Summary: One rule that can help young entrepreneurs stay on top of their game is being open to doing things that have never been done before!
Whether you are eyeing a promotion, looking for your dream job, planning to switch careers, or learning a new skill, qualification alone will not help you succeed. To achieve success, it is essential to build your brand. It is an exclusive combination of experience, expertise, and credentials that distinguishes you from competitors and helps you to stand out.
Whether you are looking to work with new clients or want to increase your consumer base, your brand matters. Here are five lessons that can help you build your personal brand:
1. Become an Expert
Gone are the days when “Jack of all trades, Master of none” was considered valuable. Today, people respect an expert more than a generalist. Many successful billionaires often advise narrowing down the focus so that your brand can own a word in the prospect’s mind. For instance, if you have excellent business knowledge, you can become a business motivational speaker in India.
2. Bringing Unique Concepts
10 to 15 years back, no one would have thought about receiving our favorite food at our doorstep. But the concept was introduced in our country, and the trend gained popularity. Hence, to stand out in your field, you will have to come up with innovative concepts and fresh ideas.
3. Earn your credentials
To make yourself valuable, you need credibility. For instance, Arunima Sinha, a former national-level volleyball player, was thrown out of a moving train by robbers. She lost both her legs in this accident. While receiving treatment, she resolved to climb Mount Everest—the highest peak in the world. In 2013, Arunima became the first female amputee to climb Mt. Everest at 25.
She didn’t stop at it. By the age of 30, she had climbed the highest mountain peaks on each of the seven continents. The Government of India has honored her with the Padma Shri award.
4. Build visibility around your domain.
From writing articles in popular publications to making videos on YouTube, speaking about your domain can help position you as an authority, grow your network, and earn the audience’s trust.
5. Upgrade Your Craft
Building your brand is not a 100-meter race. It is a marathon that requires persistence, patience, and hard work. Keep updating your knowledge bank regarding your industry and market trends. This will help you to stay one step ahead of your competitors.
Building a personal brand not just propels you closer to your goals; it helps you create a foundation that guarantees success. It is the only response to a fast-changing and competitive marketplace. Thus, in your journey to becoming a remarkable personal brand- stay consistent, humble, and relevant by using the strategies we have mentioned above.
Need personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads? Join our Business Coaching Program! To know more, visit www.badabusiness.com.
Want to become a YouTuber, find a suitable audience for yourself and also earn money from YouTube? Before this we know this:
Who is a YouTuber?
Any person who produces content for the video-sharing giant YouTube is known as a YouTuber. You don`t have to be a professional actor, dancer, or singer to post interactive and fun videos on the channel. Many YouTubers take this as a hobby, while many others do it as a full-time job as it pays the bills.
How much money can you earn as a YouTuber?
Though there are no hard-and-fast figures for how much YouTubers make, once your channel garners audiences, you can make decent money. YouTubers make money in many ways. You can earn money from:
Ad Revenue
Shopping
YouTube Premium Revenue
Channel Membership
Super Chats and Super Stickers
Super Thanks
How to Create a YouTube account
If you have a Google account, a YouTube account is included in your Google account bundle. However, you will still need to set up a channel.
To do it,
you can simply go to your account page on YouTube.com and
Click on “create a channel”.
Simply enter the name that you want to give to your YouTube channel and you are in.
You can further add details to customize it and can also select the best design by keeping the nature of the content and your target audience.
Optimizing Your YouTube Channel
Your channel page represents you and your brand. Hence, it is essential to define “why”, know your target niche, and understand your competition before creating a channel page.
Once you have done that, it is time to create a channel page. You will need:
a). Channel name
b). Logo
c). Banner image
d). Color scheme
You can use these aspects to create your YouTube Channel.
How to become a successful YouTuber
Becoming a successful YouTuber requires a combination of creativity, strategy, and consistency. If you also want to become a successful YouTuber, then the solutions given here can be beneficial for you:
Define your field:
Focus on a specific area that you are passionate about or have expertise in. This could be anything from cooking to technology reviews.
Understand your audience:
Know who you’re creating content for and their interest. Tailor your content to their needs and interests.
Create quality content:
Invest in good equipment to ensure your videos have clear visuals and audio. Quality content is more likely to be shared and recommended.
Be consistent:
Post videos regularly to keep your audience engaged. Create a content calendar to plan your uploads.
Connect with your community:
Respond to comments, solicit feedback, and involve your audience in your content creation process.
Optimize for SEO:
Use relevant keywords in your video titles, descriptions, and tags to improve visibility on YouTube search results.
Monetize your content:
Explore different revenue streams like advertising revenue, sponsorships, affiliate marketing, and merchandise.
Bonus Tips: Promote your channel-
Share your videos on social media, collaborate with other YouTubers, and consider paid promotion to reach a wider audience.
Avoiding common mistakes is important for success on YouTube.
Here are some major pitfalls that every YouTuber should stay away from:
Lack of a Defined Theme: Your channel should have a clear focus. Mixing too many topics can confuse potential customers.
Not Knowing Your Audience: Understand who you’re creating content for and what they expect from your channel.
Poor Channel Optimization: Ensure your profile has a clear photo, a keyword-rich description, and organized playlists.
Inconsistency: Post regularly to keep your audience engaged. Inconsistent uploading may lead to a loss of interest.
Neglecting Viewer Interaction: Connect with your customers through comments and feedback to build a community.
Compromising on Quality: High-quality content will likely be shared and recommended.
No Strategic Planning: Have a content strategy to attract your audience and keep them coming back for more.
Ignoring Analytics: Use metrics to understand what works and what doesn’t and adjust your strategy accordingly.
Focusing Solely on Views: Prioritize audience satisfaction rather than just chasing high view numbers.
Being Only a Creator, Not a Viewer: Watch other YouTubers to learn from their successes and mistakes.
Sticking to One Format: Experiment with different video formats to see what your audience likes best.
Misleading Metadata: Avoid tag stuffing and make sure your video metadata accurately reflects the content to avoid penalties.
Using Bots for Views: Artificially increasing views can jeopardize your channel’s reputation and credibility.
Inappropriate Thumbnails: Clickbait or misleading thumbnails can lead to viewer mistrust and possible bans.
Learning from common mistakes like these can help us grow our channel more effectively and sustainably.
Once you’ve grasped the essential do’s and don’ts for becoming a successful YouTuber, the next crucial step is understanding how to monetize your content. Generating revenue from YouTube will ensure that you advance your career on the platform.
How to make money from YouTube
There are many strategies involved in making money on YouTube. Here are some examples of ways to monetize your YouTube channel:
Ad Revenue:
Earn revenue from Watch Page ads and short feed ads. These ads appear in your videos and contribute to your earnings. Example: As an SEO expert, create high-quality content related to search engine optimization. Optimize your video title, description, and tags with relevant keywords. This will attract audiences interested in SEO. Enable ads on your videos through YouTube’s monetization settings. The more views your video gets, the more ad revenue you will earn.
Shopping:
Set up a store where your fans can browse and buy products directly from you or from the brands you promote. Use the YouTube Shopping affiliate program to tag products in your videos. Example: Leverage your expertise by recommending SEO tools, books, or courses in your video. Use YouTube’s Shopping affiliate program to link directly to these products. For example, create a video titled “Top 10 SEO Tools Every Marketer Should Use” and include affiliate links in the description.
YouTube Premium Revenue:
When YouTube Premium subscribers view your content, you get a portion of their subscription fee. Example: Focus on creating valuable, highly-qualified content. When YouTube Premium subscribers watch your videos, you’ll receive a portion of their subscription fees. Consider creating a series on advanced SEO techniques or case studies that will engage the audience.
Channel Membership:
Provide exclusive benefits to your customers through channel membership. Fans pay a recurring monthly fee to access exclusive content or benefits. Example: Provide exclusive SEO resources to your channel members. Get instant access to your latest SEO tutorials, personalized advice, or private Q&A sessions. Fans who pay a monthly fee will appreciate the added value you provide.
Super Chat and Super Stickers:
During a live chat stream, fans can pay to have their messages or animated images highlighted. This is a great way to connect with your audience and make money. Example: Host a live Q&A session about SEO. Encourage viewers to use Super Chat to ask questions. The more engaging your livestream is, the more fans will contribute. For example, title your live stream “Ask an SEO Pro Anything!
Super Thanks:
Fans can pay to see a fun animation and have their message highlighted in the comments section of your video or short. Example: Create a video celebrating a milestone (for example, reaching 10,000 subscribers). Thank your audience for their support and explain how their contribution helps you create better SEO content. Fans can use Super Thanks to show appreciation.
Consistency is important on YouTube. Keep uploading valuable content regularly, engage with your audience, and promote your channel on social media and relevant forums. Each feature has its own eligibility requirements, including subscriber and view count limits. If you are part of the YouTube Partner Program, you can explore these options to start earning from your channel. Additionally, make sure you comply with YouTube’s policies and guidelines to maintain your eligibility.
We have to remember that success on YouTube does not happen overnight. It takes time, patience, and a lot of hard work. Stay true to your brand and don’t be afraid to experiment with different types of content to see what resonates with your audience.
