Tag: Seo strategy

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Business motivation

3 Effective Ways To Drive More Online Traffic On Your Business Website

3 Effective Ways To Drive More Online Traffic On Your Business Website
3 Effective Ways To Drive More Online Traffic On Your Business Website

Summary: Want to drive the best online traffic to your product pages? Discover three sure-fire ways to increase customers online.

We are shopping online more than ever! According to India Brand Equity Foundation, “In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion. India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.”

Every year brings a new technology that is superior to the previous ones to give us an amazing online shopping experience. With global eCommerce sales set to exceed $5 trillion in 2022, it is these updates and upgrades that are likely to shape the future of the e-commerce industry.

However, it also means that the businesses will face an increase in competition. The average conversion rate of e-commerce sites is less than 3%. It simply means that designing relevant content that generates more relevant traffic to your startup business website is paramount.

While good website design with fast load speed, mobile optimization, and a strong CTA is important, these factors alone won`t drive traffic. So, whether you are trying to attract your first customer or your thousandth, you can consult a business coach for expert guidance.

Here are three sure-shot ways to drive quality traffic on your product detail pages:

1. Create an A-M-A-Z-I-N-G Product

Nothing can beat an excellent product that does what it claims! Every brand needs to start with a high-quality product because a low-quality product will not convert over the long haul. There was a time when consumers used to believe advertisements. But today, consumers are smart and discerning when it comes to spending their hard-earned money on a product.

This simply means that you must come up with a high-quality product that resonates with your potential customers and compels them to make transactions with you. Here are three factors that will help you to create a valuable product:

Your product needs to either solve burning problems or improve the quality of life of your buyers.

a). Communicate your brand`s mission and purpose.

b). Your product must appeal to your target customers.

c). Get testimonials and feedback as customers trust their circle more than advertisements.

Having a strong marketing strategy is good, but having a product worth buying is real GOLD!

You can find many business coaching programs that can help you understand the concept of online marketing in detail.

2. Build Powerful SEO Strategy

You may have a great product at a reasonable price, but that does not make it unique. Your competitors might be offering the same product category at the same price. What makes your product or brand stand out?

In an e-commerce business, you can easily find out how your competitors are doing by looking at which products appear next to theirs in searches and other digital channels. Search Engine Optimization (SEO) can improve your brand`s identity and attracts more organic traffic. The higher your products appear in the searches, the better chances a shopper will visit your pages and buy your products.

Hence, build a strong SEO strategy for your business website as consumers only interact with the top 10 Google results and rarely make it past the first page. There are business coaching programs through which you can learn about various digital marketing strategies to create an SEO strategy for your product page.

3. Conversion

Once the visitors start visiting your page more frequently, you need to convert those visitors to customers. But converting visitors into customers is not an easy process. Conversion is a science. You can start with split testing, which is an effective method for determining which content has a high conversion rate. See how the target audience responds to each one. You can change just one variable like a headline, or image to Call-to-action.

Now, think about your product portfolio for a moment. Is there anything that you can modify to improve the quality of the product? Have you decided on keywords to get your product to the right spot? Are you deploying any strategy to take your product`s page in the top Google searches? If not, it`s time to get to work on these three strategies that we have shared above.

If you implement and execute these three strategies well, you will likely find the highest-performing product on your website. You can also consult with the best business coach in india to know more about these strategies.

Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.

Categories
Strategy

How To Create A Blog Post People Genuinely Want To Read?

How To Create A Blog Post People Genuinely Want To Read?
How To Create A Blog Post People Genuinely Want To Read?

Whenever someone asks about money making ideas that can be started from home, blogging is the first thing that comes to mind. No matter whether you are a student, a housewife, an entrepreneur, or a social media influencer, blogging is an amazing idea to start a freelancing business as it does not need any investment.

If you have a creative bent of mind and love to align words into a melodious story, then you can earn a good amount of money through blogging. However, to monetize your creative blog posts, it is important to consider few factors in mind.

Unless people genuinely want to read your blog posts, you can`t monetize them. The average blogger spends around 60-90 minutes writing a 500-word blog post. That`s a lot of time spent on writing one creative blog which can go to waste if it doesn’t drive traffic and no one is reading it.

Then how can you write a blog that will not only drive traffic but also money?

Follow these tips to ensure that you are heading in the right direction:

1. Avoid Promotion

The foremost important rule of blogging is to avoid promotion. No one wants to read a sales offer written in a format of a blog post. So avoid it like a plague, at all cost! Whether it is self-promotion or the promotion of an affiliated brand, direct promotion in a blog post is obvious to everyone. So do yourself and your blog post a huge favor, and make your post more engaging minus the promotion.

2. Use Great Visuals

Videos, infographics, pictures- content these days can be so much more than just words on a page. Yes, creating excellent visuals might take time, but it is worth the short. A blog post that has interesting infographics and appealing visuals can give astronomical ROI. Visuals can make or break your content. If applied effectively, it can be an amazing low investment money making ideas.

3. Use Real-Life Instances

Your opinion is valuable. However, real-life experiences and real-world examples are priceless. It makes it more reliable and increases credibility. Always use case studies, cite sources, quoting experts, and use as many examples as you can. It will help you to establish authority for you, your post, and your brand.

4. Give a Personal Touch

Everyone has a unique style. So whether you are a freelance writer or running a digital marketing agency, spend at least 10-15 minutes personalizing your content. Add your flare. Establish your brand. A little touch of personalization can make your content more valuable and readable for your readers.

5. Pay Attention to Format

A plain simple text is boring to the eyes. No one would like to read your posts without heading, subheadings, organization, and order. If you struggle with organizing your posts and having them flow naturally, you can start with writing bullet points of what you want to cover. You can use these points as headings to make your blog more structured.

6. Get More Readers

It is not necessary that anyone who starts writing will have thousands of followers. So how will you get people to read your blog post? Make a strategy and work on it to ensure that your content is reaching your target audience. You can also send an email newsletter to your email list. If you have social media accounts, you can include your blog`s link in all the media channels. Use long-tail keywords in your blogs to make them more SEO optimized. It will help people find you when they type a certain keyword.

Writing needs practice, hence make it a habit. Gradually, you will grow followers on your blog through the above channels. If you are thinking about starting a blog channel, keep these tips in mind to ensure that your blogs drive huge traffic. If you manage to do these things, over time, your blog posts will reap benefits.

If you want to start a startup from the scratch, you can take our Business Coaching Program. You can learn in-depth business dynamics from the top industry experts.

Categories
Strategy

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!
Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

As a small business owner reaching customers to boost sales is the major goal. Many entrepreneurs often forget about building an online presence via SEO activities. Most often than not, MSME business owners do not take SEO activities seriously and consider them as a liability. But optimizing your website and content according to the guidelines of the search engines can fetch high traffic to your business.

One of the major reasons behind it is that they have seen many organizations struggling with search engine optimization activities. However, what they don`t realize is that many small startup businesses jump over few SEO guidelines that are crucial to yield great results.

Search Engine Optimization (SEO) serves as a critical tool that ensures that your business gains an edge and remains competitive while capturing the right audience.

Here is the list of three common SEO mistakes that small to medium-sized businesses often make—and how you can avoid repeating them.

1. Expecting Results Overnight

SEO requires patience and persistence. And this is something that entrepreneurs must understand because success does not happen overnight. Many small business startup owners hesitate from applying a solid SEO strategy because of the time duration that it takes to see results.

When a new web page is published, Google uses 200-plus ranking factors to measure the quality of your content. Hence, it takes time to validate the relevance of the new content. The content you create helps to build your website reputation and pull up customers organically. The entire process takes around a month before you start seeing results. To come on top of the result page, the average age is almost three years.

Monitor SEO campaign for weeks, use SEO tools like Google Analytics to understand the performance of your webpage and the source of traffic.

2. Customized Research on Keywords

SEO is powerful only when Keywords are powerful. Hence, it is very important to find relevant keywords that meet your customer`s needs.  Keyword-rich content will help yield the highest results. And many new potential customers find new businesses through Google search that includes keywords matching with their requirements.

So try to put yourself in the minds of your customers and apply the keywords that define your ideas and topics.

3. Ignoring Backlinks in your Content

Backlinks are the second most important factor that plays a vital role in Google ranking. When creating a web link, backlinks are non-negotiable! The inclusion of external links into your content boosts your website`s search engine ranking and popularity organically.

Many business owners often skip this fundamental step of an SEO strategy because of the in-depth research and time it takes.

However, it is essential to include quality links that are from credible sources. The guidelines from Google penalize unnatural links and also prohibit links that are not that valuable and useful for the users.

Understanding the factors that can affect your SEO results can be time-consuming and challenging. But once you prepare it with the right approach, it will drive your customer acquisition and yield great results.

To understand how you can boost your business growth and revenue, you can take Business Coaching Program. It not only offers a bundle of exclusive foundation courses and value packs, but also handholding support of a personalized business coach.

Categories
E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

Categories
Business motivation Technology

Doing Business Online? Here Are 3 Things You Should Know About SEO

The pandemic has led to digital boost. Many businesses have turned online to sustain in the market. Nowadays, startups live and die by the clicks they get. If the website is not optimised for search, potential customers won’t find you, which will affect your business. But Search Engine Optimisation (SEO) is constantly evolving. If you are not keeping up with new rules and strategies, then you might not sustain in the online market. If you are not in a position to hire an SEO expert, then here are some tips to boost your ranking.

Invest in rich and helpful content

If you are in the online business, you must be knowing the importance of good content. When users do a web search, they are looking for someone to solve their problem- if your website does not do that then you risk losing them right away.

One way to stop users on your site is by using videos. Pages with video retain visitors longer than those without. When they click an interesting video and watch it for a minute or long then Google thinks that users are satisfied with your content. As a result, your website ranks higher.

Realise that SEO is more just than keywords

While SEO focuses on keywords and site traffic, but its more than that. SEO is about sharing high-quality content and standing out among competitors. To implement a good SEO strategy, start with your content. The site’s content should be easy to read and it should answer the questions what your audience is looking for. Also, the site should offer customer support which will encourage visitors to linger.

Aim for the sweet spot

Some SEO strategies offer short term growth. Others play the long game, building huge amounts of backlinks. The sweet spot is high search volume, low competition and low keyword difficulty. Short-tail keywords like “racing games” will have higher volume and enormous competition.

Long-tail keywords like “best racing games to play in 2021” will have less volume and less competition. You should go for one like “coolest racing games,” which has less competition but more search volume. No only good strategy will result in higher SEO performance, but you will enjoy more visibility and sales, too.

Categories
Marketing

3 Easy Marketing Tips for Startups in 2020

मार्केटिंग
मार्केटिंग

What is marketing? Why do we need to do marketing?  These are a few common questions we ask us when we embark on the new business.  Getting your new startup off the ground is all marketing it to your target consumer and gaining a place among them. We need marketing to produce your brand visible among your consumers. Every product, service, and everything needs an equal amount of marketing.

When you initiate a new startup, it is a challenging task, and for sure one of the biggest challenges in starting to build your brand awareness and chose the right marketing for the product.

In such a situation, we are here with some quick tips for you to help you to do the correct marketing of your company.

Online Adverts

Online marketing is the simplest and popular investment.  It guides you to target a certain web demographic and target audience. There are three big online advertisers like Google, Facebook, and Amazon who give you a clear understanding of your customer.

Online ads are growing rapidly with changing times. This will facilitate you to expand your business on a large scale, and it’s easy to handle with the help of tools. It gives multiple opportunities for both minor and large to enhance marketing. So, start adding online advertising in your strategy to boost your presence.

SEO Strategies

SEO strategies are the most familiar and beneficial strategy for your business. It will help you to improve your ranking in search engine results. Today one of the most potential marketing strategies which creates a vast impact on your company goals.

When you desire to focus on attracting user who is actively searching for information about your industry or product-related information, this is a lot more efficient in reaching your target audience. Additionally, this permits you to reach your audience while they are already looking for the information.

Virality

These days, many startups are owned by a young entrepreneur who is digital-savvy people. If you are one of them, then this strategy is made like this good marketing strategy for you. Here you need to create some content that encourages your consumer to share and promote your brand. Now many brands collaborate with influencers to promote themselves.

If you want to move ahead with this marketing strategy, then started working on creative concepts and bounce up your ideas off. It can be in terms of the giveaway, contest as virality gives your brand a huge marketing boost with little investment.

When you plan to build up your brand, remember to keep marketing as one of the most important aspects. There is no requirement of spending tens of thousands of money in the beginning.  Well planned and observed marketing strategy can help you to build your brand reorganization among the target audience. Three major marketing strategies to start with is mentioned in the article. These strategies will help you grow your brand and reach out to your audience easily with less investment.