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How To Create Wealth Using Asset Allocation?

How To Create Wealth Using Asset Allocation?
How To Create Wealth Using Asset Allocation?

Simran has just landed her first job. She is excited about her new job, but also keen to save and invest in her future. However, just like many others, she is confused about where she should start.

Some of her friends are trading in the stock market while others are thinking about invest in PPF. But, Simran is way too worried and is pondering over her investment options as she does not want to take too much risk with her hard-earned money.

Though bank deposits are a safer option, the fixed return is not appealing to her. When it comes to investing in a mutual fund, she is not sure which mutual fund she should buy and invest in, as there are plenty of choices.

So how should she make her investment choices, so that over a while she can save and build wealth too?

Does Simran`s story sound familiar to your own? Don`t worry! You are not alone!

Only 4% of Indians prefer to invest in stocks, and exchanges along with many scams are to be blamed for keeping them away from equity markets.

“We have a market that is not safe for investors to a large extent”, says Ashish Kumar Chauhan, CEO & Managing Director of Bombay Stock Exchange.

And with thousands of bonds, stocks, and mutual funds to choose from, making the right decision to invest can confuse even the most seasoned investor. However, if you do not take the leverage of it, you will undermine your own ability to build wealth and secure financial life for retirement.

So what is the first step towards building wealth? Instead of selecting stocks, begin by deciding what percentage of stocks, bonds, and mutual funds you want to hold. This process is known as asset allocation.

What Is Asset Allocation?

Asset Allocation is a brilliant investment technique. It involves creating a portfolio that aims to balance risk by dividing assets into major categories like bonds, cash, real estate, stocks, and derivatives.

Each asset class has distinct levels of return and risk. Hence, each will behave differently over time. Where one asset category can increase in value, the other might not give that much return. Though some see this technique to get mediocre returns, it is the best protection plan for people like Simran, who don’t want to take much risk.

However, there is no single or set formula for asset allocation that guarantees good returns. And if there were, it would be difficult for us to explain it here.

We have outlined 3 essential points that you must consider when thinking about asset allocation:

  1. Risk against Return

Asset allocation is all about the risk-return tradeoff. It forms the basis of the entire technique. Everyone wants the highest possible return, but it is more than just choosing high-potential assets.  Moreover, it isn`t always the best answer!

The financial crisis of 1929, 1981, 1987, and 2007 to 2009 are the best examples of how investing only in stocks with the highest potential returns is not the most prudent plan of action. Every year your returns are going to be beaten by another investor, pension plan, and mutual fund, etc.

The ability to weigh the relationship between risk and return is what makes an investor successful.

  1. Timing is Crucial

For every 10 years, you delay saving for your long-term future goals, you have to save three times as much every month to catch up. Starting early like Simran allows you to take advantage of compounding and the time value of money. It also gives you a buffer for making high-risk investments, namely stocks.

  1. Know your Goals!

Whether it is Simran or any one of us who is working, we all have goals! Goals that we want to pursue and fulfill. Be it owing to an apartment, a car, international vacation, or building a startup, you must think about an asset allocation plan with the right mix.

For long-term goals, you do not have to worry about fluctuations in the short market. However, for short-term goals, you may need to tilt your asset allocation to fixed-income investments that have less risk.

Once you determine the right mix of bonds, stocks, and other investments, it is time to implement it. Categorize your stocks or bonds according to their maturity- short, mid, or long term.

On the last note, there is no single solution for allocating assets. Just like Simran and her friends, individual investors require individual solutions. Asset allocation is not a one-time event. You can modify it according to your future goals and requirement. It is a life-long process of progression and fine-tuning.

To join our free Webinar on Asset Allocation,

Click here: www.facebook.com/badabusinesspvtltd.

Date & Time: Sunday 23rd May 2021 | 7 PM-8PM

To gain in-depth knowledge about the stock market, watch https://youtu.be/L_iJCNzDe-s.

Categories
Webinar

How To Generate Leads Through YouTube Channel?

How To Generate Leads Through YouTube Channel?
How To Generate Leads Through YouTube Channel?

In this digital age, YouTube marketing is one of the most effective marketing strategies that work for every business. After all, a picture or video is literally worth 60,000 words, right?

The second most popular platform after Facebook gives businesses a platform where they can share their content with potential customers.

With more than 2.5 billion users logging in every month, YouTube is not just used to create brand awareness, but also for lead generation.

In fact, according to a report, ‘69% of the marketers says that the budget for video marketing is increasing’. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:

And, the best thing about this emerging trend is that the marketers who use videos have witnessed a boost in their revenue by 49% as compared to those who don`t, according to Hubspot.

However, there is just one challenge to it.

With so many businesses out there, and so much amazing content created by content marketers regularly, out-of-the-box thinking is paramount.

If you want to increase your conversion rate, it is important to develop an innovative approach to make your business stand out in the crowd.

So how can you use YouTube for lead generation without spending much? The best thing is to focus less on producing 60,000 words and more on amazing, engaging, and helpful, value-driven videos.

For that, you should create a YouTube channel around a theme that is in demand.

Also, when it comes to channels that can drive more sales, we should leave no stone left unturned. So, below are given all the solutions to your queries that will help you to generate leads from the YouTube channel.

But first, let`s important what are the requirements to monetize your YouTube account.

a). Your channel must have 1,000 subscribers.

b). 4,000 watch hours over the past 1 year.

How to monetize your channel?

To set up your YouTube account with the YouTube Partner Program (YPP) all you have to do is log into YouTube studio. The process is quite easy, and you will receive all the helpful instructions from there.

You will see the monetization tab once you log in to YPP, and once you have reached the right number of subscribers and views, you will be able to apply to the program there.

Once, you have applied; your account will go under review, and if you have fulfilled all the requirements, you should soon hear that you have been accepted.

From here your journey of monetization and YouTube lead generation begins.

  1. Focus on SEO

Video marketing is rapidly rising. But do not get too hasty to jump in. Start your search with relevant keywords you would want to be found for and then make a video around it. It will help you to not only attract the visitors, but also the right visitors who are exactly looking for your content.

  1. Optimize your videos Metadata

If you are unaware of the concept of Metadata and wondering what it is all about? Let us help you with that. Metadata is kind of a description of a video that you enter to clearly define the subject of that particular video.

When talking about YouTube, metadata makes up the title, descriptions, and tags of your videos. Optimizing these sections is important. It helps your video content to rank in both Google and YouTube.

  1. Create How-To-Videos

Marketers who are not using YouTube are doing their companies a disservice. But, you do not have to be one of them. Even if you are starting YouTube for lead generation for personal use, it will be helpful to create how-to videos.

If you don`t have it already, start building one.  The DIY or Do-it-Yourself culture is quite a rage and has been thriving for a long time. So get creative. Have fun. Make your videos more engaging to generate leads from your YouTube channel.

  1. Cross-Promote Your Videos

Despite creating great content, there are so many channels that are lost. Hence, make the most of the ease and popularity of YouTube by posting your original content and then sharing your video in many other ways. You can embed your videos in a monthly newsletter. Always ask the people to subscribe to it. Try to lead people back to your channel.

  1. Sponsored Content

If you are thinking about monetizing your YouTube channel, then sponsored content is also an ideal way to do that. This involves reaching out to brands and offering them to collaborate and create videos that feature their products.

Companies are willing to pay good money if you have lots of subscribers that can provide them a presence in front of a large, engaged audience.

Now when you know how to create your YouTube channel and monetize it too, start today!

Let your imagination go wild and create videos that will entertain millions of people.

If you want to start a business, worry not! With our ‘Everything about Entrepreneurship’ Business Training Program, you can become the master of business strategies and the market.

These online business courses for entrepreneurs offer a chance to learn from the top industry experts to gain in-depth information on how businesses work. You can also attend our free webinar on Grow Your Business As A Successful YouTuber.

To join our free Webinar, click here: www.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 9th May 2021 | 7 PM-8PM

Categories
Technology Webinar

How To Create A YouTube Channel In Just 5 Steps!

How To Create A YouTube Channel In Just 5 Steps!
How To Create A YouTube Channel In Just 5 Steps!

If you are looking to create a passage through which you can earn online, then there is no better time than now!

If you are a content marketer and interested in video marketing then creating a YouTube channel is the place to start with. Why? YouTube is the second most popular social network, after Facebook on the entire internet.

Not just that, as a Google product, it is also the second-largest search engine after it. It has more than 2.3 billion users across the world.

You can find a diverse audience on YouTube. From wanna-be-chefs to tech geeks, fashionistas to travelers, every type of audience is present on YouTube. Like literally!

And these billions of users log in every month to watch videos on the platform. Especially, in 2021 when the world is still reeling under the aftermath of the pandemic, these fresh statistics hold great value for marketers. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:

With such a massive and active market of users, YouTube has virtually no competitors. This is one of the reasons why more and more people are creating YouTube channels to make money. It certainly proves to be a great platform for anyone who wants to tap into this endless world of creative and entertaining opportunities.

No wonder, companies are putting more of their monies into digital video advertising. However, that does not mean that you too need to shed a large amount of money to create a YouTube channel.

The process of starting a YouTube channel is rather easy. And, most importantly, if you constantly put out quality content that would pull people towards it, you will get the attention and eyeballs that will help you to drive customer acquisition through YouTube.

But first, let`s start with how to create a great YouTube channel.

  1. Select a Channel Layout & Organize your Content

The first step towards your YouTube marketing begins with creating a great channel layout. It involves a crisp name for your channel and clear description and the types of videos you are going to post. When users come to your channel, they should be completely aware of what you are offering to them, and what they can expect.

Keep your color scheme simple, and ensure that they complement the theme of your channel. Write a powerful and clear call-to-action (CTA). Do not forget to mention how often you publish new videos.

Create videos that are informative, engaging, and bring value to the users who are taking out time from their busy schedules and investing it in you.

  1. Create content for your channel, regularly!

To keep your channel`s feed active, you should consistently update your channel with fresh and new content. It also helps to increase your presence on the platform, and help you build an audience.

Though there is no ideal amount to post, you should aim for a minimum of one video every week. If you find it too time-consuming, there is one more way to keep your feed alive- shorter versions of long videos.

There are diverse YouTube channel ideas for beginners. Select a topic and build a theme around it. Post-bite-size versions of that video every week. This will keep your audience engaged and they will come for more.

  1. Write a great YouTube Title

Titles are very important when it comes to creating videos on YouTube. This is certainly something that you cannot ignore. No matter how engaging and informative your content is. If you can`t get anyone to click on your video, you will not gain any viewers for your channel.

How to do it? Well, here is the recipe to create an appealing and attractive title for your videos. It is pretty simple and you can also take inspiration from other YouTube channels that are from your genre and are earning well.

YouTube`s title character limit is 100. But right around 50 to 55 characters, they begin to cut off the text on the desktop. This where you write a smart title that forces a user to click on it to know more.

E.g. Business Insider writes half a sentence and leaves it as a “…..”. This makes the user click on the video to watch it completely.

Also, use the right keywords, as it is another important aspect of YouTube SEO. Always use keywords in your title to attract the right audience.

Now, as we finally know how to make a great-looking title, let`s move on to the visual title- the Thumbnail.

  1. Create the Right YouTube Thumbnails

Do not skip this part. Choosing the right thumbnail for your video is as crucial as selecting a title. There are multiple ways that marketing experts are using to attract more users. Some of them include using arrows and circles and including a logo for brand awareness.

  1. Cross-promote with other Channels

One of the best ways to increase reach on your YouTube channel is cross-promotion. Identify and reach out to other YouTube channels that are similar to yours to collaborate or cross-promote in a manually beneficial manner.

You can use your email list, followers on social media platforms, or even embed videos on your website to drive traffic.

If you have wanted to start a YouTube channel of your own, do not delay it any further! Start now! This is the perfect time to start making engaging videos and monetize them too.

Want to know how you can monetize and generate leads through YouTube videos? Attend our free webinar on Facebook and learn the strategies through which you can earn big.

You can also take our “Problem Solving Courses” which are online business courses for entrepreneurs that will help you to understand the challenges one faces in the world of digital marketing.

To join our free Webinar on Grow Your Business As A Successful YouTuber,

Click here: www.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 9th May 2021 | 7 PM-8PM

Categories
Business motivation Webinar

7 Effective Stress Management Tips To Handle Tough Times!

7 Effective Stress Management Tips To Handle Tough Times
7 Effective Stress Management Tips To Handle Tough Times

Since the coronavirus pandemic has struck the world, the traditional norms have changed. The schools are shut, businesses are closed and employees are working from home.

The new reality of self-isolating and maintaining the social distance are not just the healthcare guidelines, but also imperative for one`s health as well as others`. Many people are now working from home and struggling with the realities of juggling between professional as well as personal responsibilities.

As easier and simple it sounds, the reality is far from true. Many organizations are delegating tasks to their employees even post office hours and expect them to finish them. Apart from the work, people also have to take care of the daily chores at home that are equally essential for physical and mental well-being.  The unrealistic expectations have diminished the clear line, where the work ends and personal life begins.

According to a report published in the Hindu Business line, “7 in 10 Indian working professionals (70 percent) reported having felt waves of stress during the working week regularly”.

The report also stated that the stress levels that were reported in working professionals in the Indian workforce were significantly higher than the Asia-Pacific average of 60 percent.

Another report by LinkedIn Workforce Confidence Index`s mental health edition says that 2 in 5 working professionals are experiencing increased stress and anxiety while working from home during the Covid-19 pandemic.

The combination of working from home along with taking care of other household chores plus self-isolating and the negativity that has surrounded us is the perfect recipe for stress. However, there are many techniques for stress management.

Where eating healthy food will take care of your physical being, these seven stress management tips will keep your mental well-being intact:

  1. Take a Break from the Current Task

Most people feel that staying focused on a single task for a longer period will help them to finish their work faster. They work overtime and agree to take on extra projects due to the fear of being in the bad books of their seniors and rarely take a break. This is one of the major reasons behind stress.

Employees who believe that they must work round-the-clock to justify their performance index and to achieve good standing in the workplace have the wrong idea. Unfortunately, Indian employees often gain this idea through employer`s attitudes.

However, we would be glad to tell you it’s the world`s biggest myth.

Chaining yourself to your laptop or your work desk is not a recipe for your success according to a report published in Forbes. The report also added that when employees avoid taking adequate breaks from work their overall productivity and mental well-being significantly reduces.

Overworked employees also suffer from chronic stress and their overall work performance begins to suffer. And if you want to watch Stress Management Strategies Motivational Video in Hindi by Vivek Bindra, watch them here:

Stepping away from the task you are working on is one of the best stress management techniques. You do not need to spend a large amount of time away from your current task. Just a few minutes can do the trick. Simply shift your focus to something else. You can read a page from your favorite book, play a game or watch a motivational video or whatever you like, and then try to get back to work.

  1. Move around, Walk a little!

If there is one stress management tip that you must follow blindly (after the first one), then it has to be this one. Movement is great! It is the best antidote to stress. You should and must incorporate short movement breaks into your work schedule.

As little as 5 minutes of exercise or brisk walking around your home, or on the balcony can reduce feelings of stress and frustration.

Few laps of the walk, a 10-minute yoga session, dance on your favorite songs, or anything that works when it comes to making your move and shake off the stress. Not only this little movement will help reduce stress levels, but also prevent stiffness, headaches, and strain on the eyes.

  1. Change your Surroundings

Sometimes, all you need is a change of surrounding to uplift your mood. But, in this time of social distancing, going out is not a viable option. So why not change your surroundings? Move to a different room or work while sitting on a balcony.

If you work while sitting on your bed throughout the day, create a corner in your home dedicated to work. You can also sit up by an open window if you don`t have any outdoor space.

  1. Divide Household Chores Equally

Those who are staying with families or a partner have to juggle between work and personal life. It is essential to you divide the household chores equally so that you do not have to bear the burden alone.

  1. Pamper yourself

Most people when are working from home end to start their day in their nightsuits. Experts suggest that even though you are working from home, it is best to get dressed as it makes you feel good about yourself.

When you look good, you feel better about yourself and perform tasks with enhanced productivity. Take proper sleep and eat healthy food. This technique of stress management can help you feel rejuvenated.

  1. Call a Friend

One of the worst things that have ever happened in human history due to Covid-19 is the loss of human connection. Practicing self-isolation or self-quarantine is the need of the hour to keep COVID-19 spread in control. However, it is not good for mental health. Human beings are social animals and sometimes all we need is simple a conversation with our best friend or our loved ones.

So, if you feel that the anxiety and stress are getting the better of you, pick up your phone and drop a message or dial your best friend`s number. Do audio or video call, in case texting, isn’t effective.

  1. Be Compassionate to yourself & others

We are living in strange times that are difficult too. The information that we are receiving during these times can be depressing and discouraging. So, it is important now more than ever to be compassionate with yourself.

It is okay to not be productive 100% of the time. Some days, just doing the absolute bare minimum that you can manage is perfectly okay. Allow yourself to feel the stress, but do not let it consume you. Sit with your thoughts, keep a journal, and practice gratitude.

Tell yourself that this too shall pass and you are strong enough to get through it. Be compassionate with yourself and talk with empathy, like you will with your loved ones.

Stress is incredibly common during these times. As the anxiety and uncertainty of the future encapsulate us, stress management techniques are more essential than ever. Stay indoors and follow the healthy guidelines during the pandemic.

We hope our tips will prove beneficial and help you to lower your stress and anxiety levels.

 

Categories
Business motivation Business Startup Ideas Startup Webinar

How to host a successful webinar? Top 3 Impactful ways to Host a Webinar that your Audience will Love!

Webinars are dime a dozen. The webinars have flooded the internet over the past few years. And according to a report by Content Marketing Institute, “more than 60% of the digital marketers are currently using webinars as part of their marketing strategies.”

As successful webinars especially for startups are becoming one of the most effective and profitable ways of attracting potential customers, more marketers are beginning to take advantage of them.

Many of you will find it unbelievable. But do a quick Google search for the term “webinar” and you will be presented with more than thousands of results. You will feel like you have entered into a webinar jungle. But the key is to not get lost in the webinar jungle just yet.

There is a reason why the concept of the webinar is becoming increasingly successful and popular. And out of all, the primary one is- that they WORK!

However, there is a catch. A webinar becomes successful only if done correctly. And guess what, the road is far from easy!

Boring, bland, and beige- most of the webinars are just that. When was the last time you attend a webinar that was exciting, engaging, and informative- all at the same time?

A successful webinar can convert visitors and subscribers into real customers because they have already signed up for it and looking for exactly what you have promised to deliver. People love practical guidance because it helps them.

So if you are looking to host a successful webinar for your business startup, here are the top three most essential and effective ways to have one:

  1. Quality Content is Paramount

If you have decided to host a webinar, of course, you are interested in sales. After all, you are not shedding money for a bunch of free leads to watch your webinar for no reason. However, focusing too much on the end sales and not enough on content is one of the biggest mistakes that people make.

Content is imperative to make a webinar successful. Good quality content is imperative. And you cannot sacrifice with it. Do not ever compromise with the quality for the sake of quantity, speed, or a potential sale. It Never Works!

So how can you create engaging content without ever sacrificing the quality?

There are three components and three simple ways to do it. And to make it easier for you, we are revealing them all, right here.

a). Presentation– Does your webinar looks professional? Do you have a speedy internet connection? What is in the background behind you? Have you practiced sufficiently? Your users will judge your webinar on visual appeal.

Also, it is essential to remain mindful of your customers while creating content. If you are marketing to a less professional audience, less professional materials will resonate more with them.

b). Storytelling– Do you think you are an entertaining storyteller? Can you present your content clearly and concisely? If yes, then you are good to go! If you struggle in this area, you can also hire a ghostwriter or a copywriter to assist you in your webinar production.

c). Interaction- Last, but far away from the least is Interaction. Interact with your audience. Answer their questions. Resolve their queries. Provide feedback and your expertise, all in real-time.

Also, do not talk about your product until the very last of your presentation.  Provide great content first, and sell at the very end.

  1. TIMING is ESSENTIAL

Timing is everything! And when it comes to webinars, it is crucial in a couple of ways.

Firstly, decide when you want to host your webinar. Pick a time that will be convenient for you as well as your audience. Secondly, do not start promoting or advertising your webinar a day before. Start advertising about it at least a month before. Also doing a countdown on your webinar is recommended.

Lastly, decide on the length of the webinar. What should be the duration of your webinar? As your audience is busy, you will be taking a chunk of their precious time. Respect it. And try to keep your webinar for 30-60 minutes.

  1. PREPARATION

Prepare, prepare, prepare as this is the most important key to host a successful webinar for startups. This is not the place to miss it.

Pick an appealing and compelling headline. Shoot a short video, reel, or write a short blog to tell people what they can gain and learn in your webinar and, how that knowledge will add value to their life.

Then start advertising it on all your social media channels. Always ensure that the webinar is free and/or it’s a limited-time opportunity. If this is the first time you are hosting a webinar then practice your presentation skills.

Your speech should sound casual, conversational, and natural. Practice it, until you get it right. Do not hesitate to ask for help. You can also take a professional`s help in nailing the webinar.

With the above-mentioned tips, your webinar will be a hit! Have any of your tips to add? We would love to hear them.

If you want to learn how to host a successful webinar for your business startup, you can take our ‘Problem Solving Courses’, where every business challenge has been provided with practical and easy solutions.