Tag: technology

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Marketing

5 Key Things To Consider Before Launching Product In The Market

5 Key Things To Consider Before Launching Product In The Market
5 Key Things To Consider Before Launching Product In The Market

Summary: Do you want your product launch to be successful? Read this article to make your product launch a huge hit!

Most often entrepreneurs come up with an idea of creating a new product to resolve the challenges that their target customers in a particular segment are facing. They believe that by just creating a killer product they can bring a revolution to the world. Now they want to launch their product in the market and expect the entire nation to go frenzy over it.

But none of that happens and you get up with sweat beads all over your forehead. All the hard work and efforts that you have put in to create a product now appear pointless. Scary, isn`t it?

It is extremely easy to get ahead of yourself when trying to create a new product. Envisioning all the sales and profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are 5 steps every entrepreneur should take before releasing a new product:

1. Define Your Potential Audience

Whether you are coming up with a new technology or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

Learn from your competitors as there are no original ideas, only repurposed ones. As you prepare for your product launch, research your competitors. Take from their good, learn from their mistakes and enhance where you think is a scope for improvement. You can also hire best business coach in india to get expert guidance.

2. Focus on Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process makes the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where they get their information, and who influences the purchase. Generally, there are specific events that may trigger a purchase.

3. Go All out When It comes to Product Launch

Obscurity kills businesses. If you do not shine like a sun when it comes to publicity, you won`t get the attention that is needed to be successful. If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenge that your product or service is solving is imperative to business growth. It is very surprising to see how it is not thoroughly thought through.

4. Be Clear About Your Potential Customers

Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience. If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal!

Apart from knowing your audience, you must be well aware of your product`s value. You can also take testimonials from your clients who have used your products. You can work along with a business mentor who can help you navigate these challenges in your business.

5. Focus on Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process makes the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where they get their information, and who influences the purchase. Generally, there are specific events that may trigger a purchase.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Leadership Building

5 Key Leadership Skills Every Entrepreneur Needs To Develop

5 Key Leadership Skills Every Entrepreneur Needs To Develop
5 Key Leadership Skills Every Entrepreneur Needs To Develop

Summary: To become an effective leader in business development, it takes an individual who is more than just a manager.

When you start a small business, you have to take on many roles. From being the marketer of products to analyzing the market, there are so many responsibilities that you will have to take in the initial phase. Though having some basic knowledge about various business operations can go a long way, having leadership skills can add a new dimension to your startup business.

Having a set of leadership skills will help you close some of the most important business deals, but it will also help you establish a good relationship with your customers. This will also increase productivity in the future. If you want to sharpen your skills, you can work with the best leadership trainer in India, like Dr Vivek Bindra. 

Here is a list of 5 key leadership skills every young entrepreneur needs to develop:

1. Social-Emotional Intelligence

Whether you are talking to your peers and co-workers or trying to close a deal with your client, social-emotional intelligence (EQ) is a crucial skill to master. An emotional quotient or emotional intelligence is taking charge and managing emotions.

When you take charge of how you feel about a particular situation and understand your emotions, you can turn it into an advantage. In this world where along with computers, humans are also becoming mechanical, this skill is needed more than ever. Want to take charge of your emotions? You can consult with leadership speaker in India.

2. Passion

It is easy to dream but challenging to work upon it. Great leaders do not just have long-term goals but also have the dynamism and tenacity to work toward them through an ecosystem of people, data, culture, technology, and more.

3. Ability to Adopt New Technology

Technology is evolving every day. Hence, every great leader should focus on leveraging new technologies that can help to give their business a rapid growth. A touch of technology will ease down daily tasks like finding qualified leads, finding the sales pipeline, and tracking ROI. It will also provide greater value not only to clients but also internally.

4. Communicate Simply

Simplicity is the key, and this applies to every aspect of a business. However, with the advancement of technology, there is an ever-growing stockpile of solutions for any given problem. But each subsequent answer sometimes is far more challenging to understand than the previous one.

In this case, any entrepreneur needs to explain their solutions in a simple, easy-to-understand manner for clients to understand what they may be buying into. You can take help from a professional leadership speaker in India to hone your skills.

5. Coaching

Not everyone can become a powerful business coach or a mentor to their colleagues. But a great leader does! Practical coaching skills are essential in today’s world. Entrepreneurs need to be more than just managers committed to their success. A well-coached leader will not just outperform their competitors but will also build relationships for future business. They are more likely to be professionally equipped and dedicated to their professional and personal goals.

Approaching challenges with an open mindset and untraditional approach is essential in today’s business world. Therefore, being an effective mover and shaker in this dynamic business world takes a humble leader with a vision who can guide a team and the business towards growth.

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Motivational

5 Reasons Behind The Success Of Amazon!

5 Reasons Behind The Success Of Amazon!
5 Reasons Behind The Success Of Amazon!

Summary: From a book-selling website to becoming a household name for almost everything, Amazon has come a long way. Ever wondered what made it so successful?

Surely, it wasn’t just luck. Amazon was first established in 1995 as a simple book-selling website. Within a month of opening, it had already shipped its products to 40 countries. Over the following years, the brand kept on evolving and flourishing, becoming a brand that is known as one of the most respected, largest, and most powerful companies in the world.

Over the last decade, the company has transformed in various ways to increase its reach, customer base, and product range. Whether you need a pen, a book, a refrigerator, a tv, or a smartphone, we know we can get everything on Amazon, right?

So what makes Amazon so successful? Some key reasons make Jeff Bezos`s company a flourishing venture:

1. They are more adaptive to Innovative Technology

The major contributor to Amazon`s success is its ability to innovate continuously. It didn’t wait for someone else to create its business model. Rather, they kept on experimenting with new technologies and happily embraced modern practices. For instance with their impressive voice command device- the Echo, Amazon created a moment of disruption. The echo can be used to play songs, control Bluetooth devices, enquire about the weather, set alarms, and also make calls. You can check out the case study of Amazon`s CEO- Jeff Bezos, here.

2. A Diverse Range of Products & Categories

Starting as a website to sell books, Amazon, later on, diversified its products range and added more categories for the convenience of its target consumers. This diversification has helped them to be the-go-to for a large number of consumers. From groceries to Amazon wallets, most customers know you can buy just about anything by going to Amazon`s site or mobile app.

In any business, diversification is necessary for the scalability of the business. The more you diversify the services and products you provide to your customers, the more likely it is that your business will grow. If you are looking to scale your business, this video will help you.

3. Excellent Customer Service

One of the strongest pillars of Amazon`s success is its exceptional customer service. From tracking orders to returning items, the site is well equipped to meet the demands of its customers. Having a winning customer service team is essential for any business and Amazon has built a reputation for superior customer service in multiple ways. It handles all the queries impressively. It offers round-the-clock assistance. It has played its strategy well by partnering with many competitors, like Kohl’s to offer in-person returns of products.

They engage in conversations with their customers and this is one of the major reasons why customers keep coming back to Amazon.

4. They Utilize Collected Data & Learn

Most often companies collect data but fail to take the appropriate step. Unlike others, Amazon gathers its data from sales, affiliate marketing, social media campaigns, and many other touch-points to make vital decisions and build strategies. The company recognizes what its customers want, so they work on it and up their game plan to reach that target section.

Companies, that can learn from their customers and resolve the challenges they are facing, always stand out. To learn more, you can take our problem solving courses and gain in-depth knowledge.

5. A Winning Attitude

Back in 1997, Bezos told Inc. Magazine that Amazon will remain unprofitable for a long time before they would see a return. His progressive mindset kept the company pushing through various strategies until 2003. In 2003 the company posted its first profit. Amazon has grown up from a little online bookstore to an e-commerce giant. Amazon created the industry for total domination.

If you too want to scale your e-commerce business, these points will help you. All you have to figure out is how you can integrate these strategies into your business. The idea of managing a business is easier said than done and we completely agree with you.

This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Process & Business Expansion

5 Ways Small Kirana Store Owners Can Make Big Profits In 2022

5 Ways Small Kirana Store Owners Can Make Big Profits In 2022
5 Ways Small Kirana Store Owners Can Make Big Profits In 2022

Summary: With Grofers, Big Basket, and now Flipkart and Amazon delivering daily groceries many small Kirana owners are worried about their sustainability. But do they have to worry about the future of Kirana stores? Let`s find out.

India has always been a country in which two contrast opposite worlds coexist. One world belongs to the top 5 percent that only talks about luxury cars, boutique hotels, and bungalows, while the other half belongs to five-rupee biscuit packs and one-rupee shampoo sachets.

This stark reality also supports the recent study by EY according to which 79% of Kirana stores in non-metros and 50% in metros saw new customers amidst the pandemic and even after that.

A Kirana store is the backbone of the Indian grocery market. And when the world was grieving under the pandemic these stores have proved extremely beneficial to keep our plates filled with food. A Kirana store is like a departmental store that caters to the need of the daily essentials of people. It is mostly present on every corner of the street.

According to The Hindu, there are around 12 million neighborhood Kirana stores that dominate the domestic grocery retailing landscape of India with a 90% market share. During the pandemic, they have emerged as heroes, with people depending on them to procure daily essentials.

Another study by EY states that 20% of Kirana stores are also embracing digital platforms to order their supplies.

Kirana stores will remain evergreen as most of the people in India still rely on their local grocery stores for essential needs. Though many eCommerce brands are swearing by the innovative direct-to-customer marketing in retail, the fact is that it was local Kirana stores that have traditionally serviced the daily needs of the customers directly.

However, many Kirana store owners are still working on old and traditional methods due to which they are struggling with sales and customers.

So, if you are planning to open a Kirana store, or already have one, 2022 can open a store of opportunities for you. Here are five ways in which Kirana shop owners can increase the profits of their small businesses in 2022:

1. Embrace Technology

The pandemic has shown a new direction and world to businesses and customers too.  Almost everyone prefers digital transactions as they do not want to expose themselves courtesy to infection. Today, when everything is available online, taking your Kirana store online can be a profitable scheme.

The online Kirana store is not a new concept. Many Kirana store owners have started selling their products online. Taking their Kirana store online provides a wide exposure and helps to boost sales as it allows customers to place orders from the comfort of their homes.

2. Create USP

Owing a Kirana store means facing a lot of competition. Hence, to ensure that your store keeps up with the competition, you must give your customers a unique experience that they don`t receive at other stores.

In a Q&A session with Dr. Vivek Bindra- the best motivational business coach in India, a Kirana store owner asked him how to increase his sales. To which he replied that he should create a unique selling point for his business. One option could be that most of the Kirana stores remain closed on weekends. This is a perfect opportunity for you to attract customers and improve your sales. While other shopkeepers would be busy sleeping or enjoying their weekends, you can boost your sales.

3. Build a Website for Your Store

To gain more customers, you can also list your Kirana store on various online shopping websites like Amazon and Flipkart. You can easily register your store online, and if anyone purchases a product, you can parcel the same to them.

Apart from listing yourself with giant sellers like Amazon, you can also create a website online. This will give your regular customers the convenience of ordering from the comfort of your home. If you already have a website and still you are struggling when it comes to scalability, you can also consult with the best business coach in India.

4. Focus on Customer Relationship

Relationship with customers is the key to higher sales. And, building a relationship with customers ensures that they do not go to your market competitors. Talk to your customers nicely, and give them a unique experience so that they come to only your shop. You can also offer discounts on various products, as it is the best way to attract customers.

Understanding your customers is important in any business. If you are the owner of a Kirana store the above-mentioned tips will help you to boost sales. You can also upgrade your Kirana store into a departmental store with zero to low investment.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: https://www.badabusiness.com/psc

Categories
Leadership Building

5 Steps To Become A Successful Corporate Trainer

5 Steps To Become A Successful Corporate Trainer
5 Steps To Become A Successful Corporate Trainer

Learning can lead to long-time business sustainability. As the technology and business dynamics are evolving every day the continuous learning can help to run the business operations smoothly.

Education and technology advance on what appears to be a weekly event in some industries, and the companies that remain on the top of these transformations are the successful ones. So, the direct route to success is continuous employee training from the best corporate trainers in the country.

Nowadays, many companies require the corporate trainer to keep their employees updated and upgraded to achieve their long-term goals. With the right combination of education, skills, and experience, you too can become a corporate trainer, if you want to pursue a career in this field.

What is a corporate trainer?

A business coach or a corporate trainer is someone who can provide training and instruct their employees. They try to motivate them and help the organization to teach their employees skills that can help them to grow and perform better. Many corporate trainers work for a single organization. However, many other business coaches work as a consultant too.

What role does a corporate trainer play?

A business trainer is responsible for training employees in an organization for their professional as well as personal development. A corporate trainer conceptualizes, decides lesson plans, hosts training classes, and helps people to learn new skills to help them grow in their current job.

So how can you become a corporate trainer? Follow these five steps if you want to become a successful corporate trainer:

1. Choose your industry

Business mentors and trainers are useful in many distinct fields. So, you need to decide your niche. If you are clear about working in a specific industry that excites you, you can choose it. You can also seek opportunities for specific skills that you require. Also, you must know in which segment you are good at and always stick to that. If you have years of experience in finance, you may want to become a corporate trainer in the finance sector.

2. Learn more about your role

If you are working in an organization and still want to pursue your career as a corporate trainer, you can go to your training department to gain first-hand knowledge. Check, if you can do a job shadow. When you spend some time engaging with the team, only then you can decide if it is the right path for you. You can see what skills are needed to get hired for the role.

You can also take help from someone who is working as a corporate trainer already so that you can learn more about the industry from them.

3. Get certification

While some organizations might be interested in hiring you as a guest corporate trainer, most organizations often like to work with someone who is a certified business coach or a trainer. Many professionals hold a degree in human resources, business administration, organizational management, psychology, or a related field in which they want to provide training. If you too want to work in a particular industry, you can consider obtaining a certification that will provide you with information and prepare you for a career in the field.

4. Ask yourself if you are the corporate trainer type

Perhaps you want to become a trainer, or maybe you are already doing it but are not sure if you should keep doing it. So how will you find out if you have it in you what it takes to be a corporate trainer? Well, if you love speaking in front of people and have no fear of being judged, you can become a trainer. A great business coach or trainer is not afraid to be a little irrelevant and enjoys learning more all the time. So if you too have these qualities, you can become a trainer.

5. Understand the challenges

One may compare teachers with corporate trainers, but the two jobs are poles apart. Where teachers have a certain position of authority due to which students follow their instructions, trainers have no such luxury and will have to build a strong relationship with their learners to get the message across.

Trainers need to possess the ability to talk and engage people with confidence. A great corporate trainer must have a natural thought process to create training material that is relevant to their audience, a good sense of humor, critical thinking, and loads of enthusiasm.

If you are outgoing, love talking and interacting with people and enjoy sharing your knowledge bank, you can become a corporate trainer by following the above-mentioned 5 steps.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program  that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Technology

Indian Tech Services Revenue Could Reach $300-350 Billion by 2025: Nasscom

Laptop| Representational Image (Photo Credits: Pixabay)
Laptop| Representational Image (Photo Credits: Pixabay)

The technology services sector in India is could accelerate growth by 2 per cent to 4 per cent over the next half a decade, as per a report by Nasscom titled ‘Future of Technology Services – Winning in this decade.’ According to the report, the industry could reach $300-350 Billion in its annual revenues. At present, the technology services sector accounts to 27 per cent of the country’s total export. It also supports livelihoods of around 44 Lakh people, as per the report. The industry also contributes to 8 per cent to the overall economy by providing impetuous to more than 50 digital initiatives across various sectors including banking, finance, health among others. 6 Benefits How Technology Can Be Beneficial for Your Business.

Debjani Ghosh, President Nasscom, said in a statement, “The Indian Technology services sector can utilise the potential of deep technologies like cloud, artificial intelligence, machine learning, IoT, etc., through effective transformational practices, thereby contributing to the overall economy in the coming decade.” “The government needs to encourage and support digital literacy and skilling to ensure its talent, energy, imagination, knowledge, and unmatched commitment unites to address the customers’ surging needs,” added Ghosh. 3 Technological Trends that will define the future!

The coming decade will also experience growth in the technology spend, which would be primarily driven by the increase of  digital reinventors, technology natives and a growth in demand for Digital 2.0 accelerated by the industrialisation of cloud, AI and cybersecurity, said the Nasscom. According to the report, the technology services are expected to mount to $300-350 Billion in revenue by 2025, boosted by the cybersecurity ad loT digital spending.

Categories
MSME

IIT Kharagpur Develops Portable AI-Based Device to Enable Automatic Inspection of Goods in MSME Sector

IIT Kharagpur
IIT Kharagpur (Photo Credits: Wikimedia Commons)

Kolkata, December 4: IIT Kharagpur researchers have developed a portable Artificial Intelligence-based device for automatic inspection of goods manufactured in MSMEs. According to a PTI report, the innovation will immensely benefit the micro, small and medium enterprises, which rely on manual checking and face losses when an entire batch is rejected if a few samples turn out to be faulty during random inspections, he said.

The research team, comprising Professors Surjya K Pal and Debashish Chakravarty, technical staffer Pravanjan Nayak among others, has filed a patent for the system, which will be made available to MSMEs to license the technology. MSME Employment Opportunities: Centre Plans to Create 5 Crore Job Opportunities in Micro, Small and Medium Enterprises Sectors in India.

How Does the Device Work?

The portable device will click pictures of products when set up on a batch of goods and send the feed to the AI-based software for quality control.

Professor Pal highlighted that MSMEs mostly rely on manual inspection, were a few samples are randomly selected and checked based on which the entire batch is accepted or rejected. This not only lacks effectiveness but also increases the cost of production.

The MSME sector, which employs over 10 crore people in the country and contributes nearly 30 per cent of India’s GDP and 50 per cent of export revenue, is still outside the ambit of industry-scale adoption of artificial intelligence and machine learning, Professor Pal further pointed out.

Categories
Startup

Here Are 4 Reasons Why Starting a Business From Home is Not a Bad Idea

Startup (Representational Image Only, Photo Credits: NeedPix.com)

Mumbai, November 27: Starting a business from home considered as a great time in today’s time. Although there was a time when a home-based business wasn’t taken seriously, compared with the usual 9-to-5. However, we can safely say that times have changed and COVID-19 pandemic has also contributed to changing the landscape of operating a business.

The pandemic forced offices to allow employees to work from home. It was then people valued and understood the concept of work from home. Here’s why starting a business from home is actually a good idea.

  1. Increasing Commuting Cost & Traffic Issues: We are all familiar with the traffic jams which we face every day on our way to commute. The situation in metro cities is worst, where employees are spending their majority time in travelling. So, here’s why this hassle can be overcome if you plan to start a business from home.
  2. Giving time to the family: If you are saving time on the commute, you can use that to spend time with your family and loved ones.
  3. No need to pay high rent for office space: The best part of working from home and starting your own business is that you don’t require to rent or buy an office space. Property is a very volatile market and companies spend a huge chunk of their income in paying office rent.
  4. Advancement in technology: Thanks to the ever-changing technology, your work will not be impacted even if you work from home. From good internet bandwidth to online meetings with colleagues, everything can be facilitated from the comfort of your home.

    These days, there are plenty of legitimate businesses that are being operated from homes across countries. These businesses have grown to create one of the largest, fastest-growing commercial segments in the world today. Modern technology makes it possible, easy, and convenient to do business wherever and whenever.

    Today, there are several options which are open for someone if one wants to explore the idea of starting a business from home. If you have an idea, what are you waiting for? Go ahead, and start it today.

Categories
Startup

MSME Sector in India: Nitin Gadkari Says Government Plans to Increase MSME Exports & Jobs in the Next 5 Years

MSME
MSME (Photo Credits: Wikipedia)

New Delhi, August 17: Union Minister Nitin Gadkari on Sunday said that the Micro, Small & Medium Enterprises (MSME) sector plays a major role in the development of the country. He further spoke about how the government plans to increase MSMEs exports to 60 percent from 48 percent in the next 5 years. This will also be adding 5 crore jobs in the next 5 years.

“Our MSME sector has a huge contribution to the development of our country. Currently, 30 per cent income of GDP growth rate comes from MSME. 48 per cent of our exports are from MSME and till date, we have created 11 crore jobs,” Gadkari said while speaking at SWAVALAMBAN E-Summit 2020 organised by ‘Lets Endorse Development’ NGO.

Unregistered enterprises need to register, says Gadkari:

In order to get the benefit of the MSMEs, unregistered enterprises need to register themselves under the Micro industry. He urged NGOs to urge small traders and encourage them to also register.

Plan to Increase Exports, Bring Foreign Investment & Upgrade Technology: 

The MSME Minister said that the government will work for the empowerment of people from villages and make them self-reliant. Gadkari added that the plan would be to increase efforts, bring foreign investment, and upgrade technology and make India super economic power.