Tag: Marketing Techniques

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Business motivation

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise
4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

Many entrepreneurs often start as solopreneurs. They conceive a money making business idea, work upon it and start a small startup all by themselves. They generally do not have any partners or staff to assist them with their business`s management and operations.

Where starting a new venture all on your own is an excellent thing, handling multiple operations alone can be tricky as well. Eventually, it will begin to take a toll depending on the circumstances. As solopreneurs don`t have any partners, they do not have to consult with a partner before making decisions and owning their entire company.

But solopreneurs can`t sustain themselves in the long run, if they wish to grow. Eventually, there comes a point when you want to scale your business, and it becomes impossible to do so unless you hire more help.

Being a solopreneur how can you ensure that you achieve your business goals? Here are the top 5 key pillars that can turn your startup business into an unstoppable enterprise:

1. Build a Unique Product or Service

Solopreneurs try to don multiple hats at one time. Aside from handling their business, they must focus on creating a unique product or a service that will resolve the problems of consumers. Building a product that a customer would want to purchase is quite essential for a business`s growth. But as solopreneurs have so many other things to focus on, it becomes quite difficult for them.

These distractions make it difficult for solopreneurs to conduct the proper research needed to learn what their potential customers are demanding. If you are selling products, it is okay to hire manufacturers who can create products on a contractual basis. And if it is a service that you are offering, try to give your best shot and make your customers extremely happy.

2. Hiring & Outsourcing

One of the reasons due to which Solopreneurs prefer to do everything on their own is because of their tight budget. They don`t want to hire staff simply because they can`t afford them. If you too feel the same more or less then you will end up stressing yourself with too many responsibilities. Instead of becoming your marketer, accountant, tax advisor, and customer service outsource it.

There is nothing wrong with working 12 hours a day, but once your business starts making money, you should hire additional workers to help you. You could start with hiring freelancers, part-time employees, or full-time employees. You can start with one freelancer and gradually hire more people as your small startup business begins to grow.

3. Invest in a CRM System

A customer is the backbone of any business. And being a solopreneur it becomes more essential to stay equipped with a good CRM system so that you can tackle all your customer queries and orders. Building a strong relationship with your customers is how you get repeat business. But if you decide to manage everything on your own, it will become nearly impossible to answer all their questions and orders.

As a solopreneur, you will need all the assistance that you can get in that department. That is why a customer relationship system is an invaluable asset to bring into your company.

4. Try Fast & Easy Marketing Techniques

To save time as a solopreneur, automated marketing is the best way. Though many experts will ask you to post classified ads and blog messages, these methods are time-consuming and require effective strategies.

You will have trouble devoting each day to marketing because you will have multiple tasks to do as a solopreneur. Hence, it is best to invest in fast and easy marketing techniques so that you can build a strong online presence for your business.

Being a solopreneur is not an easy task. Starting a small startup business from the scratch and running it requires hard work, dedication, and passion. Hence, apply the above-mentioned strategies to turn your startup into a successful enterprise.

When handling a business all along, you get to reduce expenses; you get to make sure you’re focused only on your core business, and not management issues that crop up with teams; and of course, your vision is yours to implement without depending on others.

But there are disadvantages too – without a team to delegate tasks to, how can you make sure you’ve got everything covered? With our Business Coaching Program, you can accomplish all that you want. To know more about it, visit: www.badabusiness.com

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Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.

Categories
Marketing Technology

How To Build An Email List Of Your First 100 Potential Customers?

How To Build An Email List Of Your First 100 Potential Customers
How To Build An Email List Of Your First 100 Potential Customers

Ask any professional marketer with years of experience, “which is one of the best tactics for promoting services and products online?” You will undoubtedly get one answer- Email Marketing. But there is one crucial aspect of this marketing strategy, without which it cannot taste success, and that is- Email list of potential customers.

Creating a list of email ids of potential customers makes sense because it allows you to send emails and communicate directly with people who are looking for your services or products. These have requested information from you which increases the chances of conversion rate too.

According to a survey, people who buy products marketed through email spend 138% more than people who do not receive promotional emails. So whether you are trying to sell services, information, or any product, email sign-ups can bring amazing results.

We are sure that by now, you must have understood that building an email subscriber list is worth the time and effort. But, from where you should begin?

If you are a fresher in the world of online marketing, the entire process of getting email subscribers might appear daunting. However, fear not! With constant learning, you can become a master of email marketing.

And our article is going to help make email marketing services all seem simple and less daunting. Here are 5 brilliant ways to get email subscribers of your potential customers.

So, let`s begin!

  1. Find your potential customers

Not everyone could be your customer unless you are selling ice cream. Hence, before you begin to make a strategy, you must first pay attention to your potential customers.

Having anyone and everyone on your list is not going to give you any favorable results.

Email marketing is an absolute lead magnet of a marketing tool. In fact, according to stats, your email subscribers can provide considerable high conversion rates of 4.16%.

The best way to find out about your target customers is to research well on demographic factors. The demography of a customer involves their age, gender, their place of living, education, interests, influences, and burning problems.

You too can achieve high conversion rates, if your list-building efforts involve gathering email sign-ups from your target customers.

  1. Present a Pop-up at the end of your content

This is the most successful way of getting leads from your visitors. If you are not getting enough leads, it could be because you are not asking for emails at the end of your content.

Most website visitors subscribe only after they read your content. By triggering a pop-up as soon as they reach the last line of your content, you will be asking them to make the decision right away. Also, since this pop-up appears only after the user has finished reading content, it works like a CTA. Thus, it does not look like a barrier.

  1. Retain Users by triggering a pop-up

When a user signals an intention to exit, triggering a pop-up can increase your subscribers in five minutes or less.  Exit-intent is a new technology that is used to determine when a user is about to leave the website. Many list-building services have integrated this into their businesses because it works like a charm when it comes to email marketing.

So whenever someone is about to leave or close the browser tab, the action triggers a pop-up. This makes the user stop to see what just happened.

  1. Display a Sticky Top Bar

Display a simple and noticeable bar that stays at the top of the screen. So when a user scrolls the page down, the bar remains at the top within a user`s sight all the time. This will get more attention and you will get more conversion. It is a high converting place for your subscriber form and can be used to increase your email conversion rate faster.

  1. Offer Upgraded Content

This is one of the best email marketing tips. Suppose you write a post “Top 3 Ways to Get Organic Traffic”. Also, you have an informative PDF “20 different Sources of Getting More Traffic”. Offer your readers a chance to download the PDF by opting in to give you their email addresses.

Try providing upgrades to your content as subscribing rewards and see your conversion rate improving.

If you want to gain in-depth knowledge about Email Marketing, you can take our Problem Solving Courses. These courses are created for those who want to explore the technical aspects of new and more effective marketing techniques.

Many other online business courses are created especially for entrepreneurs, solopreneurs, and wantrepreneurs who want to begin their startups.