Tag: Marketing tips

Categories
Marketing

4 Powerful Twitter Marketing Tips can Help Your Business Grow!

4 Powerful Twitter Marketing Tips can Help Your Business Grow!
4 Powerful Twitter Marketing Tips can Help Your Business Grow!

Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?

Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.

This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.

If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.

Here are four powerful marketing tips for Twitter that works:

1. Pick the Right Handle, Right Picture, Header Image

Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.

Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.

With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.

2. Showcase Your Brand`s Personality via Optimized Bio 

Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.

However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.

Factors you must include into account:

a). Tell people precisely what your brand is.

b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.

c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.

d). Write a bio that will attract people who fit your target audience.

e). Add relevant hashtags so that people can find your account when they search for those terms.

f). Tag other brands you may be associated with within this space.

3. Tweet During Peak Hours

Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.

By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.

4. Use Hashtags Sparingly

Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.

Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.

You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Problem Solving Courses that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

3 Buzz Marketing Strategies For Startup Business!

3 Buzz Marketing Strategies For Startup Business!
3 Buzz Marketing Strategies For Startup Business!

Summary: Buzz marketing is not about creating buzz randomly. There is a complete science behind it.

The internet gets disrupted now and then. And finding ideas to promote a new product or a whole new startup business in a digital world where trends keep changing every minute is quite challenging.

However, the first thing you must need to know about buzz marketing is that generating buzz is not at all a random act. There is a science behind it that gets people to talk about your products and services. And we mean making real people talk about your products and services, and not just creating awareness regarding it.

You need to learn how to give people something to talk about if you want them to discuss your products or services consistently. If you want in-depth knowledge regarding marketing and its various branches, you can take online business courses for entrepreneurs.

In this article, we will tell you three ways that will get people talking about your startup business. Let`s begin:

1. TABOO

People love to talk about things that either align with their mindset or are totally against it. Taboo is the first button that can be easily pushed. People tend to talk about the things they shouldn`t talk about. So topics that are controversial that can give people something to dispute, debate, or argue about. You can watch this amazing video by Dr. Vivek Bindra where he shares some great marketing tips.

2. THE UNUSUAL

The unusual or the unique content is something that stands out from the crowd. It is a widespread technique with social marketers and is relatively easy to apply. The catch here is to give your target audience something unusual.

If you follow what everyone else is doing, you will lose your USP and you won`t be able to attract the audience. People won’t talk about your products and services, and you will end up being a part of the herd. Think out-of-the-box and let your creative juices flow that will catch the attention of your potential customers. You can take a digital marketing course, a specialized online course for entrepreneurs to gain in-depth knowledge.

3. THE REMARKABLE

Ordinary things don`t get attention from the crowd. However, doing an ordinary thing remarkably can get people talking.  In this technique, the aim is to do something exceptionally well and at an extremely high quality. If your competitors create average content, you need to incorporate a fresh concept.

The above-mentioned three strategies can help you to create buzz about your new product launch or services. If a hotel gives a good customer experience, no one tells anyone about it. But people do talk when they receive a service that is beyond extraordinary. So use the strategies mentioned above and see your target audience discussing your business.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here: www.badabusiness.com.

Categories
MSME Sales Startup Strategy

4 Successful Tips to Run Discounts & Special Offers For Your Business Ahead of Christmas 2020 & New Year

Discounts, Special Offer
Discounts, Special Offer (Photo Credits: Pixabay)

Mumbai, December 24: 2020 was an extremely difficult year for most sectors due to the lockdown amid the coronavirus outbreak. However, towards the latter end of the year, green shoots of recovery were seen as the economy started to open up.

So far, the festivals have been lacklustre in India because of several other factors, including people not willing to spend on unnecessary things. However, the sentiment has picked up and there is a momentum in sales as we approach the year-end.

If you have an online business or a store, then you can offer some discounts to entice your customers for Christmas and New Year. However, promotions and discounts should be given in such a manner, so that they don’t eat up the profit margin and help you in increasing sales.

Lifetime Membership | All Courses Free by Dr Vivek Bindra

Define your objective: 

Before you start any promotional offer, you should define the objective. What is the purpose of running this sales offer? Is it to get new customers or target the existing customers? Is it to increase sales or hook them to your brand. Be clear in your head with these answers.

Should have a fixed timeline:

Sales, discounts and any offers should be there for only a limited time period. The promotion of your brand should clearly mention the start time and the end time.

Market well:

If you are running a sale and your customers are not only aware of it, then the entire purpose fails. Therefore, make sure to advertise your promotional offers, incentives properly. Promote the news of your sales on social media. Spend money to run promotional campaigns and target audience based on your location and TG.

Track Your Results:

After any campaign, it is very important to track your results. This will help you to understand your customer behaviour, which segments are responding better to your campaigns or which type of campaigns are more effective. You need to study the results and this will help you to run your next campaign

We hope that these tips will come in handy for your business and you run successful marketing campaigns.

 

Categories
Startup

Smart Digital Marketing Tips Which Will Help Your Startup to Grow Amid COVID-19 Pandemic

Digital Marketing
Digital Marketing (Photo Credits: Needpix)

Mumbai, October 28: Coronavirus pandemic has made every business to restructure their strategy and planning for the future. It has come as a roadblock, where companies have been forced to sit down, brainstorm on new ideas and evolve. The pandemic has also seen several companies shutting down and many on the verge of collapse. Here are some smart marketing tips which you can implement to help your business grow amid the pandemic.

We need to remember that it is an extremely difficult work environment, demand has been ebbing and sales have been low. Businesses, therefore, need to implement some cost-effective and smart ideas to target their audience.

Connect With your customers: Use digital media to connect with your customers. This is a time to really show empathy to others and help out where you can. Remember, not to be too pushy with your products, but spread love and make your customers feel special and connected.

Strengthen your online presence: Make sure you are there on Google. Strengthen your presence on the online platform. In this age and day, the first thing a customer does is to use google. For e.g. if he is searching about restaurants near me and if your eatery doesn’t show up on the list, you have lost a chance to connect with your probable customer.

Work on your SEO: SEO will help your business increase organic traffic to your website and move past your competition.

Invest in good and relevant content: It is very important to invest in good and relevant content. For it, you need to do research. Put up information which is relevant for your business and which the customers want to see.

We are hopeful that you will get some insights from these marketing tips and it will help your startup to grow in these challenging times.

Categories
Marketing

Digital Marketing Tips for Small Businesses in 2020: 3 Ways to Up Your Game Online

डिजिटल मार्केटिंग
डिजिटल मार्केटिंग

After COVID-19 hit us, small businesses and MSMEs are looking for ways to adapt to the new normal. They look for the right opportunities to afloat in tough times. In the current scenario, where is a lack of physical options and more dependency is on the digital landscape. Digital marketing right now provides value to small businesses to expand themselves.

During this tough time, startup, small businesses have the chance to figure out what is best for their marketing strategies and channels. It is a challenge to give a hard look at digital marketing techniques. After the number of research and study, we discovered that business owners are more invested in their resources and making marketing efforts.

Here we share this guide of tips for small businesses on how they can be more productive with digital marketing.

Build an Influential Social Media Presence

Social media is now a very useful and practical aspect of many digital marketing strategies mainly all kinds of business. This is an opportunity to interact face to face communication which is very important at the current time. They help you to reach your customer which creates a trust relationship between your brand and customer.

Today social media is a vital part of a small business marketing plan. They have understood the importance of social media for the brand. So, if your not on one of the platforms, then go now use social media and take your brands on the heights.

Email Marketing Campaign to Connect

A lot of people believe that email marketing is outdated, maximum small businesses use email to facilitate connection with costumers. Half of the small businesses plan to use this marketing as part of a digital marketing strategy.

The impact of this marketing is beyond a junk inbox, as it gives a personalized touch to the customer which leads them to come back. Building this relationship is key in small businesses to expand their brands.

Develop Website Marketing Efforts

In 2020, online visibility is considered essential for all kinds of business. If you don’t own a website, you are still not existing in the market. Web platforms can be the highest source of medium to start acquiring the knowledge of website marketing.

Today, every small business will invest in website marketing to establish their digital presence. As today every new or old customer looks for the website therefore, by creating online relationships, website marketing is one of the most popular tactics. After studying the traffic and engagement of the site, company owners can find areas to grow and plan in the future. This is the easiest way to find what works and what doesn’t work for your brand.

Digital Marketing can benefit small businesses during an unpredictable time. The effect of COVID-19 can be long-lasting; therefore, business needs to start planning digital marketing goals to set them on top from others in the market. There are more digital marketing tips which can help you we have mentioned the top three here.

 

 

 

Categories
Marketing

3 Easy Marketing Tips for Startups in 2020

मार्केटिंग
मार्केटिंग

What is marketing? Why do we need to do marketing?  These are a few common questions we ask us when we embark on the new business.  Getting your new startup off the ground is all marketing it to your target consumer and gaining a place among them. We need marketing to produce your brand visible among your consumers. Every product, service, and everything needs an equal amount of marketing.

When you initiate a new startup, it is a challenging task, and for sure one of the biggest challenges in starting to build your brand awareness and chose the right marketing for the product.

In such a situation, we are here with some quick tips for you to help you to do the correct marketing of your company.

Online Adverts

Online marketing is the simplest and popular investment.  It guides you to target a certain web demographic and target audience. There are three big online advertisers like Google, Facebook, and Amazon who give you a clear understanding of your customer.

Online ads are growing rapidly with changing times. This will facilitate you to expand your business on a large scale, and it’s easy to handle with the help of tools. It gives multiple opportunities for both minor and large to enhance marketing. So, start adding online advertising in your strategy to boost your presence.

SEO Strategies

SEO strategies are the most familiar and beneficial strategy for your business. It will help you to improve your ranking in search engine results. Today one of the most potential marketing strategies which creates a vast impact on your company goals.

When you desire to focus on attracting user who is actively searching for information about your industry or product-related information, this is a lot more efficient in reaching your target audience. Additionally, this permits you to reach your audience while they are already looking for the information.

Virality

These days, many startups are owned by a young entrepreneur who is digital-savvy people. If you are one of them, then this strategy is made like this good marketing strategy for you. Here you need to create some content that encourages your consumer to share and promote your brand. Now many brands collaborate with influencers to promote themselves.

If you want to move ahead with this marketing strategy, then started working on creative concepts and bounce up your ideas off. It can be in terms of the giveaway, contest as virality gives your brand a huge marketing boost with little investment.

When you plan to build up your brand, remember to keep marketing as one of the most important aspects. There is no requirement of spending tens of thousands of money in the beginning.  Well planned and observed marketing strategy can help you to build your brand reorganization among the target audience. Three major marketing strategies to start with is mentioned in the article. These strategies will help you grow your brand and reach out to your audience easily with less investment.