World Health Organization

3 Key Steps To Bring A Positive Lens To Workplace Mental Health

Summary: As employers are focusing more on mental well-being, they are still missing a crucial factor- positive conversation.

According to the World Health Organization (WHO), India accounts for nearly 15 percent of the global mental health burden. Deloitte’s Mental Health Survey states that the poor mental health of employees costs Indian employers around USD 14 billion annually because of lower productivity, absenteeism, and attrition.

The survey titled ‘Mental health and well-being in the workplace was conducted to analyze the current state of mental well-being amongst Indian employees by Deloitte Touche Tohmatsu India.

Around 47 percent of professionals surveyed consider workplace-related stress as the most significant factor affecting their mental health, followed by financial and COVID-19 challenges. The numbers are quite alarming. But despite the severity, there are a lot of stigmas associated with mental health and well-being.

While employers are turning their focus on mental health, they are still missing out on a crucial factor that can deeply impact the mental health of the employees which is- positive conversation. Though addressing stress, burnout, workload, and mental illness is critically important, highlighting new opportunities to move forward is the need of the hour.

Organizations should ask the question: how can we cultivate an inclusive work culture where employees actively participate and make genuine connections? How can work proactively help employees improve their well-being?

Various strategies can help both — employees and businesses. The key three strategies are:

1. Give Employees Opportunities that Promote Learning and Purpose

Every employee wants to make a difference in a fulfilling job. Also, when they have a sense of purpose and feel that their contributions are aligned with a larger purpose, they tend to perform better. Providing training and learning opportunities by the best business coach in India not only fuels employee performance and thereby company performance, but also boosts employee motivation and engagement.

When employees feel they have better opportunities to grow in an organization both- professionally and personally, they have a greater reason to stick to their current company.

2. Foster Connection and Collaboration

The pandemic has given rise to the culture of working from home. Despite having plenty of benefits, this new and profound culture also has a few drawbacks which include a lack of connectivity and collaboration. Emotional and social growth opportunities can empower employees as much as professional development opportunities. And these relationships can build better collaboration, communication, and trust within the company.

You can establish employee resource groups, mentorship programs, and other frameworks to encourage employees to feel more socially connected and comfortable bringing their authentic selves to the workplace.

3. Provide Tools to Support Overall Well Being

Rather than focusing just on employees who are facing mental challenges or experiencing stress and anxiety, you should take a holistic approach. Proactive mental health offerings such as meditation, sleep, and fitness programs, can equip all employees with the tools to take care of their overall well-being.

It can deliver benefits not only by helping employees avoid a mental health crisis, but also by empowering them to create, contribute, and collaborate sustainably. If you feel that your team lacks motivation, you can also hire the best motivational speaker in India to inspire them and boost their productivity levels.

By aiming to make work and the workplace a net positive for employee wellness, companies and management can offer people a more compelling and lucrative opportunity and a more effective working environment. Keep the conversation positive, clear, unbiased, and transparent so that everyone can bring their “whole self” to work and provide the resources and programs to become their “best selves” while at work!

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Top 6 Strategies To Craft Catchy Headlines By Dr. Vivek Bindra

The headline is a significant aspect of your advertisement, sales letter, space ad, or email marketing. You can have the best product or the best service, but it does not matter if the reader doesn’t get past the headline.

Have you ever come across a headline and couldn’t figure out which product was being sold? Or spotted a tagline in an email that was longer than the subject line? Or has it ever happened with you that a random tagline caught your attention and you ended up loving it so much that you shared it amongst your peers?

Taglines or headlines are often overcomplicated and underwhelming. And, changing the headline can make a huge difference in your customer`s response rate.

According to Copy blogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

Catchy headlines hold the power to grasp your attention and determine the effectiveness of the entire piece. If you can come up with a good headline, you can make an award-winning advertisement.

You can discover some awesome strategies in this award-winning video by Dr. Vivek Bindra.

Here are 5 Tips to ensure that your audience turns into your customers:

1. Name-Dropping Authority

No matter how deeply you have researched before writing a headline, your customers will not trust you. To showcase authority, it is always advised to use names of famous personalities, and associations that are a proven authority in a particular field.

For instance, if you have the business of selling medical supplies, and writing an article related to it, you can use reports published by credible sources like Indian Medical Association, World Health Organization.

If you will create authority via your headlines, you will gain more visitors.

2. Lead with a Key Benefit or Intriguing Question

Always put your biggest benefit in the headline. This does not mean that you should put your entire sales pitch, but only the biggest benefit for your readers. Your headline should be so compelling that the readers have to stop and feel that there is something of value to them.

Give them hope, a promise, achievement, and confidence. For instance taglines of brands like L`Oreal- ‘You Are Worth It’ creates an experience of achievement in the customers. This instills confidence in their target audience and they keep coming back for that special sense of achievement.

3. Make Your Message Exclusive for a Community

If you have subscribed to Dr. Vivek Bindra`s YouTube channel, you might have noticed that many videos are based on a particular community. When you write a headline inclusive for only a special group of people, readers see that they fit into the group, and think that this particular ad, blog, or article is for them.

Here are some examples:

A video-based on small business owners from Madhya Pradesh
This video showcases the brilliant business skills of Marwari People
Explaining the concept of MLM marketing
YouTube v/s TikTok

4. Create Headlines With Extreme Unusual Emotion

The major reason behind any successful advertisement is its ability to strike the right emotional chord of the customer. If a customer can feel the “me too” emotion instantly while watching the ad or as soon as he reads the headline of an article, rest assured that he will watch the entire advertisement. It will also attract visitors to your website resulting in increased conversion rates.

5. A headline that Rhymes, Definitely Shines

Many brands have compelling headlines. Customers remember headlines far longer than the product itself. But it helps to create a recall value of the brand.

6. Include Adjectives & Numerical

According to KISSmetrics, “readers tend to absorb the first three words of a headline and the last three words.” But how often do we write six-word headlines? Hence, to make it more enticing, always include an adjective and a number in the title.

E.g. Top 10 Influential People who Failed Miserably
5 Worst Mistakes Entrepreneurs Should Avoid
7 Billion Dollar Sales Strategies for Startup Business

If you are dying to create an award-winning advertisement or want to create a blog post that attracts visitors in huge numbers, then you can use the six ultimate strategies mentioned above. For more strategies, you can watch this excellent YouTube video by Dr. Vivek Bindra.

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