Tag: Audience

Categories
Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Motivational

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Create a Successful Brand in Just 5 Steps!
Create a Successful Brand in Just 5 Steps!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

  •       What are the needs or problems of your customers?
  •       How does your brand fulfill those needs or solve those problems?
  •       What values and qualities are important to your brand and your primary customer?
  •       What type of experience do you want to be associated with your brand?
  •       How will your brand enhance your primary customer’s life
  •       Does it make their lives easier?
  •       How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com

Categories
Motivational

Boost Your Confidence With These 5 Effective Public Speaking Tips

Boost Your Confidence With These 5 Effective Public Speaking Tips
Boost Your Confidence With These 5 Effective Public Speaking Tips

Summary: Does speaking in front of people give you nightmares? Here are five ways in which you can tackle your fear of public speaking.

The fear of public speaking is a common social phobia that affects approximately 25% of the global population. This makes it extremely difficult for entrepreneurs and small business owners who are looking to widen their prospects by bringing in a new line of products and services.

Though there are many business coaching programs on public speaking, learning from a business motivational speaker will speed up your progress, if you are willing to learn. Whether you are a student, a young entrepreneur seeking investors, a small business owner looking for customers or a CEO of a Multinational Company, public speaking is a way for you to make yourself accessible to your respective target audiences. It not only helps to create a bond but also shapes company culture.

Here are five ways that will immediately improve your public speaking skills:

1. No Introduction Please!

This might come as a surprise to many as our first point simply goes against the rule book of many online business programs. However, there is a logic behind it. Would you like a speaker on the panel to thank the organizers and share information about himself that you already know? Definitely not! You must have received an introduction about the speaker and all the related information through mail.

So instead of repeating the same information, you can start by beginning with a compelling or funny story. Make your audience laugh and create an experience that’s worth the audience’s time and attention.

To get easy techniques on public speaking skills, you can watch this amazing video by Dr. Vivek Bindra, the best business coach in India, here:

2. Hook Your Audience Fast

Our second point is about capturing your audience’s attention. Catching your audience’s attention in the first 30 seconds is an essential factor that people don’t often get right. Often many business motivational speakers jump straight to their presentation as they are too concerned about delivering all of the content in the time available. Start with a short and relevant anecdote that illustrates the idea you are presenting. Don’t forget to link it with a powerful call for action.

3. Minimize the use of PowerPoint

Would you rather want your audience to listen to you or furiously scribble notes? Permit the audience to listen, ask questions, and make eye contact without having to worry about retaining technical information. If you have a lot of data, plan to send it to the audience afterward.

If you have to use a PowerPoint presentation, follow the 10/20/30 rule. Your presentation should have 10 slides, last no longer than 20 minutes and the font should be at least 30-point. However, the best way to create a PowerPoint slide is the 6/6/6 rule. The best presentations are those with an opening and closing slide and six slides of content, no more than six bullet points on each slide, and no more than six words per bullet point.

4. Keep Your Audience Engaged by Asking Questions

Many business motivation speakers talk for 30-45 minutes and leave the end for questions. But, this can make your audience zone out from the ongoing session in which you might be sharing relevant information with them. Plan for questions throughout your speech and take breaks to prompt questions. This allows you to read the audience, and if you’re losing them, pull them back with an engaging question.

This strategy also creates an opportunity to learn from the audience and use their insights to make the speech even more compelling.

5. Rehearse, Rehearse, Rehearse

Well, speaking in front of a large audience can surely give you nightmares, if you are not comfortable. This is why rehearsals are paramount. Rehearsing is a full-body experience of visualizing the audience and considering your verbal and nonverbal communication—body language, tone, physical position on the stage, inflection, and how you’ll make eye contact with the people sitting to listen to you.

Make notes and use them for run-throughs. Try to reduce your dependence on the notes by practicing more. Finally, rehearse in front of a mirror. Notice your body language, facial expressions, and hand gestures to evaluate whether they align with the information you are representing.

And last, but not the least, leave something valuable behind. You can also ask your audience to sign up for your email newsletter. Try these five ways we have mentioned above, and see yourself improving at public speaking.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about this program, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Webinar

Host Successful Webinars With These 5 Simple Steps

Host Successful Webinars With These 5 Simple Steps
Host Successful Webinars With These 5 Simple Steps

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.

However, it is also one of the most dangerous places where you can lose the most potential buyers in a campaign.

The consumption of social media content has spiked up during the pandemic and as the trend evolved, more and more marketers began to take the advantage of it. Many motivational speakers in India are making the most of this trend.

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them.

Here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Find Out Your Customer’s Biggest Challenge

  • Ask your potential customers and existing & potential clients about their current challenges, frustrations, and desires.
  • Post questions on Facebook and read the comments.
  • Find out why consumers will choose your brand and not your competitors.

2. Pick an Appealing Topic

Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operations, smoothly. Research well!

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Niche

It is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be okay with Fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polls

The best way to increase engagement in your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the leading platforms, you must have noticed that they allow you to pre-load interactive polling questions. Many motivational speakers in India use polls to know what their audience is curious about.

You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  • What interests you most about the webinar?
  • What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  • Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or inquired about the next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our Business Coaching Program. To know more, visit: www.badabusiness.com .

Categories
Business motivation

5 Key Reasons Your Business Should Use Google AdWords

5 Key Reasons Your Business Should Use Google AdWords
5 Key Reasons Your Business Should Use Google AdWords

Once Google launched its Self-Service Advertising Program’ back in October 2000, the online marketing game was changed forever. Decades later, Google was making whopping million-dollar revenue from it. And before we knew it, it became a vital part of many successful online businesses. Today, we know this as Google AdWords.

What is Google AdWords?

For those who are not familiar with AdWords, it is a pay-per-click service that allows you to create and run ads for your business. These ads are then displayed in the search results when a user types a specific keyword related to the product or service he is looking for.

If you are using the right keyword, you are already ahead of your competitors because you are reaching your target audiences who have an interest in your product and service. If you have a business website, it can be beneficial for you. Optimizing your Google Ads and website can lead to an increased Return on Investment (ROI).

Here are five main reasons why your business should use AdWords:

1. Progress is Measurable

Let`s suppose, you give an advertisement by following the traditional method of marketing of putting your product out there on a billboard. How will you measure the success of that advertisement? Can you calculate the number of customers who purchased your product after watching that ad at a bus stop? The answer is no.

But one of the advantages that online marketing has over traditional methods is that its results are easily measurable. AdWords is probably one of the best resources you can have to measure what is working and what is not working in your favor. As it comes equipped with plenty of PPC metrics, you can see what you must repeat and what you must not do again.

2. AdWords is Flexible

Another benefit of using AdWords is that it is flexible. It offers customizable options for your campaign to suit your particular requirements. It offers various features like:

  1. Keyword Match- This feature allows you to display your ad for specific keywords that users search. So you can set it to “Banarsi Saree Delhi” instead of a general search like “Banarsi Saree”.
  2. Ad Extensions– By using this feature you can display your product information, contact details, and a pack of links to your business website.
  3. Buyer`s Persona– This feature helps you to narrow down your audience. You can discover their geographical location, time of the day, their language, and which browser or device they are using.
  4. Support of Other Sites- With AdWords, you also get access to other non-search sites like- Gmail, YouTube, and lots of other partner sites at your fingertips.

3. AdWords Works Faster than SEO

When it comes to SEO, you may get great results but it is a time-consuming process. However, this is not the case with AdWords. Once you create an advertisement and the campaign goes live, ads will appear and you will get instant results.

Thanks to its speed, you can discover how effective your keywords are and how much impact they have on your target audience. You can use those keywords later in your SEO campaign to make it more effective. Where SEO plays a crucial role in your online success, PPC will get you to the top of the search results in minutes.

4. AdWords are More Engaging

More engaging ads mean more revenue! And as Google generates revenue from advertisement, it constantly improves AdWords. And along its way to improve one of its primary sources of income, Google notices that product listing ads and in-video ads on YouTube get more clicks. YouTube has over 1 billion unique visitors a month as well as several billion views a day. It comes second to Google when it comes to search engines.

More engaging ads mean more revenue for Google, advertisers as well as your own business. So why wouldn’t you want your business to be seen by your potential customers?

5. You can Set Advertisement Budget

Here is another thing that makes Google AdWords amazing! You can set a maximum cost per day for your campaign. So how does it help your business? It gives you an idea and allows you to decide how much you are willing to spend on a particular advertisement. You don`t have to worry about going over budget. You can reduce your budget or increase it accordingly.

So, if you are looking to scale your business and increase revenue, Google AdWords can be your best bet! However, if you are new to this concept, you can attend our free Masterclass by Devna Maheshwari only on our Bada Business Community App!

Download Link: https://tinyurl.com/nhav2kp6

Categories
Marketing

3 Greatest Challenges of YouTube Marketing

3 Greatest Challenges of YouTube Marketing
3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Business motivation

4 Tips To Pitch Business Ideas Like A Motivational Speaker

4 Tips To Pitch Business Ideas Like A Motivational Speaker
4 Tips To Pitch Business Ideas Like A Motivational Speaker

Whether you are pitching a new startup business idea to an investor, presenting a new product idea to your client, or interviewing for a job, getting others to believe in you is essential to have a successful life.

But of course, it is often easier said than done. But if you want to be a successful entrepreneur you should work with the best motivational speaker in India. Working with them will teach you how you can sell your ideas even to the most difficult investors.

Motivational speakers are experts who have an impeccable ability to sell their ideas to a captive audience. It is also true that the people attending their seminars and events are primed to receive the message, but their on-point sales tactics make the difference between an average and a good conference.

Only great speakers can share a message that sticks with people. If you too want to become a pro at your entrepreneurial game, here is how you can do it:

1. Focus On Your Audience

The difference between a great and an average motivational speaker is that the farmer knows that it`s not about them, but their audience. Despite all the eyes focused on them, they keep their audience under the spotlight. This is why before delivering speaking; they take their time to understand the people whom they will be addressing.

Understanding their audience means knowing their challenges, problems, conflicts, motivations, and quirks. This may sound like a lot, however, it is vital. It gives you an idea of whom you are speaking and your message will reach the right people.

Similarly, whether you are trying to pitch a new idea to your investor, client, or boss, you must do your homework to understand their persona.

2. Use Inspiring Stories

An inspiring story can go a long way. And when it comes to selling your idea, it is crucial to have a compelling story. A successful business motivational speaker will tell you that visual aids and animated body language will only go so far. What will impress your clients, audience, investors or boss is an inspiring story.

The reason behind it is that when the information is shared in a story form, people remember the message more and for a longer time. They also help to establish personal and emotional connections with your audience. So if you want to sell an idea to potential customers or a niche target audience, make sure that it has the following three elements: a hook, a promise, and a payoff.

3. Build a Sense of Urgency

Human nature is amusing. People don’t want a thing which they need. They want to have scarce things. Creating a sense of urgency by limiting their availability is how motivational speakers create value. If you are an entrepreneur, you can create a sense of urgency or FOMO in various ways while pitching your idea. Most importantly your idea should be something that people actively want and will benefit from.

4. Be Authentic

No matter what you are pitching or who you are pitching to, customers demand authenticity. Don`t try to trick them, deviate them, or be insincere. They will see right through you and get disconnected in no time.

While you must tailor-make your message to your audiences, you must be comfortable with who you are. Be yourself and find your voice. Be quirky on the stage if that is what you are at home. Tell all those interesting stories even if they are embarrassing and personal. The best motivational speakers discover their uniqueness and learn to expose it with confidence in the public.

Selling your ideas is not just about flashy presentations or promising stars. It is purely about understanding your target segment and connecting with them emotionally. If you follow the above-mentioned advice, they will support your ideas- no matter how big or small.

Want to start your own business but don`t know what to do? Become an IBC (Independent Business Consultant) and earn up to INR 1 to 10 lakhs per month. What more? Get an opportunity to be recognized in Dr. Vivek Bindra`s world record creating mass digital webinars & Youtube Videos. Click here for more details: https://www.badabusiness.com/ibc

Categories
Strategy

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!
Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

As a small business owner reaching customers to boost sales is the major goal. Many entrepreneurs often forget about building an online presence via SEO activities. Most often than not, MSME business owners do not take SEO activities seriously and consider them as a liability. But optimizing your website and content according to the guidelines of the search engines can fetch high traffic to your business.

One of the major reasons behind it is that they have seen many organizations struggling with search engine optimization activities. However, what they don`t realize is that many small startup businesses jump over few SEO guidelines that are crucial to yield great results.

Search Engine Optimization (SEO) serves as a critical tool that ensures that your business gains an edge and remains competitive while capturing the right audience.

Here is the list of three common SEO mistakes that small to medium-sized businesses often make—and how you can avoid repeating them.

1. Expecting Results Overnight

SEO requires patience and persistence. And this is something that entrepreneurs must understand because success does not happen overnight. Many small business startup owners hesitate from applying a solid SEO strategy because of the time duration that it takes to see results.

When a new web page is published, Google uses 200-plus ranking factors to measure the quality of your content. Hence, it takes time to validate the relevance of the new content. The content you create helps to build your website reputation and pull up customers organically. The entire process takes around a month before you start seeing results. To come on top of the result page, the average age is almost three years.

Monitor SEO campaign for weeks, use SEO tools like Google Analytics to understand the performance of your webpage and the source of traffic.

2. Customized Research on Keywords

SEO is powerful only when Keywords are powerful. Hence, it is very important to find relevant keywords that meet your customer`s needs.  Keyword-rich content will help yield the highest results. And many new potential customers find new businesses through Google search that includes keywords matching with their requirements.

So try to put yourself in the minds of your customers and apply the keywords that define your ideas and topics.

3. Ignoring Backlinks in your Content

Backlinks are the second most important factor that plays a vital role in Google ranking. When creating a web link, backlinks are non-negotiable! The inclusion of external links into your content boosts your website`s search engine ranking and popularity organically.

Many business owners often skip this fundamental step of an SEO strategy because of the in-depth research and time it takes.

However, it is essential to include quality links that are from credible sources. The guidelines from Google penalize unnatural links and also prohibit links that are not that valuable and useful for the users.

Understanding the factors that can affect your SEO results can be time-consuming and challenging. But once you prepare it with the right approach, it will drive your customer acquisition and yield great results.

To understand how you can boost your business growth and revenue, you can take Business Coaching Program. It not only offers a bundle of exclusive foundation courses and value packs, but also handholding support of a personalized business coach.