreneurs to gain in-depth knowledge.

3. THE REMARKABLE

Ordinary things don`t get attention from the crowd. However, doing an ordinary thing remarkably can get people talking.  In this technique, the aim is to do something exceptionally well and at an extremely high quality. If your competitors create average content, you need to incorporate a fresh concept.

The above-mentioned three strategies can help you to create buzz about your new product launch or services. If a hotel gives a good customer experience, no one tells anyone about it. But people do talk when they receive a service that is beyond extraordinary. So use the strategies mentioned above and see your target audience discussing your business.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: www.badabusiness.com.

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Process & Business Expansion

5 Ways To Make Your Product Launch Successful

5 Ways To Make Your Product Launch Successful
5 Ways To Make Your Product Launch Successful

You have a unique idea for a new product that will magically resolve all the challenges that customers in a particular segment are facing. You create a killer product that may bring a revolution to the world. Now you want the entire world to go crazy to purchase it (think about people standing in a queue to buy an iPhone).

But none of that happens, and you get up with sweat beads all over your forehead. All of your hard work and efforts that you have put in to create a product now appear futile. Isn`t it terrifying?

It is extremely easy to get ahead of yourself when you are trying to create a new product. Envisioning all the sales, profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning says the Best Business coach in India –Dr. Vivek Bindra.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are five steps every entrepreneur should take before releasing a new product:

1. Be Strategic in Defining your Target Audience

Whether you are creating the new iPhone or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

As you prepare for your product launch, research your competitors. Learn from your competitors as there are no original ideas, only repurposed ones. Take what is good, learn from their mistakes and make improvements where you believe there is room for improvement.

2. Go All Out When It Comes to Publicity

Obscurity kills businesses. If you do not shine like the sun when it comes to publicity, you won`t get the attention that is needed to be successful. Before launching your new product, ask yourself two things-

a). How far will I go to get attention?

b). How consistent will be my attempts?

If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenges that your product or service is solving is imperative to your business growth. Make them your Unique Selling Points while advertising your products. You can also take online business courses for entrepreneurs to learn more about advertising and marketing.

3. Be Clear & Concise About Your Target Audience

If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal! Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience.

Apart from knowing your audience, you must be well aware of your product`s value. Take testimonials from your customers who have had success with your products as it can help you for make improvements.

4. Trace & Understand the Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process forms the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where do they get their information, and what influences their decisions while making a purchase.

5. Focus on Major Media Outlets

Attention is the currency of the internet. The average person consumes an enormous amount of information daily. To hold someone`s attention, cut through the noise. Develop the right media strategy that is suitable for your product launch. Pitch yourself as an expert and focus on high-profile media outlets. However, your pitch must have a sensational hook with actionable advice.

Also, do not just use the traditional medium of advertising. Use the power of social media and create hype to engage customers. Make strong brand guidelines to ensure you got the powerful one. Make use of social media platforms to generate interest among your target audience.

Another brilliant way to create a buzz around your product before its launch is to reward your customers. Offer discounts for preorders, first-time users, or anything else that can entice users to buy your products when they are launched.

Launching a new product or service is not easy! There are lots of steps involved that can have a great impact on a product launch. These steps can make or mar your product in the niche market. Know what is best for your product or service with our Problem Solving Courses.  To know more about it, click here: https://www.badabusiness.com/psc

Categories
Finance

4 Ways To Reduce Risks & Make Good Financial Investment In The Market

4 Ways To Reduce Risks & Make Good Financial Investment In The Market
4 Ways To Reduce Risks & Make Good Financial Investment In The Market

Summary: Making investments in stocks and mutual funds is a great way of achieving your financial goals. But how to reduce risks when you are a beginner? Find it out.

The ongoing war between Russia and Ukraine has impacted the Bombay Stock Exchange and National Stock Exchange. Such volatility of the market may cause beginners to panic and slip away from the equity markets, vowing never to come back again.

Any investment big or small is subject to market risks. The thumb rule is to protect your principal amount. While the stock market involves risks and can`t be entirely predicted or avoided, one can protect the portfolio by being mindful, careful, and observant of market changes to minimize the investment risks. There are many online business courses for entrepreneurs to offer in-depth information on financial investment.

So apart from creating a diversified portfolio with quality stocks, you may also listen to the experts like Meghana V Malkan and Vishal B Malkan from April 1st to April 3rd, 2022 to learn how to make a mindful investment.

Here are four ways that will help you to reduce the risk while investing:

1. Keep Your Portfolio Diversified

What you do to your portfolio matters and when it comes to diversifying it, it can help in more than one way. Investing in more than one asset class will minimize the risk. Diversification means to spread out investments in different types of funds across various sectors and not stick to a particular theme or an idea.

While over-diversification means low-risk and low returns, a concentrated portfolio are a high risk-high return concept advisable to only those who are experts in the field. An investor`s job is to find the middle ground between over-diversification and concentration.

2. Buy Value & Buy Cheap

Would you invest in a property which is quite expensive or would you want to invest in a real estate property that is available at a cheaper price and have the chances of gaining momentum in the future?

The best thing about value investing is that it offers maximum margin safety. But the downside is that it offers limited growth, unlike the sectors that offer unlimited growth with high uncertainties. To find themes that are available at cheaper prices and experiencing temporary downturns but are expected to do well in the future. If you are just a beginner, you can take online courses for entrepreneurs to gain basic knowledge related to stock market.

3. Invest in SIPs

Systematic Investment Planning which is also known as SIP is a great investment plan for everyone. Hence, it is advisable to maintain a disciplined approach towards mutual fund SIPs no matter where the world is going as it can help in averaging out the NAVs at various levels.

4. Avoid Adding Stocks With the help of Margins

Avoid taking leverage and adding stocks with the help of margins. Pure cash investing is a slow and steady process to win the race.

Investing in stocks can be overwhelming especially for beginners. However, with the above-mentioned strategies, you can begin on a positive note. These strategies will help you to minimize risk while investing. To ensure that you make some good investments, you can either consult a financial advisor or you can take our problem solving courses that are aimed to offer extensive knowledge.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily through our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. You can join our business coaching program to learn from the experts.

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Marketing

5 Digital Marketing Myths Busted

5 Digital Marketing Myths Busted
5 Digital Marketing Myths Busted

Summary: Do you believe digital marketing is like ‘one size fits all?’ Welcome to the world of reality. In this article, we are going to debunk some myths that will have your jaws dropped.

Well, thank us later, but it is in our utmost interest to make people aware of the facts and myths that surround people in India- especially about digital marketing. Digital transformation is a vast concept. It is much more than the technology buzzword.

Many people think that the concept of digital marketing involves lots of technical information, which is again a myth. With so much information regarding this great concept, it can be challenging for a marketer to distinguish between what to believe, let alone develop a smart strategy.

What`s more damaging is that many believe the infamous “one-size-fits-all” approach. If you tried this approach, you are doing a disservice to your clients, your customers, and your startup business. There are many online business courses for entrepreneurs to make the most of digital marketing for their business.

According to a recent survey by KPMG, “75% of the respondents believe that digital transformation can create a more seamless customer experience.” But because every individual is unique and no experience is the same, a digital marketing strategy must be based on agility and flexibility.

This simply implies that anyone with a laptop and an internet connection can`t claim to be an expert. One has to understand every aspect of this concept that can be leveraged by large as well as small startup businesses for marketing purposes.

Below, we explore some of the most common myths and try to bust them related to the biggest digital marketing myths we have heard over the years.

Myth #1: Digital Marketing = Technical Information

Yes. Digital marketing does involve the use of computers, smartphones, tablets, and laptops. But you don`t need to have in-depth technical information or computer languages like Java, Visual Basic, or Linux. Digital marketing is all about making full use of digital devices and platforms to reach out to your target audience through social media.

Myth #2: Digital Marketing is only for Big Businesses

One of the most common myths that small business owners have is that digital marketing is only for big brands and businesses. To tell you the truth, digital marketing is as much beneficial for small startups as it is for large businesses.

You do not need a call center to engage or salesman for door-to-door services. You can sell your products directly to your customers globally without even having to establish a physical shop. By making your social media profile on popular platforms you can fetch valuable insights and data regarding the buying behavior of your customers through their demographic details.

Myth #3: Word-of-mouth marketing is better than Digital Marketing

Word-of-mouth marketing is great, but integrating it with digital marketing can maximize its effects. Today, every customer checks out reviews of a particular brand before making a business transaction. If your customers are happy with your products and services, you can create testimonials and share them with the pool of your potential customers with the power of digital marketing.

You can also run social media campaigns to achieve your business goals. You can encourage your customers to visit the retail show and share their experiences with a customized hashtag.

Myth #4: Posting needs to be Done Several Times a day on Social Media

Many social media guidelines are focused on the number of posts that should go on the platforms every day. But does it guarantee its success?

The ROI of social media is constantly in question. Out of all the other digital marketing channels, it is often the most misunderstood. But many few people know that the value of social media is not measured in leads but through customer experience. More and more brands are using their social media handle as the extension of their customer service department. Both negative and positive comments from the customers can be seen online on social media platforms and review sites.

Hence, it is not just about how many posts you publish each day. But how you engage and inspire your consumers through online customer service. Ultimately, digital marketing has more power than you can imagine. You could be missing out on some great returns on investment, better brand engagement, and low-cost campaigns. You can also take an online course for entrepreneurs to learn more about digital marketing. You can also take the LFP Bada Business.

Categories
Strategy

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service
5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

No matter how unique your products are or how lowest the price you are offering on the internet, it doesn’t guarantee customer loyalty and conversions.

Given the cut-throat competition in the market space, it`s only an exceptional customer experience that sets you apart. Hence, delivering a world-class customer experience that guarantees customer satisfaction is more important than ever.

According to a Gartner report from the 2019 Customer Experience Management Survey, organizations nowadays are committed to improving their customer experience (CX) more than ever. A good customer experience is the sum of all interactions that a customer has with your company. It is a summary of they reach your business website and their transactions. It also includes interactions before and after a sale.

If you are an entrepreneur, you can also find many online business courses for entrepreneurs where you can learn how to give your customers an unforgettable experience. It is a crucial aspect of any business as it determines whether or not consumers will buy from your brand and become loyal customers.

Here are the 5 key strategies that will help companies to build a world-class customer experience:

1. Create a Customer Experience Vision

Before you start making a unique strategy to give your customers a unique experience, it is important to set a vision. Being an entrepreneur requires you to create a clear strategy that is consistent and sets out straight your objectives.

2. Understand Customer Behavior

Customer behavior is constantly evolving. Thus, observing the current trend and pattern is important. You can`t provide a good customer experience without knowing your customers in and out. A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company.

A quick tip that you will not find in any online course for entrepreneurs is that you should interact with your customers directly and have every level of the organization speak with your customers and not just through the customer support team. This will give you a clear insight to provide your customer with an excellent experience.

3. Think of Customer`s Pain Points

Due to the personal and financial losses inflicted upon people all across the world due to the pandemic, the financial flexibility of the customers is limited. So what frustrates your customers? What makes them change their mind while making transactions? What stops them from being loyal to you? Consumers these days have a low tolerance for bad experiences. A good or bad experience in any single channel can result in winning or losing a lifelong customer. To offer a unique customer experience, you have to listen to your customers. You can do it by analyzing data related to their user journey, by directly interacting with them, or focusing on social media pages. So, businesses these days can`t afford to risk ignoring a customer`s touch-points.

4. Build Strong Relations with Customers

To build meaningful relationships with customers, companies need to interact with them across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

5. Focus Less on Who Your Customers are and More on What they do

Focusing more on what people are doing rather than who they are will be more important metrics in years to come. Having this data record will have a dual benefit. It will help to improve the customer experience without compromising a person`s privacy.

No one wants to do business with a company that treats you poorly. Hence, providing an exceptional customer experience is vital in today`s time. By using the above-mentioned techniques, you can build strategies to give your consumer a world-class experience.

Want to build a strong relationship with your customers? Bring your company and customers together! With the Problem Solving course, companies have achieved a whopping boost in their business sales productivity. To know about this most-loved course, click here: https://www.badabusiness.com/psc

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Business motivation

Make Money from YouTube by Becoming A Successful YouTuber

How To Become A Successful YouTuber In 7 Steps?
How To Become A Successful YouTuber In 7 Steps?

Want to become a YouTuber, find a suitable audience for yourself and also earn money from YouTube?  Before this we know this:

Who is a YouTuber?

Any person who produces content for the video-sharing giant YouTube is known as a YouTuber. You don`t have to be a professional actor, dancer, or singer to post interactive and fun videos on the channel. Many YouTubers take this as a hobby, while many others do it as a full-time job as it pays the bills.

How much money can you earn as a YouTuber?

Though there are no hard-and-fast figures for how much YouTubers make, once your channel garners audiences, you can make decent money. YouTubers make money in many ways.  You can earn money from:

  1. Ad Revenue
  2. Shopping
  3. YouTube Premium Revenue
  4. Channel Membership
  5. Super Chats and Super Stickers
  6. Super Thanks

How to Create a YouTube account

If you have a Google account, a YouTube account is included in your Google account bundle. However, you will still need to set up a channel.

To do it,

  1. you can simply go to your account page on YouTube.com and
  2. Click on “create a channel”.
  3. Simply enter the name that you want to give to your YouTube channel and you are in.

You can further add details to customize it and can also select the best design by keeping the nature of the content and your target audience.

Optimizing Your YouTube Channel

Your channel page represents you and your brand. Hence, it is essential to define “why”, know your target niche, and understand your competition before creating a channel page.

Once you have done that, it is time to create a channel page. You will need:

a). Channel name

b). Logo

c). Banner image

d). Color scheme

You can use these aspects to create your YouTube Channel.

How to become a successful YouTuber

How to become successful youtuber

Becoming a successful YouTuber requires a combination of creativity, strategy, and consistency. If you also want to become a successful YouTuber, then the solutions given here can be beneficial for you:

  1. Define your field:
    Focus on a specific area that you are passionate about or have expertise in. This could be anything from cooking to technology reviews.
  2. Understand your audience:
    Know who you’re creating content for and their interest. Tailor your content to their needs and interests.
  3. Create quality content:
    Invest in good equipment to ensure your videos have clear visuals and audio. Quality content is more likely to be shared and recommended.
  4. Be consistent:
    Post videos regularly to keep your audience engaged. Create a content calendar to plan your uploads.
  5. Connect with your community:
    Respond to comments, solicit feedback, and involve your audience in your content creation process.
  6. Optimize for SEO:
    Use relevant keywords in your video titles, descriptions, and tags to improve visibility on YouTube search results.
  7. Monetize your content:
    Explore different revenue streams like advertising revenue, sponsorships, affiliate marketing, and merchandise.
  8. Bonus Tips:  Promote your channel-
    Share your videos on social media, collaborate with other YouTubers, and consider paid promotion to reach a wider audience.

Avoiding common mistakes is important for success on YouTube.

Here are some major pitfalls that every YouTuber should stay away from:

  1. Lack of a Defined Theme: Your channel should have a clear focus. Mixing too many topics can confuse potential customers.
  2. Not Knowing Your Audience: Understand who you’re creating content for and what they expect from your channel.
  3. Poor Channel Optimization: Ensure your profile has a clear photo, a keyword-rich description, and organized playlists.
  4. Inconsistency: Post regularly to keep your audience engaged. Inconsistent uploading may lead to a loss of interest.
  5. Neglecting Viewer Interaction: Connect with your customers through comments and feedback to build a community.
  6. Compromising on Quality: High-quality content will likely be shared and recommended.
  7. No Strategic Planning: Have a content strategy to attract your audience and keep them coming back for more.
  8. Ignoring Analytics: Use metrics to understand what works and what doesn’t and adjust your strategy accordingly.
  9. Focusing Solely on Views: Prioritize audience satisfaction rather than just chasing high view numbers.
  10. Being Only a Creator, Not a Viewer: Watch other YouTubers to learn from their successes and mistakes.
  11. Sticking to One Format: Experiment with different video formats to see what your audience likes best.
  12. Misleading Metadata: Avoid tag stuffing and make sure your video metadata accurately reflects the content to avoid penalties.
  13. Using Bots for Views: Artificially increasing views can jeopardize your channel’s reputation and credibility.
  14. Inappropriate Thumbnails: Clickbait or misleading thumbnails can lead to viewer mistrust and possible bans.

Learning from common mistakes like these can help us grow our channel more effectively and sustainably.

Once you’ve grasped the essential do’s and don’ts for becoming a successful YouTuber, the next crucial step is understanding how to monetize your content. Generating revenue from YouTube will ensure that you advance your career on the platform.

How to make money from YouTube

making money from youtube

There are many strategies involved in making money on YouTube. Here are some examples of ways to monetize your YouTube channel:

  1. Ad Revenue:
    Earn revenue from Watch Page ads and short feed ads. These ads appear in your videos and contribute to your earnings. Example: As an SEO expert, create high-quality content related to search engine optimization. Optimize your video title, description, and tags with relevant keywords. This will attract audiences interested in SEO. Enable ads on your videos through YouTube’s monetization settings. The more views your video gets, the more ad revenue you will earn.
  2. Shopping:
    Set up a store where your fans can browse and buy products directly from you or from the brands you promote. Use the YouTube Shopping affiliate program to tag products in your videos. Example: Leverage your expertise by recommending SEO tools, books, or courses in your video. Use YouTube’s Shopping affiliate program to link directly to these products. For example, create a video titled “Top 10 SEO Tools Every Marketer Should Use” and include affiliate links in the description.
  3. YouTube Premium Revenue:
    When YouTube Premium subscribers view your content, you get a portion of their subscription fee. Example: Focus on creating valuable, highly-qualified content. When YouTube Premium subscribers watch your videos, you’ll receive a portion of their subscription fees. Consider creating a series on advanced SEO techniques or case studies that will engage the audience.
  4. Channel Membership:
    Provide exclusive benefits to your customers through channel membership. Fans pay a recurring monthly fee to access exclusive content or benefits. Example: Provide exclusive SEO resources to your channel members. Get instant access to your latest SEO tutorials, personalized advice, or private Q&A sessions. Fans who pay a monthly fee will appreciate the added value you provide.
  5. Super Chat and Super Stickers:
    During a live chat stream, fans can pay to have their messages or animated images highlighted. This is a great way to connect with your audience and make money. Example: Host a live Q&A session about SEO. Encourage viewers to use Super Chat to ask questions. The more engaging your livestream is, the more fans will contribute. For example, title your live stream “Ask an SEO Pro Anything!
  6. Super Thanks:
    Fans can pay to see a fun animation and have their message highlighted in the comments section of your video or short. Example: Create a video celebrating a milestone (for example, reaching 10,000 subscribers). Thank your audience for their support and explain how their contribution helps you create better SEO content. Fans can use Super Thanks to show appreciation.

Consistency is important on YouTube. Keep uploading valuable content regularly, engage with your audience, and promote your channel on social media and relevant forums. Each feature has its own eligibility requirements, including subscriber and view count limits. If you are part of the YouTube Partner Program, you can explore these options to start earning from your channel. Additionally, make sure you comply with YouTube’s policies and guidelines to maintain your eligibility.

We have to remember that success on YouTube does not happen overnight. It takes time, patience, and a lot of hard work. Stay true to your brand and don’t be afraid to experiment with different types of content to see what resonates with your audience.

Categories
Business motivation

3 Amazing Ways For Small Business To Stand Out From Competitors

3 Amazing Ways For Small Business To Stand Out From Competitors
3 Amazing Ways For Small Business To Stand Out From Competitors

What is the most essential aspect of a successful startup business? To stand out so that your potential customers choose you over your competitors on every single purchase. And just like most of the things in this world, there is a right way and a wrong way to do that. But unfortunately, most entrepreneurs approach this crucial factor in the wrong way.

Approach it the right way and it will result in a shorter sales cycle, lower marketing costs, and dominance in your niche market. Do it the wrong way and it will result in the opposite.

Being an entrepreneur you would like to avoid the latter.

But then how should you stand out from your competitors when the startup ecosystem is getting saturated? Are there any online business courses for entrepreneurs from where you can learn them?

Keep reading this article and we promise that by the time you reach the end, you will know exactly how to position your brand as a clear choice- both logically and emotionally:

1. Be Different & Unique

No matter how unique was your startup business idea was according to you, there is a possibility that either someone already has or will come up with the same business idea. And contrary to the popular belief, the world will not beat you down your door throwing money for your product or a service just because you have come up with such a great business idea.

A product or a service that is better than your competitors is great. But a consumer wants something different and unique. That’s because the human brain wants to change and that’s how it works. Things that are similar blend into obscurity, while the things that are different, stand out.

Take Apple computers for instance. An Apple computer is not any better than PCs, despite the popular belief of the loyal customers. They are priced higher with comparable specs with a different operating system that does not even let its user run any software.

They are not better, they are just different.

So while it is essential to provide products or services which are better than what your competitors offer, it is vital to be more different and unique to get a massive advantage over your competitors.

2. Build Multichannel Presence

“Out of Sight, Out of Mind”- this adage is truly applicable in today`s marketing world. Have you ever followed up with your customers only to find out that they bought from one of your competitors instead of you? This is because once you are out of sight, you are out of mind. And your competitors did a better job of staying in front of potential customers.

When your customer was making a buying decision, your competitors made the most of it by staying in front of them. And all it takes is–Effective Marketing. While some brands do it well, others do not.

An effective marketing strategy requires you to be present in more than one place to capture the attention of your target audience. Facebook, Instagram, Twitter, YouTube, Email Marketing, Google, SEO, phone calls, Video Marketing, Blogging, and the list goes on. You just have to be careful to not take more than you can effectively handle.

The proper approach is to add one new channel at a time and work strategically to achieve significant traffic there before adding another. You can also take an online business course that includes marketing to learn important tools to boost your business.

3. Testimonials of Happy Customers & Clients

No matter how much a company claims its products to be the best, consumers will dismiss a company`s claims unless they can be proven. This is where your customers and clients come into the equation. You should incorporate them as part of your marketing strategy because they provide social evidence and back up your statements.

Other potential buyers who are willing to purchase your products or services but hesitating due to unfamiliarity with the brand will trust other customers` words. A great testimonial can explain why a customer chose you over your competitors and why should others do it too.

Getting a testimonial from customers is a simple formula that covers both the logical and emotional components of a buying decision.

Coming up with a better startup business idea is not sufficient; you should be able to stand out from the competitors too. By implementing the above three tips you can effectively make your small business stand out from your competitors.

Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with online business courses for entrepreneurs designed especially for you.

Categories
Strategy

5 Golden Rules For Personal Branding

5 Golden Rules For Personal Branding
5 Golden Rules For Personal Branding

The importance of digital leadership and personal branding for entrepreneurs and startup businesses is not a secret anymore. How you appear online has increasingly become important for brands as more and more personal and professional interactions have become increasingly digitalized.

So when it comes to how you present yourself to your potential customers digitally, you need a personal brand. However, creating a personal brand can be a tedious as well as a daunting task. And more often than not many entrepreneurs can get lost in the process because they have no idea from where they should start.

Whether you are a professional or an entrepreneur who is looking to find a niche audience, personal branding is necessary. Why? Because to ensure that your brand reaches some new faces every day, you need an active audience.

So if you are a young entrepreneur or a small business owner, chances are that you already have established your brand. You have a full-blown website and social media strategies in place. Here are 5 golden rules for you to create a unique, engaging, and inviting personal brand:

1. Focus

When it comes to press and coverage too many people lose focus when they try to be everything to everyone. Entrepreneurs need to decide what their key message is and stay stick to it. When you focus on your key message for your target demography, it will be much easier for you to both create content around your brand and have others define you. To learn more about personal branding, you can also pursue online business courses for entrepreneurs.

2. Be Authentic

The easiest way to have an original personal brand is to be authentic and genuine. Consumers today have that sense see right through a disingenuous act. Do not copy your competitors. Be a master of your craft, skillset, or industry before starting your brand. Your content should be an easy daily filter for your audience. Try to engage your audience with meaningful content on social media platforms. If you are deeply skilled in one area, your reputation alone will contribute towards building your brand.

3. Tell a Story

If your brand does not have a story to tell, you have already lost half of your prospective customers. The most personal branding strategy in today`s world is to build a true narrative. It is boring not just for your customers, but also for your brand.

Many entrepreneurs often ask why? The answer to this question was beautifully given by the best motivational coach in India– Dr. Vivek Bindra who says, “no wants to hear you brag about your product or services. Customers want to know the interesting story behind the brand and want to have an awesome experience by associating with your brand”. To create a story around your brand that can engage the audience on a deeper level.

Dr. Vivek Bindra often interacts with his audience during seminars and other events, further developing his brand.

4. Be Consistent

Consistency is the key to build a successful personal brand. Entrepreneurs must understand that having a narrow focus gives them the ability to cultivate expertise. It becomes easier to get recognized for one topic if you consistently create content and brand voice around it.

Be it online or offline, you must ensure that your brand voice stays consistent in terms of gravitas, communication, and appearance. Do not underestimate how tiny inconsistencies can derail personal brand effectiveness.

5. Be ready for failure

Failure is hard! It’s human nature to generally want to avoid it. But, if you want your brand to rise above the rest, it is essential to encounter failure. Entrepreneurs must learn that the road to success goes through a halt of failures while pushing past their comfort zone. If you hire a business motivational coach he will make you realize that the best brands always come from repeated mistakes and failures. Instant perfection is limited to only instant noodles.

Walt Disney often spoke about his first failed attempts at creating an animation brand. He said, “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ”

The biggest mistake that any entrepreneur can make is to separate their brand from their personal life. The best strategy when you are trying to establish your brand is to have your actual lifestyle and brand being on the same page.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals we are offering an ‘Entrepreneurship Course’.

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Business motivation

5 Useful Tips For Entrepreneurs To Grow Successful Business Using LinkedIn!

5 Useful Tips For Entrepreneurs To Grow Successful Business Using LinkedIn
5 Useful Tips For Entrepreneurs To Grow Successful Business Using LinkedIn

Whether you are an entrepreneur who has just started his new journey or a small business owner your company and brand need to have a social media presence. Social media in today`s world is a powerful marketing tool. If utilized correctly, social media can take your business to new heights that would have taken you years to achieve in its absence.

Though there are multiple platforms like Facebook, Instagram, YouTube, and Twitter, we today are going to talk particularly about LinkedIn for entrepreneurs. Since its birth, LinkedIn has been an effective networking tool that helps professionals and businesses alike to boost their professional network. From MNCs to Industrialists, successful entrepreneurs to the best business coaches in India, everyone is giving special attention to their LinkedIn profiles.

LinkedIn keeps evolving itself with many useful features that let businesses of all sizes and revenue post updates and share content. This helps startup businesses to build their company brand on social networking sites.

Entrepreneurs can simply ask their connections through LinkedIn to write a recommendation of your work that you can display on your profile. And, those who are looking for funding for their brilliant startup business ideas, can boost your chances of getting your business noticed by a potential investor.

If you are an entrepreneur struggling to find your voice on social media, nothing can be better than LinkedIn. Here are 5 incredibly useful tips for entrepreneurs to grow a successful business using LinkedIn:

1. Develop Action Plan

Before you straightaway march out towards your laptop to build a LinkedIn profile, you must have an action plan ready. Unlike other social media platforms, LinkedIn is a great source of quality sales intelligence for small business owners. It can help you to raise your company`s visibility, secure clients, build and foster business relationships, and convert prospective clients into loyal customers.

Before coming out all shining on LinkedIn, spend time to make a list of people you see as your business prospects. Once, you do that, the next step is to create a highly personalized note for each person on your list and send them requests. The third step is when you are establishing a dialogue, avoid hard-selling, and instead focus on building a relationship.

To learn how to use networking for your business take online business courses for entrepreneurs like ‘Everything about Entrepreneurship’.

2. Share Professional Stories

Unlike other platforms, LinkedIn is not a social networking platform that is only meant to share food shots, travel photographs, and personal experiences. Hence, the key tip for entrepreneurs is to approach it as a platform to tell professional stories.

Talk about your professional stories- the challenges you faced, the lessons learned, and the milestones that you have achieved in your entrepreneurial journey. This will go a long way to build deeper connections and grow business. If you have no idea where to begin, you can also take help from a business coach. An ideal coach will certainly help you in building network connections.

3. LinkedIn is not like Facebook

Many people confuse LinkedIn with Facebook. However, entrepreneurs need to understand that LinkedIn is completely different from Facebook. Hence, they should not use LinkedIn as a social media site.

Connect only with relevant people, particularly with those who will gain from knowing you. Try sending them an interactive newsletter and relevant content. Do not hesitate to add people who you don`t know. You can also connect with new clients.

Wondering how to use other social media platforms as a powerful tool of business as well? Take our Problem Solving Courses to gain in-depth knowledge about marketing through social media.

4. Do Background Check

With a lot of people present on LinkedIn and make the most out of it, the platform enables entrepreneurs to locate and associate with a wide variety of stakeholders like employees, employers, investors, and partners. Thanks to its versatility, the search cost of performing the background check on LinkedIn has almost been cut down to near zero. It also helps entrepreneurs to unleash their true selves with a new wave of productivity.

If used correctly, LinkedIn can do wonders for you and your business. Entrepreneurs must leverage the platform by using its features to their utmost usage. Many businesses and brands have realized its potential. It`s time for you to unlock the power of LinkedIn for your business.

Find tools meant for rising entrepreneurs just like you with our Problem Solving Courses. From apps to services, to business strategies that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture, everything is available at your fingertips.

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Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup
5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

Success never comes easy! This is true. But there is no reason to make success hard when it is easy. However, it is shocking to see so many entrepreneurs continue to come in their way by focusing on the wrong things on their journey.

Most often than not many entrepreneurs focus on the things that they don`t know at first. It results in frustration and they eventually get stuck. It is very important to take tasks that you are good at first.

Focusing on the things that you can do will motivate you to keep going and to gain momentum. Focus on the easy parts, and then come on to the more difficult aspects of building your startup business. Even the best motivational speaker in India like Dr. Vivek Bindra agrees with the idea. He says, when an entrepreneur starts doing easy things first, he will build enough momentum that will help him or her to maintain the productive focus.

So, what exactly entrepreneurs must do to ensure that their business meets success at a very early stage? Here are 5 basic skills that will help young entrepreneurs to achieve success:

1. Focus on What Works the Most

Many entrepreneurs waste a lot of time focusing their time and efforts on expensive details. Though they believe that they will succeed, however, they lack the basic business skills and common business sense to back that belief.

Instead of focusing on creating their branding or marketing strategies, they often get occupied with perfecting the font on their logo. Business owners like these often make it hard for themselves, to find success and witness a boost in their profits, instead of making it easy by trusting the process.

Obsessing over perfection or the wrong details is not very productive. Entrepreneurs must learn to prioritize and how to manage their time.

2. Avoid “Squirrel Syndrome”

It is very common for an entrepreneur or a solopreneur to get entangled in various aspects of a business, and lose focus. When this happens, many people start looking for the next ‘IT’ thing to focus on, instead of trying to prioritize their subjects. This is called Squirrel Syndrome.

Jumping from one new idea to another makes you unfocused and restless for not accomplishing enough at the end of the day. Refocus by taking the time to work on one project or one direction in which you need to head towards. Work on it and turn off all distractions. Every time to take de-route, it takes much longer to reach success. You can also take online business courses for entrepreneurs to learn how to set goals and achieve them.

3. Focus on Result Oriented Activities

Whether you are a student-turned-entrepreneur or a business owner with an established brand, the focus is one of those basic but critical habits that are crucial to be successful. Start focusing more on day-to-day business activities that you are good at and they produce extraordinary results too. Spending time and energy doing the tasks you are good at helping you reap the biggest results.

4. Multitask Mindfully

Multitasking is a term that has got many advocates. But the truth to be told, doing many things at the same time can decrease your productivity. However, if you plan to do it strategically and mindfully, you can stop reacting to distractions. By remaining mindful, you can determine how you need to focus on a new situation and check-in with yourself. You can learn this crucial skill by hiring the motivational speaker or a mentor.

5. Build One Big Project at a Time

Entrepreneurs are highly creative people with amazing startup business ideas. It is difficult to turn off the desire to act on multiple ideas at once. But, starting multiple projects at once may have your mind and heart all over the place. Your attention will be split, and you will face troubles in achieving anything at all.

Thus, it is best to pick creative projects first as they will require your complete attention, focus, and creative juices as well. Make a list of all the tasks that you need to accomplish each day and stick to it. You will get a lot more done if you focus on the right thing at the right time. Giving your attention to the things that are not productive will not take you anywhere near to success.

You can learn how to stay focused and handle big projects in a startup business from our ‘Entrepreneurship Course’. You can get step-by-step business strategies and in-depth practical knowledge on how to get new business projects with ease.