Tag: business coach

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Motivational

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!
3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

Do you understand your customers? What their fears might be or the value they possess? Understanding your customers is a very important aspect of any business. Knowing about the challenges they are facing and what they expect from businesses can contribute to a business’s success. These factors affect how they interact with your company.

Here are three consumer trends you should watch out for in 2023:

1. Trust-Based Economy

Be it a personal or a professional relationship; trust is a significant part of anything that forms a strong foundation. Unfortunately, it has become a commodity in these modern times. But the brighter side is that it has not lost its value. Rather it has gained a lot of value for businesses like Uber, Ola, Airbnb, and a lot more companies that completely depend on customers’ trust.

As we get into cars with strangers, sleep in the homes of people we’ve never met, and lend money to others on the other side of the world, a powerful new currency is emerging — and it’s based on trust.

Customers are more likely to engage with companies that actively demonstrate good values and prioritize health and safety. This trend is a welcoming change and has brought a sense of inclusivity by sparking new thinking and patterns where the customer is no more just a prospect, but a human too! Businesses that will focus more on customer satisfaction will be rewarded with huge profits. You can hire a business coach who can help you overcome these aspects.

2. Brand Loyalty

Thanks to digitalization, the world is now an open playground for businesses where those who not just abide by the rules, but keep on making improvements, win the loyalty of the customers. While this is great news for the customers, it also means that developing brand loyalty is crucial more than ever.

However, customer relationships can be affected by unexpected factors. Here are some of the following:

  • 70% want to know you treat employees well.
  • 61% are looking at how you respond to racial injustice.
  • 50% will be scrutinizing your environmental practices.
  • 47% consider action on economic injustice important.
  • 41% rate you on how involved you are in the community.

One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that to the highest standard. Never let your customers down. The services and products you provide also need to be of the highest quality. Maintaining this quality in everything you do so that the value you offer is never questioned. You can learn about distinct ways by taking help from a business mentor.

Another thing is to never forget about your customers; also never let them forget about you. Regularly conversing with them will strengthen the bond between you and your organization, and your client and their organization. Share the latest developments in your organization with your clients and ask them about theirs. You can also build loyalty by focusing your organization’s combined efforts on customer experience and service.

3. A Pleasant Omni-channel Experience

Your customer should be able to interact with your business across multiple channels as part of one seamless customer journey. Marketing, sales, customer support, and even in-store experiences are synced up so a customer can easily go from one customer channel to another to complete their purchase.

Customers want to experience a consistent voice across departments. Many believe that it doesn’t feel like service, sales, and marketing teams share true information for a seamless experience.

The most important thing to remember about creating an Omni-channel customer experience is that it needs to deliver what your customer wants, when they want it, and how they want it. Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

The future is the sky’s limit for businesses. So, do deep research to understand and give your customers nothing but the best experience. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Sales

How To Write A Perfect Sales Copy For Your Product?

How To Write A Perfect Sales Copy For your Product?
How To Write A Perfect Sales Copy For your Product?

Summary: Want to increase sales? Discover how you can generate more leads by choosing your words wisely.

Many entrepreneurs often lose their sleep because their ad copies fail to perform! If you are a copywriter, you probably analyze it too, but even if you are not a copywriter, it is critical to understand the critical elements that make a copy good.

If you don’t want to be at the mercy of your marketing director or ad agency, you must understand the inherent structure of an excellent copy that sells.

Here are 4 tips to craft a perfect sales copy:

1. Craft a Perfect Headline

Headlines are significant. If done correctly, it will trigger a spark in that prospect’s emotional core and that’s when the magic begins that can change doubt into confidence, despair into hope, and fear into courage.

And yet not many people invest much time in thinking about the headlines while writing copies. The headline is essentially the ad to your ad. It is crucial to grab your potential customer’s attention to make them read the entire message. To craft a perfect copy, it has to tap into your target audiences’ core. This tip will require you to invest time, but once it is optimized, it will attract customers to your startup business like a moth to a flame. You can also consult with a business coach who has experience in crafting a sales pitch.

2. State The Promise Clearly!

Every winning ad copy that resonates with the promise you have made to your customers works the best. The first two paragraphs after the headline serve the function to restate the promise of your product or service. However, it also states who is it for, and who it isn’t for.

Once your well-written copy grabs the customer’s attention, he or she begins wondering if it has something for them. It is your lead’s job to clarify what your product or service is and what it will deliver. If the message is not clear, a reader will get confused and a confused mind almost always withdraws and says “NO”. A winning lead should be clear, and concise, and deliver the promise that you have made.

3. Make it Clean With Bullet Points

Mystery, novelty, promise, and vivid imagery are the key ingredients to crafting a perfect headline with bullets. We all are aware of the clarity that bullet points provide us in any presentation, article, or blog. These are concise statements that offer insights about benefits but do not reveal anything. The purpose of bullet points is to arouse curiosity. The bullet points that are excellently crafted have elements of. This invokes an image inside a customer’s mind and makes it easier to make readers take action.

4. Body Copy

Body copy is that part of the sales argument, which is often the least-read part. Most of the readers skim through this portion in an unconscious attempt to figure out how it is beneficial for them to read the entire body of the sales letter. To attract more customers for your startup business, use subheadings and unused bullets to divide the letter into distinct sections. Add some images, sales arguments, promises, and proof and push tactics to craft a unique selling proposition around your startup business.

If done right, a copy can become a frictionless call to action. With these four simple steps, you can craft a perfect sales copy. You can boost your sales easily with the right guidance from a business expert. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about it, visit: www.badabusiness.com

Categories
Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com

Categories
Strategy

6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!

6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!
6 Smart Tips For Entrepreneurs To Build Strong Relationships With Investors!

Summary: When adequate funds are the only thing that is stopping your startup from becoming successful, you might want to think about establishing good relationships with your investors.

Entrepreneurs put in their immense effort and hard work in pitching their business idea to angel investors to bring them on board because the key to success for most startups is having funds for the growth of their business.

However, a deal is never done when it comes to dealing with investors. If you have wooed your investors once, it does not mean you won’t need them again in the future. Investors with their lots of experience can offer incredible insight and resources that can get your startup business on the right track.

According to experts, nearly one-third of the startups shut down because of a lack of planning about the proper usage of their funds. This leads to investors losing interest and credibility in their business venture at the very early stage. Many entrepreneurs often hire a business coach to help them navigate the rough waters of the business world.

Managing investor relations can make a huge difference to your business. As an entrepreneur, it is your responsibility to strengthen ties with investors to position your current business for success. While a strong relationship can help the startup to grow rapidly, one wrong move can end the game for you.

Therefore, it is highly essential for you to maintain a working, productive, and winning relationship with your investors, even if they are not friendly.

Here are six pointers that will help you to build a strong and cordial relationship with your angel investors:

1.  Don’t Choose Investors Solely for Financial Purpose

Investors can provide not just funds, but also their valuable guidance and experience to accelerate your business. Acknowledge the relationships and expertise investors will bring to your business by giving them a voice. Listen to their underlying apprehensions and concerns. Encourage open conversation and clear dialogue so that you can learn more about their risk-taking appetite. You can consult with a business coach as well to understand how you can maintain dynamics with your investors.

2. Set Clear Expectations in the Beginning

An entrepreneur and investors need to be on the same page as nobody likes surprises in the business. Thus, it is vital to set the goals, nature of the relationship, degree of control, vision, the scale of growth, and exit strategy that is acceptable to both parties.

3. Be Authentic & Respectful

Investing in any firm is not a matter of a “fund it and forget it” scenario for any investor. In fact, they would like to stay updated with the latest ongoing in your organization. And when you are looking to strengthen your relationship with investors, it should be rooted in authenticity and respect. As entrepreneurs are coming into the market with their ideas, they should also respect their investors` opinions, suggestions, and feedback.

Despite the disagreements, they must behave respectfully towards each other. Discussions should happen openly to arrive at a mutually acceptable solution.

To gain investors’ trust, startups must engage with them regularly, instead of treating them as an obstruction that needs to be dealt with.

4. Share Challenges & Achievements With Investors

Every investor wants to stay updated about the current progress of the venture he has invested in. Hence, update your investors regularly with the latest figures, and charts prepared by the startup team weekly or monthly, if not daily.

Also, be transparent with your investors. Even when there are failures or mistakes, be forthright with your angel investors. Keeping your communication channel open with your investors helps you build a positive image of the startup.

5. Pay Respectful Towards your Investor`s Input

Investors can guide your startup business with their expertise and insights gained from years of experience in the market. You don’t have to agree or incorporate every suggestion, but paying heed and valuing them will give your investors a sense of involvement and validation.

6. Address their Concerns

Investors might have concerns about your plans, strategies, or any other aspect of the business. You should make a conscious effort to address those concerns through open discussion, dialogue, and reasoning.

As founders seeking capital quickly learn, finding the right investor is often all about who you know.

If you are facing the biggest challenges from your investors, we can provide you with amazing solutions with our business coaching program. You can learn from the top industry experts how to take your business ahead in the market. Kick start your entrepreneurial journey by clicking here: www.badabusiness.com

Categories
Strategy

5 Effective Tips That Will Make You A Better Negotiator!

5 Effective Tips That Will Make You A Better Negotiator!
5 Effective Tips That Will Make You A Better Negotiator!

Summary: Whether it is asking for a raise or speaking with an investor your negotiation skills can make a huge difference in getting you the best deal.

From salary discussions to closing the deal with a client or speaking with an investor, it can be difficult for many professionals to strike the right balance when negotiating. Neither they would want to ask for too little nor they would risk asking for too much, potentially ruining the chance of an agreement. It takes awareness, social acumen, and finesse when it comes to negotiating well.

If you feel that you lag behind your peers when it comes to negotiation, don’t worry! Negotiating skill is something that can be learned. You can watch an amazing video on Negotiation Skills by Dr. Vivek Bindra- who is a renowned business coach and motivational speaker in India.

Here are 5 strategies that will help you to become better at negotiation:

1. Discover Other Person’s Interests

While having a conversation with a person, it often happens that we tend to focus on his or her position or what exactly that person is trying to say. However, instead, you should ask relevant questions to know more about the real interest that they have.

Try to figure out what it is that they need out of the negotiation so that you both win. By getting to win-win, both parties will feel good and get what they desire. Conduct yourself as though you’re certain that a great result can be achieved if you and the person on the other side of the table work together as members of a team. Maintaining positivity and an affable demeanor throughout is critical.

2. Believe in the Value You Bring

When it comes to negotiation, your mindset matters! If you go into a tough negotiation feeling like the other person is doing you a favor by offering you a raise or by investing in your startup business, you’ve already lost. Knowing what exactly you will bring to the table will not only make you sound more confident but will also help you to define the value you are going to deliver. Put yourself in the other person’s shoes and ask yourself what would impress you about that person who is asking for the money. You can also learn negotiating skills from Dr. Vivek Bindra- the best business coach in India in this video.

3. Ask For More, Always!

Always ask for more when negotiating on payment terms or otherwise. If the employees ask for more money, ask them for more productivity. If a client asks for a lower price, sell them more products or services. When the other person thinks he or she has won, it is much easier to negotiate after that. Let them win the first negotiation, and they will usually be happy enough to let you win two to three more.

4. Conquer Your Fear First

Most of the time people do not negotiate or have trouble negotiating either because of the fear of conflict or fear of being told “no”. Hence, it is essential to identify what you are afraid of.  This allows you to be present in the conversation. Then, before you go into the negotiation, write out the case for your deserving money.

5. Make More Eye Contact

Maintaining eye contact makes you appear more confident. Hence, try to make more eye contact. By looking them in the eye and holding their gaze, you signal that you are serious and committed to your ideas. Eye contact also helps you analyze the other person’s body language and gestures to determine how they perceive you so you can adjust how you deliver your message.

Negotiations are an opportunity for everyone involved to get more of what they want. People often worry that they will be perceived as greedy, demanding, or ungrateful when they go into a negotiation, but negotiations aren’t personal. Hence, ask for your desired outcome confidently, with no prejudice.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com

Categories
Startup

How To Hire For Startup Business: The First 5 People You Should Hire!

How To Hire For Startup Business
How To Hire For Startup Business

Summary: To turn your small business into a large enterprise, you will need more people. Here are commonly suggested first hires for your business.

You created a product or a service. You started your business. You got your first 100 customers and your business started making a little money. Now it’s time to hire the right people to take your business to the next level. Most often entrepreneurs find themselves confused when it comes to deciding who those people should be. While some people take the right step and consult a business coach, others decide to figure it all out by themselves which often leads to a waste of time and money.

The people you hire today will benefit your business tomorrow. Though hiring people should depend on your business needs, any employee that you will hire needs to have a set of few qualities- flexibility, passion, and integrity. Hire people who have diverse experience and are capable of hand responsibilities until you expand further.

So, starting from the top, here are five roles you should fill immediately:

1. Chief Executive Officer (CEO) & Chief Operations Officer (COO)

CEO and COO are two of the most essential players who can provide a new direction to your startup. Where CEO is typically the brain of the company, and the COO is the heart of the company. The CEO controls the company’s direction, culture, and vision, whereas the COO focuses on the day-to-day operations that keep your business running.

Though the founders of the company assume these two operations, you can also hire externally for these positions. If you and your co-founder(s) already plan to take on these titles and responsibilities, hire the following seven positions next.

2. Product Manager

When it comes to products, a product manager will be your go-to person. From developing a product strategy to vision and development, he will work closely with the engineering and marketing teams to create and market your products. Hiring a person who can dedicatedly work towards building a great product or a service will allow you to start working on the business rather than in the business.

3. Chief Technology Officer (CTO) & VP

It is very important to stay updated and upgraded with the latest technological development in the world. Hence, a team member who specializes in technology and development is crucial to your business’s success. Though you can hire a freelance front-end and back-end engineer, it is useful to have someone on the team who can take charge of this sector.

Having someone with the skills to decide what will work best for your business, as well as managing the integration and management of various systems is the key. You can also hire a business mentor to gain a different perspective and professional expertise.

4. Chief Marketing Officer (CMO)

A crucial aspect of every business revolves around its customers. How customers view your product or service will decide whether they would like to invest their money in it. A Chief Marketing Officer will focus on your customers and build a brand image to promote your product in the market. Hiring an expert with excellent marketing and promotional skills is essential to ensure that your business reaches a wide audience.

5. Sales Manager

No business can thrive without sales and revenue. A sales manager will focus on generating new leads and bringing in money for your company. A startup or small business that masters sales first survives for a longer period. This is probably the hardest position to fill in, but it is worth the time and effort. Hire an amazing sales manager and then use the money they bring in to scale your business.

It’s smart to hire from the top and then expand your team as per your business requirement. Keep your company culture in mind when you are hiring for startup roles. Without filling these positions your company will lack direction and strong leadership.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

Categories
Finance Startup

5 Common Mistakes Entrepreneurs Should Avoid When Raising Funds

5 Common Mistakes Entrepreneurs Should Avoid When Raising Funds
5 Common Mistakes Entrepreneurs Should Avoid When Raising Funds

Summary: A startup`s fundraising efforts depend on its ability to make itself and its business ideas appealing.  Here are five common mistakes every entrepreneur must avoid.

According to a report by IBM Institute for Business Value & Oxford Economics, over 90% of Indian startups fail miserably within 5 years of inception.

Starting a business is a pricey process. From hosting a website to hiring the right people, everything can quickly add up to the cost of the company. So unless you are independently wealthy or able to monetize right away, you will need large funds to foot the bills.

However, it does not mean that you should start rushing to people and start asking them for money to raise funds for your startup business. Before you think about raising funds, stop and consider the best way to raise money sustainably for your business. You can also hire a business coach to help you raise funds.

To ensure that your startup runs smoothly, we have listed out a list of fundraising mistakes that every entrepreneur must avoid:

1. Raising Capital too Early

When you have invested your own money in your business, you can stop the project anytime. But once you borrow money from investors, you will feel intensified pressure to make your business a huge success. You will have to give away a lot of equity in your company if you go this route. Hence, try to bootstrap your business and try to use existing resources to avoid the extra pressure.

2. Not Seeking Professional Advice

Entrepreneurs are often independent and self-sufficient. Hence, they often try to overcome any obstacle on their come that comes their way. While this conquering spirit is part of what makes entrepreneurs great, it can also be a fault. When raising funds for your startup, it’s critically important to seek the advice of professionals to better understand your funding needs and requirements. Consulting a business coach with real valuation experience can help you save your time and money on the wrong decisions down the road.

3. Not Raising Enough Funds

Some entrepreneurs ask for less funding than they require. It is the biggest fundraising mistake that can lead to the shutdown of the startup. Always ask for the amount by keeping your financial requirement as realistic as possible. Don`t worry about scaring investors by asking for the amount of money you will require for your business. To know step by step process of fund raising, watch here:

4. Lack of Clear Objectives

Having a clear goal in mind is essential to raise capital investment. Figuring out how much money you need to reach your next milestone is essential. From operational costs to essential professional services, determine how much capital you need. Not having a clear idea is another mistake that every entrepreneur must avoid.

5. Giving up too Much of the Company

One of the worst fundraising mistakes that entrepreneurs can make is giving up too much ownership of the company. While a deal that includes a good portion of your company might seem appealing, you could end up paying a much higher cost down the road.

Try to keep ownership within the company. Find out ways to raise or access funds which are more feasible.

Also, don’t forget to build and create relationships as you may come across people who can help you with investment. If you don’t know where to begin, start by making a list of businesses that intrigue you. You can use tools such as AngelList and Crunchbase to get a sense of the investors behind each project. You can also hire a business coach who can help you with networking.

These mistakes might appear small, however, if you want to successfully run your business, avoid falling into the trap of repeating these costly mistakes. Want to know the fundamental rules of fundraising?

Take our ‘Problem Solving Courses’ and gain in-depth knowledge about raising funds. To know more, visit: https://www.badabusiness.com/psc

Categories
Process & Business Expansion Strategy

6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com

Categories
Startup

5 Small Investment Business Ideas You Can Start Today

5 Small Investment Business Ideas You Can Start Today
5 Small Investment Business Ideas You Can Start Today

Summary: A good business idea is difficult to come by. But with the right planning, one can kick start a small business with minimum investment.

The first step to becoming a successful entrepreneur is to have a good business idea. There are many business ideas that one can start, but not everyone is ready to invest a large sum initially. Maybe you already have an idea but are hesitating due to a low budget. To help you get started here is a list of small business ideas which you can start easily.

Here is a list of 5 part-time small businesses that you can begin with minimum capital:

1. Resume Writing

If you love writing and have an eye for detail when it comes to writing interesting resumes and cover letters, you can help others and charge them for your services. Many people are not good at writing their resumes. Hence, they download a common template from the internet and fill it with their details. Result? Sloppy, poorly written, inadequately proofed resume and cover letter after the next!

You can either do this business full-time or embrace it as a freelance job while keeping your day job. Either way, you can earn good money. All you need is a good website! To know how you can design a website and increase visitors, you can take a business coaching program online.

2. Paper-Mache Craft

If your heart and soul lie in something creative and environment-friendly too, then give your entrepreneurial dream a kick start with a paper-craft business. Paper-Mache craft items are made of paper pulp mixed with glue.

The best thing about starting a paper-craft business is that it does not require a large investment. The raw materials and designing techniques do not require special tools. This craft includes pendant lights, bowls, decorative flowers, and other home décor items.

3. Tiffin Service

As more and more people are migrating to other cities across India due to jobs or for their studies, the tiffin service has become a profitable business idea. People these days have such a busy schedule that they are looking for home-cooked options. Women who want to be financially independent can start this business with a minimum investment of INR 15000.

All you need to do is research your target clientele and a bit of promotion. Word-of-mouth is your best bet in a tiffin service business. So cook lip-smacking dishes and see your clientele growing in large numbers. Once established, you can learn how to scale your business to earn more profit by taking help from a business coach.

4. Photography

Love clicking beautiful pictures that can leave people awestruck? From newly opened cafes and bistros to real estate firms and auto dealers, many businesses are in constant demand for stunning and high-quality pictures of their products.

Photography is competitive, so you’ll want to develop a focus or a niche. And you’ll need to do some marketing to attract clients. So think through who your target market is, what kind of photography you’ll offer, how you’ll differ from your competitors, what kinds of packages and pricing you’ll offer, and what your marketing message will be.

5. Tutoring

If you are a subject matter expert, excel in sports or music, or are simply brilliant at math and science, you can start tutoring adults and children. You can provide online tutoring on skill platforms right from home without requiring any investment.

Even if your full-time job leaves you with no or very little work, you can pursue the above-mentioned small pass-time businesses with a few hours over the weekend. Kick-off any of these businesses to fuel your entrepreneurial dream.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about these courses, visit: www.badabusiness.com

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Motivational

5 Key Components To Establish Powerful Performance Management At The Workplace

5 Key Components To Establish Powerful Performance Management
5 Key Components To Establish Powerful Performance Management

Summary: Performance management is an essential process to review the hard work and efforts of your employees. So how can you make it more effective and transparent?

Every business aims to make sales, generate revenues and bring in profits. Revenues and sales are made by employees that work in the company. Employees bring customers, and clients stay loyal because of your human capital.

Since so much is dependent on your employees, companies need to ask themselves how they can make their employees satisfied, valued, and happy in their workplace. Evaluating the performance of your employees is the first and most important system that you have to develop in your organization. Every lead or supervisor must be well-trained in how to evaluate the team. You can also consult with a business coach to establish effective performance management.

Many performance management models with different working models have been tested and implemented across organizations worldwide. But truly effective performance management consists of the following essential features:

  1.     Creates a clear picture.
  2.     It is a continuous process of communication.
  3.     It consists of evaluation with feedback.
  4.     It aims to motivate employees who are not performing much.

However, after COVID the work culture has undergone a huge transformation. And one of the most prominent changes is the global imposition of remote work. So how can you ensure to have performance management which is best suited to your organizational goals?

Here are 5 key components of a performance management system designed to ensure productivity in a remote workplace:

1. Revaluate Goals & KPIs

Due to the changed workplace scenario that the current global economy faces, role workloads have differed considerably, with not all equal roles having equal workloads. Thus, KPI and role should be realigned to save costs while extending support to cross-functional processes.

2. Implement Objective & Key Results Methodology

To set, communicate and track organizational goals, management can implement one of the most popular methodologies- “objective and key results”. As this is an overall approach toward goals and employee performance at various organizational levels, it can help incorporate accountability and quantitative proximity of realizable goals.

3. Set SMART Goals

With the remote work paradigm, goal-setting has become even more critical in the current economic climate. Poorly defined goals can become a cause of bad performance and future worries in a climate already marred by global crises and constant disruption.

Hence, the goals defined by the organization must be SMART- Specific, Measurable, Actionable, Relevant, and Time-bound.

4. Keep in Touch With Employees

Today when companies lay off their employees in huge numbers evoke fear within employees when it comes to their performance. Hence, management needs to understand the significance of maintaining regular contact with employees and keeping them updated on all relevant levels. Encourage them to share about their work, lives, goals, etc.

5. Place your Trust in Employees

It is important to trust your employees and subordinates and give them the privilege of clear communication, especially regarding personal matters. Whether working on-site or remotely, many aspects of human lives are unclear. Hence, having faith while everyone is struggling is a key success factor on all levels. As the remote working culture is prevalent, there may be a few employees who are unable to meet the deadlines. Assuming such employees are not being productive is a serious error of judgment.

Performance management and open feedback systems have become a core part of both our corporate and personal lives. In the end, open and transparent communication is the key to a robust and impactful performance management system, no matter what your physical location is.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our business coaching program, visit: www.badabusiness.com