Month: September 2022

Categories
Motivational

62-Year-Old Runs Dream Restaurant Successfully Post Retirement, Serves Homemade Food with Love!

Success Story Of Smita Surendranath Blaggan
Success Story Of Smita Surendranath Blaggan

Summary: Chasing a long-cherished dream, 62-year-old Smita Surendranath Blaggan started Lake View Restaurant in Goa.

Who said after a certain age retirement is the only resort for elderly people? Inspiration can find you at any age! The only thing that it demands is that you recognize your calling. Discovering passion and rekindling your dreams at the age when people expect you to retire is the new ‘IN’ for senior citizens.

The person who we are talking about is Smita Surendranath Blaggan- a 62-year-old restaurateur based in Goa who after getting retired from her government job made her way into the hospitality sector chasing her dreams. Her lake view restaurant is the labour of love and passion of hers and her son Rohit (30).

A Blend of Diverse Culture

Born in Karnataka’s Dharwad district, Smita is a Maharashtrian who married into a Punjabi family. The stark contrast between the two cultures would have given a cultural shock to anyone. However, for Smita, it was a boon. With such a diverse family background, she received exposure to multiple cuisines and flavours.

Not only is she well-versed in different world cuisines such as Italian and continental, but also speaks multiple languages like Punjabi, Konkani, Goan, and Maharashtrian. Smita likes to make all the spices on her own that she uses in her lip-smacking dishes. When it comes to shopping for raw ingredients such as fruits and vegetables, she ensures to do it on her own.

However, the Journey was not Easy!

Smita and her son Rohit started their restaurant in March 2020. But before they could start their operations, the nation went under lockdown due to COVID-19. The following months were full of uncertainties, anxiety, and a sense of unease.

But as they say, good things and good coffee take time to brew, this mother-son duo waited patiently during that time as they were super-confident about their food cooked with delectable flavors and lots of love.

All Roads Lead to Good Food

Recalling her younger days, Smita says, “I remember cooking as early as 10 years old, making jawar roti for my father. Even after I got married and moved to Goa in 1986, food played a very important role. I am a foodie and so I’m always on the lookout for new cuisines and foods to try.”

She continues, “My mother and mother-in-law were both wonderful cooks and I have learned a lot from both of them. My love for good food was so strong that I enjoyed coming into a Punjabi family and learning so many new things. In fact, after eating my mother’s mutton curry, the smell would linger on my fingers for up to three days and I would love that.”

Soon after her marriage, her place became the favorite spot for everyone when it comes to relishing delightful food. From her husband’s colleagues and bosses or her children’s favorites, the food that she whipped attracted people like a magnet.

The 60s’ Gave a New Direction to her Life

For many people starting a new business post-retirement happens by chance. But Smita always wanted to own a restaurant. It was a conversation that she often had with her late husband as well. Every time she would host a bunch of people at her home, her husband would often suggest that food is her true calling.

The restaurant was started when her son Rohit returned to India from Dubai in 2020. Starting initially with a minimum investment of about INR 25 lakhs, her restaurant is located right next to a shimmering lake with a seating capacity of 150, which provides this place an edge over other cafes.

Fun, Food & Flavours

Along with a spectacular view of the beautiful lake, Smita ensures that her guests receive nothing but the best Goan food in Goa. She is particular about everything that happens in her kitchen. From making garlic and ginger paste to the freshly pound masala, everything is made once the order is placed.

Smita says that every day comes with its unique challenges which make life even more interesting. She says, “What is life without some masala and drama.”

From flipping the pages of a cookbook as a young girl to now becoming a proud owner of a restaurant enveloped in the aroma of her various recipes, Smita shares that she is living the dream of her life.

Do you have a business idea that you would like to turn into reality? Don’t wait! Start working on it today! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Motivational Strategy

3 Key Steps To Bring A Positive Lens To Workplace Mental Health

3 Key Steps To Bring A Positive Lens To Workplace Mental Health
3 Key Steps To Bring A Positive Lens To Workplace Mental Health

Summary: As employers are focusing more on mental well-being, they are still missing a crucial factor- positive conversation.

According to the World Health Organization (WHO), India accounts for nearly 15 percent of the global mental health burden. Deloitte’s Mental Health Survey states that the poor mental health of employees costs Indian employers around USD 14 billion annually because of lower productivity, absenteeism, and attrition.

The survey titled ‘Mental health and well-being in the workplace was conducted to analyze the current state of mental well-being amongst Indian employees by Deloitte Touche Tohmatsu India.

Around 47 percent of professionals surveyed consider workplace-related stress as the most significant factor affecting their mental health, followed by financial and COVID-19 challenges. The numbers are quite alarming. But despite the severity, there are a lot of stigmas associated with mental health and well-being.

While employers are turning their focus on mental health, they are still missing out on a crucial factor that can deeply impact the mental health of the employees which is- positive conversation. Though addressing stress, burnout, workload, and mental illness is critically important, highlighting new opportunities to move forward is the need of the hour.

Organizations should ask the question: how can we cultivate an inclusive work culture where employees actively participate and make genuine connections? How can work proactively help employees improve their well-being?

Various strategies can help both — employees and businesses. The key three strategies are:

1. Give Employees Opportunities that Promote Learning and Purpose

Every employee wants to make a difference in a fulfilling job. Also, when they have a sense of purpose and feel that their contributions are aligned with a larger purpose, they tend to perform better. Providing training and learning opportunities by the best business coach in India not only fuels employee performance and thereby company performance, but also boosts employee motivation and engagement.

When employees feel they have better opportunities to grow in an organization both- professionally and personally, they have a greater reason to stick to their current company.

2. Foster Connection and Collaboration

The pandemic has given rise to the culture of working from home. Despite having plenty of benefits, this new and profound culture also has a few drawbacks which include a lack of connectivity and collaboration. Emotional and social growth opportunities can empower employees as much as professional development opportunities. And these relationships can build better collaboration, communication, and trust within the company.

You can establish employee resource groups, mentorship programs, and other frameworks to encourage employees to feel more socially connected and comfortable bringing their authentic selves to the workplace.

3. Provide Tools to Support Overall Well Being

Rather than focusing just on employees who are facing mental challenges or experiencing stress and anxiety, you should take a holistic approach. Proactive mental health offerings such as meditation, sleep, and fitness programs, can equip all employees with the tools to take care of their overall well-being.

It can deliver benefits not only by helping employees avoid a mental health crisis, but also by empowering them to create, contribute, and collaborate sustainably. If you feel that your team lacks motivation, you can also hire the best motivational speaker in India to inspire them and boost their productivity levels.

By aiming to make work and the workplace a net positive for employee wellness, companies and management can offer people a more compelling and lucrative opportunity and a more effective working environment.  Keep the conversation positive, clear, unbiased, and transparent so that everyone can bring their “whole self” to work and provide the resources and programs to become their “best selves” while at work!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about such programs, visit: www.badabusiness.com

Categories
Motivational

5 Key Components To Establish Powerful Performance Management At The Workplace

5 Key Components To Establish Powerful Performance Management
5 Key Components To Establish Powerful Performance Management

Summary: Performance management is an essential process to review the hard work and efforts of your employees. So how can you make it more effective and transparent?

Every business aims to make sales, generate revenues and bring in profits. Revenues and sales are made by employees that work in the company. Employees bring customers, and clients stay loyal because of your human capital.

Since so much is dependent on your employees, companies need to ask themselves how they can make their employees satisfied, valued, and happy in their workplace. Evaluating the performance of your employees is the first and most important system that you have to develop in your organization. Every lead or supervisor must be well-trained in how to evaluate the team. You can also consult with a business coach to establish effective performance management.

Many performance management models with different working models have been tested and implemented across organizations worldwide. But truly effective performance management consists of the following essential features:

  1.     Creates a clear picture.
  2.     It is a continuous process of communication.
  3.     It consists of evaluation with feedback.
  4.     It aims to motivate employees who are not performing much.

However, after COVID the work culture has undergone a huge transformation. And one of the most prominent changes is the global imposition of remote work. So how can you ensure to have performance management which is best suited to your organizational goals?

Here are 5 key components of a performance management system designed to ensure productivity in a remote workplace:

1. Revaluate Goals & KPIs

Due to the changed workplace scenario that the current global economy faces, role workloads have differed considerably, with not all equal roles having equal workloads. Thus, KPI and role should be realigned to save costs while extending support to cross-functional processes.

2. Implement Objective & Key Results Methodology

To set, communicate and track organizational goals, management can implement one of the most popular methodologies- “objective and key results”. As this is an overall approach toward goals and employee performance at various organizational levels, it can help incorporate accountability and quantitative proximity of realizable goals.

3. Set SMART Goals

With the remote work paradigm, goal-setting has become even more critical in the current economic climate. Poorly defined goals can become a cause of bad performance and future worries in a climate already marred by global crises and constant disruption.

Hence, the goals defined by the organization must be SMART- Specific, Measurable, Actionable, Relevant, and Time-bound.

4. Keep in Touch With Employees

Today when companies lay off their employees in huge numbers evoke fear within employees when it comes to their performance. Hence, management needs to understand the significance of maintaining regular contact with employees and keeping them updated on all relevant levels. Encourage them to share about their work, lives, goals, etc.

5. Place your Trust in Employees

It is important to trust your employees and subordinates and give them the privilege of clear communication, especially regarding personal matters. Whether working on-site or remotely, many aspects of human lives are unclear. Hence, having faith while everyone is struggling is a key success factor on all levels. As the remote working culture is prevalent, there may be a few employees who are unable to meet the deadlines. Assuming such employees are not being productive is a serious error of judgment.

Performance management and open feedback systems have become a core part of both our corporate and personal lives. In the end, open and transparent communication is the key to a robust and impactful performance management system, no matter what your physical location is.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our business coaching program, visit: www.badabusiness.com

Categories
Motivational

5 Powerful Tips To Build An Engaged Manpower

5 Powerful Tips To Build An Engaged Manpower
5 Powerful Tips To Build An Engaged Manpower

Summary- Human resource department has evolved into a very complex and specialized discipline. But still, it is lagging when it comes to making development.

Manpower is the lifeblood of any business. Employees can either make or break the business. But small business owners often fail to see the value of prioritizing human resources as a strategy. They often focus more on business operations than hiring the right candidate for their company. But statistics show that employers who view their employees as their most important asset are always more profitable. Many business coaches often emphasize the importance of the Human resource department in an organization.

Getting business owners to embrace this concept is made more difficult by the fact that payback on HR investments is not immediate. It takes time and discipline to realize. Today, the human resource department does a lot more than just hiring and firing and keeping up with employee records. It has taken on a much more strategic role. As the company’s most valuable assets, employees require investment.

So how Human Resource Management can help attract and retain the best talent? By putting the focus on these five critical areas:

1. Bridge the Skill Gap

Upskilling plays a key role in retaining top talent. Technology solutions are uniquely suited to help companies train employees in new skills — not least because many of the required skills these days are digital. A company should adopt a business-driven, people-powered upskilling strategy that relies on technology as a delivery mechanism for skills assessment, training, and continuous development. You can also hire a business motivational speaker to keep your employees motivated and inspired.

2. Find & Retain the Right People

A company’s culture is composed of people. People are responsible for creating the culture of a company. No matter how capable leaders or the operational processes are in place, if the right people are not hired, the organizational goals will never manifest into reality.

The sacred and foremost duty of HR professionals is to help managers bring in the most compatible candidates, maintain open communication, recurrent feedback, proper documentation for the right ones, and protections in place for when the wrong ones need to be sent out of the door.

3. Empower Your Workforce

Empowering employees means empowering your organization. The concept of employee empowerment is giving employees the tools that they need to fulfill their job responsibilities successfully. It not only gives them a sense of achievement but also instills the feeling that they have control over their career development.

The best way to do so is to give your employees autonomy so that they can work without being micromanaged. This also gives them confidence that their leader will go to bat for them if necessary.

4. Promote Transparent Communication

When it comes to deepening employee trust, transparent and empathetic communication plays a significant role. Communication is a two-way exercise, and that includes listening to employees, acting on what they tell you, and sharing information frequently and honestly.

5. Identify Key Areas

It is vital for HR to identify the best practice areas of focus that can help to cultivate and promote the desired culture. Once it is clear and defined, HR needs to assure the value proposition for the change is clear. It simply means that the leaders and the employees must have a clear idea about what’s in it for the company and the employees.

A company’s culture is defined by the environment and how it feels when you walk through the door and interact with employees. Building and maintaining a sustainable culture that feels positive and empowering takes the whole village.  Hence, it is the responsibility of the HR department to talk to the top management leaders and remind them about how business decisions are perceived.

As an entrepreneur, you will need the right talent to take your business to the next level. HR is the glue that helps to stick every department of a company together. Hence, you can take an online coaching program that focuses on the problems like retaining your best employees and how to keep the productivity of your workforce at an all-time high.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

Meet 3 Successful Indian Entrepreneurs Who Followed Their Hearts & Succeeded!

Meet 3 Successful Indian Entrepreneurs Who Followed Their Hearts & Succeeded!
Meet 3 Successful Indian Entrepreneurs Who Followed Their Hearts & Succeeded!

Summary: A goal without a plan is just a wish! Meet three entrepreneurs from India who achieved their goals with a plan and succeeded.

Many people wish to achieve great heights of success but lack a plan of action. The truth is that a goal without a plan is just a wish and wishes seldom come true. One has to work hard to achieve what one truly desires. Thousands of people want to become entrepreneurs. But only a few succeed in becoming one. A true entrepreneur is a doer, not just a dreamer.

An entrepreneur is someone who constantly tries to create opportunities that may not have existed in the first place. They build everything from scratch and today we see them living the life they have always dreamed about in their respective arena. They do not shy away from accepting their mistakes and learning from them and openly hire a business coach to guide them when they seek help.

Today, we are going to talk about three entrepreneurs who with their sheer hard work and determination have established themselves as reputed business personalities:

1. Puneet Gupta- Astrotalk

Puneet Gupta is the founder and CEO of one of the most trusted Astrological predictions apps- Astrotalk. Thanks to his unique business model, now people can connect with verified astrologers on this app. This platform offers free consultation services to first-time users and lists some of the best astrologers who provide consultation services over chat and audio calls.

Hailing from Delhi, Puneet’s Astrotalk was launched as a result of an astrological prediction. After completing his engineering, Puneet like most young graduates was clueless about his career goals. In 2015, Puneet was working as an IT engineer in Mumbai but wanted to quit his job. However, he wasn’t ready to take the risks. It was then that one of his friends helped him with an astrology prediction. He was guided by an astrologer to build a successful business. He laughed it off at that time, but today his startup Astrotalk is planning to expand its operations.

Puneet believes in following the business mantra ‘Talk to Your Customers’ which proved to be the reason behind his big success and made him a millionaire at such a young age.

2. Mukka Obul Reddy- Honeyy Group

From working as a door-to-door salesperson to establishing his dream organization, Mr. Reddy has proved that determination and hard work pay off. The Chairman and Managing Director of a real estate and construction company- Honeyy Group, Mr. Mukka Obul are not only known to be a visionary, but also a humble person. He provides free education and healthcare benefits to ensure complete support to his employees and their families.

Honeyy Group currently has more than five hundred employees and manages more than 100 projects under its umbrella. The company follows the policy of making housing affordable for the common man while keeping up with the latest trends and technology in the market.

3. Anirban Bhattacharya- The Rank Company

A graduate of Calcutta University in English Language and Literature, Anirban after completing his MBA worked as an internet market associate. Later, he also worked as a digital marketing and freelance content writer. Anirban who was always keen to explore the rewarding field of entrepreneurship worked as the Operations Manager at Google Spider.

Anirban with more than ten years of experience in the marketing and advertising industry started The Rank Company. His firm offers a one-stop solution for the digital marketing requirements of every business. His firm offers job opportunities exclusively to people who were laid off during the pandemic.

Today, he has a team of more than two hundred content writers and SEO specialists along with fifteen on-roll employees, who lost their jobs during the pandemic. Anirban’s company offers its services to more than ninety start-up businesses and provides a working environment full of opportunities for the young guns of India.

If you have a dream of starting your venture, do not wait anymore. Start working on your idea and come out with an action plan. If you need guidance, you can also hire a business mentor for support. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Startup

5 Weird Startups In India That Can Inspire Your Business Goals

5 Weird Startups In India That Can Inspire Your Business Goals
5 Weird Startups In India That Can Inspire Your Business Goals

Summary: Startups are all about exploring new opportunities, balance, and satisfaction. Sometimes it is also about turning a weird idea into a reality.

Startups are all about exploring the roads less taken and coming up with solutions to the existing challenges that we are facing. It also means spotting new opportunities to find balance and adding value to human lives. However, it also means fulfilling the needs of your customers and giving them what they are looking for — a product or a service that can make their lives more fulfilling.

If you ask any business coach or a mentor, he or she will always suggest that when you are thinking about starting a new venture, it is best to introspect before you can ideate a startup. But this does not mean that you should not experiment or try new things. If you think that your new startup business idea is a little unusual for the market, YOU ARE NOT ALONE!

Here are five startups in India that are weird, bizarre, and fun! We hope they will inspire you to go all out with your startup business idea:

1. Eat Your Spoon & Forks

Love baking cakes in unusual cakes but lack the courage to start it as a business? Meet Narayana Peesapaty, who is the founder of Bakeys Foods Private Ltd. Based out of Hyderabad, his startup creates cutlery items that can be eaten. His edible range of cutlery items is made from millet, wheat, and rice making them a perfect alternative to plastic cutlery which is the major contributor to plastic pollution in the environment.

2. Now Get Your Prasad Online

Before the rise of the e-commerce business, seldom anyone would have thought that one can order Prasad online. In India, we all are so used to going to our permanent ‘Mithaiwala’ located at the corner of the street that ordering Prasad online might feel like sinning. However, it is true and possible with ‘Online Prasad.’

Online Prasad is a startup that offers home-deliver Prasad and other spiritual items, book travel, and lodgings for the avid traveler. Talk about using technology to bring people closer to spirituality. Do you have an idea but need guidance to start it from scratch? You can hire best business coach to gain in-depth knowledge about starting a business.

3. Parihug

A hug can do wonders and based upon this concept, Parihug came into existence. Started by a 19-year-old student from Cleveland, Ohio, Parihug offers you a teddy that hugs you back. It creates digitally connected teddy bears that can give people hugs from any distance. Two paired Parihug bears have sensors embedded within them so that loved ones can virtually hug each other across any distance!

4. Bags & Baggage

Many people migrate to other cities away from their hometowns for jobs, studies, etc. This makes setting up homes with essential household items such as beds, linens, stoves, utensils, etc. difficult for many people. To resolve this problem, Bengaluru-based Boriya Bistar offers all these basic and inevitable things in a ‘bundle’ package which can also be customized based on the quantity required for let’s say number of bed linens or bowls or washroom buckets, etc.

5. Pay Tribute to Deceased

A Gujarat-based startup Shradhanjali.com is the online memorial portal for paying tribute to loved ones who have passed away. Users can create a memorial profile, and biography, set anniversary reminders, upload photos, and post condolence messages in multiple languages along with videos for their departed loved ones. You can also choose from one year or 5 years subscription for INR 999 and INR 3,999 respectively.

If you think that your startup idea may sound bizarre, you might want to THINK AGAIN! Beyond the media, glare, and rounds of seed funding exist a few startups that are completely unusual yet offer great opportunity and inspiration. All you need is a passion to follow your dreams!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com

Categories
Strategy

Increase Your Productivity At Work With These 7 Time Management Tips That Work!

7 Time Management Tips That Work
7 Time Management Tips That Work

Summary: Time management is necessary to achieve goals and success in personal and professional life.

Time is precious. Time is money. And one of the most important skills you can have in your life is powerful and effective time management. If you are unable to manage your time well, there is no way you are going to achieve your goals within and outside the workplace.

You will make progress for sure. But your time management will be an uphill battle if you waste and don’t manage your time seriously.  No matter your gender, age, religion, income, race, or religion, you only get 24 hours to work for your dream. From a student to an entrepreneur, a business owner to a business coach, a minister to a housewife, each person gets the same amount of time.

So, what is that one factor that makes all the difference? It’s Time Management. It is not how much time you have, but how effectively you manage it. You can also watch some of the best time management techniques, right here:

If you are serious about achieving your goals, you not only need to set your goals the right way but also learn time-management tactics. Here are 7 time management tips that will help you to achieve your goals:

1. Set Your Goals the Right Way

Very few people understand that there is a wrong way of setting a goal and there is a right way of doing it. If you don’t follow the right way, then you will miss the targets. This could result in derailing you from the track. On the contrary, when you set goals the right way, the sky’s the limit. You can use the SMART goal-setting method that can help you set long-term and short-term goals. Always ensure that you have powerful deep down meanings for wanting to achieve them.

2. Follow a Good Management System

One of the most effective methods for managing your time is to find the right system to do it. The quadrant time-management system is an effective way to start your day. The quadrant time-management system divides your activities into four quadrants based on two parameters- urgency and importance.

Things are either urgent or important, both or neither. Activities in quadrant 4 are the ones that you want to stay away from.

3. Spend Your Mornings with MIT’s

Mark Twain once said, “If it is your job to eat a frog, it is best to do it first thing in the morning. And if you have to eat two frogs, it is best to eat the biggest one first.” What he is trying to imply is to tackle your biggest tasks in the morning. These are your most important tasks (MITs) of the day. Accomplishing those tasks will boost your morale and give you the momentum to help you sail through the rest of the day. You can learn effective time management skills with our problem solving course on Time Management.

4. Follow the 80-20 Rule

Pareto Principle is another great management rule that states that 80% of the result comes from 20% of the efforts. In sales, it means that 80% of the sales come from 20 percent of the customers. All you have to do is to identify 20 percent of the efforts that produce 80 percent of the results and focus on that.

5. Bring Keystone Habits Into Life

In his bestselling book- The Power of Habit, Charles Duhig coined the term ‘keystone habit.’ The keystone is the stone that holds all other stones in place. It encourages you to cultivate other good habits and also to eliminate bad habits as well. Focus on keystone habits and you’ll get much better at managing your overall time by making your habit development much easier.

6. Keep Distractions at Bay

It is very easy to get distracted by incoming messages and other notifications throughout our day. Hence, schedule time to read and respond to those notifications. If there is something urgent, the person will call or text you.

7. 52 Minutes Work, 17 Minutes Break

According to research, one should work for 52 minutes straight and then take a compulsory 17 minutes break. It sharpens your focus and increases your productivity. Whether you are a student or an entrepreneur, it is important to take breaks in the middle of work. Keep your mental, emotional and physical states at peak levels by breaking frequently.

Balance is the key to leading a great life. If you lack balance in your life, you are going to feel stressed out. Even if you’re able to effectively juggle your responsibilities, without proper balance you’re going to eventually reach your breaking point. Hence, it is important to learn to manage those 24 hours effectively.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Motivational

5 Quotes By Kiran Mazumdar Shaw That Show Why Entrepreneurship Is More Than Just A Career

5 Quotes By Kiran Mazumdar Shaw
5 Quotes By Kiran Mazumdar Shaw

Kiran Mazumdar Shaw needs no introduction. The Chairman and Managing Director of Biocon Ltd, she is one of India’s most influential and successful female icons.

In 1978, Kiran Mazumdar Shaw joined Biocon Biochemicals Limited, Ireland as a trainee manager. Soon after joining them, she opened a branch in India in the same year. With an initial investment of INR 10,000 and a rented garage, she commenced her entrepreneurial journey.

However, her path to success was laced with multiple challenges and hurdles. Her journey to fame was not a cakewalk. Instead, she worked hard and didn’t shy away from putting in everything she had to reach the pinnacle of success.

She faced many challenges in getting a loan as the bank did not trust her idea. Her father was also asked to be her guarantor. She had to convince people to join her firm in the beginning. Her first employee was a retired garage mechanic. But as we say that even luck favors those who refuse to give up. In 1987, Narayan Vaghul of ICICI ventures helped in the creation of venture capital with funds of USD 250,000. In 1989, Biocon Ltd became the first Indian biotech company to receive US funding for proprietary technology.

In 2014, Biocon was oversubscribed 33 times when the company went for an IPO. It became the second Indian company to cross the 1 billion mark on the first day of listing.

Mazumdar Shaw is known not only for her professional accomplishments but also for her philanthropic measures. She believes strongly in giving back to society and has pledged to divert half of her wealth toward the infrastructural development required to battle Cancer.

Her journey was full of ups and downs, and she has inspired several women to enter the biotech world in India.

Here are some of the most thought-provoking quotes by Kiran Mazumdar Shaw that will motivate you to achieve something big in your life:

1. “I hate the title of being called ‘the richest woman in India’, but it’s the recognition that this was the value that I had created as a woman entrepreneur, and that makes me very, very proud.”

2. “I think, in terms of corporate philosophy, I’ve always believed that you’ve got to treat people in a very, very egalitarian manner in the sense I like to treat people on a one-to-one basis. And I like people to take on a lot of responsibilities because I think with a sense of responsibility also comes a sense of purpose.”

3. “As a traditionally risk-averse nation, India has rarely been at the forefront of innovation. Indian companies have mostly imitated others and become very good at it.”

4. “I want to be remembered as someone who put India on the scientific map of the world in terms of large innovation. I want to be remembered for making a difference in global healthcare. And I want to be remembered as someone who did make a difference to social-economic development in India.”

5. “I believe that entrepreneurship is about being able to face failure, manage failure and succeed after failing.”

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Motivational

17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion

17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion
17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion

Summary: Swami Vivekananda was considered one of the greatest spiritual leaders in India. Here are some of the most inspiring quotes that will motivate you to achieve your goals.

Born on January 12, 1863, as Narendranath Datta, Swami Vivekananda hailed from an affluent aristocratic Bengali family who in his short life achieved the height of greatness. Vivekananda was a man with a great spiritual presence and tremendous intellect. He was a tireless teacher and writer. He wrote poems and hymns in Bengali, English, and Sanskrit, some of which are sung daily in Vedanta centers worldwide. He was ahead of his time in encouraging women and Westerners to not only practice Vedanta but to be leaders as well.

He played a significant role in introducing and spreading the awareness of the Indian Vedanta and philosophies of Yoga to the western world. His efforts put India on the world’s spiritual map. It was Swami Vivekananda’s 1893 speech at the World’s Parliament of Religions in Chicago that changed the dimensions of Hinduism and redefined the way the world looked at India.

On the occasion of Teacher’s Day, here are 17 quotes from Swami Vivekananda that may inspire you to change the way you look at life:

1.  “Arise, awake, and don’t stop until the goal is reached.”

2.   “You have to grow from the inside out. None can teach you, none can make you spiritual. There is no other teacher but your soul.”

3. “The greatest sin is to think you are weak.”

4. “The greatest religion is to be true to your nature. Have faith in yourselves.”

5. “Talk to yourself once a day, otherwise you may miss meeting an intelligent person in this world.”

6. “We are what our thoughts have made us; so take care about what you think. Words are secondary. Thoughts live; they travel far.”

7. “Truth can be stated in a thousand different ways, yet each one can be true.”

8. “The great secret of true success, of true happiness, is this: the man or woman who asks for no return, the perfectly unselfish person, is the most successful.”

9.  “Dare to be free, dare to go as far as your thought leads, and dare to carry that out in your life.”

10. “Never think there is anything impossible for the soul. It is the greatest heresy to think so. If there is sin, this is the only sin, to say that you are weak, or others are weak.”

11. “In a day, when you don’t come across any problems – you can be sure that you are traveling on the wrong path.”

12.   “Take up one idea. Make that one idea your life; dream of it; think of it; live on that idea. Let the brain, the body, muscles, nerves, and every part of your body be full of that idea and just leave every other idea alone. This is the way to success, and this is the way great spiritual giants are produced.”

13. “Do one thing at a time, and while doing it put your whole soul into it to the exclusion of all else.”

14.  All power is within you; you can do anything and everything. Believe in that, do not believe that you are weak; do not believe that you are half-crazy lunatics, as most of us do nowadays. You can do anything and everything, without even the guidance of anyone. Stand up and express the divinity within you.”

15. “Strength is life, weakness is death. Expansion is life, contraction is death. Love is life, hatred is death.”

16. “Condemn none: if you can stretch out a helping hand, do so. If you cannot, fold your hands, bless your brothers, and let them go their own way.”

17. “The world is the great gymnasium where we come to make ourselves strong.”

Whether you are a student or a business owner, we hope these quotes by the revered spiritual leader and a social reformist will inspire you to achieve your dreams.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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