Categories
Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Motivational

5 Simple Ways To Monetize Your Instagram Account!

Summary: Instagram is much more than a picture-posting platform. And with the right knowledge and tools, you can earn money too! Want to know how? Find out in this article.

Instagram, which simply began as a photo-sharing app, today has evolved into a powerful marketing platform. Thanks to thousands of brands and influencers, businesses can reach a wider target audience. It has more than a billion active users per month. Approximately 60% of the users turn to Instagram to discover new products, and around 80% of them follow a brand which gives entrepreneurs a golden opportunity to establish their name.

If you are an entrepreneur and are looking to build a brand image, with the right knowledge and tools, you can grow your followers and earn money too. There are many business coaching programs online to learn Instagram marketing, which you can join to gain in-depth knowledge.

Here are five proven ways that will help you to make money on Instagram with a decent number of followers:

1. Sponsored Posts

These days’ brands use influencer marketing to promote their products because it is more effective. This is because people trust word-of-mouth recommendations more than the brands themselves. Consumers look for referrals from their peers when trying to make a purchase decision.

Brands understand the needs of their consumers and hence, turn to influencers to promote their products rather than doing it themselves on their profiles. If you have a decent number of followers, you can start earning as an influencer. Brands focus more on the engagement rate than on increasing the number of followers. Thus, have more in-person interactions with your followers as it attracts more brands.

2. Affiliate Marketing

Sponsored products are not the only way to make some money on Instagram. Working as an affiliate can also help you monetize your account. Every time your follower purchases a product that you recommend in your account, you earn money. They can use a promo code or they can purchase the item by clicking on the affiliate link. The brand tracks the number of sales completed through your recommendation in your profile and pays a commission in return.

You can start by researching the brands that you will prefer to affiliate with, fill out a request form, and if approved, start promoting their products on your account.

3. Sell Your Own Digital & Physical Products

Many Instagrammers make money by selling their digital products. The good news is that Instagram focuses on visual things. Users often visit this platform to get inspiration and discover new products. So, as long as your products have a strong visual appeal you can sell your products on Instagram. Want to learn more about Instagram marketing? You can join the business coaching program; a specially designed program for entrepreneurs by Dr. Vivek Bindra.

4. Become a Brand Ambassador

The high level of influencer marketing on Instagram makes it an ideal place to seek brand ambassadors. Though sponsored posts are common on Instagram, some brands prefer establishing long-term partnerships with influencers. They use them to endorse their products as their brand ambassadors.

Therefore, you can seek opportunities for collaboration with big brands on Instagram to promote their products too. The company will send you their free products to review and promote on your account.

5. Offer Social Media Marketing Services

Today, social media marketing is playing a key role in brands’ marketing strategies because of its strong sales potential. They use these platforms to endorse their products, services, and brand because they can easily find their target audience on these networks.

The competition is growing every day; hence it’s not easy for brands to run ads or post engaging content on Instagram. However, it’s easy to create great content with professional assistance and that’s what they are doing with influencers.

By using the strategies that we have mentioned above, you can simply start monetizing your account in no time. You can also join online coaching programs for entrepreneurs that will help you to understand digital marketing, different platforms, and its wide scope to reach your target customers.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Motivational

5 Winning Habits Every Successful Entrepreneur Should Develop

Summary: Embracing certain habits and best practices can help entrepreneurs achieve their professional and personal goals successfully.

The business world is full of successful millionaires and billionaires who credit their success to good habits. It might be a habit of getting up early or practicing meditation daily, for instance. Or they might take out a dedicated hour for running or simply reading in peace or working with a specific business coach at particular hours of the day.

Personal success can be attributed to a set of healthy habits. Those who stay committed to establishing and maintaining good habits will enjoy boundless success. Though there are many business coaching programs available online which can help you to understand the dynamics of a specific industry in a better way, practicing healthy habits will ensure that you become a successful entrepreneur.

If you are an entrepreneur who is looking to make it big in the volatile business world, here are 5 habits that you should practice regularly:

1. Ready. Aim. Fire

Nothing gets done or no one achieves anything unless one-acts. Hence, it is very important to not just dream, but also act upon it. Make a plan, build strategies and execute it. Make this a daily practice, not only when you are looking to pitch a client, but also in your daily tasks like selling to prospects, identifying clients and partners, and expanding into new markets.

2. Wake Up Early

The reason why waking up early is considered to be the topmost habit of every successful entrepreneur is that many suggest that the body`s natural circadian rhythm is set by waking up at dawn and aligning with the natural process of the day. Many famous personalities like Oprah Winfrey get up at 6:00 am as she takes out time for reflection, meditation, and exercise.

However, rising early does not mean that you need to compromise your total hours of sleep. You can go to bed early to complete your sleep cycle so that you get up feeling refreshed.

3. Prioritize

Being an entrepreneur is not easy. Some multiple tasks and meetings demand your time. However, not every task or meeting holds priority. Hence, it is important to prioritize your work and go down the list in that order. You can also consult your business coach to help you get more organized. This will help you to make your business a priority and not let the pressure of finishing every task in one go.

4. Read

The adage that says, “Books are your best friends”, still stands true to date.  This is why from Warren Buffett to Bill Gates everyone advocates the habit of reading. There are many books related to business, time management, and self-help that can help you to become better equipped and updated with your industry. However, there is one thing that we would like to point out i.e. reading does not stop at traditional media. You can opt for a business coaching program as well in which you can learn and understand the fundamentals of business and its strategies.

5. Connect with other Entrepreneurs

Connecting with like-minded people who share the same goals and vision as yours is very important for the growth of a startup business. You can find new clients, partners, and also mentors via networking. Some of the best ideas emerge when do you brainstorming by discussing them with people who are in the same industry as yours.

You can join the Bada Business community app to connect with professionals coming from different backgrounds with an abundance of experience. It is a platform designed for young entrepreneurs who want to grow in the business world.

Success comes to those who remain committed to their goals with determination and practice healthy habits. You can implement the habits we have mentioned above and believe us you will start noticing results in a few days.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track with a business coaching program. To know more, visit www.badabusiness.com.

Categories
Business motivation

3 Effective Ways To Drive More Online Traffic On Your Business Website

Summary: Want to drive the best online traffic to your product pages? Discover three sure-fire ways to increase customers online.

We are shopping online more than ever! According to India Brand Equity Foundation, “In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion. India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.”

Every year brings a new technology that is superior to the previous ones to give us an amazing online shopping experience. With global eCommerce sales set to exceed $5 trillion in 2022, it is these updates and upgrades that are likely to shape the future of the e-commerce industry.

However, it also means that the businesses will face an increase in competition. The average conversion rate of e-commerce sites is less than 3%. It simply means that designing relevant content that generates more relevant traffic to your startup business website is paramount.

While good website design with fast load speed, mobile optimization, and a strong CTA is important, these factors alone won`t drive traffic. So, whether you are trying to attract your first customer or your thousandth, you can consult a business coach for expert guidance.

Here are three sure-shot ways to drive quality traffic on your product detail pages:

1. Create an A-M-A-Z-I-N-G Product

Nothing can beat an excellent product that does what it claims! Every brand needs to start with a high-quality product because a low-quality product will not convert over the long haul. There was a time when consumers used to believe advertisements. But today, consumers are smart and discerning when it comes to spending their hard-earned money on a product.

This simply means that you must come up with a high-quality product that resonates with your potential customers and compels them to make transactions with you. Here are three factors that will help you to create a valuable product:

Your product needs to either solve burning problems or improve the quality of life of your buyers.

a). Communicate your brand`s mission and purpose.

b). Your product must appeal to your target customers.

c). Get testimonials and feedback as customers trust their circle more than advertisements.

Having a strong marketing strategy is good, but having a product worth buying is real GOLD!

You can find many business coaching programs that can help you understand the concept of online marketing in detail.

2. Build Powerful SEO Strategy

You may have a great product at a reasonable price, but that does not make it unique. Your competitors might be offering the same product category at the same price. What makes your product or brand stand out?

In an e-commerce business, you can easily find out how your competitors are doing by looking at which products appear next to theirs in searches and other digital channels. Search Engine Optimization (SEO) can improve your brand`s identity and attracts more organic traffic. The higher your products appear in the searches, the better chances a shopper will visit your pages and buy your products.

Hence, build a strong SEO strategy for your business website as consumers only interact with the top 10 Google results and rarely make it past the first page. There are business coaching programs through which you can learn about various digital marketing strategies to create an SEO strategy for your product page.

3. Conversion

Once the visitors start visiting your page more frequently, you need to convert those visitors to customers. But converting visitors into customers is not an easy process. Conversion is a science. You can start with split testing, which is an effective method for determining which content has a high conversion rate. See how the target audience responds to each one. You can change just one variable like a headline, or image to Call-to-action.

Now, think about your product portfolio for a moment. Is there anything that you can modify to improve the quality of the product? Have you decided on keywords to get your product to the right spot? Are you deploying any strategy to take your product`s page in the top Google searches? If not, it`s time to get to work on these three strategies that we have shared above.

If you implement and execute these three strategies well, you will likely find the highest-performing product on your website. You can also consult with the best business coach in india to know more about these strategies.

Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.

Categories
Strategy

5 Key Strategies For Small Business To Sustain Online

Summary: To have a sustainable business online in today`s dynamic business world, companies must think beyond traditional strategies and look toward more innovative possibilities.

We are living in a world where digital dependency is at its peak. In this post-pandemic world, embracing digitalization is not a choice, but has become a necessity. A multitude of businesses has already adopted digital processes. However, many are preparing themselves to embrace this ongoing demand of the business by taking help from the motivational coach for entrepreneurs.

But with all its benefits, it is very essential to follow a few key strategies to ensure that your business sustains in this digital era:

1. Create an unforgettable Brand Image

From “Thanda Matlab coca-cola” to “daag ache hain”, a powerful brand image is required for businesses to increase their product sales. Great products and amazing visuals go hand in hand. Great visual imagery can play a crucial role in the success of a business. When we talk about visuals, minute details like symbols and colors, and how you display your products online play a crucial role.

Most businesses pay a great deal to produce an excellent range of products without giving a thought to visual depiction. The online space has cut-throat competition and one of the best ways to give a leap to your business is by investing in quality visuals. Working on your brand image from the start is the best way to create a connection with customers.

2. Adopt a Flexible Pricing Strategy

Any business depends on how the products are priced. If you price your products at a loss or a very less margin, it will be very difficult for you to grow and scale. This is why product pricing is one of the trickiest aspects of a business. With so many options, entrepreneurs often find it difficult to finalize the correct price point keeping customers in the center, while also maintaining brand differentiation.

If you are new to the business world, there are many business coaching programs that you can take to gain in-depth knowledge about the various dynamics of the business world.

3. Minimize Cash on Delivery Failures

Every startup business that starts operating online needs to build trust at the initial stage. Until the customers have built their trust with the brand, cash on delivery is almost inevitable. But it can cost businesses. When a customer returns a product, businesses have to bear the shipping charges- twice.

Verifying orders, limiting payment methods, and incentivizing your audience with discounts with online payment methods will create trust and help you reduce unnecessary spending. Try to optimize payment and order tracking, in the beginning, to avoid any complications in operations later on.

4. Go Slow & Steady

As an entrepreneur, it is not just important to visualize an idea, but also to execute it and keep improvising. The best way to ensure that your business grows consistently, start small. Don`t try to tick all the boxes in one go. Your idea of business will go through multiple stages of trial and error before it comes to flourishing.

So the first step is to test it. Observe and study how your product is getting received by a small section of your audience, before going all out. In an environment that is constantly on change, it is best to refine offering as much as possible.

5. Understand Advertisement & Promotions

The world of advertising is quite difficult to understand completely. However, it plays a key role in introducing a business to the audience. In this age of the internet, digital ads and posts are everything. There are many online courses for entrepreneurs that allow you to pick the best course for your business. So, focusing on social media is something that can help your business to sustain itself in the long run.

The above-mentioned key strategies will help your business to stay upgraded with the latest trend and innovative possibilities. Instead of doing everything on your own, outsource them. Look for trusted people that can cover tasks for you and focus your attention on tasks that need your focus.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

5 Tips To Make Your Video Marketing Game Stronger!

Video marketing is the future and the present, and probably you have heard it everywhere. According to Hubspot, “the video content is no longer an option. It has become a necessary component of any successful marketing strategy.”

  • Around 4X as many people would prefer to watch a video regarding a product than read about it.
  • If you include the word “video” in an email subject line, the email opening rate can boost by 19%.
  • Video marketing can also increase click-through rates by 65 percent.
  • A landing page with a video link increases the conversion rate by 80%.

So if you are an entrepreneur who is working hard on a startup business ideas plan, these statistics might convince you to dip your toe in the pool of marketing possibilities.

Here are five things every entrepreneur must know before you begin producing videos:

1. Tell a Story not A Sales Pitch

Whether you have a startup business or an established one, the rules are the same for both content marketing and video marketing. Hence, similar to content marketing, the value should be on priority. Avoid annoying your customers by constantly bombarding them with your products and services promotion. Instead, center your video on a grasping story.

Also, take out the time to research your customers` desires, wants, and desires, and appeal to them through visual narrative. Put your product or service in the background, and instead focus on human emotion. This will allow people to feel connected with the brand. You can also hire a business coach to work along with you to bring in a fresh perspective.

2. Make ‘How-to-Videos’

If you are planning to launch a new product for your startup business or service this year, make your customers informed through videos. Create a video to give them a demo of how it works. Why? According to a report by insivia.com viewers retain 95% of a message when they watch it in a video as compared to the text.

In addition, around 30% of people`s YouTube searches are for how-to-queries. And YouTube is the second largest search engine, after Google. Also, customers are more likely to purchase a product only after watching how-to videos explaining a product or a service.

3. The Critical First 10 Seconds

10 seconds—that’s how long you will have to grab a user`s attention before he moves on to the next best thing online. Research shows that you tend to lose 1/3 of your viewers by 30 seconds, and 60% of them by 2 minutes. The window is very short and with each passing second, you might lose your customers to your competitors. Hence, get your point across to convince viewers that your video is worth watching.

So start your video with a hook to grab users` attention, and then immediately convey why they should keep watching.

4. Don`t Be Discouraged

We probably come across thousands of videos, some of them excellently well-scripted with awesome sound and visual quality. Though, we all love to make ultra-professional videos, many small to medium-sized businesses lack the budget and manpower for this. But do not be disheartened!

You don`t need expensive video equipment to make good videos. Video quality is not the most important thing, but rather the content. Content is the most important qualifier in successful video marketing. And smartphones can be your best bet if used to their maximum potential.

5. Don`t Be Predictable

Unless it`s not the day of your paycheck, predictability is boring! And, a boring video can do more harm than good. Make videos that will make your customers laugh, teach them something new and take them into another world. Put all the essential ingredients like comedy, wit, charm, honesty, and product description, and you will realize that originality has many takers.

Even if you are in a boring business, videos can still be an interesting and super-fantastic way to let your customers gain an insight into your products and services. A highly engaging video can work like a charm for your business if done properly.

To give your aspirations wings, you can take our Business Coaching Programs through which you will gain in-depth knowledge about the distinct business dimensions. From content marketing to video marketing, we have it all, only if you are ready to learn.