Aspiring entrepreneur – Bada Business

5 Golden Rules For Personal Branding

The importance of digital leadership and personal branding for entrepreneurs and startup businesses is not a secret anymore. How you appear online has increasingly become important for brands as more and more personal and professional interactions have become increasingly digitalized.

So when it comes to how you present yourself to your potential customers digitally, you need a personal brand. However, creating a personal brand can be a tedious as well as a daunting task. And more often than not many entrepreneurs can get lost in the process because they have no idea from where they should start.

Whether you are a professional or an entrepreneur who is looking to find a niche audience, personal branding is necessary. Why? Because to ensure that your brand reaches some new faces every day, you need an active audience.

So if you are a young entrepreneur or a small business owner, chances are that you already have established your brand. You have a full-blown website and social media strategies in place. Here are 5 golden rules for you to create a unique, engaging, and inviting personal brand:

1. Focus

When it comes to press and coverage too many people lose focus when they try to be everything to everyone. Entrepreneurs need to decide what their key message is and stay stick to it. When you focus on your key message for your target demography, it will be much easier for you to both create content around your brand and have others define you. To learn more about personal branding, you can also pursue online business courses for entrepreneurs.

2. Be Authentic

The easiest way to have an original personal brand is to be authentic and genuine. Consumers today have that sense see right through a disingenuous act. Do not copy your competitors. Be a master of your craft, skillset, or industry before starting your brand. Your content should be an easy daily filter for your audience. Try to engage your audience with meaningful content on social media platforms. If you are deeply skilled in one area, your reputation alone will contribute towards building your brand.

3. Tell a Story

If your brand does not have a story to tell, you have already lost half of your prospective customers. The most personal branding strategy in today`s world is to build a true narrative. It is boring not just for your customers, but also for your brand.

Many entrepreneurs often ask why? The answer to this question was beautifully given by the best motivational coach in India– Dr. Vivek Bindra who says, “no wants to hear you brag about your product or services. Customers want to know the interesting story behind the brand and want to have an awesome experience by associating with your brand”. To create a story around your brand that can engage the audience on a deeper level.

Dr. Vivek Bindra often interacts with his audience during seminars and other events, further developing his brand.

4. Be Consistent

Consistency is the key to build a successful personal brand. Entrepreneurs must understand that having a narrow focus gives them the ability to cultivate expertise. It becomes easier to get recognized for one topic if you consistently create content and brand voice around it.

Be it online or offline, you must ensure that your brand voice stays consistent in terms of gravitas, communication, and appearance. Do not underestimate how tiny inconsistencies can derail personal brand effectiveness.

5. Be ready for failure

Failure is hard! It’s human nature to generally want to avoid it. But, if you want your brand to rise above the rest, it is essential to encounter failure. Entrepreneurs must learn that the road to success goes through a halt of failures while pushing past their comfort zone. If you hire a business motivational coach he will make you realize that the best brands always come from repeated mistakes and failures. Instant perfection is limited to only instant noodles.

Walt Disney often spoke about his first failed attempts at creating an animation brand. He said, “I think it’s important to have a good hard failure when you’re young. I learned a lot out of that. Because it makes you kind of aware of what can happen to you. ”

The biggest mistake that any entrepreneur can make is to separate their brand from their personal life. The best strategy when you are trying to establish your brand is to have your actual lifestyle and brand being on the same page.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals we are offering an ‘Entrepreneurship Course’.

5 Emotional Challenges Entrepreneurs Must Overcome When Starting a Start-up!

For every entrepreneur who has pursued his or her dreams and attained success, many others don`t make it past doing a first draft of a business plan.

Wondering why? Only because of one factor that is absent in the successful entrepreneurs and present in the heart of those who couldn`t just get past it.

Fear of failure.

Fear is a human emotion that actually forces us to think rationally and not just jumps off the clip. But, when not handled carefully, it could mislead us. It can also trick us into believing that we are not capable of fulfilling our dreams, especially when we want to start afresh.

It does not matter how many times entrepreneurs tell themselves about their goals; the fear of failure arises, challenging them at every single step. Therefore, many people take help from a business coaches to understand the dynamics of the business world.

Review this list of seven things a young and aspiring entrepreneur might fear, and learn how it is possible to overcome them:

Confused about the First Step

After an entrepreneur sets his or her ideas in motion, the next step is to implement them. This is where most of the entrepreneurs feel clueless. This sense of confusion instills the fear of the unknown and many ambitious minds back off.

However, stepping back is not the solution. Start by finding someone who has achieved the goal which you have set for yourself. Read about that person and you will know that if she or he has achieved success, so can you.

You can also take help from a business motivational coach who will give you wings, yet keep you grounded with rationality. Just take the first step forward and do what makes sense. The path will reveal itself as you continue to walk.

Not being an Expert

Probably, you know sufficient about your product and services that you are planning to introduce into the market, and to answer the lion`s share of questions. Your knowledge is enough to resolve the challenges that may arise.

So, don`t worry if you feel that you are not a complete expert in the field yet. Slowly and steadily you can find answers. Keeping yourself updated with the latest trends in the market will also help. You can take online business courses for entrepreneurs for continuous growth.

Being Considered Impulsive & Crazy

There are seven billion people in this world. And guess what? Not even 10 people out of 7 billion will think alike. Hence, it is okay if some people will think you are crazy to quit your high-paying comfortable job to start a new business.

While starting your own business might give you a label of a crazy soul, the safest and rational thing to do would be to spend your entire life working for someone else.

If you will ask the best motivational coach in India even he or she would tell you that it`s the crazy ones who have the ability to make a difference in the world.

So, step out of your limbs, believe in your talents, and start ahead! Sooner or later others will get convinced too!

Not able to raise Funding

Being an entrepreneur would have been like a cakewalk if only every person with an idea can slide into a conference room to attract an angel investor or waltz into a bank to receive a loan. Since the reality is different, entrepreneurs must start their business even without investors.

Even if you do not have the capital at first, you will soon figure out a slow and steady process of building the business. Sometimes better decisions are made when we are forced to take our own sweet time with things.

Failed to Attract Customers

Taking risks is scary and anticipating if your skills will be valued in the market is even more terrifying. But unless you begin your startup with a set of audience who are ready to put their money on you, not many people will immediately knock your door down.

If you approach your business positively with joy and consistently deliver exactly what you have promised, you will certainly experience an increase in the number of customers. You can also take help from a business motivational coach and come out with effective marketing strategies.

You can also take online business courses to increase your level of expertise. But do not forget to be kind to yourself because you have made it quite far and you will achieve more.

The above-mentioned challenges are the most common that every entrepreneur is afraid of. However, hard work has no substitute. When problems arise in business, as an entrepreneur you should have confidence in yourself to complete the game.

Do not be afraid when you knock the pins down. Set the pins back up and play again!

You can take our ‘Entrepreneurship course’ that is tailor-made to help entrepreneurs navigate through the challenges of business.