Tag: Google India

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Finance

SMBs in India To Benefit As Google Announces Rs 109 Crore for Small and Micro Enterprises in the Country

Google (Photo Credits: Unsplash)

New Delhi, February 18: With an aim to support small and micro enterprises (SMBs) in India amid the COVID-19 pandemic, tech giant Google on Wednesday said it would give $15 million to Indian SMBs. The amount that has been announced by Google for businesses in India is nearly Rs 109 crore. Reports inform that the investment is part of the $75 million commitment from Google to help small businesses outside of the US. “In India, we will invest $15 million to support small and micro enterprises across the country and are in discussions with local partners,” the company said in a statement.

Google said it is working with non-government partners who have a long track record of providing resources to businesses that are generally overlooked by traditional lenders. When the coronavirus pandemic hit in 2020, Google had announced a $200 million investment fund as part of its more than $800 million commitment to support small businesses. In a statement, Google said it has had a special relationship with small businesses around the world – helping them scale, innovate and reach new customers. “With today’s announcement, we’re proud to help them meet a new challenge — accessing capital needed to recover and build resiliency for the future,” the tech giant said.

In July 2020, Sundar Pichai, the CEO of Google, had announced a ‘Google for India’ digitisation fund through which, the company will invest Rs 75,000 crore or approximately $10 billion over the next five to seven years to help India go digital. During the ‘Google for India’ virtual conference, Pichai had said, “We will do this through a mix of equity investment, partnerships, and an operational infrastructure ecosystem in India. This is a reflection of our confidence in the future of India and its digital economy”.

 

Categories
Startup

Google India Partners with Sheroes to Support 500 Rural Women Entrepreneurs in India; All You Need to Know About the Programme

Rural women entrepreneurs

New Delhi, December 22: In a bid to support rural women entrepreneurs in India, Google India on Monday said it has partnered with Sheroes to support 500 women entrepreneurs by connecting them with experts and enabling access to resources, guidance and mentorship. In 2019, Google had started a small pilot for an accelerator programme for 10 women entrepreneurs in rural India across its Internet Saathi network. The programme by the tech giant is centered on solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self-confidence.

Google has now joined hands with Sheroes to scale this to 500 rural women entrepreneurs. Under the initiative, the tech giant would connect them with experts, urban women entrepreneurs in the same or adjacent industries and enabling access to the right resources, guidance and mentorship over a six-month period. Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women.

In a statement, Google India said within three months, there was a rise in confidence among the participants and the women went back and applied the learning to their businesses. It stated that 80 percent of them started working on their digital presence and one of the participants had a working website within months. In a separate statement, Google said it has launched new insight tools for the travel industry.

In 2015, the Internet Saathi programme was initiated in collaboration with Tata Trusts to bring basic digital literacy skills to women in Indian villages and have them become informal teachers for other women in their communities. Since then, the programme has touched over 30 million women across the country.

Categories
Technology

Google India to Launch ‘Namaste Digital’ Show on Doordarshan to Empower SMBs by Helping Them to Use Internet to Grow Their Business

Google (Photo Credits: Pexels)

New Delhi, October 1: As a part of its new multi-pronged effort to help small and medium-sized businesses (SMBs), Google India said that it will launch a new show in partnership with Doordarshan called ‘Namaste Digital’ to navigate the challenging economic environment. The ‘Namaste Digital’ show aims to serve as a mass media programme for SMBs to learn about the Internet and help them grow their business. According to a report by IANS, the tech giant’s the new initiative will focus on accelerating the efforts to help businesses build digital presence in partnership with software development company Zoho and payment gateway Instamojo.

Building on its effort to help consumers discover small businesses on Google search and maps and keeping the needs of different businesses in mind, Google has also partnered with delivery services providers Dunzo and Swiggy to fast track the on-boarding process. Both partners have committed to provide additional support to small businesses to start accepting orders online and enable delivery logistics. Under the new initiative, small businesses will be able to create business websites using Zoho inventory and sell online through Zoho Commerce for free till March 31, 2021. Instamojo on the other hand is offering a six-month free subscription to its “Premium Online Store Solution.”

SMBs can also avail Dunzo’s 24×7 merchant support for free with zero sign-up fees and instant registration and can make use of Swiggy’s seven days “Fast track Onboarding”. All these will be available for SMBs on “Grow with Google Small Business” hub in India which was launched in July this year.

Shalini Girish, Customer Solutions Director at Google India, said in a statement that today, the need to go digital is a necessity and SMBs are hard-pressed to digitise fast. “We need to do everything we can to handhold millions of small businesses in their digital-transformation journey and support business recovery during the current crisis”, she added. Adding further, she said that the needs of small businesses differ across the country and we are partnering with the industry leaders to offer more support to help small businesses go digital.

The ‘Namaste Digital’ Initiative:

  1. The new initiative builds on the “Grow with Google Small Business hub” effort. It is in direct response to the feedback received from small medium businesses captured in the Google-Kantar small business tracker research conducted in July.
  2. According to the report, customer related challenges tops the list for small businesses, with 92 per cent businesses facing customer related challenges, revenue loss due to low demand and payment of fixed costs are the other most severe challenges among businesses.
  3. The report also highlights that businesses are seeing the benefits of going digital, and today 5 out of 10 businesses are using digital channels to engage their customers compared to just 4 in 10 in April.
  4. In addition to providing support to go digital, Google India is also investing in efforts to scale its outreach to help small businesses learn to use digital tools in local Indian languages.

As part of this effort, Google has worked closely with Federation of Indian Chambers of Commerce & Industry (FICCI) to drive an industry wide skilling program which has already trained 1.2 million individuals.