corporate trainers – Bada Business

5 Tactics To Retain Top Performing Employees In The Organization

Summary: The great resignation is an opportunity for employers and businesses to reassess, re-engage, and redefine strategies and make them more employee-friendly.

The time that we all have spent during the pandemic working remotely has played a key role in the revolution of ‘The Great Resignation.’ It has given some time to the people involved in a rat race to think about their work-life balance in a way never before possible.

According to an estimate, around 4 million workers per month are quitting their jobs. This is a revolution that is causing great disruption across the globe. While many companies, business coaches, corporate trainers, and leaders are trying to address the problem, many will continue to struggle because they don`t understand the reason behind their employees leaving in the first place.

The majority of the workers are quitting their jobs because of low pay, lack of growth opportunities, toxic culture, and feeling disrespected. Employers and leaders should look at this as a challenge and start reassessing, redefining, re-engaging, and adjusting direction by using the following strategies:

1. Begin By Hiring the Right People

Hiring a person who aligns with your company`s goal and core values typically leads to long-lasting, mutually beneficial hires. It helps to build a team that can work together and employees who feel valued and share values with the company they work for are more likely to stay. Quick or bad hiring practices will leave you in a sticky situation where you will be subject to more resignations.

2. Show Genuine Appreciation

According to one report published in Mckinsey, employees want to feel valued by their managers and their company. Of course, they seek sufficient pay, benefits, and perks, survey data shows that it’s the appreciation and respect that they want from their seniors.

The best motivational speaker in India– Dr. Vivek Bindra says, “Every action which is appreciated, gets repeated.” But how do you show appreciation? If your team is handling a challenging project, send personalized “thank-you” gifts to every member. While people do like bonuses, the key is linking the gift with genuine appreciation. If your employees are feeling burn-out, close the office for an unplug-and-recharge day.

3. Offer Training

Training and professional development are two important keys that can help an employee to grow in his career. You can arrange a few sessions with a business motivational speaker or can provide online training and other coaching tools that can prove to be effective in showing your team members that they are valued. It will not only increase the person`s value but will also their career marketability.

4. Be Generous with Pay & Benefits

Many companies in India still do not feel comfortable with the idea of giving their employees a ‘five-day-working’ culture because they feel why they should pay to give their employees paid offs. However, this is the worst mistake that they can do. Many employees often leave their companies not because of the better pay but because of work-life balance.

Also, offering competitive salaries and benefits packages will give you a fighting chance to land and retain top-performing employees. Practices like bonus plans, compensation reviews, and annual benefits will ensure that your top talent feels appreciated.

5. Offer Work-Life Balance & Flexibility

Thanks to the pandemic, many companies have adopted a “productivity over time in the office” philosophy. However, many companies still have not learned about the hybrid work culture. This is one of the major reasons behind employees quitting their jobs. Adopting a hybrid culture can be a major factor in retaining staff.

While organizations will always face a percentage of resignations each year, smart and committed companies can take real steps, including the ones mentioned above, to overcome the “Great Resignation” by valuing, inspiring, engaging, and retaining employees — especially top performers.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.