conversion – Bada Business

3 Effective Ways To Drive More Online Traffic On Your Business Website

Summary: Want to drive the best online traffic to your product pages? Discover three sure-fire ways to increase customers online.

We are shopping online more than ever! According to India Brand Equity Foundation, “In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion. India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.”

Every year brings a new technology that is superior to the previous ones to give us an amazing online shopping experience. With global eCommerce sales set to exceed $5 trillion in 2022, it is these updates and upgrades that are likely to shape the future of the e-commerce industry.

However, it also means that the businesses will face an increase in competition. The average conversion rate of e-commerce sites is less than 3%. It simply means that designing relevant content that generates more relevant traffic to your startup business website is paramount.

While good website design with fast load speed, mobile optimization, and a strong CTA is important, these factors alone won`t drive traffic. So, whether you are trying to attract your first customer or your thousandth, you can consult a business coach for expert guidance.

Here are three sure-shot ways to drive quality traffic on your product detail pages:

1. Create an A-M-A-Z-I-N-G Product

Nothing can beat an excellent product that does what it claims! Every brand needs to start with a high-quality product because a low-quality product will not convert over the long haul. There was a time when consumers used to believe advertisements. But today, consumers are smart and discerning when it comes to spending their hard-earned money on a product.

This simply means that you must come up with a high-quality product that resonates with your potential customers and compels them to make transactions with you. Here are three factors that will help you to create a valuable product:

Your product needs to either solve burning problems or improve the quality of life of your buyers.

a). Communicate your brand`s mission and purpose.

b). Your product must appeal to your target customers.

c). Get testimonials and feedback as customers trust their circle more than advertisements.

Having a strong marketing strategy is good, but having a product worth buying is real GOLD!

You can find many business coaching programs that can help you understand the concept of online marketing in detail.

2. Build Powerful SEO Strategy

You may have a great product at a reasonable price, but that does not make it unique. Your competitors might be offering the same product category at the same price. What makes your product or brand stand out?

In an e-commerce business, you can easily find out how your competitors are doing by looking at which products appear next to theirs in searches and other digital channels. Search Engine Optimization (SEO) can improve your brand`s identity and attracts more organic traffic. The higher your products appear in the searches, the better chances a shopper will visit your pages and buy your products.

Hence, build a strong SEO strategy for your business website as consumers only interact with the top 10 Google results and rarely make it past the first page. There are business coaching programs through which you can learn about various digital marketing strategies to create an SEO strategy for your product page.

3. Conversion

Once the visitors start visiting your page more frequently, you need to convert those visitors to customers. But converting visitors into customers is not an easy process. Conversion is a science. You can start with split testing, which is an effective method for determining which content has a high conversion rate. See how the target audience responds to each one. You can change just one variable like a headline, or image to Call-to-action.

Now, think about your product portfolio for a moment. Is there anything that you can modify to improve the quality of the product? Have you decided on keywords to get your product to the right spot? Are you deploying any strategy to take your product`s page in the top Google searches? If not, it`s time to get to work on these three strategies that we have shared above.

If you implement and execute these three strategies well, you will likely find the highest-performing product on your website. You can also consult with the best business coach in india to know more about these strategies.

Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.

5 Ways Entrepreneurs Can Deliver Exceptional Customer Service

No matter how unique your products are or how lowest the price you are offering on the internet, it doesn’t guarantee customer loyalty and conversions.

Given the cut-throat competition in the market space, it`s only an exceptional customer experience that sets you apart. Hence, delivering a world-class customer experience that guarantees customer satisfaction is more important than ever.

According to a Gartner report from the 2019 Customer Experience Management Survey, organizations nowadays are committed to improving their customer experience (CX) more than ever. A good customer experience is the sum of all interactions that a customer has with your company. It is a summary of they reach your business website and their transactions. It also includes interactions before and after a sale.

If you are an entrepreneur, you can also find many online business courses for entrepreneurs where you can learn how to give your customers an unforgettable experience. It is a crucial aspect of any business as it determines whether or not consumers will buy from your brand and become loyal customers.

Here are the 5 key strategies that will help companies to build a world-class customer experience:

1. Create a Customer Experience Vision

Before you start making a unique strategy to give your customers a unique experience, it is important to set a vision. Being an entrepreneur requires you to create a clear strategy that is consistent and sets out straight your objectives.

2. Understand Customer Behavior

Customer behavior is constantly evolving. Thus, observing the current trend and pattern is important. You can`t provide a good customer experience without knowing your customers in and out. A customer journey consists of various touch-points that together add up to the experience they get upon interacting with a brand or a company.

A quick tip that you will not find in any online course for entrepreneurs is that you should interact with your customers directly and have every level of the organization speak with your customers and not just through the customer support team. This will give you a clear insight to provide your customer with an excellent experience.

3. Think of Customer`s Pain Points

Due to the personal and financial losses inflicted upon people all across the world due to the pandemic, the financial flexibility of the customers is limited. So what frustrates your customers? What makes them change their mind while making transactions? What stops them from being loyal to you? Consumers these days have a low tolerance for bad experiences. A good or bad experience in any single channel can result in winning or losing a lifelong customer. To offer a unique customer experience, you have to listen to your customers. You can do it by analyzing data related to their user journey, by directly interacting with them, or focusing on social media pages. So, businesses these days can`t afford to risk ignoring a customer`s touch-points.

4. Build Strong Relations with Customers

To build meaningful relationships with customers, companies need to interact with them across multiple channels (website, live chat, social media, and more). While the customers appreciate the candid interaction across multiple channels, they want it to be consistent.

5. Focus Less on Who Your Customers are and More on What they do

Focusing more on what people are doing rather than who they are will be more important metrics in years to come. Having this data record will have a dual benefit. It will help to improve the customer experience without compromising a person`s privacy.

No one wants to do business with a company that treats you poorly. Hence, providing an exceptional customer experience is vital in today`s time. By using the above-mentioned techniques, you can build strategies to give your consumer a world-class experience.

Want to build a strong relationship with your customers? Bring your company and customers together! With the Problem Solving course, companies have achieved a whopping boost in their business sales productivity. To know about this most-loved course, click here: https://www.badabusiness.com/psc