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3 Key Tips To Create Ideal Buyer Personas For Your Brand

Summary: Want to connect with customers who are genuinely looking for your products?

Is it Ramesh who is the marketing manager in an MNC, Ravi from the sales department in a small store, Neeraj, who is a student, or Laxmi, who has just started her dream venture and looking for products and services to expand her business?

Do you know who your customers are? And if so, how well do you know them?

For any business, it is essential to know its target audience. If you don’t know who your customer is, you can’t expect your business to grow and sustain in the market. This is why making buyer personas are important.

A buyer persona is a semi-fictional representation of your ideal customer based on data and research. It not just gives you time to focus on qualified prospects but also guides product development according to your customers’ requirements.

A buyer’s persona just like a business coach helps you to understand your customers better.

This will help you to attract high-value visitors, leads, and customers to your businesses that are going to stay with you for a longer time.

“Okay, so personas are really important for my business. But……from where should I begin and how do I make one?”

Well, this is a million-dollar question. The good news is that it is not difficult to create one. It depends on your market research and customer data.

Here are some tips you must keep in your mind while creating an effective customer persona to grow your business:

1. Narrow Your List

The first thing when you are creating a buyer’s persona is to understand that only a small niche of people represents a portion of your audience instead of everyone. Understanding this will give you a clear view and a good start. Once you acknowledge that there are distinct customers with unique requirements and goals, it will be easier for you to develop personas to match your visitors. Narrowing your list will help you understand who visits your website and why.

E.g. if you own an online pet store, you should only consider that segment of your audience who either are pet owners or live animals. They can be further divided into two groups- cat lovers and dog lovers.

If you are working with a business coach, you can take his guidance and support to create an actionable buyer’s persona.

2. Practice Social Observation

Social listening or observing is the process of observing what people are saying about your brand. This can give great insights inside a consumer’s mind to business owners and marketing teams. Read their responses on various platforms like Twitter, Facebook, and Instagram.

Track hashtags, mentions, and industry-related tags across all social media platforms. Use this information to get a glimpse into the mind of your customers. For instance, you get lots of appreciation on social media for fast delivery and great pricing. But they also mention that you do not have a great product that they would like to buy.

So if the request is within your territory, you can consider finding a way to resolve this challenge. Also, there is one thing you must remember—when building personas through social listening, you will have to learn to cut through some noise.

3. Review Feedback & Customer Support Tickets

Did you know that feedback, reviews, and even customer support tickets have the power to create customer identities? These days almost every business creates a feedback form that they present to new and old customers or website visitors. These forms cover various topics related to products or something broad, like the design and appearance of your website.

These forms can be a great way to learn about how customers feel about your brand. If someone takes the time to submit a feedback form, they are interested in seeing your business grow and succeed.

These tips can help you to understand your customer and build a persona based on their demographics. It will help you learn more about your target audience and improve your marketing efforts. You can hire a best business coach to help you navigate the challenges that many entrepreneurs face in the initial stage of their startups.

However, it’s worth noting that creating a buyer’s effective persona will take time and not happen. So, spend a considerable amount of time on social media, reviewing comments and forms on your site, and gathering information through emails and newsletters.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about these courses, visit: www.badabusiness.com

5 Ways To Work Efficiently In Teams At Workplace

Summary: Success needs collaboration, communication, and people. No one has ever succeeded alone. But sometimes managing different people from distinct backgrounds can be a little tricky. Discover 5 ways to work with people, efficiently.

Clarity and kindness can go a long way when it comes to building and running a startup business successfully. While your business idea might begin in your head, to materialize it, you will need a highly efficient team. Even if you are working in a corporate world, teamwork is an essential skill.

So if you are someone who wants to get along with people at your workplace or looking for easier ways to build the high-productive team for your startup business, here are 5 ways:

1. Provide Constructive Feedback

Working in a group when the deadline is reaching nearer can get difficult. Conflicts are inevitable in that situation. So instead of getting caught up in a useless argument, focus more on a solution. When two people are working together, disagreements are pretty normal. So instead of focusing on the negative part, bring an actionable solution to the table that helps take things forward.

2. Appreciate & Give Credit

If someone has done a commendable job, acknowledge and appreciate the. But do not limit it only to the team. Do it when you are talking to your investors as well. Appreciation makes individuals valued and more invested in the company.

You can also organize a wall of fame or Rewards & Recognition ceremony where team members get rewards for their efforts and get a shout-out from their fellow team members can be a great way to thank your colleagues and subordinates. When people feel demotivated and exhausted, a concrete memory of successes can help them keep going.

3. Be Accountable for Your Mistakes

If something goes wrong and it`s your fault, be honest and accountable. The first step to finding solutions to a problem is to accept it, be upfront about what happened. While your first impulse might be to underplay it and sweet it under the rug, avoid doing it like a plague. Don`t try to blame someone else, as it will only cause more problems.

4. Understand Your Strengths

Being aware of your strengths and weaknesses can make you more efficient and productive. Before taking up a new project with a different team, you must take inventory of the strengths and weaknesses of your teammates.

5. Stick to Schedule at all cost

Emergencies can throw everything off the table and can catch you off guard. So from the start make some ground rules with your team, such as for how long a meeting will last and how often will those meetings happen. It is easier to get pulled in all directions instead of focusing on one thing. Figure out how people like to communicate and talk things out. Whether short meetings or long meetings are perfect, or would you rather do an email or chat update at the end of the day.

It makes sense that you would like to finish up work that is been delegated to you, but sometimes to finish work on deadlines, you can ask for help from your peers. Once the word is done, acknowledge them for their help and say thank you.

Gratitude always goes a long way and when you are working in a potentially stressful situation, it can help you to build an amicable environment. The above-mentioned 5 things will help you to work with people most efficiently and will bring productive results.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Get your business back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. To know more, visit: www.badabusiness.com