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Strategy

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service
5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

No matter how unique your products are or how lowest the price you are offering on the internet, it doesn’t guarantee customer loyalty and conversions.

Given the cut-throat competition in the market space, it`s only an exceptional customer experience that sets you apart. Hence, delivering a world-class customer experience that guarantees customer satisfaction is more important than ever.

According to a Gartner report from the 2019 Customer Experience Management Survey, organizations nowadays are committed to improving their customer experience (CX) more than ever. A good customer experience is the sum of all interactions that a customer has with your company. It is a summary of they reach your business website and their transactions. It also includes interactions before and after a sale.

If you are an entrepreneur, you can also find many online business courses for entrepreneurs where you can learn how to give your customers an unforgettable experience. It is a crucial aspect of any business as it determines whether or not consumers will buy from your brand and become loyal customers.

Here are the 5 key strategies that will help companies to build a world-class customer experience:

1. Create a Customer Experience Vision

Before you start making a unique strategy to give your customers a unique experience, it is important to set a vision. Being an entrepreneur requires you to create a clear strategy that is consistent and sets out straight your objectives.

2. Understand Customer Behavior

Customer behavior is constantly evolving. Thus, observing the current trend and pattern is important. You can`t provide a good customer experience without knowing your customers in and out. A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company.

A quick tip that you will not find in any online course for entrepreneurs is that you should interact with your customers directly and have every level of the organization speak with your customers and not just through the customer support team. This will give you a clear insight to provide your customer with an excellent experience.

3. Think of Customer`s Pain Points

Due to the personal and financial losses inflicted upon people all across the world due to the pandemic, the financial flexibility of the customers is limited. So what frustrates your customers? What makes them change their mind while making transactions? What stops them from being loyal to you? Consumers these days have a low tolerance for bad experiences. A good or bad experience in any single channel can result in winning or losing a lifelong customer. To offer a unique customer experience, you have to listen to your customers. You can do it by analyzing data related to their user journey, by directly interacting with them, or focusing on social media pages. So, businesses these days can`t afford to risk ignoring a customer`s touch-points.

4. Build Strong Relations with Customers

To build meaningful relationships with customers, companies need to interact with them across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

5. Focus Less on Who Your Customers are and More on What they do

Focusing more on what people are doing rather than who they are will be more important metrics in years to come. Having this data record will have a dual benefit. It will help to improve the customer experience without compromising a person`s privacy.

No one wants to do business with a company that treats you poorly. Hence, providing an exceptional customer experience is vital in today`s time. By using the above-mentioned techniques, you can build strategies to give your consumer a world-class experience.

Want to build a strong relationship with your customers? Bring your company and customers together! With the Problem Solving course, companies have achieved a whopping boost in their business sales productivity. To know about this most-loved course, click here: https://www.badabusiness.com/psc

Categories
Process & Business Expansion

5 Ways Small Kirana Store Owners Can Make Big Profits In 2022

5 Ways Small Kirana Store Owners Can Make Big Profits In 2022
5 Ways Small Kirana Store Owners Can Make Big Profits In 2022

Summary: With Grofers, Big Basket, and now Flipkart and Amazon delivering daily groceries many small Kirana owners are worried about their sustainability. But do they have to worry about the future of Kirana stores? Let`s find out.

India has always been a country in which two contrast opposite worlds coexist. One world belongs to the top 5 percent that only talks about luxury cars, boutique hotels, and bungalows, while the other half belongs to five-rupee biscuit packs and one-rupee shampoo sachets.

This stark reality also supports the recent study by EY according to which 79% of Kirana stores in non-metros and 50% in metros saw new customers amidst the pandemic and even after that.

A Kirana store is the backbone of the Indian grocery market. And when the world was grieving under the pandemic these stores have proved extremely beneficial to keep our plates filled with food. A Kirana store is like a departmental store that caters to the need of the daily essentials of people. It is mostly present on every corner of the street.

According to The Hindu, there are around 12 million neighborhood Kirana stores that dominate the domestic grocery retailing landscape of India with a 90% market share. During the pandemic, they have emerged as heroes, with people depending on them to procure daily essentials.

Another study by EY states that 20% of Kirana stores are also embracing digital platforms to order their supplies.

Kirana stores will remain evergreen as most of the people in India still rely on their local grocery stores for essential needs. Though many eCommerce brands are swearing by the innovative direct-to-customer marketing in retail, the fact is that it was local Kirana stores that have traditionally serviced the daily needs of the customers directly.

However, many Kirana store owners are still working on old and traditional methods due to which they are struggling with sales and customers.

So, if you are planning to open a Kirana store, or already have one, 2022 can open a store of opportunities for you. Here are five ways in which Kirana shop owners can increase the profits of their small businesses in 2022:

1. Embrace Technology

The pandemic has shown a new direction and world to businesses and customers too.  Almost everyone prefers digital transactions as they do not want to expose themselves courtesy to infection. Today, when everything is available online, taking your Kirana store online can be a profitable scheme.

The online Kirana store is not a new concept. Many Kirana store owners have started selling their products online. Taking their Kirana store online provides a wide exposure and helps to boost sales as it allows customers to place orders from the comfort of their homes.

2. Create USP

Owing a Kirana store means facing a lot of competition. Hence, to ensure that your store keeps up with the competition, you must give your customers a unique experience that they don`t receive at other stores.

In a Q&A session with Dr. Vivek Bindra- the best motivational business coach in India, a Kirana store owner asked him how to increase his sales. To which he replied that he should create a unique selling point for his business. One option could be that most of the Kirana stores remain closed on weekends. This is a perfect opportunity for you to attract customers and improve your sales. While other shopkeepers would be busy sleeping or enjoying their weekends, you can boost your sales.

3. Build a Website for Your Store

To gain more customers, you can also list your Kirana store on various online shopping websites like Amazon and Flipkart. You can easily register your store online, and if anyone purchases a product, you can parcel the same to them.

Apart from listing yourself with giant sellers like Amazon, you can also create a website online. This will give your regular customers the convenience of ordering from the comfort of your home. If you already have a website and still you are struggling when it comes to scalability, you can also consult with the best business coach in India.

4. Focus on Customer Relationship

Relationship with customers is the key to higher sales. And, building a relationship with customers ensures that they do not go to your market competitors. Talk to your customers nicely, and give them a unique experience so that they come to only your shop. You can also offer discounts on various products, as it is the best way to attract customers.

Understanding your customers is important in any business. If you are the owner of a Kirana store the above-mentioned tips will help you to boost sales. You can also upgrade your Kirana store into a departmental store with zero to low investment.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: https://www.badabusiness.com/psc

Categories
Business motivation Strategy

5 Exceptional Ways To Collect Testimonials From Customers

5 Exceptional Ways To Collect Testimonials From Customers

Summary: Testimonials are the best way to build trust among customers. But many entrepreneurs shy away from asking their customers to give feedback. Discover five ultimate ways to collect testimonials.

Everyone loves compliments. It is a gift that nobody in this entire world gets tired to receive. Not only they are free, but they are also valuable. It keeps on giving emotionally, mentally, and professionally too! Yes, you heard that right.

Quote someone as saying that your service or product was incomparable to the line of choices available in the market, or you helped them double their income and scale their business and your chances of getting more customers for your business increase.

In fact, according to a survey conducted by Bright Local, “92% of customers say that they read online reviews before purchasing a particular product.”

Many entrepreneurs often ask the best business coaches about the right way of asking their customers for testimonials because they feel so nervous that they avoid it altogether. Most often a great testimonial can help you get a lead or convert a potential customer into a loyal one.

So, if you are looking for not-so-expensive ways to promote your brand and increase its credibility, here are five ways in which you can collect a reservoir of testimonials starting today:

1. Check Your Facebook Reviews

If you are a startup, it means you must be having a business page on Facebook too! And Facebook is the first place where you should look for the reviews that your customers have given you. Facebook testimonials can be quite detailed and can highlight what your business does in an ideal way.  So, if the comment section is vacant, it is time to ask your customers for their testimonials.

Talk about what you do everywhere. Get into conversations with people and offer them solutions for their problems. You might have to step out of your comfort zone to ask for a testimonial after offering your product or stellar advice.

2. Ask the Right Questions

Would you recommend us to your friends and family? Did our products satisfy you?

If you want great testimonials then you have to ask creative questions. Questions that can be answered with a simple yes or no must be avoided at any cost. Instead, ask questions that require a bit of engaging explanation. For instance, you can ask your customers what are some reasons you would like to recommend us to your friends and family? Or How our products have changed your life?

The best business coach in India Dr. Vivek Bindra suggests that a customer wants a product that has a relative story attached to it. And while asking for a testimonial you should encourage them to share their journey.

3. Stay in Touch Throughout the Process

Most often startups send a feedback form to their clients at the end of their journey and try to pull testimonials out of them. But Dr. Vivek Bindra recommends staying in touch with your customers through their journey with you. Keep asking them what is working for them and what is not.

When you stay connected with them, you can have testimonials that show their experience at each stage of the process.  If you will wait until after you have finished serving them, they may not be able to remember the details accurately. So, it is important to capture the correct information at every stage.

4. Pull from Various Formats

Gone are the days, when the only way to get testimonials from your client was by sending them a feedback form. Today, thanks to so many platforms you can get creative while asking and showcasing your testimonials.

If a customer sends you a message on Instagram, take a screenshot and share it. Got an email from a client gushing about how his or her sales grew into a double? Save it. Just be clear with your clients that how important it is for you to know their experience and always tell them that you would like to share it. Always give them the option of excluding their name.

5. Never Stop at Just Three or Four

Would you love to see hundreds of testimonials from happy customers or would you rather see just a handful? Numbers are important. It shows that the products have been used by various customers and not just a few. This helps to build credibility, even if you don’t have long and elaborated testimonials.

Testimonials are pure love from your customers that also stand witness to the goodness that you offer through your products and services. The more the merrier. So, use the above ways that will help you to get testimonials from your clients.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

Categories
Startup

How To Automate Business Processes & Why Is It Crucial For Startups?

How To Automate Business Processes & Why Is It Crucial For Startups?
How To Automate Business Processes & Why Is It Crucial For Startups?

If you have a small startup business with 3 or 4 employees then the automation of business processes is a low priority. But if your business has more than 10 employees, then your company needs to consider a few must-have processes and take a hard look at which business processes can be automated.

Why every startup business needs a process?

When a business is small, there is less possibility of making mistakes. But when you think about scaling, some of the tasks that are repetitive and are done manually they need to be automated. Automation can improve efficiency. Business automation of a few processes can also reduce errors that come with business expansion. If you are confused, you can also take help from the best business coach in India Dr. Vivek Bindra to understand the concept in detail.

So what are some strategic ways to automate business processes? And which processes should be automated first? Well, we are going to answer all your queries.

But first things first!

What is business processes management and why your startup needs it?

Processes are the heart and soul of a successful business. Business process management is how you effectively manage all the processes. It impacts multiple teams and employees as all the activities in your company happen as processes. When you start taking processes seriously, a BPM becomes a tool that can help you achieve your business goals.

Business process management is a practice of managing all business processes that help to achieve an outcome. It is an ongoing activity that helps to identify key areas that need improvement.

Business process management works in multiple forms. Though some processes can be completely automated, others need human input for making decisions. Here are three types of business process management that every organization must have:

1. Human-centric BPM

As the name defines, this type of business process involves human inputs. The decisions are made by humans and most of the heavy task is performed by humans. The scope of the business automation process is limited here.

To help employees understand and manage the process easier, it offers a visual interface too. Since this process impacts employees directly, this process needs more attention as compared to others.

2. Document-centric BPM

A document-centric business process is built on the foundation of a particular document. The main agenda is to send the multiple approvers who are involved in the process and get it approved. The document-centric BPM helps to reduce the need for emailing documents back and forth and increases efficiency.

3. Integration-centric BPM

The integration-centric business process management is centered on the integration of different software systems. Its main focus is on creating a smooth flow of data between the networks and software tools.

Now, when you are well aware of business process management, which processes should be automated first? Here are 3 ways in which you can automate critical processes in your business:

a). Find Functional Areas of Operations- Though it may sound tempting to replace roles with artificial intelligence to save cost, that is not how automation works. Human intervention will remain imperative. So, identify functional areas in your business that may have opportunities for improvement. This may include accounts payable, sales teams, inventory management, customer service, and other areas of business operations. You can also get the guidance from an expert or the best business coach in India to help you find areas that needs to be automated.

b). Create Standard Operating Procedures- SOPs as popularly known is a document that explains the exact steps to carry out a certain task and complete the responsibilities within a role. And many business coaches advice to create SOPs by employees for their designated tasks. To work smoothly, a process needs to be clearly defined with steps and actions to take.

c). Identify Repetitive Task– identify tasks that are repetitive and exist within the roles of each department. This will help you to gain perspective in areas where you are most exposed to risks or operational deficiencies. Go through the SOPs that your employees have created. Spend the time to complete tasks according to SOPs to weed out the repetitive tasks.

A successful businessman needs an efficient team and organized business activities. If you need to reduce expenses and focus on your core business by making processes and introducing business automation.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. Solve your problems in just one click: https://www.badabusiness.com/psc

Categories
Finance

5 Smart Ways To Eliminate Debt & Grow Your Small Business

5 Smart Ways To Eliminate Debt & Grow Your Small Business
5 Smart Ways To Eliminate Debt & Grow Your Small Business

If you ask any small business owner or entrepreneur to name their foremost hardest challenges that don`t let them sleep in the night, they will say without a second thought- money!

Paying off debts, growing business, increasing profitability, and achieving financial freedom are a few challenges that SMEs and MSMEs often face. This was true before the pandemic, but after it, it has become even more crucial for entrepreneurs to overcome money challenges.

According to a survey published in Forbes, “95% of businesses surveyed said the pandemic had affected their bottom line, and 53% estimated that 2020 revenue would drop by more than a quarter.”

Even the best business coaches often come across questions like ‘how to get my business out of debt’ or ‘how can I repay my loan as soon as possible’ by small business owners.

Most entrepreneurs begin their start-up by arranging funds through debt funding, equity funding, loans, or through other less formal sources like friends & family. But the experience of being in debt can be scary as well as overwhelming.

If managed smartly, borrowing funds can help you accomplish your goals. On the other hand, mismanaged business debts can not only affect your financial wellbeing but can also cause mental stress, especially to small business owners that are worse affected due to the Covid-19 pandemic.

There are many government schemes to help small business owners with loans. The Indian government had offered relief to MSMEs in the form of subordinated debts, collateral-free loans, and equity infusion through its Fund of Funds (FoF) scheme in 2020. This scheme proposes to purchase up to 15% growth capital in high-credit MSMEs.

You can watch this video by Dr. Vivek Bindra on “How to Pay Off Your Loans”:

If you have a well-thought financial plan, you can solve the cumbersome process of taking your business out of debt, just like others. Here is how you can chart your way out of debt:

1. Manage Your Debts

The first step that will take you closer to managing your debt is to organize all the details of exactly what you owe. Make a list of your debts with EMIs, interest rates, and tenures. This will help you recognize the costliest debts.

2. Settle Costliest Debts First

After sorting out your debts, pick the costliest one! Costly debts, if not paid on time, will extract the highest interest. This can drain your finances. Hence, settle your costliest debts on a priority basis.

3. Plan Monthly Budget

One of the most vital debt management techniques is to plan your monthly budget. Make a list of your income & expenses while deciding your monthly budget. This will give you a clear picture to think about ways to reduce your daily expenditure. Having details of monthly cash inflow and outflow can help you save money that you can use to clear your debt.

4. Consolidate Loans

Sometimes keeping a track of all the loans can be difficult. If you have too many loans, consolidating them into one can be a good idea. This will leave you with just one EMI. Business loans, personal loans, and credit cards provide you with this option. It will remove various debts and leave you with just one loan to track.

5. Insure Against Economic Shocks

The future is uncertain and it is wise to protect yourself from uncertainties that you might be exposed to. E.g. a loss of a job could lead to delayed EMIs. So, to avoid such situations, create an emergency fund to help you sustain yourself during a bad phase. Ideally, this fund should be 3-6 times more than your current monthly income.

Repaying loans is a moral, legal, and also financial obligation. With smart and effective debt management strategies, you too can get your business out of debt. Learn how to manage your debt with the top-industry leaders from our Problem Solving Courses.

Categories
Business motivation

5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!

5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!
5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!

Summary: You can`t build great wealth without a strong foundation. Period.

No matter which university you attend and how qualified you are; it alone is not enough to strike success. You can go to the world`s best university and enroll in numerous professional courses, but nothing can beat the experience and knowledge that you gain from those who have been in the industry and riding the waves.

From Dhirubhai Ambani to Gautam Adani, Steve Jobs to Bill Gates many successful millionaires and billionaires have not attended formal schooling. But that does not mean that you should discontinue your education. Take quality education, but also learn from the experts. Enroll yourself in webinars where top industry leaders are sharing their knowledge, experience, and lessons that you might never learn anywhere else.

For such an experience, you can download Bada Business Community App where you can attend a free Masterclass with Billionaires.

One of the major goals behind this unique idea of Dr. Vivek Bindra is to prepare today`s generation for entrepreneurship. Hence, it is crucial for everyone who wants to start their own business to learn from instructors who have practical, real-world experience within a particular field.

Here are some of the major benefits of learning from professors with industry experience:

1. They Can Help You Understand Industries Better

The business world is vast and there are lots of aspects associated with a startup that needs to be understood to grow and scale. There could be dozens of subtopics, theories, and other relevant points that these billionaire professors can impart in their Masterclass with true practicality.

They can help you to ignore the least important and focus on the information that is the most practical and relevant pieces of the pie. They can also help you understand what it means to be an entrepreneur and many other real-world challenges of the business.

2. They Understand Key Skills for a Certain Industry

A successful billionaire from a specific industry knows the nitty-gritty of a business and one can learn specific skills needed for success. These professors have accumulated years of experience and can teach entrepreneurs, students, solopreneurs, and wantrepreneurs to start their businesses and then flourish in that role with their entrepreneurial skills.

Although many organizations provide training to their employees through the best corporate trainers, learning from the top industry experts means bringing a toolbox of skills to daily hustle when managing a startup business.

3. They Have Their Finger on the pulse of the industry

Professors with a specific industry can share the current or recent pulse on a particular industry. For instance, a specialist who is working in a stockbroking firm can share his or her experience with you about what it is like to work in that particular area. What are the factors one should consider while investing their money or what challenges you can expect if you want to make your career in that particular area?

This entire experience might also include how to make clients or what are the upcoming trends you might get to see in that particular field. This first-hand experience is priceless and one can only get this in our Free Masterclass of Billionaire Professors.

4. They can teach about potential challenges & solutions

Our top industry experts have been exposed to a variety of situations and challenges in their relative fields. This helps them to bring that experience and professional expertise to the table. They can communicate these experiences and how they dealt with them in the past, what did they learn, and how you can improvise on them.

For instance, if you want to start your dream venture with minimum investment, you can learn from these experts how to handle clients, build your network, and do marketing of your products and service with zero to a minimum investment. You may read about various strategies in a book, but there is a huge difference between a theory and practical experiences. It can be tough to find this type of firsthand knowledge in a textbook. So why not download the BB Community App now to get a unique first-hand experience?

5. They can help you with professional networking

There is a good chance that after learning from these billionaire professors you will be able to connect with professional connections to a particular field. Why? Because on BB Community App you can find thousands of business professionals who are sharing ideas and working towards a common goal—build their startup.

You can interact with professionals with years of experience or you can bond with young minds that are full of innovative ideas and out-of-the-box solutions. No matter what your goal is, you can fulfill them at BB Community App, which is not just an app for sharing pictures of your breakfast or linking with a common friend but to connecting with a world of SMEs and entrepreneurs.

Download the app now: https://tinyurl.com/nhav2kp6

Categories
Motivational

Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass

Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass
Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass

Entrepreneurship is stressful. It is difficult even during the best of times, but now as the world is dealing with Covid-19, Omicron, and a lot of other variants of the virus, it has become more stressful than ever. Also, entrepreneurs today are dealing with a lot of other things like an uncertain future, funds drying up, and worries about their own and loved ones` health.

The impact of the pandemic has been cruel and it has wreaked havoc upon many small business owners and entrepreneurs who are still struggling to get back on their feet with tighter margins, and fewer backup reserves. This is why mental awareness has become crucial more than ever.

There are many ways one can keep their mental health in check. One of the best ways is to take our Free Masterclass on Mental Wellness by Dr. Komalpreet Kaur- Mental Wellness Coach. All you have to do is download Bada Business Community App, where you can attend Masterclass on various topics related to business and its operations by top industry experts at zero cost.

If you are an entrepreneur, here are five ways in which you can have better mental health:

1. Always Remember Why You Have Started

Many times entrepreneurs start their dream business for a reason. It could be monetary, for personal fulfillment or to improve the world in some tangible way. It takes a lot to work upon your goals, and it can be easy to lose sight of that initial purpose due to daily hustle which can be stressful at times.

The best strategy to cope with it is to re-discover your purpose. A strong sense of purpose can help people recover emotionally from difficult and stressful life events. For a healthy mindset and long-term longevity, emotional resilience is extremely helpful. Taking time to reconnect with that sole reason and passion can help entrepreneurs to help improve their mental health during this crisis and the years to follow.

2. Listen to Your Body

A healthy mind resides in a healthy body. So, if you want to have a healthy mindset, you need to keep your body physically fit and sound. Our body is in constant communication with us, but unfortunately, it speaks only through symptoms. Just because you are feeling uncomfortable does not necessarily mean you have a disorder.

It could also simply mean that your body could be dehydrated, sleep-deprived, malnourished, or lack exercise. Sometimes, it could also be due to too much negativity around you. So learn to understand your body`s language and listen to it. Take proper rest and try to maintain a work-life balance.

3. Develop New Self-care Routine

Whether it is morning yoga, going to the gym, or doing meditation while basking in the sunlight, it is very essential to develop a self-care routine. Many people often start a routine, but due to lack of excitement, they leave it mid-way. If you too have done this in the past, it is more important than ever to assess the self-care toolbox and think creatively about replacing it.

4. Eat Right- Sleep Right

The human body is composed of protein, fat, minerals, and water. There is no particular diet that fits all because the composition of protein, fat, and minerals vary. So choose something healthy and best for your body. Stay away from chemically processed foods and eat organically grown food.

Apart from choosing the right food, it is also essential to take 6 to 9 hours of sleep. For optimal brain performance, one should target 8 hours of sleep, however, if your requirement is for 6 hours, you can stick to that routine. The underline message is that do not skip or compromise with your sleep schedule because of tight deadlines.

5. Set Firm Boundaries

Work-life balance has always been a challenge not only for employees but also for entrepreneurs. Many people often think that being your boss gives you the liberty to work at your flexible schedule. However, it is just a partial truth. Entrepreneurs have to deal with tight deadlines and client meetings. Setting healthy boundaries for work is crucial for everyone`s mental health. Whether it is a boundary about the work schedule or what emotional tasks an entrepreneur takes, setting those boundaries straight is the key to mental health in this era.

Prioritizing your mental health is paramount. More than meeting a deadline or a client meeting, taking time out for self-care is crucial. You can get more insights and details regarding mental health and awareness by attending our Masterclass this Saturday on our BB Community App.

Download the app now! : https://tinyurl.com/nhav2kp6

Categories
Startup

3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc

Categories
Motivational

5 Powerful Tips To Keep Entrepreneurs Motivated!

5 Powerful Tips To Keep Entrepreneurs Motivated!
5 Powerful Tips To Keep Entrepreneurs Motivated!

Being an entrepreneur is as great as it is difficult because many big and important responsibilities lie on the head of an entrepreneur. Entrepreneurs also have to make new strategies to advance their business growth and success. However, the constant tasks and responsibilities can become challenges.

Many times entrepreneurs also get demotivated due to one difficult task after another in their daily routine. If you are also an entrepreneur and often get demotivated at work then you are not alone! The daily grind has an impact on everyone at some point.

However, to become successful, entrepreneurs must know how to tackle demotivation. In this article, we are going to tell you five such ways that help you to stay motivated even during the challenges:

1. Set Your Personal Goal

Entrepreneurs often make a business plan to start their business and strategies to establish it as a brand. You must also have made strategies for how you will achieve your business goals. But, just like many other entrepreneurs you too might have missed this one crucial thing- to plan or create anything for personal goals.

Well, you are not the only entrepreneur to do this. Almost every businessman who starts a business often delays in making goals for himself. But doing this is not right for any businessman, so you should also create a personal goal for yourself. Your personal goal can be to learn music, travel, or even your fitness. Making personal goals can help you to stay motivated even during challenging times. If you think you are unable to stay motivated, you can take help from a business motivational speaker.

2. Make a Habit of Reading Books

Books can be your best friends. And nothing can beat the knowledge and information it can impart to the readers. If you have a reading habit, it`s great. But if you haven`t you should develop it. Almost, every successful entrepreneur has a habit of reading books.  You should choose those books that can help you with business and keep you motivated.

Many such famous motivational speakers in India also teach the nuances of business and also play the role of Motivation Guru. You should read books written by a good motivational speaker. Apart from this, you can also read the biography of successful industry leaders. This habit of yours will always keep you motivated.

3. Be a part of the training

You don’t need to be proficient in everything. It may happen that you have mastered some skills and no other person can beat you, but you may lack in some other important qualities. That is why it is important to keep taking training from time to time. Many business corporate trainers provide business training. You can take training and learn from them.

4. Take Time for Yourself

Starting a business is not easy for any businessman. Entrepreneurs have to face many responsibilities and challenges. In the midst of all this, many entrepreneurs are not able to find time for them, and working continuously can become a cause of frustration at times. In such a situation, it would be better that you take out time for yourself and spend your time doing those things, which make you happy by completing them. Meet people you haven’t met in a long time, spend time with family and friends. Often family and friends also become a big reason for your motivation.

5. Make Fitness a Part of Your Lifestyle

Fitness keeps any normal person energetic as well as provides motivation. Fitness can prove to be a success mantra for an entrepreneur. You must make exercise a part of your life. You should make rules for your workout every day. This routine of yours will keep you motivated and will also help you to focus more on your work.

Entrepreneurs should always remember their goals to stay motivated. Why have you chosen the journey of an entrepreneur and how will you achieve that goal? Every entrepreneur should first find answers to these questions. The correct answers will give motivation to the entrepreneur.

You can enter your comment about the article by commenting in the comment section. Apart from this, if you are a trader and are facing many complex and difficult problems in your business, you can get guidance from problem solving courses for entrepreneurs.

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Business motivation

5 Tips To Write A Great Business Plan

5 Tips To Write A Great Business Plan
5 Tips To Write A Great Business Plan

Summary: Having a strong business plan can lead to plenty of opportunities. If you are planning to start a business, here is how to write the best one.

An idea can only give birth to a business, but an excellent business plan ensures that it grows into a successful one. An idea is often what garners attention from the investors however a business plan is definitely what is required to get financial support from them.

What exactly is a business plan?

A business plan is a written document defining your vision, goals, and objectives of starting a startup business. It outlines the goals, direction, team, finances, and future planning of your venture. It is created for investors, in a bid to raise capital, or used as an internal document to align with teams and provide direction.

It also exhibits financial documentation, and an overview of your business strategies and marketing strategy which requires extensive market research, and competitor analysis.

Why is it crucial?

Writing down a business plan provides a structure to your startup idea. It also gives you a blueprint of how your business will be operated. A business plan is also necessary to get support for your vision and to communicate it. It also helps you benchmark and checks your progress as the company grows.

So how your business plan should look like?

Your business plan should be crisp, clear, and concise, free from any naïve goals and visions. It should include key tactics, key strategy points, tasks, metrics, important milestones, and essential projections such as expenses, sales, and cash flow.

A business plan for a startup business can be 10 pages or less, depending on the nature of your idea and how complicated or simple it is. Your business plan can be written as a document or designed as a slideshow, or a PowerPoint presentation. Depending on the investors, it may be beneficial to create both versions.

Here are five tips that will help you to write a winning business plan:

1. Steer Clear from Gray Area

When writing a business plan, always be as concise as possible. Remove any filler language as despite sounding nice, it gets you nowhere and wastes space. Keep it short, clear, and simple because no investor would want to read a long business plan. Get to the point quickly.

2. Determine Your Purpose

One piece of advice that the best business coach of India Dr. Vivek Bindra gives is that entrepreneurs must focus on what they are going to do. For instance, they must answer ‘why’, and ‘how’, as it answers various crucial points like what makes employees get up every morning, and what are the values of a business.

Being an entrepreneur, you must take the time to identify and articulate your business`s core values and purpose. This will give direction to your business for all the decision-making processes.

3. Build Your Vision

The key to business success is having a clear vision of what you want to accomplish as an organization. But before you decide to pen down your idea and conception to write your business plan, you should come up with three to five key strategies that will help you to achieve that vision.

Another thing that is vital when writing down a business plan is the mission statement. The mission statement defines why you are doing a certain thing and what drives you to do it. It should begin with why you are in this specific business. Once, you fully understand the why then you need to define ‘what’ you are going to do, and ‘how’ you will achieve it.

The final part of the mission statement should be the ‘who’ your target customer is and how you are going to treat them. If you have any confusion and questions regarding the business plan, you can attend our free Masterclass on Bada Business Community App to know from the experts.

4. Be Realistic

Be honest with yourself in your business plan, which is why it is important to consider challenges and opportunities.

5. Be Creative

When writing down a business plan include a creative element in your business plan to stand out and grab someone`s attention. You can inspiration from various templates, but do not forget to give your personal touch to it. Do something out-of-the-box.

If you need help to write a business plan, you can take expert guidance in our Masterclass. You can also take our exclusive problem solving courses.