Tag: Target Audience

Categories
Webinar

Want To Boost Your Webinar Audience? Here Are 5 Easy Tips!

5 ways to increase your webinar attendees
5 ways to increase your webinar attendees

How do I improve the attendance and number of registrations in my webinar? This question must have been asked by thousands of entrepreneurs and subject matter experts to our Bada Business billionaire professors.

In this world, where not just businesses but schools and colleges have also shifted to virtual mode, the webinar is the new way to establish your authority over a subject. Webinars have exploded on the internet, especially in the past year.

So what makes WEBINARS a popular choice amongst marketers as well as consumers?

A. Webinars are one of the most effective ways to hook in new leads.

B. It helps brands to change with the rapidly changing consumer behavior and market trends.

C. People love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.  A potential buyer will buy your product or sign up for your service because it will help them. Not because it’s cool, hip, or trendy.

If you too are planning to host a webinar, here are 5 tips to ensure that a large number of people are attending your webinars:

1. Identify your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

2. Spot Challenges

Understanding your customers or clients is paramount. Ask your potential customers, and existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard. You can also hire a business coach to find out the challenges of your customers.

3. Pick an Appealing Topic for Webinar

Research a topic that will pull more people toward your webinar. Which topic according to you will attract more audience?

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric’ and ‘solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase engagement on your webinar is to ask your audience to participate in your webinar. You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  1. What interests you most about the webinar?
  2. What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  1. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food for thought’ and keep them hooked for your next webinar. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our business coaching program by clicking here: www.badabusiness.com.

Categories
Sales

These 5 Best Sales Secrets Will Boost Your Profits

These 5 Best Sales Secrets Will Boost Your Profits
These 5 Best Sales Secrets Will Boost Your Profits

Selling is an art and it has its secrets. Want to increase your business sales? Read this article till the end.

Be it a service or a product, we all are selling solutions. It generally requires interaction with someone or something.

Given the increase in competition across all the startup ecosystems, entrepreneurs can be seen fighting for their market share. So, given the cut-throat competition, what is the unique idea that will make you stand out? How can you shine without going out of your budget and still thrive?

Here are five sales secrets that will increase your profits and boost your business:

1. Your Customer Is a Human Being

Well, this should not come as a surprise! However, many businesses often forget this absolute fact. Humans buy from other humans. So, while you may work for your own company, you are its face, and you will have the first experience of being a sales lead.

Many people often forget about their customers, and only when they work with a business motivational speaker do they realise that keeping customers in mind is vital for business growth. So when you are making sales strategies, always remember that human relationships are the first and most important element. It not only help you to increase sales, but also boost profit.

2. Be Curious, Ask Questions

It is very important to ask questions. The only catch is to ask the right one! You may have a great product or a great service, but why should a customer purchase that product from you? What are the unique features that you are offering? Why should a customer not purchase it from your competitor? This will provide you with insight and help you understand the client’s requirements. Building a relationship with your customers is essential to ensure that your products and services are relevant to them. It will encourage them to purchase your products and eventually increase your revenue.

3. Recognize Your Product

Product knowledge is the key! You can only sell what you understand completely. If you are selling a software platform, you should know what problems it is solving. Do you know your products and toolsets well enough to give your customers the solution they are looking for?

Knowing your customers as well as your products is so important. It is a crucial part of the sales process. You need to be passionate about your product as well. If you buy your product and believe in it, it will undoubtedly show in your conversation with your customer.

4. Get in-depth industry knowledge.

Always keep industry knowledge ready! You should know how your competitors are performing and what they are offering to your target customers. While relationships are crucial, so is the value you bring, especially if you know your client is researching their options. You can hire the best corporate trainer to understand the industry norms and help you come up with strategies according to your target audience.

5. Follow Through

Last but not least, don’t forget to follow up! Selling your great product to clients is awesome. But you know what creates the long-lasting effect? Clients want to feel the same enthusiasm and interest that they received before they made a business transaction with you.

This simple gesture will not only ensure the client’s loyalty but also help to upsell in the future. It will also create great feedback and potentially word-of-mouth advertising for your solutions.

In short, place your customers at the centre of your sales. Your sales efforts will bring great results if you have a genuine interest in their requirements.

The idea of managing a business is easier said than done, and we completely agree with you. This is why, to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialised courses, and value-added courses.

To find out more about our courses, visit: http://www.badabusiness.com/.

Categories
Marketing

4 Powerful Twitter Marketing Tips can Help Your Business Grow!

4 Powerful Twitter Marketing Tips can Help Your Business Grow!
4 Powerful Twitter Marketing Tips can Help Your Business Grow!

Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?

Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.

This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.

If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.

Here are four powerful marketing tips for Twitter that works:

1. Pick the Right Handle, Right Picture, Header Image

Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.

Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.

With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.

2. Showcase Your Brand`s Personality via Optimized Bio 

Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.

However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.

Factors you must include into account:

a). Tell people precisely what your brand is.

b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.

c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.

d). Write a bio that will attract people who fit your target audience.

e). Add relevant hashtags so that people can find your account when they search for those terms.

f). Tag other brands you may be associated with within this space.

3. Tweet During Peak Hours

Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.

By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.

4. Use Hashtags Sparingly

Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.

Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.

You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Problem Solving Courses that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Process & Business Expansion

5 Ways To Make Your Product Launch Successful

5 Ways To Make Your Product Launch Successful
5 Ways To Make Your Product Launch Successful

You have a unique idea for a new product that will magically resolve all the challenges that customers in a particular segment are facing. You create a killer product that may bring a revolution to the world. Now you want the entire world to go crazy to purchase it (think about people standing in a queue to buy an iPhone).

But none of that happens, and you get up with sweat beads all over your forehead. All of your hard work and efforts that you have put in to create a product now appear futile. Isn`t it terrifying?

It is extremely easy to get ahead of yourself when you are trying to create a new product. Envisioning all the sales, profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning says the Best Business coach in India –Dr. Vivek Bindra.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are five steps every entrepreneur should take before releasing a new product:

1. Be Strategic in Defining your Target Audience

Whether you are creating the new iPhone or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

As you prepare for your product launch, research your competitors. Learn from your competitors as there are no original ideas, only repurposed ones. Take what is good, learn from their mistakes and make improvements where you believe there is room for improvement.

2. Go All Out When It Comes to Publicity

Obscurity kills businesses. If you do not shine like the sun when it comes to publicity, you won`t get the attention that is needed to be successful. Before launching your new product, ask yourself two things-

a). How far will I go to get attention?

b). How consistent will be my attempts?

If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenges that your product or service is solving is imperative to your business growth. Make them your Unique Selling Points while advertising your products. You can also take online business courses for entrepreneurs to learn more about advertising and marketing.

3. Be Clear & Concise About Your Target Audience

If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal! Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience.

Apart from knowing your audience, you must be well aware of your product`s value. Take testimonials from your customers who have had success with your products as it can help you for make improvements.

4. Trace & Understand the Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process forms the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where do they get their information, and what influences their decisions while making a purchase.

5. Focus on Major Media Outlets

Attention is the currency of the internet. The average person consumes an enormous amount of information daily. To hold someone`s attention, cut through the noise. Develop the right media strategy that is suitable for your product launch. Pitch yourself as an expert and focus on high-profile media outlets. However, your pitch must have a sensational hook with actionable advice.

Also, do not just use the traditional medium of advertising. Use the power of social media and create hype to engage customers. Make strong brand guidelines to ensure you got the powerful one. Make use of social media platforms to generate interest among your target audience.

Another brilliant way to create a buzz around your product before its launch is to reward your customers. Offer discounts for preorders, first-time users, or anything else that can entice users to buy your products when they are launched.

Launching a new product or service is not easy! There are lots of steps involved that can have a great impact on a product launch. These steps can make or mar your product in the niche market. Know what is best for your product or service with our Problem Solving Courses.  To know more about it, click here: https://www.badabusiness.com/psc

Categories
Motivational Startup Strategy

5 Common Startup Tips An Entrepreneur Shouldn’t Follow

Startups | Representational Image (Photo Credits: Pexels)

Starting a business with an innovative idea is a great deal of work. After completing lots of preparations and paperwork, an entrepreneur can pull off his/her business model. However, there will be always people to give advice that might not work for the startup to grow. Following them blindly, as those pieces of advice worked for others, can prove to be a disaster for your business.

Here are a few tips which an entrepreneur shouldn’t follow:

1) Customer is Always Right:

Many times an entrepreneur hears this line. The main issue behind the advice is customer pays and for that, an enterprise needs to listen to his/her every demand. However, it is a proven fact that no one can be an expert on everything. When conflicts arise, the best way is to clear the misunderstanding with proper communication. This will not only bring the client back but also s/he will trust you more for being truthful.

2) Raise Money and Grow as Fast as Possible:

Of course, speed is something that is needed to sustain in a competitive market. But the biggest mistake an entrepreneur makes is earning more money in a shorter period and then burning it with the same speed without even waiting for their products to fit in the market. The result — the sooner they rise, the sooner they fall. Best way to deal with this issue is to make a plan to expend the money in the right direction and identify product-market fit.

3) Choose Between Business And Family:

This is one misconception that most of the female entrepreneurs have. Instead of believing in this misconception, one should create a seamless work-life integration, where passion intersects with your personal life. The first and foremost part starts believing in yourself, and the second being surrounded yourself with people who believe in you.

4) Following Best Practices:

Walking on the path shown by others sometimes may help an entrepreneur, but not always. A path derived and designed by others, how is that going to fulfil the dreams and aspiration of a budding entrepreneur? To lead from the front, getting inspiration from someone is awesome, but one should not strict to best practices. S/he always be on a lookout to derive new ways to solve issue and progress.

5) Fake It to For Success:

Last but not least. This tip might help an entrepreneur in the initial phase but will end in a disaster. No investor, client or customer like dishonesty. This not only dampens their reputation in the market but also eradicates the trust that people have on them. Ask yourself, do you want to be called as a ‘cheater’? Think wisely before you proceed with this ‘faking’ people tip.

Categories
Motivational Strategy

5 Steps for Newcomer to Build and Grow a Personal Brand Amid COVID-19

Steps to build and grow a personal brand. | File Image
Steps to build and grow a personal brand. | File Image

For a budding professional, the most difficult job is to build and grow a personal brand. This will not only boost his morale but also help his/her in securing a job in the corporate field. However, with pressures mounting with time and firms taking extra precautions in hiring candidates amid COVID-19 pandemic, here are five steps for a budding professional to build and grow a personal brand.

Create a Target Audience:

The first and the foremost step for building a personal brand is to create and make aware the target audience aware of the brand. For this, a well-written CV plays a vital role which should include a career summary, academic information, work experience, languages known, certifications, positions of responsibilities, and achievements.

Following this, post the CV in the right platform like Linkedin where recruiters can notice their prospective candidate. Apart from creating a profile, ask peers and ex-fellow employees to endorse your skills. Also, share relevant articles and write those which are relevant to your domain.

Online Classes:

Many of the budding professionals fail to grow their brand as they stick to traditional training. With the situation like COVID-19 pandemic in place and recruiters looking for extra talented people, budding professionals should focus on taking up online classes which makes them ready for the future. Courses like artificial intelligence, digital marketing, graphic designing, content writing, marketing analytics, among others.

Content Writing:

Apart from creating a CV and joining online classes to upgrade skills, a budding professional should write content in the field, in which s/he specialises. Content writing helps in building a professional brand. However, a clear knowledge of one’s vision, target audience and goals should be clear for writing content.

Participate in Case Study Competitions:

It is said that participating in case studies helps in building analytical and critical thinking. With this, a person develops the art of paying attention to details. Also, one learns to read between the line and begins strategic thinking. In the beginning, the idea might look scary, but with time this will help a budding professional into an ideal match for the recruiter.

Subscribe to Online Business News Providers:

This is the last step which will help a budding profession to build and grow a personal brand. There is no harm in gaining current affairs related issues. This will help the budding professional in facing the HRs, future colleague and even friends to strike conversations on mutual interest. Even subscribing to OTT platforms like Discovery Plus or History Channel will enhance the chances of being recruited by a firm.

Among all other things, a budding professional should always look for options to enhance his/her skills. This will make him/her more confident and market-ready.