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Webinar

Want To Boost Your Webinar Audience? Here Are 5 Easy Tips!

How do I improve the attendance and number of registrations in my webinar? This question must have been asked by thousands of entrepreneurs and subject matter experts to our Bada Business billionaire professors.

In this world, where not just businesses but schools and colleges have also shifted to virtual mode, the webinar is the new way to establish your authority over a subject. Webinars have exploded on the internet, especially in the past year.

So what makes WEBINARS a popular choice amongst marketers as well as consumers?

A. Webinars are one of the most effective ways to hook in new leads.

B. It helps brands to change with the rapidly changing consumer behavior and market trends.

C. People love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.  A potential buyer will buy your product or sign up for your service because it will help them. Not because it’s cool, hip, or trendy.

If you too are planning to host a webinar, here are 5 tips to ensure that a large number of people are attending your webinars:

1. Identify your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

2. Spot Challenges

Understanding your customers or clients is paramount. Ask your potential customers, and existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard. You can also hire a business coach to find out the challenges of your customers.

3. Pick an Appealing Topic for Webinar

Research a topic that will pull more people toward your webinar. Which topic according to you will attract more audience?

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric’ and ‘solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase engagement on your webinar is to ask your audience to participate in your webinar. You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  1. What interests you most about the webinar?
  2. What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  1. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food for thought’ and keep them hooked for your next webinar. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our business coaching program by clicking here: www.badabusiness.com.

Categories
Business motivation

4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!

Let`s do a simple activity! Think about the last time you experienced a “WOW” moment at a restaurant or a store where you were impressed. You probably would love to go there again and do more business there, share it with your friends, and business associates too.

Customer experience is a crucial aspect of any business and an important chapter in any online business courses for entrepreneurs. Customer service can make or break a business, especially if it is a startup. A new business that is trying to make a foundation in the market generally has a hard time gaining and retaining customers.

While an excellent customer experience can retain even the most dissatisfied customers, poor and unresponsive service can turn away many potential customers. It can also turn away even the most loyal shoppers, which can certainly affect your company`s bottom line.

Customers expect good service, but if you are an entrepreneur and trying to establish your roots in the market, you must give them exceptional service. Going above and beyond will not only leave your customers blown away but will also make them advocates for your products.

To create ‘wow’ moments, you will have to make customers feel like they are the most important people in your world. Here are four ways to deliver “WOW” moments for your customers:

1. Deliver what your Promised, without Exception

Dedication and sincerity go a long way in the business world. These characteristics are something that you cannot learn in any online business courses. Delivering what you say, you will do becomes easy when you are committed enough to build systems around “WOW” moments.

When your goal is to win your customers` hearts, you look for ways to go the extra mile every time. One can achieve this by facilitating communication between different departments. Another way to sweep your customer off is to offer them a gift or more support. Everyone person loves to be treated exceptionally and little things can create special WOW moments.

2. Take Accountability & Fix Problems

Customer satisfaction is indeed a guarantee card for your business’s success. Nightmare customer service is not an alien concept in the marketplace. No customer service is mistake-proof, and let`s face it, it is practically impossible to not have any problems. We have all experienced it at some point in time.

So avoid over-promising and under-delivering, hire the right people, empower your team with training and give more importance to customer satisfaction than the customer policy.

If you know how to handle mistakes and problems that come in day-to-day business then you can earn the loyalty of your customers. Why anyone would give their money to a company that does not care?

3. Customer Feedback

Respect can never be bought or snatched, it has to be earned. To gain respect from your customers, you will have to earn it. No matter how small or large your team is, every team member must be on top of their game at all times to give customers a “WOW” experience. This also means accepting responsibility for your mistakes rather than denying it.

Customers prefer businesses that own up to their mistakes, are responsible, and take the necessary steps to correct them. And the best way to know where you are lacking is to take feedback from customers and learn from it.

Survey your customers regularly, and reward them for giving feedback. After all, they are taking out time to tell your points where you are doing excellent or you need improvement. Customers would love to help you improve if you value their time and opinion. To improve yourself, you can hire the best business coach who can help you to improve customer experience with his expertise.

Want to know how to improve your customer service? Watch this video:

4. Follow up & Follow through, Always!

Many startup businesses spend a lot of time, money and a great deal of effort chasing down new customers, only to lose them after the first or second transaction. Why? Only because they don`t follow up or follow through after their first sale.

It is very important to realize that if a customer doesn’t feel appreciated, he or she tends to go to your business competitor instead of making you their choice for repeat business.

Following up with your existing customers is the guarantee card to more business, which means more profit. When customers get a good experience with you, the probability of a repeat business increases.

Always give your customers more than what they expect. This will completely blow their brains off! Let them know you will bend backward to make their day better! After all, it`s all about the overall experience and the details that lie in between.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our “Entrepreneurship Course”.

Did you like reading our article? Let us know in the comment section.

Categories
Business motivation

3 Professional Skills To Prepare Today`s Youth For Tomorrow`s World!

In a world that is constantly evolving, young people in India need the right mix of skills to excel in their careers. With the world becoming more data-centric, access to information is also increasing. Academic skills remain important, but they are not sufficient for Indian youth to foster a career that is productive and as appealing as they want it to be.

Whether it is a metropolitan city or a small town in India, young people across the country need to develop a greater breadth of skills to either get their dream jobs or to become successful entrepreneurs.

Skills like efficient teamwork, communication, flexibility, and critical thinking are essential, but rapid advances in technology will need more than that. According to a Mckinsey report, an estimated 83 million jobs around the globe will go unfilled due to a lack of skills in the coming years.

Any individual who wants to aspire to either become his or her boss or want to join his dream company, the best time to level up your professional career right now! Whether you are looking for a change or not, upskilling yourself now is better than scrambling to upskill yourself when you are urgently looking for a job change.

And lucky for you, it is easier now to upgrade your knowledge reservoir with online business courses for entrepreneurs and employees. The diversity, quantity, and quality of courses for entrepreneurs, employees, and students are growing rapidly.

Almost everyone in the business world is already making the most of these online courses to help their employees build skills. So why not start your learning now?

Here are three great areas that offer great opportunities for skilled youth to boost their professional profile:

1. IT & Cybersecurity

The IT sector has always offered excellent opportunities to the Indian youth. With so many IT giants like TCS, Infosys, HCL, and Wipro always on the lookout for new talent, it makes sense to go deeper in this sector.

Also, with the work-from-home scenario, remote work has thrown some new technological challenges. The ever-changing digital landscape has kept IT and tech skills most favorable in 2021 and more upcoming years.

Another significant challenge that the pandemic has thrown was the increasing speed of cyber-attacks and robust security threats. Throughout the pandemic, there was around an 83% increase in phishing attacks and 62% more cases of malware.  Hence, in response to this many companies are making the hiring of cyber-security professionals their foremost priority. Hence, it will be highly valuable for youth to take business courses in India.

2. Video & Audio Production

We are living in a digital age! From studies and classes conducted online to selling and marketing on social media platforms, you must have noticed the rise of digital media.  Also with so many features such as reels, TikTok, and Facebook the demand to produce compelling video and audio is a set of skills that is highly in demand.

Thanks to these popular social media channels, the demand for video marketing content is way up. Today, a popular social media channel is like an ocean of potential customers. And, these customers love to see video content from the companies and brands they love. Hence, to retain and attract more customers, it has become essential for brands to prioritize video production in-house.

Also, if you are an entrepreneur and want to build an online presence for your business, it becomes even more important for you to get hands-on experience on this skill. There are many online courses for entrepreneurs through which you can upskill your video and audio production skills.

3. Data Analysis & Statistics

Data is the next precious commodity in the world! Data is the ultimate game across many industries today and in many upcoming years.

If you are still thinking about how data is driving business choices, consider NETFLIX. Netflix has developed sophisticated data modeling which is based on consumer`s watching patterns. They have used this pattern to drive content purchasing to fit consumer tastes. Netflix with its data-driven approach was able to raise its value by $50 billion in 2020.

Data Analytics has become a top priority in marketing and advertising companies too. These days, data is where it all begins, and your ability to collect and interpret data can act as a major boost not just in your resume, but also in your business.

Combined with creativity, the three areas mentioned above can help you climb the ladder of success. If you are interested in starting your startup, you can take online business courses for entrepreneurs to upskill themselves.

You can also join our Entrepreneurship Course to learn the nuances of business.