Branding Ideas – Bada Business

3 Tips To Help Entrepreneurs Grow A Powerful Personal Brand

Selling is one of the most important business aspects for any entrepreneur. It is also a crucial skill that entrepreneurs are obliged to master. After all, creating or developing a customer-based product or a service is just not enough! The success of your or any business depends on your ability to sell it.

And for selling to be truly successful, today`s entrepreneurs must be engaged as much with personal branding as with the branding of their products and services.

Regardless of the services or products you as an entrepreneur have developed, you must have a vision and the ability to sell it to your prospective customers, partners, or investors effectively.

As much as anything, what you are trying to sell them is your competence, your credibility, your commitment, and your reliability, etc. Being able to powerfully communicate is very crucial for business growth. And this is why personal branding for entrepreneurs is extremely necessary.

Though most people consider selling to be the toughest job in the world, with branding tips, you can easily double up your sales figures. To know more, watch our video, here:

If you want to develop a powerful and meaningful brand that aligns with you, your vision, and values, here are the top 3 personal branding tips for you:

1. Be Authentic

In this world where every brand and product is trying to imitate each other to attract more customers, being authentic is something that will set you apart from the crowd. The key to developing a strong personal brand is to Stand Out.

What is the purpose behind your product? What are your values? How your perspective is different from your competitors?

By being true to yourself, your brand and business will feel much more aligned and fulfilling. It will build much more confidence within you and you will feel more empowered. This is something that you can learn from our ‘Entrepreneurship Course’ that will help you identify and align your business with your values and goals.

2. Define your Audience

‘One shoe does not fit all’- we must have heard this metaphor probably millions of times. And in the business world following this is beneficial. Having clarity around your brand identity is essential, but the same holds for your audience too!

Not every customer is your potential customer. Hence, any business needs to identify its target audience. It will give you information about their demography, their needs, and their spending power. Once you will know your customer segment well, you will know how to speak to them in a way that they feel connected with you. You will also be able to attract more of your potential customers who are looking exactly for what you are selling.

3. Recognize your Unique Value Proposition (UVP)

If you ask us what is that one ‘you-must-apply-personal-branding-tip’ then we would recommend saying let it be this one. For any industry to make yourself visible and recognized, a clearly defined UVP is important. Unless you are in a highly specialized niche, you are likely to have lots of competitors who are just as qualified, capable, and experienced as you. Hence, a UVP helps you to stand out from the crowd that resonated with your target audience.

A UVP or Unique Value Proposition is usually a unique skill, a process, or a perspective. If you already know about your UVP but are unable to sell it effectively to your customers, you can learn it in our online business courses for entrepreneurs.

Building a personal brand simply means that you are an expert in something. Establishing your expertise in something is the most important thing, which also takes the longest time. Fortunately, there are plenty of ways to do so.

From hiring the best business coach in India to taking one of the most advanced and specialized online entrepreneurial courses, you can pick any according to your requirements. If you want to begin by upgrading yourself, you can take the ‘Everything about Entrepreneurship’ course. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost!

If you are an entrepreneur and have just provided your dream idea a platform of reality, you know that social media marketing is the best way to increase your brand awareness. Being an entrepreneur is not easy and when it comes to marketing, budget is always a constraint.

However, there are plenty of ways today like Social Media Marketing which is perfect for branding as it is affordable and effective.

Social Media Marketing has a low barrier to entry. There is no need to hire an expensive ad agency for brand promotion on sites like Facebook, Instagram, or Twitter.

The power of digital marketing was felt long back. However, with the changing trends, almost 83% of marketers have already started using it to establish their brand presence, increase revenue, boost sales and interact with their potential and existing customers.

In the world of digitalization the adage “you have to spend money to make money” does not always fit well. If you have a product that can resolve the problems consumers are facing and the product is in great demand, you do not need to burn a hole in your marketing budget.

Now, even when you are planning to create a brand strategy for social media, you must understand that not every strategy will work. However, there are few ways to that will establish your brand, not to mention without spending a single penny. You can watch them here:

Here are some of the best low marketing ways through which you can make your brand Viral without shelling out much money:

Incorporate an Emotional Touch into your brand

We all still remember the TV commercial by ‘DHARA’ in which a small kid decided to leave his home. But as soon as he realizes that his mother has cooked ‘Jalebi’, he comes back. The twinkle in his eye and the smile on his face, says it all.

An ad or a TV commercial becomes immortalize in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Customers today are bombarded with advertisements that only sell, sell and sell. They are tired of meaningless blabbering and information that only talks about the company`s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Hence, think about creative ways to inform and educate your customers. Try to give a personal touch to your branding, so that your customers can connect with them.

Socially Responsible Emotional Story

The easiest way to make your brand viral is to create a hook in your brand message that sends out a clear and crisp social message to society.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with maximum people.

A human brain gets more influenced by emotions rather than logic. Hence, at no extra expense, you can create brand promotion messages that support social causes and enhance credibility amongst the audience.

Create a Captivating Hook

When Apple decided to advertise for its latest iPhone 6 in the Indian market, they came out with a concept that showcases how difficult it is to get your hands on your favorite gadget via wedding. Apple, for the first time, launched an EMI concept for its buyers and made an advertisement that stole millions of hearts.

It was a great branding technique to viral their product that too on EMI to reach the pool of customers who wanted to purchase an iPhone, but couldn`t due to their budget constraints.

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you have put the finger on the right pulse, you may witness the boost in your sales and increase in your revenue. So give that hook to your customers and win their loyalty forever.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Everything about Entrepreneurship” course. In this course, you will gain in-depth knowledge about taking your business to new heights.