Tag: video marketing

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Strategy

5 Tips To Make Your Video Marketing Game Stronger!

5 Tips To Make Your Video Marketing Game Stronger!
5 Tips To Make Your Video Marketing Game Stronger!

Video marketing is the future and the present, and probably you have heard it everywhere. According to Hubspot, “the video content is no longer an option. It has become a necessary component of any successful marketing strategy.”

  • Around 4X as many people would prefer to watch a video regarding a product than read about it.
  • If you include the word “video” in an email subject line, the email opening rate can boost by 19%.
  • Video marketing can also increase click-through rates by 65 percent.
  • A landing page with a video link increases the conversion rate by 80%.

So if you are an entrepreneur who is working hard on a startup business ideas plan, these statistics might convince you to dip your toe in the pool of marketing possibilities.

Here are five things every entrepreneur must know before you begin producing videos:

1. Tell a Story not A Sales Pitch

Whether you have a startup business or an established one, the rules are the same for both content marketing and video marketing. Hence, similar to content marketing, the value should be on priority. Avoid annoying your customers by constantly bombarding them with your products and services promotion. Instead, center your video on a grasping story.

Also, take out the time to research your customers` desires, wants, and desires, and appeal to them through visual narrative. Put your product or service in the background, and instead focus on human emotion. This will allow people to feel connected with the brand. You can also hire a business coach to work along with you to bring in a fresh perspective.

2. Make ‘How-to-Videos’

If you are planning to launch a new product for your startup business or service this year, make your customers informed through videos. Create a video to give them a demo of how it works. Why? According to a report by insivia.com viewers retain 95% of a message when they watch it in a video as compared to the text.

In addition, around 30% of people`s YouTube searches are for how-to-queries. And YouTube is the second largest search engine, after Google. Also, customers are more likely to purchase a product only after watching how-to videos explaining a product or a service.

3. The Critical First 10 Seconds

10 seconds—that’s how long you will have to grab a user`s attention before he moves on to the next best thing online. Research shows that you tend to lose 1/3 of your viewers by 30 seconds, and 60% of them by 2 minutes. The window is very short and with each passing second, you might lose your customers to your competitors. Hence, get your point across to convince viewers that your video is worth watching.

So start your video with a hook to grab users` attention, and then immediately convey why they should keep watching.

4. Don`t Be Discouraged

We probably come across thousands of videos, some of them excellently well-scripted with awesome sound and visual quality. Though, we all love to make ultra-professional videos, many small to medium-sized businesses lack the budget and manpower for this. But do not be disheartened!

You don`t need expensive video equipment to make good videos. Video quality is not the most important thing, but rather the content. Content is the most important qualifier in successful video marketing. And smartphones can be your best bet if used to their maximum potential.

5. Don`t Be Predictable

Unless it`s not the day of your paycheck, predictability is boring! And, a boring video can do more harm than good. Make videos that will make your customers laugh, teach them something new and take them into another world. Put all the essential ingredients like comedy, wit, charm, honesty, and product description, and you will realize that originality has many takers.

Even if you are in a boring business, videos can still be an interesting and super-fantastic way to let your customers gain an insight into your products and services. A highly engaging video can work like a charm for your business if done properly.

To give your aspirations wings, you can take our Business Coaching Programs through which you will gain in-depth knowledge about the distinct business dimensions. From content marketing to video marketing, we have it all, only if you are ready to learn.

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Business motivation

3 Amazing Ways For Small Business To Stand Out From Competitors

3 Amazing Ways For Small Business To Stand Out From Competitors
3 Amazing Ways For Small Business To Stand Out From Competitors

What is the most essential aspect of a successful startup business? To stand out so that your potential customers choose you over your competitors on every single purchase. And just like most of the things in this world, there is a right way and a wrong way to do that. But unfortunately, most entrepreneurs approach this crucial factor in the wrong way.

Approach it the right way and it will result in a shorter sales cycle, lower marketing costs, and dominance in your niche market. Do it the wrong way and it will result in the opposite.

Being an entrepreneur you would like to avoid the latter.

But then how should you stand out from your competitors when the startup ecosystem is getting saturated? Are there any online business courses for entrepreneurs from where you can learn them?

Keep reading this article and we promise that by the time you reach the end, you will know exactly how to position your brand as a clear choice- both logically and emotionally:

1. Be Different & Unique

No matter how unique was your startup business idea was according to you, there is a possibility that either someone already has or will come up with the same business idea. And contrary to the popular belief, the world will not beat you down your door throwing money for your product or a service just because you have come up with such a great business idea.

A product or a service that is better than your competitors is great. But a consumer wants something different and unique. That’s because the human brain wants to change and that’s how it works. Things that are similar blend into obscurity, while the things that are different, stand out.

Take Apple computers for instance. An Apple computer is not any better than PCs, despite the popular belief of the loyal customers. They are priced higher with comparable specs with a different operating system that does not even let its user run any software.

They are not better, they are just different.

So while it is essential to provide products or services which are better than what your competitors offer, it is vital to be more different and unique to get a massive advantage over your competitors.

2. Build Multichannel Presence

“Out of Sight, Out of Mind”- this adage is truly applicable in today`s marketing world. Have you ever followed up with your customers only to find out that they bought from one of your competitors instead of you? This is because once you are out of sight, you are out of mind. And your competitors did a better job of staying in front of potential customers.

When your customer was making a buying decision, your competitors made the most of it by staying in front of them. And all it takes is–Effective Marketing. While some brands do it well, others do not.

An effective marketing strategy requires you to be present in more than one place to capture the attention of your target audience. Facebook, Instagram, Twitter, YouTube, Email Marketing, Google, SEO, phone calls, Video Marketing, Blogging, and the list goes on. You just have to be careful to not take more than you can effectively handle.

The proper approach is to add one new channel at a time and work strategically to achieve significant traffic there before adding another. You can also take an online business course that includes marketing to learn important tools to boost your business.

3. Testimonials of Happy Customers & Clients

No matter how much a company claims its products to be the best, consumers will dismiss a company`s claims unless they can be proven. This is where your customers and clients come into the equation. You should incorporate them as part of your marketing strategy because they provide social evidence and back up your statements.

Other potential buyers who are willing to purchase your products or services but hesitating due to unfamiliarity with the brand will trust other customers` words. A great testimonial can explain why a customer chose you over your competitors and why should others do it too.

Getting a testimonial from customers is a simple formula that covers both the logical and emotional components of a buying decision.

Coming up with a better startup business idea is not sufficient; you should be able to stand out from the competitors too. By implementing the above three tips you can effectively make your small business stand out from your competitors.

Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with online business courses for entrepreneurs designed especially for you.

Categories
Business Startup Ideas Marketing Sales Startup

5 Ways to Skyrocket your Webinar Attendees!

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.  However, it is also one of the most dangerous places where you can lose most potential buyers in a campaign.

The major reason behind this is that sometimes you are so focused on the sale, you forget about getting people on the webinar. Earlier 60-70% of people would attend a webinar live whereas today, most people are likely to get 25% of the audience.

According to a report, 64% of businesses received a new client in the last year through a Facebook video.

In another survey, ‘83% of video marketers say that webinars have helped them generate leads. 84% of consumers admitted that they have been convinced to purchase a product or service by watching a video by a brand’.

Webinars have exploded on the internet, especially in that past year. The consumption of social media content is increased due to the pandemic. As the people were forced to stay at home, online consumption spiked up. And as the trend evolved, more and more marketers began to take the advantage of them.

So what makes WEBINARS a popular choice amongst the marketers as well as the consumers?

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them. Not because it`s cool, hip, or trendy.

This is why people love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.

Brilliantly planned and executed webinars can result in a 19% of the conversion rate on an average. These are pretty solid statistics if you compare them with the average conversion rate on standard PPC campaigns on websites.

If you too are planning to host a webinar, here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Identify your Customers` Challenges

Understanding your customers or clients is paramount. Ask your potential customers, existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard.

2. Pick a topic that Attracts Attendees

Research a topic that will pull more people towards your webinar. Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick the ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operation, smoothly.

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and ‘solution-oriented. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects and multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase the engagement on your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the most leading platforms, you must have noticed that they allow you to pre-load interactive polling questions.

You can capture the attention of your audiences by asking questions related to the webinar. Ask things like:

i. What interests you most about the webinar?

ii. What are the immediate challenges you are facing?

iii. Would you like to boost your sales?

iv. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Click here: https://www.badabusiness.com/?ref_code=ArticlesLeads to join the league of successful entrepreneurs.

Categories
Marketing

5 Proven Ways to Improve Your Video Marketing Strategy

How to Build a Unique Video Marketing Strategy!

The year 2020 marks the rebirth of video marketing. More than 50% of customers want to see videos from companies & brands, more than any other type of content. A video marketing strategy is within the reach of virtually every business despite its budget & size.

Videos are capable of increasing conversion rates by over 80% on the landing pages.

Here are 5 steps to build a perfect video marketing strategy for your business to enhance your brand:

1. Identify your Goal

The first step in order to creating a perfect video marketing strategy is to know & assess your video’s goal.

Every decision taken during the video creation process will lead back to your video’s end goal and what action you’d like your audience to take after watching it.

What’s the goal?

  • Is it to increase brand awareness?
  • Is it to sell more event tickets?
  • Launch a new product?
  • Ultimately, what action do you want your viewers to take after watching the video?

How will you determine the success of your video?
 

Decide several key performance indicators that match with your video goal, to determine the success of your video.

2. Focus on Your Target Audience

Now that you know what the goal of your videos is, it’s time to figure out who is your audience 

This is a very crucial step; if you create your videos without a specific audience in mind, it is going to fall flat. Your target audience will not get to watch it and those who watch it accidently won’t result in a conversion.

If you want to very specific on who consumes your content, then you would need to analyse the buyer persona. They are mostly used by B2B companies and are subsets of the ideal customer profile.

To finalize your target audience strategy, just make sure you know where your target audience hangs out
’ this will help you with right distribution of your video.

3. Provide Incredible Valuable Information

Quality content was and will continue to dominate if it reaches the right audience. Once you understand who your target audience is, you should start working on creating incredible valuable content for them.

What does your audience want to see? What is the burning problem of your audience?

  • Make the effort to study & understand what your audience wants. This can add a huge amount of value to your content, as your content will be relevant & informative for the audience.
  • Listen to your audience through your social media conversations, questions, replies, and through frequently asked questions from your support inbox.

How to create an impactful video?

  • Start with a Strong Hook Statement
  • Include data to support rational mind
  • Include stories & examples to engage the visualization of the mind
  • Focused Central Message 

4. 10x Your Content Marketing Consistency

Since more and more businesses are realizing the value of a well-developed content marketing strategy, competition in the space is increasing.

  • One of the most important ways businesses can distinguish themselves from their competitors is by increasing their content 10x i.e. by providing valuable content consistently to their audience.
  • Providing high-quality consistent content helps businesses enhance their brand and establish themselves as thought leaders in their industry.

Consistency in your content has a direct influence on your brand’s credibility. The more consistent you are, the more credible your brand becomes.

  • Consistency builds brand awareness
  • Engages the audience
  • Helps in generating leads
  • Improves website traffic and SEO

5. Measure Your Performance

Test. Analyze. Modify. Retest.

If you want your video marketing strategy to work, then you must test, analyze, modify, and test again.

You need to produce, release, then review your video’s engagement data in the same way as you do to track key performance indicators (KPIs) for written content.

This data will help you justify the investment that you’re making in videos and gauge the performance of the videos as well. 

Hence, the bottom line is ’ overall strategy and data should drive your video marketing strategy.

Video marketing strategy is very useful particularly for startups and small businesses as they want to get recognised fast and build a recall in the minds of the consumer.

Follow these 5 steps to enhance your brand through the right video marketing strategy and see the wonders visual treatment can do for your business.