Tag: customer satisfaction

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Strategy

5 Proven Strategies To Boost Quality Leads For Startup Business!

5 Proven Strategies To Boost Quality Leads For Startup Business!
5 Proven Strategies To Boost Quality Leads For Startup Business!

Small businesses need leads to strive and survive in the long run. Good leads. But they have to be of great value. Generating quality leads is a constant need for any business and to constantly generate leads for your business, you need to think out of the box.

Though there are many traditional methods, they are no longer in use. Stepping away from standard practices and experimenting with new ways can help to generate leads in unexpected ways.

What are leads?

Leads are those qualified prospects who can become customers and ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and boost their conversion rate.

Here are five lead-generation tips to boost your leads faster:

1. Create Your Digital Footprint

A digital footprint can open multiple opportunities for a business to generate leads. This includes using social media platforms. You can also create opinion pieces, thought leadership articles, and comments on third-party posts. Draw an action and go for it. You can also work with a business coach to ensure you are on the right path.

2. Review your Homepage

Most marketers receive visitors on their homepage. And since the homepage receives a large amount of traffic, wouldn’t it be a good idea to review and adjust your homepage? Add a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images as it can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

3. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can be brilliantly in your favor. A webinar is a low-cost way to get your message directly across to your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

4. Engage Your Audience

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

5. Keep the Lead Generation Team Separate from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headlines, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is stimulating and capturing the audience’s interest in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned with the business of the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Absolute satisfaction comes from the things you learn in the process of applying these proven lead-generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Business Coaching Program, you can gain in-depth knowledge of sales.

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Process & Business Expansion Strategy

6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com

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Business motivation

4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!

4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!
4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!

Let`s do a simple activity! Think about the last time you experienced a “WOW” moment at a restaurant or a store where you were impressed. You probably would love to go there again and do more business there, share it with your friends, and business associates too.

Customer experience is a crucial aspect of any business and an important chapter in any online business courses for entrepreneurs. Customer service can make or break a business, especially if it is a startup. A new business that is trying to make a foundation in the market generally has a hard time gaining and retaining customers.

While an excellent customer experience can retain even the most dissatisfied customers, poor and unresponsive service can turn away many potential customers. It can also turn away even the most loyal shoppers, which can certainly affect your company`s bottom line.

Customers expect good service, but if you are an entrepreneur and trying to establish your roots in the market, you must give them exceptional service. Going above and beyond will not only leave your customers blown away but will also make them advocates for your products.

To create ‘wow’ moments, you will have to make customers feel like they are the most important people in your world. Here are four ways to deliver “WOW” moments for your customers:

1. Deliver what your Promised, without Exception

Dedication and sincerity go a long way in the business world. These characteristics are something that you cannot learn in any online business courses. Delivering what you say, you will do becomes easy when you are committed enough to build systems around “WOW” moments.

When your goal is to win your customers` hearts, you look for ways to go the extra mile every time. One can achieve this by facilitating communication between different departments. Another way to sweep your customer off is to offer them a gift or more support. Everyone person loves to be treated exceptionally and little things can create special WOW moments.

2. Take Accountability & Fix Problems

Customer satisfaction is indeed a guarantee card for your business’s success. Nightmare customer service is not an alien concept in the marketplace. No customer service is mistake-proof, and let`s face it, it is practically impossible to not have any problems. We have all experienced it at some point in time.

So avoid over-promising and under-delivering, hire the right people, empower your team with training and give more importance to customer satisfaction than the customer policy.

If you know how to handle mistakes and problems that come in day-to-day business then you can earn the loyalty of your customers. Why anyone would give their money to a company that does not care?

3. Customer Feedback

Respect can never be bought or snatched, it has to be earned. To gain respect from your customers, you will have to earn it. No matter how small or large your team is, every team member must be on top of their game at all times to give customers a “WOW” experience. This also means accepting responsibility for your mistakes rather than denying it.

Customers prefer businesses that own up to their mistakes, are responsible, and take the necessary steps to correct them. And the best way to know where you are lacking is to take feedback from customers and learn from it.

Survey your customers regularly, and reward them for giving feedback. After all, they are taking out time to tell your points where you are doing excellent or you need improvement. Customers would love to help you improve if you value their time and opinion. To improve yourself, you can hire the best business coach who can help you to improve customer experience with his expertise.

Want to know how to improve your customer service? Watch this video:

4. Follow up & Follow through, Always!

Many startup businesses spend a lot of time, money and a great deal of effort chasing down new customers, only to lose them after the first or second transaction. Why? Only because they don`t follow up or follow through after their first sale.

It is very important to realize that if a customer doesn’t feel appreciated, he or she tends to go to your business competitor instead of making you their choice for repeat business.

Following up with your existing customers is the guarantee card to more business, which means more profit. When customers get a good experience with you, the probability of a repeat business increases.

Always give your customers more than what they expect. This will completely blow their brains off! Let them know you will bend backward to make their day better! After all, it`s all about the overall experience and the details that lie in between.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our “Entrepreneurship Course”.

Did you like reading our article? Let us know in the comment section.

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Strategy

Want to Make Your Customers Happy? Follow These 4 Strategies to Improve Customer Satisfaction

Customer Satisfaction| Representational Image (Photo Credits: Pixabay)
Customer Satisfaction| Representational Image (Photo Credits: Pixabay)

For a business to survive in long run and be successful, customer satisfaction is of utmost importance. A happy and satisfied customer not becomes an asset for the firm, it also helps in attracting new customers and increasing sales. It advertises and provides publicity for the firm thorough his appreciating words and good feedback. A satisfied customer works as an unpaid source of marketing for the firm. However, it is cheaper to retain an already existing customer well compared to acquiring newer ones.Best 4 Ways to use Instagram for Business that will grow sales unexpectedly!

To measure customer satisfaction, firms undertake different methods including surveys, feedback, ratings among others. They also rely upon reports published by various authorities in this context. The aim is to know how happy customers are with a company’s products, services, and capabilities and do the needful changes.3 Marketing Techniques for Start-Up to Follow During Initial Business Stages.

Here are five ways how a firm can improve its customer’s satisfaction:

Listen to Know Customers:

One of the sure shot way to improve customers’ satisfaction is by listening to them, knowing their likes and dislikes. It is important for understanding the taste, preferences of the customers and also what is their expectation from the product or service offered by the firm. A firm should always take into account the reviews and feedback from their customers and make necessary changes in the offering.

Reward Local Customers:

Another way of improving the customer satisfaction is by providing rewards in form of discounts, give away, free gifts or coupons to the people who have been loyal to the firm thereby ensuring a regular sales for it. Small rewards, compliments, and appreciation makes the customer happier and she will stick around for longer time.

Robust Customer Support Service:

The firm should have a strong and functional customer support service that is operational 24/7 hours. The problems and complains of the customers should be addressed and resolved in the shorted time span and at the best possible speed. The customer should feel listened and valued. Proper after sale service also helps in improving the customer satisfaction.

Practice Customer Service Etiquette:

All the firms need to follow a proper service etiquette to make the customers happy. The staff should be properly trained to deal with the customers, answer them politely and instantly solve their problems. They should always use positive and respectful words to address the customers. It makes customers happy and enhances their confidence in the firm.

An old saying aptly describes the importance of customer for the business and its success. It states ‘Customer is the King.’ A happy and satisfied customer is the biggest reward and achievement of the business. Hence, an enterprise should take continuous steps to improve customer satisfaction and aim to happy them happy.

Categories
Strategy

Customer is the King ! 5 Ways to Improve Customer Satisfaction

Customer Satisfaction| Representational Image (Photo Credits: Pixabay)
Customer Satisfaction| Representational Image (Photo Credits: Pixabay)

A happy customer is the pre-requisite for a business to succeed and survive in long term. It helps the business to face the competition as well. Customers are undoubtedly the king of the market. All major objectives of a firm including sales maximisation, profit generation, wealth maximisation and growth are fueled by customer satisfaction. Firms constantly look to acquire more and more buyers. However it is equally essential to retain the existing customers.  According to Forest Research, it costs five times more to find a new customer than to retain a current customer, so it is essential that a firm keeps a tab on its customer’s expectation and satisfaction. 3 Innovative Business Ideas that will re-shape your Career in 2021!

Customer satisfaction can be defined as how happy the customers are using the company’s products or services. It can be also reflected in how a customer rates the business and how they refer it to their friends or families. Here are some efficient tips of improve customer satisfaction –

Know the Customer

Understanding the customers is the step towards customer satisfaction. Customers feel valued when a firm listens about their concerns and work on them. It starts with knowing your customer and understanding their needs and wants. It also the firm modify its products & services to match customer needs and interests.

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Customer Dealing Etiquette

Business should be very careful while dealing with the customers. Firms also need to train their employees in customer dealing. They should be treated properly, avoid using harsh words, listen to their complaints patiently and respond to their queries. According to Global State Report, 82 per cent of consumers worldwide mentioned they have stopped doing business with a brand after a poor customer service experience. 5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021.

Quick Redressal

Another way to increase customers’ satisfaction is to provide quick solution to their grievances and queries.  Response time is an essential element of customer satisfaction. The lesser the response time, the happier the customer. According to surveys, two most common customer service frustrations are waiting for sales or support assistance and being put on hold for a long time. This results in creation of a negative image of the business in the minds of the customers.

Value Customers’ Feedback

A firm should always sought valuable feedback from the customers on their products, services or campaigns. The feedback should be always taken seriously. Businesses should ensure to work on the negative feedback and amend the issue. Business needs to keep a regular check on the reviews and comments made by its customers.

Engage With Customers

Businesses need to develop a long lasting relationship with the customers. They need to engage with the buyers. Organise contests and encourage customers’ participation. Wish them on their anniversaries, make them feel important. Keep a regular dialogue through message or mail alerts on new products, discounts, and schemes etc., Customers should feel like a part of the business.

Customers’ satisfaction is important for the growth and survival of the firm. A happy customer attracts more customers than any advertisement campaign. McKinsey reports say, “70 per cent of the customer’s journey is based on how the customer feels they are being treated.”  So make sure to make your customer feel as the king.

 

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Startup

Start-Up Failures: Here are 5 Main Reasons Why Your Start-Up Might Fail

Tips to follow for successful start-ups| Representational Image (Photo Credits: Pixabay)
Tips to follow for successful start-ups| Representational Image (Photo Credits: Pixabay)

While starting a business, an entrepreneur looks forward to a long-term and successful venture. However, many businesses are not able to survive the market and competition beyond a certain point. According to a study by IBM Institute of Business Value and Oxford Economics, titled ‘Entrepreneurial India’ as many as 90 per cent of start-ups in India fail in the first five years of their establishment. Starting an enterprise is often easier than sustaining it in long term. Apart from the CELL- Capital, Entrepreneurship, Land and Labour- there are various factors that need to be considered while setting up the enterprise. Myths Around Startups: Here Are 3 Popular Myths Which Every Entrepreneur Should Ignore.

A business might fail because of several reasons including human, physical, technical, and legal among others. A entrepreneur should therefore be cautious enough while taking and implementing various administration and operations related decisions. Here are the most common reasons for business failures-

Lack of Innovation and Novelty

One of the biggest reasons of a business failure in present times is lack of innovation and uniqueness in the product or services offered. If an offering lacks novelty, it becomes difficult for the start-up to create its own identity and USP. As a result, the already existing and establishes players easily sweep the new entrant out of the game. According to a survey, around 77 per cent of the venture capitalists believe that lack of innovation and novelty is the main reason behind business failure in India.

Lack of Financial Management

Another important and prominent reason for business failure is the lack of financial stability in the firm. Usually an entrepreneur seeks outside help for funds to start the business. Improper management of the funds causes huge to incur huge losses. With proper financial management, a start-up soon start experiencing liquidity crunch, which has a direct and spill over effect on all the operations of the business.  A balanced cost structure is important to keep the business afloat. An entrepreneur should try to get a mix of equity and debt both as firm’s capital.

Lack of Proper Marketing Strategy

A start-up needs to be very careful while deciding upon its marketing plan.  Communication is indeed the key in every business, the way an enterprise communicates with the customer, medium of communication and its channel play key role in creating awareness about the product. A proper and well researched marketing plan helps the firm to understand the customers, and how to influence them. Advertising, public relation and sales promotions are main components of a marketing strategy, which help in establishing the product in the market. Without it, the product struggles to find get recognised.

Lack of Legal Compliance

Every country has its own set of legal requirements that a firm needs to fulfill both- before starting the business and while running it. A failure in meeting these results in severe repercussions, including the collapse of the enterprise.  Start-ups have to duly follow all the laws related to incorporation, entitlement, customer protection, and taxation among others. Not only can its non-compliance leads to winding up of the company it can also attract huge financial penalties for the entrepreneurs.Here Are 4 Kinds of People To Avoid When Starting a Business.

Lack of Cultural & Social Acceptance –

A business operates in a society that is governed by certain rules and regulations, if a firm fails to live up to the cultural and social expectations it is bound to fail. The start-up should not hurt the religious, ethnic and cultural sentiments of its existing and potential customers. It is important for a firm to understand the respect the cultural and social orientations of the place it sets-up the business in and incorporate those values in its marketing and communication plans.

A good entrepreneur studies and analyses various external environment factors that might affect the business. Proper understanding and implementation of various elements of a business environment is also important to ensure that the start-up doesn’t succumb to outside shocks and threats. It also helps the business to seize the market opportunities.

 

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Startup

Restaurant Business: Here Are 4 Tips to Run a Restaurant Business Successfully Amid COVID-19 Pandemic

Restaurant
Restaurant (Photo Credits: Pixabay)

Mumbai, December 2: Restaurant business is one of the toughest businesses to break into. In spite of that, there are thousands of new restaurants are coming up every year. There is immense competition in this space and therefore there are certain things where attention needs to be given.

Restaurants across the country suffered severe losses as they had to be closed due to the coronavirus induced lockdown. Today, as the rules have relaxed and respective governments have allowed them to open, but there are several restrictions that need to be followed. Catering Business in India: 6 Quick Tips to Boost Sales, Attract New Customers & Stay on Top of Customer’s Mind.

We have listed a few tips which can help you to run your restaurant business successfully:

You should be a master at what you are selling:

You should know the food at the back of your art. Customers need to be served good food. No matter, how fancy your restaurant is and you may hire the best chef as well, but if your food is not up to the mark, customers won’t come to you.

Take care of hygiene:

This has become an important point more so amid the coronavirus pandemic. Take utmost care of frequently sanitizing the items and also the place. This will make the customers confident about visiting your place.

Take care of your customers

Along with providing good food, great service goes hand in hand. In today’s age and day, you can’t afford to make your customers unsatisfied. Treat them well, take care of their minute details, remember their special days and make their feel special. Remember, customers are spending money to avail your service, so you should be doing full justice to it.

Update Your Menu

With numerous cuisine coming into place and thanks to Youtube and other social media channels, today a customer is extremely educated and much more aware of different cultures. So, if you are planning to cater to a diverse crowd, it is very important to update your menu with new cuisines. This will not only add a new element but will surprise your old customers as well.

 

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Business motivation Strategy

5 Smart Tips For Happy Customer In Festive Season 2020

The festive season means holiday time. It’s that time of the year when families, friends, and relatives come together to spend joyous moments. This auspicious time means a good reason to shop and enjoy the time of the year. All thanks to COVID-19, things will be a lot different.

COVID -19 has already taken seven months of the year and might take over our festive season too. To fight this, retailers, e-commerce, and different brands are trying to gear up in advance. Our country, which is a land of diverse cultures, has plenty of scope in playing with themes in each festival.

Therefore, it’s now time to create your plan and start building festive marketing ideas to please your customer.

Make Customer Experience Delightful

The festive season stands for a joyful time of year, and in a year like 2020, everyone needs a dose of happiness. The brands, easing out customer stress by providing a great experience. You can accomplish by giving great offers and deals.

Hence, plan your strategy around customers’ benefits and experience. Thus, when you create a piece of content for the festive season, ask yourself how it will benefit and help your customer.

Express Gratitude Towards Customer

Every festive season your customers have n number of options to browse. An excellent strategy includes maintaining a customer-dedicated and loyal towards your brand by focusing on gratitude.

Being on top-of-mind of your customer, you need to show them how valuable they are for your brand. Thus, try to showcase gratitude to them by sending a thank you email or physical card that can drive them towards your brand.

Free Rewards

We all love gifts while buying for our loved one, while we still get drawn into the idea of buying something for ourselves. That’s why giving free rewards on the purchase is such compelling in the festal season.

By this strategy, one can invite your customer to buy your product and come again to your brand to gain more rewards. These rewards can be in the shape of gifts or make free shipping. Highlight your deals and free promotions in the festal season.

Reach Back to Your Customer

Its fact that all the customer comes to your website, but they leave the website without making any purchase. With a Remarketing ad campaign and retargeting through email marketing, you can reach them. If the user provides you with their email, this will remind the reader that their cart still has an item in it.

In Remarketing ad campaign focuses on the customer who visited your site. So, make sure you give proper attention to your website stability.

Look for Touching Shopper Emotions

The festive season brings a mix of emotions, from excitement to nostalgia. A great marketing strategy makes sure to touch these emotions to bring customers near to your brand.

Therefore, make sure you have this factor include in your marketing plan.

With some planning and using good research, you can develop a great festive marketing strategy to touch your customer and your seasonal sale upward. By offering a personalized touch in your marketing plan, you can make your brand stand out in this festive season