Brand strategy – Bada Business

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

Marketing is never easy, especially for startups where the budget is always a constraint. But, if you have a product that can resolve the problems that consumers are facing and your product is in great demand, you can easily build your brand’s reputation without burning a hole in your pocket.

With Social Media Marketing has become affordable and effective. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer plenty of tools and insights that can help you to reach your target audience without having to hire an ad agency for the promotion of your brand.

So, how can you take full advantage of the power of social media to build your brand’s presence online? There are a few ways that will establish your brand, not to mention without spending a single penny.

Here are some of the best low-marketing ways through which you can make your brand Viral without shelling out much money:

1. Touch Emotions

Do you remember the much famous Cadbury advertisement in which a girl dances as soon as her friend hits a boundary during a match? Well, that is the power of emotions!

An ad or a TV commercial becomes immortalized in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Today, many brands often create advertisements that boast only about their products and features. These kinds of advertisements scream- “we are selling.” Customers today are tired of meaningless blabbering and information that only talks about the company’s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Try to give a personal touch to your branding, so that your customers can connect with them. You can watch how to make perfect ads that will sell from Dr. Vivek Bindra- the best business coach in India, here:

2. Create a Story that sends out a Social Message

The human brain gets more influenced by emotions rather than logic. This is why from Surf Excel to Dove; brands have come up with excellent ads with simple visualization, but a beautiful and powerful social message.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with a maximum number of people. All you need to do is use your creativity. You can work along with a business coach who can support you and guide you to build your brand.

3. Give Customers Something to Hook On!

A great jingle, an unforgettable headline, or the message- it could be anything! But one has to give the audience something to hook on!

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Business Coaching Program” course. In this course, you will gain in-depth knowledge about taking your business to new heights. To know more about this course, click here: www.badabusiness.com

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

What are the needs or problems of your customers?
How does your brand fulfill those needs or solve those problems?
What values and qualities are important to your brand and your primary customer?
What type of experience do you want to be associated with your brand?
How will your brand enhance your primary customer’s life
Does it make their lives easier?
How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com